The Best Corporate Event Management Companies to Watch in 2018 by Insights Success Media

VOL 2 February-2019

ISSUE 1

THE BEST

CORPORATE

MANAGEMENT

C O M PA N I E S TECH-TREND Virtual Events – New Marketing Strategy for the Networked World

EDITOR’S DESK 7 Trends Setting a New – Edge for the Event Management Industry

Editorial SOCIAL MEDIA: The Best Marketing Solution for Events Worldwide

n today’s world, live conferences, meetings, and events are becoming more important than ever to establish a personal touch point. The portrayal of the company in an event or a meeting is the image it carries over; it portrays the firm belief and true values of the companies and makes a lasting impression on the audience. For successful events, it is very important to have proper marketing of events in order to reach maximum attendee. Social media and event marketing have two things in common they are the effective and best way to create long lasting and Social media is meaningful relationships. Social media can be effectively integrated into every aspect of here. It’s not the event management industry.

going away; not a passing fad. Be where your customers are: In Social Media

Abhijeet Kakade Editor

There is more to social media than hashtags, selﬁes, and Instagrammed lunches. Social Media is the answer to all questions of event planners who are looking for unique and creative ways to enhance engagement. It is the most groundbreaking and comprehensive channel of communication between human beings. It gives a voice and platform to anyone willing to engage.

Posting a picture, catchy hashtag, use of multiple social networks, creating a contest, videos, ads are some of the ways that promote events on social media platforms. These platforms can turn a local event into a viral sensation. Platforms like Twitter, Facebook, and LinkedIn, YouTube can be excellent ways to promote events. Every social media platform serves a diﬀerent purpose. Facebook is all about engagement while Twitter is about reactions and conversations. It is important for an event planner to choose the right social media platform to reach the right people. The future of the event management industry only promises to be better, bigger and brighter. The sustained increase in the number of events has triggered the market, which has evolved into a multibillion dollar industry. With more challenges, comes competition and the human mind performs better in such circumstances, leading to further expansion of event and brand activation industry in India.

Editor-in-Chief Pooja M. Bansal Managing Editor Devasish Kanojiya Executive Editor Abhijeet kakade Art & Design Head Amol Kamble Associate Designer Poonam, Shweta Art & Picture Editor Rahul Kavnekar Co-designer Karan Gaikwad Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Sales Executives Tarun Singh Technical Head Swapnil Patil Technical Specialist Amar, Pratiksha Digital Marketing Manager Prashant, Rahul SME-SMO Executives Swati, Manoj Circulation Manager Tanaji sales@insightssuccess.com

February 2019 Corporate Ofď&#x20AC; ces: Insights Success Media and Technology Pvt. Ltd. th

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Interview

Ameya Dabli: The Social Entertainer Enthralling the Nation with his Music

14 30 INDUSTRY LOOKOUT Skillsets required to landing your dream career as a corporate event planner

EDITOR’S DESK 7 Trends Se ng a New-Edge for the Event Management Industry

EXPERT’S VIEWPOINT Technology and Event Management: What is and What will be

TECH-TREND Virtual Events – New Marke ng Strategy for the Networked World

Ar cles

SPOTLIGHT A Spotlight on Diﬀerent Types of Corporate Events

CONTENTS 12 Ajay Vadhvani Solu ons: Crea ng Experiences that are Ac va ng Brands, Businesses, and Customers

FairAct:

Ac va ng Fairs and Events with its Outstanding Services

28 IdeazďŹ rst: Promises Be er Business through Innova ve Marke ng and Event Management Solu ons

BEST C O R P O R A T E

T H E

MANAGEMENT COMPANIES

Transforming Event-Experience with Innovative Technology “

e only get one chance to make a good first impression”- a saying that we often come across and is solely true for events. For any organization, local community or country, what stands out as the most memorial thing? Special events that bring people together probably stood out as the most memorable thing. Events have the unique ability to unite people and cherish shared goals and experiences. New technologies such as such as virtual and augmented reality, real time event management are transforming event experience of attendee in an amazing way. Recent advancement has streamlined and consolidated the meeting systems and making event management easy for event management planners. Various software and mobile applications are transforming how attendees communicate with peers, speakers, and vendors. The event industry has evolved over the years and has grown considerably both in size and stature the future only promises to be bigger, better and brighter. An event planner with expertise and experience in this field can bring an event alive with as a difference. Proper execution of event requires an event planner to be excellent in aestheticism, cost planning, decoration art, cuisine, and hospitality.

