E Desk A Storm of Change is Coming
D
ecades ago, people used to wear simpler watches just to check time and date, as they were supposed to perform that task only. Now the arrival of smart watches has drastically changed the scenario. Humans can now check their heartbeat rate, calorie count, steps walked, and what not, through their smart watches. The advent of many such smart devices has improved the way we live and connect. The world is on the verge of getting transformed with a whole new ecosystem and infrastructure. It has all become possible due to IoT. According to Gartner’s prediction, there will be 20.8 billion connected things and devices in the world by the year 2020, which is certainly much more than the number of humans on our planet. IoT has made human lives much more eďŹƒcient, simpliďŹ ed, and enjoyable. Along with human lives, it has also changed the face of business world. Businesses now can make more informed decisions and improve their performances through IoT analytics and IoT Security. Many organizations are now realizing the power of IoT and its emerging opportunities and are capitalizing on it to deliver top-notch solutions.
Be it healthcare, retail, transportation, energy and utilities, IoT has opened door to enormous opportunities across every major industry and will continue to do so. In order to admire and acknowledge the potential of IoT and how businesses are applying it in their processes, Insights Success has curated a list of “The 10 Most Innovative IoT Disruptors of 2019”, which are shaping the world with their reformative IoT solutions. A cutting-edge data company, Total Communicator Solutions, Inc. features as the cover of this edition. The intent of providing real time intelligence is what was the founding principle behind the company and its patented Spark Compass platform.
More than Internet of Things, it is Smartification of things.
Total communicator Solutions Inc. was created to build a platform that leverages technology to deliver actions in the real world based on data. Leveraging the ability to capture data from a variety of sensors and connected devices such as mobile phones, cars, digital displays and smart city sensors, the platform applies augmented intelligence by combining historical data and known demographic data to deliver information, instructions and curated content to the right person at the right time and place, on the right device. Combining cutting-edge technologies with new communication protocols delivering actions on data and measuring the real-world outcomes, the platform combines legacy systems with next-generation technologies in one platform for platforms. This unique approach to act on data – real-time – delivers a new way to bridge the physical world with the digital. Also, make sure to scroll through the articles written by our editorial team and CXO standpoints of some of the leading industry experts to have a brief taste of the sector. Let’s start reading!
Hitesh Dhamani
Cover Story
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Total Communicator Solutions, Inc. Redefining Real-Time Communica ons
24 Editor’s Choice The Universality of IoT Technology
Articles
34 Future in tech Are We Being Watched?
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802 Secure Inc. Shielding Clients from Unwanted Security Threats
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Gooee The Opera ng Pla orm, Bringing Buildings to Life
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IoT America Crea ng Greater Business Value & Quality of Life in Rural America
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Praemo Helping Companies to Transform through Technology
n t s
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Industry Insider Rising Mobile Workforce and its Challenges in the Mobile-Cloud Era: Data & Endpoint Management
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Mentor’s Viewpoint What Drives Customer Experience?
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Expert's Outlook Living Through Fourth Industrial Revolu on
Editor-in-Chief Pooja M. Bansal Managing Editor Anish Miller
Executive Editor
Assistant Editors
Hitesh Dhamani
Jenny Fernandes Kaustav Roy
Visualizer
Art & Design Director
Associate Designer
David King
Amol Kamble
Sanket Zirpe
Co-designer Shweta Ambilwade
Senior Sales Manager
Business Development Manager
Kshitij S
Peter Collins
Marketing Manager
Sales Executives
John Matthew
David, Kevin, Mark, Sagar
Technical Head
Business Development Executives
Jacob Smile
Steve, Joe, Alan, Binay
Technical Specialist Aditya
Digital Marketing Manager Marry D’Souza
SME-SMO Executive Prashant Chevale
Research Analyst Frank Adams
Circulation Manager
Database Management Stella Andrew
Robert Brown
Technology Consultant David Stokes
sales@insightssuccess.com September , 2019
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COVER STORY
Total Communicat Solutions, Inc RedeďŹ ning Real-Time Communications
tor c.
Erik Bjontegard Founder
H
ow many times have you thought that getting real-time action, real time data and real time outcomes would be a great idea for your organization and its employees? Many times I bet! I am sure you have thought about it at least once. The intent of providing real time intelligence is what was the founding principle behind Total Communicator Solutions, Inc. and the patented Spark Compass platform for platforms. In an interview with Insights Success, Erik Bjontegard, the Founder of Total Communicator Solutions, Inc and inventor of the Spark Compass platform describes the inception story of the organization. Below are the highlights of the interview between Erik Bjontegard and Insights Success:
Creating real-world outcomes based on real-world data.
Give a brief overview of your company, its uniqueness and its vision. Total communicator Solutions Inc. was created to build a platform that leverages technology to deliver actions in the real world based on data. Leveraging the ability to capture data from a variety of sensors and connected devices such as mobile phones, cars, digital displays and smart city sensors, the platform applies augmented intelligence by combining historical data and known demographic data to deliver information, instructions and curated content to the right person at the right time and place, on the right device. Combining cutting-edge technologies with new communication protocols delivering actions on data and measuring the real-world outcomes, the platform combines legacy systems with nextgeneration technologies in one platform for platforms. This unique approach to act on data - real-time - delivers a new way to bridge the physical world with the digital. We are staying true to this unique mission, delivering better outcomes in the real world based on data from the real world – in real time. This is not just a vision, it is being done in the real world real-time with our patented platform for platforms, Spark Compass. Can you describe your company’s cutting edge IoT solutions which address all the needs of your customers? Our platform is leveraging a variety of edge devices as well as IoT sensors, combining these with any type of communication protocol, from low-power wide area network into the future of 5G and beyond. These devices are connected with a central computation device in the cloud to deliver actions on the events that are captured in the real world. Combining this with the knowledge base – demographic data on the user, information about the location, the user’s activity – as well as an understanding of the desired outcomes for the operator of the system, enables the system to deliver “curated content”, information and actions back into the real world. By measuring the resulting outcomes, a virtual realworld machine learning communication platform is created. This
10 The
is our patented and truly unique approach; while others are providing powerful analytics - even apply AI - onto data that is gathered, we are unique in that we create actions based on the data that can be sent back into the real world. We measure the outcomes to verify that these meet the desired outcomes or not, and learn from it to improve next communications. This feedback loop enables a truly intelligent system. We call this “augmented intelligent” communication protocols for our clients, basically providing the “intelligence of everything”. How did you end up doing this? I grew up in Norway, and later went to England on a scholarship to study mechanical engineering. While in Norway working on underwater robotics, I decided to set my eyes to the skies and the space and later I came to the US in order to work on the space shuttle with NASA. Having a wonderful and understanding family who supported me in chasing my dreams, helped me in creating a reality around my vision. I had a great team to help build the platform based on my invention. Being based in San Diego and having worked with Qualcomm as an executive in their corporate R&D division, I recognized the platform had a global reach – so we are now travelling the globe working with partners in countries from Hong Kong to Manchester, Oslo to Bangkok. With the escalating number of IoT solutions providers, how is your company driving to create an impact on its customers? Unlike lot of companies that are focusing on great marketing materials and ideas presented in PowerPoint presentations, we believe in doing rather than talking. Our solutions have been deployed, tested, validated and endorsed by the largest and the greatest technology companies in the world. Always looking for ways to do better, we also take pride in making sure there is value in what we do. We always have answer to “what’s in it for me” from the end-user or our customer’s perspective. Delivering actions on data is a patented version beyond the advanced analytics that others are doing. We combine technologies from partners, whether it’s augmented reality, or smart city sensors, edge computing or indeed others AI algorithms; we combine these into one platform to deliver real-world outcomes. By combining other’s technologies, other’s equipment, other’s sensors and other’s solutions, we build a true platform for platforms. And now we are also able to store our data in a very effective and fast blockchain for those customers who want that option – real world data on events, stored real time on a blockchain. We are even reaching peaks at 5,000 transactions per second on our blockchain! We are always looking for better outcomes and match desired outcomes and hence, we don’t build technology for technology sake, we build it to deliver results.
