The 10 Productive App Development Companies in 2019

2019 / Vol. 11 / Issue 05

10

The

Productive app development

companies IN 2019

C.R. Venkatesh Founder, CEO, MD

DOT COM INFOWAY Facilitating O shore IT Outsourcing Globally

E App Development Enhancing India’s Digital Growth Spectrum

T

he Indian App Development Industry is one of the most dynamic parallels having an intrinsic approach towards the requirement of various apps in this digital world. Mobile apps have made our lives so much easier that the change we see today in our day-to-day activities has never felt so surreal. The convenience of it has really made all the difference.

Simple things like payments online has revolutionized the way we purchase and sell things or services in a seamless manner. No one from the past 5-10 years would have imagined that you can make payments for the goods and services exchanged digitally.

That is, the monetary instrument not being in the form of hard cash and cheque. Even plastic money is out of the scenario. The game has totally changed to a virtual payment system where a couple of servers handle all the banking transactions and information related to it which is utilized to make secure payments between parties involved.

Digital payment platforms like BHIM UPI, Phone Pe, and Google Pay are disrupting the market in such a way that the concept of monetary exchange has gone beyond and above the conventional methods. Even the small and medium business vendors are also enjoying the benefit of quick access to payments and hassle-free transactions after each and every deal made. The offers provided by these apps have also proved to be an encouraging factor for the individual app users as it provides quite an incentivized approach in the form of cashback and scratch cards.

Apps have played a major role in enabling ease in access to information and distribution of the same to the relevant users. The most important factor that these apps have is the user-friendliness. If an app needs to be relevant in this industry, its user-friendly nature is what makes it more quantifiable in terms of downloads, subscriptions, and in-app purchases. The App development market in India has started to scale new heights. The modernization and technological advancements in the digital space have given rise to a lot of smart devices that are in need of comprehensive accessibility in terms of user interface and end-to-end communication with users. That’s where highly innovative apps with seamless data exchange come into the picture.

After all, the user experience is all that matters for a smart device operator and if the designated apps for the device fail to deliver the same, it raises the question on the device’s function and its practicality. This will inertly affect the smart device’s approach to its customers negatively.

Hence, it can be said that an app can make or break the very integrity of the smart devices that we use in our daily lives and its accountability somewhat lies in its continuous updates. India’s app development market has a lower cost as compared to American and European agencies which have proved to be quite an attraction for the client organizations or users. App development in India is on the rise with a new vertical namely outsourcing. It is one of the economical options to get an app developed which can be carried out solely also with the help of few websites. Yet, there are a lot of companies that are acting as middle-men, with a pool of in-house or freelance outsourced developers that can enable solutions to your every app-based

Darshan Parmar Editor

requirement. They can cater to your individual choices and suggest what the industry needs right now with consideration of your creative vision for the app and present you with the app of your dreams!

This issue of Insights Success has solely focused on these app development companies that are striving for change and thriving on customer satisfaction. ‘The 10 Productive App Development Companies in 2019’ showcases businesses that are enabling digital solutions on a whole another level. Simplifying and enhancing the user experience is all that matters, and the esteemed organizations featured in the magazine are portraying a similar gesture in their distinct way.

The cover of this month’s issue signifies an organization which is apt at providing offshore IT services on a global platform. Dot Com Infoway (DCI) is a company known for taking challenges head-on. Being an end-to-end IT and mobile solutions company, it facilitates an array of services such as AI, Blockchain, Mobile Application Development, Mobile Marketing, Digital Marketing, IT Infrastructure support and staffing along with outsourcing services.

A smarter and innovative technology partner, building IoT solutions for different business needs of the client organizations is Bluepixel Technologies LLP. Added in the cluster of this month’s issue, Bluepixel is a forefront player in Bluetooth, iBeacon, and IoT development services. Another leading company in the list that provides competent end-to-end IT and product engineering services is Gleecus TechLabs. It believes in a very simple idea - to understand PEOPLE. With the power to convert any idea, plan or design into an app or a website, iCoderz Solutions is all set to incarnate the vision of its clients. Its creative designs stand out in such a way that it makes the users hooked right into the content from the get-go. Also, Prometteur Solutions is a development company that specializes in mobile app development and puts its customers first while delivering a great digital experience. One company that is taking the way of doing business to the next level of digitalization is Softuvo Solutions. Softuvo’s team possesses a skill set that helps its clients in achieving their desired business goals.

This month’s issue features an Interview with Mr. Saranraj from Nextbrain Technologies. Nextbrain is one of the top mobile app development company focused on making the accessibility of the data more user-friendly. Similarly, emphasizing on Data Science and educating us about the Data Analytics is Ashutosh Sharma - Founder of Data Potential. His CXO standpoint makes us aware of how the emergence of new technologies is helping client organizations in increasing customer satisfaction with the application of data science.

Dive into the panorama of the Indian app development space curated by Insights Success featuring some exceptional businesses with some game-changing tactics at their disposal. Read Away!

Darshan Parmar

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Contents

DOT COM INFOWAY

Facilitating Offshore IT Outsourcing Globally

08

INTERVIEW WITH INSIGHTSSUCCESS

34

Nextbrain Technologies

Consumer Satisfaction

Cascading the App Development Space Remarkably

The Future of Customer satisfaction: and how data science will separate the boys from men

A R T I C L E S

c x o S TA N D P O I N T

14

18

22 Market Dynamics Challenges to Enter in the Indian App Development Market

Bluepixel Technologies

40 Apps-World App Development Industry

Deriving an Approach towards Client Satisfaction

in India & its Dynamics

28

26

iCoderz Solutons Turning Your Ideas into Reality

38 Gleecus TechLabs Solving Complex Problems with Impactful Solutions

32

Prometteur Solutions Comprehensive Digital Solutions for Business Needs

Softuvo Solutions Driving Success Through Digital Innovation

Editor-in-Chief Pooja M. Bansal Managing Editor Darshan Parmar Contributing Editors Ananda, Sneha Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Sapana Shinde Co-designer Mayur Koli Business Development Manager Megha Mishra Business Development Lead Ashwini Pahurkar Business Development Executive Sonica Sonawane Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executives Uma, Ketki Circulation Manager Tanaji sales@insightssuccess.com

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COVER STORY

DOT COM INFOWAY Facilitating Offshore IT Outsourcing Globally

“Dynamism and dedication have always been Dot Com Infoway’s way of approaching work”

C.R. Venkatesh Founder, CEO, MD

“Dot Com Infoway is a place where individuals are encouraged to push their limits to find innovative, disruptive solutions”

T

echnology is evolving each day, significantly affecting the way human beings live, work and dream. Mobile and web applications are the vehicle on which technology traverses through our daily lives, connecting the world seamlessly. In essence, Mobile and web applications hold the key to all future technological integration. App development, therefore, becomes an intriguing space to be in. Designing applications is exciting, as it renders power to people in order to change the way they live and do things.

