The 10 Most Admired Companies to Watch in 2019

www.insightssuccess.in

VOL1 January-2019

ISSUE 1

10

THE

MOST ADMIRED

COMPANIES

Mr. Dilip Surana Chairman & MD

To Watch in 2019

Success Mantra Strategies to be A Successful Entrepreneur

Editor’s Note Integral Elements of an Admired Company

Micro Labs Limited Enriching Human Life with Quality Pharma Products

Editorial

B

usinesses have always been thought of being more about making money and less about everything else. Stories have always been afloat about how the businessmen would go to any extent ignoring people just to rake some more profits. But change, being the only permanent, businesses too has had a facelift and the beneficiary is the human life.

Employees or workforce are now receiving their long due. A company’s admiration or greatness factor is not just dependent on its turnover but also the employee satisfaction index and the workplace environment. The employees have now found their voice and are in a much commanding position than ever before! The competition to get the best minds, the social media network, and the demanding consumerism are all factors that have fuelled the shift of business being more humane. This has resulted in emphasis being put on upliftment and creation of a healthy workplace environment so that the employees are at their productive best.

The Business Necessity of Creating a Healthy Workplace

Healthy Workplace Environment is essential to maintain employee morale, their productivity and overall seamless operations of a company. And by healthy, we mean both physically and mentally. The physical workplace factors involve workstations, chairs, desks, ventilation, lighting, safety measures and more. The mental health indicators are hard to capture and address and include stress, work-life balance, motivation, peer and managerial pressure and other factors.

Companies are now investing time and money in providing a healthy workplace environment that is conducive to the overall growth of employees who spend a major part of their day at the workplace. Ergonomic furniture, open spaces, recreational rooms, desk personalization to a certain extent, , creating green and soothing corners, naturally lit and well-ventilated spaces etc. take care of the physical part. To create a mentally satisfying environment, companies are emphasizing on open communication, transparency in managerial processes, flexible schedules, personal and one-to-one counselling, rewards and recognition and more employee engagement activities.

Employees are not just working assets of a company but brand ambassadors too. A healthy employee speaks a lot about the company’s repute than a paid advertisement in a leading daily. Companies too now acknowledge that in order to achieve the business goals it is important that its employees are on the same page and creating a healthy environment is the first step in the journey ahead.

After all, as Alexander den Heijer, a Dutch inspirational speaker says-“When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.”

Sneha Sinha

Editor-in-Chief Pooja M. Bansal Managing Editor Devasish Kanojiya Executive Editor Sneha Sinha Art & Design Head Amol Kamble Associate Designer Poonam, Shweta Art & Picture Editor Rahul Kavnekar Co-designer Priyanka Rajage Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Sales Executives Rutuja, Shraddha, Joan Technical Head Swapnil Patil Technical Specialist Amar, Pratiksha Digital Marketing Manager Prashant, Rahul SME-SMO Executives Swati, Manoj Circulation Manager Tanaji sales@insightssuccess.com

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Cover Story

10 Micro Labs Limited Enriching Human Life with Quality Pharma Products

Contents Employee Outlook

Articles

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Editor’s Note

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Integral Elements of an Admired Company

Best practices for Contented Employees

Success Mantra Strategies to be A Successful Entrepreneur

Changing Times Available, Adaptable and Online: An Insight into Business During the Information Age

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Interview with Insights Success 18 CallApp The Most Liked Caller ID App

22 Otodato Bridging Gaps for Connected Vehicles

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28

36

Anlight Consulting Services Expert Solutions to Achieve Business Enlightenment

Formcept Technologies and Solutions A Formidable name in Analytics Solutions

Hi-Tech Company Software Solutions Providing Solutions for Transforming the Business Outcomes

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42

44

KVP Business Solution Pvt Ltd A Salesforce Platinum Partner for Business Solutions

Mobisoft Infotech Steering Digital Transformations

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52

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Rays Power Experts Bringing Clean Energy within Everyone’s Reach

Schbang The Young and Unconventional Integrated Solutions Agency

Tattva Studios Let No Story Be Untold

IPRAM Intellectual Property Services Transforming Creations into Assets

Renovating Practices for a New Business Image

C

hange is the only constant and the business world too is changing itself. Changed practices, sustainable outlook, caring for the employee and environment, including diversity, people over profits are the new norms that dictate a company’s actions.

And those companies who rise above the challenges of business and find a place in consumer’s as well as employees heart are admired, become a brand and a trendsetter for other companies globally. In this issue of Insights Success, we are glad to enlist “The 10 Most Admired Companies to Watch in 2019”. These companies are here not just for the business they do and the services they do, but the way they do it.

The Cover Story of this issue features Micro Labs Limited, a multi-faceted healthcare organization with a proficient marketing team, state-of-the-art manufacturing facilities and R&D centres.

Also featuring in this issue are Anlight Consulting Services, which enriches its customers with its range of HR and IT Services, Formcept Technologies and Solutions, a product company developing analytical solutions leveraging Cognitive Intelligence, Big Data Analytics,and AI/IoT space, Hi-Tech Company Software Solutions (Chennai) Pvt Ltd., a fast-growing company committed to providing reliable and cost-effective I.T. solutions, IPRAM Intellectual Property Services which strives to provide insight into various aspects of intellectual property rights, particularly patents and KVP Business Solutions Pvt Ltd., which builds industry vertical focused solutions using Salesforce.com to unleash its customers business potential.

Further pages showcase Mobisoft Infotech Pvt Ltd, a global digital product development company partnering with businesses of all sizes to build, improve and scale digital products., Rays Power Experts that has developed and currently operates many of India’s largest grid-connected PV power plants in existence, Schbang, an integrated solutions agency delivers Solutions for Customer Experiences across Holistic Media, and Tattva Studios is an animation and visual effects agency, specializing in special effects for films, commercials and corporate videos., The issue also highlights the viewpoint of Rohan Bhatt, Head of Consulting at SQuare Consulting (INDIA), who shares his insight about Business during the Information Age. The insightful interviews of Amit On, Founder and CEO, CallApp and Rajan Malhotra, Founder and CEO, Otodato, shares their stories of bridging the gap between technology and end-consumers. Find out what makes a company admirable through our in-house article Integral Elements of an Admired Company from the Editor’s Note. Read about the Best Practices for Contented Employees from Employee Outlook. Witness the required entrepreneurial skills through Strategies to be A Successful Entrepreneur from Success Mantra.

We hope you enjoy reading this issue as much as we did while creating it!!

Micro Labs

Limited

Enriching Human Life with Quality Pharma Products

Success Doesn’t Come to You, You have to Strive for It

Cover Story

T

he human life expectancy has almost doubled over the last few centuries. This feat has been achieved due to the efforts and research put in by scientists, doctors, pharma companies and all those involved directly or indirectly with the healthcare industry. Ingestible, vaccines and other forms of drugs and medicines have a big role to play in the overall improved health and lifespan of human beings.

Contributing proudly to the healthcare sector is Micro Labs Limited, India, a multi-faceted healthcare organization with a proficient marketing team, state-ofthe-art manufacturing facilities and R&D centres at par with international standards. All of this, robustly backed by a strong distribution network and path-breaking research work that has placed it amongst India’s fastgrowing transnational healthcare organizations. Built by a vision to being not just the best, but a leader in the development, manufacture and sales of premium pharmaceutical products, today, Micro Labs is amongst the top ranking companies in the pharma sector.

A Visionary Leader Mr. Dilip G. Surana currently serves as the Chairman and Managing Director of Micro Labs and has over 20 years of rich experience in pharmaceuticals. Born and brought up in Bangalore, his family hails from a small village of Balrai in Pali district, Rajasthan. He completed his schooling from the prestigious Bishop Cotton Boys

Mr. Dilip G. Surana Chairman & Managing Director

high school in Bangalore and achieved his Bachelor of Commerce (Accounts) degree from St. Joseph’s College of Commerce.

He took over operations in 1983, from the reigns of his father, late C.M Surana, and is aptly supported by his younger brother Anand Surana who joined him 1993 and currently holds the Director’s position in the company. Speaking fondly of his father, he says “My father’s ability to pick up the chemistry of a drug was amazing. He lived and breathed business and inculcated the same values in us.”

The duo brought in fresh ideas, definitive aim and a bigger vision making Micro Labs one of the few companies in the mid-1980s to have separate strategic business units that

When you’re an entrepreneur, everything’s on the line

focused on areas such as cardiology, neurology, dermatology and nephrology. Buoyed by his constant will and dedication, Micro Labs has evolved over time into a diversified pharmaceutical manufacturing company with products ranging from oral solids, oral liquids, to topical and injectable.

Creating Valued Products Headquartered in Bangalore, Micro Labs is regarded as a pioneer in many ways as it has introduced various molecules for the first time in India. Its brand portfolio includes some of the topmost brands in various specialities like Cardiology, Diabetology, Antiinfectives, Ophthalmology, Pain, etc. It has 14 world class state-of-the-art research and manufacturing facilities covering Active Pharmaceutical Ingredients (APIs) and finished dosage

forms as well as infrastructure for new drug discovery. Amidst its proud achievers is Dolo, an award-winning brand highly prescribed for fever management.

The manufacturing units are designed to meet the current global standards of Good Manufacturing Practice(GMP) and safety standards for personnel making it as possibly the only company in the country having standalone, dedicated facilities for the handling of sensitising and potent products. The company is committed to doing world-class research that develops bio-equivalent generics and is leading the accelerated growth in the pharmaceutical sector. A focused effort in clearly defined areas and a lasting interest in new technology are key features of its efforts to develop Novel Drug Delivery System(NDDS) &

At Micro Labs, we have processes in place & our greatest strength is our people

innovative combination products in the medium-long term. Its research team comprises of Scientists, Pharmacists, Analysts, Chemists and Microbiologists engaged in product & analytical development.