Most Innovative
IoT Disruptors of 2019
Our platform turns the data into actions.
What are the challenges faced while providing solutions and how is your company serving to tackle them? Being a cutting-edge company and a market leader has been a challenge. When I formed the company in 2012, nobody knew that 5G would one day become a reality; in-fact nobody knew about 5G at all. I knew about it as I was part of the team developing it at Qualcomm. I knew that one day there will be the ability to connect devices and people in the real world with the digital in a manner where connectivity would be near instantaneous. Soon after having helped bring Augmented Reality into reality and the market, I left. I recognized that one day there will be a need for a common control system, a common “brain” if you’d like, so there will be a need to have a platform for platforms. It is only recently that this kind of thinking has been understood. It’s only recently that this kind of solutions are being recognized as even possible. So building this, and showcasing it has been a painstaking approach over the last 8 years. By presenting cutting-edge solutions, we always are painting the picture of what can be done, the end solution – the blue horizon and the amazing future we can create. There are no limits to what our platform can do when you really think about the aspect of gathering real world data, understand it, and act on it to deliver better outcomes…. However it’s important to start somewhere and in order to start we often have to start small. We always percent the end goal so that every step goes towards building the complete solution, not piecemeal by piecemeal of solutions that do not cooperate, collaborate nor can communicate with each other. The essences of building intelligently is that the first step is the first step towards the future. In order to do so, the future we want to create needs to be known. In order to create a road map, we need to know where we want to end up. How are you leveraging cutting-edge technologies from multiple entities? Leveraging cutting-edge technologies from multiple entities and companies into one common platform for platforms, we as a company are now poised to explosive growth. Having teamed up with world leading technology partners, we are now teaming up with world leading content owners, distributors and technology leaders in new markets. Expanding beyond USA, North America and Europe into Southeast Asia, China, Middle East and North Africa our platform can deliver outcomes that can change and improve lives across the globe. This technology and our ability to grow with new technologies, storing data safely and securely, ensuring we protect everybody’s privacy, we can truly deliver better outcomes. Whether we are caring for senior citizens on the West Coast of England using Alexa and our augmented intelligence platform, or helping travelers discover the beauty of remote areas of Malaysia or Thailand, or improving fan
Real-time edge analytic platform that allows for collaboration of data from any system through utilization of our patented, system agnostic, contextual intelligence technology. engagements for up-and-coming sports teams and leagues as well as the world top leading soccer teams, our platform delivers outcomes in the real world that can be measured, repeated and thereby improving everyone’s lives. What according to you could be the potential future of IoT industry and how does your company envision sustaining its competency? I believe that the IoT industry will evolve and IoT will become something that is deployed and integrated seamlessly everywhere. It should not be a standalone industry. It should not be a standalone word. For it to fully succeed IoT should be integrated everywhere and into the real world. We call our app interface the User Interface to the real world. The UI to the real world that controls digital interactions in the physical world. That should be the true goal for IoT, the intersection between the physical and the digital and providing the bridge between the two. By always being visionaries continuing to innovate and acknowledging that a true platform for platform will never be completed we know that not only will we be future proof, we will continue to sustain a leading-edge and hence our competent competency will be a world leading. Give us a few testimonials of your clients that accurately highlight your company’s position in the market. One of our airport clients stated our technology works flawlessly and was cutting-edge it was just ahead of its time. A sports and University client is saying that our platform doesn’t need an introduction as the results it generates stands for itself.
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Rising Mobile Workforce and its
Challenges in the
Mobile-Cloud Era: Data & Endpoint Management
M
obility and cloud computing are rapidly becoming the norm for enterprises around the world. In turn, enterprise IT departments are facing new management and security challenges as the amount of business data soars and the number of endpoints explodes. The question that is doing the rounds is what IT teams need to consider to manage and secure their businesses in this new era.
Mathivanan V Vice President ManageEngine
16 | September 2019
Industry analysts predict deep penetration of enterprise mobility by the year 2020. IDC, for instance, forecasts www.insightssuccess.com
Industry Insider
that mobile workers will account for almost 75 percent of the total workforce in the U.S. Meanwhile, Strategy Analytics projects that the global mobile workforce will reach 1.75 billion users and account for 42 percent of the global workforce overall. The economic perspective is just as bright as a button. The global enterprise mobility market will be worth as much as $140 billion, predicts the National Association of Software and Services Companies. And the investments are paying off. To date, 84 percent of all companies who consider themselves on the cutting edge of mobility report an increase in overall productivity as a direct result of incorporating mobile apps into their business, according to a survey by AppsFreedom.
