The 30 Fastest Growing Companies in 2018

â„¢ www.insightssuccess.in JUNE 2018

The

30 fastest growing Companies in 2018

Ms.Padmaja Reddy Managing Director

SPANDANA SPHOORTY

Committed to Strengthen the Socio-economic Status of Low-income People

Editorial

T

he growth of information and knowledge-based society has made it all the more significant for companies to gather knowledge about the expectations and the need of their stakeholders. The primary objective of business is to produce, develop and supply goods and services to customers.

This needs to be done in such a method which allows companies to make a profit and which in turn demands far more than just skills in companies’ own fields and processes.

Improving and Formulating a Clear Business Objective

Putting people first can actually prove to be profitable for an organization, which is a difficult concept for business owners as they primarily desire profits. It is an exception rather than a philosophy that the public has. Despite a diverse demography, the democratic system has been integral for the progress in the country, helping bind its 65 per cent young population with the India growth story. With a population base of more than 1.25 billion, stable parliamentary system, technological advancement, and quality resources at competitive price, India has over the years emerged as a preferred investment destination for manufacturers and service providers alike.

Companies improve their possessions by evolving materials and ideas. The goods and services formed must meet demands made by clients, other companies or public institutions if companies are here to endure. Profitability effects when clients are ready to pay more for goods and services than it costs to produce them. The ability to yield this kind of added value – profit – is the basic prerequisite for business, but it is also a foundation for affluence in society. Only profitable companies are sustainable in the long term and capable of creating goods, services, processes, return on capital, work opportunities and a tax base. This is what business does better than any other sector. Hence, companies’ basic commercial operations are the primary benefit they bring to society.

The ability to constantly go on refining products and processes is a basic prerequisite. Companies that want to keep developing have to be receptive to signals from and opinions expressed by the market, staff and the general public. Now that more and more customers – and stakeholders as well – are making demands of companies’ ethical, social and environmental awareness, it is also natural for companies to be receptive to these issues and actively use them in their operations. Society’s values and current levels of knowledge are reflected in companies’ activities, and companies are judged according to current standards. Companies have always had to interpret society’s moods or else go out of business. Companies have always had to adapt to fit in with values and norms. Then on top of these are the formal regulations that all companies, be they private and public, have to observe. It is very much in the interests of any company to be ‘a good corporate citizen’.

Companies that have a clear identity and clear business concepts often find it easier to handle and integrate ethical and social values and to take the environment into account. Having clear business objectives makes it easier to formulate and implement goals based on values and norms both within the company and among the general public.

Shweta Priyadarshini Shweta Priyadarshini

™

Editor-in-Chief Pooja M. Bansal Senior Editor Shraddha Deshpande Managing Editor Rajarshi Chatterjee Executive Editor Shweta Priyadarshini Contributors Abhijeet, Ashwini Deshpande, Ananda, Bhavithiran Art & Design Director Amol Kamble Co-designer Poonam Mahajan Picture Editor Alex Noel Art Editor Asha Bange Visualiser Shweta Shinde Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Business Development Executive Dnyaneshwar Kamble Research Analyst David Circulation Manager Vivek Bangade Database Management Prashant Chevale Technology Consultant Swapnil Patil sales@insightssuccess.com

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C O N T ARTICLES

36 Editor's view Key Elements for the Emerging Business Organizations to Expand Globally

52 Business Talk

10

The Rage of the E-commerce Industry in the Modern World

COVER STORY Spandana Sphoorty Committed to Strengthen the Socio-economic Status of Low-income People

E N T S INTERVIEW WITH INSIGHTS SUCCESS

34 Abaj World Redeď€ ning Change and Excellence

22 Financial Hospital

40

Proactive Accountancy Firm Offering a Different Level of Service to Local Businesses

Caption Tractors Providing Outstanding and Innovative Solutions to Farmers

68 Sunday Mattress

54 Steelbird Helmets Delivering Safety Products with its Innovative Technology and Futuristic Design

An Unconventional Solution Provider Promoting Peaceful Sleeping

CXO STANDPOINT

26 3 Elements Events Standing Forefront in the Event Industry

38 EXPERT’S VEIW An Insight into the Indian IT Industry

28 EQUATIONS WORK Delivering Plethora of Streamlined Technology Solutions for Industry Optimization

32 48 LEADER’S INSIGHT THERE'S A 'HAPPY PLACE' THAT'S FUN, ENTERTAINING, STIMULATING AND TRULY GRATIFYING

International Infocom Technologies Simplifying Information Technology by Providing Trendsetting Solutions

44 Mobisy Contributing to the Digital Transformation of Organizations with Mobile-First SaaS Solutions

46

60 Qwentic Pioneer in delivering Golang Solutions and Setting New Benchmarks

64

Mplace Edventures

Smart Enovations

The 360ยบ Platform for Adventure and Outdoor Sport Services

Escalating Innovative Engineering and IT Services to Global Businesses

58

66

Party Cruisers

Uteshiya Medicare

Trendsetters in Wedding Management and Style Decor

Transforming Healthcare through Unique Products & Services

FASTEST GROWING

Companies Accelerating With Time

B

usiness focus changes as it moves beyond the start-up phase. Identifying opportunities for business growth becomes a priority for long-term success. Deciding which business measure such as turnover, market share, profits, and sales is most relevant to your business depends on both your type of business and at which stage of the business life cycle. To devise a successful business growth strategy, one needs to know exactly what shape your business is in now. This will help ensure your business is properly structured and resourced to make your business growth strategy viable.

Herein we take an opportunity to feature such prudent and competent companies in our special issue of The 30 Fastest Growing Companies, in which we have signified 30 effective and the prominent business sectors.

The journey of our magazine begins with Cover story; Spandana Sphoorty Financial Limited that is a microfinance service provider offering a range of financial and non-financial products and services.

In this issue we also have interviewed, Sunday Mattress which is India’s first sleep-focused, disruptive, technology driven company that is passionate about building mattresses and other accessories that guarantee outrageously good sleep. Abaj Electronics one of the largest and highly competitive brand in digital electronics world with a blend of world class technology, high performances and novel designs.

Captain Tractors Pvt Ltd pioneers and innovators in the world of Mini Tractors and probably the only company that provides 360 ° solution in the farm mechanization sector. Financial Hospital, which deals with fee-based advisory services in the domains of wealth and taxation, as well as distribution of various wealth products. Steelbird Helmets is one of the oldest and largest helmets producing company contributing to the world of safety with its innovative and futuristic design.

We have featured 3 Elements Events, BCL India, Equation Work IT Services, International Infocom Technologies, MPlace Edventures, Party Cruisers, Mobisy Technologies Pvt.Ltd., Uteshiya Medicare Private Limited, Qwentic Consulting Pvt. Ltd, Smart Enovations among many others.

We have also encompassed some insightful CXO’s Indian IT Market written by Rajesh Shethia and There’s a ‘Happy Place’ That’s Fun, Entertaining, Stimulating And Truly Gratifying written by Hetin Sakhuja.

Do flip every single page to unveil the secret of the success of these inspiring business companies.

SPANDANA SPHOORTY Committed to Strengthen the Socio-economic Status of Low-income People

D

espite the phenomenal increase in the physical outreach of formal credit institutions in the past several decades, the rural poor continue to face difficulty in availing credit according to their needs. Institutions have also faced difficulties in dealing effectively with a large number of small borrowers, whose credit needs are small and frequent and their ability to offer collaterals is limited. This led to explore and develop alternative credit delivery model that would fulfill the requirements of the poor. It is in this context that Microfinance Institutions has emerged as the most suitable due to its easy to adapt and understand rules and regulations. Number of Microfinance Institutions is in the fray to provide credit and other financial services for improving income and living standards of the economically underprivileged.

Spandana Sphoorty was started as an NGO in 1998 in Guntur. Spandana was promoted with an intention of offering small loans to poor women who did not have

access to loans from banks and formal financial institutions. It is a public limited company registered with Reserve Bank of India as a Non-Banking Financial Company MFI. Started in 1998, it grew to the largest Micro finance Institution in India and 6th largest across globe by 2003. In its peak, Spandana had 1,856 branches with presence in 12 states and work force of over 13,500 employees.

A Strong Individual and Determined Entrepreneur Padmaja Reddy is the Founder and Managing Director of Spandana Sphoorty Financial Ltd. She was born to a family of farmers in a small town Guntur in Andhra Pradesh. Her upbringing and education has made her a strong individual who challenged conventional thinking. Her determination, insights into the livelihoods of the poor and an insatiable appetite for sustainable market linked solutions have gone a long way in establishing her as

COVER STORY

Ms.Padmaja Reddy Managing Director

“

We are committed and intensely focused on serving our clients to help them achieve a better living

a first generation entrepreneur. She comes with a strong subject expertise and experience of more than 18 years in the Micro Finance Industry. She started her career with an NGO and now the proud Managing Director of a more than 4,000 employee base organization. Padmaja continues to put her priority in the order of customer first then the organization and last herself.

Padmaja pursued various trainings on Microfinance – all CGAP modules on Microfinance, a course on Microfinance at Naropa University, U.S.A, Credit and Micro Enterprise Development Training from Durham University Business School, U.K Market Research for Micro Finance at Uganda and Strategic

FASTEST GROWING

Realizing that there is a Huge Demand for Small Loans Padmaja, while working with an NGO prior to starting Spandanahappened to meet a rag picker and ended up giving her a loan of Rs.2,000 from that organization. This small loan helped her to improve her daily income from Rs.20 to Rs.50 per day and several other women in Guntur started approaching for the similar help. The rag picker paid an interest of Rs.120,000 over a period of 14 years on a loan of Rs.270- which was paid back every day. Several other women who had similar story approached for a loan and having realized that there is a huge demand for small loans, she promoted Spandana.

After five years of its inception, by 2003, Spandana grew to the largest Micro Finance Institution in India and sixth largest across globe and was the most profitable across South Asia.

In 2001, it was rated by M-cril and the first Alpha rating was given to Spandana. It helped to raise loans from banks and that helped to grow at a CAGR of over 100% for 10 consecutive years.

Spandana expanded its operations beyond Andhra Pradesh and in its peak in 2010 October, it was present across 12 States in India.

We constantly endeavor to deliver quality services to our clients and remunerative returns to our Investors by maintaining highest levels of transparency and integrity

“

Planning of Microfinance from Harvard University, USA. She continues to steer Spandana in setting new benchmarks for the financial services industry.

Corporate Debt Restructuring and Spandana was admitted in CDR with effect from 1st April 2011. After six and half years, the company exited from CDR and raised Rs.789 Cr equity from Kedaara Capital and OTTP.

Impact of Enforced Ordinance of the State In 2010 Oct, while Spandana was heading for an Initial Public Offer, the AP Government passed an ordinance, which had impacted the business very badly. Micro Finance Business in AP came to standstill with the ordinance enforcing several restrictions on loan disbursement and collections. Spandana has 50% of its portfolio in AP. The net worth of the company turned negative with huge provisions made against AP portfolio. RBI allowed AP MFIS to get into

Focus on Providingfinancial services at Lowest Operational Cost India has a huge potential for Microfinance in rural market and Spandana is a rural focused MFI. The micro entrepreneur thrives to develop the business to improve one’s economic standards. Over time it has built a strong systems & processes to maintain best quality of portfolio, best client screening practices, End to End Information Technology with seamless connectivity, paperless branch network, incentives to focus on client satisfaction etc.

“

Our products are designed for the welfare and economic upliftment of the rural population majorly women

Empowering Women through Abhilasha Abhilasha, an unique loan is designed especially for lowincome households who aspire to improve their financial well-being. Services offered by Spandana Sphoortyare as per the convenience of the clients. All the terms and conditions of the loans are made known to the clients to maintain the core value of transparency. The organization has no hidden charges in the name of value added services.

Spandana Sphoorty started Abhilasha, catering it to all rural women who are in need of Micro loan. It offers loan for small and petty businesses ranging from Rs.15,000 to Rs.60,000 in Joint Liability Group model. The clients can repay easily in 24 to 72 fortnightly installments with interest. All borrowers and their spouses are insured and in case of any unfortunate event, he organization does not collect the loan balance and further refunds the amount collected till then. It also offers an interim loan to customers to support the working capital requirements for their business. This is smaller amount compared to Abhilasha but comes handy to meet their interim requirements.

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Spandana has lowest operational cost in the industry and the core strategy is to have customer centric products and processes to deliver quality services at lowest TAT and best in quality service. It maintains client stickiness by providing fast and quality service before any MFI. It is against the inorganic growth strategies like acquisition of smaller MFIs to grow multifold.

Empowering women in setting up and expanding income generating activities, smoothen household cash ows and acquire productive assets

“

A hassle free bi-weekly repayment structure makes it easy for our borrowers to clear the loan without any stress

Improving the Living Standards of Clients Spandana Sphoorty thrives to improve the living standards of the clients, and also offer small home appliances such as Pressure cooker, Iron box, Solar Lanterns and more in easy fortnightly installments. Rural women aspire to have them at their home but due to their irregular cash flows they cannot afford to purchase them by paying full amount. The consumer finance NBFC companies do not offer consumer loans to this section of the society. Spandana Sphoorty decides to be with their clients to make their wishes come true. Apart from this Spandana Sphoorty also offers loan against property to clients who have established a SME unit and are in need of loan between Rs.1 Lakh to 10 Lakh and Loan against gold in a small way.

Envisioning the Future through Financial Services Spandana Sphoorty plans to expand into many more states serving larger clientele. It will further penetrate into the existing states as well and is predominantly present in southern and central part of India as of now. Spandana will extend the foot prints to other regions and will be most preferred financial services client for the bottom of the pyramid segment.