The Growth Chart Mr. Surana has instilled the most stringent quality standards in his pharmaceutical enterprise. As a result, Micro Labs has to its credit, all the international regulatory approvals including US FDA, UK MHRA, MCC, South Africa, Health Canada, WHO, Geneva TGA, Australia Medsafe, New Zealand PAHO (USA), IDA (Netherlands) and many regulatory bodies of emerging markets reflecting the high standards of quality and regulatory compliance of research and manufacturing facilities.

Micro Labs and its associate companies now score an annual turnover of approximately INR 2500 crores, including global business and exports that contribute 40 per cent to its revenues. From Rs 30 crore in 1987, It has come a long way and continues to progress in leaps and bounds carrying zero debt on its balance sheet.

The company, with a strong focus in India, has its presence in thirty countries across the globe with around thirty thousand products.

Micro Labs is a pioneer in speciality marketing and nurtures teams of experts that are built around speciality customers. Currently, its marketing is structured into 19 divisions each of which is customized to deliver a promotional message to a certain class of speciality customer. Its 4,500 medical representatives cover over 250,000 doctors & 180,000 pharmacies. It has a dedicated team consisting of Registered Patent agents, & External Consultants with strong pharmaceutical expertise help in bringing new products (and processes of course) from bench to site.

Sowing Contributions, Reaping Accolades For his hard work, dynamism and contributions Mr. Surana has been bestowed with prestigious awards such as the “Asia’s Top 100 Greatest Leaders 2016” by URS Media and Pricewater Cooper Ltd, “Asia’s Most Admired Business Leader” by White Page International, “Dynamic

Entrepreneur of the year 2010”. He was honoured as the “Great Son of Karnataka” by Governor of Karnataka his Excellency HR Bhardwaj in 2011, recognized as “Most Dynamic Entrepreneur of the Year” 2013 and “Entrepreneur of the year 2014”. He is a regular participant in various international seminars and summits relating to the pharma industry.

Micro Labs was awarded “Best Concern for Health 2016” by World CSR Day-National CSR- Leadership Congress & Awards and has received IDMA Quality Excellence Awards for

Even during my high school days, my father made sure I learn the trade, starting from the lowest rung

Mr. Surana believes in working very hard and always gives his 100% to everything that he does

multiple times. Its brand Dolo and Amlong won the Brand of the Year 2014 Gold and Bronze Award respectively at AWACS Marketing Excellence Awards.

Social Responsibility Besides being a spearhead and a frontrunner in the pharmaceutical industry, Mr. Surana and Micro Labs is at the forefront of social contribution, striving to be a model corporate citizen in terms of Social Initiatives with significant contributions in the areas of education and health. He also runs a foundation since 1994, which includes educational institutions – an undergraduate college and a management college, besides helping several schools and hospitals. He is instrumental in inducting Senior Pharma veterans in the company, to bring in the muchneeded professionalism in the company.

Leading by Example Mr. Surana’s determination, fighting spirit, and simple living attitude is a source of inspiration for young entrepreneurs who want to enrich the pharma industry. As a piece of advice to them, he says“I think what separates

successful entrepreneurs from unsuccessful ones is the ability to fall off your bike, get back on and keep riding. It’s very hard to achieve success but it’s even harder to maintain success.” He believes that through determination, grit, and a bit of luck anyone can overcome their circumstances and achieve extraordinary success.

Miles to Go There are many Pharmaceutical majors based in India, but few have the calibre to match or replicate the steady rise and growth of Micro Labs. The company has expanded to 14 manufacturing facilities across India and one plant in South Africa, employing over 9,000 people. While Micro Labs has achieved a commendable position in the domestic as well as global market, they are hungry to do more and constantly innovate. With eyes on future and expansion, the company has been aggressively investing to increase capacity and boost exports and is also planning to set up manufacturing units in the UAE and Indonesia. Mr. Surana is targeting sales of $1 billion by 2020 and poised to achieve unparalleled status in the global pharmaceutical industry in the near future!

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CallApp The Most Liked Caller ID App

Amit On Founder and CEO

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January MM 2018| 2019|

Interview With Insights Success

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obile Phones have become an inseparable part of our life. No doubt they keep us connected with the world, but at times, they can get on one’s nerves and invade our privacy.

On any given day, there are about three to four spam and marketing calls we do not want to attend and dozens of messages that we can do without. CallApp is one company with an app to manage such avoidable and unnecessary calls and their idea now reverberates across the world with millions of people using the app to block such intrusion of privacy.

In an interview with Insights Success, Amit On, Founder and CEO of CallApp narrates the story of the app that has found its way into millions of mobile phones bringing peace and privacy.

1. Kindly brief us about the company. Enlighten us with the foundation story and a brief detail of the initial days of the company.

CallApp Founder and CEO, Amit On, was inspired to start the company after facing a common scenario experienced by almost everyone at some point. In an important meeting, his mobile rang with an unknown number. Amit found himself on the end of a spam call. It was then that he decided that in the 21st century, with caller information already publically available, it made no sense to be

January 2019|

ignorant as to who was calling. This pivotal moment led Amit to launch CallApp, using smart data to create proprietary algorithms which are now the backbone of CallApp. Now every contact and number in your phone is identified and you can carry on with your business without the hassle of spam calls.

2. Brief us about the Founder/CEO of the company? Share with us the struggle or hardship story that worked as the strength behind the success of the company.

Amit started his journey at a young age, starting his first tech company, a popular BBS, at age 14. A few years later at 16, the internet arrived and changed his life forever. While still in high school, Amit worked for two different startups, both later acquired by larger companies. At 18, Amit’s passion and leadership qualities landed him a position in the IDF’s Special Intelligence Technology Unit. After the IDF, Amit joined a startup called Followap as a developer. Once again, Amit excelled in his work and climbed the ladder to become Chief Architect. Followap was then acquired for approximately $140M by US company Neustar.

Following his successes at Followap, he joined the startup Amobee as the company’s CTO for four years. After years of hard work, Amobee was acquired by Singtel for approximately $340M. When Amit decided to create CallApp, it was out of a profound desire to empower

people with more caller contact information, all in one easy place.

3. Please tell us about the business model you follow and the service you provide that makes the company unique in the mid of the cut-throat competition.

What makes CallApp unique is that we truly provide the best Caller ID service on the market. CallApp is the whole package, providing a fullblown communication ID including phone call, text message, WhatsApp message identification among others.

CallApp is a fully personalized experience that lets you see exactly who is calling, displaying their name, mutual friends and photos. It’s a unique experience for each person, with details customized to the user.

We are constantly improving our service, enhancing the app to offer users the best possible CallerID experience alongside multiple new features including our latest, Incognito Calls – a revolutionary new privacy measure.

4. Tell us about the services you provide through your venture.

The CallApp Platform connects each phone to its universal social contact book of over three billion phone numbers using algorithms to identify people and businesses. The CallApp community defends one another by reporting spam calls, so these reported numbers are instantly blocked for other users. CallApp can

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recognize any number that goes through your messaging apps. You can put a name, profile and context to those nameless numbers. The most advanced and highest quality Call Recorder on the market for free is available within our app.

CallApp recently launched Incognito Calls, which tackles the pressing concern of privacy issues in the call space. With the ability to easily switch to Incognito, callers can make private calls with total security, having the confidence to call and speak securely with no call tracking data captured. This is just one example of CallApp’s constant strive towards improvement.

5. Is your company part of any philanthropic service?

CallApp has long been involved in an international internship program that gives graduates a taste of the start-up ecosystem. CallApp prides itself on providing young people with invaluable skills in all areas of the high-tech field. The company welcomes and nurtures young talent from all over the world. From the outset, CallApp has hosted interns from diverse countries and backgrounds and fostered invaluable opportunities to learn and grow in their careers. Interns leave CallApp with abundant opportunities and many go on to have successful careers in the industry. Our current Product Marketing Manager started as an intern with CallApp, learning about the industry from the ground up, only to assume the position of manager within half a year.

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6. Where is this company different than others in terms of everyday work culture?

We are not just a team of average developers. The leads of our Research and Development team have all had lead roles in their country’s Special Intelligence Technology Units. They bring a wealth of experience combined with a shared vision to constantly deliver the best product to the market. As a company, we also have a fun, relaxed workplace including our beloved office dog, Shakira.

7. Brief us about the future of the company or the goal it has set to mark its exceptionality in future.

CallApp has helped revolutionize the communication experience. We have helped further mobile technology and have established ourselves as a strong leader in the Industry. We see ourselves as pioneers in shaping mobile communication in this new era of innovation we are experiencing. From our start as simply a Caller ID app, we have been able to tap in and greatly expand into the vast communication categories including contacts, spam blocking, call recording, social dialer, amongst others. Our dedicated team is endlessly working on way to increase the UX and value for each user.

8. Advise for the budding entrepreneurs who are trying to embark in the same field.

leaders is simple - never give up.

According to CEO and Founder, Amit On, “There are times when you will fail, but this is a learning curve.

You need to get back on your feet and give it another shot. Nothing perfect is done on the first try”. Amit also believes that since every industry is growing at an exceptional rate, being able to adapt to any circumstance is a must for leaders in the 21st century.

Also, he mentioned that reliability is essential, “You need to say what you mean and mean what you say”. Amit believes that in the workplace, as with anything in life, you need to be confident in yourself in order to prosper.

9. The accomplishments and acknowledgements of the company.

CallApp was selected as one of the Top 20 World’s Most Promising Start-Ups by TechCrunch. CallApp was also a finalist at TechCrunch Disrupt NYC and selected by Microsoft, IBM & Qualcomm as one of the most innovative & promising Israeli companies. CallApp is currently the most liked Caller ID app in the world. We greatly appreciate our over 50 million users and our community as a whole. The amount of innovation we are preparing to release in the upcoming quarters is going to be industry changing. The communication industry has room for infinite growth and we see ourselves as a company paving the way for the future.