More troubling, the typical end user has little knowledge of those threats or their ramifications. The result is more users are more likely to leak enterprise data by using compromised websites and rogue online services. The CVE listed 14,712 cybersecurity vulnerabilities for 2017 and has already listed 2,848 for the first two months of 2018. In response, vendors large and small are releasing patches on a daily basis. Enterprise IT teams clearly need to focus on endpoint security management to ensure business success in the mobile-cloud era. Endpoint security challenges
Likewise, enterprises are expected to continue relentlessly adopting cloud technologies. By 2020, Gartner forecasts the public cloud services market will reach $383 billion. This includes spending on cloud business process services, cloud application infrastructure services, cloud application services, cloud management and security services, cloud system infrastructure services, and of course, cloud advertising.
Keeping endpoints up to date with the latest versions of their OSes and applications has become a full-time job, one that is getting harder to perform in the mobile enterprise. A growing challenge is the diversity of endpoint operating systems that must be managed, including Android, iOS, MacOS, Windows, Linux, and Chrome OS. For each, the IT team must learn that OS along with its corresponding patching technique. Likewise, applications acquired from the various app stores are managed with different techniques that must be learned and mastered so that the team can secure the endpoints.
The flip side of increasing enterprise mobility and cloud usage is the increasing risk to enterprise security. Today, most users have at least two endpoints – a laptop and mobile device – and 80 percent of network devices are be endpoints that are constantly connected to the internet and exposed to its threats such as Meltdown, Spectre, Wannacry, and Petya.
Another challenge is managing the endpoints from day one, especially mobile devices. While it’s been relatively easy for IT admins to install agent software on desktops and laptops, smart phones and other mobile devices make life harder for the admins because the devices are rarely if ever connected to the corporate network. Consequently, devices must be provisioned with the
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necessary mobile device management software before they are given to end users. Devices that are not appropriately managed are security risks, so no business application should be installed or run on them. Related to the day-one management challenge is updating endpoints that are on the go, anytime and anywhere. IT teams must be able to install critical patches while employees are traveling, commuting, or otherwise offsite. Data leakage presents yet another security challenge for IT teams to overcome. Data leakage can happen with or without the users’ knowledge. For instance, users may knowingly copy business data to a USB device or upload it to a cloud storage service. They may also unknowingly expose that data to a public cloud service when using third-party apps such as document viewers and predictive keyboard apps. Such apps may compromise user IDs and passwords, account numbers, and other sensitive enterprise data by exposing it to public cloud services. When a user’s device is lost or stolen, the IT team must be able to track and recover the device or wipe the data if the device isn’t recovered. To maintain the user’s privacy, however, the IT team can not continuously track the location of the user’s device. BYOD presents another privacy vs security challenge: When users use their own devices for business purposes, privacy needs to be maintained. Photos, contacts, and other personal data should not be
September 2019 | 17
managed by company’s mobile device management app. On the other hand, security needs to be maintained, too. To that end, the IT team should create a container on the user’s personal device – a secure, managed area that isolates business email, CRM, and other enterprise apps and data from the rest of user’s personal apps/data. To establish strong endpoint security and prevent unwanted attacks, IT teams must apply strict security policies on their endpoints. Laptops, for instance, should always run a firewall, prevent the creation of unwanted network shares, and encrypt data via BitLocker or FileVault. Such security policies can protect enterprises from the security risks posed by mobility. Predicting the development of data and endpoint management Going forward, machine learning and AI will help make data and endpoint management a proactive, rather than a reactive process. For instance, these technologies could prevent data theft by detecting anomalies such as unusual login activities or an unusually large number of documents being uploaded to the cloud. They could analyze the root cause of patch deployment failures and suggest fixes. They could also detect system idle times – during lunch hours, for instance – to deploy patches as
18 | September 2019
soon as possible rather wait until after hours or weekends, which can leave systems unnecessarily vulnerable. Meanwhile, the internet of things (IoT) will introduce many organizations to a new breed of endpoints and connected devices. Unlike their iOS- and Androidpowered predecessors, IoT devices will be running many different OSes and applications, all of which may be vulnerable yet must be managed and secured. Finally, most business applications are moving to the cloud and accessed via browser, effectively making the browser an endpoint. That means to defend against attacks, IT teams need to manage browsers and perform all security operations for them just as if they were desktops, laptops, or any other device. As organizations continue to adopt mobility and the cloud, they must also adopt the practices necessary to support this new reality. Data and endpoint security and management are priority one in IT departments. For the vast majority of companies around the world, their future success depends on recognizing and committing to that priority.
www.insightssuccess.com
802 Secure Inc.
Shielding Clients from Unwanted Security Threats
B
ack in 2014, two of the industry veterans, each with more than 20 years of cyber security knowledge and expertise came together to set up 802 Secure, with a vision to be the market leader in Cyber-Physical IoT Threat Management. 802 Secure specializes in wireless Cyber-Physical IoT network security, providing solutions for both Enterprise and Government clients. Its customer acquisitions have been across multiple verticals such as Healthcare, Critical Infrastructure, Hospitality, Global datacenters, as well as Government. What makes 802’s solutions unique is that it addresses the ever-increasing IoT risks stemming from unmanaged, unsecured, and misconfigured IoT devices and networks, OT networks, and Shadow IoT. This evolution requires a new level of visibility across not only wired IT networks but the surrounding physical environment (off-network systems). Gartner and NIST refer to this emerging attack vector as Cyber-Physical Security. 802 Secure provides visibility into the Cyber-Physical Security blind-spot, combining edge security with centralized cloud threat intelligence. Protecting Clients with Ground-Breaking Solutions 802 Secure’s AirShield is autonomous and non-intrusive monitoring and protection solution that provides immediate visibility and cyber security protection for both IT and OT networks. AirShield provides threat intelligence across multiple wireless protocols and frequencies to detect devices and systems to protect against misconfigurations, Shadow IoT, unknown and unmanaged IoT devices, and previously undetected wireless attacks. It protects the infrastructure from Cyber-Physical IoT wireless threats using wireless deep packet inspection, situational awareness, zero trust, anomaly detection, and behavioral analysis. Traditional WiFi vendors are focused on protecting their networks, not OT networks or Shadow IoT problems. This inflection point suggests that most organizations are blind to the Cyber-Physical IoT risks surrounding them. AirShield monitors and identifies Cyber20 | September 2019
