The 10 Most Admired Electronic Security Solution Providers

â„¢ www.insightssuccess.in JUNE 2018

Company of the Month

10 T H E

Most

admired

ELECTRONIC

Ganpat Shinde CEO & Founder

Smart-I Electronics Systems

SECURITY SOLUTION PROVIDERS

Abhay Ranjan Founder

ACKTRON Offering the Most Advanced, Reliable Security & Fire Safety Solutions

Editorial

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ver the last few years, there has been a considerable rise in the frequency of security breaches and attacks. Incidences of robbery, theft, shoplifting, and violent attacks are rising in number. As a result, governments and large enterprises are increasingly adopting electronic security products to curb such anti-social activities.

In addition, the federal government in the US has passed stringent regulations to install electronic security products in hypermarkets, hospitals, airports, railway stations, hotels, and malls. These regulations aim to provide enhanced security to eliminate anti-social activities.

Growing Security Concerns a Major Factor Contributing to the Growth of Electronic Security Solutions Market

The increase in security concerns has led to an increase in demand for sophisticated electronic security solutions. A recent study by independent researchers estimated that the market size of the electronic security industry to be around USD 220 Million in India, which is projected to grow approximately at 40% per annum over the next three years. The electronic security market in the US in 2006 was estimated to be about $25 billion out of which the electronic home security market was about $10bn. This clearly suggests that there is a large potential for home security solutions to grow rapidly in India.

“In the age of smart technology, to match the pace of the smart cities, need for smart security is of utmost significance.”

The Indian surveillance market is witnessing immense growth from sectors such as city surveillance, hospitality, airport security, BFSI, retail, BPO, manufacturing, college campuses, infrastructure companies and education. The government, in general, is the biggest segment in terms of volume demand. The private sector also shows vast potential. About 87% of surveillance needs are for commercial purpose, whereas 13% are for residential.

The nation has emerged as one of the most promising markets for electronic security systems in last six years. Amongst all electronic security systems, video surveillance systems have captured key share of the market pie. Video surveillance market in India has increased tremendously in recent years on account of rising security concerns, primarily related to terrorism threats and increasing crime rates.

Additionally, India’s video surveillance market is also driven by increasing IT spending coupled with government initiatives.

The future of the India’s electronic security market is expected to be promising on account of rapidly growing urban population, improved residential, commercial and industrial construction and rising GDP of India. The rising awareness about benefits of the electronic security equipment amongst the Tier-I, Tier-II, and Tier-III cities of the country will encourage players in the electronic security market to expand their centers across the potential markets in India.

Shweta Priyadarshini Shweta Priyadarshini

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Editor-in-Chief Pooja M. Bansal Senior Editor Shraddha Deshpande Managing Editor Rajarshi Chatterjee Executive Editor

Shweta Priyadarshani

Contributors Bhavithiran Murugan, Abhijeet Kakade Art & Design Director Amol Kamble Co-designer Sapana Shinde Picture Editor Alex Noel Art Editor Savita, Asha Visualiser Poonam Mahajan Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Business Development Executives Divya, Tejaswini, Ashwini, Meera Research Analyst David Circulation Manager Vivek Database Management Prashant Technology Consultant Swapnil Patil sales@insightssuccess.com

June, 2018 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. th

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CONTENTS 08

COVER STORY Acktron

Offering the Most Advanced, Reliable Security & Fire Safety Solutions

INTERVIEW WITH INSIGHTS SUCCESS CP PLUS: 20

Offering Effective and Efficient Security Solutions

Zicom:

Pioneer of Electronic 28 Security in India

ARTICLES 22

Smart Talk

Smart Electronics Securities Reshaping Enterprise Security 38

Editor’s Pick

Pivotal Considerations for Developing the Effective Electronic Security Systems

COMPANY OF THE MONTH Smart-I Electronics Systems:

The Smartest Developer of Electronics Security Systems

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AVP Solutions

Embracing Technology 24 to Transform the Electronic Security Industry in India

Howell Protection Systems (I) Pvt Ltd 30 Touching New Horizons with Safety & Security Solutions

Securens Systems

34 Pioneering e-Surveillance with New Age IoT Technology

Senaxus Technologies

Delivering the Most Versatile 40 Power Management and Security Solutions

Zebronics

42 A Leader in Advanced Internet Protocol Surveillance Solutions

10 ELECTRONIC T

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MOST

ADMIRED

SECURITY SOLUTION PROVIDERS

The 10 Most Admired Electronic Security Solution Providers

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he electronic security industry is in the midst of a paradigm shift and technology is playing a key role in the industry’s development. With technology like Internet of Things and SaaS, the home security sector is creating a demand, justifying the need of secured homes and offices. The Electronic Security service providers are providing the customers with unique products combining off-the-shelf security products, like surveillance cameras with internet, and enabling live feed for the customers. Suppliers are also focusing on end-toend offerings ranging from evaluating geography, installing security systems and softwares, as well as monitoring support.

In Insights Success Magazine, we have introduced The 10 Most Admired Electronic Security Solution Providers, in order to assist businesses to choose their right Electronic Security Providers. Assessing the scenario in versatile perceptions our magazine has brought into light the companies, who have flaunted some excellent Electronic Security Solution Providers. This examined list will lessen the search of organizations that have perfect Electronic Security Solutions.

In this issue, we have specially featured Acktron Security System as a cover story. They are quite known for providing a full spectrum of Technical Services for clients starting from concept design, provision of technical manpower and equipment to complete project execution with maintenance cover.

We have listed AVP Security Solutions Pvt Ltd, a leading global provider of dynamic and comprehensive automation and electronic security solutions across varied sectors. Howell Protection Systems (India) Pvt. Ltd which is a Full-Service Systems Integrator of providing Security, Fire Life-Safety, IT and building automation solutions to operate, industrial and institutional clients throughout India. Securens Systems is a new age Internet of Things (IoT) company with a vision of being the largest provider of Electronic Surveillance services in India.

Senaxus Technologies offers a complete e2e (end-to-end) solutions in Power Management and Security Solutions.

Zebronics India Pvt Ltd is a brand for Multimedia Sound Systems, IT & Gaming Peripherals, Surveillance Product, and Mobile & Lifestyle Accessories across India.

Also, we have Interview with Insights Success with CP Plus that offers a gamut of products and solutions to meet the varied needs of its audience ranging from IP cameras, HD recorders, intrusion alarms, home automation, which are able to successfully deliver integrated end-to-end security solutions and Zicom that has been on the forefront of providing electronic security equipment to the whole of this nation with its presence in over 1023 cities.

Our in-house editors have come up with some adroitly written articles such as Smart Electronics Securities Reshaping Enterprise Security and Pivotal Considerations for Developing the Effective Electronic Security Systems.

So, flip through our magazine and explore interesting insights into the world of excellent Electronic Security Solutions.

Cover Story

Abhay Ranjan Founder

10 ELECTRONIC T

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ADMIRED

SECURITY SOLUTION PROVIDERS

ACKTRON Offering the Most Advanced, Reliable Security & Fire Safety Solutions

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We deploy a more professional, less risky way to execute our client’s projects

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igitization is changing the terms of Technology and is gaining the popularity day by day. Giants companies are getting into the lifestyle of every individual, gradually. The change in the cost of hardware is going down and the software comes well packaged, with options to choose and accordingly pricing is staggered.

With digitization, there has been a lot of value additions and expediency, which will help the end user in the future, to derive the maximum out of a system and get their value for money.

of technical manpower and equipment to complete project execution with maintenance cover.

Since the start, Acktron has lived and functioned throughout India and has a versatile team, one of who will speak local languages and understand the law, culture, and challenges of living and working throughout the region.

The company’s founders are former marketers and concept developers of electronic security and fire protection solution in the domestic as well as international markets.

On trending part, video content analysis has also advanced the performance and response of the security control room.

Remote CCTV monitoring is a help for the residential security, specifically for the working people, who can monitor their home while away to work. Moreover, the concept of BACnet over IP has simplified the BMS installations with the flexibility of using third party controllers and ending the OEM monopoly.

Acktron has people on the ground in the majority of locations all around the nation and access to experts who will put the client’s issue first and manage it confidentially and professionally. Acktron has been established to provide optimum security and safety solution for the end users.