Moreover, with the rapid advancement in technology and the emergence of AI, IoT, AR, and other path-breaking technologies, app development has become all the way more intriguing and pleasantly challenging.

One such company taking the challenges head-on is Dot Com Infoway (DCI). It is an awardwinning, end-to-end IT and mobile solutions company that offers a wide array of services. The services include web and mobile application development, mobile marketing, digital marketing, IT infrastructure support and IT staffing, and outsourcing services. Additionally, the company also offers IT consulting and business consulting services. “At Dot Com Infoway, we have the potential and experience to deliver what your business needs,” claims DCI team.

DCI is an award-winning, CMMI Level 3 company that offers mobile and web application development mobile app marketing, and digital

Productive 10 App Development

The

Companies in 2019

marketing services that are sought by markets around the globe. It follows the highest quality and service benchmarks in creating solutions across industries. The key differential in the company’s development modus operandi is the inclusion of IT and business consulting. It collaborates with business owners and institutions to understand the objective of any technology solution.

The DCI team then designs and develops solutions that are userfriendly and meet all the objectives of clients. The company leverages its high-caliber teams and state-of-theart infrastructure to create highquality solutions using the latest technology. With more than 15 years of mobile app development experience, the company is one of the premier, long-standing mobile app development agencies in the country, and the world.

Inspirational Pathway C. R. Venkatesh is the Founder/ Managing Director/ CEO of the company. He is a Mechanical Engineer and a serial entrepreneur with a knack for setting up and driving technology businesses to success.

Venkatesh has spearheaded the business from a single-office IT software company to a full-fledged technology firm while securing a prominent presence in the digital marketing space. Helming the company successfully for two decades, he has expanded the company’s presence in international markets also. Under his leadership, DCI has earned numerous awards

and top listings on global platforms in the last few years. Venkatesh has been a pioneer in the mobile and web technology in Asia, and he continues to contribute to the industry by organizing large events such as the GMASA (Global Mobile Application Summit & Awards), etc.

He has received a lot of appreciation and awards over the years, some of which are listed below: 1. Young Innovative Leader Award Recognized by World Innovation Congress 2. IT Professional Of The Year at The Golden Globe Tigers 2016 3. In the Advisory Board of the Asia Pacific Business Awards 4. ‘Best Employer’ Award in the

13th Employer Branding Awards!

5. King of Brands Dot Com Infoway With a definite philosophy of being a market leader, DCI has always strived to be an early adopter of technology. The initial challenges were to scaling up and building a team of professionals skilled at emerging technologies. “The field of IT and technology was largely unorganized when we started, causing haphazard competition,” says Venkatesh. “We were able to create our niche and build credibility in a market that was full of halfbaked players that set unrealistic promises to the clients and seldom delivered solutions for their

“We start seeking where others stop thinking; this is how we have been able to build remarkable solutions for a diverse set of clients across industries”

satisfaction,” he further adds. The company, however, stood the test of time, and not only kept delivering value-added solutions to its increasing client base but were also able to embrace new technologies and development styles. All of this in order to serve the clients better, and consequently, to the end-users. It is the love for technology that has primarily helped the firm in moving from strength to strength, creating a robust organization in the process.

DCI’s style of working is unique.

“We experiment, ideate and innovate a lot in each project. One thing that excites us about what we do is the knowledge that we have, and the power to change tomorrow,” tells Venkatesh.

DCI envisions to be the ‘Go to Company’ for highly functional, responsive and innovative solutions across technologies, platforms, and devices. The vision of the company is to keep providing cutting-edge technology solutions – powered by deep business insights - to clients and users, globally. The mission of the company is to be in-step with the evolving technological landscape and collaborate its experience in business consulting and technology to keep creating advanced solutions for a global clientele.

Final Takeaway Venkatesh opines, “Mobile and web applications are the vehicle for all profound technologies to transform into powerful tools for humanity.

“One thing that you’d probably hear the most when you are at any of the DCI offices is Everything is possible, especially the impossible”

From entertainment to fitness, and to work efficiently in social networking; apps make it easier for people to explore the most out of technology.”

From the application development perspective, the company would be focusing more and more on emerging technologies such as AI, ML, Virtual Reality, IoT, Blockchain and bots.

These new technologies are already bringing a sea of change in the way most industries work. As these intuitive and smart technologies will power the real world, the need for mobile apps that can host them would increase manifolds. Since Smartphones would continue to be the single window for managing and operating a plethora of things in real life, mobile applications would be the platform for humans to interact with the intelligent technology of tomorrow.

As technology advances, people, in the near future, would increasingly be using their mobile phones even to do mundane tasks such as opening the door and finding a colleague in the office. “We are excited about being at the forefront, creating solutions that would enable advanced technology to be integrated into every aspect of our lives,” claims Venkatesh. “We envision to create impactful solutions that seamlessly connect various devices and data inputs, offering an impeccable technology leadership to our clients – and a sustainable, better world for the people,” he concludes.

NEXTBRAIN Technologies

Cascading the App Development Space Remarkably

This issue of Insights Success includes insights from a company that is deriving success in this ever-dynamic space of App Development making the accessibility of data more user-friendly.

Plug-in and enjoy cruising through the journey of Nextbrain Technologies Pvt. Ltd.

Mr. Saranaj CEO

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NOVEMBER 2019

INTERVIEW WITH Insights Success

1.

ANS: Nextbrain Technologies is a top mobile app development company that offers mobile and web app development solutions to startups, mediumsized companies, enterprises, and IT companies.

The mobile apps range from simple on-demand food ordering mobile apps to a sophisticated chatbot, AI, IoT and Blockchain solutions. We started our journey of Nextbrain Technologies in early 2016. We started with a handful of people who have a desire to work hard. Gradually our team increased in size, and now we are a team of 50+ members. In these 4 years, we have achieved various milestones to earn customer satisfaction.

In a short period, our excellence and dedication satisfied our clients, and we have worked on 120 projects till now.

2.

Tell us about your CEO.

