2019 | Vol 10 | Issue 08
FEATURING
JEFF WU
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CEO PG-24
Entrepreneur Speak
PG-28
Mentor’s Standpoint
Entrepreneurship Going Beyond the Comfort of Safety to Make Larger Impact
Fintech The Next Big Thing
Symbio HELPING BUSINESSES ACHIEVE
MAXIMUM BUSINESS BENEFITS AND VALUE PG-08 THE 10 MOST INNOVATIVE COMPANIES OF THE YEAR 2019
Editor’s Desk When Innovation is the key!
T
he Culture of Innovation is very important and a key to success in today’s competitive business environment. Innovation is something that delivers value and is an intrinsic aspect of the companies. The encouragement to innovate and think differently comes from managers leaving decisions & resolutions to team members, providing them complete freedom, and bestowing complete trust in them to find the best possible solution.
Innovation and Discovery is a continuous process. Innovation has its benefits as defined by the corporate and social culture since the era of the digital revolution. However, the biggest risk any company takes in the innovation process is whether or not the new idea or product will work in the market. Moreover, innovative companies have the advantage of an experienced team that ensures that the process goes smoothly. In this Editorial, we’ll explain how Innovation influences the business processes successfully. Solves complex issues: Interruptions in the business is something that arises in the long run of the company. This is because issues arise every now and then and companies keep postponing the implementation of an innovation. So, to see some progress in the working, innovation simplifies, solves complex, big, and unachievable problems of the organizations in a short span of time. Increases efficiency and effectiveness: Innovation is the core culture of all the leading companies. It increases the outcomes of the companies and the companies with innovation are more likely to be adopted in the real-world. The innovation process gives an opportunity for companies to work on weak areas. As a result, companies yield positive outcomes.
Creative Thinking: In an innovative culture, employees bring ideas, takes initiative to communicate goals and objectives to the management. More specifically, the flow between the management and employees are dealt with more open-door policies. It is, however, important for larger corporations to have a well-established and proven systems. Forefront Leader: Once the leader works creatively and is innovative, it sets an example for the rest of the team and it becomes easy to motivate the rest to do the same. The leader will need to task people to be innovative and ensure that they follow through and have the freedom and power to implement the ideas. This encourages the teammates in their working as they can see the results of their efforts.
Globalization of Innovate Solutions will Empower the Potential of the Companies
Teamwork: Innovation ensures that the leadership and the rest of the staff work together in order to move the company forward with concerted efforts towards innovation. The employee’s strengths and weaknesses are set against those of their team members to bring about efficiency and maximum production. Though there are risks involved with the innovation process, the benefits are more. The innovation process is dynamic and versatile which will positively influence all the different parts of the industry. This is exactly where Insights Success helps identifying companies that use digital platforms, with its project The 10 Most Innovative Companies of the Year 2019. Featuring our Cover Story is Symbio- incorporated with an impeccable track record of designing, developing and delivering end-to-end digital services to organizations across the globe, with its headquarters in San Jose, California, and workforce in North America, Europe, and Asia. The company builds innovative software products by taking a customer-centric approach that embeds innovation and holistic systems thinking to deliver exceptional products and service experience. As a trusted partner and with a wide range of service offerings, Symbio is committed to helping its customers succeed in today’s turbulent digital world. Also, make sure to scroll through the articles written by our in-house editorial team and CXO standpoints of some of the leading industry experts to have a brief taste of the sector.
Sourabh More
CONtents 28 Mentor’s Standpoint Fintech The Next Big Thing
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08 Cover Story
Tech Outlook
The Ballad of a Business Leader
Symbio Helping Businesses Achieve Maximum Business Benefits and Value
18
22
30
18
22
30
Callsign
SafeLogic
Ulatus
Recognizing Users by Combining Deep Learning Insights
An Innovative Market Leader in Encryption
24
Articles
Entrepreneur Speak Entrepreneurship Going Beyond the Comfort of Safety to Make Larger Impact
A Global Platform for Language Solutions
34 Industry Insider
Impacts of ArtiďŹ cial Intelligence has Started Resonating in CRM Industry
Editor-in-Chief Pooja M. Bansal Managing Editor Anish Miller
Executive Editor
Assistant Editors
Kaustav Roy
Jenny Fernandes Rohit Chaturvedi
Visualizer
Art & Design Director
Associate Designer
David King
Amol Kamble
Sanket Zirpe
Senior Sales Manager Co-designer
Co-designer Savita Pandav
Business Development Manager
Kshitij S
Peter Collins
Marketing Manager
Sales Executives
John Matthew
David, Kevin, Mark, Sagar
Technical Head
Business Development Executives
Jacob Smile
Steve, Joe, Alan, Sanket
Technical Specialist Aditya
Digital Marketing Manager Marry D'Souza
SME-SMO Executive Prashant Chevale
Research Analyst Frank Adams
Database Management Stella Andrew
Circulation Manager Robert Brown
Technology Consultant David Stokes
sales@insightssuccess.com October , 2019
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SYMBIO Helping Businesses Achieve Maximum Business Benefits and Value
“ From leadership perspective, not
only do we strive to empower our employees and inspire them to become the best version of themselves at work, we also aspire to show our customers what can be potentially achieved with the help from Symbio's innovative products and solutions.
“
Jeff Wu CEO
“ SYMBIO's mission is to empower and advance your potential.
“
Cover Story
T
his dynamic business world has led to rapid changes in trends and customer choices and experiences. Organizations are generously striving for excellence to stay in today’s growing competition. Taking this into consideration, a global information technology company, Symbio was incorporated with an impeccable track record of designing, developing and delivering end-to-end digital services to organizations across the globe, with its headquarters in San Jose, California, and workforce in North America, Europe and Asia. The company builds innovative software products by taking a customercentric approach that embeds innovation and holistic systems thinking to deliver exceptional products and service experience. Its goal is to help organizations achieve maximum business benefits and value by providing them best-in-class consulting and services that go beyond taking a problem-focused approach. As a trusted partner and with a wide range of service offerings, Symbio is committed to help its customers succeed in today’s turbulent digital world. It firmly believes in "You First", which is one of its core values. The company finds its success in its customer’s success. In an interview with Insights Success, Jeff Wu, the CEO of Symbio, shares his key insights on how the company is offering deep industry and digital expertise, flexibility, and scalability on the terms of its customers and building their business value in a digital world. Below are the highlights of the interview: What are the innovative product/solutions offered by Symbio? Our productization initiative is partly an outcome of our innovation process, complemented by both rigorous technology shortlisting for right choices, emerging/disruptive or mainstream and injecting robust process harness for product rollouts. Through this ’growth hacking’, products have been launched successfully to the market. As an example, our Performance Pro 360 coaching platform for BPO operations has been licensed to 10,000+ users over the past 12 months.