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FASTEST GROWING

Company Name

Management

Brief

10Kya.com 10kya.com

Sharad Gupta Founder and CEO

Mplace Edventures is service provider in all sports, Outdoor adventure, Photography, and art & craft products.

3 Elements Events 3elementsevents.com

Gaurav Sharma CEO and Founder

3 Elements Events excels in implementing new innovations in order to provide better execution of events to its clients.

3D Engineering 3dengg.com

Ajay Deshkar CEO

3D Engineering are committed to render Product Life Cycle Management products, solutions & services to help our customers save time and money, thus ensuring fast Return on their Investments.

Altem Technologies altem.com

Rajesh Mumbaraddi General Manager

Altem Technologies (P) Ltd as a Value Solutions Gold Partner to Dassault Systemes’ for PLM solutions, Stratasys for 3D Printing, Artec 3D for 3D Scanners, MSC Software for CAE solutions and ESTECO for Optimization solutions present the most advanced products and complete solution in field of CAD/CAM/CAE/PLM & Rapid Prototyping Machines to enhance the in-house R&D design capabilities and thus leading to a new medium of innovation.

Ashok Alco - chem Limited (AACL) ashokalcochem.com

PURAB SHAH Executive Director & CEO

Ashok Alco is under manufacturing and marketing of Industrial Alcohol, Acetic Acid and other downstream products like Ethyl Acetate for industrial use in pharma, ink, paint, adhesive, resin, flexi packaging, perfumery and many other industries.

Avon Solutions & Logistics Pvt. Ltd avonsolutionsindia.com

K Krishna Kumar Founder

Avon offer clients’ superior service and management information, and are committed in transforming this hitherto cost centre into value add centre.

Balakrishna Consulting LLP bclindia.in

Pavan Sharma Founding Partner

BCL India comprises of Chartered Accountants and Company Secretaries, which expertise in sustainable service model that actively uses technology and available tools to help and serve the clients best.

Briskon Software Consulting briskon.com

Junain Nazri Founder and CEO

Briskon is a global software application development, mobile apps development, web development and digital transformation company operates from Dallas, Texas and Bangalore.

Digital Design Solutions ddsplm.com

Pooja Gupta BDE

Digital Design Solutions is a premier provider of Siemens PLM NX CAD/CAM/CAE software solutions to various industries.

EDGEMAP Software (P) Ltd. edgemapgis.com

Chinnappa Naidu Guruprasad Director

EDGEMAP Softwares is a privately-owned company offering GIS, Mechanical Engineering, and Cartography.

FASTEST GROWING

Company Name

Management

Brief

EMI Infotech emi-infotech.com

Prasun Das Founder

EMI Infotech are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business. It spurs productive expansion through superior client service, quality, innovation an dedication.

EPC Solutions LLP epcsolution.org

V Natani / J Sharma CEO

EPC Solution is a leader in the persuit and development of regenerative design strategies and are leading sustainable design to the next level of building performance.

Equations Work equations.work

Vishal Adsool Satish Suryawanshi Co-founder

Equations Work is the leading Information Technology company which provides business solutions through its web, data and mobility competence.

Galaxy Sivtek Pvt. Ltd. galaxysivtek.com

Nilesh Khimsaria COO

Galaxy Sivtek in manufacturing industrial sieves, separators and filters to achieve high quality products and ensure that your powders, granules and liquids are free from contamination and foreign particles.

Geosys Enterprise Solutions Pvt. Ltd geosys.co.in

Janaki G Project Manager

Geosys Enterprise Solutions is an end to end Enterprise Solution provider offering affordable, innovative and flexible software solutions to customers across the globe.

GHCL LIMITED ghcl.co.in

Rajesh Tripathi VP and Head Corporate HR

GHCL offers a full range of marketing services that deliver big business impact and also tailored for the small business budget.

Ibis Chemie International ibischemie.com

S. P. Shah Director

Ibis Chemie International reliable manufacturer and exporter of chemicals from India that is a supply-chain specialist which enables clients to buy from difficult far-flung points as if they were buying from a local source.

INDIA DYE CHEM indiadyechem.com

Bharat Arora MD

INDIA DYE CHEM provides unique, high-quality products and services with believe in a strong focus on integrity, teamwork, innovation as well as customer satisfaction as a vital and indispensable component in maintaining their goals.

International Infocom Technologies (IITPL) iitindia.co.in

Satish Agadi Founder and MD

International Infocom Technologies Private Limited provides diverse range of IT Products, Innovative Technology Solutions, IT infrastructure and IT Securities and Compliances.

Raghu Boyapally Founder and MD

Marvel Geospatial a business endeavor offering innovative, valueadded Engineering & Spatial Technology Solutions to our customers around the Globe. We cater to markets across borders through focused, innovative, efficient, quality products and services in all areas of spatial technology and applications.

Marvel Geospatial Solutions marvelgeospatial.com

FASTEST GROWING

Company Name

Management

Brief

Megha Insulations meghainsulation.com

H.V.Shah MD

Megha Insultations Pvt Ltd is a leading manufacturer and supplier of checmical products. An ISO 9001:2008 certified entity, its Located in Bhavnagar, Gujurat.

Mobisy mobisy.com

Lalit Bhise Co-founder and CEO

Mobisy is a company with passionate geeks supporting Mom n Pop retail market in India with their mobile first, SaaS-based platform, BIZOM that helps its customers improve sales and distribution, marketing and new product launch processes.

Party Cruisers partycruisersindia.com

Zuzer Lucknowal Chairman and MD

Party Cruisers is a leading wedding management and style decor company organizing destination weddings in India and overseas.

Prashant Surveys prashantsurveys.com

Prashant S. Alatgi MD

Prashant Surveys provides professional Land Surveying & Geospatial Solution to our clients by using the ‘state of the art’ advanced technology of 3D Mobile LiDAR Survey & mapping System (3d Laser Scanning), UAV / Drone, dual frequency Differential Global Positioning System (DGPS), Electronic Total Stations (ETS), Ground Penetrating Radar (GPR) High Resolution Satellite images / Aerial photogrammetry / Remote sensing & GIS solutions.

Qwentic qwentic.com

Pankaj Khairnar and Rahul Khode Co-founder and CEO

Qwentic is a leading technology consulting company, engaged in offering end to end consulting services.

Sika India Private Ltd sika.com

Arijit Basu MD

Sika is dedicated to provide and maintain highest quality standards with its products and services. The commitment to innovation enables Sika to not only satisfy current demands, but also anticipate future expectations.

Spandana Sphoorty Financial Ltd spandanaindia.com

G. Padmaja Reddy Managing Director

Spandana Sphoorty is a microfinance service provider offering a range of financial and non-financial products and services.

Smart Enovations smartenovations.com

Ravi Venu Gopal Founder

Smart Enovations, a certified Engineering, Embedded and IT service product design and development organization.

TRACOM tracom.in

P. K. Agrawal MD

TRACOM is marketing and selling directly to various Dental Colleges, Hospitals and Dentists all over India. TRACOM also has all India Dealers Network and Dealers are also selling on Company’s behalf to various private practitioners and hospitals.

Uteshiya Medicare uteshiyamedicare.com

JIGNESH J. UTESHIYA

Managing Director

Uteshiya Medicare is an India based Orthopedic Implants manufacturer and Supplier Company approved by FDA and ISO 13485:2003.

Interview With Insights Success

Manish P. Hingar Founder and CBO Financial Hospital

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June 2018

Interview With Insights Success

Financial Hospital T

he financial and business consultancy is undergoing a solid growth, which is mostly connected to the rapid adaption of the developed companies to the new realities of business, transformation in the production and communication technologies, and more. However, the financial consultancy is gaining a high demand among the organizations for it ensures long term profitability by improving the company competitiveness through the developed environment within the client company. One such trusted organization is Financial Hospital, which always keep eye on making new developments and beyond it.

In an interview with Insights Success the Founder and CBO of Financial Hospital, Manish P. Hingar, has shared his insights regarding the company offers.

1.

Kindly brief us about your company Financial Hospital is a company, which deals with fee-based advisory services in the domains of wealth and taxation, as well as distribution of various wealth products, since 2004. With a team of 150 employees and a customer base of 60,000, we have built a strong and trustworthy foundation for ourselves in the Indian market.

To stay up to date, we have ensured that we move to the digital space with financial solutions and our other products. Developed in-house, our products, like Minty App and www.fintoo.in, can be used by our customers from all over the globe to seek advice on tax related issues, or even to invest online, in a completely paperless fashion.

Last but not the least under the leadership of CA June 2018

Manish P. Hingar, Financial Hospital has been recognized as “25 Fastest Growing Financial Consultant Companies in India in 2017”.

Financial Hospital has also been featured in many well-known magazines such as The CEO Magazine, The Secret Diary of the CEO (Outlook Business) & The Masterspeak (Outlook Business) and so on.

“Our mantra to success is simple; always carry that perfect smile & half your problems will disappear. Don’t take life too seriously, rather make it fun” 2.

Briefly tell us about the CEO/Founder of the company. What is his contribution in making the company?

CA Manish P. Hingar – the CBO (Chief Belief Officer) and Founder of Financial Hospital – was one of the pioneers of the revolution which introduced wealth advisory services in India. He started the company in 2004 with a small setup, and now has expanded with offices spanning across India. His background as a Chartered Accountant has lent him the vast knowledge of the field, which added to his profound experience as a wealth and tax advisor has made him an evangelist in the domain. The trust that each and every one of Financial Hospital’s clients has in him has been the foundation for the success of the company till date. For the employees he is a mentor and paves the way for the company’s success in each of their minds. All in all, he is the guiding light for

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“

Learn, unlearn and relearn is our mantra to stay relevant in the market always

Financial Hospital, steering the way to greater and greater heights.

3.

lies is in accepting failures, learning from them and rising up with more clarity. The biggest challenge I have faced is the adoption of the IT culture in our organization. To shift from unorganized to organized, from a one man army to having many clusters, is a very difficult and challenging task for anyone and where many companies fail.

Share your point of view on the current scenario of the Industry and its future.

The Indian market is full of new opportunities and challenges. People now respect knowledge and are ready to pay the required fee for wealth and tax advisory. We anticipated this happening a long time back and prepared ourselves for it. In India, only 3% of the cumulative wealth is being taken care of by wealth advisors. After the SEBI guidelines for Registered Investment Advisors, this idea of seeking advice for wealth management is now taking shape.

Online, paperless investment is the next big thing which we will see in the near future and our products and online solutions are ready and raring to grab this blue ocean market. We are now working towards Artificial Intelligence (AI) and machine learning, to make our solutions more customer centric and easy to use without human intervention.

4.

5.

What are the innovative strategies that you are working on to thrive in the competitive market?

Artificial Intelligence and machine learning in the advisory and distribution spaces is next big thing.

How would you like a product which can guide you to save more taxes while filing your Income Tax Return? How about a system which can learn from your financial history and tell you what you need to do to make your retirement more secure and achievable?

During the journey towards growth, what are the challenges the company has faced? How and why do you consider yourself as the fastest growing company?

I believe that innovation is not a one-time event or a group meeting of senior managers. It’s ingrained in the culture and environment you give to your

For any organization, I believe that true success

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The fastest growing company doesn’t mean only acceleration in revenue numbers, it’s all about adoption and creation of new solutions which are futuristic, customer centric, marketable and scalable. The products we design are very customer friendly and we hope they will be the next big thing you see.

June 2018

employees, so that they can participate and give creative ideas to the company. We run a program called “Knownsense Finance” where our employees can participate and give us new and creative ideas for product development or for some new marketing strategies.

6.

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Another important measure we take is ensuring the longevity of the team and low churning of their Relationship managers. This along with allowing the client accessibility to the entire hierarchy – till the MD level even – instills a strong level of trust and strengthens the ClientPlanner bond further.

Which strategies do you follow to stay competent? How are you shaping yourself to become the fastest growing company?

Learn, unlearn and relearn is our mantra to stay relevant in the market always. Challenging your assumptions and working beyond your boundaries will always keep you ahead in this fast and ever changing market.

7.

9.

Kindly brief us about your strategies to tackle the competition in your sector. What steps are you taking to ensure that you continue to grow and develop We have always looked at the Competition in a positive way nudging us continuously to perform better than our peers. In all our products and services we have always strived to give an additional Midas touch to delight our customers.

Our in-house IT setup is one of the biggest strategies, where we see ourselves as having an edge. It has given us the liberty to customize solutions as per the market changes, which is the most critical factor in being ahead in the race. An in-house training setup is another strategy which is going to give us the edge in terms of quality delivered in the wealth advisory industry.

What are the benefits and support your clients is getting from your company in this fastest growing competitive world?

In today’s market where lots of new and complex investment products (for ex. REIT – Real Estate Investment Trust, INViT - Infrastructure Investment Trust, AIF – Alternate Investment Funds) have come into the market, a customer expects timely and right advice, so that they can park their money in a safe way and optimize their returns and risk. We at Financial Hospital provide unbiased and professional consultancy for their wealth and taxes along with paperless solutions through our software and mobile app with real time updates about the market.

8.

to moderate risk, and Hand-holding them through quarterly reviews.

10. What can be expected from your company in the upcoming years?

You can expect a global presence and more and happier customers in the coming years, with the best paperless and real-time solutions for them. By 2023, we wanted to be known in India as the most trustworthy wealth and tax advisory firm.

How do you work on your long-term relationship with your clients? Kindly brief us about the most satisfactory experience with a client.