Physical IoT wireless devices and networks in your airspace to bring out the needles in the haystack, ranks the threats in order of severity across Cyber-Physical, IT and OT networks, as well as Shadow IoT. The Industry Veteran Garry Drummond, the CEO and founder of 802 Secure is a 20-year-old veteran in the information security industry. He attended Clackmannan College School of Business, Scotland, where he studied Business Studies. Gary’s diverse background uniquely combines cross-functional sales and business development skills driving the company’s vision for addressing the problem space of wireless, IoT and Cyber Physical Security. Successful organizations share two characteristics: they are smart, and they are healthy. An organization demonstrates that it is smart by developing intelligent strategies, marketing plans, product features, and financial models that lead to an upper hand over its competitors. The company demonstrates that it is healthy by eliminating politics and confusion. Implementing and reinforcing organization clarity is vital to executing the business well. “I like to accomplish this by building and maintaining a united leadership team, create organizational clarity by eliminating any confusion within the company and lead from the front — overcommunicating the goals and the direction of the company,” says Garry. When Trust is the Ultimate Currency 802 Secure believes that, trust is the ultimate currency; it’s the way to advance development by opening an individual’s potential. Building trust in the workforce builds respect—for the business and people. The leaders of 802 Secure, like to study the DNA workflow, how do people intermingle and communicate with each other and solve problems. With that said, the company starts by first hiring the right people with the right cultural fit and then applying their range of abilities in a role where they can exceed www.insightssuccess.com
10 The
Most Innovative
IoT Disruptors of 2019
Garry Drummond CEO & Founder
The company believes that in order to compete well and win, one needs a competitive analysis strategy, and that’s what it implements. A competitive analysis is an easy way to keep score when it comes to measuring the adequacy of its marketing strategy by identifying the competitors and evaluating their current marketing tactics relative to its own, determine where it is and where it needs to improve. Future Roadmap With increased IoT enablement and adoption growing world-wide, the leaders of the organization see global markets opening up for 802 Secure across Consumer IoT, Enterprise IoT, and Industrial IoT. To sustain competitive advantage, the company needs to continue to innovate on building advanced Cyber-Physical threat intelligence with API integration to some of the leading NAC and firewalls vendors to better detect, assess and prevent exploitation. 802 Secure also needs to build upon a channel-friendly, easy to implement go-to-market sales strategy with a repeatable sales playbook that creates urgency and higher gross margins for its partners.
www.insightssuccess.com
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With 80% of IoT devices being wirelessly connected, wireless is the new network, therefore, the new attack surface. Our goal is to be the market leader in Cyber-Physical Security wireless IoT Threat Management by guiding companies and individuals so they have secure airspace.
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expectations and lead others. This energizes focused innovation towards the shared objectives and mission. Strong leadership is the way to building worker trust. Also, when it comes to tackling competition in the market, the organization works very closely with; Ÿ Influential leaders - who have pain points, vision or an opinion on how they would solve the problem Ÿ Passionate fan bases - who are willing to tell the good and the bad about the company’s product and messaging Ÿ Local customer offerings - make it easy for local customers to test product across multiple verticals, get early product feedback Ÿ Vocal customers - helps the company to step up its game
September 2019 | 21
The The Universality Universality of IoT IoT Technology Technology T
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he gratifying tool for companies to lead ahead IoT Technology” The Internet of things (IoT) is a revolutionary change for many sectors like manufacturing, agriculture, retail, electronic, energy and healthcare which are progressing towards the IoT phenomenon to connect digitally. It has placed an opportunity to build unusual results which increases a company’s compatibility. Enterprises seeking development are focusing on the use of real-time data management and IoT analysis. Many of the companies are adopting this technology to heighten their power of consumption. Companies are mainly concentrating on IoT application from “sensing” instead of “doing” to grow its competitive advantages. This element empowers organizations by allowing them to take the IoT advantage and adopt a more ‘innovative connected approach’. Infrastructure Management – Optimization of Technology New applications are now enhancing their level of consumption. Likewise, manufacturing sector is also
24 | September 2019
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Editor’s Choice
getting engrossed and achieving excellence through IoT Techniques. Applications are liable for monitoring and controlling operations for urban and rural manufactures like bridges, farms, and railway tracks. It is the key features of the applications were IoT infrastructure is also used for monitoring the construction safety and risk management system and operations. This major feature represents the mechanism of IoT application which works under infrastructure management. Benefits of IoT Technology are cost reducing, time reducing, better in quality, and increase productivity. It helps to make fast decisions and save money with real-time analysis. IoT devices help to give prominent results by monitoring and controlling operations used in all infrastructure related area. Manufacturing Techniques are Growing with IoT Technology In the manufacturing sector, networking and controlling have been used with IoT devices. It provides information about data and operation stability. Network status and the information is collected in the system by tracking IoT device. Manufacturing control process deliver information about industry application and smart manufacturing details receiving form IoT device. IoT intelligent system enables sharing information about product demands, service management, supply chain networks, sensors and control systems together. Small industries can also be integrated with IoT technology that enables real-time optimization, measurements, production compatibility and safety management. However, intelligent systems are determined as the significant technique that implies user experience and system security which ultimately saves costs.
which land is fertile or which one is dry and predict future fields. IoT Technology Helps to Optimize Energy Consumption Integrated Sensing and Control system helps to optimize energy consumption. IoT devices are integrated with energy consumption systems in order to maintain balance between power generation and energy usage. IoT devices offer the opportunity to remotely gather information. It enables advance functions like remote controlling and changing light conditions. IoT Technology work for home-based energy system which provide power related information, energy consumption and energy usage at homes. IoT devices set goals to improve efficiency, reliability and sustainability of the energy system. Monitoring Environment through IoT Technology Environment monitoring application has been involved with sensors to assist information about environment changes by identifying water quantity, atmosphere, air pressure etc. It also has focus on monitoring movements of wildlife and their habitats. Devices connected to the internet also provide statistics about earthquake or tsunami - early warning systems, and also used as an emergency system. IoT device application is used to collect geographic information and majorly instructive information. This device also uses standardized approach to bring wireless sensing technique and gather finest information. IoT Technology Helps to Sustain Building and Home Automation
IoT Technology brings Innovative Farming Methods The Agriculture sector is one of the industry to implement IoT technology for stability and better performance. IoT technology has become a significant method of farming. It also offers durability and functionality to the whole process. The combination of wireless sensors with agricultural apps and cloud platforms benefits in gathering definite information relating to environmental conditions like, rainfall, temperature, humidity, wind speed etc. Farmers are getting competent results out of it, and are able to find real-time information easily. Linked with farmland, it improves and automates farming techniques like weather information, taking decision on quality and quantity, and minimizes risk and waste. With IoT Tech farmers can find out detailed information of farm and similarly know
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With certainty, IoT devices are used to monitor and control the mechanical, electrical and electronic systems. IoT devices are used in various types of home automation and building automation systems. Control and sensory applications offer unified information. The integration of the internet with building creates an energy management system which will allow prominent energy efficiency. There have been many ways for IoT technology to expand compatibility in the digital world, and it will be implemented in each sector to work as an important tool, to enhance its affinity. After all, the IoT network makes technology more unified and satisfying, with its tools and applications and IoT will be a step ahead towards numerous opportunities.
