The 10 Most Ambitious Women in Business to Follow, 2022
Heather Ripley Helping Businesses Stay Ahead of the Curve
W
hat was it that made your competitor position itself as an industry leader? It was likely a PR agency that helped it gain a competitive edge.
Well, your business can make it too. What it needs is an agency that can create results-driven branding for your business and help you compete successfully. This is exactly what Ripley PR brings to the table. Spearheading the operations of the company is Heather Ripley, an accomplished PR executive and its founder and CEO. Heather combines business management, solid analytical skills, and creative B2B public relations strategies to deliver measurable results for your brand.
Inspired by her passion for serving clients, we at Insights Success got into conversation with Heather to learn more about her journey and how her rare combination of creativity and analytical thinking is helping businesses thrive. Below are the highlights of the interview: Brief our audience about your journey as a business leader until your current position at Ripley PR. What challenges have you had to overcome to reach where you are today? In 1996, I worked for a department store’s buying office and fell in love with ad copywriting. My career over the years evolved into public relations and marketing. In 2009, I was managing PR and marketing for a large franchisor, Clockwork Home Services. While there, I secured a spot for our three franchise brands, One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky, on The Celebrity Apprentice with Donald Trump. That appearance helped our CEO position the company for acquisition, and he sold the brands for more than $180 million. I then entered the agency world and worked in senior management for two different agencies before moving back to my hometown of Maryville, Tennessee and starting Ripley PR in 2013. Within 45 days of starting Ripley PR, I had secured my first three retainer clients. Within six months, I had hired my first full-time employee. Now, Ripley PR is a global public relations agency that has been recognized by Entrepreneur Magazine as a Top
April 2022 | 36 | insightssuccess.com