We just launched Symbio Smart Auto 2.0, aka Elysian, a product in the automotive market as part of our overall Symbio Smart Suite offerings. It is a feature-rich, integrated infotainment solution for the automobile industry and has been successfully adopted by some of leading car manufactures, and recognized by CRN as Top 30 Hot Products at CES 2018. Symbio Smart Storage is another AI-enabled cloud solution combined with Konecranes Agilon® to enable real-time stock and warehouse operations. In addition to that, we do have a few other products at various stages of development to be launched in the near future, such as Smart Safety which monitors and improves individual’s occupational safety in hazardous working environments; Symbio Smart Traffic which is a smart video census solution which enables transportation planning and route optimization based on people’s actual behaviour. How does Symbio instigate innovation in its work culture? Smart and Boldness are two keywords of our core values, encouraging people to dream big and act smart; willing to take risks to be different, and never settle for ordinary. This makes our culture to not just focus on scoped service delivery but to understand the business challenges that our customers face and accordingly suggest technological and operational insight. For us the culture of innovation is very important and a key to success in today’s competitive business environment. We have made innovation a part of our day-to-day work life. Our employees feel challenged, engaged and valued when they are encouraged to innovate. This has positively impacted our employee performance and the services we provide to our customers. We have developed key objectives transforming our company to meet the challenges of the future and have established processes for learning conversations, idea management and to gain significant improvement in creating and capturing ideas. We very firmly believe that it’s our people who delivers value to our customers and innovation is something that’s an intrinsic aspect of it. We strive to be a trusted partner with our customers vs. being ’just a vendor’, and as a result is not uncommon to
get statements like this from our partners, in this case from CEO of Tamul Multimedia, “Symbio has been a great innovative co-creation partner for us. Together with Symbio, we made it possible to provide IVI solution at a reasonable cost to the conventional mid – low end car audio segment.” What are the challenges faced while providing innovative product/solutions and how is Symbio serving to tackle them? Turning an idea into a marketable end-product could be challenging if the business need and product’s acceptance value is not assessed upfront. For us Innovation and discovery is a continuous process. We follow a robust product development methodology that validates the product’s viability based on end customer needs. While working with our customers, we strive to understand what the end-user experiences and needs would be, which helps us focus on the essentials and start the build process. As a challenge, we understand that customer needs may change by the time our products/solutions are ready for the market launch. That’s where our Design Sprint, a unique innovation-driven process drawn from creative strategies, comes into play. Our agile delivery processes and practices also help us to tackle market driven customer change needs. Strategizing and answering fundamental questions upfront during the process allows us to move to more tactical aspects of getting our product out to the market. Leading the customer to our products, and motivating them to buy the product was/is another challenge. We therefore do a canary release of the product to a smaller consumer group with an objective to get key initial feedback that helps us to refine the product and the marketing needs. Continuous refinements to the product post the launch was another challenge. Our teams had to remain vigilant and in continuous touch with our customers to understand end-user feedback, needs and expectations. We remain focused and believe that continuous improvements post launch is as important as early development of the product. What is the dynamic factor that makes Symbio different from its competitors? As part of VXI Global Solutions, a global leader in customer care centers and engagement platforms, Symbio is able to offer a unique perspective on customer experiences, solutions that effectively integrate customer insights with cloud and edge computing technologies. We are a flat organization. We meet continuously within and across all levels of our organization. Everyone is encouraged to provide feedback, good, and bad. Moreover, we recognize both bottom-up and top-down on creative ideas and synergy. We have empowered our team to address dynamic customer needs, and believe in continuous, informal communications and feedback. It is not uncommon for an idea, comment or observation from an engineer reaching any C-level executive in less than 24 hours, and sometimes in real-time. As global CEO with teams spreading in three continents, I have to reply emails on a 24 by 7 basis. I also schedule and update all my Teams online meetings by myself,
Cover Story
drastically reducing time to respond to any urgent matters. There are no organizational impediments when it comes to getting the message across. The other differentiating aspect is our engagement model with our customers. It is not limited to the scoped delivery. Our technical team working on different customer projects, brings in a systems thinking culture. They take holistic approach to the system’s development, incorporating all aspects of a system and its environment. In addition to the technical aspects, our team also focuses and learns their business processes, helps identify value streams and prioritizes them for development to generate maximum value-based delivery outcomes. Our agile teams practice lean and help customers reduce waste and optimize work cycles to generate benefits. We are proud to say our customers trust us as their business partner and we believe nothing less than Excellence in service delivery. What according to you could be the potential future of Symbio and how does envision sustaining its competency? From technology perspective, I believe it’s going to be about partnerships, integration capability and responding to rapid change. Historically we have provided abundant traditional IT outsourcing services; we also have been helping our customers by successfully implementing new technologies such as AI, Big Data, Cloud Computing and other advanced solutions. In order to continue on that path, we want to focus on having certain partnerships in place to increase our ability to provide very deep integration services on highly scalable, global, distributed cloud/edge services. Additionally, automotive
Cover Story
sector is moving towards service-centric infrastructure, and we must anticipate and prepare for that to keep our products competitive. Responding to change means for us to constantly evaluate software frameworks, testing frameworks, open-source -solutions and seeing how they fit and how they should be best used. That means attracting and training new talent, and requires us to focus on our human capital management with clear goals over next few years. We continue to see ourselves going forward as ’transformation’ specialists for our customers, helping them in all the aspects – culture, lean thinking, business-IT collaborative work environment, technology and generating business value. Testimonials from the Clientele “China and India are both markets that offer great access to talent. We ended up selecting Symbio as they had the exact mix of skill sets and industry expertise that were needed for the project and the team also was a good cultural fit. Cost was also a factor in our decision-making process. We found that China had comparable expertise, but with a better pricing model”. -Marie Lee, CIO, Interval International (now Marriott Vacations Worldwide) “Working with Symbio has enabled us to gain another decisive competitive edge when providing services and solutions to our customers, small to large. Performance Pro 360 is not only a cutting-edge product, but it enables us to show how flexible we are in providing rapid feature development and deployment according to concrete needs from the field.” -Manager, IT Special Projects & Development, VXI
About the CEO Jeff Wu has two decades of executive management experience helping enterprises large and small, i.e. EDS/HP, Ariba/SAP, VanceInfo/Pactera, ScaleFlux, etc., succeed in their objectives. As a technology leader, he understands the current digital disruptions that customers face today. In practice, he devotes certain amount of budgets every year to innovations and has created teams that solely focus on new product development and long term business goals. He has helped to build a culture towards motivating the company’s technology professionals to think creatively and focus on systems thinking which would ignite ideas towards building products. At a leadership level, the culture is to understand the customer’s business challenges, brainstorm those challenges with Symbio’s technology professionals to determine the types of solutions and products it needs to develop using the latest technologies.