ANS: The CEO of Nextbrain technologies, Mr. Saranraj has 11 years of experience in Web and Mobile applications. Working with many top brands and various startups, Mr. Saranraj gathered the expertise to build dreams into reality. Hence, Nextbrain technologies emerged in 2016. The CEO, Mr.Saranraj says that the mobile apps and its acceptance all over the world made him realize the longevity of the mobile app development market. Hence, he came up with the startup idea and materialized the dream. As the CEO of Nextbrain technologies, Mr.Saranraj focuses on building a world-class brand in the field of Web application, Mobility, Digital marketing, Chatbot development, and Cloud computing.

3.

for iOS and Android versions. We use the Laravel PHP framework, Opencart, Wordpress, HTML5, CSS3, Angular JS, Node JS, Java, C# to build the website and mobile application to our customers.

The highly experienced team works on cutting edge technologies and gives the apps with best-features to the clients of different verticals like restaurant and food, manufacturing, education, banking & finance, and retail. The in-house team strives at delivering high-quality products to the customers through an extensive logistics infrastructure. We do have repetitive customers, and they keep coming back because of the quality of the products we develop.

Explain in brief the facilities that your company offers?

How does the company cater to a mobile, web application and education solution?

ANS: The company caters to the clients with the apps

NOVEMBER 2019

4.

What fascinates you about the app development industry?

ANS: Today mobile apps have changed the way of the business engaging customers. Almost all users prefer to use the internet over mobile for easy and convenient access. The mobile app makes it just one click away from the customer. They can access the app from anywhere, anytime. As the mobile app industry is using the latest technologies with complete maintenance, bug fixing, and post-launch support to create a flawless mobile app most of the users are getting attracted to the productive mobile app development industry.

5.

Name a few Awards and Accolades.

ANS: The review and scorecard at GoodFirms is proof of the quality services offered by Nextbrain Technologies app developers. Clutch ratings and reviews have certified Nextbrain technologies as the top mobile app developers in 2019.

CIOReview India has also recognized Nextbrain Technologies as the top mobile app development company in 2019. The Manifest, silicon India, appfutura have also ranked Nextbrain

INSIGHTS SUCCESS | 15

technologies as top mobile app development companies in 2019.

6.

effective solutions to our clients by adopting the latest technologies with an insight to provide unique mobile applications.

What are the services offered by your company?

Vision - To delight our customers by building highly scalable mobile applications that reach across a variety of devices and platforms.

ANS: We use the latest tools and technologies to design, develop and deliver mobile and web applications.

9. ● ● ● ● ● ● ● ● ● ● ● ●

User experience design Web Mobility Artificial intelligence SaaS product development Serverless product development DevOps consulting services Staff augmentation / Dedicated Team IoT Chatbot development Cloud Adoption Internet marketing

Nextbrain Technologies delivers unique, secure, and robust mobile and web apps as per the client requirements. With a team of highly experienced developers, designers, and other support staff, we aim to deliver quality products to our clients.

7.

Major challenges the company has faced during its growth?

ANS: The startup company needs more funds to grow which is a challenging one. In the early stage of business, winning the trust of customers, dealing with competitors, time management also became a difficult task. We strive hard to overcome all the challenges faced and withstand in our business.

8.

A key mantra that has driven you over the years?

ANS: Hard work with an optimistic approach and being honest with our clients is the key mantra that has driven our company over the years. We use our full potential in contributing to our companies growth.

10.

A quote that best describes your company?

ANS: Our ability to learn, and translate that learning into action rapidly, help us grow faster.

11.

Looking at the future from a development point of view, where do you go from here?

ANS: We have grown from a startup company with a handful of employees in 2016 to 50+ employees now. We are now in the process of expansion to create the largest mobile and web app development company providing end-to-end digital solutions and quality services to our clients. In the future, CEO, Mr. Saranaj would like to be an industry expert by gaining specialized knowledge in the field of mobile and web applications and working on large-scale projects providing unique solutions to the clients.

Vision and mission.

ANS: Mission - To provide quality services and cost-

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NOVEMBER 2019

Deriving an Approach towards Client Satisfaction 18 | INSIGHTS SUCCESS

T

he digital era has revolutionized how the business operations are carried out.

One of the important factors that has made a difference is the ease of operating devices that are user-friendly in nature. As an innovative and smarter technology partner, Bluepixel Technologies LLP builds IoT solutions for various business needs of the client organizations which helps in keeping them ahead in this digital age. Read ahead the glorious story of how the company has been a major contributor to the app development industry.

1. Explain in brief the facilities that your company offers in the various sectors of the app development industry? Ÿ

Bluepixel Technologies is a forefront player in Bluetooth, iBeacon and IoT development services. We provide Enterprise and Custom Bluetooth & IoT based solutions like no one else in terms of innovative approach.

Ÿ

Our core specialization is in providing custom Mobile Applications based on Bluetooth, Bluetooth Low Energy (BLE), iBeacon, NFC, RFID, QR Code and IoT technology possibly across all the major sector of industries. We also provide App development for Android Tablet, iPad, Android & Apple watch as well as other Wearables. Other services include Hardware & Firmware development, UI / UX Designing for Mobile Apps and Web development. Our tailored and custom made solutions includes iBeacon based Proximity Marketing, Smart Health & Fitness Apps, iBeacon based Indoor Navigation, Vehicle & Assets tracking, NFC, QR codes & RFID based solution.

NOVEMBER 2019

2. Kindly tell us about your Founder/CEO and his/her contribution towards the company and the industry. Ÿ

Now the Founder of Bluepixel Technologies LLP, Mr. Himen Patel used to work as a Software Developer for years before he came up with the idea of having his own Start up.

Working as a developer for a long time, he realized he wanted to utilize the latest & future technologies to contribute much more towards the Software industry and hence Bluepixel Technologies was born with a vision of exploring Bluetooth, Bluetooth Low Energy (BLE) technology which was lesser known then.

NOVEMBER 2019

Ÿ

He has contributed towards developing their own Product App BLE Scanner, along with his co-founding partner Mr. Rakesh Jiyani and they successfully launched this App in the year 2014.

BLE Scanner, currently having 1 Million+ downloads on the Google Play Store was developed with a vision to help Bluetooth community and Developers who wish to build BLE Products & Applications. It is not only used by developers but also people are using it to find their lost Fitness Trackers and other Bluetooth Smart Devices.

3. What fascinates you most about the app development industry? Ÿ

The rapid & dynamic changes

observed in technologies fascinates us the most and drive us to adapt to as many future technologies as we can, but one at a time to continue providing robust, customized and innovative App development solutions to our customers. We are also intrigued to see the benefits of Mobile Applications across various verticals of industry especially Healthcare & Fitness, Home Automation, Travel & Transport, Education & E-learning, Restaurant & Cafe.