In this edition, we introduce “The Best Corporate Event Management Companies to Watch in 2018”, in order to assist businesses to choose their right event management companies. Assessing the scenario in versatile perceptions our magazine has brought light into the companies, who have flaunted some excellent event management companies which provides a memorable and unique experience of events. This list will lessen the search for an organization that has perfect event management companies. In this issue, we have featured, Ajay Vadhvani Solutions which is the marcom company serving the needs of Marketing and Communications. FairAct Exhibitions and Events LLP is in the business of arranging, organizing, supervising and managing of events, conferences, fairs, seminars, exhibition worldwide. Ideazfirst is a young and dynamic marketing and event management firm which is providing end to end tailor-made marketing solutions for all clients. Panchhi Events is a dynamic event management and wedding management firm specializing in innovative and top class creative solutions for corporate event planning, conferences management, award ceremonies, destination weddings, product launch, and special events. RedKnot is a 360° marketing Strategy Company that provides complete turnkey solutions to its client's right from the concept development to the final execution. Sound Spirit is one of the top wedding designer houses that have the expertise to single-handedly manage all the aspects of the wedding. Frozen Apple Events provides complete packages of events from Field Decor, Hospitality and Transport, Entertainment and to Artist Management, Destination Wedding services. DNA Entertainment Networks Private Limited is a pioneering & prestigious international event management company based in India. Lucros Event Management provides tailor-made event management services as per client need and preferences. Ministry of Events is event management core activities include Roadshows, Promotion Services, Corporate Events, Personal events, product Marketing, theme parties, wedding events, birthday party. Our in-house editors have come up with some adroitly written articles such as, ‘7 Trends Setting a New-Edge for the Event Management Industry’ and ‘Virtual Events – New Marketing Strategy for the Networked World’. We also have included article like ‘Technology and Event Management: What is and what will be’ and Skillsets Required to Landing your Dream Career as a Corporate Event Planner which are masterly crafted by industry expert. We also have AD Ventures as an interview with insights success. AD Ventures is a boutique consulting firm and work exclusively in the space of edutainment, management consultancy, and event management. It’s time to flip the pages and enjoy an event experience with a feeling of reading pleasure!

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Ameya

Dabli:

The Social Entertainer Enthralling the Nation with his Music

hether it’s a big fat Indian wedding or an IPL event, it isn’t a short-term aﬀair. It is the end result of many months of creative and diligent work and requires the professional event planner for perfect execution. India is one of the world's largest music markets with more than one billion music lovers and strong economic growth. Indian music is based on rhythms and melodies but more importantly it is more concern with vibrant colors of the rich musical heritage and wide range of vivid emotions and expressions. AD Ventures is a boutique consulting ﬁrm and work exclusively in the space of edutainment, management consultancy, and event management. In an interview with Insights Success, Ameya Dabli, Founder of AD

Ventures gave some insightful answers highlighting the inﬂuences made by him and his company to take special event programs to a new level. 1. You could have easily continued a career in the corporate world. Instead, you choose music, was it all about your passion’s call? Enlighten us about your journey from the beginning to your carrier. I have always been passionate about music and since early childhood, I have been training for the same. Alongside music, I continued to pursue my academic interests which helped me attain a degree in Chemical Engineering and MBA in Sales & Marketing. Thereafter I worked for various highly applauded corporate companies like Zee Teleﬁlms, Tata Group (Indian hotels), Citibank, HSBC

among others. However, since the past couple years; I’ve been keen to devote more time to music with a vision to develop and create musical concepts and themes that would be universally appealing and soothing. So, yes I believe it was deﬁnitely the inner calling that caused me to discontinue my corporate journey of 15 years and establish ADVentures. Through the platform of AD Ventures, both PurviSoali (Joint Head for AD Venture) and I pledge to contribute to the society with melodious and meaningful musical experiences. 2. How do you stay motivated when things don’t go as planned? How do you deal with last-minute change or unexpected situation when planning an event?