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Callsign Recognizing Users by Combining Deep Learning Insights
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he digital world is based on a simple premise – trust. When we’re interacting with a person or entity – whether it’s a business or some other transactional interface – we need to know with no uncertainty they are who they say they are, doing what they say they are, where they say they are. This is exactly where Callsign helps. It is an identity fraud, authorization & authentication company that uses real time AI driven identity and authentication solutions to help solve the challenges that organizations face in getting their users on to & interacting with their digital platforms. Helping Organizations to Reduce Fraud Callsign’s Intelligence Driven Authentication solutions help organizations reduce fraud and meet license
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A scalable “banking grade” customer friendly, identity fraud, authentication & authorization platform.
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18 | October 2019
compliance standards, while improving user experience and productivity. The company’s Intelligence Engine collects and analyzes thousands of data points across device, location and behavior to deliver a confidence score based on how likely it is that someone is who they say they are. If the confidence score is high, friction can be safely reduced – and if it’s not, authentication or authorization requests can be triggered – all in real-time. Using the Decisioning module customer journeys can be optimized to provide seamless customer experiences that prioritize both security and privacy. These policies are fully transparent and written in natural language making the solution much easier to manage and utilize across businesses. It also provides risk analysts with risk dials to create real time step-ups or step-downs based on the organization’s risk framework. In all, the entire process is designed to determine what kind of authentication journeys are best used in which circumstances, based on what action is being performed, by who, where, and how. Meaning swathes of user’s aren’t isolated with either / or choices of biometrics or additional password checks. A Transformative Leader Yogesh Patel is the CTO and Head of AI Research at Callsign. He is an expert in the fraud and security space, providing guidance to the industry and helps to shape strategic thinking and planning at the CXO level. His previous roles have included senior positions at organizations such as Lloyds Banking Group, HSBC Plc and NICE Actimize, where he was responsible for
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defining IT Strategy for Security, Fraud and Financial Crime domain. Callsign has designed its solution to encourage functions to work together across customer experience, fraud, security and risk/compliance; designing for ease of use, collaboration and real-world needs (such as privacy). One of the company’s key principles is privacy by design and it employs several key privacy preserving techniques. Unlike most vendors, Callsign only collects data at the time of the interaction, and only uses the data within that interaction. To make the solution work for all, Callsign’s decisioning module adjusts in real time based on the client's preference and capability for data collection. Being at the Forefront of Innovation The work Callsign does require it to be at the forefront of innovation- not just technologically, but within the sector it works in. Given this, Callsign actively pursues ways in which academia and the tech industry can collaborate, it invests in PHD qualifications and works with research advisory boards at the best educational establishments in the UK. A key part of this includes giving young graduates an opportunity to apply their cutting-edge research to solve real world problems, as well as providing opportunity for a full-time employment. When Acceptability is the Focal Point Unlike most vendors, Callsign puts the customer at the heart of its solution. Not only has the organization focused on the capability of the product, but also on the applicability. Whilst capability will always help solve the
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Yogesh Patel
CTO and Head of AI Research
challenge being addressed, the approach that vendors take to achieve this capability is just as important. That’s why Callsign asks the important questions around privacy, user experience (both for the customer and their clients) and how it applies the use of data while building its solutions. This helps Callsign’s customers, deliver robust customer experiences that put theirs and their client’s privacy first. In The Pursuit of Tackling Challenges For Callsign it’s very important to stay at the forefront of technological advancements and the industries it helps solve challenges for. Take the AI space, there’s currently a lot of discussion around bias within the models. To tackle this, Callsign believe it’s important to learn from challenges and collaborate across industries, governments, academia, influencers and geographies. That is why Callsign is grateful to the World Economic Forum for inducting the business into their Technology Pioneer cohort, as it means Callsign can collaborate on best practice frameworks to ensure it is taking the right approaches when developing its solutions.
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SafeLogic An Innovative Market Leader in Encryption
S
afeLogic provides strong encryption products for solutions in mobile, server, Cloud, appliance, wearable, and IoT environments that are pursuing compliance with strict regulatory requirements. In Insights Success’ recent interview with Ray Potter, the CEO & Co-Founder of SafeLogic, they discuss the customer journey and real-world problems encountered on the path to FIPS 140-2 validated cryptography. Below are the highlights of the interview conducted between Ray Potter and Insights Success: Give a brief overview of the company, its uniqueness, and its vision. SafeLogic addresses an esoteric niche of the technology world with an original innovation. The FIPS 140-2 validation for cryptography is notoriously difficult, but
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We continue to innovate and expand our solutions and we look forward to providing your encryption.