We only work on building relationships with clients based on unbiased and ethical advice. Once a sense of trust is instilled, these relationships automatically become Long Term.

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A few things which help us provide the right advice – giving a true opinion on the suitability of their existing investments considering the features, ROI and taxability ensuring optimum utilization of their funds in low June 2018

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3 Elements Events

H

ospitality is often considered as the most intimating entity in an enterprise. Every organization offers a captivating series of events and programs for not only entertaining purposes but also to create an active awareness among its staffs. Events are mostly subjected to testifying the ways to gain more attention as well as popularity. Some of the events possess a potential of regaining company’s importance through a customer perspective by building interest in the company’s services. Since last few years, event industry has been flourishing with tremendous responses, as a result the demand of event providers have set on hike. The industry is flooded with many event management companies which offer inexplicit methods for proper execution of an occasion. 3 Elements Events—an emerging brand in event management, firmly believes that working under certain ethics brings out the better possibility of executing proper structured events. One of three basic elements which it follows signifies the logic and structural planning comforts in fulfilling the client’s requirement on events, promotion and advertising, making it one of the better pick among others.

Eye-Catching Services Considerably known as a promising implementer of latest technologies, 3 Elements Events has been prosecuting a top class service to corporate sector which mainly includes award ceremonies, meetings, mark promotions, corporate films, product launches, MICE, branding & advertising, exhibition stalls, and everything which falls under event category. It precisely contemplates customer satisfaction as its priority and focuses more on providing qualitative aspects. The company works under the basic

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elements which embrace production & fabrication, sound & light, entertainment and manpower, respectively. These three elements are the heads for the concept behind ‘3 elements’ in the company’s name.

Torch Bearer of 3 Elements Events The company’s heft falls on the shoulder of a leader who has to be more prominent and represent the company firmly in the market. Such qualities are acquired by Gaurav Sharma, Founder & CEO of 3 Elements Events. He holds a vast technical as well as practical knowledge, which helped in sustaining the company’s name in the arena. While, his strong desire of creating a platform has aided enterprises to address their events without being affected to external factors. Gaurav’s hard work and resilient determination led him understand the needs of an independent enterprise which does not compromise with events. Prior to ‘3 Elements Events’, being an amateur in business sector, event management has made him strived but eventually, he succeeded to put a mark in event industry. With experience as an artist manager, he believes, creativity as a basic constraint for any presentation. He also prefers the implementation of latest technologies in order to provide better experiences to the clients.

Strategizing the Success by Neutralizing Obstacles While climbing the stairs of success, 3 Elements Events have faced certain challenges and complications. As appraising plays a crucial role in event industry, the main challenge that the company faced was to deliver the best service at minimum budget to the clients. In order to

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FASTEST GROWING

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Creativity is our Heart and Perfection is our Soul

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Gaurav Sharma, CEO & Founder

flourish in this business, the company focused more on the quality part and never compromised in providing superior services at best price to the clientele. The consistency in quality services, single-handedly led the company to achieve more clients in a very short period. Thus, going through various ups and downs, 3 Elements Events have successfully attained a reputable status in event and aviation industry. It’s being carrying out events for the well-known organizations like Cadbury, Britannia, Ashok Leyland and Catalyst.

Aiming For Better Customer Engagements In this industry, it is truly essential to fulfill the expectations of the clients. Even though, 3 Elements Events predominantly emphasizes on round the clock availability of services to its clients yet, it offers other addon amenities as a complimentary. Considering even such small integrations, the company grabs the attention of their current as well as future clients. Along with that, the enterprise also provides audio-video and event logistic services to the clients for executing lavishing events. As better event execution catches more attention of people, it is the best for the marketing in this industry. It provides their clients with the most reliable event-planner from

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which they can easily make a choice according to their requirements. The foremost aim of the company is to offer solid, secure and professional organization which puts a smile on client’s faces.

Drafting the Future through New Implications Event Industry is one of a kind, which is being consistently rising since its inception. As per the growing industry is concerned, 3 Elements Events are on their way of implementing innovative ideas indulging with new technical advancements. It ensures that, as the industry grows old, the company will be offering each and every available option for its clienteles. In the upcoming future, the company is looking forward to achieve its objectives by implementing new promising agendas. As being recognized as one of the most promising and fastest growing event company, it wants to sustain such titles in further future.

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EQUATIONS WORK

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n India, the Information Technology is very brisky and reviving by spreading its involvement over various sectors be it education, farming, health-hospitality, research-development, weather-environment, communication, banking, travel, or share-marketing.

Adoption of new technologies for business optimization is now the core agenda of every business. Whereas there is an equal opportunity for both early adopters of emerging technologies, only the thought-leaders and quality service providers in the area will be able to make a dent in the markets.

Equations Work was incepted 7 years ago by understanding this context for delivering business solutions across various industries such as Engineering, Transportation, Aviation, Retail, and Hi-Tech with its IoT, Web, VR, and Mobile expertise. The company predominantly offers services for the Business Intelligence and User Experience domains which throw an extraordinary impression of the company on today’s tech world. Today, the company is a preferred vendor for some of the top Fortune companies across the world.

Along with the Technology Services portfolio the founders of Equations Work have been investing in various product startups to enhance the growth and its recent investments include a New York-based Security compliance agency, a Pune-based core Banking Software Company, as well as a Home Automation Company, etc.

Intellectual and Competent Leaders Vishal Adsool & Satish Suryawanshi, are the two passionate and tech-savvy Co-founders of the company who have a vast experience of more than a decade in the IT industry. Their phenomenal technical and business acumen have accompanied Equations Work to bring a standard approach in the era of technology. Under their effective leadership, the company has shown a prosperous growth in

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terms of revenue and headcounts which has crafted Equations Work as one of the fastest growing technology organization.

Offering Diverse IT Solutions under the Same Crown Equations Work holds a conspicuous vision to stand as a prominent technology partner for the product companies through its unique services. The company offers distinct solutions for the diverse segments such as mobility, product engineering, quality, data, and business productivity.

Equations Work also delivers the state-of-the-art mobile applications as well as the advanced testing plans as per its client’s requirements. As the company’s primary focus has always been on BI, it deals with Hadoop, Spark, MapReduce, MongoDB, and the diverse array of business intelligence techniques. Equations Work possesses a welltrained team of experts assisting effectively to provide subtle business solutions for the product development.

Equations Work has also been performing indomitably in the technical era with dedication in delivering advanced technical services to surpass its customer’s expectations.

The company’s customer-centric approach has helped some of the successful startups set their Tech Excellence Centers through Equations Work in India.

Challenges are the Stepping Stones to Victory Starting from a scratch seems to be quite tough at times but it is the only stage which paves one’s path to accomplish the goals. Likewise, Equations Work started its journey with a small business setup. With their consistent and hardworking team, the company made their way through the number of challenges such as attracting quality clients, recruiting suitable candidates for the required profiles, and more during the initial days of the company.

Equations Work’s lean approach towards the challenges has crafted the company as one of the most preferred IT service partner across the globe. Serving Clients in more than 15

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FASTEST GROWING

“

We simplify complex through our technology expertise

Vishal Adsool, Co-founder Satish Suryawanshi, Co-founder

nations, today Equations Work has been recognized as a thought-leader in front-line technologies such as Virtual Reality, User eXperience, and Big Data through various renowned blogs and forums. It is because of this popularity that more than 4000+ fresher apply for 25 Internship position at Equations Work.

Strategic Approach to be an Epitome of Success Inspired by the famous saying, ‘Winners don’t do different things, they do things differently’, the team of Equations Work has been delivering unique and distinct services to their clients. While discussing the company’s technical strategies to achieve success Vishal Adsool, the CEO of the company mentions, “Almost 80% of our business has come form the Word of Mouth or is repeat business. We have been successfully carrying the Bandwagon of Business Optimization Services through proven Business Intelligence tools to almost all facets of the Industry and the response has been phenomenal”.He He also adds that “The decision makers need results but seldom have knowledge of the Data that their system has been generating to take those decisions. We just help them discover the stories through our services.” And looking at the client list, that seems to have really worked out for Equations Work. The technology counter-part of Equations Work, Satish Surawanshi, CTO of the company adds “Apart from gripping the latest technologies and gauging their potential, we have always learned from our mistakes and, we believe that the day we

“

business problems

stop making mistakes is the day we stop growing.” Being a well-planned organization, Equation Works has set a dedicated wing to research the evolving technologies and to explore innovative ways to solve the business relevant issues. The company’s innovative index and the ability to deliver excellence in the work are the two crucial factors which have assisted it to collaborate with the top Fortune companies and to embrace the various opportunities in the IT industry.

Visioning a Resolute Future Equations Work has been successfully able to set a high equilibrium between their technical and business requirements. However, the organization is aiming to achieve an extra mile in the IT industry with its rich involvement of working in the niche technologies. While speaking on the future plans of the company, Vishal says, “We are planning to serve better in this tech-world and are intermittently working to expand our products and services.

We are also setting up another facility to house 80 more associates that will facilitate us in the journey to accomplish our goals.”

June 2018

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International Infocom Technologies

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he IT industry is the most essential service provider to any organization and is growing at an amazingly rapid pace. IT sector simplifies business operations but now, this sector itself has become increasingly complex.

While IT infrastructure, is the backbone of any organization, IT securities & software compliances play major role in the seamless business operation. Today all these 3 areas have got complicated both in terms of understanding & in implementing. However, these three areas are not just essential now, they are turning out to be critical for day to day business operations. A lot of business entrepreneurs are realizing the significant role the IT plays in their businesses & hence are heading towards maturing their IT setup.

However, on the other hand, there is a lack of effective IT System Integrators with good knowledge and implementation skills. This is where International Infocom Technologies Pvt. Ltd (IITPL) has put its steps forward to go on & build its own 3-point process of providing stable & secured IT Infra for SMB sectors. The 3-point process that begins with 1. Understand & Analyze: Client’s IT structure & Pain points in it 2. Build Solution & Educate: clients on how to go about it & then 3. Restructure & Maintain: their IT infra for their greater benefits. This simplifying formula is been professionally efficient & has delivered stability to business operations in organizations.

An Innovative Leader of IITPL With over one and half decade years of rich experience, Satish M Agadi is leading as Founder and Managing Director of International Infocom Technologies Pvt Ltd. Satish is technically proficient & is a prolific innovative technology solutions designer & integrator who has expertise in domains like IT Infra Project consulting, IT Security strategy & Compliance Management among many others. He holds BE degree in Electronics and telecommunication and later he completed his post-graduation MBA in system.

Satish is passionate for designing, building & supporting IT networks for enterprises that simplify their organizational activities. He is a spirited and dynamic leader who believes in following his heart which is filled with Truth, Love and Compassion. He has taken active leadership in developing

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and enriching the process of building stability to IT structures for businesses which is instrumental in achieving company’s goals and vision.

Benefiting Clients by Delivering Tech Services SMB or industrial sectors need fast yet stable, secured IT infrastructures & IITPL builds them orderly and supports.

Distinctively, IITPL is adding value to the industrial & SMB segment in three major IT verticals IT infrastructure solutions, IT Securities and compliances. The company specializes not only in understanding the client’s IT structure needs, but also designs, builds, delivers and maintain them.

Structured Network is a part of IT Infra and different System Integrators use different products & methodologies while IITPL stands out by choosing the best. Like; Structured network can have managed switches but correctly implementing & then hardening the network is the key which is what IITPL do. Similarly, Domain controller installation is all about ‘decisions’ on series of set up that are to be implemented in a sequence. And the decisions are taken together by both the management & the Service provider & IITPL think tank drives this. Additionally, think, educate & build data backup management needs of clients before implementing the Server and not after clients ask for it.

So, with customer benefits in mind company has built 3 point ‘Do It’ formula code named TEA - Think, Educate & Act & irrespective of size of any IT structure TEA can be activated.

For a small organization or a branch office, if there is no need of a server, a workgroup LAN could be built but with basic securities under TEA. Structuring / restructuring a network with a Domain Server, Managed Switch & Firewall as 3 levels of Security implementation could be done under TEA methodology. Above this & with right software compliances, the client’s IT structures becomes robust and thus yields greater stability for business operations cutting stress for management.

The company believes in educating their clients on importance & need of software compliances which is not just about buying software for the sake of licensing issues. It is

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FASTEST GROWING

“

“

IT simplied Life, IITPL Simplies IT

Satish Agadi, Founder & MD

about knowing all the software is needed for the organization, then installing them properly with license activations & finally maintaining them. This is again a 3-tier job as per the company’s formulation. Typically, IITPL delivers a ‘Gap analysis report’ for the organizations followed by the list of software to be procured & empowers them to take knowledge based decision on procurements. Company then would then professionally implement, activates & maintains them.

Adopting Challenges to Lead IT Knowledge is not easy to acquire & understanding software polices means research & study. IITPL chose this tough route to acquire wisdom rather than relying only on varied conflicting inputs from different divisions of the same principle companies.

‘Study’ mixed with understanding from the right authorities in the principle companies as well as Auditors & cyber security lawyers has matured IITPL’s ideas on delivering better compliances for clients. Additionally, procurement & implementation is a tricky subject; the company’s experience & decision to adhere to integrity meant challenging the crowd for the protection of client’s procurement investments. Slowly but surely the principle was reciprocated & welcomed by the industrial & business communities – from Finance / Consulting firms to Design /Media houses & Manufacturing, FMCG segments etc.