September 2019 | 25
The Operating Platform, Bringing Buildings to Life
I
n an interview with Insights Success, Neil Salt, the MD and Co-founder of Gooee, shares some key insights on his contribution in the company and how a team of experienced lighting, space & building specialists, is focused on providing a global building performance solution using best in class software and hardware. Gooee has developed a Gooee IoT Building Intelligence Platform unifying building control, communication, sensing and data analytics, resulting in the ability to obtain a ‘Single-Pane View’ across multiple, siloed building systems. Platform applications focus on Building Performance Solutions for Tenants, Facilities Managers, and Building owners. This convergence of infrastructure and data drives softwarebased solutions that result in economic and operational benefits, which can include energy savings, space optimization and efficiency, and occupant wellbeing and productivity. Gooee is differentiated from other IoT systems through it being interoperable, a full stack solution, privacy focused and by its ability to provide a ‘single pane’ view. Below are the highlights of the interview: What are the innovative IoT solutions offered by Gooee? Gooee provides SaaS (Software-as-a-Service) apps that sit on top of a network; unifying control, comms, sensing and data analytics to provide real-time interaction across building sub-systems and the occupants. Users benefit from a hardware solution that creates flexible applications for tenants.
Gooee’s LightViewTM, designed to optimize the demands of lighting, control and sensing, is futureproofed; wireless and fully updatable over the air. Complementary solutions include SpaceViewTM, which captures human behavior and environmental analytics, and BuildViewTM , an Operating System for managing BMS’s and optimize the building and the tenants that operate within them using data-driven insights.
26 | September 2019
How does Gooee instigate innovation in its work culture? Working in a startup that creates new technology and value propositions is challenging and rewarding at the same time. To promote creativity and innovation, Gooee encourages a fluid and flexible approach, encouraging teamwork within a flat structure. How do you strategize your game plans to tackle competition in the market? Gooee’s focus is on its own technology and developments to ensure our solution is the best it can be for Lighting and Sensing environments. Understanding the importance of end user requirements and determining the best solution that would achieve mass adoption of smart lighting is our goal. Knowing that our customers have several systems that need to be managed, we have ensured the system is interoperable unlike competitors. It is our capabilities that set us apart from competitors. What are the challenges faced while providing innovative IoT solutions and how is Gooee serving to tackle them? The key challenge has been to get the right people within a business to understand and consider the benefits of an IoT lighting system, trusting what it can do and that it actually can be achieved. Education has been vital in this respect and Gooee has aimed to do this from the very start. Security has also caused companies to stall when it comes to businesses adopting smart lighting. Although Gooee’s system is one of the most secure, obtaining trust from businesses can prove difficult due to their knowledge of other companies’ lack of security in the news. What according to you could be the potential future of Gooee and how do you envision sustaining its competency? Gooee’s platform is being installed and utilized in a commercial environment. Gooee and Croonwolter&dros have signed a contract that will connect more than 5,000 buildings managed by Croonwolter&dros in the Netherlands, onto the Gooee Building Intelligence Platform. The company is the first smart technology firm in the world to win a project that connects more than 5,000
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10 The
Most Innovative
IoT Disruptors of 2019
Neil Salt MD & Co-founder
buildings to its Platform. Gooee’s Building Operating System will take control of inefficient, existing building systems to optimize both building and business performance. With almost 12million sq.m being maintained and serviced by Croonwolter&dros, just 10% saving on energy alone would save €120M in costs over the 10-year agreement.
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This is just the start for Gooee. We envisage this to continue due to Gooee’s differentiating capabilities. Future proofing the system was always our objective; this will enable us to adapt to new technology as and when they are introduced.
François van Burk, one of the founders of Building Bright says: “One of the largest real estate consultants, Croonwolter & dros, starts using Gooee. The same applies to the lighting manufacturers Sylvania Lighting and Aurora. These big players recognize Gooee’s added-value. For example, organizations no longer have to pay for dozens of licenses. And this is just one example. Recently, someone I have a close working relationship with told me: “If I don’t have to spend an arm and a leg to change something about a room, it sounds like a perfect solution.” About the Founders Founder & CEO, Andrew Johnson co-founded Gooee alongside Neil Salt (serving as Managing Director) and Simon Coombes (CTO). Neil’s lighting and technology knowledge stems from his 20+ year career within the industry, and working alongside the co-founders, has used
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Gooee pushes IoT software and hardware engineering boundaries to deliver the best possible solutions for building owners, facilities managers & tenants.
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Testimonials from Clienteles Bas Ambachtsheer, President at Croonwolter&dros, says “If people thought buildings were smart now, they are in for a shock. A system like Gooee, which integrates into our total proposition of ‘getting-a-grip’ on a building, will become a standard. I am pleased to say that I’m going to use Gooee as the main solution provider and roll it out across our portfolio in combination with a smart front-end app solution from our strategic partner, Office App. But this is just the beginning. Implementing the Gooee platform, starting with BUILDVIEW™ across our estate enables us to gain visibility throughout our portfolio and offer clients an enhanced service with improved operational efficiency.”
his experience and creativity to develop Gooee’s strategy for hardware and software formulating its innovative IoT full stack solution. Neil has been implementing Gooee’s execution strategy through partnerships with industry disruptors across multiple sectors to accelerate adoption and drive the company’s global growth. https://gooee.com/ September 2019 | 27
What Drives Customer Experience?