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22 | October 2019
required for any encryption used in the Public Sector, including Federal agencies and the U.S. military, as well as in regulated industries like finance and healthcare. SafeLogic reinvented how this compliance certification is achieved, by designing cryptographic modules with the benchmark in mind, validating the modules, and streamlining future validations for clients, by leveraging the testing already completed. Providing the module, CryptoComply, and service, RapidCert, in tandem saves months of waiting, hundreds of hours of engineering, paperwork & thousands of dollars! What are the innovative products/solutions offered by SafeLogic? SafeLogic’s flagship product is CryptoComply, a FIPS 1402 validated encryption module designed for use in a variety of environments. CryptoComply versions include drop-in replacements for OpenSSL and Java use cases. SafeLogic’s RapidCert service, only offered in tandem with CryptoComply, delivers accelerated FIPS 140-2 validation in the customer’s name, paving the way to Federal deployment. How does SafeLogic instigate innovation in its work culture? SafeLogic is a distributed team, adding contributors based on their skillset and attributes, independent of their chosen location. This prioritization of production over presence has driven this small team to dominate our niche market. Hiring the right people extends naturally into a philosophy of encouraging our people to take real ownership of their roles. Without micromanagement or having to punch a clock, opportunities to try new strategies and tackle new problems happen organically.
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How do you strategize your game plans to tackle competition in the market? SafeLogic tries to anticipate customer needs and deliver integrated solutions that nobody else can. Our goal is to make it so simple and cost-effective for customers to offload their validated crypto to us, that it is an obvious choice for companies of all sizes. What are the challenges faced while providing innovative products/solutions and how is SafeLogic serving to tackle them? SafeLogic is working within the confines of compliance and certification, particularly with NIST (the National Institute of Standards and Technology) and their CMVP (Cryptographic Module Validation Program) division. There are evolving validation requirements in addition to the changing landscape of cryptographic technology, so you can imagine that it is challenging to stay on the cutting edge while conforming to benchmarks established and enforced by the government. SafeLogic continues to lead the industry by aggressively solving issues as they arise, whether it is a technical solution to a software issue, applying patches for security vulnerabilities, or addressing new compliance pitfalls, our customers rely on us to take care of it, and we do. What according to you could be the potential future of SafeLogic and how does envision sustaining its competency? SafeLogic has a bright future as the Go-To source of validated encryption for every tech vendor in the country! We continue to scale, as we solve problems once and deliver to many customers. It’s much more efficient than each customer hiring their internal resources to solve the same problem in parallel, so we are confident that we will continue to grow.
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Ray Potter CEO & Co-founder
Testimonials“We had to have FIPS 140-2 validation, and SafeLogic made it easy!”- Stephen Kovac, VP of Global Government & Head of Corporate Compliance, Zscaler “We did it with SafeLogic’s encryption modules, which enabled us to reduce the time, cost and complexity of validating our solution for federal markets.”- Jason Kehl, VP of Engineering, Vectra Networks “We’re very pleased with how thorough and efficient SafeLogic was with NIST to help us achieve this FIPS 140-2 certification milestone for SyncDog.”- Jonas Gyllensvaan, CEO, SyncDog About the Leader Ray Potter is the CEO and Co-Founder of SafeLogic. Ray brings over 15 years of security and compliance experience to lead the strategy and direction of SafeLogic. Previously he ran Apex Assurance Group, providing security and compliance consulting, and grew top-line revenue at 47% CAGR with a 75% net profit margin. At Apex, often providing FIPS 140-2 consulting services, he found that much of his advice and strategy could be productized. This culmination of years of experience in the trenches became CryptoComply, the flagship product of SafeLogic! On a personal level, Ray loves playing guitar and flying airplanes.
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24 | October 2019
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Entrepreneur Speak
Entrepreneurship Going Beyond the Comfort of Safety to Make Larger Impact
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ntrepreneurship is the process of starting a new business that adds some value to the world by solving some specific problems. Entrepreneurship is the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. Entrepreneurship combined with land, labor, natural resources and capital can make a profit. Those who create these businesses are called entrepreneurs. Entrepreneurial spirit is characterized by innovation and risk taking and is an essential part of a nation’s ability to succeed in constantly changing and increasingly competitive global market place.
Entrepreneurship in its truest form is all about identifying a gap in the market and creating a product which can fill that hole. Entrepreneurship is not solely about making money- it is also about changing and enriching the lives for better. It is about improving people’s lives through creation of products or launching services that makes the lives of people easy. If one’s business does not add value to the lives of people then it is unlikely to survive. The business that makes nothing but money can easily be considered as a poor business. Entrepreneurship is the act of being an entrepreneur. Entrepreneurs act as managers and oversee the launch and growth of an enterprise. It is a process by which either an individual or a team identifies a business opportunity and
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acquires and deploys the necessary tools and resources required for its utilization. Entrepreneurship is all about being ready to go beyond the comfort zone. It is about defining success on one’s own terms and achieving it by one’s own process and methodology. It is also about thinking outside the box or thinking like there is no box. True entrepreneurial spirit is about seeing challenges as opportunities. Entrepreneurs should be able to shake off depression, laziness and should jump into the flowing stream of hard work in order to achieve their dream. True Entrepreneurs understand that they can’t be great at everything they do, but they know that they can be great at something. They focus on that particular something in which they are good at with laser like focus and they are passionate to deliver the best solutions in their chosen work. Entrepreneurs create something new, something different that solves some problems or adds value to the world. An entrepreneur is a person who is willing and able to convert a new idea or invention into a successful innovation. Entrepreneurial journey is not always so easy. As Elon Musk Quotes “Being an entrepreneur is like eating glass and staring into the abyss of death.” Many people experience entrepreneurial journey as a rollercoaster ride filed with challenges and opportunities; ups and downs. Entrepreneurship is about perseverance
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through all such ups and downs. The journey may be filled with crest and troughs but the journey is worth taking. Entrepreneurs understand that seduction of safety is much more dangerous than the perception of the risk. Therefore they take calculated risks based on market trends and market estimation. Where common people see the problems entrepreneurs see the opportunities. Entrepreneurs are driven to create solutions to those problems. Entrepreneurs are not the part of problems but entrepreneurs are people who want to be part of the solution to those problems. Entrepreneurs are innately programme to create solutions to the existing problems.