Stand Out In a High Tech World The current trends & the industrial ecosystem needs more knowledge partners and integrators like IITPL while IITPL’s wisdom was derived out of tremendous man hours of efforts in assessing, researching, fixing & implementing solutions at varied industry or customer segments. This wisdom

characterized the company to purely believe in the principle of giving best in IT to the organizations. This philosophy combined with plan & execute 3-point action has taken the competition out of equation. This has simply necessitated the fact that System Integrator is beyond just offering multiple product ranges from Systems, servers, software to NAS, SAN, Firewall etc., it is about product knowledge, ability to integrate multiple / varied devices for fulfilling client’s needs. IITPL has championed in this spectrum of product (with extensive benefits extraction out of these products) & solutions offerings that are effective and economical.

The company’s great contacts with industry biggies like Intel, Lenovo, HP, Dell, Microsoft, Adobe, and Autodesk etc., means greater benefits for their clients. More than 90% of support calls being attended by the company’s engineers on the same day shows the efforts & intensions of providing the best in class tech care to their client. The company stands out from the rest!

Future Ahead As IT sector is growing at amazingly rapid pace, it’s no wonder that many IT infrastructure leaders have started to look for more transformative options which includes next generation IT solutions. The Company is partnered to promote their own firewall product called IITPL’S WiJungle.

The company has laid out plans of promoting it massively to small offices to build better securities for them. The company has signed up with the cyber security legal specialist and IT security audit firm to provide complete IT security compliance with legal advice as their upcoming services.

June 2018

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Abaj World

Redefining Change and Excellence

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n an interview with Insights Success, Nirav Patel, Founder of Abaj World gave some insightful answers highlighting the influences made by his company to take wellness programmes to a new level.

1. Kindly tell us about your company.

Ahmedabad based company, Abaj Electronics is one of the largest and highly competitive brands in digital electronics world. Innovation with technology on the leading edge and wide range of products brings totally a new dimension of entertainment with superior quality products. Abaj is always passionate about learning ultra modern and latest technologies that has resulted into the most innovative products in the digital world.

Abaj products are a blend of world class technology, high performances and novel designs. Energy-saving devices manufactured that are dwelled in a unique design, is a delightful experience hence Abaj is proved to be a leader of the industry. Abaj Electronics is not just a brand, but an innovation above par. Abaj makes available in India its wide range of consumer electronics, like LCD & Imperia LED, Washing Machines, and Sound Bars.

2. Briefly, tell us about the CEO/Founder of the company.

Way back in 2012, the foundation of Abaj World was laid by Nirav Patel.

Hailing from small village of Kadi Taluka of Mehsana District of Gujarat,

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he graduated as BE (Electronic and communication) in the year 2011. This Young and dynamic fellow, left family business to walk is own path. After completing studies, Mr. Patel felt he needed to make a name for himself outside his family owned real estate businesses. Nirav decided to give the entrepreneur inside him a go and focused on starting his own business.

Starting your own venture is different from a family business and harder than you initially think, but interestingly enough, it gets easier as you set a vision and work on it step by step. Mr. Patel started with share market trading but it was not a smooth start. After bearing a loss of 50,000, Mr. Patel decided to switch to stock Brokerage Company by the name SENS Global, which is listed amongst top 5 franchises globally. This was not enough for the dreamer. In 2010, while working for Kenneth he came across a customer who had imported LED TV from Thailand and was struggling with two to three containers for its sales.

Mr. Nirav helped him out and managed to sell those containers. While he had done this easily he thought he could get into this venture. He started analyzing the demand for various products; he visualized great scope for products in consumer durable. And this is how the seed of ABAJ WORLD was sown.

3. How do you work on your longterm relationship with your clients?

We are a very large country and here, fundamentally, there are consumers

June 2018

with a thought process. But consumers keep evolving, especially in the information age, where the digital and social environment is such that information is shared on a real-time basis. Therefore, loyalty is no longer what it used to be, probably 10-15 years ago. You have to keep updating yourself all the time to catch up with the pace of customer expectations. This philosophy is very much applicable to things like mobile phones or personal grooming products. It is extremely important to understand how customer behaviour and their expectations are changing all the time. Therefore, insight collection is very important.

And so is utilizing the social network capabilities. Second is the customer relationship management (CRM) capabilities which we have created and also the feedback [that we get] from our existing customers through our after-sales network. Using this information for our future product planning is what we are trying to achieve.

4. What are the values and factors that you attribute your success to?

Also, suggest the one quote which adorns your company very well.

I feel that my strongest attribute is my ability to work well under stress.

Under stress or pressure- many people have difficulty being productive- but I have had to learn how to cope with the stress and remain productive. I firmly believe that stressful situations provide us with opportunities to grow- both personally and professionally. In short I view stress as an opportunity to rise

Interview with Insights Success

to the occasion and learn more about myself. I feel that this trait can provide me with benefits regardless of the situation I find myself in.

“Be the change that you wish to see in the world ”.

5. Kindly brief us about the new technology trends?

Bigger television screens have always been much sought after. With a surge in consumers’ disposable incomes, the demand for Smart Televisions has shot up, contributing around 18-20 percent to sales in India’s electronics sector, industry experts say. According to an India Brand Equity Foundation report on the electronics sector, India’s television industry is expected to expand to $16.8 billion by 2020 from $9.4 billion in 2016. But what is keeping consumers away from adopting Smart TVs on a larger scale?

Availability of Smart TVs at par with normal televisions has helped them become one of the preferred mainstream products not just in larger metros but also in smaller towns and tier II cities. A Smart TV is at times also referred as connected TV or hybrid TV. These are televisions equipped with the ability to interact with the Internet, giving consumers access to a plethora of online content.

So there is humongous demand which can be served!

6. What are the future advancements of your company and how wellequipped are you?

The Indian economy is seeing a radical shift since the last decade; growing at a fast pace and with its strong manufacturing base and growing services sector, it has become a great business destination. India is not anymore a part of our emerging market business but has been carved out as the number one priority market. With

Nirav Patel Founder Abaj World

investments on products, talent, marketing and manufacturing, we aim to strategically leverage our expertise and resources in India for the benefit of other emerging market. The company has successfully started its operations in Gujarat, Maharashtra, Punjab, Chhatisgadh, Uttar Pradesh, Madhya Pradesh, Rajasthan and Tamilnadu.

Further, the company will be expanding operations in all major metro and non-metro cities including Karnataka, Andhra Pradesh, Maharashtra, Kolkata, Bihar, Jharkhand, Greater Punjab and Delhi NCR. The company intends to be present across India by the end of the year. With presence in 8 states, Abaj Electronics has a network of 75 Distributors and 1400 Dealers. Further the brand is offering dealership across India. The products will also be available online. The company also plans to sell through institutional sales network and modern sales.

June 2018

At present the focus of the brand is on LCDs and LED TVs, as these are niche products and their buyers are mostly young educated couples. In the next two to three months, Abaj will introduce ACs, and Washing Machines, and we will be targeting the middleclass consumer base.

In sync with the government’s initiative of Make in India, Abaj will start manufacturing in India by June 2018. Spread over 55000 sq meters, it will have the capacity of manufacturing 1500pieces per day.

With this the company will get a further edge as it will be able to increase product offering, volume and market. At present the R&D of Abaj Group is based in Ahmadabad. Also the company plans to start the designing of products in China as it has world famous designers. The operations in China will commence in mid August in 2018.

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Key Elements for the Emerging Business Organizations to Expand Globaî…†y 36

June 2018

Editor’s View

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he dream of every emerging business is to grow beyond their shores, but it comes with many challenges. The CEOs and business leaders have to understand its full impact and determine if the rewards outweigh the risks as there is a chance of disrupting their existing business activities. But according to the independent research, there are good opportunities for many business models in foreign markets. In order to sustain the business on a global scale, it needs the team members to understand the brand. Further, the stakeholders will have to be capable of carrying more responsibilities to execute their day-to-day activities continuously in addition to the global initiative. Some of the elements need to be considered to achieve dreams.

Benefits of Understanding Customers Expectation n this demanding world, customers hold both explicit and implicit performance expectations for attributes, features, and benefits of products and services. They are seeking convenience, greater choice, global availability and instant gratification’ from products and services as the customers have short attention spans. Marketers need to make it as easy as possible for their customers to get access to the right place and proceed to purchase goods and solutions. Since the consumers instinctively take the path of least resistance, this will help their business to stand out of the crowd in this evergrowing global competition.

Necessity to Pursue a Determined Culture The culture differs for every organization and can determine whether the business can achieve success or not. Suppose the product or service doesn’t meet the desires of the local markets, then there’s no need to go sailing. It is always necessary for a business to understand what kind of people live there and what they want from it. Further, one has to have

contacts with the local markets to set a business in the foreign countries. In other words, it is extremely important to seek first in order to understand the culture before investing significant time and energy to pursue an overseas venture.

The Ultimate Source for a Business Most of the leaders know that communication is the ultimate thing that is needed to run a business. But as a business leader, they are supposed to know what form of communication works best for each country or region whether it is through social media, roadshows or in-person presentations.

It is necessary to recognize this as early as possible and can make use of these avenues to educate people on the new program. And develop it to expand the business across various regions.

Relationship with Local Businesses Generally, expanding the boundaries of a business beyond the shores is not for the softhearted people, but for most of the businesses it will be inevitable, as global markets offer greater opportunities for growth. By building an internal alliance team to manage and by paying attention to the outsourcing details and administrative functions, the difficult job of doing business overseas can produce great results. So, always gain a strong competitive benefit by generating a supporting ecosystem of complimentary products and services, which can come via third-party relationships. These close relationships might be a support in scaling the organization while minimizing the financial risk.

Seek Advice and Do Research Every business professional wishes to have a magic wand that would ensure success, but no such thing exists as every organization and market is different. Fortunately, even several state and local governments and business-incubator groups, spends a considerable amount of time and June 2018

energy helping businesses to a certain level. Specifically resource-strapped, small and medium-sized businesses penetrate into foreign markets through tie ups and partnerships.

In addition, expertise of chambers of commerce, trade alliances and local Small Business Administration (SBA) offices present in the area. Those who read a business success stories, listen from other business owners, learn about quality conferences can expand the business into the foreign markets.

It is essential to secure assistance with research, business plan development, marketing and other important processes that foster success.

Legal Verification Formalities The business organizations that are involved in global expansion have to consider the legal formalities which are also one of the most stressful things to address, largely because the risk is great if anything is left out. It is also required to have adherence to policy and process for legal team to minimize the commercial risks. Additionally, the international requirements for supply chain agreements and documentation based on the country will be a necessity to remit a payment or receive a product every time. Suppose if an organization has a dedicated legal team and able to keep this planning in house, everything is possible from customs and shipping to corporate record keeping and meeting industry compliance standards.

In the near future, all the business organizations including small and medium scale companies have to choose the right strategies to expand globally and it also depends on the type of business too. For global expansion, it also requires time and appropriate business assessment before moving forward. So make sure to consider all the options and strategies to engage globally and get the right buy-in for a successful journey ahead.

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EXPERT’S VEIW

An Insight into the INDIAN IT INDUSTRY

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ndian Information technology is passing through the massive challenges like slow revenue, restrictions imposed on the availability for conventional deployment of Indian engineers at the client’s site, and the rapid changes in the world IT market. Are these challenges signs of an upcoming crisis? No, these issues do not indicate a crisis; rather these challenges are compelling Indian IT companies to change their business approach.

Due to the automation and technological transformation, multiple layers of the middle management are getting superfluous. Before delving into the detail, let’s have a quick look at the Indian global sourcing market, Indian IT market size, and recent developments.

Indian IT industry has also availed ample scopes in the Indian education sectors like engineering and computer science. Cloud computing, rapid digital transformation, data analytics, and the Internet of Things provide the industry with immense opportunities. As per the survey report by National Association of Software and Services (Nasscom), Indian IT industry revenue has touched the magical figure of $154 billion in FY 2017 while the industry gained only $143 billion in FY 2016. It indicates a growth of 8% in the IT industry which has been occupied half of the country’s service export and almost 7.7% of GDP.

Indian Global Sourcing Market Indian Global Market keeps growing at a higher pace in comparison to the IT-BPM industry. In the year 2016-2017, the global IT & ITeS market has reached US$1.2 trillion while the global sourcing market has managed an increase of 1.7 times to touch the figure of US$173-178 billion.

Indian IT industry takes pride in announcing that the country has acquired the honor of being world’s top sourcing destination in 2016-2017 with 55% share in the global market. Our IT market has set up more than 1,000 global delivery centers in 200 cities worldwide.

Additionally, the industry has been playing the most important role in transforming Indian economy and altering the global perception of India and its economy. India has successfully managed to be the mainstay of its USP (Unique Selling Proposition) in the world sourcing market.

India has been one of the most favorite destinations of the reputed global IT firms for developing their innovation centers.

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Bloomberg Intelligence Analysts consider the digital products as the sign of growth in the IT industry.

Companies like TCS and Wipro have managed 18-22% share of digital while IBM and Accenture are enjoying 4245% share. This rise strengthens the possibility of a brighter future of Indian IT industry in the world market.

Indian IT Market Size As per the industry pundits, Indian Internet Industry is going to double to reach US$250 billion by the end of the year 2020. It is likely to grow by 7.5% of Gross Domestic Product (GDP). Due to the fastest adoption of digital technology, India will have almost 730 million Internet users by 2020, according to the report by NASSCOM. Indian It exports are expected to grow by 7-8% in 20172018 to US$ 126 billion. Apart from this, the industry is likely to add 130,000-150,000 new vacancies during this phase. Indian IT firms are expecting Indian digital economy to reach US$ 4 trillion by the end of the year 2022.

