The 10 Most Inspiring Businesswomen Making a Difference, 2021
Marisa Elizundia
A Courageous Leader Redefining Thoughts About Work
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umerous individuals in recent times tend to give their best at their workplace to get successful results, but often it isn't the case; at times, the efforts aren't enough. It can affect individuals, leaders and organizations on many levels; it becomes essential to maintain and strengthen personal and professional development. However, industry professionals never treated these problems as necessary, but one entrepreneur who understood that there are more benefits to the job than financial is Marisa Elizundia. The idea behind her venture is to spread awareness to understand, internalize and effectively capitalize on those non-financial benefits derived from work. Marisa is the Creator of the Emotional Salary Barometer. This online tool helps one know and understand their emotional salary to obtain clarity on designing and shaping their desired career. She introduced a concept that no one had taken the time or interest to research in-depth. This interest comes from her vast experience working in this area and from the observation and realization that when she looked at demotivation, lack of productivity, commitment, cooperation, etc. there were other reasons, often more or equally important than the financial aspect of work. This led her to research the following question: when we take money out of the work equation, why do we work? As a result of this the Emotional Salary Barometer was born, which proved that the impact Emotional Salary has on people's health, wellbeing, motivation, and productivity is more than we think.
42 | August 2021
The groundbreaking idea is to use the time one spends at work not only to earn money at the end of the month but also as a platform to help one grow personally, professionally, socially, and even transcendentally. The Voyage Filled with Storms For the past 25 years, Marisa has worked in the people development business in multinational organizations, previously as an employee and currently as an entrepreneur. Throughout that time, she has always been passionate about people and the impact that work has on their lives. She has seen firsthand that apart from the financial benefits you get from work there are other factors that have nothing to do with money or financial value and, have an enormous impact on overall satisfaction, health, motivation, wellbeing, and productivity. These aspects, which could be seen as vague or unclear or may not result in an immediate impact, need constant involvement and shared responsibility from the organization, its leaders, and the individuals themselves. It is why it's very common that People Development Strategies receive the least budget. This means that the policies and strategies implemented are poor, inefficient, or that a lot of money is spent on activities that do not solve the problem at hand or give good results. Marisa expresses that her biggest challenge was introducing the new concept to the market (Emotional Salary) that is different (but complementary) to what is common in the Human Resources areas, such as Employee Engagement Strategies, Employee Experience, Employee Satisfaction, and more.
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