Entrepreneurs plan their work and work their plan. Successful entrepreneurship requires entrepreneurs who take conscious, systematic, logical and thoughtful decisions. It is about thinking deliberately and acting on the conclusion of logical thought process. Great entrepreneurs have the ability to think decisively even in indecisive environment also. Their conscience and intuition helps them to come up with some solutions that add glory to their business. Successful entrepreneurs are also very cautious of making use of the latest technology for creating more profitable solutions. They know how to leverage everything to create glorious business that adds value to the larger portion of the world.
Entrepreneurs roll up their sleeves every day and work hard to create solutions to the existing problems in the world in order to make profit as well as to enrich the lives of people. They are in the game to make a difference and impact in the lives of people through offering solutions to some of the biggest problems. Money is secondary to them but making valuable contribution and adding value to the world is what they focus on. They understand that money is just a byproduct of serving as many people as possible with full efficiency.
Entrepreneurs are here to make a valuable contribution to the world through their words and worthy actions; they just don’t want to occupy the space in the universe. Entrepreneurs believe in making world a better place by creating something that customizes the lives of people for better. Great entrepreneurs walk their talk and talk their walk. Their lips and lives both make difference in the lives of people. They know that world rewards those who press on. Entrepreneurship is about paying the price of dedication, commitment,
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sacrifices, hard work and putting heart and soul into the business to create something different that makes lives of people easier. The words and actions of great entrepreneurs show that they know where they are going and the world has the habit of making room for such people. Entrepreneurship is about knowing the way, going the way and showing the way. Entrepreneurs lead by example. They use all the resources they have to make larger contribution to the world. They think of changing the world through their skills, abilities, talents and making optimum utilization of all the resources they have. Entrepreneurs build a strong network of people in their organization. The great entrepreneurs understand that one’s network determines one’s net worth. Therefore they choose smart and pragmatic people around them that are having the ability to come up with solutions to some of the toughest problems. They are very cautious of people they associate with. Entrepreneurship is about building bridges of success instead of creating barriers to opportunity. It is about having talented people on-board to come up with great idea and to implement that idea to make a tangible difference in the lives of people.
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Francisco Mariscal Co-founder & CEO
Fintech The Next Big Thing
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e are at a time in which technology advances at an incredible pace, unlike other generations, today’s society is accompanying technology, allowing it to develop without fear of looking back. Unfortunately, regulation and laws cannot advance at the same speed, and that is creating dangerous gaps that can destabilize the economy as we know it today.
The crisis we have experienced during the last decade has shown the shame of the economic system, and its fragility in some aspects, such as its banking dependence. The latter has allowed alternative investment to hatch, and with it many ďŹ ntech tools, blockchain systems, tools based on peer to peer, etc ...
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Mentor’s Standpoint
The problem we are experiencing is that, with the mentality of breaking the rules so as to write them again (something that in principle should be positive for society), we are forgetting the basic rules on which our society is based; data protection, right to privacy, capital controls, or protection of retailers, are basic rules that should not be forgotten, because if we do so, we are going back in time despite being in the most advanced technological cycle in history. And this can lead to a spiral as much or more dangerous than the crises we have experienced in recent decades. Do not mistake the passion necessary to advance in a disruptive business, with moving forward at any price, the next decade will be marked by major changes in many sectors: Fintech, Insurtech, Foodtech, Legaltech, etc. As we can see in their names, they all rely on technology, in which in most of the cases there is no regulation or jurisprudence, so we must be cautious with the rules on which we write, because if we do it in the wrong way we will be wasting the opportunity that is being given to us. A clear example of the above is that the majority of cryptocurrencies, which as we all know are written under Blockchain technology. The blockchain technology is very reliable, but it is not infallible, and unfortunately the states are not prepared for its supervision and control, so even though its survival and development is clear, here the market is not ready to hatch, and unfortunately we are seeing how it advances at a speed of madness, and possibly we will see scary situations, because the vested interests are very high, and possibly some are not entirely licit. Another example, are the famous ICOs, in 2017 we have seen how the
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clear that crises, like wars, generate
About the Authorpoverty, although in the long term Francisco Mariscal is a Founding Partner of Fellow Funders. Telecommunications and industrial organization engineer from Universidad Europa, he has a master’s degree in Quantitative Finance from AFI and an Executive MBA from EAE Business School.
volume under management with this type of product has multiplied by 5 in direct investment on the same type of asset, I do not say that that is bad in itself. But when we see that companies that have not been able to finance themselves by normal alternative investments, manage not only to do it by this method, but also obtain three times the capital they needed, it looks like we are facing a bubble, and that if it is not controlled can only bring problems to the system, and possibly the ones that will pay for this will be the usual ones, the retail investors. All this will bring fear into the tools that are being born now, and could end up becoming a mere frustrated attempt, instead of a complement of the future. Both examples described above are allowing us to generate inflation in value and price, something which we all know what it will bring us ... It is
these allow the pillars upon which the economies are built to be more solid, and with that comes certain economic evolution and improvement, at least to date. Therefore, my insistence on control, at least in what affects citizens, the companies can take risks, but without transferring them to people. In general, the fintech sector has a huge market for its development potential, disintermediation and the creation of value for the user will mark the next decade. The new generations want products that provide value and that do not generate captivity of anything or anyone. And this is my reflection, to generate value to the user, it is something more than just to provide a friendly and easy to use tool, we must protect the users and explain the risks to be assumed. We are seeing how many investment platforms sell highrisk products to their users through marketing tools. It is clear that we could not live on a banking product eternally. But what can not be allowed is that the rules of protection for retail investors are violated, because in doing so we will be destroying a complement of value to the traditional banking product. As a conclusion of all the above, almost all the Fintech tools have a long life ahead, the regulation is tracking behind, but if we want it to last over time, we must not forget the basic rules of user protection in all its aspects. Although there are no rules in most cases we must use common sense, which in many cases we are demonstrating that it is the least common of all the senses. Users are our loudspeaker to change things, and if we mistreat them, all they will say is that we are another failed attempt at evolution.