June 2018

Recent Developments in Indian IT Market Let’s have a quick glimpse of the recent developments in Indian IT industry: Ÿ

As per the latest survey report of Korn Ferry Digital Sustainability Index, India gained the ninth position out of fourteen countries

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The flex staffing market in Indian IT market acquired US$ 5.3 billion in 2016-17 and is expected to grow almost 14-16% by the end of 2021

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Private Equity (PE) or Venture Capital (VC) investment in IT and ITeS sector in India reached US$7.6 billion in 2017

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Export of software services by India has been increased by 10.3% year-on-year to touch US$ 97.1 billion in FY 2016-17, as per the ‘Survey on Computer Software & Information Technology Enabled Services Exports: 2016-17’ by Reserve Bank of India

Secrets to Unlock Success in Current Indian IT Market

Rajesh Shethia

To get success in Indian IT industry, an entrepreneur needs a proper strategic plan, consistency in following the plan, due diligence, patience, and of course, commitment. This industry demands multiple marketing efforts that can be effective in addressing regional differences including language, culture, region, economic development, and infrastructure. A careful and wise analysis of consumers’ trends and preferences, existing and new sales platforms, changes in the distribution system and marketing theories.

Managing Director

ABOUT THE AUTHOR

A Final Takeaway Over the years, India has proved its capabilities in offering both on-shore and off-shore services to the global clients. In this way, Indian IT industry has become a powerhouse and resources of new opportunities. Digitalization and other government initiatives are working as a catalyst in progressing the overall growth and development of Indian IT industry. In order to make the future even brighter, the entrepreneur should keep up with the global market.

June 2018

Rajesh Shethia and is the Managing Director of Rajesh Shethia Consultants Pvt. Ltd. He brings on board his 17 years of experience working in multiple industries for business development and marketing. Before forming this company he successfully operated as Associate Vice President and Senior Vice President in a number of companies valued as market stalwarts. With the objective of delivering quality and resultoriented talent recruitment services for corporates, he started the Rajesh Shethia Consultants Pvt. Ltd. in the year 2014.

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“

Growing together

approach is woven in

company’s ethics and value system

for which there is no

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compromise

Rajesh Patel Managing Director

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June 2018

Interview with Insights Success

CAPTAIN TRACTORS Providing Outstanding and Innovative Solutions to Farmers

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anufacturing sector is growing at high rate and is it is one of the prominent sector providing jobs for the ever-increasing job strength. High growth in the revenues and profitability in the manufacturing sector defines a robust business model or a business strategy. Every corporate organization has its own set of growth stories.

Captain Tractors is the eminent organization which provides outstanding and innovative solutions to farmers.

80+ implements for small and medium tractors.

In an interview with Insights Success, Rajesh Patel, Managing Director of Captain Tractors Pvt Ltd, have shared some insightful answers highlighting made by his company to take services to a new level.

The visionary leader by him, Mr. Rajesh Patel has ensured that, a well quality product, backed by best after sales service, and prompt availability of the spares to the end user will result in increasing the productivity of the end user farmer, and therefore it will ultimately contribute to the national economy.

1. Kindly brief us about your company.

Captain Tractors Pvt Ltd is a pioneer and innovators in the world of Mini Tractors and probably the only company that provides 360 ° solution in the farm mechanisation sector. It was established in 1998 by Rajkot based Patel brothers. Mr. G.T. Patel and Mr. M.T. Patel have changed the way of farming by introducing India’s first mini tractor.

Captain Tractors Achieved 9 National & Regional level Award, and also certified by ISO 9001-2015. Company has manufacturing widest ranges of Mini Tractors with 40+ variants and

2. Briefly tell us about the CEO/Founder of the company. What are their contributions in making the company?

Shri Rajesh Patel, S/o Mr. G.T. Patel, he was born on 23rd Jan., 1975, did his B.Com. in 1998 from Saurashtra University, (Gujarat). Presently, he is working as Managing Director of M/s. Captain Tractors Pvt. Ltd. Rajkot,

His main obsession is to bring convenience to farmer community, (irrespective of their land holding) by reducing their dependence on the scares manual labour and bullock power, which is not only costly but time consuming.

And his efforts in this direction were appreciated by Govt of India and awarded by various national and regional awards in category of Best R & D, Outstanding Entrepreneurship, Innovation In Technology as well as in Best Quality and Environment Measures.

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Because of tremendous efforts and broad vision of Mr. Rajeshbhai, Chennai based India’s 2nd Largest Tractor Manufacturing Company “ TAFE”has made strategic alliance with Captain tractors for mini tractor series.

He has many more ambitious plans to bring better farm mechanization options to farmer community in India and abroad, in near future. And his every step is directed in that direction.

3. Share your point of view on the current scenario of the Industry and its future.

According to an estimate, in the year 2000, the total production of mini tractors in India was around 1500 units which increased to a whopping 80,000 in 2017-18 due to varied reasons.

Holding of small farms increased due to land division between families, Traditional high HP tractors, increase in horticulture crops and raw crop inter-cultivation, bullocks and power tillers used by farmers also proved time consuming and costly. Agriculture modernization with help of technologies replaced bullock’s and manual labours thereby increasing the standard of living of farmers and last but not the least, the demand from young generation farmers for modern and smooth techniques which help them to work in smart and easy way.

This industry growing scenario is very fast and it’s would touch to 2 lakh within next 4 year.

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4. During the journey towards growth, what are the challenges the company has faced? How and why do you consider yourself as fastest growing company?

For the company, the journey which began with experiments in 1994 has today achieved notable milestones from providing various ranges in the world of mini-tractors to developing all major agricultural implements suitable to mini tractors without compromising on quality, technology and innovation.

5. What are the innovative strategies that you are working on to thrive in the competitive market?

A front runner both in national and International market, the company also believes to provide complete satisfaction to farmers when it comes to after sales services. Captain is probably the only company providing door-step after sales services to the farmers in their own farm in minimum time thereby giving farmers a peace of mind through one-stop-shop-solutions from beginning to end.

6. Which strategies do you follow to stay competent? How are you shaping yourself to become fastest growing company?

With changing times, it became utmost necessary to facilitate farmers especially the young generation with comfort yet stylish model keeping in mind value for money and quick delivery capacity at the most economical rate.

The company which was started with a single thought of visionary brothers today provides world class service to its clients through strength of 250 employees, 200 dealers and over 200 suppliers thereby changing and shaping the dimensions in the world of agriculture.

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7. What are the benefits and support your clients is getting from your company in this fastest growing competitive world?

Moving along with times and looking at the needs of young farmers who require modern, elegant, quick, smooth and technologically upgraded product, the company recently launch its 7th generation small tractor series. The sleek, stylish and sensational 7G tractor has become the first love for young farmers who prefer farming with style!

Depending upon the requirement to ease the farming work load, a Captain Tractor can easily be converted into a rotary tiller, cultivator, automatic seed drill, reaper, loader, reversible ploughing, chisel plough, leveller, sprayer pump, thresher, tanker, trailer or a road sweeper to name a few. Over 40implements can be attached with Captain Tractors making the tractor more viable, suitable and adjustable for both agriculture and commercial use.

Its Power Reaper is another agricultural machine that is used for harvesting crops like wheat, paddy and soya bean and crops which are 2 to 6 feet tall.

Do you own a farm, but always worried about how to gain maximum profits with minimal investment and maintenance cost when it comes to farm mechanization, mini tractors are the solutions, 8. How do you work on your long-term relationship with your clients? Kindly brief us about the most satisfactory experience with a client.

Apart from manufacturing mini tractors, the company’s vision is to reach every farmer and lead in their minds, along with farm mechanization of agriculture with Captain’s products.

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The ‘Growing together’ approach is woven in company’s ethics and value system for which there is no compromise. For Captain, their customers, dealers, vendors, suppliers and employees are the main pillars.

Their growth along with the company’s growth is of prime importance.

Whoever joins hands with the company becomes the part of Captain Family for a life-time due to Captain’s ethics. This is the reason why Captain has become one of the most preferred brands to get associated with.

9. Kindly brief us about your strategies to tackle the competition in your sector. What steps are you taking to ensure that you continue to grow and develop?

With the Vision and Mission, Took the world of mini tractors to a new pedestal with advance technological driven processes.

- We are taking smart business training from top professional.

- Implementing Lean Manufacturing System - Achieving IATF – 16949 standardisation - Expanding Manufacturing Plant - Adding A Class supplier - Developing Futuristic Product Range.

- Developing Non Agriculture Product Range also.

- Adding more innovative features in products.

- Expanding Dealer Network, domestic as well as international.

- Focusing on Export Market - Hiring Smart People.

10. What can be expected from your company in the upcoming years?

Presently our market share is about 5%. And we are targeting 20-25% market share within next 4 Years of time.

Mobisy T

he fast moving consumer goods companies of today are intensifying their focus on rural consumers due to their increase in purchasing power. To boost the development of sales and distribution through automation, Mobisy Technologies Pvt.Ltd introduced a flagship product named Bizom whose popularity among consumer companies has helped it gain recognition as the third fastest growing tech company in India by Deloitte.

Launched in 2013, Bizom is a SaaS-based platform for downstream supply network automation tailor built for the consumer packaged goods (CPG) industry in emerging markets. Bizom now serves almost 250+ brands and is present in one of three retail outlets across India i.e. five million+ retailers. This has helped it become a leader in consumer sales automation in India. It’s customers include well-known international brands such as Cargill, Nivea, and Hershey’s India.

A Strategic Tech Leader Lalit Bhise is the Co-Founder and CEO at Mobisy, whose strength is in building mobile platforms. Lalit invented hybrid mobile programming and has patents pending in the area of visual merchandising using image recognition. He is an expert on the Indian FMCG industry having worked closely with market leaders to advise and then actually solve their sales and distribution problems. His motto is to disrupt the retail industry using technology in a manner that helps the entire retail ecosystem to move ahead digitally. He consciously got on board entrepreneurial folks as part of the team, who naturally aligned with the idea of owning customer growth and success.

Real- Time Insights Solutions for Clientele Mobisy’s end-to-end workflow solutions layered with

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strong AI/ML capabilities that provide brands with the structure, visibility, data, and analytics as they need to make the best decisions for their company. With the help of Bizom’s platform, they offer high levels of configuration at the shortest go-live timelines in the business. Bizom gives customers access to cutting edge technology with innovations like its patent-pending advanced image recognition algorithm, 35 Hawk. This is used for measuring brand visibility and features like sales gamification to help drive up sales teams’ motivation and collaboration.

Bizom helps consumer companies to leverage the power of digitization with its mobile first solutions. Many consumer brands in emerging markets and international brands have just begun transitioning from spreadsheets to automated solutions to manage their field force and channel partners such as wholesalers, distributors, stockist and retailers. As India is planning to move from 4G to 5G, the mobile device will become the one tool that remains accessible to all Indians. Hence, Bizom uses a mobile-first approach to capture real-time data on sales activities. Its scale - it reaches over five million retail stores - coupled with AI/ML helps it in delivering real-time insights that the organizations can use to improve their business growth.

Cloud – Based Application Strategy of Mobisy Mobisy’s key strategy is to take on competition in the field of retail sales digitization to create and deliver a product that drives the desired outcomes for customers. However, depending upon the customer’s sales needs, it provides a solution to help them scale effortlessly. It also provides cost-effective solutions by measuring and identifying areas where customers are not utilizing the tool correctly. Today, there is no such effective and objective way to measure retail efficiency as it is mostly measured by made-up assumptions. Mobisy remains obsessed about this insight

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“

We deliver relevant real-time data analytics and insights to drive deeper market penetration

driven approach for customer success, which they believe is key to their own growth.

Further, Bizom has invented a retail visibility solution that uses heat maps and other measurement tools to capture real data. They believe that brands could get good return on the time and money they invest in digitization while Bizom delivers relevant data analytics and insights to drive good results. The trajectory taken by the company to keep up their growth includes owning responsibility for growth and efficiency of customers business, deliver real-time actionable insights by leveraging their wide retail reach of over five million Indian retailers coupled with their ever improving machine learning and AI capabilities. Moving forward, they are building models of the future by connecting brands and retailers directly using technology.

This is delivered through their product, Distiman, which helps tightly integrate online to offline marketing and distribution efforts.

“

Lalit Bhise, Co-founder & CEO

markets in Africa and APAC.” Currently, Mobisy is building products that can solve problems of digitization for more verticals and also building relationships with business & knowledge partners in India as well as abroad. They are even improving on brand visibility measurement and correlation to sales using ‘real’ customer data. This is processed by Bizom’s cutting edge technologies like 35 Hawk, Bizom’s patent-pending image recognition tool, and its sales gamification feature.

Further Lalit also said, “We want to move the retail ecosystem in India forward by leaps and bounds. To that end, we are building a marketplace where brands and retailers connect directly using a technology platform built by us called Distiman.”

Expanding Bizom’s Operations While talking about the future advancement of the company, Lalit said “We have just opened our UK office in addition to our offices across India and are aggressively looking at expanding Bizom’s operations in other emerging

June 2018

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Mplace Edventures

E

very part of India has something new and different to offer right from beautiful valleys of Kashmir, to the backwaters of Kerala. India is a goldmine of adventure destinations across various domains. All adventure enthusiasts in India have reason to look forward to adventurous escapades. Previously the adventure space was limited to trekking or rock climbing but today there is the whole gamut of adventure sports.

assignment before he launched 10kya was as a Chief Customer Experience Officer with Etisalat, India. Sharad handles technology, development & marketing experience in this company. With strong technical knowhow, Sharad have led many successful startups and Greenfield launches.

The young Indians are continuously looking to become global and be equal to western counterparts in every way.