Lindsey LeBlanc VP of Strategy Cloud Automation Solutions
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Mentor’s Viewpoint
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ecently, I sat in a client road map meeting to discuss a major platform migration effort. Their VP of Technology, QA engineer, orchestration architect, and software development director walked through the delivery plan of how content would be moved from one automation platform to the new platform. While the major topic was not software integration, the questions continued to arise around integration, APIs, and the interaction of these within the systems. In tech, we all know that integration is at the center of almost any project because so many groups are on disparate technologies and solutions. Teams are sold into multi-year license agreements, managers find their preferential tools, or companies fall into the age-old “it’s the way we’ve always done it” and end up on different solutions or even different versions of software. Both the VP of Technology and the QA engineer brought up the point that multiple groups were using different ticketing, support, development, and project management tools to complete their work across the entire company. None of the technologies talked to each other and most of the teams were based in different regions, effectively siloed from collaboration. A major issue with these disparate solutions is the lack of reporting, which ultimately means a lack of visibility into the system. The VP, Director, and QA engineer are all looking for report-outs of various items— development status, API calls, use percentages, release timelines, or others. How do you know what is functioning well versus what is hanging up in a system? This translates to: how can you determine a successful ROI versus what is ineffective? We know that at the heart of every customer’s end-game is revenue return. By mentioning the variety of software that teams were using, the client was really saying that there was a void in their software solutions. Development is working on deliverables in Jira, QA is testing in Swagger, and management is missing reports of the entire release process. The void is the lack of visibility. Traditionally, integrated software solutions are thought to be technologies like Microsoft Office, Adobe Creative Suite, AppleWorks, etc. that bring a variety of software tools into a one license, one suite download. As the market changes and companies look at increasing revenue and reducing operations burden, there becomes a need for integration across multiple software solutions that is not as simple as “click and save.” With APIs and the increasing amount of connections that various tools include,
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integration across these solutions becomes an expectation for any customer. When I assess a tool, I automatically look for integrations. Can I connect my CRM to my marketing automation platform? Can I connect my project management tool to my company’s instant messaging? Can I integrate my QA tools with my development solution to speed-up releases? As a standard, customers now look for unified systems to accelerate growth and improve business productivity. As competition increases, it becomes paramount to provide a first-class customer experience and satisfy customer expectations from the start. If you are unable to provide integrated software solutions from implementation and quickly resolve issues with hang-ups in systems speaking to each other, customer satisfaction levels drop and the risk of losing the client rises exponentially. It is vital to launch new products, projects, or experiences with the end-user in mind; proper planning of the pain points before launch enables faster revenue for both you and the customer. While it can be time consuming to develop the target mission and pain points prior to a sales pitch, the comprehensive big-picture ultimately enables you to spend more time on customer acquisition and retention efforts instead of developing or resolving software solutions after the fact. Investments of both time and resources at the start can feel like a burden as it cuts into short-term revenue goals; however, long-term growth evolves from the ability to nurture customer relationships through the understanding of their frustrations and bottom lines. Through understanding the customer’s need for integration first, we enable bigger, faster, and more frequent growth opportunities. If customers demand integrated software solutions outside of the traditional one suite downloads, how can today’s software providers and customized service providers meet this demand and improve the customer experience? Ensuring that your services integrate with a variety of technologies and software solutions have integration points to connect to a multitude of solutions is a great starting point. At our company, we ensure that we stay up-to-speed on changing technologies and market demands to remain agile in the vendor space. Our independence and expertise to many solutions allows us to work across any vertical with any technology to meet any demand. Ultimately, it is not a single IT strategy that drives customer experience, but really the broader business strategy that fosters their experience, long-term loyalty, and complete satisfaction.
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IoT America
Creating Greater Business Value & Quality of Life in Rural America
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company to service clients across rural America, manage oday’s advanced communication networks and private and public network deployments and form strong innovative wireless technologies have partnerships with global IoT-solution companies. revolutionized our lives in so many ways – from immediate, multi-faceted connectivity between individuals Improving Operations with Proven Technology to revolutionary tools to help businesses save time and money and improve their returns on investment. Many The managed-services offerings from IoT America areas of rural America, however, aren’t equipped provide solutions that measure soil moisture and with a wireless infrastructure to make all of this temperature for golf courses, city parks, possible and, as technology and networks universities and all types of agriculture, continue to evolve at lightning speed, such as orchards, vineyards, row crops, delivering holistic solutions to remote and horticultural land used for bulbs, geographic areas is even more flowers and tree care. SoilIoT America partners with challenging. Internet of Things monitoring technology remotely America (IoT America) is clients to give them measures soil temperature working to change all that. and moisture levels. Other true peace of mind and provide solution services include IoT America provides a seamless experience using trackers for businesses, managed services that farmers, and local wireless solutions that enable municipalities and governments to locate businesses of all kinds to take solve everyday equipment, vehicles or other advantage of new digital business problems. physical assets, as well as fill-level innovations, improve the efficiency monitoring for waste bins or liquid and effectiveness of their existing containers. All of these services deliver operations and manage their technology actionable data to help transform enterprise ecosystems easily and precisely, in real-time. and agricultural operations. In partnership with existing communications providers, IoT America helps customers access the “Many farmers, ranchers and businesses are still using data they need to make faster, more-informed decisions time-consuming, manual methods to run their that increase efficiency, enhance production, preserve operations,” Klaumann commented. “They gauge soil natural resources and protect their valuable physical assets. moisture levels by a ‘feel’ test, confirm soil health by collecting samples, and send them to a testing A key member of IoT America’s Executive Team is Jeff facility—which takes an extended time to get the results. Klaumann, Chief Operating Officer. Jeff grew up in rural They manage water tanks, feed bins and assets by America, and members of his family still own and operate physically inspecting their land, which, in some cases, can farms. With this background, Jeff understands the unique comprise of thousands of acres. By using IoT America opportunities and challenges that exist for businesses wireless sensors instead, key data is automatically sent to a operating outside of urban centers. His expertise in business machine-learning, cloud-based platform, enabling farmers operations, wireless connectivity, technology strategy, to see real-time information on a web dashboard and know lifecycle management and network deployment have precisely when it’s time to adjust irrigation, fertilization, manifested in a unique service provider that empowers pest control, replenish tanks and bins and more. They can customers, as well as wireless channel partners. save time, save money and get better results.” IoT America’s strategy, and Mr. Klaumann’s, vision is to simplify technology for farmers and ranchers, enabling the
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10 The
Most Innovative
IoT Disruptors of 2019
Jeff Klaumann Chief Operating Ofcer
Customer-first Mindset Farmers and ranchers have different day-to-day needs than those of campus-based organizations or local municipalities. That’s why IoT America develops customized service packages for its customers that address their needs, solve their problems and provide measurable returns on investment. As new technologies are launched in the marketplace, IoT America is proactive in testing and evaluating them to determine whether they’re of bottomline value to customers, and that they’ll deliver their promised results. It’s all part of IoT America’s customer-first mindset and corporate culture. Its highly experienced team has decades of technology and mobility experience. The company is fanatical about providing the highest quality service to all of its clients, and it seeks solution providers and partners that share its vision and approach. The company also fosters creativity and entrepreneurship within its own workplace, and encourages team members to explore and share new discoveries and ideas that can benefit clients. A true collaborative environment, IoT America leadership promotes individual forward-thinking and teamwork support, provides its employees with the freedom to create, and takes resulting new ideas and suggestions seriously. Working Alongside Clients
supposed to do, only to realize after the sale that the product doesn’t deliver because a key component of the bigger solution is missing. IoT America managed services addresses this issue by working closely with its clients every step of the way to identify their needs and concerns, identify the optimal solution, manage the installation, test it thoroughly, provide ongoing management and support and–as they become available–install upgrades to enhance a solution’s performance or capabilities. Exemplifying Satisfaction “The devices, software and wireless networks known as “the Internet of Things” has proven its potential and ROI,” Klaumann added. “IoT America is among the first to deliver those capabilities, along with managed services, to a significantly underserved market while keeping our finger on the pulse of continued advancements in wireless technologies. Beyond being recognized as an innovator, we want to be known as the trusted partner that helps customers in rural America transform their businesses, their operations, and their bottom line like never before.”