By knowing such picture, a True System Integration Company, Acktron provides a full spectrum of Technical Services for clients starting from concept design, provision

Abhay Ranjan, the Founder, heads the business development of Acktron since 2002. He started the company initially as a corporate consultancy and advisory firm, in a span of two years, became a full-fledged system integration company. Thereafter, Acktron has been moving along with its valued clients, year by year.

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We enjoy being the most Preferred Provider of Total Security Solution

An Astonishing Leader of Acktron

Abhay has done the graduation in Electrical Engineering and with over two decades of experience in Automation, Security Management and Control Systems has been involved with the design and selling of a number of Integrated Solutions related to Industrial and Building Automation.

With his immense international experience in the field of security, Abhay has magnificently embarked on large commercial and industrial projects, including key involvement in integrated security design of high profile projects on Airport Security, Metro Rail Security and Highways apart from security system design for corporates and premium residential townships.

His vision of merging technology with creativity was instrumental in making his presence in the industry a multi-faceted and a reliable person when it comes to specialized Integrated Security System design.

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Remarkable Services with Applicable Solutions Acktron primarily offers a reliable, high-quality security and fire safety products for business houses, retail, hospitality and residential market. Their valued clients know that working with Acktron is a more professional, less risky way to execute their projects even than working completely in-house with their own people. Acktron, in return, maintains financial balance, charging a reasonable value for its services, and deliver a higher value to its clients.

The company has pride in joining hands with premium brands in the industry to represent the role of solution partner in Security, Safety, and Building Automation Technologies. They know, Society is changing, technology is evolving and cost pressures are driving further changes.

Only those who can predict, shape and then master this change will satisfy the client requirements and thereby secure valuable business for many years to come.

With the knowledge of an international company, Acktron does extremely close coordination with their clients. They offer point to joint solutions which meet the price expectations and requirements and keep costs to absolute optimum, whilst delivering the results. Acktron has the power of turning technology into intelligent solutions and combine these with client-oriented service. Their team is utilizing the accumulated knowledge of an international corporation in an innovative manner while ensuring high performance and low costs.

While partnering with market leader OEMs in their respective fields, they offer the brands, which are familiar to their clients and which are tried, tested and proven in the Indian working environment for several years. What is more, this special partnership guarantees that the projects, small and large, are in knowledgeable, secure and reliable hands. The client gets best of both worlds, brand assurance of the OEM and service response from Acktron.

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We believe in offering branded quality products, backed by our quality service

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Because of his belief in the team, Acktron would not have been where it is today. The company’s supporting pillars are seasoned professionals from the industry. Rahul Pandya heads Operations, Myman Barkataki heads Technical Support and Roopak Gupta has taken on the challenge of Innovative Technology Solutions.

The company is mainly specialized in following Services and Solutions: •Specialized Systems Face Recognition, Key Management Solutions, Command and Control, Smart Homes Integration, IT Networking •Access Control System Smart Card Technology, Biometrics Technology, RFID •Close Circuit TV System IP Camera System, Video Content Analysis, Deep Learning •Perimeter Protection System Fibre Optic Sensor Cable System, Buried Cable System

project. Though in several instances they succeed in getting the orders then, the project rarely sees a closure.

•Fire Protection System Fire Detection and Alarm System, Very Early Smoke Detection and Aspiration System (VESDA), Clean Agent Automatic Fire Extinguishing System •Building Management System HVAC Monitoring and Control, Power and Energy Management, Lighting Control, Integration •Service Support Extended Warranty, Preventive AMC, Comprehensive AMC and On-site deployment for 24 x 7 operations At Acktron, they have believed in offering branded quality products, backed by their quality service. Acktron take projects which they can handle professionally by their team. This is one reason, why their clients prefer them over others.

Whether it is government organization or corporates, the biggest challenge is that they all want the best solution at the lowest cost. Since security comes last on the chart, the leftover funds are only to be utilized and still expect the best to be delivered.

Acktron faithfully ponders that training is an investment; the majority of the short term players feel that as an expense and take a shorter route of experimenting on projects, at the client's expense. Once a bad example is set, it creates a problem for all on future projects, with the client getting over cautious and withholding payments for the extra-long duration.

Converting Challenges into Opportunities

With the technological advancement, the product models get obsolete in a very short span of time.

This is yet another challenge that they as a service provider face while supporting a project. The short-lived products are a cheap and attractive option for most of the newcomers in the industry. It is only at a later stage the end clients realize that those options come out to be more expensive, when the entire system needs a replacement.

Lack of knowledge amongst new entrants to the security industry: Due to improper understanding of the subject, this has resulted in increased number of incomplete projects and in turn increased mistrust with the clientele.

The security industry has seen a boom in the past decade.

Acktron have tried with their experience to narrow down on the OEMs who have the past record of supporting their products for a longer duration. Though they charge a premium, the better part is that the client installation is well supported and the site operations are undisturbed.

This has attracted a number of new players ranging from a startup to well established IT giants, to explore the security industry. With big companies under quoting several projects and few eventually closing down as well, the pricing equation has been disturbed. Startups, with lack of knowledge on security systems, at times, fail to understand the client's requirement and miss out items while quoting a

Diverse Kinds of Strategic Approaches to Stratify Clients Requirement

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We don’t want to struggle to be the largest or number one security company, but rather put in efforts to keep our limited clients, who have invested their trust in us, happy and satisfied. Abhay asserts.

Acktron is a team of committed professionals from the Security & Safety industry with a common aim of offering service to the satisfaction of end user

Flexible approach and timely deliveries are prime concern for Acktron and they are doing it magnificently. Presently, they are doing a project with their satisfied end client who wants Acktron to be there.

Almost all their clients are well-known brands in India and globally, and Acktron are fortunate to serve them. They believe in working as partners rather than in a clientvendor relation and hence, their flexible approach helps them easily tune with the systems and policies of their esteemed clientele. Whether small size or a large project, each client account gets personalized attention. While these may appear to be add-ons to the work for them, it is very well appreciated by their clients and provides them a high level of trust and contentment.

At Acktron, they never claim to be the perfect organization, but they do seriously act upon any escalation that comes from their clients and try to get the resolution at the earliest possible time.

Acktron have worked on several projects, so far, the most satisfactory experience was on a project of Bharti Realty, in Aerocity, New Delhi. Aerocity is a campus developed in the close vicinity of IGI Airport, New Delhi and has commercial buildings and star hotels. Due to its proximity to the airport, this campus is governed by strict security norms and each building requires a NOC from the law enforcement agencies before the building can be made operational. There are two independent bodies which do the due diligence, Bureau of Civil Aviation Security (BCAS) and Special Security Committee, comprising of mainly senior officers from Delhi Police and IB.

For Acktron, it was one of the most stringent trials that were being done, but their team was enjoying the experience and answering confidently to the queries raised by the inspection team. The visiting team went away after the inspection and the message was received after 48 hours that the approval has been granted by the visiting team.

Also, their client was extremely happy with the outcome.

Acktron has rewarded by the client with the award of two more projects of Worldmark-1 and Wordmark-3, in the same Aerocity campus

Future Developments Presently, Acktron is working on technological advancements of facial recognition system and AI (Artificial Intelligence), specific to security applications.

Already investments have been made by the company on the subject, in terms of dedicated manpower, training, infrastructure and client awareness.

They believe that this is an excellent tool for the law enforcement agencies to assist them in narrowing down from a list of millions of suspects on a live or recorded CCTV footage. Though there has been a significant achievement in face recognition technologies, there much more which is needed to achieve the higher level of accuracy in a more practical environment.

There are broad guidelines that need to be followed and security arrangements to be done to comply with them.

And there was no concession allowed from either of the two agencies. Either comply 100% or don’t operate the building. This was an experience, where security had its own budget and for the first time in India, a building needed NOC for security clearance.

They are trying to work mutually with the global leaders in face recognition engine and customizes as per the Indian conditions and requirement. Face recognition system has already found a place in almost all the smart city surveillance tenders, though, by the time it is actually implemented, much more improvements will be seen in the near future.

Worldmark-2 was the first building, for which Acktron was awarded the order for implementing the required security arrangements. They had signed an undertaking to assure the client that no matter what it takes, they will ensure a smooth handover of the project after getting them through the inspection process.