Our advice for young and aspiring January 2019|

Otodato

Bridging Gaps for Connected Vehicles

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aving a new technology is good, but getting that technology to work at the lowest level is the greatest thing. The Internet of Things (IoT) is being touted as the next big thing, but for that it truly needs to reach the masses.

The following Interview with the Co-founder & CEO of Otodato, Rajan Malhotra, shows us how the company is bridging the huge gap in the adoption of IoT in the Indian Automobile Sector through its value added services platform.

1. Kindly brief us about the company. Enlighten us with the foundation story and the brief details of the company’s initial days?

Unlike any other startup idea story, ours is however unconventional. Instead of having a eureka moment, our CEO, Rajan, spent a lot of time and effort into research of the idea behind this thought. With a fair understanding of the IoT market and working closely with the industry stakeholders for about 6-7 months, he managed to discover huge gaps in the adoption of IoT in the Indian automobile sector. This motivated him to convert this challenge into a business opportunity. Hence the idea of Otodato was shaped and it became first of its kind valueadded service (VAS) platform for connected vehicles.

2. Brief us about the Founder/CEO of the company.

What kind of ethics and principles of working does he/she observe while running the business?

Rajan has some core beliefs that set the foundations for our company, wherein people hold the utmost value. We

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strive to add value to people’s lives both internal i.e. our employees & external i.e. our customers and partners.

This is the guiding principle on which we want to build our organization. We know we are a young company and not every prospect is going to be converted that’s why we celebrate rejections in a bar and get ready for the next battle, but we also love to get into the conference room to plan the next steps when we encounter success.

According to his principles, it’s the smaller achievements that make a difference and the larger ones are just the resultants of the hours of effort that our team puts in to achieve a series of small goals. We believe business flourishes when we add value to the lives of our customers. He follows the saying that “There is no Grey in Honesty; only Black or White.”

3. Please tell us about the services that make the brand unique in the mid of rigorous competition?

In the current scenario, because of the absence of the right channels, even the already connected vehicles are unable to access telematics-based value-added services which are loaded with advanced features like pay-asyou-use, sensor-generated alert based proactive delivery, personalized service offerings, and dynamic pricing as per user. We are just trying to fill in this gap and use it to our best advantage. Our team has already set a list of goals what we need to achieve by the next year which includes increasing our vehicle base to 3,00,000 vehicles and multiplying our VAS offerings. We also expect the market to mature and for telematics to go beyond fleet management and vehicle tracking. Our aim is to develop a specialized ecosystem of VAS that helps the owners of connected vehicles to make their ownership experience

January 2019|

Interview With Insights Success

Rajan Malhotra Karan Sharma

Co-founder & CEO

Co-founder

January 2019|

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even more rewarding one. We expect that our IoT based VAS marketplace would enable these services so as to extract the most value from the vehicle telematics data.

4. Tell us about the business policies, the agendas you follow. Brief us about the future of the company or the goal it has set to mark its uniqueness in the future. Please share with us about the current industry scenario from your perspective?

In India, currently, only 12 per cent of the market is really interested in advanced telematics. Hence the OEMs today are rethinking their features and add VTS services as a standard in the new upcoming commercial goods transportation vehicle systems as a driving force in the market. With the ever growing market and internet speeds increasing by the hour, a huge opportunity for telematics shall surface that allows the utilization of more advanced data like video and sound coupled up with the basic GPS services. This would open up new dimensions on both consumer and enterprise fronts. As 2018 comes to an end we have already witnessed a trend amongst the four-wheeler manufacturers who have launched their connected vehicle programs in the Indian market. Through platforms like us, vehicles manufacturers would be able to provide a host of VAS, giving the consumers a totally different but positive experience of owning the vehicle.

Overall, 2018 was a year full of ups and downs, difficult but crucial decisions, and full of challenges which are common in the first year of any venture. But we sailed through and caught these challenges and converted them into business opportunities.

5. The accomplishments and acknowledgements of the company?

Our partnership with one of India’s largest insurance companies to offer insurance products to the vehicles connected on our platform was a major accomplishment and this marked our big step into the industry and has instilled confidence in our team. However, this idea wasn’t accepted by the market at first as it didn’t completely comprehend this thought. However, our conviction didn’t drop and we ended up onboarding 60,000+ commercial vehicles. We also signed our first vehicle manufacturer to offer multiple VAS to their end customers in the month of December 2018.

6. What kind of wellness program your organization has introduced to take care of the physical and mental health of your employers. Share your views on “Healthy work environment for any enterprise”?

Being a young venture, avoiding stress is impossible; hence we strive to achieve a secure and effortless environment. Our team is the true reflection of our company and we follow the principle that a healthy employee is not only more productive but also represents a healthy company. We promote a healthy lifestyle with a work-life balance. We are integrating wellness target program for each team member in our appraisal system. This program goes well beyond just counting the steps. We believe that workplace health and wellbeing programs not only have a positive impact on our team’s wellness, but they also are a great team engagement platform which leads to an increase in cohesiveness and overall productivity. We encourage our team members to practice meditation, yoga, and sports for a healthier body and mind.

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January 2019|

Anlight Consulting Services Expert Solutions to Achieve Business Enlightenment

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reat employees make for a great organization.

Employees are an integral part of an organization and taking care of their happiness – at work level and otherwise, are of prime importance.

Happy employees are more productive and loyal towards their organization.

This puts a great onus on the Companies and specially start-ups in getting the best people and making them stay and calls for technologies that assist HR Management and Operations.

Streamlining HR Solutions To assist the industry with its Human Resource and Workforce Analytics Solutions, Anlight Consulting Services started its operations in January 2014. The key objective of the company is to share its vast expertise and to partner with its customers to create immense business value by leveraging Technology and Human Capital resources. The company enriches its customers with strategic IT consulting / vCIO (pay per use virtual CIO model), HR Technology Implementation Services, mid-senior level Talent Acquisition Services and HR Analytics services.

Anoop Handa, Founder / Managing Director, Anlight Consulting, is an industry stalwart with over 25 years of extensive, multi-disciplinary global experience in Technology Leadership, coupled with deep domain knowledge

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of the Financial Services industry. A DCE alumnus, he has worked internationally and has delivered immense business value through strategic and effective use of technology and outsourcing/offshoring.

He emphasizes on “core values” and strongly believes that Values build up the character and the culture of an organization. Positive Attitude, Passion and Drive are key characteristics that are key focus for him to identify the right talent for the company.

The Growth Chart Initially, Anlight focused on putting the right team in place that had a positive attitude, keen passion, drive and high energy to come together & work towards the realization of the vision of the company. With time, the move to providing better services with the latest technology was obvious.

On the services front, The Virtual CIO(vCIO) engagement by Anlight delivers the required Technology leadership to its customers against the service fees in ‘pay as you use’ service delivery model making it a costeffective way of achieving CIO competencies to meet business goals. vCIO Services deliver the benefits of top-tier professional expertise with genuine commercial experience, timetested best practices, domain knowledge and access to the best IT

vendors without having the need to have a full-time CIO. Anlight’s CloudHub, through its multiple strategic alliances, delivers a portfolio of Cloud-based business solutions and applications to help businesses overcome complex challenges. The company has a strategic partnership with Ramco Systems since 2014, to provide marketing & sales support, enablement, configuration and implementation and support services of award-winning innovative Ramco HCM (Human Capital Management Solution) – a hire to retire HR Automation solution.

Another strategic partnership with USbased ThoughtAnalytik LLC, helps it to provide services to data-driven enterprises, to take cost, time, coding, and demand for technical skills out of their data initiatives and offer Workforce Analytics solutions.

The Industry Standards Today Use of HR Technologies and Analytics is shaping the future of organizations.

Talent Acquisition & Management has acquired a whole new meaning with focus on the future-ready workforce to create an employee experience that brings a delightful customer experience to the millennial workforce. Newer technological concepts like AI, Machine Learning, Chatbots, and much more are indispensable in

January 2019|

Spreading Expertise, Lighting Excellence

Anoop Handa Founder & Managing Director

creating Next-Gen HR Systems for the Next-Gen workforce. India and Asian countries are and will continue to contribute significantly towards an ever-growing HCM market.

With development, the market is open for budding entrepreneurs those who have the drive, passion and conviction to realize their dreams.

Anoop suggests “Never Give Up” as the key motto for young entrants as entrepreneurship is not for the fainthearted! “They have to enjoy the journey, face hardships, celebrate the wins on the way towards their vision”, he adds. It requires playing the multiple roles of a visionary, innovator, mentor, marketer, team builder, motivator, taskmaster and a performer and asks for the great ability to recognize, acquire, develop and retain the right team/partnerships.

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Life @Anlight Life@Anlight is defined by its core values of customer delight, passion to excel, integrity, transparency, mutual respect and fun. These values are the guidelines and the basis for all actions of each employee. Anlight’s employees are its key assets. Anoop states, “Our employees are our brand ambassadors.

We call each of our employees an ACE (Anlight Consulting Employee). And strongly believe that each one of our staff is an ACE and brings immense value to the organization”.

Empowerment, Appreciation and Continuous Learning encourages its staff to innovate, share, exchange ideas and helps the company to continuously enhance delivery capabilities and make steady growth. The company celebrates its success and all festivals as a closeknit family.

Greeting the Future Anlight is focused to expand its global footprint and add more cloud solutions to its portfolio. It aims to create partnerships with proven, global product companies in order to offer more solutions to its esteemed customers. The hybrid expertise in ‘strategy’ as well as ‘hands-on execution’ and a ‘customer-centric’ approach provides an edge to Anlight’s clientele and helps them generate immense business value through company’s rich experience, unmatchable industry expertise, knowledge and consulting services.

Anoop sums up the future goal, “We aim to be the preferred choice of our customers and partners globally and be valued for driving excellence & high performance through most optimal Technology and Human Capital resources.”