Kindly mention the awards and accolades received by the Founder/CEO and the company? Ÿ

Topped in the list of “10 Most Promising Proximity Technology Solution Providers – 2018” by INSIGHTS SUCCESS | 19

Ÿ

CIO Review Magazine, India.

Accredited by GoodFirms as “Top IoT Development Company.”

4. What kind of solutions/services/products does your company offer at par with the current industry standards? Ÿ

Along with Mobile Apps for Android & iOS devices and Web development service, we excel at providing customized iBeacon based Proximity Marketing Solution, IoT solution, Asset tracking solution, Bluetooth, Bluetooth Low Energy (BLE), Beacon, NFC & RFID based solutions, Apps for Wearable devices with an aim to match with the technology trends that keeps on changing so radically.

What are the major challenges the company has faced during its growth? Ÿ

Finding the right candidates to get the work done was one of the major challenges for the company in beginning, since Bluepixel Technologies was started up with prime focus on exploiting Bluetooth Low Energy (BLE) technology about which people were quite unaware during those days.

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Ÿ

Apart from that getting BLE based projects added up as a bit of struggle because at that time, might be people just knew about the technology but not about its applications or uses in real life, like where they can apply this technology to serve their business or personal needs. To overcome this struggle, Bluepixel Technologies developed and launched their own Product App, BLE Scanner which had multiple usages & advantages using which people actually came to know more about how BLE technology works. BLE Scanner made its mark and started spreading in the market across the globe and gradually led to growth of the company.

5. Kindly share with your Vision and Mission of your organization.

Vision: To provide Smart and Effective solution in Bluetooth, BLE, iBeacon and IoT technologies as Customized Hardware/Firmware Device, Mobile and Web application to serve people across the globe.

Mission: As an innovative and smart technology partner, we look forward to building IoT solutions for Business & Personal needs to keep one ahead in this digital age.

What is your key mantra that has driven you over the years? Ÿ

“Work hard and deliver nothing but the best!” We have been a keen believer of this and have maintained our company culture firmly sticking to this quote.

Please share a quote that best describes your company.

“Technology at your Doorstep!”

6. Looking at the future, from the development point-of-view, where do you go from here? Ÿ

We are looking forward to strengthening our company more in the coming years by expanding our base and the development team. As per Bluetooth SIG report which states there will be about 3 billion BLE devices existing by the year 2023, we are also visualizing successive growth of our company financially. While we will continue providing our core services in Bluetooth & IoT development, we might also plan to adapt with upcoming technologies and broaden our business horizon by providing innovative solutions.

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etween the years 2017-2018, India was at the No.1 position, when it came to the sheer number of apps downloaded and used be it on iOS or Android. There was even a spike in the revenues earned from these apps though a substantial numbers were also of those which constituted free downloads. When it came to the earnings the scenario was entirely different with the US and China taking the lead with a huge margin.

India is thirsty for content these days with video streaming and downloading being the No.1 medium of entertainment. Netflix, Facebook Messenger, Whatsapp are some of the apps which have seen most action in terms of downloading. Despite the apparent industrial slowdown affecting the country in the present, apps development and downloading remains on top. The current positive scenario can be attributed to the following points: • Availability of good mobile phones in India in the present with decent bandwidth which allows for easy downloading, and streaming of video content • Presence of service providers like Reliance Jio which has seen usage per subscriber grow from 60 MBs monthly in 2014 to 1.5 GB per month in 2017-18.

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NOVEMBER 2019

Market Dynamics

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INSIGHTS SUCCESS | 23

• Good content is available in loads including Netflix-like streaming services • With 30% of smartphone users being women these days, an entirely new thought behind app development is a possibility • Playing games on the mobile, paid or otherwise are seen as cool “time-pass” these days with the way games are seen these days.

A lot more positives could have been garnered in this space but for certain minuses we face, like: • Good, workable ideas. Sample these facts. India plays a lot of online games with the like of PubG etc which are anything but Indian by built. With the top 10 mobile games being non-Indian, it’s fairly clear that all said and done, somehow the concept of conceivable content is yet to make its presence in India in a large way. Most of the app being developed in India are attuned to satisfy very basic needs instead of looking up to things like games and money-making ideas. Even serious stuff like Netflix etc are not Indian by concept. It’s just that they came into existence outside and India borrowed the similar idea to great effect. When it comes to creating the same on your own, Indians sadly are nowhere.

• Funding. Apps in India, including games are taken to be child’s play i.e., something people are still to take seriously. For this reason, besides some crowd-funding and angel VCs, those with deep pockets are yet to register their presence in funding Apps. Paradoxically, India has the largest reserve of gold which otherwise does not command any value other than intrinsic but look at Indian’s penchant towards purchasing it! Even the poorest WILL find resources to buy gold but not put it into funding great app ideas!

• Apps which are interactive: Typical Indian apps are nowhere close to those found outside in terms of interactivity. They are at best good to solve every-day problems the way PCs did a while back. When it comes to being instantly interactive, they are nowhere near a PubG in terms of usage. App, by their very definition these days need to be interactive and interesting almost instantly and all that India offers is online shopping apps which by its

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very nature have inherent lag. Till the time we build totally interactive apps, we shall continue to play second fiddle to foreign-made apps.

• Bandwidth which allows better downloading of pictures: India’s net connectivity, be it through wired lines, wifi or through data card on most mobile phones is pathetic to say the least. Even the measliest of mobile app needs a fair bit of data interaction in real-time to seem interesting. In India, bandwidth is well, anything but even reasonably wide. Phones can at best manage just about 2 to 3 MBPS which by any standards, is pathetic. China, India’s neighbour with similar population and related issues have taken giant strides to address this issue by rolling multiple 5G networks across the length and breadth of the country. Playing games, using apps for education and similar applications are expected to go through the roof in China in times to come. India is still to even start a pilot project in 5G and till that time, interactive apps could be a distant dream.

• Bad UX & UI. Indian apps just don’t have the look and feel of an app made by experts in the west. Indian apps are at best good for online purchases and very restricted actions. When it comes to anything seriously interactive which needs great looks, feel and operability, we stand nowhere. Our apps look dated, slow and anything but user focussed. With small budgets for their development, app making is still taken to be child’s play and accorded just the same priority. With the roll-out of 5G by 2020, things might just change for the better.

• Huge, huge markets which restrict visibility of app: The best of app in India have a tough time standing out of the crowd in India. And India, has a large crowd of apps today. Mediocre they may be, but crowd they are. And like crowds elsewhere, the restrict visibility to those apps which matter and need visibility but get relegated to the back of the crowd. Patience and providence seem the only answer here.