With an established base of the company in the security industry and keeping in sync with the management theories, Acktron is diversifying themselves. They have plans to introduce defense-grade security equipment, with the intent to serve the forces of the country. So, they are now working on numerous products which can be offered for the defense forces, which have extremely limited suppliers or service providers, considering the high level of qualification and specialization required. This will indeed take some time and hence the company’s preparation has already started.

Acktron had put in all their resources and got excellent support from their resources for out of the way expedited deliveries. Their operations team has worked day and night to complete the work in time.

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10 ELECTRONIC T

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SECURITY SOLUTION PROVIDERS

Company Name

Management

Brief

Actron Security System acktron.com

Abhay Ranjan Founder

Acktron provides a full spectrum of Technical Services for clients starting from concept design, provision of technical manpower and equipment to complete project execution with maintenance cover.

AVP Solutions avpsolutions.net

Ajitabh Puri Founder & CEO

AVP Solutions is a leading global provider of dynamic and comprehensive automation and electronic security solutions across varied sectors.

Raman Sharma MD

CAME is enacting a development based on new ways of understanding the world of automation, based on the laws of Human Automation, which outline a new quality of life designed for people because it is made up of people.

CAME INDIA AUTOMATION SOLUTIONS PVT LTD came.com

Howell Protection Systems Syed Ishtiyaq Ahmed (India), Pvt. Ltd General Manager howell.co.in

Howell is a Full-Service Systems Integrator of providing Security, Fire Life-Safety, IT and building automation solutions to operate, industrial and institutional clients throughout India.

Intellicon intellicon.com

Sameer Parekh MD

Intellicon, an integrated technology solutions company functioning in the Enterprise Communication and Information Technology domains, is today regarded as an ideal partner for organizations looking at Transformational IT solutions.

Securens Systems Pvt. Ltd securens.in

Sunil R. Udupa Managing Director

Securens Systems is a new age Internet of Things (IoT) company with a vision of being the largest provider of Electronic Surveillance services in India.

Senaxus Technologies senaxus.in

Vikas Owdhbal Rajesh Kumar Budia Co-founder & Director

Senaxus Technologies offers a complete e2e (end-to-end) solutions in Power Management and Security Solutions.

Smart-i Electronics Systems Pvt Ltd smartisystems.com

Ganpat Shinde Director & founder

Smart-i Electronics Systems Pvt. Ltd. is an ISO 9001:2008 Company engaged in development, manufacturing, marketing and distribution of end-to-end ‘Access Control, Time Attendance & Security’ solutions.

Tenon tenonworld.com

Manjit Rajain Executive Chairman

The Tenon group is a trusted source for a wide range of security and facilities management services. With a wealth of experience and support strengthening our name, we are world class providers of genuine solutions in this field. Our organisation creates secure and efficient work environments for our clientele, some of the largest and most respected blue-chip and home-grown companies in both private and public sectors worldwide.

Zebronics India Pvt Ltd zebronics.com

Sandeep Doshi Director

Zebronics is an brand for Multimedia Sound Systems, IT & Gaming Peripherals, Surveillance Product, and Mobile & Lifestyle Accessories across India.

Driving Indigenous Innovations in Electronics Security Systems

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mart-i Electronics Systems Pvt Ltd, a company based in Mumbai, has been engaged in the Development, Manufacturing and Marketing of Electronics Security Systems in the B2B Market in India for the past 12 years. With a special focus on physical access control and integrated security systems as two key product verticals for end-to-end specialised solutions, Smart-i caters to various sectors such as BFSI, Pharmaceuticals, Datacenters, Retail/Warehousing and further extends its focus towards Education, Corporates and Government.

Smart-i is a frontrunner among the leading brands in its domain that designs and manufactures its products in India right from its inception. Thus proudly championing, the “Make in India” initiative. To consolidate this leadership, Smart-i Group has taken a step ahead and setup its own E-surveillance Command and Control Room in Pune under the brand name ‘iAM - Integrated Active Monitoring Pvt Ltd’, which provides monitoring services to multiple sectors and Smart-i Channel partners who essentially provide it to their end customers as per their needs.

Leader Holding the Reins Ganpat Shinde, Director and Founder of Smart-i, has done B.E in Industrial Electronics from Mumbai University and is actively involved in the development of various industrial electronic products. From 1995 onwards—the year ZICOM Electronic Security Systems Ltd. was founded, Mr. Shinde became a part of ZICOM Team, one of the first Indian Electronic Security product development and manufacturing companies in India.

In 2000, Mr. Shinde formed an independent company to manufacture Access Control products for ZICOM, which

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subsequently evolved in 2006 as Smart-i Electronics Systems Pvt. Ltd. with in-house product development and manufacturing setup to serve the entire Security System Integration industry. In Smart-i, Shinde spearheads the strategic leadership with a focus on key accounts, product management, marketing, business development, team management as well as sales and business policy.

While Mr. Shinde actively takes charge of business activities within Smart-i, Pankaj Zanwar holds the responsibility as the Technical Director, consequently being the core brain after every product innovation in Smart-i. A thorough Versatilist & Technocrat, Pankaj Zanwar is also the Founder/CEO of iAM Pvt. Ltd., the service-oriented group company, of which Mr. Shinde is also the Director.

Transforms Trials into Triumphs Being for almost 20 years in the Electronic Security industry, the management of Smart-i is well versed with the tasks and mitigation plans to convert challenges into opportunities. Although the industry is heavily dependent on imports, since security is a solution driven industry and not product driven, Indian manufacturers have good opportunities to capture the market share. Smart-i has taken lead with this strategy by providing relevant solutions to high demand sectors such as BFSI, Pharmaceuticals, Datacentre and Retail. “There is still a very high market potential, which has remained untapped for innovative solutions due to lack of awareness among the end users”, opines Mr. Shinde.

A ‘Make in India’ Company Indigenously developed solutions and a ‘Make in India’ company since its inception, Smart-i has served the

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Company of the Month customers better than its competitors. The company holds a competitive edge over others, which is highly ‘import dependent’. Strong domain knowledge generated over the years gives Smart-i the power to develop advanced solutions at the right time that suits the Indian Security diaspora. Entry into Security Monitoring services is one of such initiatives that will give the group an early lead into growing services business in Security Market.

A Tale to Tell Smart-i has myriad of experiences to share with its peers.

However, the service it provided to Alkem stands as the most promising endeavour taken so far. Alkem in Pharmaceutical is using Smart-i solutions for their warehouses, factories and server rooms for many years.

With the addition of monitoring services, it is now having a more holistic experience, as Alkem’s critical facilities are now being monitored 24x7 for any security and safety threats. IndusInd Bank, ICICI, HDFC, Crisil and many others have consulted Smart-i as the OEM to select right solutions for their upcoming facilities. This implies their trust in Smart-i Brand. Vertiv (Formerly Emerson) trusted Smart-i and got developed a unique security solution for its new Datacenter Rack product.

Tailored for Indian Continent Indigenous innovation and ‘Make in India’ are the two major paths Smart-i Group has adopted from the beginning and is continuing to strengthen the same. Security needs of each continent are different. While following the global guidelines of standardization on product level, the solution needs are going to be customized for Indian continent that is where precisely Smart-i is going to make difference in the future.

Turn Customer Input into Innovation “We are proud of our methodology for capturing customer

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Customers teach you everything, we have to just listen to them carefully

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Smart-i has setup a state-of-the-art R&D centre at Electronic Estate in Pune. Smart-i is expanding its manufacturing capacity with an addition of 15,000 sq. feet of manufacturing setup at Bhumi World, Pimplas, Thane, which is an infrastructure project under ‘Make in India’ initiative—a smart Industrial Complex supported by Maharashtra Government. iAM (Integrated Active Monitoring Pvt. Ltd.) has setup a high-tech 24x7 monitoring services Command and Control Room at Electronic Estate in Pune. With the renewed infrastructure expansion and quality workforce, Smart-i will make deeper inroads in the electronic security market.

Ganpat Shinde Director & Founder

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Our strong domain knowledge gives us the power to develop advanced solutions at right time

government intervention for implementing stringent safety systems in public infrastructures. Also ‘Make in India’ drive with M-SIPs are incentivizing domestic electronics manufacturing industries.

Pankaj Zanwar Technical Director

input that focuses on outcomes, which has objectively contributed to our majority success”, says Mr. Shinde.