One of the biggest challenges within today’s Internet of Things marketplace is that it’s a crowded space with several companies offering only parts of a bigger solution. As a result, it can be difficult for customers to understand which solution will address their needs best, how to install the devices and how to manage the wireless network. Many times, customers invest in a product based on what it’s www.insightssuccess.com
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W
ARE
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E BEING ATCHED
?
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Future in tech
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ith the advent of Internet and Internet of Things, each passing days more and more things including cars, cameras, equipment, speakers, health devices are getting connected to the internet. And since then where ever I look, whomever I ask, I’m seeing people going gaga over this technology. Now! Don’t get me wrong! I’m not against the use of IoT devices, I love technology and IoT obviously will play a big role in every industry. However, for a person like me, who is always paranoid about his security and privacy IoT does ring few bells. Personally, I’d never like to see my fancy self-driving car being controlled or tracked by some shady
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personalities or someone listening through the smart speakers or someone hacking my phone’s or laptop’s webcam. The last thing I would like to be hacked is the security system of my house, which can eventually put my beloved family at risk. You may ask; why such paranoia? It is because I love my privacy! So! What should I do? Basically, we need to stick to few basic points and know the challenges that are currently plaguing the world of IoT. In this article I’ll share some of those challenges, that are affecting IoT devices.
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Ÿ
The Age old Issue of Default Passwords: If you are well versed with IoT, you might know the name of Mirai botnet. This botnet caused few of the largest and most destructive/disruptive DDoS attacks across the globe, and it is one of the best examples of the issue that occur while shipping devices with default passwords and not notifying customers to change them into a more complex one.
The one and only reason this attack was so successful, is that Mirai successfully identified those vulnerable IoT devices and used default ids and password to infiltrate and infect them. Ÿ Small Scale Attacks: Back in 2017, another botnet named Reaper came into foray. Reaper was potentially much more dangerous than the famed Mirai mostly due to its small-scale attacks that often evade detection. Ÿ Home Security: Since the invention of IoT devices, they are being used in home and office automation. For some which is a need and some merely a cool gadget. However, very small number of people
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know IoT devices can expose the IP addresses of its users and can pinpoint the residential address. Later on, this vital information can be sold in the darkweb, jeopardizing personal security. Ÿ Accessing Vehicles: With the growing usage of selfdrive cars, a skilled hijacker can get access a smart car through remote access. At the end which can be lethal as anyone can have control over your car and leave you vulnerable to various crimes. Ÿ Ransomware Attacks: Ransomware attacks have recently brought the world of internet to its knees, and IoT devices are not completely protected against those ransomware either. A ransomware attack could potentially disable or limit the functionality of IoT devices and stealing user data at the same time.
So, at the end all I can say, adopting a multi-layered security while developing IoT devices is essential for security. Also by keeping few basic pointers like using stronger passwords and multi-point security systems one can avert the attack.
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Praemo
Helping Companies to Transform through Technology
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any forward-thinking manufacturers and industrial product companies around the planet have made great strides in connecting their operations to the Industrial Internet of Things (IIoT) in recent years. Succeeding in the IIoT era demands the transformation of operating and business models. Determining how AI and IIoT can benefit any organization’s operations is the hidden key for the future of work. So, enters Praemo, an organization which is creating a future without disruptions by extracting the power of data and turning it into actionable insights. Praemo was founded by industry veterans, and its core technology Razor™ was developed utilizing real world experiences to solve problems leveraging Artificial Intelligence/Machine Learning by providing a non-intrusive solution for the customers. When RazorTM Started Breaking Grounds Praemo’s Razor™, an analytics engine combining industry expertise with AI and the IIoT to predict and prevent disruption to operations, utilizes existing IoT data and operational systems to provide insights that allow teams and operators to take appropriate action before negative trends manifest themselves in quality or production losses. This product creates a future without much disruption, shifting from traditional operating and business models to one that exploits the IIoT and advanced tools such as AI which are critical to remain competitive in a data driven world. The Trailblazer Andy Henderson the VP of Engineering and Data science has a broad range of practical operations experience in utilizing data to solve seemingly intractable issues in some of the most challenging manufacturing environments. Data acquisition, data analysis and process modeling have been central to every role Andy had at Caterpillar, during doctoral research and at GE. Andy led efforts inside GE in
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order to implement data collection and analysis systems in GE internal factories and worked with GE Digital customers to define their needs for digital transformations inside of their factories. He remains a practitioner, applying digital technology within industrial operations, and a zealot for the value that comes from leveraging those technologies. Andy has built technology in collaboration with some of the largest Research teams in industry and is considered a leader in the space. Focusing on Critical Areas Everything Praemo does, starts with two critical areas of focus – first, delivering value in real industrial use cases and second, delivering lean technology. Essentially, Praemo’s deep customer focus on both operational and technology teams sets the organization apart. That customer focus and empathy also guides how the company works internally. When it comes to tackling competitors, Praemo believes strategy without execution is hallucination. The company came out of industry, and has executed in the spaces it serves with Razor™. That’s the real difference here, this is not tech being brought to industry, this is industry guiding the application of tech. The difference is subtle and incredibly powerful. The Ability to Avert Disruption can have an Impact When it comes to tackling challenges. Praemo believes proper use of advanced tools like AI are at the heart of enabling the Digital Transformation at any company. Praemo’s team has successfully driven that transformation at the world’s largest industrial companies and has embedded that experience in how it delivers its technology. The technology has to work and must provide sustainable www.insightssuccess.com
10 The
Most Innovative
IoT Disruptors of 2019
Andy Henderson VP of Engineering & Data Science
returns, that’s a given, but whether it can be deployed quickly - with little to no risk – and scaled rapidly in complex organizations – that is the real key to supporting a company’s transformation.