India does give its app makers some very tough times and reasons. But like always, it is these tough times and situations which if taken into account the right way in the right spirit can help develop an app (or apps) which in times to come may take India to the top of the list of countries which produce the best of apps!

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Gleecus TechLabs Solving Complex Problems with Impactful Solutions

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ndia has emerged as one of the world’s fastest-growing markets for mobile applications. The country is also known for the most number of mobile app downloads.

The demand for quality mobile content among Indian users is contributing towards the rapid growth, with video streaming apps gradually gaining popularity. Many leading app development companies are revolutionizing businesses with their unique applications, easing procedures and providing a lasting customer experience.

One such leading company which provides competent end-to-end IT and product engineering services is Gleecus TechLabs. The company believes in a very simple idea – To understand PEOPLE. Understanding every client’s need, what they want, what they would love to have, and what would excite them is their prime objective. This understanding helps to deliver with an avant-garde quality.

Being a PEOPLE FIRST company, it values employees with utmost reason and provides them the freedom and ability to explore their creative side.

FORWARD THINKING is at the core of its business values, its consulting approach, and internal workforce. It believes that a forward thinking

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ideology can assist intelligent digital systems to serve the greater good of human lives.

Delivering Customer-Focused Agile Solutions Throughout its exceptional tenure, Gleecus has developed vast experience and deep understanding of industries, use-cases, and user and business expectations. It offers consultation services and partners with its customers and their products and solutions. The company’s strategy and innovation practices assist in efficiently maintaining customer solutions. With effective conceptualization, market research, gap-analysis, road-mapping, and LEAN Product Management, it helps customers to achieve most of their developed products.

The company’s deep tech knowledge and expertise in empathetic userexperience brings the best of both worlds to its customers’ business and its users. Open-source technologies and platforms assist the company to provide swift solutions without the bounds of legacy systems. With advanced skills in 3rd party integration and leveraging, the company offers service oriented architecture and micro-services which steers its “Code

is Company” ideology.

Although being a process oriented company, Gleecus does not follow the ‘one size fits all’ approach. The company follows LEAN management as its style of development, delivery, and service. Simple and transparent procedures keep the customers informed on a near-real time basis reduced development and delivery cycles. Gleecus follows continuous delivery and integration practices, which assists it to quickly ship features from staging to UAT to release.

Steadfast Leadership One individual playing a pivotal role in the growth of Gleecus is the CEO, Mr. Suprit Patra. Through his unwavering sincerity, he has made sure that the company witnesses constant growth every year, thus making a real sense out of its name (Gleecus = happy customer). He always inspires and encourages others during low times. Having a team of more than 60 members now, he has taken substantial time out in nurturing the young talent and guiding them to become strong assets to the firm. The first lot of the company’s employees are still associated with the company and praise the work, growth, learning

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Suprit Patra CEO

and most importantly Suprit’s leadership.

‘‘

Suprit is always focused on identifying the customers’ demands as well as the employees’ needs. Being a self-made man, he has gathered knowledge about technology to the core while working in all the important roles required for the app development. He empathizes every customer and provides apt solutions for them.

Moving forward is our belief system

‘‘

Distinct Offerings

•

Gleecus constantly focuses on improving itself, while providing excellent end-to-end digital transformation consulting and solutions. It provides many client-centric services such as:

•

•

•

• •

•

Strategic Consulting – Products, Solutions & Technology Bespoke Software Development Cloud Development – Adoption, Migration and Hybrid Cloud implementation Digital Modernization – IT, Infrastructure, Application,

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• • •

•

•

Services and Processes Enterprise and Consumer Mobile App Development AI and Chatbot Development Services RPA Solutions SOA and Microservices Development Quality Analysis – Manual and Automation DevOPS and CI/CD Implementation Managed Product Labs – A custom framework and approach for Dedicated Product ODC UX and UI Engineering Solutions

Facing Challenges Confidently Gleecus has set its steady foot in this fiercely competitive corporate world.

To survive and stand tall, the company has maintained a game face and has punched above its weight to gain the much needed recognition. To do this, it had to boost the synergy and culture of the team. Accordingly, it built a solid foundation team, which was peculiarly tricky but the company succeeded in doing that.

Another significant challenge was winning the trust and loyalty of the prospects. To do so, Gleecus had to work aggressively to implement a customer centric working philosophy.

The company has always focused on enabling the clients to succeed in their pursuit of attaining the height of sustainable growth and progress they desire to achieve in this tech savvy and challenging business world.

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iCODERZ SOLUTIONS Turning Your Ideas into Reality

I

deas can solve a problem and create something unique and bring life to the possibilities never seen before.

Developing an idea into a tangible solution requires creativity and a sense of personal touch. One such company namely iCoderz Solutions Pvt. Ltd. can convert any idea, plan or design into an app or a website. “Your idea will take-off to the destination of success with our navigation,” describes the team. The team incarnates the vision of the clients and designs it in such a way that the users are hooked right into the content. Given below is a discussion with Insights Success where the team of iCoderz Solutions shares how they are fairing in the app development space by making a difference. A must-read for people who live by the idea of ideas!

1. Explain in brief the facilities that your company offers in the various sectors of the app development industry?

Ashish Sudra CEO

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ANS: Web and Mobile Application Development has been ruling the ‘Digital World’ for years now. If we look at the future of the digital era, too, Mobile Application Development is considered as the ‘King’. iCoderz Solutions have been serving the mobile and web application development industry for about a decade. We have been revolutionizing the application development segment with our developer’s expertise and creative flair. We are designing and developing

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development since the past 8 years and has initiated delivery of more than 400+ Mobile Application Projects.

As an entrepreneur, he started ICoderz Solutions in 2009 and now has 50+ developers. Mr Acharya has played pivotal roles in multiple areas of the software business assuming responsibilities as software engineer, Product manager and Mobile Apps consultant. He manages day to day operations of his company along with the few other startups. For your information, Mr. Ashish pursued his graduation from Dharamsinh Desai University in 2009 with a degree in Information Technology.

3. What fascinates you most about the app development industry?

Sanket Dave Director of International Business mobile applications as well as on-demand mobile solutions for both Android and iOS. Our crossplatform mobile application development expertise has helped us to differentiate ourselves from other application development brands. We are in pace with the emerging mobile and web application technologies including bots, wearable, hybrid, AI, IoT and ibeacon.