Mary Barra, the CEO of General Motors has said once, “My metric for success can be summed up in one phrase: earn customers for life.” Mr. Shinde adds, “What we have understood is that customers teach you everything, we have to just listen to them carefully, both what they intend to say and what they don’t. Focusing on innovations that will help customers address their concern areas and make them free to focus on their core Business is what Smart-i believes and strongly adheres to”.

Smart-i and iAM (Integrated Monitoring services) together are gearing up to provide both security products and services to Indian market. By achieving the synergies of iAM’s services & Smart-i’s rich product portfolio, the customers can expect the best business efficiency that will free them from the hassles and help increase profitability.

With the emergence of IoT & continuous software evolution in the hindsight, Smart-i has understood the trend that the enterprises will be keener on investing in solutions that can finely integrate and communicate with each other, thus providing an ease of operations and essential scalability. The unique need for industry-specific solutions has enabled Smart-i to identify, weave and develop solutions coherent to the specific business security needs of that particular industry.

Trend and Future Security is not just all about products but it is about services too. Providing precise event-based information is going to be the future of Electronic Security and that is the undercurrent trend in the Electronic Security Market. The industry is maturing from security & surveillance products sector to solutions industry with heavy stress on providing business intelligence. No one can ignore the emerging 18

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CP PLUS: Offering Effective and Efficient Security Solutions Aditya Khemka Founder

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variety of factors can prompt a security-site survey, including new construction, the start of a new operation within an institutional or commercial facility, or a response to threats.

Regardless of the primary instigating factor, the main purpose of a site survey is to ensure the organization’s existing security program adequately protects the organization’s assets.

In an interview with Insights Success, Mr. Aditya Khemka, founder of CP PLUS has given some insightful answers highlighting the influences made by his company to take Electronic security assets to an innovative level.

• Kindly elaborate about your products/services.

CP PLUS offers a gamut of products and solutions to meet the varied needs of its audience ranging from IP cameras, HD recorders, intrusion alarms, home automation, video walls, multi apartments video door phones, storage servers, encoders, time & attendance solutions, digital locks and accessories, which are able to successfully deliver integrated end-to-end security solutions (from the camera to the control room).

• About the (CEO/ Founder) & his responsibilities?

Mr. Aditya Khemka founded CP PLUS as a part of the Aditya Group in 2007. Having more than two decades of experience in diverse industries, Mr. Khemka specializes in conceptualizing best-suited solutions for any corporate or public entity. He is a trusted advisor and is a pioneer in introducing future technologies to the Indian market.

In his role, he has contributed significantly to its growth, both in terms of size and capabilities. With extensive experience in Channel relationship management, he introduced security & surveillance business unit in 2007.

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Interview with Insights Success

• What are the major challenges or opportunities CP PLUS is facing at the moment?

The security industry lacks government policies to ensure standardization and the infrastructural support and framework. There is also a significant lack of knowledge and awareness about security and surveillance which needs to be addressed. Cyber security further adds to the apprehension in adoption of such technologies thereby warranting measures to secure the data generated.

However, the security market in India has immense scope and opportunities.

With effective customer training, education, and feedback mechanism in place, security solutions are both accessible and affordable today.

• What are the key ingredients that make your CP PLUS a better option than others?

We are a customer oriented brand. Our approach has always been to address the customer’s needs and pain points, provide consistent support, and create a portfolio that is up to date with the latest technology. Be it our products, solutions, service, or support, we always strive to bringing value and influencing lives in a positive way.

• Kindly brief us about the most satisfactory experience with a client.

What kind of game-changing

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services have you provided them?

There are many such client stories and each of them is as important and valuable for us. At CP PLUS, we ensure that client needs are always kept on top of the priority list.

Requirements are carefully screened and comprehensive solutions provided, which seamlessly integrate with other allied systems such as alarm systems, fire protection systems, access control systems so as to deliver a complete security ecosystem.

• What is the most significant thing the CP PLUS is working on right now, and how are you making it happen?

CP PLUS has always been ahead of the competition with its constant efforts in developing innovative technologies in surveillance. Right now, were working on IoT and AI based products and solutions that take surveillance to the

“ Upar wala sab dekh raha hai

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In ten years, CP PLUS has achieved leadership in security & surveillance industry. He played an instrumental role in building video surveillance security market in India. Under his leadership, CP PLUS has been honored and acclaimed as ‘India’s No.1 Security brand’ with its 45 branches and 600+ sales and technical professionals and 6500+ channel partners across the country.

next level. These are the next generation surveillance solutions that will offer a host of intelligent capabilities such as face recognition with the ability to map age and behavior of people using deep learning and more.

• What are the values and factors that you attribute your success to?

Also, if possible suggest one quote which adorns your CP PLUS very well.

We are a customer oriented brand. We have always kept the needs of our customer at the center of all our strategies. Be it our products, solutions, service, or support, we always strive to bringing value and influencing lives in a positive way.

• What are the current trends in the Electronic Security?

Integrated solutions are the way forward. With the Internet of Things (IoT) coming into the picture, it’s all about integrating systems and solutions for seamless functioning and enhanced user experience. Also facilitating efficient and effective use of resources and enabling analysis and decision making is the increasing use of analytics. Robotics is yet another trend that is shaping the next generation digital solutions, where human involvement in a job is drastically being reduced. Lastly, cloud storage which is also revolutionizing storage and big data.

• What are the future advancements of the company and how the company is prepared for it?

There’s a lot happening at the AI and deep learning front; we believe AI and deep learning will play a great role in the future. Therefore, our new products and solutions will now be much more comprehensive with AI and IoT.

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SMART ELECTRONICS SECURITIES Reshaping ENTERPRISE

SECURITY E

very entity, irrespective secure system in order to Commercially, security has most prior aspects. Various technologies element in security for residential as well as are upgrading consistently as per security Accordingly, implementation of such technologies by years.

of big or small, does require a prevent the breaches. always been considered as the have proved itself as supportive for an enterprise use. These technologies concepts required by an enterprise. the enterprises has been increased since past few

Today’s scenario has accepted the concept of technological disruption, thus, it has become sort of mandatory for the enterprises to adapt and implement the updated technologies with their systems. While, there are certain new amenities which are more often compatible with security devices which are been utilized by various enterprises.

An outlook of advancements in SES Technological disruption did open up the gates for the enterprises such that, an enterprise can be introduced and adapt the new technological upgradations simultaneously. Such advancements for the betterment of security processes are presented below; 22

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Smart Talk Utilizing Cloud Networking to its Best Cloud technology is been widely used in a main-stream cybersecurity system, but, it has also been considered to be used in electronic security. Implementing such technology will help the enterprise to store acquired data from safety cameras and other security devices directly to cloud storages. These devices are linked to the server which establishes a connection with cloud storages controlled by central system; this helps an enterprise to reduce the cost required for on-site storages. Apart from this, cloud networking is also utilized as it provides a portable data transfer from one network to another. This chain of networking helps an enterprise to secure the data transmission easily and in a compact form. There are many electronic security service providers in the market, which provide promising services to an enterprise. Whereas some large enterprise prefers to form their own system which look out on the security, this self-establishing process can be expensive and might affect the revenue of an enterprise.

Thus, hiring a smart electronic service provider will always be a better option, as it reduces the burden from the shoulders of an enterprise.

Biometrics—from fictional to reality Some decades back, implementing biometrics in real-time was just an idea; but today, some of its applications are seen in various enterprises. It has proved itself to be the more secure way to use rather than to follow up the traditional way of remembering pins and passwords for various logged-in systems. Implementing biometrics in security will reduce the possibilities of hacking in to the system of an enterprise. Biometrics such as finger-prints, retina-scanner, voice-recognition and facial recognition are the most commonly used features in enterprises. Whereas, certain types of biometrics like heat-signature indicators, DNAverification and key-strokes are yet to be implemented in enterprises. Still, there are various smart electronic security service providers which allow enterprises to implement such technologies for the security processes. Apart from that, involving biometrics in security will give out more accuracy in systems in order to prevent breaching, if happens.

assets. To reduce such losses, enterprises are implementing the use of drones to investigate the situation of false alarm before taking an action on it. If an enterprise experiences some suspicious activities then, it can be investigated by sending a drone to check the reason behind the alarm set off. With such drone technology, an enterprise can determine whether the alarm set off was caused due to break-in attempt or due to some natural activity. If it's a break-in attempt then, it will get much easier for the security forces to get prepared for the known activity.