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Formcept Technologies and Solutions A Formidable name in Analytics Solutions

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lourishing in the product development market since 2011 is Formcept Technologies and Solutions, a product development company that is into Cognitive Intelligence, Big Data Analytics, AI/IoT space. It provides near realtime actionable insights to enterprises based on the data provided (be it unstructured/ Semi-structured / polystructured) and delivers end-to-end analytics-driven solutions. Over the last few years, it has served several Fortune 1000 clients across sectors like Sports, BFSI, and Retail etc.

The company is a joint venture by Suresh Srinivas, CEO and Co-founder and Anuj Kumar, an intelligence enthusiast and analytics expert. Suresh is an IIT Madras & IIM Bangalore alumnus and was Director, Product Development - Data Integration Products at Oracle Corp, among his other technology leadership roles at nationally and internationally.

He has over twenty three years of product development experience and an excellent track record of developing and implementing high-quality products.

Stellar Products MECBOT, a Unified Data Analytics platform that helps Enterprises to get actionable, is Formcept’s flagship product. MECBOT– built on powerful algorithms like Machine Learning, AI and Deep Learning uses a combination

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of diverse techniques to learn the flow of data, process it and deliver rich insights to the right people at the right time.

Another cutting-edge innovative product riding the wave of Industrial IoT is its ‘INTELLIDEVICE’ that activates industrial machines and equipment to send high-velocity data on resource performance and usage to the cloud. Here, MECBOT analyzes it to generate quick actionable alerts and event-triggers. With INTELLIDEVICE, the dream is to enable industries of tomorrow through interactive, intelligent machines.

These powerful products from Formcept have helped many businesses, including a handful of Fortune 1000 companies, achieve impactful business results with resultoriented analytics and automated pipeline of actionable business insights. Its big data analytics solution helps drive better business results as a result of features like consumer need mapping , loyalty analytics and predictive modeling, customer profiling and clear positioning strategy, creating a seamless feedback loop for continuous improvement, streamlined customer relationship across digital and physical networks, superior channel management strategy and better distribution management through analytics on industry-wise performance.

Finding its Place in the Sun Formcept is counted among the pioneers of integrated data analysis solution in the Indian market developing products and features that are way ahead of time. And this is what adds to its competitive advantage.

Developing unique and ahead-of-times products, the best possible afterservice for clients and their continuing association cement its position as a leading provider.

Under the joint leadership of Suresh and Anuj, FORMCEPT has crossed several milestones in a very short period of time and has been applauded for its achievements at various platforms. It won the prestigious “Frost & Sullivan’s 2014 New Product Innovation Leadership Award at GIL 2014”, received” NASSCOM Emerge 50 Award, 2013” and secured position as a finalist of “TiE50 Awards Program, Silicon Valley Chapter, 2013” and “Next Big Idea, NSRCEL, IIM Bangalore, 2012”. Its promising work helped it receive seed fund from CIIE-IIM Ahmedabad by winning “ET Power of Ideas, 2012 “organized by CIIE-IIM Ahmedabad and it recently received Series A funding from GVFL. A Competitive Workforce that is Cared for The company strongly believes that product innovation and the right people are the key essentials that drive a company ahead. It also believes in

January 2019|

The Smart Autonomous Data Platform that Operates in Real time at Scale

Suresh Srinivasan CEO & Co-founder

maintaining a healthy work environment and that both physical and mental health is crucial to employee performance. It motivates the employees to follow a healthy lifestyle and ensures that healthy snacks/ juices are available at the workplace. The temperature level, ventilation, light, office furniture is being aligned to provide optimum comfort to employees. It also provides employees with health insurances. To lighten the mood during the work on challenging projects, employees can play games, have briefing sessions or go out for lunch during office hours.

Increasing awareness of the importance of mental health through healthcare practices is also taken into account.

The company takes a 1-1 session with employees to understand if they are facing any stress related issues or any physical issues. It also provides

January 2019|

assistance in the form of compassionate leaves in the event of someone needing it for stress/physicalrelated issues. Formcept promotes an open culture where everyone can express their feelings openly to anyone, be it founder or be it a freshly joined engineer.

Solutions for the Future As entrepreneurs, the founders advise fellow dreamers that “Nothing is Impossible”. Challenges shouldn’t be viewed as hurdles and staying positive always is the key to realizing the dreams. It is also equally important to “Be up to date with the latest technologies, new features developed by competitors, industry trends etc.”

As for Formcept, the ambition is to turn it into a $25Mn Revenue Generation company by the end of

2019. To cater to the latest trends in analytics, it is coming up with innovative solutions where the real needs of the customers can be solved.

The company will also focus on emerging trends like Augmented analytics with its product- MecbotPlus.

It will enable users to automatically discover, visualize and extract relevant findings without writing algorithms.

Other activities that are possible include data profiling and data quality, harmonization, modelling, manipulation, enrichment, metadata development and cataloguing.

Ultimately, MecbotPlus will enable collaboration between expert data scientists and citizen data scientists. To make this product innovation happen, the need is to develop a strong technology base & the right people support and that is what the company is trying to build.

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Best Practices for

CONTENTED EMPLOYEES “Employees come rst. If you take care of your employees, they will take care of the clients.” Sir Richard Branson, Business Magnate, Philanthropist Here’s a look at some of the perks that employees consider as welfare at workplace across the globe!

Health Insurance Coverage It leads to better employee engagement, good health and productivity.

Telecommuting Remote working or work from home leads to wider global reach, employee retention, exibility, and costeffectiveness.

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Subsidized Child Care Compressed Work Weeks Where a ve day work week is further reduced by working more hours on the accountable days; leads to better work coverage and provides exibility to employees.

It helps families pay their child care fees with less stress and is a great morale booster for employees.

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Employee Outlook

Job Sharing Typically two employees work together on a reduced time basis to complete a job that one person can do on full-time; leads to less stress and better work-life balance.

Fully-paid Sabbaticals It encourages employee up skill, fresher outlook and actually helps with employee retention.

Unlimited Sick Days This practice actually leads to less absenteeism, higher productivity boosts morale and encourages efď€ cient use of resources.

On-site Fitness/subsidized gym Beneď€ tting both employee and employer, it reduces health care costs, lowers absenteeism and enhances morale and job satisfaction.

On-site Medical Care Facility It is known to lower medical costs for companies, reduce absenteeism, encourage better employee health, and improve productivity.

-Sneha Sinha

January 2019|

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Available, Adaptable and Online: An Insight into Business During the Information Age

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usiness has always been related to certain aspects like product, price, place, promotion and people. What has transformed in the last few years is the perception of businesses and the probability with which consumers frequent a place for their needs. This led to a major transformation in the way people have been doing business along with the way businesses are being perceived by the consumers. What has always remained constant is the need for convenience and facilitation of consumer wants. This needed the availability of businesses to provide with the facilitation of the services or products where the consumers want them to be.

Adapt or Perish Adaptability has always been the core essence of evolution, whether it was for any species in particular or for business. The crux of staying relevant in the age of information is to be there where your consumers are; as per the TRAI performance indicator report of 2017 – 18 India has over 400 million internet / broadband subscribers of which more than 300 million are broadband subscribers and almost the same number are urban subscribers.

Average penetration of the users in the urban centres is close to 70% and the growth percentage on an annual basis is around 5% which means that the online consumer base is both vast and is growing steadily.

Being a Click Away Online Businesses are those businesses 32

which are either directly a pure click company or a brick and click company with facilities of E-Commerce and Facilitation going beyond the Dot Com Bubble of the United States from 19952000 where the idea of businesses going online with their own websites and online presence without much of thought led to too many businesses doing the same thing together and collectively failing. What changed during that time was a few businesses that felt the need to take the Online business idea and convert it into a business model that is living and breathing. With the back-end support mechanism that can sustain the operations of online businesses.

Websites like Google, Amazon, eBay started as facilitators and search platforms for products, information and services but slowly adapted to the changing expectations of their consumer base along with enhancement of their user experience by studying their buying behaviour and putting an effort in the fulfilment of the expectations by diversifying their offerings.

What changed in the early second decade of the Millennial Age into Post Millennials or Generation Z is the expectation of consumers who were well versed with using computers for all their needs and started asking all sorts of questions on “Google” like why can’t a certain product be delivered at my doorstep or what is the name of the most popular restaurant in my area. These questions needed answering and came the large army of

discovery apps where consumers were searching for helpful applications on their mobile phones and using them with the relevance of their tasks getting done and wishes being fulfilled. In our experience, this led to a lot of businesses trying to shift from their regular business models that were dependent on walk-ins and traffic in the stores to visits on their pages on social media and orders on their listings.

Being There for the Customer Always The whole idea behind this paradigm shift is the simple notion of being where the consumer is and staying relevant by virtue of providing them with what they expect out of your business. The ones who have made themselves relevant by their offerings are seeing stable growth and sustainability, unlike the ones who have not come out of their comfort zones and are complaining about things changing too fast. The consumer is changing and so the businesses need to change with them.

Businesses that meet the expectations of their customers and businesses that adapt to market trends, as well as consumer buying behaviour, are the ones that will see a good future and adaptability will go a long way. The change in expectations and requirements of the consumers also led to change in the vital prerequisites that are required for doing business which is difficult to comprehend yet extremely important.

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Changing Times

About The Author Rohan Bhatt is the Head of Consulting at SQuare Consulting (INDIA) and it is his job to study and understand the trends that will work in the future by understanding present consumer buying behaviour.

His job is to build businesses for their clientele that stay relevant to the expectations of consumers and building value.