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Ulatus A Global Platform for Language Solutions
D
uring the 1960s, Pepsi’s slogan “Come alive with the Pepsi Generation” was translated into Chinese as “Pepsi brings your ancestors back from the grave.” Needless to say, the Chinese were somewhat skeptical about this claim! When a brand aspires to spread globally, translation is the only solution, but poor, non-localized translation can cause great harm as well as embarrassment. This is where Localization by Ulatus comes into play. The company don’t not only ensures flawless translation; it also adapts to the cultural nuances of your target audience through style, design, and imagery. This helps companies overcome regional barriers and present their business to local audiences in a way that those audiences can relate
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localize to
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globalize.
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to and identify with. The result is rapid engagement and successful brand positioning for your company in an unfamiliar domain. Innovative Solutions Offered Ulatus offers a wide range of services addressing several requirements of researchers aspiring to reach a global platform and organizations aiming to communicate with their local audience and market in the most effective way. The company’s solutions are not only innovative and of high quality but also cost-effective. The Life Sciences industry is an important aspect of any nation’s development, and it helps pharmaceutical companies launch drugs in foreign markets through active participation and roles in clinical trial translations. The organization’s medical translation expertise extends to clinical trial translations, regulatory submission translations, medical device translations, etc. Its marketing localization solutions help corporates overcome regional and cultural barriers and engage with local customers to spread their outreach worldwide, into more local markets. Under this, Ulatus offers website localization, multilingual SEO solutions, localized PR, display and ad copy translation, etc. The company’s software localization services help companies increase their global market share and adapt their product through effective customization and enhancements to attract local audiences, providing excellent customer experience and increasing their user base because, through the company’s services, customers understand products and features more effectively. The organization’s expertise and assistance in the finance sector span across investment banking, commercial banking, asset
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management, insurance, etc., wherein it provides localization assistance for companies to capitalize on opportunities across borders. With changing, dynamics, and the need for easier, faster communication, e-learning is emerging as an important educational requirement and medium today. Book translations and game translation are also some important services the company offers. At Ulatus, the company provides expert assistance to modify and enhance e-Learning content as per the local audience, focusing on cultural identity, contextual nuances, and cultural and regional relevance. Strategic and Innovative Entrepreneur Known for her keen sense of identifying new opportunities and combining innovation with strategic ability to establish Ulatus as the preferred localization partner for people and businesses worldwide, Shilpa Mittal is the Chief Executive Officer at Ulatus. Shilpa has always maintained that she is mere support to an already strong, capable team determined to set apart from other organizations in the industry. She has given her team complete freedom to think, ideate, and work on solutions that are best suited to clients’ requirements. It is this encouragement that makes her proud to lead a team of client-centric, ambitious professionals.
Shilpa Mittal CEO
loyal customers. Also, the organization has made very smart choices with regard to the use of technology to make things faster and smarter, all the while ensuring that human expertise still exists and still forms a major part of what the company offers to its clients. Making a Mark in Challenges
Determined Approach and Focus
Ulatus understands that competition in the industry is immense. In the massive translation industry, which is worth more than 40 billion dollars, making a mark and surviving competition is extremely challenging. Today, there are several translation companies worldwide. Each geography, each country would have numerous companies offering translation services for that market. Believing that seeping through these markets and establishing the company as a trusted brand is difficult but not impossible, has helped the company reach where it stands today.
With the fabulous team and a determined approach and focus, Ulatus can achieve much more than what it has until now. The company aims to increase its presence through good work, & expand to other geographies worldwide, helping researchers and corporates with all their translation, and localization requirements. The key to achieve this is to understand the company’s audience well, cater to all their requirements, and provide the best quality and the topmost customer experience to gain
Ulatus continuously works towards finding better ways and solutions to resolve client problems and assist them in the best way possible. The company’s major focus is to facilitate communication across the globe, helping researchers, as well as corporates, break and overcome the language barrier they may face in doing so. The organization’s experience and commitment to quality do set them apart in more ways than one. The company has been granted the ISO 17100:2015 certification, which is
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a recognition that only 1% of translation companies have for high standards of quality and delivery. Further, in a technology-driven, time-bound, time-intensive time like today, sustaining quality while meeting rigorous time requirements helps the company survive the competition. The company’s technology-driven solutions, as well as internal automated workflows, help maintain high standards with a competitive turn-around-time. The organization’s strategies are very clear and are not determined by changing market dynamics. Ulatus caters to clients’ needs, solve their problems, and provide supreme quality, & they help establish them as a brand in the market. A Wide Range of Solutions Ulatus is a leading brand worldwide, recognized by the Common Sense Advisory as being among the top 75 translation service providers in the World and the top 16 in Asia. It has also been acknowledged as a place among the top 10 Pharma and Life Science Tech Solution Providers. Ulatus offers a wide range of language and localization solutions to businesses and researchers worldwide. With “Localize to Globalize” as the company’s motto, it endeavors to go beyond being a mere language translation company to deliver technology and localization services to helps enterprises across the globe to build a strong local presence. In all
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solutions that it offers, there is a great focus on two important aspects—quality and technology. Complete Freedom and Trust in People Innovation is at the heart of whatever the team does; it is Ulatus’ Culture. The company strongly believes that innovation means a different, effective idea. It could be for the smallest of aspects related to business, client, or even people. At Ulatus, the company encourages team members to put forward their suggestions, ideas, and resolutions to issues based on their experience & interactions with clients. Decision making is inclusive, and the viewpoints of all relevant team members are considered before taking any decision. The encouragement to innovate and think differently comes from managers leaving decisions & resolutions to team members, providing them complete freedom, and bestowing complete trust in them to find the best possible solution. This empowerment and support by the management encourage team members to come forward and suggest different ways to better the services and achieve client delight. Various internal reward and recognition programs are also focused on acknowledging and rewarding innovative ideas and suggestions coming from people.