Drones can be used in various enterprises such as manufacturing industries, agro-oriented industries, oil corporations, software companies and also for military processes.

Conceptual Deep Learning Many science-fictional movies have raised the hopes for an AI system which has a capability to regulate all the processes in an enterprise, including security. Such days are not so far, many software companies are working on AI system which will be able to learn new programs directly from the cloud. Artificial intelligence is deep ocean of knowledge with numerous possibilities where, deep learning plays an essential role in its development.

Considering an enterprise which is totally embedded with an AI, has its own benefits; such as having one system will not only reduce the loss of assets but also ease-up the processes in an enterprise. Along with that, an AI system can itself indicate any security breaches and tries to resolve it by collecting informative commands from the cloud.

Thus, implementing AI in an enterprise-security will benefit in every possible way.

Soon, the future of enterprise-security will lie on such described advance amenities for the better good.

Nowadays, it has been much easier to implement such features just by hiring SES providers. Hopefully, in future, the software companies come up with new more advanced technologies to provide the perfect system to an enterprisesecurity.

Assigning drones for a new role Enterprises are mostly facing a common problem of false alarm, which has been causing loss of valuable time and ™

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AVP Solutions : Embracing Technology to Transform the Electronic Security Industry in India he Indian electronic security market is witnessing a plethora of developments in the recent years.

Earlier, the scope of security and surveillance sector was limited; however with evolving technology, it has metamorphosed into a solution industry. Industry giants are making strong efforts to generate awareness about the evolving technologies and quality standards. This solutioncentric approach has motivated the businesses all across and players continue to explore innovative ideas to reach new heights.

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multi-talented. As the pioneers of ‘Home Automation’ in India, he truly represents the next generation of dynamic leaders. His innovative mindset has assisted him to grow as an individual as well as in undertaking key business decisions which made a positive impact on the business.

Ajitabh’s business acumen in offering innovative solutions that are result oriented, cost effective and time-driven is unmatched in the industry. His diverse experience and expertise in the field of engineering, construction and integration has helped AVP Solutions to climb new heights.

One such influential name in the field of electronic security market is AVP Solutions. Incepted in 2003, AVP Solutions is an ISO 9001 2008 certified company based at New Delhi, India. The company has been providing dynamic and comprehensive automation and security solutions across varied sectors. They have a PAN – India presence, alongside serving global clients situated in countries like UK, Singapore, UAE, Hong Kong, Kenya, Nepal, and Sri Lanka. AVP Solutions is a leading solution providers for low voltage products such as CCTV, Fire Access, PA, WiFi, Wimax, Access Control, Vesda, and Fire Suppression system to name a few. Their USP is to combine multiple technologies of different verticals to create seamless and innovative solutions.

A Paradigm shift in the Electronic Security Industry AVP Solutions has changed the outlook of electronic security industry by embracing technologies and innovative ideas. In 2015, AVP was awarded the distributorship for ‘FLIR/DVTEL’ which is one of the top renowned global brands for security surveillance. Their surveillance products are a complete solution rather than just products.

Integrating the right product along with service is what making the clients happier. The access control equipment’s are designed to eliminate the risk of unauthorized access and potential loss of property. Solutions like voice recognition, eye recognition, and keyless entry with codes or fingerprint are centrally controlled with full data logging and 24x7 services. AVP Solutions is helping in powering residential and commercial establishments with sustainable resources using diverse renewable energy like wind, water, solar and thermal power. It’s the best answer to save energy and develop a clean ecosystem. Conserving energy and controlling a house, hotel, or even a business area using ‘Automation’ technology is simplifying the way to live.

Providing Wi-Fi access solutions like ‘Enterprise Wi-Fi’ and ‘Wi-Max’ is just another example of their technical

Expanding AVP Solutions to New Heights The guiding force who laid the foundation of this eminent company is Mr. Ajitabh Puri. He is the CEO and Founder of AVP Solutions. His experience across multiple industries, sectors and segments has helped him to evolve as a successful entrepreneur. Three attributes which makes him a true business leader – pragmatic, innovative, and 24

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Technology is part of our DNA and we understand the difference between selling a product and offering a solution Ajitabh Puri Founder and CEO

supremacy over their competitors.

AVP is a pioneer in introducing technologies like ‘LED fixture and Strip Dimming’, ‘Unified Monitoring for IP & Analogue CCTV’ with their own dedicated hardware and much more.

Their rich experience has assisted them to get associated with reputed clients across the globe. Top brands like Vodafone, Richemont, Hero Motocorp, WHsmith, INDUSLAND BANK and Larsen & Toubro and others along with the embassies of multiple countries have partnered with AVP Solutions. Majority of the clients have a PAN India presence and delivering innovative solutions was a challenge which AVP has managed diligently. These clients prefer to be associated with a mature and responsible solution provider instead of resellers. AVP is catering to clients from various sectors - high net individuals, hotels, malls, Government institutions, industrial manufacturing plants, and lot many more. Catering to the wide range of clients showcases the credibility and ™

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market presence of AVP Solutions.

Showcasing their Technical Competency – A Case Study ColdEX is India’s premier cold chain company, catering to supply chain requirements across the country.

Operating at low temperature and monitoring to prevent pilferage was a major concern for the company. AVP came up with an innovative platform by implementing surveillance solutions at extreme temperatures. Using a robust network, AVP installed an effective system which could track every activity. Additionally, AVP’s wholesome service promise also helped ColdEX in implementing this solution for their premises. This was a major boost for AVP solutions which fuelled their confidence to move ahead.

Since 2013, AVP cameras are performing at upto minus thirty degree temperatures without any issues or technical glitch. The continued partnership with ColdEX is quite relevant and valuable for AVP. Challenges and Current Trends in the Industry

AVP’s biggest challenge came from the occasional non-serious players who shift businesses and hamper the reputation of the industry. The ultimate sufferer is the client as they lose out their time and money. Clients are the biggest assets of AVP and hence they make sure they deliver a complete solution to them.

Future Prospective Continual improvement and embracing cutting-edge technology keeps AVP Solutions ahead in the market. AVP Solutions hold a positive outlook of the future. AVP is about to launch ‘Artificial Intelligence’ enabled security products. The AI powered security systems will also offer peace of mind as technology is trained to always be on the alert! AVP is also launching ‘Video Monitoring Service’ wherein AVP will ensure the safety of the assets and do the needful in case of any mishap. Their ultimate objective is to be the supreme leader in providing electronic security solutions and make their presence felt even into the unchartered territory.

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Omnichannel Agent and Customer Engagement Solutions Simplify and personalize the customer experience, empower agents and achieve business success with one workspace for all channel interactions, application integrations, and CX reporting.

Zicom

Pioneer of Electronic Security in India

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he Indian security industry, which primarily comprised of man-guarding, is now witnessing a shift towards cash management and electronic surveillance. Growing urbanization, coupled with retail boom and increased concerns regarding security of men, money and material has led to the rise of organisation under the umbrella of private security segment in India.

Zicom has been on the forefront of providing electronic security equipment to the whole of this nation with its presence in over 1023 cities. And, now with the footprints in five different countries and over including the distant Brazil as an emerging Indian MNC, it has pioneered a number of new concepts. “Security that never sleeps” In an interview with Insights Success, Pramoud Rao, Founder of Zicom gave some insightful answers highlighting the influences made by his company to take electronic security programs to a new level.

1. Being a renowned name in the industry and an extraordinary service provider in the Security sector, we would be delighted to hear about your innovative products and services.

Zicom has two businesses, the product-business and services-business. In the product businesses, we distribute product to our channel partners and the products are CCTV, Access Control, fire alarm, Bug alarm. We have another business in which we provide services under Zicom SAAs. Our services are mainly under Iot Space. The journey of securing lives began in 1994 for Zicom. With years of expertise and experience, Zicom etched a name for itself in the field of Electronic Security Surveillance in India. Over the last two decades, Zicom has expanded its reach to 5 28

countries, 1023 cities, and over a million happy customers, with an annual turnover of 926 crores.