The outdoor gear market which mainly consists of apparel, footwear, tents, backpack and sleeping bags has been growing solidly across major developing and developed countries. 10kya.com is a 360º marketplace focused on adventure, outdoors and sports has become customer’s own platform where they sell or rent their own gear whether it is used or unused.

10kya.com is a 360º marketplace where sellers are not only able to sell gear but also offer the same on the rentals. On this platform customer can also offer their gear for sale as well as offer it for rentals in their community and social network. Customers also use company’s blog to share their adventures and give advice to others.

Adventurous Leader of 10kya With over thirty years of experience in some of the leading IT and Telecom companies, Sharad Gupta is the CEO and Founder of the 10kya.com.Entrepreneur by nature, Sharad has been always interested in outdoors activities. He has done mountaineering, skiing and rock climbing courses from Mountaineering Institute, Manali.

He is an avid photographer of nature, bird and wildlife.

Sharad started his carrier in Indian Army but gave up that career because of injury. Before founding 10kya, Sharad has given his fruitful contribution to several leading corporates like HCL, PCL, Airtel, etc. His last

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A 360º Marketplace for Cost Effective Services

Customers get to choose and rent or buy gear and equipment that are not available in offline stores. Even in the Metros, there are a few stores that have retail equipment but at exorbitant prices. 10kya makes the same equipment available in the nook and cranny of the country, not only at best prices but also on rentals. The large music festivals hosting four hundred plus people in tents for three to four nights have used the company’s rental services.

Converting Challenges into Assets While the market for adventure and outdoors is growing extremely fast, there was no availability of quality gear and apparel suited for the same. Good quality gears also costs a lot. That was restricting the market growth.10kya

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FASTEST GROWING

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We are creating a unique technology everything that human being is passionate about

Sharad Gupta, Founder and CEO

bridged that gap by not only offering the gear at optimum margins but also by providing on rentals.

The task of growing the market while acquiring the customers is the biggest challenge for the company. Many customers feel pleasant surprise when they find out about 10kya offering a wide range of product on sale and rental.

Happy Customers of 10kya 10kya have created a unique place in the market by creating a unique technology platform which makes a 360º interaction for customer. Large and loyal customer bases of two lac customers are driving more customers towards company by word of mouth. The cost of customer acquisition has now come below fifty rupees per new customer.

“

platform for

Future Ahead The company expects to grow their customer to customer transactions to more than eighty percentages of their transactions by way of C2C or P2P rentals and sales. Thereafter, the platform will also enable and empower customers to create their expeditions, get expeditions members and form like-minded social circles.

The company future plan includes a fully developed planning, executing and survival app for outdoor adventures. The company is also planning to bring their products especially on rentals, closer to customer by opening point of presence and key location.

The company key strategy is to involve their customer into business so that they add new or pre-owned products for sale or rental. The customers give references of latest equipment available in global market. Because of the customer evolvement the platform is constantly evolving and gives an edge to company in this competitive market.

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About the Author Interactive Max Tech (IMT) has been founded and spearheaded

by Hetin Sakhuja, an entrepreneur with a air and acumen for business and new technology. Having completed his post-graduate studies in Business Management, from the Edith Cowan University, Australia, he plunged directly into business and started IMT. Mehul Bavishi, CEO, who drives business on a day-to-day basis, ably supports Hetin at the helm.

Mehul, an accomplished so ware geek, has steered the company through all the techno related businesses, added since the company rst started.

IMT has a sta strength of 120 people and handles business to the tune of over INR 100 crores.

With expertise and experience in handling MNCs, as well as homegrown Indian businesses, IMT is well poised for exponential growth, across all the business verticals.

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June 2018

H

ow many apps can promise you all of the above? None, or at best very few, I guess.

And when you add the ‘free-todownload’ rider, you would be hardpressed to find any that fit the bill.

Amidst the countless apps floating around, there’s one that truly epitomizes the concept of a ‘Happy Place’. It’s called LuckyStars, a name that could make you look forward to each day.

So what makes LuckyStars a happy place to be in?

For starters, it’s a free-to-download app for both, the Android and iOS platforms. Once you download and install the app, a whole new world of fun and excitement opens up. Then there’s the Trivia section to stimulate the mind, activate those grey cells and of course win prizes. It’s a question of providing the right answers. You can participate in the Multiple Entry Trivia, where you’ll be served a Set of 3 questions, each time. This is a pay to participate option and the goal is to maximize your score on the Leaderboard and win.

For the uninitiated, there’s a Single

Entry Trivia, which is free to participate in, where you will need to answer a simple question correctly, within 3 attempts or chances. Here, only those who correctly answer the question posed, stand a chance to win.

The Trivia section has met with wide acceptance for 2 reasons: First and foremost, it tests your IQ on varied subjects and is truly stimulating and fun. Secondly, and more importantly, there are hundreds of winners declared for each Trivia, so if you hold a rank that matters on the Leaderboard, you stand to win eWallet money. Now, how cool is that? Besides the Trivia, there's the Bids section, where through the Lowest Unique Bid feature, you can bid live and win big brands at throwaway prices. The stakes are low but the excitement and thrill is high.

And finally there are thrills and frills, like the ‘Spin-the-Wheel’ to Earn Free Stars or Coins once everyday; the Watch Videos and Earn Stars section; the Refer & Earn Stars module and the Poll that elicits your opinion on various subjects or issues. Launched a year and a half ago, the LuckyStars app has crossed the 1.3 million download mark. With over 35,000 winners from

June 2018

across the country and prizes worth over Rs.20 million won, the app has found acceptance and appeal across socio-economic classes and age groups.

This is what a few of the winners have to say about LuckyStars: ·

·

“Thank you LuckyStars for making such an interactive app.

I’m happy I won a Samsung Galaxy S7 Edge”…. Prasad, Thane

·

“I’m thrilled on winning the Vespa Limited Edition bike”…. Neha Sawhney, Mumbai

·

“The LuckyStars app really works. I won a Samsung Smart TV”…. Jatin Arora, Panchkula

LuckyStars is constantly reinventing itself and there’s lots of excitement coming soon. So stay tuned in to be in a Happy Place!

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The Rage age of the

Industryy in the

I

n the era of 21st century, the world is riding with a lightning speed. It is continuously evolving and exploring the boundaries to meet new horizons and bring a revolution. With such tremendous alterations, mankind is experiencing the conclusions that have never happened before. The business world has undergone a paradigm shift and is on a reshaping pathway. This transformation is attained with the help of technology.

Technology in today’s time is at the top of the pyramid. It has shattered all the barriers restricted on it and constantly works on the different elements of the society. In such a fast paced life and the ease of technology at the palm of the hand, the “E-commerce” market has burgeoned to a new extent.

Emergence of Electronic-commerce E-commerce is the platform of buying and selling of products over the internet. It majorly facilitates transactions between business-to-

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consumers (B2C), business-to-business (B2B) and consumers-to-consumers (C2C). The outburst of E-commerce has changed the way of purchasing the products. In the past decade, the evolution of both technology and internet has directly linked to E-commerce. As the internet has grown due to anticipated mediums of marketing, advertising, and buying of goods and services, the E-commerce network has also grown too.

The impactful modifications in this sector are growth of online marketplaces, availability of mobile devices, remarkable increase of digital marketing and advertising, and using of digital enhancements to reality in sales and conventional consumer shopping. e Mobile-Friendly Approach Mobile comes very handy to the user and hence it has evolved as one of the most important devices of E-commerce June 2018

over the years. The mobile commerce steadily grows at a fast speed, as it has the ability to browse, compare and shop from varied creative mobile websites or apps using the smartphone or the tablet. It has become easy for a huge bulk of individuals to experience the full spectrum of the consumer’s purchasing procedure through small screens. It has become very convenient and beneficial for consumers to buy products without even entering a retail location, all because of their mobile devices. As such providing a mobilefriendly shopping experience is a great win for businesses.

Mobile Commerce has progressed rapidly and continues to develop in upcoming times. The rural areas have considerably adopted this mobilefriendly approach and are excited to learn and experience the new inventions according to the modern times. With such advancements in this sector it has successfully reached the remote areas and is keeping them

Business Talk aware of this revolution. The app based mobile commerce had flourished due to its strong presentation on app marketplaces like Android and iOS. It has become a more cooperative and committed interaction through these platforms.

The Revival of Online and Digital Marketing The on-going tendency of mobile marketing massively impacts on how companies connect to consumers to advertise their products. The new innovations always drifts from the younger to the older generation hence the young individuals are more accessible to advertisers and marketers. Therefore, it is imperative for digital and online marketing campaigns to operate according to the existing times. The campaigns have replaced their traditional methods of marketing to consumers and jumped directly to most favorable online places. Individuals mostly spend their time online on places like email, apps, games, blogs, websites, and social media. This has made the digital and online marketing campaigns to be more active and engrossed on such online platforms. As E-commerce continues to evolve, the online marketing has become boundless in its prospective to spread and encourage consumers in their overall online journey.

Fostering with Trends and Inventions Inventions are a routine in the field of technology. To build popular E-commerce platforms new creative ideas, innovative approach, and working with the present trends is a must. The recent trends include augmented reality, virtual reality, mobile app dominance, advanced product search, machine learning and AI, research online purchase offline (ROPO), reliable payment options, and personalization. Some of the upcoming innovations embrace digitizing the storefront, selling based on mobile location, data integration, beacon technology, fast delivery or pickup options, direct purchase through social media, social creation and video content.

The promising fresh and upcoming wave of innovation in E-commerce is thrilling and unusual, the industry should keep up with what's coming next and continue promoting it so that the market is ready to accept the change.

Strengthening with Time India is the one of top-most fastest growing internet user base in the world. The E-commerce sector of India is enduring a major renovation. The different factors such as enlarged perception of internet and mobiles, online payments and favorable demographics are changing the interactions between companies and consumers. All the E-commerce companies focus on inflating productively offering top-notch services and products. The escalating profits, entry of foreign players, and the exceptional use of technology forecasts a good picture for the E-commerce industry. The mobile platforms, social media analytics, Omni-channel service, and sharing economy business models will contribute to a bright future. This sector will witness astonishing innovations making the online shopping experience a memorable one.

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Interview with Insights Success

Steelbird Helmets Delivering Safety Products with its Innovative Technology and Futuristic Design

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June 2018

W

ith the government making it compulsory for both the rider and pillion rider to wear a helmet, the sale of the helmet has gone high in India. Seeing the safety factor, most people have started opting for branded helmet only. Growing awareness and demand calls for a lot of brands to come ahead and manufacture good quality products. Steelbird Helmets is one of the oldest and largest helmets producing company contributing to the world of safety with its innovative and futuristic design.

In an interview with insights success, Rajeev Kapur, Managing Director of Steelbird Helmets have given some insightful answers highlighting the influences made by his company to take safety programs at the new level.

1. Kindly tell us about Steelbird helmet.

Steelbird Helmets is one of the oldest and the largest helmet producing company in the country. The company holds lineage since 1964, the year this company came into existence. The company has over 3000 employees, 7 plants in India and its R&D happens in Italy. The current installed capacity is of producing 22000 helmets a day. We also supply to OEM’S like HONDA, YAMAHA, HERO, VESPA, ROYAL ENFIELD, etc. We are known for quality products which are innovative and set new trends in the market.

Rajeev Kapur Managing Director

2. What kind of services and solutions does your company provide that makes you stand out from the competitors?

Steelbird Helmets

What make us stand out from the competition is innovation and the fact that our range is so extensive that it caters to the needs of each segment of the society. We have brands such as Steelbird catering to the masses, Steelbird AIR and Steelbird HI-GN catering to the mid segment and then we have premium brands like IGNYTE, KUKKA, PROJECT FOR SAFETY, which cater to the elite customers of the society. And all these brands carry a unique proposition about their products, be it innovation in Air technology, or Anti-Bacteria coating which are industry firsts and give us an innovation edge over the competition.

3. Kindly brief us about the innovative industry trends.

Like I mentioned earlier, each of our products and brands carry a unique proposition to them be it innovation in Air technology, or Anti-Bacteria coating or creating new graphics with new finish like Glow in the dark, reflective graphics, chrome graphics, Glitter graphics etc. Also we launch one helmet graphic each week which sets up apart in innovation in industry trends.

4. Briefly, tell us about the CEO/Founder of the company.

I joined business pretty early when I was 17 years old. Business has always been my passion and it gives me tremendous amount of pleasure to setup new plants and Industries. I am an avid biker myself, have travelled the globe and I am car

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enthusiast. Have participated in all leading competitions of the country from rallies to races etc. I am a certified scuba diver and I am a pure adventure Junkey.

5. Kindly brief us about the unique strategies that you use in your company.

There are quite a few unique strategies that we use, firstly innovation in products that we develop, positioning our brands in the correct and right manner, then we have started a customer loyalty program named Steelbird Connect which works through an app and is an industry first strategy to bind the customers together and bring them on a single platform. Then we have these foreign trips where we incentivize the dealers on completion of certain targets and take them to trips abroad. We are taking about 1200 retailers to Thailand this year in November for our Annual Steelbird Awards.

6. Kindly brief us about the most satisfactory experience with a client. What kind of game- hanging services have you provided them.

Every client that we work with is a satisfactory experience for us as most these clients are huge OEM’S. The game changing services that provide to them are so many, the variety of products that we offer are huge, different varieties of colors, different varieties of interiors, huge range of sizes available that we offer them etc.

Also the biggest thing is that we don’t create competition amongst the retailers as there is such a huge range to sell each retailer has their own favorite brands from our kitty hence no competition amongst each other giving those higher sales margins and in turn higher profits.