Either it is games or utility or photo editing applications, we have excellent resources to shape your dreams into reality. We serve with 2D, 3D and 4D games development services with our special ‘Games Development Team’. You can also learn about our SaaS-based On-demand delivery solutions for your delivery based startups.

2. Kindly tell us about your Founder/CEO and his/her contribution towards the company and the industry.

ANS: The CEO and Founder at iCoderz Solutions, Mr Ashish Acharya’s primary focus lie in Mobile App

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ANS: With the increasing craze of smartphones, the application development industry is likely to enhance in the coming years. The very amazing thing about this industry is the ‘possibility’ of all the impossible things. It brings you the comfort without compromising your routine activity. You can do banking, book movie tickets, order food for you and your family, book your next travel picnic, shop online, etc. using a smartphone application.

4. Kindly mention the awards and accolades received by the Founder/CEO and the company?

ANS: Best Mobile apps Development Company in India 2018 By Clutch Top Mobile apps Development Company in USA 2018 by Goodfirms 5. What kind of solutions/services/products does your company offer at par with the current industry standards?

ANS: We are into various IT development services including website designing and development, smartphone application development including iOS and Android and Cross-platform, Web application

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companies are born in the market hiring employees with attractive packages and schemes. We make sure that our employees are happy and growing along with us.

7. Kindly share with your Vision and Mission of your organization.

Jaydev Gohil Delivery Head

development, Chatbot application development, Ondemand solutions and services including food delivery and grocery delivery apps, latest framework application development including Javascript, Laravel and Django.

We have a hire development model that helps your company to hire our independent development team for your entire project.

6. What are the major challenges the company has faced during its growth?

ANS: For any brand, the major challenge is to keep pace with the technology as every day some or the other technology is introduced in the market. We at iCoderz Solutions invest a good amount of time and money for training of the employees. We help our employees to get adequate training for any new technology or expertise that is trending.

Above all, retention of the employees is very important as every day new IT

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ANS: Our mission is for the next few years is to cater the mobile, web and On-demand solutions market with exciting designs, customization and development. We want your business to grow with our expertise; we want to make your business successful using our IT solutions. Our key vision is to keep improving with time.

8. What is your key mantra that has driven you over the years?

ANS: Quality should never be compromised. The key mantra for us has been focusing both on our clients as well as employees. For us, both are valuable assets.

9. Please share a quote that best describes your company.

ANS: ‘Only excelling is not important, Excelling with the benefit for the clients as well as for the brand, matters the most.’

10. Looking at the future, from the development pointof-view, where do you go from here?

ANS: We have recently been a part of the ‘GITEX Technology Week’ at the Dubai World Trade Centre.

In the future, we wish to be a part of many more IT International events, where we can cater to the International market on one-on-one basis by explaining our IT solutions to them. We wish to grow 5 times more than where we are standing today.

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Prometteur Solutions Comprehensive Digital Solutions for Business Needs

O

ur smartphones have become the new-age handyman courtesy the various apps that let it become one. There’s always an app available on various platforms for almost everything. Mobile users can easily utilize the apps that they deem most suitable for them.

Businesses now understand the wide reach and ease that an app offers to its clients. So besides engaging customers in a traditional way, they develop apps and websites along with the product itself as part of the package. With the product’s acceptance at stake, they take a keen interest in how the apps are shaping up because more often than not, they put an impression on customers that stays with them.

To get the best apps, companies need people or other companies who specialize in developing them.

Someone like Prometteur Solutions, a development company that specializes in mobile app development that puts the users first and delivers a great digital experience. The company is highly skilled in creating, developing and launching industry-leading digital solutions, including website development, web development,

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mobile app development, iOS, Android, Hybrid and Native Mobile Frameworks, IoT (Internet of Things) and SEO. Delivering Excellence Prometteur Solutions offers custom web application development that helps the client to best technical infrastructure for business. It works with different sectors like Education, Healthcare, E-Commerce, On-demand services, Hospitality, Real Estate. It provides online E-commerce platforms to sell products online with different technology platforms.

Its web designs are best for easy content management for clients themselves. Its creative expert designers have increased the customer’s acquisition rate by implementing innovative and creative concepts. Team Prometteur has been delivering cost-effective but robust Android/iOS/Hybrid app solutions to its clients. It also provides SEO services as a part of Digital Marketing.

four enthusiastic Partners, viz., Vaibhav Pansambal – Founder and Business Analyst, Snehal Bhatt – Chief Marketing Officer, Swapnil Tambe – Founder & COO and Pradip Thakar – Managing Director.

The quartet came together, having expertise in different domains like Marketing, Development, Operations, and Finances. Each one is contributing in their own way using knowledge in their respective domains. Each one is a Computer Graduate with a Masters in Business Administration.

An Industry Brimming with Opportunities.

The Four Foundations

The mobile application development market is growing by leaps and bounds. Day by Day, increase in the need of Mobile apps and increasing user base for Smartphones has given the Mobile app Development sector a good medium for Business growth.

The latest design standards, adaptable mobile layouts with error-free development and right hit buttons bring users closer to their needs.

Prometteur Solutions is a group of

To satiate these needs of the business

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From le to right Pradip Thakar, Managing Director Vaibhav Pansambal, Founder & Business Analyst Snehal Bha , Chief Marke ng Officer Swapnil Tambe, Founder & COO

...And some Challenges Team Prometteur set out with a progressive attitude combined with the organizational culture, to realize its vision to be a pioneer in its domain. The company wishes to be known as the one-stop solution for all IT development needs across all industry verticals. But with big goals, come big challenges. Getting new clients, different ways to reach out to

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different clients, generating new leads, converting them into Clients were few of the major challenges that it faced initially and few persist.

‘‘

Promises that are always delivered

‘‘

as well as end-users, Prometteur provides a wide range of Solutions comprising of majorly Mobile App Development Services, Web application development services, Website Designing and Development, Digital Marketing with SEO/SMM/PPC, etc. Prometteur also provides customized ERP solutions with ODOO ERP. Prometteur has got its own products as well like School Management System, Table Booking System.

Beholding the Future Prometteur’s singular mission is to create Clients for Life – long-term relationships that deliver rapid, meaningful, and lasting business value. The team drives itself every day with the key mantra that “A dream is not meant to be dreamed forever; instead, it’s meant for you to work hard and smart enough until success wakes you up from it.” For its future dreams, the company plans to expand its technical expertise to domains like IoT, Security and AI, as these are the leading domains that can bring wonders to this industry.