Rohan Bhatt Head of Consulting SQuare Consulting

January 2019|

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Hi-Tech Company Software Solutions Providing Solutions for Transforming the Business Outcomes

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n today’s competitive and technologically advanced world, it is necessary for a company to keep itself abreast with the latest developments. In doing so, other than its organizational and human resource capabilities, a business needs defined solutions from specialized companies too. The necessity arises more so because not every company is self-sufficient and capable enough to take care of all aspects. So it either needs to expand its horizons by including experts in the field or take help of other organizations in achieving the required result.

Catering to this requirement of providing reliable and cost-effective I.T. solutions to organizations globally is Chennai based Hi-Tech Company Software Solutions (Chennai) Pvt Ltd. (HTSS). The company operates in the IT-BPM (Business Process Management) industry and provides CAD Customization, Design Automation, PLM, BIM, Website Solutions and allied software services. It addresses the changing needs of its client’s businesses with solutions that are not only cost-effective but also fast to deploy, highly scalable and reliable.

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A Committed Foundation The company owes its establishment in 1997 to Dr. C. Mathiazhagan, a passionate technocrat and PhD in Aerospace Engineering, from Indian Institute of Science, Bangalore.

Dr. C Mathiazhagan started his career as professor in the field of Mechanical Engineering and later developed his skill towards software development and started HTSS to provide solutions in the areas of 2D/ 3D/ 4D CAD, ERP, e-publication, Mobile Technology, Augmented Reality & Virtual Reality (ARVR), Energy Engineering, Cloud solutions, AI, Robotics and cutting-edge technologies. At HTSS, he oversees the entire management operations including Marketing, Finance, Operations, and also takes up challenging assignments of coding.

Empowering Businesses The company’s services fall under the broad categories of Engineering Software Solution (ESS), Web/Cloud Application Development, Mobile Application and AR/VR. HTSS is a global leader in the field of ESS and designs a Full Design Process Automation providing software programming services to completely automate the design process of a

client. It also develops a simple software design tool in which a simple design task can be customized into a software tool to save time in that particular design task.

HTSS also designs interactive and innovative websites to empower a business on a large scale using the latest technologies in Web designing.

It also is a highly capable developer of mobile applications (both Android and iOS) which very well fit for the rapidly growing future generation. It has recently set its foot in the latest Virtual and Augmented Reality domain developing applications in AR & VR domain to cater its client with the latest trend in the IT industry. Dr. C Mathiazhagan and his capable team of technical experts have successfully been able to showcase their capabilities and build prestigious clientele, especially in Japan and Singapore.

Receiving Recognition HTSS has a successful track record of serving the most demanding customers with emphasis on quality, world-class human resources and cutting-edge solutions. It believes in delivering “tier-one” quality service at a “tier-two” cost to enable clients

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Don’t give up things, keep attempt, your bounce back will show your inner strength for better survival and elevate you to newer heights

Dr. C. Mathiazhagan Founder

to gain a competitive advantage while enhancing the value of their business. Deflecting from the traditional outsourcing methodology which concentrated on non-core tasks and price wars alone, HTSS targets core tasks and is built on the idea of having a skilled knowledge force at a remote location, at a competitive price. It helps its customers combine the best of custom and off-the-shelf software all the while reducing cost of ownership and enhancing functionality and maintainability.

For its contribution to the industry, HTSS has been awarded NSIC – BWR Credit and Performance Rating of SE 2A. It is Certified ISO 9001:2015 Quality Management System and ISO 27001:2013 Information Security Management January 2019|

System with International Accreditation through American International Accreditation Organization, AIAO for ‘Providing IT Enabled Services & Software Development and Services’.

Looking Forward to a Dynamic Future As an advice to the emerging entrepreneurs, Dr. C Mathiazhagan asks them to keep up with the changing technology and accept the challenging task of keeping them relevant. He says, “The most inspirational element is the willingness of the employees in learning the new technologies, decoding the client mind looking for the various emerging technology and thorough implementation up to their satisfaction.”

As HTSS’s future roadmap, the company aims at identifying and synchronizing itself with the top software development and customization companies in India with focus on Engineering Design Customization. The company has strong technical skillsets which will provide the necessary launch-pad for moving up the services value chain.

Its focus in the next couple of years is to move towards mobile, cloudbased and other new gen services. It is planning to increase the clientele list, expanding the skill sets and is moving towards getting itself listed as a public limited company in the near future.

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IPRAM Intellectual Property Services Transforming Creations into Assets

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ompanies and businesses are built around ideas. What separates a great company from others is a unique idea that strikes all the right chords with the customers.

And to flourish an idea or invention as a unique and exclusive model, businesses need to patent them.

IPRAM aims to throw light upon the crucial and practical aspects of patents in a simplified and transparent manner.

It caters to IP needs of everyone from a corporate to an individual.

A Committed Founder The firm was founded in 2012 by Pallavi Kharkar, who holds over 20 years of experience in Pharma and Global IPR. She has a Master’s Degree in both – Pharmaceutical Chemistry and Law (IP and International Business) and is a registered patent agent in India. Her core expertise lies in developing comprehensive protection strategies, designing patent challenges and providing clearances on various strategies related to product, process and technology. She has assisted her clients in Litigation, Hatch Waxman Proceedings, Inter Parte Review proceeding, opposition proceeding and Intellectual Property (IP) due diligence.

Pallavi is named as IAM 300 leading IP Strategist in 2013 and 2014 and chosen in the 30 influential business leaders 2017.

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Solutions for All IPRAM’s values are its pillars of success and even find its way into the company name as it stands for Integrity, Perseverance, Reaching Out, Adding Value and Mentoring.

It houses a techno-legal team of experts who are patent attorneys and analysts. IPRAM’s clients range from individuals and Startups to big corporates. It works jointly with the clients to file patents, ensuring that the products do not infringe upon someone else’s patent so as to avoid legal hassles and if required, challenge thirdparty patents.

Pallavi says, “With Government initiatives such as Startup India and Stand-up India, businesses need solid research foundation and breakthrough innovations coming from such research to benefit businesses as well as members of society. It is essential to understand an existing patent scenario to know whether an innovation can reach market place and whether you can protect it. Each business involved in new products and services thus needs a research team supported by a competent IP team. The businesses may outsource such support to competent IP firms like us and it is essential that we do complete justice to the work.”

The key services offered by IPRAM are: • Patent and non-patent literature searches.

• Preparation of Patent Landscape, evaluation and clearances of product, process, machines, recipe and concepts and providing freedom to operate opinions.

• Filing and prosecution of patents and design patents in India and assistance in filing and prosecution of foreign patents and other form of IP. • Non-infringement, patent validity and patentability opinions.

• Filing and assisting in Patent challenges including oppositions, revocation and assistance in litigations, inter partes review proceeding, Hatch Waxman proceeding and similar proceedings in other countries.

• IP due diligence, IP audits and IP training.

Being the Best in Business IPRAM believe in offering most innovative solutions and does not stop its employees in experimenting for the same. It emphasizes not only on resources but also on resourcefulness.

Integrity, Perseverance, Competency and Adding value The company continuously strives to become a better, capable and efficient version of its prior self. It tries to learn today what the client will need tomorrow. IPRAM is passionate about doing the best job it can for its clients by demonstrating these values.

At IPRAM, they believe in giving enough time to each invention to create January 2019|

We can’t develop a fantastic product unless we get involved and enjoy each step of its process

Pallavi Kharkar Founder

solid foundation. This may require several untiring discussions with client.

Multiple aspects of invention are unfolded over the time which can be captured in much better fashion for the benefit of the client.

Designing search strategy is a skill and not a job of novice. The same is the case with patent drafting. Drafting and revisiting draft, correcting and modifying the same and clarifying all doubts while doing this is extremely important. They recommend a thorough patent and literature search before, during and even after completing development as well as just before and after launch. New patents and new literature already filed in various jurisdictions and submitted to various publication authorities can be traced through this continuous monitoring. They have databases that can fetch patents from more than 100 countries and one can set alerts for any January 2019|

new patent which may crop up in future.

Transparency, clarity and consistency of work It believes in maintaining complete transparent systems and is candid in its communication with the client. To support the process, it has developed several systems including a project management system to record and track each process step and an IP management system to maintain IP documentation, monitor deadlines and to set reminders of various key events.

The project management system provides web pages for discussions amongst the members, file sharing and sharing of important notes on the project. New team members can refer these details for guidance which adds to the consistency in handling projects.

Reaching out and Mentoring IPRAM is actively involved in

supporting IP education and is associated with several institutes including the University of Mumbai for offering various kinds of IP training programs. It encourages internships and has had students from IIT Kharagpur, GIIP, ILS, GLC. Accolades – A Fuel to Fire the Future For its achievements, IPRAM has been selected as one of the“25 Most Promising IP, Copyright, Patent & Trademark Consultants 2016” by a leading magazine and as one of the “The 30 Most Valuable Consulting Companies 2017” by another.

IPRAM is all set with a good infrastructure, great systems, outstanding people and a great client following. With everything in place, it looks forward to the future to do more challenging projects.

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KVP Business Solution Pvt Ltd A Salesforce Platinum Partner for Business Solutions

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oday technology drives business growth. Technology is helping business to be Customer centric and ensure strategies are executed as planned. But the way companies use a technology differs on various parameters. Many technologies are implemented with an objective of tracking day to day activities, reporting etc . Filling the gap between what the business needs and what technology has to offer is KVP Business Solutions Pvt. Ltd., Bangalore, and a Salesforce Platinum Partner. With cloud and mobile solutions today, KVP has defined an approach to use technology to get closer to the customer and empower employees to do more and get recognised. Today, the company is into Salesforce implementation supporting its clients in enhancing customer engagement through sales, service, marketing automation for manufacturing, technology services and financial services industry.