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Impacts of ArtiďŹ cial Intelligence has Started Resonating in Industry
CRM
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Industry Insider
C
loud computing has changed the face of customer management by providing every SMB’s an opportunity to unify data and communication platform without investing heavily on ‘onpremise’ IT infrastructure and staff. Now it’s the turn of Artificial Intelligence (AI). Those (companies) who adapt AI will remain in the race and those who won’t simply lag behind and eventually might lose in the longer run. Facets those are Attracting Enterprises towards it AI along with PA (Predictive Analysis) have potential to make all aspects of CRM better, from sentiment and intent analysis to product recommendation, upselling and lead scoring. Moreover, the ability of AI powered tools to scale the efforts of sales team by gleaning useful patterns of data, finding successful courses of action and taking care of the bulk of the work for addressing customers’ needs and grievances plays a crucial role in managing CRM operations in an efficient way. The efficient usage of AI and PA teach organizations to do much better job in terms of targeting potential customers and decision makers by calculating which personal and professional attributes holds the maximum value. The potential of creating a system of continuous improvement for sales and marketing teams is somewhat attracting organization towards these technology, since ‘sales is the fuel which keeps the wheels of an organization running.’ Landmark Solutions that are showing Future Direction Salesforce, Oracle, SAP, Microsoft and Adobe are some of the Industry giants those are investing heavily on AI and even successfully developed many landmark products and service based on AI that have the potential to change
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the landscape of CRM industry forever. By looking deeper into those products and services one can predict: what kind of road CRM industry is going to traverse in coming times? Salesforce, the leader of CRM industry has last year developed a groundbreaking product Einstein, an AI assistant which has the ability of continuously process colossal amount of data which Salesforce collect from sales, e-commerce activity, emails, social media streams and others. This powerful assistant help sales representative to focus on the most promising leads based on engagement data analysis and gives advice on when to trigger email campaigns according to customer response history. SAP, another prominent player of tech space has joins the AI race and added new AI features to its S/4HANA cloud ERP. Its tacked-on features provide automated insights into the business data which the system collects. This includes monitoring accounts, preparing chart of top vendors for an organization based on their past performance, pricing and ability to deliver. Oracle also shown a great interest in AI and announced a distinguished project known as Adaptive Intelligence. This project will test feasibility of adding series of applications to its cloud suite. These apps have the potential to combine third-party data with real-time analytics to provide optimize decisions and recommendations. For example, AI enable app’s to merges data from the company cloud and the Oracle Data Cloud to extract meaningful insights related to individual customer behaviors and provide personalized offers. Amelia is a bot that assist customers in resolving their queries using natural language processing. It understands customer’s queries and provides them
desired answer based on data gathered from previous interactions and the knowledgebase. Generally, this bot is able to solve 55% of incidents and when it does not have the answers or senses a frustration or hostility, it passes the baton to a human operator. Economic Impact of AI in CRM Leading market intelligence firm, IDC (International Data Corporation) has forecasted that AI enabled CRM activities could increase global business revenues by $1.1 trillion and create eight lakh new jobs apart from two million additional indirect and induced jobs. The global market for AI powered CRM is estimated to grow from existing $7.9 billion to $46.3 billion by 2021. This huge revenue boost will lead to increase productivity and lower expenses due to automation. According to report, the year 2018 will prove to be a landmark year for AI adoption as more than 40% companies are ready to adopt AI in upcoming future (may be within next two year). IDC further estimated that 75% of enterprises will include AI or machine learning functionalities in at least one of their business application. 46% of the AI adopters report that more than 50% of their CRM operations get executed through cloud. Therefore, cloud vendors are expected to lead the race of delivering AI solution to customers. With all these great advancements, better functionalities and positive economic projections, it would be fair to conclude that AI and PA hold great importance in deciding the future course of action for CRM industry. But only time will tell how deeply these technologies will continue to disrupt not just the CRM sector but other businesses as whole. It will be interesting to watch how this seismic shift toward an intelligent and proactive approach will eventually plays out.
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The
Ballad Business Leader of a
Unleashing the Hero in You to Find Success
W
hen we have the courage to live the life we were meant to live, we find that we all have an inner hero waiting to guide us on the pathway to success. Mythical heroes endured great challenges before gaining treasure at their journey’s end. As heroic business leaders, we must embark upon our own painful journeys of discovery to find treasure in our career and company. We are all navigators of life, learning the lost art of finding our way which our ancestors embedded in myths for our modern use. For 35 years, I have been invited into thousands of troubled corporations. I have seen that not much changes unless the leader survives a jaw dropping tragedy. He or she can then be transformed by loss into a resilient, successful, and lovable business builder. Not much changes in a company unless such a crisis cracks the shell of the CEO, Division EVP, Department Head, or Team Manager causing him or her to
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embark on his own journey into uncharted territory, where a small miracle can happen and where the leader’s True Self can emerge. The boss’s emerging genuineness is the precursor to the team’s empowerment to reveal their own True Selves – which grants them permission to reveal the new True Company. The Power of Myth to Help Find Success and Happiness To survive the crises of the marketplace your team must traverse the same stages that mythic heroes encountered. The stages appear different because we are in the modern times, but they are the same stages. If you’ve studied or read about storytelling, you’ve probably heard of the hero’s journey. If not, no worry. If you’ve seen the Star Wars Trilogy, Lion King, or the Wizard of Oz you get the concept. You already possess all you will need to find the treasure you seek. This article will help you unlock it!