Client Testimonials “Praemo’s Razor™ is giving us real live connections to machine and man, and helping to harvest the abundance of data and make good business decisions in a business with little room for delays.” — Karl Wadensten, Chief Executive Officer, VIBCO “Praemo’s Razor™ has allowed us the visibility to foresee hidden risk potentials within our operational environment before they escalate.” — Ernie Addezi, Vice President Operations, Precision Record Pressing “Our manufacturing processes are world-class, and leveraging technologies like AI allow us to take them to the next level of performance — this is critical as we digitally transform operations. Praemo’s domain expertise and lean approach were key for us, allowing us to launch the First Use quickly and support our Industry 4.0 initiatives.” — Eric Stockl, Chief Operating Officer, CH Guenther & Son
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Praemo is creating a future without disruptions by extracting the power of your data and turning it into actionable insights.
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When one really digs into what Praemo is building, it becomes evident that this is not a technology that solves a specific problem for any particular industry, it solves a class of problems exhibited in all industrial operations, ie, the challenges in recognizing and alerting teams or systems to patterns in a disparity of data before they impact performance and productivity. When one thinks about individual machines, coordinated work-cells or processes and integrated supply chains – the ability to avert disruption can have an extraordinarily large impact on performance.
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About the Author Dr Danil Korchagin is an innovator and senior expert in ICT. He specialises in signal processing, data analysis and software engineering. Having worked for industries, organisations and academia, Danil Korchagin has comprehensive experience in both the industrial and academic worlds. He has managed many ICT projects with outstanding performance outcomes. He is founder of Aicue.
Dr Danil Korchagin Founder Aicue
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Expert’s Outlook
Living Through Fourth
Industrial Revolution
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anil Korchagin set up Aicue, a technology company that targets to change the way audience videos are consumed on the web, in 2011. In this article, he shares his point of view on ongoing fourth industrial revolution and its impact on everyday life. We live in amazing time of fourth industrial revolution. The industrial revolution surpasses the scope of ICT, transforms the world and businesses, jobs and life styles. The concepts such as digital transformation, artificial intelligence and connected objects, incarnated into smartphones, are already hiding in our pockets. The self-driving cars leave science fiction and arrive into reality. The old professions go into
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oblivion and get replaced by new exciting jobs. The artificial intelligence based solutions are already present in many cross-domains and quite often used by professionals and businesses to smarter use time and improve productivity. These solutions can manage financial portfolios and decrypt genetic code, pilot robots and drive cars, entertain people and even be creative. As an example, the cliperie.com platform creates new compelling clips by automatically linking audience videos all together from big data cloud. The big data becomes de facto fuel of XXI century and industrial revolution. The amount of
information, which is being gathered and transmitted by digital gadgets, sensors and internet of things, surpasses any imagination. Constantly increasing and improving population of digital objects results in constantly improving quantity and quality of data, while the next 5G mobile networks are going to take care about increasing digital data traffic. The big data surrounds us and helps to come up with efficient solutions. There are already more than fifteen billion connected objects worldwide. The population of connected devices will surpass fifty billions in less than five years. The internet of things, network of connected devices, is already present in commercial and September 2019 | 41
industrial, consumer and infrastructure areas: from connected wearable heart monitor wristbands to connected pullovers, from connected security cameras to connected alarms, from connected parking lot sensors to connected displays of available places. The internet of things in turn enables smart tiers of technologies as smart homes, smart parking, smart traffic control and smart cities. The smart home hubs control communication among connected thermostats and stores, heating systems and other connected objects to enable home automation, energy savings and higher quality of life. The smart cities enable to reduce traffic jams and adjust public transportation in real-time, tighten security control and predict unforeseen events, reduce noise pollution and improve air quality. Constantly connected digital gadgets continue to pull further more people from reality to social networks and virtual worlds. The choice of remote communication still outfights real life communication. The picture of the family together with each member navigating within its own virtual world on smartphone starts to be everyday occurrence. The same picture can be observed in the trains, airports and other places. However, some people started to apply reasonable moderation. Even when people put away connected gadgets and back to physical world, the following interaction might be with nearby humanoid robot. Powered with same artificial intelligence as their virtual compatriots, they can follow conversations, understand individual social signals and respond appropriately. Their social interaction ability keeps improving, making future humanoid robots irreplaceable companions and assistants in nursing homes and hospitals, hotels and commercial stores. The industrial robots are separate topic. The global robot density in the manufacturing industries is
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accelerating around the world and there is already at least one industrial robot per 100 working people in more than 20 countries worldwide. The ongoing trend to automate production helps industries to be more competitive on the global market and has positive impact on job market in many countries due to manufacturing stays at home instead of being moved overseas. The tangible shift in professions happens with all industrial revolutions. The current one is not an exception. Some professions get automated, freeing up people to do new tasks: data management, data interpretation, digital marketing management, robot supervision, process control, process moderation, intervention in unforeseen situations, quality control and so on. The automated places can enable work week reduction and equilibrate shift in social insurances caused by increasing life expectancy. The advances in technologies enable to process more data with less energy and smarter use available resources. The paradox in our society is that the focus still stays on profitability and growth over durability and climate sustainability. As consequence, the digital footprint on global energy consumption keeps increasing from year to year and can reach one fifth by 2030, regardless it is feasible to pursue industrial revolution at moderate pace within fixed energetic envelope until there is an excess of renewable energy. The years will pass. The artificial intelligence, big data and internet of things will become ordinary tools in many areas of our life just like electricity and telephones, internet and personal computers did during previous industrial revolutions. No one will be questioning them anymore. They stay under human control. The human society is free to decide up to which extent new technologies and innovations have to be validated, regulated and certified for future everyday use.
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