7. How do you work on your long-term relationship with your clients?

How we work on long-term relationships with our clients is by giving them the customizable options for products. We ask them about their requirements and then make products as per their requirements. We also make sure of the after sales support in terms of any problem or defect in the product. We maintain a minimum turnaround time for any issue that they might have so that their experience with us never spoilt even if it sometimes means taking that cost upon us.

8. What are the values and factors that you attribute your success to? Also, suggest the one quote which adorns your company very well.

One of the values that are instilled in us is that we treat all our employees as family. This has been one of the biggest factors to our success. We create an environment where nobody wants to leave us and go. In fact treating them like family makes them motivated to consider the business their own and keep working hard to grow the business. The one quote will be, “No one should die wearing our helmet.” This is the line that we live by and make sure that our products deliver this quality.

9. What are the future advancements of your company and how well equipped are you?

We are expanding every day, we have bought an Italian brand by the name of Project for safety, new products are being launched every week, we are launching the smallest helmet of the world, apart from this we have our venture by the name of Motoziel which is a rider’s heaven. Most of the riding gears brand from across the world is in that on stop shop for riders. Our plants are expanding and getting bigger as the requirements of the market are increasing.

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June 2018

Party Cruisers D

estination wedding in India is no more a trend.

Time and again wedding planners in India have planned, managed, and crafted special days in spectacular and magnificent wedding venues located in different parts of India. The wedding industry is one of the most emotionally charged industries in India. The decor speaks to each venue, creating a look and experience to fit the theme and space. There is no limit to how detailed elements such as flowers, candles, menus, and linens can be implemented and tailored to create a seamless look and feel.

Party Cruisers is a company which provides a professional planning experience that streamlines the arduous process of wedding planning in every step of the way. The company works with families to customize the perfect celebration. At the event, they take care of every minute detail behind the scenes so that the clients can soak in the magnificence of the day. They are a leading wedding management and style decor company in Mumbai which organizes destination wedding in India & worldwide.

events are special, exclusive, and one of their kinds.

Percipient Leadership Party Cruisers marches ahead successfully on the road of success under the insightful leadership of Zuzer Lucknowala – Chairman & MD, and Rachana Lucknowala – Director of the company.

Zuzer brings an unparalleled blend of experience, education, and personality to each and every event. He currently heads the Hospitality business of the company and continuously strives for professionalism, creativity, and impeccable organizational skills in managing the events.

Rachana heads the corporate event and wedding business at Party Cruisers with her brilliant creativity and experience.

With her insightful leadership and expertise, she aims to make every wedding a memorable experience.

Client Support and Satisfaction – The Prime Goal of Party Cruisers

Pursuing Excellence by Overcoming Obstacles The company works on established systems and processes which ensure a seamless flow of work from beginning to end. They break barriers when they need to and go that extra mile. They inspire to create events that mesmerize one’s soul. The company aims to create not only events, but they aim to create dreams. They strive to make the day really special and memorable. Party Cruisers believes in maintaining long term relationship with their valued customers.

The company strives for excellence and intends to give their clients an exceptional experience every time by designing their perfect event. For them, every client is unique and so are their requirements and thus all their

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The company specializes in theme décor services as per client’s needs and dreams. Their in-house designers create special themes for special occasions. So, whether one is opting for a small and intimate wedding or a large-scale celebration, or one fancies an exotic destination wedding, they are well equipped to take care of it all which makes them different from other competitors.

Owning most of the required infrastructure such as tables and chairs, professional staging, lighting and audiovisual equipment, sets, soundproof generators, and transport vehicles, allows them to provide their clients the benefit of top quality products at competitive prices.

Party Cruisers is passionate about planning events. Whether

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FASTEST GROWING

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We aim to cater the demand at the level of consumer’s gratication with innovation

“

PankajLucknowala, Zuzer Khairnar, Co-founder Chairman and & MDCTO Rahul Rachana Khode, Lucknowala, Co-founder Director and CEO

one needs a little bit of help or a lot, a theme or destination wedding, the company works towards making each event a spectacular and elegant affair. They also save their client’s time and money and most importantly take away all the stress associated with planning their wedding so that they can really enjoy it! As a wedding planner in India, they know how important it is to form a connection not just with the couple, but also with the family. They aim at delighting their clients at every step of the event.

fulfilling commitment/integrity; and tie–ups with all types of hotels/partners. They maintain close relation with local/city/state government bodies, and conduct in-depth market analysis of the latest themes & trends. The company provides one solution to all wedding needs; provides catering to all kinds of budget; and maintains a dedicated professional team for each project.

Trailblazing through the Road of Success

Party Cruisers are spreading their wings widely to bring in new concepts and trends to the exciting world of memorable events. They are keen to build on their past success and continue to provide flawless delivery to their clients who expect a complete success from their event. The company is planning to target more national and international destination weddings and franchises worldwide so that they can have their personal presence everywhere. They are looking forward to have more than hundred franchises all over world. They have closed more than five franchises by mid of 2018. The company promises to make their client’s wedding a unique and elegant affair so the wedding remains etched in their memory forever.

From small projects in the neighborhood to shows that realigned the limits of the event management industry, Party Cruisers grew into a formidable name providing outstanding event management services.

Their deep love and passion for their work ensures that the clients and their guests are never left alone. The company’s passion drives them to never settle with ordinary. They offer an array of activities, entertainment and laughter all around to keep their clients entertained. With a passionate team that always goes out of its way to deliver more than what it promises and rich experience in planning and managing eclectic events, Party Cruisers can make a promise with surety. They have endeavored to always be cost effective to their clients and also to themselves. Some of their important key points are knowledge & expert advice; reputation for

Marching Forward

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Qwentic ith the reaffirmation from the IMF, India continues to be one of the fastest growing economies in 2018; with companies evolving at a brisk pace over the last decade. The emergence of small or medium-sized businesses and startups over the decade has fuelled a fierce competition in the market. While the industry giants continue to play a pivotal role in driving the economy, the newcomers are closing in by embracing technology and innovative market strategies. This radical development has led to the economic transformation of the country which has assisted in changing the perception of India in the world economy.

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However, with sheer determination and the zeal to succeed, they collaborated and founded Qwentic in 2016.

As the global demand for innovative solutions on data analytics, artificial intelligence, and cloud computing increases, IT consulting market is poised to grow at a steady pace. One such organization which is all set to make a radical revolution towards the IT consulting business with its innovative approach is Qwentic Consulting Pvt. Ltd. It is a young vibrant company primarily pioneering in Google’s Golang to deliver ‘Go development’ solutions for its customers across the globe. Following the most innovative and modern project management methodologies, the company offers consulting solutions to several leading businesses at the global level. Leveraging the power of Golang – a programming language developed by Google, the company offers cutting-edge consulting services to a diverse range of industries. Logistics, healthcare, advertisement, and e-learning are the major sectors where Qwentic is designing strategic solutions for their clients.

Pankaj is the CTO at Qwentic and a technocrat by profession. Over the years, he has amassed vast experience in various technologies and IT languages. As an avid reader, he reads a lot of technology, current business market, and psychology books. He oversees the technical platform of the company along with team development activities and mentoring the employees.

The Journey of Qwentic with Its Dynamic Duo Rahul Khode and Pankaj Khairnar are the Co-founders and well-acquainted with each other as they studied Computer Science together in Nashik, India. Fondness about technology was the common link between them which later transformed into a business partnership. Postgraduation, both of them tried their luck with individual startups, but could not make up to their expectations.

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As the CEO, Rahul is responsible for managing business development and spearheading marketing activities, along with building the organizational structure. He has the vision to surpass the existing service and delivery standards prevalent in the industry and set a new benchmark in the IT consulting industry. Rahul is passionate about building a stringent organizational structure for the future; alongside working with CXO’s to drive technology innovation and digital transformation.

Eclipsing the Initial Challenges and Rising to the Occasion The novice journey was quite challenging as well as exciting for the two entrepreneurs who always had a dream to hit the jackpot someday. They started at a shared workspace along with two developers. As Qwentic had targeted a very niche market, educating the clients about the new language and highlighting the benefits and features of this language was a tough task. However, with sheer grit and perseverance, the company managed to sail through the initial phase by drawing clients who came as a reference and verbal publicity. By November 2017, the company had a formidable team size of twenty-five people along with having their own workspace. Offering a new language solution attracted clients who ranged from startups to multibillion global blue chip companies who entrusted Qwentic with onsite and offshore projects.

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We offer the best Golang and Google cloud expert team to build innovative business solutions

Current Standpoint of the Industry Golang development has been extremely beneficial for developing solutions in the areas of data analytics and machine learning. It has helped to bring down the infrastructure cost to a huge extent. Additionally, the crossplatform friendliness, swift performance, and scalability features have led to a growing demand for Golang specialized development companies.

Delivering Enriching Design Solutions In a short span of two years, the company has transformed into a formidable entity by gauging the current trends and gaps within the industry. Having developed AI-powered chatbots and data analytics solutions for their clients, the company plans to step forward to take on new bigger projects in this domain. Having realized the potential of chatbots, the organization is planning to maximize its business-use and offer it across industries like telecom, e-learning, e-commerce, and more. They are also offering customized data analytics and business analysis solutions in sectors like retail manufacturing, agriculture, and energy management.

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Pankaj Khairnar, Co-founder and CTO Rahul Khode, Co-founder and CEO

keys to resolve client’s issue without compromising on cost, time, and quality. The company has formulated a unique personal development module wherein they reward their employees for learning new skill sets in their respective fields. The business consultant team plays a key role in analyzing the current trends in the industry along with the operational challenges faced by the clients at an individual level. The ability to resolve the business challenges by their innovative solutions has strengthened the trust and confidence of their clients.

Marching towards the Horizon As the IT consulting market is on a steady trajectory of growth, Qwentic aims to be a frontrunner in offering Golang development. In order to cement themselves as a matured player in the industry, the company plans to implement Golang and Google cloud solutions across new industry sectors and segments. The company is confident to be a prominent entity over the coming years by the virtue of its hard work and strong determination.

Redefining Key Strategies Staying abreast about the market, embracing innovative ideas, and knowledge has assisted the organization to evolve as a major contributor to the IT consulting industry. They firmly believe that in-depth knowledge and constant training are the

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Smart Enovations W

technocrats with their grounding from various fields such as the Indian space program, leading the design and engineering of India’s cheapest car and developing aerospace solutions.

They are now working closely with new generation mobility solutions. Smart Enovations is founded by Technocrats, who are seasoned serial entrepreneurs and founder members of other technology companies earlier.

ith modern times come modern innovations.

Businesses aim for a new idea, tool or system to fulfill the requirements of current market trends.

Innovation advances the growth, as it brings curiosity of “what’s new and next”. It plays pivotal role in the world of business. Businesses in various sectors have become innovative in its approach. The field of Engineering and Information Technology is expanding its outreach with successful innovative services and solutions. One such company is Smart Enovations, a certified Engineering, Embedded and IT service product designing and development organization. The experienced engineers at Smart Enovations deal with the design challenges in various domains such as automotive, aerospace, heavy equipment, power engineering, big data systems etc.

Smart Enovations engineers understand the customer requirements and use their experience offering innovative solutions to meet customer’s needs efficiently and cost effectively. Smart Enovations strive to continuously develop new products and processes that ensure the highest quality, performance and value by incorporating experience, expertise and knowledge to innovate solutions that meet their client’s demands. Customer delight and satisfaction is sought by every member of the Smart Enovations team.

The Leading Forces at Smart Enovations A passionate engineer and strategist, Ravi VenuGopal is the Founder and CEO of Smart Enovations. He is the captain of the ship, leading from front and is supported by senior colleagues, Dr. Bonde and Dr. CVR Reddy are also founder and director along with him. He has been instrumental in developing knowledge base as well as processes for delivering their services, complete product designs and proven prototypes to world-wide OEM’s working in modern forefront technologies, from Indian soil. The first interior design of the high end premium car was carried out in India under his stewardship. He is also a specialist in developing offshore development centers.

Team of Ravi, Dr. Bonde and Dr. Reddy has been successfully working together for the last 20 years. They are

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Amenities that Enhance the System The key services of Smart Enovations are IT enabled engineering services and IT software services which are categorized further. The IT enabled engineering services are product conceptualization, engineering design and CAE simulations, tooling and manufacturing support, product life cycle management, embedded IOT, and AI. The IT software services are application development, big data solutions, cloud enablement, analytics, mobile app, and enterprise support services.

Smart Enovations always works on new ideas for their clients and given technology, will be the driving force in coming times. The company is working on many new technological solutions through urban mobility, home automation, new energy systems, smart automation and industrial fourth industrial revolution. Their focus is on EV, Battery, battery charging and some niche area like microwave technologies related services and products. The management constantly evaluates the potential of new technologies and its growth. It helps to understand which of the technologies are helping the clients so as to acquire it much ahead of their competitors.

Achieving Milestones by Overcoming Challenges As a service provider in both IT and Engineering services areas, availability of right talent at the right time is the key to success and is also a challenge. It delivers pioneer projects and serve their clients with the best suited solutions. Smart Enovations have successfully achieved growth in niche technology areas like robotic simulation, forming simulation, automation, embedded systems, and IOT areas. This further cements the fact that in a short time the company has able to support the world’s best EV OEM directly.

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Our three driving forces are Innovation, Productivity and Commitment with keep-it-simple thinking

It has innovative processes of pipeline building and funnel map to ensure the right resources are available at the right time. It defines high growth not merely in terms of revenue but more in terms of technology solutions. The company’s technology solutions include working in space technologies, industrial analytics technologies and similar domains.