How Does the Ancient Hero Myth Apply to Our Career and Company? Carl Jung the Swiss psychiatrist and psychoanalyst taught that myths are essential because they contain common themes, archetypes, and fears found in humans around the globe. Jung discovered that the hero’s journey is the overarching idea taught in myths throughout history. Myths should not be read literally. Embedded within them were roadmaps to help readers find what they were really seeking. The myth of alchemy – converting lead into gold – was cover for the spiritual happiness sought by metallurgists. The Holy Grail sought by medieval intellectuals wasn’t Jesus’ cup, but a cover story for the real spiritual work they sought to do, but were afraid would run afoul of the Church. The roadmaps in myths lead us to tools we can use in our own lives. Caution. Many people in our society have been taught to equate the
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Tech Outlook
Chas Klivans CEO’s Navigator
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About the Author Chas Klivans is the CEO’s Navigator; a turnaround wizard, company founder, and ex-psychotherapist. Chas says, “I take you on the Hero’s Journey and help you unfreeze your company, career, and life. I’m comfortable among wolves in the Board Room and Wakhan Corridor.” Chas’s journey from an Afghanistan prison and the Amazon jungle to the board rooms of billiondollar corporations, has enabled him to be a true business pioneer. His book The Inner and Outer Game of Business: Playing the Whole Game Will Take You Further Than You Have Ever Been, will be available soon. For consulting and speaking opportunities contact Chas at CKlivans@InnovationTwo.US.
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hero’s journey with the phrase follow your bliss. They have been mislead. Myths teach that only adventures to the darkest most painful parts yield the happiness you seek. To undertake the hero’s journey, prepare to do some hard work. Just as body builders increase the load on the body to build muscle, we corporate-warriors increase the stress load on our thinking to increase spiritual muscle and emotional intelligence. Crises Can Release Our True Selves When something very difficult confronts you – a personal or business death or a promotion – you can meet the challenge by learning something painful. When you fail, your outer shell is cracked open; your true self can escape and rise like the Phoenix. There are no limits to how tall you can grow. The Attraction of the Hero’s Journey Heroes across eras, cultures, and geographies have undertaken daring adventures. Their ancient journeys provide signposts for our road-map. When we follow that eternal map, we can reset in alignment with the path that is ours alone to walk, serendipities increase, and doors open. The hero’s journey in myth, in your company, or in your career leads through the same three stages. Stage 1 – The Call to Adventure begins with the hero living a comfortable life when something – a business challenge, a personal tragedy, or a wonderful opportunity knocks you off your pedestal. Answering the Call. When you ask
yourself for permission to take the hero’s journey, you are opening up to deep vulnerability. Your inner hero is asking to receive guidance, admitting that you need help from the universe to become fully happy. The strong will of many business leaders has been the basis for their success. We have learned to control whatever we could in order to survive. In a crisis we try to control everything and everybody. Only when we stop and admit that we need to let go of the illusion of power over the market and other people can we move in a more positive, productive, and rewarding direction. Stage 2 – Crossing the Threshold or Entering the Abyss is a commitment to change, a leaving behind of the old. At a central turninag point, the hero must face the death of the old self. There is an essential epiphany – to integrate our dark side and strip out the big ego. Leaving behind character defects, our inner hero pivots toward a new life based on more productive more lovable character assets. Stage 3 – Coming Home is when we realize the whole point of the journey is not moving away from the world, but a richer more joyful participation in it. When you come home with your shell shattered, you can lead intentionally with new character assets. To do this, the hero must embrace a new life vow. For many, this is a vow of love and service; to esteem others. This new mode of living is to show up fiercely positive and kind. Be the Hero in Your $7 Billion Company
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Let’s look at the battle of a corporate warrior who learned to surrender into full acceptance of his crisis. He used his vulnerability to enlist superior business experts who had previously solved his problem. These industry survival guides taught his management team to have the right adventures at the right senior level to read the right environmental clues to harvest new sources of profit and happiness. Selling to a $1.5 Billion Customer, Vulnerability Gets the Deal Done The new Vice President of a $7 billion group purchasing cooperative managing $250 million in revenue was told that to meet his first year quota, he had to increase sales to an important customer by $75 million (or 20%). This customer was purchasing 62% of its supply chain spend offcontract. The VP talked to his predecessor, who had no clue why. The VP met with each of the customer’s CEOs at their respective plant locations. He heard that his predecessor had sold them tens of millions of dollars in computers that they didn’t request or need, and sold directly to corporate headquarters, which humiliated these local chiefs, and killed pay raises and bonuses usually due for them. The VP sat side-by-side with these plant executives while they vented their pent-up resentment. By being empathetic without showing a lick of hubris, he uncovered an unknown customer wound inflicted on those plant leaders, which prevented them from buying more from his company.
During discussions with plant management teams, the VP used the universal shame-healing recipe of letting these plant chiefs lead him where they needed to go. His vulnerability was the antidote to their shame wound. He could feel it in a room when the envelope of trust was rebuilt, because these plant executives opened up about how the VP’s company could help them reduce operating costs and improve the technical performance of products. This customer increased its purchasing by 20%; the VP’s team met quota with an additional $75 million in sales. The VP Attains the Holy Grail and Becomes His Company’s Hero The Chairman of the customer’s Board bestowed on the VP the honor of a seat at his monthly planning table. The VP had earned the right to move from salesman and technical advisor, to trusted partner. No longer was he “selling-in” products; he had obtained the right to “design-in” his products. This is the Holy Grail sought by every sales professional. Be a Hero in Your Career Successful leaders discover, as the new VP did, that the senior leader’s individuation – his pivot to leading with his lovable, trustworthy character assets – is the signpost for the team’s individuation, which directly paves the way for the company’s individuation.
better company. As I learned traveling in the Amazon jungle, you must relinquish control and allow seasoned jungle guides to lead you until you have learned enough to lead jointly. The mythic prototype is the same as a good company prototype. Flush hubris from the thinking that put you in this crisis, then read environmental clues that lead you to success. Learn to travel like Marco Polo before there were maps, reading and adapting to the lay of the land; because in your company, career and personal life, there are no maps. You Will Never Find Happiness Until You Face the Truth The treasure you will find on your hero’s journey is the truth you’ve avoided, your beauty! The journey to success starts with embracing crises as blessings. Remember before saving the world, every hero lost everything. Business transformation begins with you. Without new starts in nature, in companies, and in careers – no shells are cracked and no growth happens. Myths teach that you can’t think your way into a better life; you have to live your way through new adventures to better thinking to get a better company. New starts only happen if you answer the call to adventure. Start the adventure!
Surviving the Business Jungle is Like Surviving the Amazon Your team cannot think its way to a
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