2. In short, kindly tell us about yourself and how you managed to establish Zicom?

As the Managing Director for Zicom, I lead the innovation and strategic business to establish the name Zicom synonymous with electronic security. Using my entire 22 years of business experience, I oversee the growth of Zicom in all aspects. Be it finance, business development, admin or marketing, I’d like to be involved in the crucial business operations. I’d like to approach problems head on and solve them methodically, and there are times when I often think of out of the box solutions. My approach towards work involves inspiring people to push their limits and think in ways that are innovative and pioneering.

Around ‘95 when the liberalization and globalization wave was sweeping the country, we entered in the security based business as it was very promising. But we suddenly found ourselves confronting hard facts — the security device industry was virtually non-existent. We barely had the finances to keep afloat — spending on branding was a distant dream. We didn’t have deep pockets and decided to raise money via the IPO route. Also the credibility of a public limited company is much greater than a promoter led company.

3. What are the major challenges or opportunities that the company has faced in its years of establishment to be a pioneer?

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Interview with Insights Success started liking the model. Today, we have many banks that have replaced manpower security with electronic security.

And we have saved more than 90% of the security cost.

6. What is the most significant thing that you are working on right now and how will you make it happen We have a new service launched and it is called StreetSmart, a new vehicle passenger safety solution from Zicom. StreetSmart comes with Accident SOS Alert that sends an alert sent to emergency contacts in case of an accident. In the most isolated areas also, its Roadside Assistance, connects user to the ZICOM Command Centre which is available 24/7 and 365 days of the year, in case of a breakdown. This center which is one of the best of its kind is well-equipped to provide a user real-time assistance anytime, anywhere.

Pramoud Rao Founder

space-- being in the IoT space it has got a use, unfortunately for us, because we are in the business of B2B. We are also in the business of business to business to consumer. Therefore, the market offers a huge potential, to- we have opportunities across enterprise, across housing societies, across education institutes, and across homes.

4. What are the ingredients that make Zicom Electronic Security Systems a better option than others?

There are a total of three basic reasons. First, we are the oldest brand in the security business. We started our business in 1995, so it’s the oldest brand. Secondly, we have a presence today in more than one thousand one hundred cities. And lastly, we are having products and services bundled.

5. Kindly brief us about the most satisfactory experience with a client. What kind of game-changing services have you provided them?

As StreetSmart follows a preventive approach towards safety, its Rash Driving Alert senses the speed over a predetermined speed limit and sends a rash driving alert to the user to prevent any chance of an accident. Air Conditioner Alert, GPS tracking, Towing Alert all help the users.

Additional features such as Car Diagnostics, Performance and Trip Log and Fuel Efficiency Report are also the attractions of the StreetSmart.

“Aab GPS chodo, VPS Lagao” 7. What are the values and factors that attribute to your success in the Electronic Security?

Being in the business for last 25 years, Zicom is the most trusted brand and has a million customers. We have achieved the trust of customers for Zicom which is the biggest attribute towards the success of Zicom.

8. What are the future advancements of the company and how the company is prepared for it?

The future advancements of the company will be in the areas of IoT where we will enhance our services to create a compelling to the customers so that they get tangible ROI on their investments.

Zicom has provided virtual security guard and eliminated the need of security guards to monitor/watch the premises of atm banks. Instead of spending 30-40 thousand rupees on security guards we had provided them a better version of electronic security. And we are very happy to say, the bank ™

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Howell Protection Systems (I) Pvt Ltd: Touching New Horizons with Safety & Security Solutions

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n today’s interconnected and digital world the need for creating a secure environment is of paramount importance. The world is dominated by uncertainty, unpredictability and total ambiguity, during this time safety and security has become crucial issues which require strict attention to address. The need of the hour is to enable a safer society, smarter living and safeguard’s customer technology landscape through artificial intelligence and technology innovation.

which have a direct effect on the global revenue earning of the company. He not only leads his team to complete the projects on time but also motivates them to perform better with each project.

The need for competent security solutions providers has been on the rise in recent years. Howell Protection Systems (India) Pvt. Ltd. is one such solution provider delivering security and safety to their customer with innovative technology. Howell has been in the field of low voltage from past several years. It has successfully fulfilled the demand of this modern technological world for handling techno-commercial requirement more efficiently.

Innovation is crucial, but the flawless execution is something which brings success to a company. The security domain is crowded, and there are lots of organizations doing the same thing. Having a unique proposition is essential. And, that’s why Howell is working towards building their organization based on technical capabilities with flawless execution which creates their unique standpoint in the industry.

About Leader of the Company

To make the world a secure and safer place Howell is providing end-to-end low voltage solutions like Fire Detection, CCTV, Public Address System, IT Infrastructure, Entrance Protection, Access Control, Power Fencing, MS, Wi-Fi, EPBX and Lighting controls. Howell has a product basket ranging from mid to high segment of various international equipment manufacturers and multiple verticals like hospitality, education, manufacturing, commercial office space, and hospitals. Howell's innovative team also provide customized solutions as per customer project requirement.

Adventurous by nature and highly motivated to lead by example, Syed Ishtiyaq Ahmed, General Manager of Howell Protection Systems (India) Pvt. Ltd. has expertise in domains like security management, physical security, fire protection, sales management, CCTV and protection among many others. He has an engineering degree from the University of Kashmir and specializes in Wireless Technology, Digital Electronics, and Power Electronics.

Syed is an industry veteran and primarily responsible for complete operations and P&L of business. He is also accountable for Howell Protection Systems India’s sales

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He is steering the company and responsible to achieve growth and vision of the company in India.

Harboring Technology for a Safe and Secure World

Howell is a Full-Service Systems Integrator delivers cost-

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Syed Ishtiyaq Ahmed

We help business to safeguard their people & asset alongside increase the business performance

General Manager effective, personalized, reliable solutions that are tailored to meet your business needs specifically. It helps its customer to organize and better manage security operations with tools to look at business more strategically.

Garnering Trust by Overcoming Challenges The Company believes to be someone who places customers and their needs at the forefront while developing and managing their information security and availability solutions by spending valuable time with customers, mapping customer needs, and urgency.

Talking about the most challenging and satisfactory moment with a client Syed says, “We remember a client who was paranoid about completion timelines and to complete a project some equipment was to be imported which had its own lead time. It was last moment requirement not factored in the project. This was a time when whole industry was in transition due to GST. The client panicked since ™

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inauguration was already announced.

We offered him a customized solution, designed and made indigenously in India and compatible with the installed system. The system worked, and the project was completed to his amazement”. The company feels it as a real proud moment in completing the project with the help of their team.

conflict. The value-based perspective of business is aimed towards the wellbeing of all stakeholders; vendors, customers and above all employees.

The Company focuses on skill enhancement, engagement, and fulfillment.

“Howell is growing faster than average growth of the market, and to sustain this growth, we are facing challenges on the Human Resources front. The market is flush with opportunities of all kinds and that opportunities should be capitalized.

But the skills required for specific jobs seems to be missing when a candidate on the board.” Says Syed.

The Strategic Perspective of the company helped to bag a multimillion dollar deal from companies for low voltage systems for their manufacturing plants. There is a separate team dedicated to the project.

The team is multi-level, multi-location with decentralized decision making for smooth execution, backed up by office teams at HO.

The Perspective for Building Milestones

In addition to being a renowned electronics security service provider, the parent group is soon diversifying into multi-product, multi-industry distribution, and other allied services in this fiscal. The new business is separate and will complement Howell.

The company has a potential to carry out innovation in electronics security domain in ways more than one.

The Company has a very flat structure and a collaborative work culture. The information flow within the organization is dynamic, due to world class ERP system deployed, which removes interdependence among various departments thus reducing the

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Securens Systems: Pioneering e-surveillance with new-age IoT Technology

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very day, the Surveillance technology is growing in leaps and bounds from analogue to digital, HD resolution to wireless systems. Due to the evolving needs, flexible and smart systems are being designed to cater a site’s unique needs. With the help of this smart technology, the business sectors are improving by operating on the customer needs. The purpose of smart video surveillance is equipping the decision-makers by collecting real-time video data automatically.

Under his leadership, Securens became the first ever company to introduce ‘Active Deterrence’ in India. Within a short span of time, it came to be known as the fastest growing E-Surveillance company in India. Sunil spearheads Research & Development Department by constantly working on introducing innovative products which are beneficial in several ways to increase the efficiency and reduce cost.