Making it Big with Humble Roots Dreams and hard work has no boundaries. It doesn’t matter where one comes from, whether a big city or small town, all that matters is one’s grit and determination to make it big. So when Ajay Prabhu, coming from a small town called Karkala, near Mangalore, with his degree in BE from Manipal Institute of Technology and an MBA from T.A Pai Management Institute (TAPMI), Manipal found himself in the corporate world, he felt out of place and difficult to mingle with the crowd. But not one to be bothered by the norms of fitting in, he 42

let his work do the talking for him. His initial days at Pentaforce and IBM saw him working on IT hardware, Marketing and Branding etc. His first big break came with his leadership role in QuEST where he led the US Sales.

He gained new insights into process and coordinating and getting things done which built confidence in him to start and do things on his own. While driving processes and handling change management, he felt the gap between business needs and technological offering. This realization of the absence of Work Management Application laid the foundation of his own company KVP Business Solutions Pvt. Ltd. The company initially started with only consulting and Ajay found a missing piece in the puzzle which was hindering him in his quest to achieve the bigger picture. Partnering with Salesforce helped fill this gap. The partnership advised, consulted and streamlined processes at the company.

Focusing on a single technology and this partnership helped KVP to establish itself as a one-of-its kind brand.

Strategies that Create a Difference KVP Business Solutions strategy is its key differentiator from its competitors.

It is driven around three pillars as follows: Consultative – The Company believes in listening to the customers in order to create solutions. It interviews the clients to know their business problems

and offers customized solutions instead of just implementing technology and product.

Transparency –Being transparent and responsible creates better solutions.

Customer portals are maintained wherein the customer has real-time access and visibility to the status of the project. They can also provide realtime feedback to keep things streamlined.

Agile – The company follows a solution-approach to deliver them within agreed timelines following Agile project management principles.

They also implement development automation, creating accelerators which are reusable and agile. These help new customers to choose a readybase for their custom solution.

KVP Business Solutions has served over a hundred customers across twenty countries and is now a Salesforce Platinum Consulting Partner.

It Takes a ‘Team’ to Achieve Success Ajay believes that a happy customer is the outcome of a happy team member, as he prefers to call the employees.

Being a growing company especially as a services company, its team members are its biggest asset. KVP’s team engagement revolves around three key factors.

By Clarity, team members need to understand that they are here for building their career. And that the January 2019|

Life’s not about how hard of a hit you can give... it’s about how many you can take, and still keep moving forward

Ajay Prabhu CEO & Founder

By Aspiration, team members are mapped to their exact aspirations. The company has an internal system where they can set their aspirations and competencies on both professional and personal front. Questions like what type of projects you want and where you see yourself help curate exclusive training plans to map the expectation of the company and the team member.

training then takes place.

Innovation &Learning from the project is a special program wherein learning sessions are conducted every fortnight as a part of internal projects. The team members share the take away from a particular project they have worked on as learning for them and others. This form of training, as an individual, is more self-sustaining and selfrewarding. Freedom is another aspect which is taken care of through an internal system where Work from Home can be availed. The system streamlines the work aligned to team members to make sure both the work and the resource doesn’t suffer.

By Training, it ensures that expectations and aspiration are fulfilled. The uniqueness of the training plan lies in the fact that it is not just HR driven. An internal app assists Peer Training where a team member can post a competency on which they want to train. The other team members can nominate themselves to it and the

To Succeed, just Focus!

Being in a growing industry makes Ajay witness a lot of newbies who try to don many hats when launching their startups. The most important point to ponder as Ajay says is “The way of execution than the idea itself. And that an entrepreneur shouldn’t drop an idea just because it is already available in

company is a platform for them to experiment and understand what they want to do. There are clear indications and instruction regarding what is expected of a team member and that they must be aligned to it.

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the market.” Strategy too is critical and so is the way of implementation. There must be clarity on what one wants to do and focus on it instead of trying too many things at once. And lastly, it is “All about people whether employee or customer and that having mutual respect is essential.”

With a futuristic vision, KVP Business Solutions will continue to focus on its key verticals namely Technology, Manufacturing and BFSI. It aims at expanding into new countries and going deeper in its existing verticals. It will also stay focused on creating accelerators that are agile and promise quick adaption to new methodologies.

As a company, KVP Business Solutions wishes to turn ideas into solutions and to continue to add value to business across the globe.

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Mobisoft Infotech Steering Digital Transformations

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igital transformation is taking over the world like a storm. It is aimed at connecting the world digitally and will be incomplete if it can’t reach the remotest person possible. Novel apps, wearable tech, AI/Machine Learning, AR/VR, cloud computing and Blockchain are helping people embrace and benefit from the digital revolution at a much deeper level.

Assisting Companies in Going Digital Bridging the gap between the digital technologies and its end-users is Mobisoft Infotech Pvt Ltd, a global digital product development company.

It partners with businesses of all sizes to build, improve and scale digital products across platforms leveraging disruptive technologies and combining design, engineering and innovation to make its clients successful.

Co-founded by current COO Ravindra Waghmare, Mobisoft Infotech started as a completely bootstrapped company in 2010 with a mobile-first development approach and emerged as an end-to-end digital product engineering company.

Ravindra currently leads the talent recruitment team to ensure that Mobisoft always has a pool of skilled and motivated personnel, from design to development to marketing and

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management, who can align with the company’s mission and efficiently contribute to meeting its client goals.

Keeping the work environment healthy and fostering open collaboration across teams is a top priority for him.

Delivering Robust Solutions With time, Mobisoft has built a robust set of services and solutions portfolio to cater to a diversified client base and maintains flexibility as it adds services according to the rapidly changing technological landscape. The company lays a major focus on three industry domains - Transporation & Logistics, Digital Healthcare, and On-demand, at the same time catering to crossindustry services as well.

Transportation & Logistics being its forte, its Taxi Pulse product alone, has successfully shipped 20+ white-label taxi app booking solutions for taxi companies and startups globally. For the logistics industry, it offers custom mobility solutions for businesses to reap the many benefits that mobile technology can offer.

It is a leading digital health technology partner with hands-on experience in building mobility solutions for the healthcare industry. These include HIPAA compliant app development, patient engagement solutions, mobilebased EHR systems, health and fitness

app development powered by Apple’s HealthKit, ResearchKit, CareKit and much more.

In the on-demand segment, it has deep domain expertise in custom app development (food delivery apps, grocery delivery apps, home services apps and likewise) for the rapidly growing on-demand economy, making use of its in-house on-demand technology development platform called “Demand Pulse”.

Its cross-industry services portfolio includes, but is not limited to Product Discovery/Blueprint, Prototyping, Solution and Architecture Advisory, UX/UI Design, Automated Testing and more.

Winning Esteemed Clients It has been over nine years since Mobisoft started serving unique and challenging mobility needs of both enterprises and startups. It is now a 200+ strong in-house team and has delivered over 350 custom mobility solutions. Its USP has been its diversified client base of over 150 clients comprising of startups and enterprises that have helped it gain competency across domains and its end-to-end product development process - from product ideation to lifecycle management. Its enterprise clientele includes names like TATA,

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Drive Digital Transformation Globally

Ravindra Waghmare Co-founder and COO

NTTData, Samsung, Deloitte, QNAP, Kohler, Volkswagen. It has also assisted startups like KhushiBaby, PhotoGurus, Digipare, Canvera in bringing their novel ideas to the market.

More Than a Workplace Mobisoft believes in developing a work culture that is coherent for its employees so that they can give their best. A healthy work environment is one of the most important elements in motivating and engaging employees and the company organizes various activities to keep its employees in top mental and physical health. It maintains an effective communication with the team using chat groups and monthly newsletters. It promotes task ownership, offers flexible working hours, rewards good work, conducts quizzes and organizes periodic health checkups.

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The company’s policies echo its values and zeal to stay at the top. It practices a “non-discrimination policy” by giving an opportunity to all and “workplace safety policy” by carrying out regular drills and sessions. Its “cybersecurity policies” call for use of proper tools to keep a balance between remote productivity and security. It maintains transparency while practicing client confidentiality.

Digital Future Digitization is creating opportunities for entrepreneurs across industries. As an industry insider, Ravindra advises the young to understand the behavior of the focus customer segment when developing a product/service. “It’s easy to assume wrong and just as easy to fail.”, he says. He counsels them to build a team of people who understand and share the company’s vision, see the wider global market opportunity,

and take feedback from customers, mentors, advisors, and VCs. As for Mobisoft’s future, it is focusing on SaaS products for transportation & logistics industry, on-demand, office automation tools like visitor management software and to be the ideal technology partner for digital health startups. It also aims at bringing benefits of emerging technologies and solutions like - Applied AI, IoT, conversational bots and digital assistants, connected devices, Blockchain, AR & VR to its clients and partners.

Mobisoft for sure is leaving no stone unturned as it works towards enabling digital transformation across horizontals and verticals as part of its core mission to “Drive Digital Transformation Globally.”

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Editor’s Note

Integral Elements of an

Admired Company The achievements of an organization are the results of the combined effort of each individual.

Vince Lombardi, Football Player, National Coach.

W

ith each passing day numerous companies are registered across the world that is built around ideas that promise to be unique. How many of them actually go forward and register themselves in the mind of people is an enigma. It is comparatively easier to open a business or company rather than actually making it work which requires more than just hard work and plain luck.

The News Makers Most of the prolific business magazines build up their list of businesses that they find admiring every year.

Some people agree to it and several others differ. This also raises the question as to what makes a company truly admiring. Is it the work culture, the people, the management, the infrastructure or all of them? Given the diversified category of companies one can admire, it is hard to put one’s finger on one single trait. Instead, what we can ponder over is a set of characteristics and a company’s way of working that can help it in becoming an admired company.

Sneak Peek into the Making So here’s what one can expect from a great company.

Core Values and Ideas of a company define it. They form the foundation of the company’s brand and find an encore in its actions. Their ideas are strong enough to shape the competition, the employees and the customer.

The values and ideas must be communicated to all the stakeholders including customers through words and actions. Staying true to the core values will inspire everyone involved to stay true even in difficult times.