New technological areas will take time to achieve desired result like automation and machine learning and the company is happy to work alongside their customers as the technology matures. The company’s domain of engineering is full of action right through industrial fourth industrial revolution such as, data analytics, IOT, AI, smart systems, smart materials and robotics. The brand strongly feels it is the bedrock of engineering and technology which are well positioned to ride the new technological wave.

Maintaining Strong Client Base Smart Enovations understanding of science, engineering and technology along with management experience of high value projects is very helpful to their clients. It adds real value to clients’ discussions with their critical analysis and in-sights.

The company’s flexible process, quality and niche technological innovations have great value. It has developed a dedicated client base and their relationship with client is long term. The company also has tool design facility to complement and demonstrate their engineering design concepts and prototype development. It helps to demonstrate functionality of the products at every stage of development and showcase the value we have added to client’s products. This helps to eliminate the possibility of rejection and gain customer confidence for repeat orders in the future.

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Ravi VenuGopal, Founder & CEO

Flourishing by Building Strategies Smart Enovations is a special- built, engineering design company and it will remain as a “High Impact Organization” for their client’s engineering needs. It competes with both in-house, full service companies as well as special engineering only service companies. It has always been able to find its niche growing technology areas with their clients.

Each of their clients has very stringent procurement norms.

The company is well armed to match client’s norms and enroll themselves as able suppliers for their clients. The company’s focus is always on innovative engineering solution for future. The three driving factors for us are Innovation, Productivity and Commitment with ‘keep-itsimple’thinking. This is the winning formula for the company when compared to their competitors. The engineering design’s services pie is big enough for all services providers to have their own spaces. Smart Enovations also have their own!

Future Goals for which the Company is Aiming Smart Enovations is always on the look for emerging digital technologies. These constitute areas like Automation, Robotics Simulation, AI and products in EV technology area along with their pursuit to expand to new geographies. The company has been evaluating new markets in line and expanding to the Nordics and Japan as it moves to market strategy. The company is driven on achieving productive improvements through innovative solutions and products.

Their primary focus presently is to understand the target markets and prepare market entry programs for new geographies.

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Uteshiya Medicare

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n today’s fast-paced evolving world, healthcare industries are continually compelled to develop new and innovative ways for human welfare. Continuous progress in medical technology has allowed doctors to diagnose better, intervene early and saves lives. As Industry is now getting regulated and guidelines are becoming clear, the Indian companies are now replacing the Indian Orthopedic Market which was initially dominated by large western companies.

Uteshiya Medicare Private Limited, founded in 2013, emerged as a strategically diversified company in the field of Precision Import Substitute Orthopedic Implants. The company is set to manufacture and produce excellent prime quality Import Substitute Orthopedic Implants with a keen focus on superior service, customer-based design, and technical solutions. The company has a team of high-quality members who understands the importance of delivering a high-quality product at the right time.

Innovative Leaders Ensuring the Company’s Growth

Uteshiya Medicare philosophy is to provide a faster service and delivery to their clients. It is leading manufacturer & supplier of trauma implants for the surgical treatment of bone fractures, abnormalities and diseases of the hands, arms, hips, pelvis, legs, ankles and feet. The company optimizes and customizes operations to obtain maximum efficiency, overall cost saving, improved customer service, reduced risk and lower capital expenditure. Economics of the company is worked out to achieve the best product at minimal cost to offer best competitive price.

The company deals with range of products that involves, Trauma Implants: Orthopedic Trauma Implants includes Interlocking Nail, Locking Plates, Bone Plates, a screw which is used for surgical treatment and repair damage.

Spine Implants- Uteshiya offers high-quality products that help surgeons to improve the quality of a patient’s life.

Uteshiya Medicare marches ahead on its illustrious journey under the leadership of Jignesh J Uteshiya & Navneet Uteshiya, Managing Directors of the company. They have a crystal clear foresight and a keen vision with rich experience and technology savvy background.

Jignesh has given his fruitful Contribution to some of leading banks like ICICI Bank and Axis Bank before starting this venture. Jignesh is a BCA and LLB graduate and completed MBA from GLS Ahmedabad. Apart from this company, Navneet has various other businesses of Injection Molding of Irrigation products. Humble by nature and highly motivated to lead by example, Jignesh and Navneet have been the professional driving force since the inception of the company.

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Product and Services for the Betterment of the Customers

The company also deals with Arthroscopy Implants, External Fixators, Skin Stapler, Absorbable Implant and offering products which are most suitable for patients. The company’s most important capital is the perfect synergy of employee competence and the effective use of global knowhow through their own R&D research and practical application.

Paving its Way into Healthcare India’s healthcare scene is rapidly evolving and so are the companies that take up the responsibility of tackling challenges in this sector. When the medical industry is passing through a phase of non-regulated to fully regulated

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Value-based performance, ethics, transparency of operations and spirit of excellence epitomizes Uteshiya Medicare Private Limited

industry, Uteshiya Medicare enters into this market. At that time the market is filled with a lot of challenges.

Government departments were trying to understand industry for preparing better guidelines.

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Jignesh J Uteshiya, Managing Director

specifically works on new upcoming products. The company is setting up new facilities which will be in more than 7000 Sq.Ft. of the area with USFDA approval.

Continues innovation product will keep the company upgraded and forward in this competitive market.

The company is started after getting all the regulatory approvals and product permission for more than 170 products. Uteshiya is one of the very few companies who have an In-house sterilization facility even though it’s not mandatory. Uteshiya became first company with approvals for Absorbable Implants. In a span of four years, the company is exporting to more than 25 countries in the world.

Roadmap towards a Flourishing Future

Served the Purpose of Customers Uteshiya is a totally computerized company with Enterprise Resource Planning System. A customer has access to company’s app through which they can manage their inventory see the reports of sales. The company is coming up with various other products like skin Staplers, a Navigation system which will give their distributors an opportunity to generate revenue from their existing customer with the same effort.

Uteshiya Medicare is coming up with new and innovative services like Absorbable Implants, Custom Made Implants and Various Skin Staplers. The company’s products are now replacing the Indian market which is previously dominated by foreign products. With a help of suggestions from highly talented Indian surgeons, the company is dedicated to giving the innovative products to the world. Healthcare is an industry where each moment can make a difference between life and death. Uteshiya wants to empower each patient for such critical moments so that they can make the best decision for themselves and their loved ones.

Uteshiya has special new product development team which

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Sunday Mattress An Unconventional Solution Provider Promoting Peaceful Sleeping

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he mattress market of India is dominated by small and unorganized players. These players specialize in coir, cotton and foam mattresses, which cater to almost 90% of the country’s requirement for mattresses. A major growth driver for the mattress market in India is the growing urban population who is ready to spend considerable amounts for their luxury and comfort. This trend is attracting major global players to invest in mattress industry of India.

In an interview with Insights Success, Alphonse Reddy, Founder of Sunday Mattress gave some insightful answers highlighting the influences made by his company to take Sunday Mattresses to a new level.

The mattresses are designed by a mix of domestic and international team and are designed to suit Indian climate conditions while providing optimal spine support.

“The idea of a sleep startup germinated in 2011, but until 2014 we were running Fabmart, which is a sleep market place. In mid 2014, we started working on Sunday. We did not want to hurry with just about any product. We took more than 12 months and put our heart and soul into developing the product range that we have and to deliver it a very affordable price point for Indians. Sunday was started in 2015.” Alphonse Reddy

Kindly brief us about your company

1. Briefly tell us about the CEO/Founder of the company. What is his contribution in making the company?

Sunday is India’s first sleep-focused, disruptive, technology driven company that is passionate about building mattresses and other accessories that guarantee outrageously good sleep. A key endeavor is to pair great products with a simplified and a hassle-free buying experience through its pioneering 100 nights returns on mattresses. Sunday is based in Bangalore and retails exclusively online through www.sundayrest.com. The company was founded in 2015

by Alphonse Reddy.

Alphonse Reddy is the founder and CEO of Sunday, India’s first private label sleep focused startup. He is passionate about bringing high quality sleep solutions and a superb experiential shopping experience. He comes with over a decade of experience across technology, sales and distribution, strategy and private equity domains. Alphonse worked with Flextronics and Sasken in UK before joining Delta Partners with their strategy consulting and investment teams.

Sunday ensures that all key raw materials are certified by European agencies (LGA Germany, Euro Latex, Oeko Tek 100) to make sure that the products are not only comfortable but meet international health and safety standards.

He finished his engineering from BITS, Pilani and MBA from INSEAD business school, France. Travelling is his passion and has traveled to or worked in over 40 countries so far. This is where the idea of Sunday Mattresses was born. Alphonse’s extensive travel made him acutely aware

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Interview With Insights Success of how mattresses affected the quality of sleep. Upon returning to India, Alphonse had to change three mattresses in six months. The mattresses though new, were not returnable and that got him thinking. He went about on a personal project to discover what the ideal mattress was, what the perfect after sale customer service offering should comprise of and how to help a potential customer choose the perfect mattress in a highly fragmented market.

2. Share your point of view on the current scenario of the Industry and its future.

The current mattress buying experience is broken for a consumer. They have to choose from a number of models with little differentiation and with hi-tech buzzwords of little value and are left completely confused.

The prices are exorbitantly high and the sales are completely price and promotion driven. Plus there is no transparent pricing as most brands are sold up to 30% discount in most of the stores all year round. Once the mattress is sold the after sales experience is also poor.

It is a highly fragmented industry with known brands and other lesser known brands contributing only about 20-25% of the total market share. The addressable market for Sunday is about $3.5 b and growing at a healthy rate of 20% y-o-y.

Globally, mattresses with health and safety certiďŹ cations are a norm and we think India will soon catch up on this trend.

This means that consumers

Alphonse Reddy Founder & CEO

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are becoming more aware, which is a positive thing.

Mattresses are treated on par with food in the western countries and we are sure that India will move towards regulating this industry as well.

on top line. With limited capital we had to survive and compete with well-funded startups. Luckily, we have a great team and made some smart decisions along the way that helped us grow our business in a very competitive space.

3. During the journey towards growth, what are the challenges the company has faced? How and why do you consider yourself as fastest growing company?

We have grown 50x from our first month of operations 2 years back. This growth has not come at the cost of profitability. Our ROIC (return on invested capital) is over 118%. Today we deliver to more than 8000 pin codes.

We have achieved all this without ever discounting our product even by 1 Rs. That’s right; we never offered a discount to our customer because we price our product fairly and just stick to it instead of misguiding the customers by offering a discount on inflated prices.

Sunday is not just a fast growing company, it is also one of the few profitable startups. Just focusing on growing the top line might be easier compared to growing fast but profitably.

This is what we have managed to pull off in the last 2 years of our operations.

Sunday was started with my personal savings. After one year, we raised seed capital through friends and family. We went through the same journey as most startups right from challenges with hiring, managing vendors, product development, marketing etc., In addition, our commitment and aim was to build a sustainable business than just to focus

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4. What are the innovative strategies that you are working on to thrive in the competitive market?

Sunday Mattresses and accessories retail exclusively online and are priced aggressively.

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Sunday offers a. 100 Nights risk free trial – No more pressure to buy a mattress after trying it out for just 5 minutes. You can now return our mattress if you are not happy with it and get a full cash refund. Fabmart introduced this for the first time more than a year back in India as part of its market place model. Now it is being extended to Sunday.

c. A unified sleep solution – We are the first company to think persuasively on offering mattress and pillow pairing along with other accessories. d. Aggressive pricing – Priced at 40-50% discount compared to similar mattresses e. Simplified product offering – No more confusion with having to choose from 100 different models. We just have 2 models to choose from: firm and soft

5. Which strategies do you follow to stay competent?

How are you shaping yourself to become fastest growing company? a) We want to help people sleep more and better b) Focus on product – make greater products at an affordable price c) Focus on customer experience – make the entire process of discovering 6. What are the benefits and support your clients is getting from your company in this fastest growing competitive world? a) Lot of us are stressed and need to rest b) We are that company that is constantly thinking about how to help people sleep better

There is not one specific instance that stands out, but there are several amongst the IT professionals where they wrote back to me saying that the mattress has been a good send for them.

8. Kindly brief us about your strategies to tackle the competition in your sector. What steps are you taking to ensure that you continue to grow and develop.

b. Better product – First Indian mattress which is 100% Latex and certified to European standards

f. Better looking – designed by acclaimed Japanese designer, Hiroko Shiratori, Sunday mattress are a blend of simplicity and elegance

7. How do you work on your long-term relationship with your clients? Kindly brief us about the most satisfactory experience with a client.

Innovation – We have to constantly innovate to stay ahead of the competition. This can come in the form of either product or service delivery. A good example is that the operations team has real time information about the availability of products and delivery status. One way we do this, is that every step of the supply chain is connected and information is available to everyone in the supply chain.

One of the other things that we have invested in is to have real time delivery tracking enabled (available for Bangalore customers) which helps the customer see where his/her mattress is currently. There are a lot of other cutting edge initiatives that we are working but because of the sensitive nature of those initiatives, we are unable to discuss them until they are launched.

9. What can be expected from your company in the upcoming years?

When someone is furnishing their home, we would like them to stop and come to Sunday because they would believe that we have a complete solution for their bedroom (to help them sleep better). This would open the horizons for our product team much more widely, instead of just being focused on mattress alone, we can look at the space as a combination of entire bed room ensemble which includes the bed, mattress, bedding, curtains etc., We want to get into categories where we can add significant value. We do not want to get into something just because the market is large. We want to enter a product category if and only if, when we think there is scope for disruptions either from a product or a price or from a service delivery point of view.

c) We do it in a way that is affordable and innovative

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