Unique and Customized Products & Services

The one enterprise that is expecting to increase the exponential growth in electronic security is Securens Systems Pvt. Ltd, a new-age Internet of Things (IoT) company with a vision of being the largest provider of e-surveillance services in India. Securens offers unique and distinctive monitored intrusion alarm solutions to meet the needs of high value asset protection of its clients. Securens solutions are centered on proactive ways of preventing the crimes.

The journey of Securens from idea to execution has been full of innovations. For the past 6 years, Securens has designed the products by understanding the security/ surveillance problems that the customers are facing and had developed solutions according to the customers’ need which solve their pain area. The company provides surveillance systems to their customers with complete analytics solutions. Securens’ unique product catalogue is designed to increase the productivity as well as reduced cost.

A Quick Decision Maker and Focused Personality The customized products for various sectors are Sunil R. Udupa, the Managing Director of Securens possesses the quality of go-getter and an efficient decision maker with a clear focus on vision, values and people. He graduated as an electrical engineer from College of Engineering, Pune with distinction and continued to earn his Master’s Degree in Information Engineering from the reputed City University, London. In a span of 30 years of rich work experience, Sunil has built many successful companies from ground and has also introduced many technologies for the first time in India.

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ACTIDETER- Preventing crime before it happens ACTICARE- Automatic health check-up of surveillance systems ACTIHYGIENE - Ensuring adherence to brand SOPs through monitoring ACTIPERIMETER- Save up to 60% of the cost of man- guarding ACTIAUDIT- Detects and corrects non-compliance that can improve efficiency substantially

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We are heading with a mission to Detect and Deter every Attempted Crime Sunil R. Udupa Managing Director

Securens Unique Active Monitoring Services reduces crime and property damage by integrating the latest alarm technology with the onsite surveillance systems thus enabling the use of powerful video verification and 2-way voice to actively deter an incident.

Securens is the e-surveillance solutions provider to the leading PSU, Private & Multinational Banks, Retail, Warehouses and Quick Service Restaurant in India. With a state-of-the art monitoring center at Navi Mumbai, Securens maintains vigilance of 22,000+ sites across the country and has deterred more than 4800 incidents.

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g) Excellence in Communications at Association of Business Communicators of India (ABCI) Awards 2016 & 2017 Overcoming the Challenges by Consolidating Bigger Bandwidth

Awards and Achievements

During the inception of the company, Securens faced challenges with connectivity which was poor and unreliable. But, Securens took an immediate action to overcome this by using its own kind of a ‘Bandwidth Consolidation Router’ that consolidates bandwidth across various network providers to give a bigger bandwidth.

Securens have secured several awards and among them includes a) ‘Best HR Company to work for’ at The Golden Globe Tiger Awards 2018 b) Best Use of Technology in Hiring at Talquest 2018. c) The Best E-Surveillance Provider of the Year’ at the BFSI Leadership Awards 2018 d) ‘Control Room of the Year’, Secona Shield Awards at Secutech 2017 e) ‘Best Use of technology for Recruitment’ at HR Tech Conference awards f ) ‘Innovation in Recruitment’ at Talquest 2016

Securens is not only a typical camera deploying company. The services and products are outcome of long R&D and experience which does not have any competitor to compete with the quality of services.

At Securens the USP has been customizing the products with latest technology and R&D and innovations go hand in hand. A Retail space might require a different solution than the ATM. Securens team makes a strategic

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plan before presenting it to the customer after understanding their business requirement and the pain areas. The company wishes to position themselves as a facilitator to the businesses partnering for success and customizing the products.

Unveiling the Unprecedented Future of Analytics

Securens Systems has developed a Hybrid Intrusion Alarm Panel that will be put to use as the best of sensor technology coupled with the very best of Edge Video Analytics. Since the product is based on the latest technology of Fog computing which will help the company to deliver unprecedented deterrence along with business analytics. Further, Securens is also planning to unveil a unique technology that will help consolidate bandwidth from different SIMs to enable high bandwidth surveillance at remote areas that typically have poor signal strength. This can boost the ‘Digital India’ campaign where most of the rural India’s network can process at great speed with low cost.

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PIVOTAL CONSIDERATIONS FOR T H E

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Editor’s Pick

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here has been an immense evolution in the technologies booming the global electronic security market. These technologies include the Biometric Fingerprint Reader, Identify Management Services, and Vehicle Security Devices. Recent research and analysis state that the global electronic security market is growing at a CAGR of 8.98%. This growth of the market is being influenced and driven by the existing and upcoming ES solution providers. These providers had to face various challenges and underline a diversifying horizon of deliberations to withstand the competitive arena of global ES system. They are focusing on the key trends which will help them to revolutionize the electronic security.

Conceptual Design is the Key to Success The electronic security is the basic need of the hour.

Therefore, the ES providers need to design the electronic security operations by understanding the current and relevant security systems, policies and their respective responses. They also need to center the future expectations and requirements of the end-user. The existing conditions survey towards currently deployed systems can prove vital for determining the components and hardware that can be reused for planning and designing a new system. The planning of a successful conceptual design can be achieved by identification of appropriate systems and technologies, including access control, CCTV, intrusion detection, monitoring stations, programming stations, and visitor management systems. This will lead to the development of advanced systems that can address the needs of multiple sectors.

Cost is the Bottom Line Once the design is being established, there is a severe need to determine the cost of the electronic security system and compare it to the entity under protection. These costs depend upon the execution of different operations, including equipping and installing systems, to train and to operate, quality, the potential complexities of a failure, and so on. The ES providing organizations need to execute a cost-effective security system that can beat the undesired intrusions and degrade the work efficiency of their personnel. These companies promise to deliver a strong security posture that is able to reduce the cost by as much as $14 per record. In addition, the Electronic Security Officer (ESO) focuses on the security program's cost and effectiveness without adding additional staff members, which drives up the cost.

The Pace of Installation and Maintenance There are gigantic and multiple layers of complexities while installing and maintaining the ES system. The security holes can temporarily upsurge during installation and maintenance of the system, so the speed is of greater significance. However, the basic adoptions of how fast a ™

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system could be installed may escalate the maintenance costs in the long run. One of the principle responsibility of the ES organizations is to provide its clients with 100 percent visibility of a site perimeter, 24 hours a day, with operations involving the Portable Cameras or Hard-wired Cameras, which are much faster to setup. Besides, burying the cable under the concrete will decrease or require no maintenance aiding the security vulnerabilities.

Disturbance in the Processes For all the technical operations of a facility, the electronic system must be flexible and comprehensive. In addition, during systematic operation of a facility, definite security activities may change the routine flow of the clients and materials. Therefore, the security plan must outline the elements that take into deliberation the client and routine procedures at the facility, which may be disturbed due to the security process. The ES organizations conceal the procedures and contents of an area, so the ESO will execute distinct security plans that eventually disrupt the usual operations of that area. This can be reduced by managing the installation and operation of the temporary security plan and its disturbances. Also, organizing the personnel logistics can prove vital in preventing the disturbance to the electronic security processes.

Controlling the Functions for Better Security The preferred evident level of security has some interesting psychological complications when it comes to deterring intruders. For a successful electronic security system, the ES providing organizations focus on making an ideal connection between the open and concealed systems. The ESO, as well as the personnel must focus on controlling the simple operations like multiple viewing of the monitors, closing door remotely and response of an alarm. The personnel need to be dedicated even to the analogous functions as they have dissimilar purposes and control the logic behind them. Besides, careful considerations must be obtained regarding the difficulties and sophistication of the control functions maintaining the consistency and mean time between failures. The integration of technology in controlling the functions related to ES system has reported seventeen percent fewer security incidents in 2018.

Budding Future of Electronic Security System Market research analysts predict that the global electronic security market will develop gradually during the predicted period and will post a CAGR of more than fourteen percent in the near future. This research reports will lead to various market opportunities with key trends that would influence the ES sector during the forecast period. This will present insights into the changing competitive landscape making the cities smarter with efficient transportation facilities, traffic management systems, smart grids, better healthcare facilities, and also adopt advanced technologies in the construction process.