To know more and to connect with the team. prometteursolutions.com

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The future of customer satisfaction and how data science will separate the boys from men

About the Author Ashutosh Sharma is the Founder of datapotential.com (an advanced online survey platform) and Aselector.com (an Artificial Intelligencebased knowledge management platform). Data Potential also provides six sigma based process optimization, CX improvement and data science consulting services.

Ashutosh is a writer, speaker and thought leader on AI and statistical methods.

C

hanging customer expectations and what drives satisfaction is changing at a faster pace than ever before. There is a reason why the world’s most successful companies have a laser focus on customer satisfaction. Poor customer service has been the top reason for customers leaving organizations. The emergence of new products with new and differentiated capabilities is continuously increasing, but the customer still tends to stick with companies that have serviced them well over time. This is why companies focus so much on customer loyalty and advocacy. Net Promoter (NPS) system continues to be a very reliable and consistent measure for assessing companies’ future growth potential as well as projections of revenue.

Application of Data Science and Analytics to help improve satisfaction With the emergence of new technologies and the application of data science methods on large amounts of data, it is becoming more and more commonplace for companies to put a stronger focus on factors that help

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increase customer loyalty for their specific products.

Data science, analytics, statistical testing, and machine learning are growing at an astronomical rate and companies are building capabilities or hiring experts to sift through the goldmine of data and help them drive the right business decisions swiftly. It is no longer enough for companies to believe that they understand what the customers want. It is not so simple anymore. Companies now understand that they don’t just have one common group of customers. There are various sub-groups of customers who frequently have varying and sometimes diametrically opposite needs. Some customers may be interested in the product features and another set of customers may be with them for great customer service or convenience.

These could be two very different groups who have different motivations for using the company’s products or services.

Data scientists are able to create different customer profiles and understand what drives satisfaction or dissatisfaction for various customer

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Consumer Satisfaction

Ashutosh Sharma Founder

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segments. Each customer is unique in their expectations and desires however, data modeling can create groups of customers using Cluster analysis to segment those that have similar expectations and needs from the product. Cluster analysis is a class of techniques that are used to classify objects into related groups called clusters. It can also be used as a predictive analytics tool. New customers can be profiled and if they belong to a well-understood cluster, an assessment can be made that can predict customer preferences and buying patterns. The models continue to evolve to keep updating the clustering patterns as more data becomes available.

The other frequently used application is sentiment analysis.

Customers are constantly giving feedback on surveys, social media and other channels about the services and products. Sentiment analysis can automatically calculate a sentiment score of each comment. Automated actions can be taken to improve responsiveness to poor feedback.

Natural Language Processing (NLP) is commonly used in chatbots and automated emails or IVR responses.

Importance of doing it right While there is a lot of buzz about the latest data science and AI techniques, one shouldn’t deviate from the basic logical understanding of their business environment. The majority of the techniques available today help us do what we want to do faster and better. These techniques do not tell us what we should be doing, not do they tell us which techniques are more applicable for our business. Technology isn’t the final solution, it’s an enabler. The data scientist’s role is therefore not only to understand the benefits and limitations of various analyses but more importantly to understand when they should or should not be used. They need to understand that correlation does not mean causation.

Incorrect data analysis interpretations can do more harm than good because most management teams would not know the inner workings of the analysis. This is the reason we need reliable and experienced, trusted data science experts. A small error could lead to big impacts, especially in more automated scenarios where people may not get an opportunity to apply common sense before making decisions.

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Solving the puzzle Most organizations are beginning to use data science, analytics and machine learning tools in different areas.

When it comes to using these tools for improving customer service, it needs to start with collecting true customer feedback Online surveys are the most commonly used tools for collecting and understanding customer preferences as well as feedback. Online surveys provide an automated calculation of survey sample size to enable better analysis at the end of the surveys. Customer satisfaction surveys are adopted by almost all large organizations to constantly be in touch with customer requirements. The Data Potential online survey platform makes it seamless and effective for organizations with an easy tool to build beautiful surveys including automated sampling, calculations, and statistical reports. Successful organizations constantly take feedback from their customers at different stages of their customer life cycle.

Once data is collected, the first step is a high-level analysis of the data including data cleansing, preparation, and exclusions. The next step is usually to apply descriptive statistics, segmentation, and visualizations. At this stage, we have a high-level understanding of trends but usually not enough to make intelligent business decisions. It would be fair to say that at this stage we have information, but not knowledge. Data science tools than help take it to the next level by really understanding the trends and preferences not only to establish accurate satisfaction drivers but also in being able to highlight areas of improvement and opportunities for building customer loyalty. Data science experts help do all these with experience, mathematics, and statistical skills to help identify the actions that need to be taken to improve customer satisfaction and loyalty in a scientific manner. Data potential helps companies through the complete process from gathering customer feedback on our survey platform to using expert data science skills to provide the distilled knowledge and intelligence to make smart business decisions.

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Softuvo Solutions Driving Success Through Digital Innovation

T

echnology never fails to fascinate! The app development industry has seen a lot of revolution in the past few years and is sure to witness more in the future. The ever-changing technical trends and advancements are a part of this fascinating journey. Innovation is a muse to creativity. Also, it has become prominent in enhancing the business capabilities to the maximum in accordance with the latest trends in the industry.

Taking the way of doing business to the next level of digitalization is Softuvo Solutions Pvt. Ltd. With an in-depth knowledge of the related industry, Softuvo’s team possesses a skill set that helps its clients to achieve their desired business goals. The company believes in smart work. “Rest everything falls in place,” says the Softuvo’s team. Even when matching up to the client’s requirements are daunting, it works with full dedication without limiting the team’s capabilities by helping the clients in achieving their business goal. Softuvo’s design, code, and development squads ardently believe in implementing the best, safe & sound designs along with development, coding and execution practices across various app domains.

All this is carried out efficiently

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in-order to exceed customer expectations.

Differentiating Factor Keeping client satisfaction as a top priority, the company curates apps that get countless downloads on the app store.“We put our hearts in our work,” states the team of Softuvo. The agile app development process performed by the team focuses on the client’s requirements. That too, straight from strategic planning to app design, development, and post-maintenance services. With out-of-the-box thinking, Softuvo feels proud of delivering successful customer-centric apps that have the potential to be revolutionary in business.

What makes Softuvo stand apart from its counterparts: • Strategic App development approach.

• Customized mobile app solutions for enterprises • Cross-platform mobile application development.

• Unique corporate IT solutions based on innovation.

• Expert smartphone widget developers equipped with the latest software and techniques.

• Last but not least, specialization in social networking app development for everymobile-based platform.