Focus on Long-term Goals is another characteristic. In this fiercely competitive, fast-paced and changing world, it is tempting and easy for a company to change its strategies, policies and goals based on the current trend. While that may prove beneficial momentarily and monetarily, it does no good to the brand creation.

Being confident of its own values, ideas, and goals creates a culture and a positive collaboration between all stakeholders and empowers the company to make meaningful decisions based on long-term goals and prosperity.

Empowered Employees are the strength of an admirable company. It is important to hire quality people, even if it means paying more for them. It is then equally important to empower them, assign responsibility, train and provide the necessary tools to them to have them give their best. Taking care of individual needs, giving employees a space to prosper and helping them in managing their work-life balance puts them in a position to succeed and enrich the company.

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Customer Experience is imperative because ultimately it is the response of the customers that make or break a company. Good customer service, long-term client relationship, economic value for customers, being memorable is all building blocks of an admirable company. Customer satisfaction should be measured regularly and those able to delight them should be rewarded suitably too.

Handling Social Responsibility by a company impacts the way the society and customers perceive it. Supporting the community, government, and environment is as important as raking profits in today’s world. Being in touch with the community lets a company understand its problems and give ideas as to how best can the company help create solutions.

Creativity and Consistency are another set of key characteristics of an admired company. An admired company looks to itself and the surrounding to create new ideas, solutions and innovations which are a first for the world.

It doesn’t give in to the pressure of outside world of recreating things and solutions that are trending. It is capable of holding out on its own.

People admire a company based on different reasons including nationality, products, the usefulness of products, interactions with the company, and societal preference. It is a matter of perspective. But the mentioned characteristics reverberate across the barriers. A company’s image is a sum product of its activities, solutions, employee satisfaction, customer satisfaction, societal responsibility and more. Each feature adds to or subtracts from the overall performance of the company. While it’s easy to identify and understand what is to be done in order to be admired, the difficulty lies in actual implementation and holding on to them. Once a company gets past those teething issues, there’s no stopping it in being a subject of global admiration.

-Sneha Sinha

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Rays Power Experts Bringing Clean Energy within Everyone’s Reach

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o meet the energy requirements of human beings, renewable sources of energy have always been very prominent and yet undermined. But with dwindling non-renewable resources, adverse effects on nature and other cost related issues, the world is looking up to the sky for harnessing energy. Solar Energy is now being harnessed and utilized like never before and is being accepted at the individual level too. The social concern, better results, Government incentives are all contributing to the ever-growing popularity of solar energy.

To turn this popular emotion into reality Rays Power Experts, a technological leader in photovoltaic (PV) Solar Energy Solutions has made it its mission to enable each individual to own a solar power plant in its own investment capacity.

The company has developed financed, engineered and constructed many of India’s largest gridconnected PV power plants in existence and currently operates them too.

The Leading Light Leading the solar revolution through Rays is Rahul Gupta, Founder & Managing Director. A Civil

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Engineering graduate from IIT Roorkee, Rahul has ably led his team and has turned the college startup into a multi-crore company.

Supporting him in his endeavour as Executive Director is Nidhi Gupta who handles all the Operation & Execution. Nidhi is an expert of material selection, native solar affiliate market and best practices in the construction of a solar plant.

They are supported by a team of experts who are a name in the industry for their domains.

Tapping the Sun Rahul believes that clean and affordable solar electricity should be the utmost priority of the worldwide energy mix and Rays is doing just that!. With its diversified portfolio and projects across India, Rays Power Experts has proven that their solutions work the talk. Over the last 5 years, it has reduced the risk of fuel-price volatility, while delivering a Levelized Cost of Energy (LCOE) that is cost-competitive with fossil fuels and other conventional sources of energy. The company integrates technologies, services, and expertise across the entire solar value chain, to deliver bankable PV energy solutions that enable a world powered by reliable and affordable solar electricity. In its eight years of

existence it has installed more than 450MWs worth of solar energy. Its projects are executed safely with benchmark quality, cost and time, maximizing one’s return on investment (ROI) with worry-free performance. It provides customized solar power plant capacity as per requirement and investment. It has eight solar parks to its credit and more than four hundred roofs, and operated and manages the installations from over fifteen centres which are spread across ten cities in India.

Ruling the Market Today, Rays Power Experts is counted among India’s top 10 solar power companies. What makes its position unique in the market is a collection of benefits it offers to its clients ranging from design, development, to operations. It offers most cost-effective and end-to-end solutions starting at solar mapping, land sourcing and commissioning and then providing lifelong maintenance just to ensure that its contracts and conduct is as simple as it should be with 100% transparency and without complications. Its team of experts keeps track of the generation and other issues of the solar plants. Also, it updates news, various research reports via its

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We want to be the most preferred choice of a solar developer across the world

Rahul Gupta Founder & Managing Director

regular website blog and articles offering clients an opportunity to stay on top of key business and industry developments.

Manufacturing-driven supply chain strengths and global expertise help offer its customers the best-in-quality services. The major sections of the delivery process where it adds value are Micrositing, Grid Connection, HV/ Substation creation, Electrical (Reticulation), Foundations and Project Scheduling. It offers a complete concept to commissioning solutions ranging from the feasibility study, surveys, procurement and supply, grid integration, financing support to operation and maintenance services.

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A Team Effort Rays Power Experts is home to over a hundred skilled and qualified team members who share the founder’s mission and enrich the work culture with their talent and experience. The company invests in the training & development of employees to equip the team with the skill-sets needed in order to add value to the business and personal relationships with clients.

They take feedback from the clients as a testimony of its simplistic solutions and a parameter for further improvement. The management and staff strive for excellence in all that they do. Rahul’s efforts have been lauded at various platforms and he has been awarded several accolades like Asian Power Award and Global

Quality Award. Nidhi recently won the Women Entrepreneur of the Year award.

Going Beyond the Horizons Over the years, the company has diversified itself and now serves in various segments namely residential, commercial/industrial, solar park and utility scale. It has recently started its Rooftop Division as Rays Rooftop.

Going forward, the company aims at creating new solar rooftops, new solar parks and expand their presence to more states. It aims to stop not until it realizes its mission to bring solar energy to everyone in need.

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Schbang The Young and Unconventional Integrated Solutions Agency

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he game of marketing & advertising is no longer the same as it was a few years back. Change is the only constant in this industry and today brands are all about reaching out to every prospective audience through whatever means possible. With such high competition comes a great deal of expectations to meet across the spectrum.

It is safe to say that the next wave, is a wave of consolidation. Brands/Clients today are looking for everything under one roof with respect to services. This is the wave that Schbang – a Mumbai headquartered Integrated Solutions Agency is proudly riding on. The agency brings various integrated marketing services under one roof and creates ‘The Whole Schbang’ for its clients.

The Trio Schbang, the Integrated Solutions Agency founded in 2015, is the brainchild of Harshil Karia, Sohil Karia and Akshay Gurnani, the Co-founders.

Harshil Karia, the MD has been in the digital space in India for over 10 years.

He’s worked extensively with brands across the spectrum creating relationships with the likes of L’Oreal, Godrej, Castrol, Pidilite and MAC Cosmetics – to name a few.

Akshay Gurnani is Schbang’s CEO whose eight-year-long journey started with a 6-month stint as a Financial Analyst. After which he moved on to making waves in the marketing world at a growing digital marketing agency.

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In 2015, he co-founded Schbang and went on to work with several national and international brands (Mattel, Cipla, Kaya, Baskin Robbins, Philips, Leveza, etc) with a team of over 250 talented, young minds across Mumbai and Bangalore.

Sohil Karia, the Design and Technology Director, has worked with brands such as BBLUNT, GoodKnight and Asian Paints in his seven-year-long journey. He started his career at the age of 18 at a start-up and paved his path to being a Senior Art Director. At Schbang, he has formed and trained the entire design and web team creating a range of quality websites for national and international brands.

The Young Business This four-year old agency is currently working with leading brands from within the country and is creating a mark internationally too. The team strongly believes in #CreatingASchbang with all the work that is done and making a mark for itself and its clients. Schbang, originally spelt, as Shebang is a word created in the 17th Century and is typically used as a phrase “the whole Schbang” which is a testament to the company’s offering. The logo which is a “#” fused with an “!” is a UNIX code operative that is called a Shebang. It essentially means ‘read what follows in its entirety’- a reference again to its quest for completeness.

The team at Schbang has grown from three to over two hundred and fifty, managing over 50 brands simultaneously. Schbang’s guiding

principles include: • Client’s Business Wins, We Win • Our Word is our Bond • Creativity is Sacred. Aesthetics are God • Partnerships with Win - Win Attitudes • Be Culturally Relevant, Always • Build Local. Serve Global. Learn Global. Serve Local.

• Technology to Simplify • Think, Plan and then Execute Fearlessly Being Unconventional Schbang today thrives on the relationships it has built in the past couple of years. Schbang’s idea of being different from competition is quite simple – ‘Ensuring that the clients business wins through the solutions it delivers’. The agency’s philosophy is that it should help the client see completeness and help brands converge all mediums. It offers holistic solutions that include Creative work for Print & OOH, Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management and PR. The company has won 28 awards in 2018 for multiple brands – Rajasthan Royals, Ashok Leyland, Goodknight, Beardo, Xiaomi, Kaya, Raw Pressery, UNO, Godrej Nature’s Basket and many more. It has also been featured as a part of the LinkedIn’s list of Top Startups in India in 2018 and won the Digital Agency of the Year Award at CMO Asia.

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We bring ‘The Whole Schbang’ to you!

Creating a Healthy Culture Schbang takes proactive steps to help its employees voice out their issues and seek help without any inhibitions.