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SENAXUS TECHNOLOGIES: Delivering the Most Versatile Power Management and Security Solutions

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oday’s emerging electronic security market is shifting to the advanced IP-based solutions from the conventional analog-based technology. The giant corporates, various welfare associations, and the small businesses are highly influenced by this new trend of IPbased solutions. A growing demand for the security and power management has given rise to the development of efficient electrical security solution providers in the country.

Senaxus Technologies is an eminent security solution provider company in the electrical field, is one of the few companies in India which designs and executes ‘Customized Product Solutions’ for its clients. Senaxus was established with a strong aim to alter the traditional work culture of the companies in the electrical sector. It primarily focuses on custom designing and execution of Power Management & Security Solutions according to the individual client’s requirements. The company is also wellknown in providing tailored solutions for Access Control Systems, Time Attendance Systems, Video Door Phones, and Fire Alarm Systems.

20 years in the corporate world and has headed all India key positions in various MNC’s for splashing ten years and handled power management products and solutions. He is the key person of the company who is actively engaged in marketing, business development, customer support portfolios and the strategic tie-up divisions.

Rajesh Kumar Budia, is also the Co-founder and Director of Senaxus, who is an E&TC engineer graduate and holds an MBA with ICWA degree. He has a vast experience of over two decades in his industrial electrical supply business with a clientele comprising of leading hotels, hospitals and big corporate houses. He heads the supply chain sourcing and project execution area of the company.

Offering Exclusive Services The power management division of Senaxus handles the innovative product solutions such as ONLINE UPS systems from 1 KVA to 5000 KVA Capacities, Grid Connected Solar Power Plants, and the LED Lighting Solutions.

The Energetic-duos of Senaxus Vikas Owdhbal, Co-founder & Director of Senaxus, is one of the magnificent pillars of the company who is an E&TC engineer graduate and possesses a Master Degree in Business Administration. He has a rich experience of over

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The security domain is dedicatedly working on the designing and execution of IP & HD CCTV solutions for small to large scale clients. Senaxus is a one-stop solution for the Supply, Installation, Testing, and Commissioning (SITC) processes. It is currently designing a large

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Rajesh Kumar Budia & Vikas Owdhbal Co-founder & Director

'Customized IP-based CCTV Solutions’ for the renowned companies in Education, Medical, Hospitality, Manufacturing, and Pharma sectors.

A Skilled Sailor in the Arena of Electronic Security Every organization has to face various ups and downs during its growing phase. Likewise, the various challenges in the security and power domain have made Senaxus an expert organization in this era. While speaking about the tough patch the company has been confronted, Vikas and Rajesh states, “The major challenges and roadblocks during our initial days were team building, finding the right OEM’s and customers. Being a new player in the security domain, people were little skeptical about working with us. But with the passage of time we gained confidence and today we are associated with the giants in various sectors like education, manufacturing, and more.”

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We deliver the nest electrical security solutions to our clients for which they have trusted us

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Senaxus has recently developed a Hospital Project in which they have designed and delivered a complete IPbased network. It created a huge network of 96 IP-based CCTV’s with a strong platform of network switches and grabbed the giant project against all odds, embossing its optimistic effect on the electrical industry.

Teamwork Makes the Dream Work

The designing, planning and execution teams of Senaxus comprises of dynamic and young Engineers and Management graduates. The uniqueness and openness of the company can be witnessed when both the Directors mentioned, “We have no bosses, only colleagues. We all respect each other’s point of view and suggestions. We work cohesively as a family with only one aim ‘CustomerSatisfaction’. Our team works closely with the client team and their consultants. We chalk-out complete solution architecture with them and complete the execution according to our plan.”

The company provides 24*7 services to its clients and their service desk is always available to help its customers for all kind of onsite and offsite support.

Visioning an Indomitable Future With a goal of graduating itself from the corporate to the government sector, Senaxus is busy making its platform stronger by expanding its workforce along with experienced people. It has been working in the corporate sector since a long time and its next mission is to explore the government sector and leave a mark of excellence in the field of electrical security.

With each passing year, Senaxus is growing by giant strides with its splendid performance. Initially, the revenue of the company got a start of five million approx. and now the company aspires to earn striking revenue of around 1000 million by 2022.

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10 ELECTRONIC T

H E

MOST

ADMIRED

SECURITY SOLUTION PROVIDERS

Zebronics:

A Leader in Advanced Internet Protocol Surveillance Solutions

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n these present days, technology is revolutionizing the field of electronic security developments. The global electronic security system market is raising the incidents of security concerns, improvement in network infrastructure & broadband services and there is rising demand for technologically advanced security products by the end-users. The increasing investments towards the development of the smart cities in India are also providing a high demand for the advanced electronic security services as it provides faster, real-time data for improved safety and security solutions to the consumers.

In 1997, Zebronics India Pvt Ltd was established with the mission of providing IT & Gaming Peripherals, Sound systems, Mobile & Lifestyle Accessories & Surveillance Solutions brand which are great on design, performance yet so easy on pocket, that every household in the country can afford. Today, Zebronics employs over 1,100 people across 31 Offices and 128+ Zeb Cares in India. The offices are backed by strong network of dealers, resellers and integrators adding to retail presence of over 50,000+ locations across the country. The Zeb Care centers provide support to the consumers and the channel network.

Array of Products and Services for the Betterment of the Customers Zebronics is well-known as the brand of the mass products for its value for money factor that comes along with welldesigned product without any compromise on the quality.

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Apart from being a mass brand, the company has slowly moved into catering to a niche segment with an extensive range as well.

Currently, Zebronics is working with the IP & Wireless based surveillance. It is also creating awareness about the advantages of IP based surveillance system which gives less hassle with its easy configuration and also generates the easy troubleshooting techniques when compared to the HD systems. Zebronics wireless camera system is the most demanded solution that many clients are requesting for, especially in terms of easier installation as it is a wireless system.

Over the years, Zebronics has been honoured with numerous Industry Awards from the media and the critics, capping 72 awards including the Best Tech Emerging LED TV, Music Accessories and Surveillance product brand by The Economic Times at Best Tech Brand 2015.

The Steadfast Leader of Zebronics An extra ordinary strategy oriented leader, Sandeep Doshi is the Director at Zebronics. He has been recognised as the guiding star towards the business approaches. With more than eighteen years of experience in this industry, Sandeep believes the strength of the company is their team.

At the beginning of his journey, he graduated from the commerce field in the year 1992. Later on in 1999, Sandeep completed his Master of Business Administration

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Sandeep Doshi Director

from India International Institute of Management at Jaipur. Further in the year 2000, due to his motivation on business, he went on to gain one more certificate as a Chartered Accountant.

The Initial Struggle while Impelling the Conservative Industry A few years ago, the company faced challenges which it turned into opportunity with people’s perspective tilting towards looking at surveillance as a necessity than a luxury. They intend to change this into more in order to bring the world class products at never seen before price and generating the surveillance systems which can be really affordable for every Indian home.

Zebronics is even planning to remove the current notion of many that, surveillance cannot be afforded to all home and offices; which the company is making assurance that surely it is very much possible. ™

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We are committed and staying ‘Always Ahead’ to deliver the innovative solutions to our customer’s needs.

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Zebronics strongly adheres to Excellence; Quality & Reliability (EQR) mantra with strict procedures and standards has helped them to emerge as the most trusted brand in IT Peripherals, Multimedia Speakers, Mobile Accessories and Surveillance.

They truly believe that there is no substitute for hard work and when it comes to work efficiency it always felt free to open new ideas for the customers, taking calculated risks. The ‘Always Ahead’ ideology kept the company a step ahead of the game and also helped them to become the leading brand with diversified products for the Indian market.

Marching Ahead towards a Bright Future

India’s electronic security market is expected to be favorable on account of rapidly growing urban population, improved residential, commercial and industrial construction and the rising GDP of India. The rising awareness about benefits of the electronic

security equipment amongst the Tier-I, Tier-II, and Tier-III cities of the country will encourage the players in the electronic security market to expand their centers across the potential markets in India.

Presently, Zebronics is working with technologies like face recognition cameras & intelligent smart city traffic system as the future of surveillance products lies in its technology. They are also working on high-resolution face-recognition systems consisting of three subsystems and each of these will play an important part in delivering a solution that features a low FAR/NAR (False/Nuisance Alarm Rate). This can be used to map the users face and the geographical pattern of the face which will make the verification process simple for the users who need to only pause in front of the reader on their way in.

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