Softuvo is set with a mission to deliver excellent IT services that cater to different business needs. It is a trusted technology leader in web, software, and app development industries. The firm frames unique solutions that help the client organizations to build a solid name in the market.

A Guiding Factor “Our mission is to provide comprehensive IT Consultation to clients- Turning business aspirations into a reality,” says the CEO of Softuvo Solutions Shanky Gupta. He started off with this mission to provide cost-effective IT solutions to companies across the globe. With years of expertise in the IT field, Shanky has been well-versed with industry standards. From delivering the technical knowledge to boosting the employees, he has been a constant support for the company. The positive environment he has created in the firm has become a big plus for the Softuvo family. His contribution and valuable

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Shanky Gupta CEO

inputs are continuously expanding its horizon.

Juggles and Struggles Softuvo has faced many challenges.

But, thanks to the core knowledge about the industry and a bonafide team, the company now has been delivering excellence. “We welcome challenges with an open heart,” states Shanky.

But to name a few hurdles, the team sheds some light on the following factors:

‘‘

We build game-changing apps that accelerate your business growth

‘‘

Shanky is an exceptional leader focusing on the development of the company’s short and long term strategies. Other roles and responsibilities which he carries out involve evaluating the work of other executive leaders in the company along with guiding them for achieving effective results. Keeping a close eye on the competitive market landscape, expansion opportunities, and surging trends is also one of the activities he supervises. He monitors and assesses the risks of the company to ensure its minimization in time which in-turn ensures that the company maintains high social responsibility wherever it does business. Drafting and implementing the firm’s vision with setting strategic goals, and managing long-term associations with subordinates and clients is of paramount importance to Shanky.

in this industry. It sometimes gets difficult to match up with the standards. Softuvo’s team of app developers keep themselves updated with the current technology trends and frame excellent solutions accordingly.

• Good employees are the asset of the company. In the beginning, the company encountered hiring issues.

The right resources were hard to come by initially, but soon a family was built that worked together in delivering the best business solutions.

• Finances play a crucial role in establishing a company. Every business has its good and bad times.

Investing in the right resources and technology was a big problem, but Shanky and Softuvo’s team planned everything in the right direction.

“Surviving your business in tough competition is difficult. To stand out among the rest, we have been continuously experimenting with different technologies and techniques,” advises Shanky. Establishing a business is not an overnight game, there is a lot of expertise and skills required to get the desired results.

Softuvo seeks to create an environment where everyone can equally enjoy the benefits of advancements in Information Technology.

• Technology is the biggest challenge

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Apps-World

APP

DEVELOPMENT

INDUSTRY

IN INDIA & ITS DYNAMICS T

he Progressive Policy Institute, a non-profit organization serving as a public policy think tank in the United States states that India’s app economy grew by an astounding 39% between 2016 & 2019 from 1.2 to 1.6 million which going forward will give India the world’s largest pool of app makers by 2024.

Adding to this is a statement from NASSCOM according to which revenues from apps in India is set to grow by 87% by 2020. Yes, in just a few months’ time from now.

That, pretty much sums up what India is in the world of apps and app development. As for the current scenario in India which has the population bigger than Africa (India 135 crores v Africa 129 crores) with possibly the biggest demographic advantage (mean age just 28 years! Against China’s 37, US’s 45 & Europe’s 48, which constitutes the majority population). We are speeding away on the way to becoming the App Heaven of the world.

As for what is causing these trends in favour of India: 1. Roll-out of 5G network by mid to end of 2020! 5G is THE holy grail which shall allow the high-speed zero-latency playing of the biggest of apps be it concerning movies,

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videos, animation, games or any other format. With this falling in place and a possibility of snagging close to 800 million (80 crores) subscribers by 2025. Apps of every description doing every conceivable service including games, e-com, banking etc. would go through the roof.

Newer data-heavy applications which till now were kept aside would pop-up like mushrooms after a heavy downpour.

2. Wearable apps & others for the medical industry.

No-one denies the fact that India needs everything in large numbers from roads to water supply to electricity to education and so on. The one thing which needs precedence over all these is healthcare which today gets concentrated around large centres leaving other regions far open and sparse as far as services go. A Chinese medical company in Fuhan in China has recently done the “unthinkable”. It has, using a 5G assisted robot done remote surgeries successfully. This is one extreme. At the other are wearable apps which shall take reading of one’s vitals and through the mobile network, report to the cloud. Most useful for crowded countries like India where one does not need main facilities just to show vital readings. Running, jumping, walking or even sleeping, these apps shall henceforth report to the Doctor miles away. In days to come such apps would report one’s health 24x7 and keep it from going downhill.

3. e-commerce shall go m-commerce with payment through apps.

This, in a way, is already a reality as of now. Flipkart and Amazon have their own apps which remain connected to their respective servers on the cloud facilitate buying right there from the app. Payment is routed through either UPIs or the paying bank’s own app. In future, with 5G in place, this activity shall only get faster and more pronounced with even better and lighter apps which open fast and operate faster!

4. IoT through smartphone apps IoT means different things to different folks. If taken

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through the app mode, in the present context it means home-automation related communication be it to switch on and read security cameras, switch on air-conditioners, heaters, home robots and the likes. Going forward, an app with the right features could well be controlling and communicating with connected equipment be it in factors, offices or even on the road (like key-less entry & driver-less vehicles). This is no fad! The most populous country needs more than its share of IoT-connected smart apps.

5. Beacon-based services through dedicated apps Companies like Google, Amazon, Microsoft to name some, have reached every household if not every individual on the planet in some form or the other. Of these Google has instituted the Google Beacon project, called Eddystone wherein small, wireless transmitters using Bluetooth Low-Energy technology (which truly consume very, very less energy) helps with proximity marketing with the help of location tracking. What it does is advertise content relevant to a particular geography wirelessly to those wanting to receive the same. Where it differs from others is that it sends signals to smart devices through dedicated apps within a location with high accuracy and is best to start meaningful interactions. It is not very prevalent in India though there are others which do similar things though with varied functionalities and lesser finesse.

6. On-cloud apps Till now, apps had been using a smart-phone’s resources and dedicated serves to give a seamless service to its clients. But with increasingly bigger applications coming about which demand ever increasing phone capacities, the next and biggest development would be on-cloud app which in the Indian context would be a reality only with 5G coming about. It’s biggest USP would be ease of use across platforms, security of data at all times, and storage and processing of large quantities of data. One of its biggest uses, (no prizes for guessing. Would be gamers who could play anything that their heart desires in almost-real time with no lag or latency.

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