Creating a healthy work environment starts from day one with the induction, making new employees aware of the company policies, frameworks and key people, to set the right tone. It welcomes its people with a Schbang Potli – it’s a knapsack of hope, (some things included in this little bag are a key – to help you open other doors when one closes, a flower – to remind you that you will grow and blossom, an eraser – to help you fix all the mistakes; to name a few) - that holds a lot of value and intrinsic meaning to the role they are about to take on. It’s a guiding light to what’s in store for each one on this new journey and somewhere gives them hope to be able to succeed in their endeavours that eventually help them #CreateASchbang.

In an attempt to create awareness and helping people, Schbang collaborated January 2019|

Akshay Gurnani CEO

Sohil Karia Design & Technology Director

with Trijog. It spoke with some big names in the industry that have battled mental health issues as an effort to let people know that it is OK to speak up regarding any mental health issue.

They also worked with Simple Origami Ideas to change perception about the dreaded #BlueWhaleChallenge. It took to social media where it urged its teams to make origami blue whales and share the same on their social media platforms to give the #BlueWhaleChallenge an image makeover and a positive memory. They urge employees to have a healthy lifestyle and have conducted a fun app integrated challenge that allowed them to count their daily steps and incentivized participation. The competitive spirit amongst team members not only allowed them to up their fitness game, but also brings about a happy positive energy to their day-to-day life.

And Now To The Future The trio is all advice to the even younger guns and entrepreneurs in the

Harshil Karia Managing Director

industry. They advise to: · have a solid business plan · hire right, spend time and have patience with the team · invest and build the right environment and culture for people productivity. · ensure that everything being communicated is translating to the business result · keep consistency in providing allround solutions.

Schbang and its founders have always aimed high and have big plans for the future. Its long-term goals include creating waves internationally and having a feeder system from India to the world, bringing the whole Schbang! It is also aiming at drawing a net revenue of 100 crore by 2020. The team is confident of making these dreams come true with the help of its steadfast principles backing it every step of the way and is definitely looking forward to bringing #TheWholeSchbang in 2019.

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Successful ENTREPRENEUR Strategies to be A

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ife today is fast-paced and exciting. With lights, glamour, lifestyle, money, recreation, and humankind in general fuelled by technology and people who took upon themselves to redefine the world. The world has seen eminent scientists, inventors, creators, entertainers, and entrepreneurs who have changed the course of the society and the world.

The role of entrepreneurs has been and is increasingly becoming more and more significant.

Defining an Entrepreneur So who exactly is an entrepreneur? If one goes by the dictionary definition then an entrepreneur is an individual who sets up a new business taking a personal and financial risk in hope of making profits. He or She is often perceived as an innovator who generates new ideas, services and/or products for customers or society. An entrepreneur is seen as an initiator, decision maker, risk taker and great

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Success Mantra motivators. They are seen as a key to an evolving and economically growing society. They are facilitators who have the power to get together people who have the skills necessary to anticipate present as well as future needs and give them the necessary resources to cater to those needs.

They are individuals who are motivated not just by money and profits but a sense of achievement that comes with serving humankind.

Strategies for Becoming a Successful One With growing technology, demanding customers and a general economy that is very fertile, the number of entrepreneurs and their ventures is on a rise. But not all of them succeed. Those who make it big are gratified with money, fame, and even more opportunities. But those who fail, become less prevalent and sometimes lost in the crowd.

So what sets a successful entrepreneur apart and makes him/her stand out is a question many budding entrepreneurs take their time to mull over. The world is divided over such opinions. While there is no fixed recipe to success, here are some strategic ingredients that have proven their mettle in the making of a successful entrepreneur.

Following One’s Heart is the first and foremost thing that one can do. Feeling self-motivated to start and take risk is the first and most defining step that one can take towards entrepreneurship. It always makes sense to start a venture focussing on something one loves to do. Starting a development centre serves no purpose if one has a flair for say photography. An entrepreneur has to put in long hours to establish the venture, so choosing a work that one already loves to do shouldn’t sound like work at all.

initially helps in catering to the unique requirement, understanding its nuances, and better visibility of one’s new products due to lesser competition. It helps a business to create a new and substantial customer base to grow into bigger markets.

The Client is the King and must be treated with all due respect and adulation. It is essential to take time out and listen to what the customer, i.e. end customer or business client, has to say. The feedback, however small, must be taken and pondered over to make the offering better.

Entrepreneurs need to connect with clients in their preferred manner and made to feel valued. A valued customer makes for a valued product and entrepreneur.

Embrace Change as stagnancy does no good. An entrepreneur aims at bringing change via the venture’s products and services and must be ready to adapt to changing times and demands. Being flexible and adaptive in response to customer’s demands and competition’s offering is essential to keep the venture floating.

Entrepreneurship is not an easy task. But that’s what it is about, taking up challenges to bring change. The world is a great stage and has space for every individual. All it takes is courage and strategy for an entrepreneur to make his or her mark on this stage. Entrepreneurship puts one in a driver’s seat and makes them accountable to customers, employees, stakeholders, family and everyone involved closely or remotely. Staying focused on the goal, sensing changing demands and being flexible is the key to success in these changing and emerging times.

-Sneha Sinha

Know Thy Competition is another important strategy. As an entrepreneur, one has to study the competition in the chosen field understanding their product, services, market, pricing, and clients too. It will help in deciding a better price, strategy and marketing method for one’s own product.

Minding One’s Money is vital because of it being a powerful yet limited resource in the initial days. It is important for an entrepreneur to know where his or her money is going and how is it working. One must know where the money is coming from, where is it going, the bottom-line profits and how best can it be conserved. Most successful entrepreneurs confess to living frugally in their initial years of stepping into the market to be able to deal with rough patches that can come unannounced.

Finding One’s Space by venturing into a niche and small market at first is essential. Focussing on a small market January 2019|

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Tattva Studios Let No Story Be Untold “If history were taught in the form of stories, it would never be forgotten.” – Rudyard Kipling, Writer

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ur days of childhood would have been boring had there not been stories. They helped us grow, imagine, paint our own world with every possible colour, and showed us a way we wanted to live when we grew up.

Comic books, cartoons, movies were and are an integral part of growing up and learning. Those characters and their vivid pictures stood them out as our virtual friends. We learnt more about the world and life using our vision and visual memory than just plain reading and writing. With age and responsibilities, the stories fade but remain buried in our memories waiting to surface with time. But some, like Ajay Prakash and Prathap Reddy, refuse to let the stories die and grow up to be Storytellers.

The Protagonist The entrepreneur bug bit Prathap early on and even while he attended Animation School, he couldn’t help but dream about making movies, all kinds of movies. Be it animation, 2D, 3D or the largest of them all, that big magnum opus releases on every Friday. The only way forward to chase that dream was to start a venture which would take him all the

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way there. So in 2013, he convinced Ajay to put down papers at Tata Elxi to start Tattva Studios.

Tattva as a name stands for principles, truth and just. The same ideals are passed on to the company by the Founders. When servicing its clients, the team goes out of the way by working extra hours and helping them achieve their goals which makes them happy and gives the team satisfaction.

Developing the Story It all started with one project without even a team. The early days saw the team managing it out with a small office, which had a place for three but six people were stuffed. The Studio has grown in an organic way and is looking forward to building a team doing works on par with MPC’s, Dream Works and Technicolors of the world.

Adapting to challenges is an essential part of being a creative agency.

Tattva started off by making brand videos, corporate videos using mainly motion graphics, and had to build the company with two verticals. The First Vertical -Motion Graphics managed all the marketing

video requirements of our clients, right from social media videos to their brand videos, events, product videos etc. The second Vertical focused at Visual Effects and Ad films which helped it to get clients in the film industry and Advertising industry where the potential to be a large player is higher. At Tattva, the client knows one thing for sure, anything to do with a video that helps them market their service or products be it for Social, Television or just branding video, or a complete film or web series, it’s a one-stop solution at Tattva.

The Central Characters Tattva believes in empowering its employees and adopting a solutionoriented approach. Every individual, from the top line management to the employees, everyone must solve any problem based on work and keep the show running. Until and unless they fail to resolve, that’s when they should approach the management.

This keeps the company productive and every individual has to work responsibly. Supporting this approach, Ajay says, “My vision for any company to grow is to help your employees grow along with the company. Be it their financial

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Dream big and believe in it

Prathap Reddy Founder & Managing Director

growth, or engaging them with new skills or a new creative talent which helps them contribute and end of the day they feel complete.”

The company always encourage its teams to balance their work and personal life and keep the primary focus on their physical health by encouraging indoor and outdoor games, team outing etc, Ajay says, “I tell the employees to love what they do, to learn what they like to do and being a creative company, keep dreaming till they become a reality.”

The Message to be Shared It’s been five years since Tattva started contributing to the industry.

As an entrepreneur, Prathap understands the situations that fellow youngsters face. He counsels them saying “First important thing is to

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dream big and believe in it, stay put and get your strategies right from day one.” He advises them to be quick to adapt to changing market demands and not shy away from taking risks. A company should be flexible with the way changes happen. It should change strategies if it’s not working, trying different keys and figuring out which works.

Making partnerships is equally important as in the industry; partners grow faster than individual companies.

Story… To be continued It’s been five years that Tattva has worked with the IT giants like Infosys and TCS. They have helped it grow from its first project. The Studio’s 2020 goal is to set up its business in LA in the US and London for the UK market. Both these

Ajay Prakash Co-founder & Creative Head

markets are quintessential for it to build and grow, also tapping into these markets which have multibillion-dollar opportunities.

Currently, VFX business is ruled by the bigwigs from the industry, but said that their cost of operation is so high that big filmmakers are slowly looking the outsource way, and India is the place for their films to get all the VFX done without losing on quality. This trend has already begun; it’s a matter time when 30 to 40% of that business will come to companies like Tattva. It is about to release its in-house VFX film and is looking forward to work with Hotstar and Junglee Pictures for a web series and a feature film. And so, Tattva continues to create characters and build stories that will continue to inspire generations.

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