February 2019|

Interview With Insights Success

As artists, there are several occasions where the audiences assembled at the event have a diﬀerent expectation than what is planned. In such scenarios where last minute changes are expected, I try to read my audiences and deliver according to their expectations. This judgment I believe comes through experience and versatility; the key is to stay conﬁdent. 3. What do you like most about your job? What is your fondest musical memory as you contributing distinctly for social causes? Being able to contribute to humanitarian causes through music and uniting the hearts and minds of the audience across geopolitical and

social strata, is deeply enthralling for me. My fondest musical memory would be performing for the Indian Armed Forces. The tour was called ‘Mission for Nation’. Getting an opportunity to spread the joy for men &amp; women who serve our nation with commitment & dignity was by far one of the most memorable experiences. 4. Mention some of the awards, achievements, recognition and clients’ feedback that are notable to you. Over the years I have been fortunate to perform at various public, private and corporate concerts globally like The Art of Living Gurupurnima

Celebrations- Hartford, Ekam-Satt Concert in Mumbai, Aditya Birla Group- Gujarat and Concern India Foundation- Mumbai among others. In addition to this, I have also performed at 382 weddings in 15 countries; some of the coveted weddings include Hiranandani family & weddings, Himanshu and HiralKanakia, Naresh Chedda amongst many others. One of the recent events include performing exclusively curated musical segments for the industrialist Ajay Piramal son Anand Piramal engagement to Indian business tycoon Mukesh Ambani's daughter Isha Ambani.

Ameya Dabli Founder

February 2019|

a. Letter of Appreciation from Indian High Commission, London b. Award from HQ 33, ArmdDiv c. Award from GOC and all Ranks, 16 Infantry Division and 25 Infantry Division d. Award from GOC, 20 Mountain Div e. Award from GOC, 4 Corps f. Award from HQ 10 Sector RR g. Award from GOC, Ball of Fire Div h. Award from GOC and all Ranks 2 Mountain Div i. Letter of appreciation from – ICADM 5. What kind of event management services/performances does your company/team provide? AD Ventures is a boutique consulting firm and we work exclusively in the space of Edutainment, Management Consultancy, and event management. .We also work with organizations that are looking at expanding/establishing their business and support them with an end to end solutions for their business needs. Our qualified team of professionals not only provides consultancy and advisory services but also guide businesses to develop a right approach in the fields of fund raising, sales, marketing, strategy, operations, training, and development. Furthermore, ADVentures also works with NGO’s

to help them raise funds for social projects. 6. Versatility is the best quality of an artist, what genre of music you have mastery? In how many concerts and countries, you have performed till this date? I believe a complete musician is the one who is limitless and infinitely versatile in his works of art. From my early childhood, I have been training for Indian semi-classical and light music. Besides this, I also perform Spiritual music (Abhangs, Sanskrit chants), Folk music through my IP called Ekam Satt. Heart to Heart is another IP where I sing exclusive Sufi and Ghazals. Apart from this, I also perform Western music as well as contemporary Bollywood music. By far I have performed at around 1500 concerts across 15 countries around the globe and I strive to continue and spread more joy and happiness in the years to come. 7. Describe yourself in one or two words. Who has been your greatest guide, support, and source of inspiration in music? I would describe myself to be a social entertainer. My mother, Dr. Anuradha Dabli, who’s a disciple of Prabha Atre practiced India classical and light music. It is her influence that helped me turn my passion into a full-time job. As a child, I would sit beside mom and try to imitate her while she did her ‘riyaz’. Soon this became a daily activity and from age five, I started training with her – a practice that we still continue.

8. What are your plans & hopes for the future with regard to your music? For me, music is not just an art form but also a form of worship for it has the ability to address and communicate every single emotion that we as humans experience in our life. I moto is to create ‘Music with a Message’,, which irrespective of its genre or language, will give the listeners an experience that is, in fact, blissful music and beyond. Few projects which are in pipeline is another IP called Mental Mettle which is designed especially for the youth of our country along with Mr. SubhashGhai. Other than that my 3 Album, which will be launched by Times Music, ‘Ekam Satt Reloaded’ will be performed as a theatrical with Shamiak Dawar and his troops. 9. What would you advice to upcoming singers and musician? I would advise the budding musicians to practice music with passion and discipline, for it is a strong medium that will enable them to deliver joy, harmony, and unity among millions across the globe. Most importantly, follow your heart and spread love and peace with meaningful music.

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Ajay Vadhvani Solutions: Creating Experiences that are Activating Brands, Businesses, and Customers

hether it’s a big office event or a creative campaign, it isn’t a short-term affair. It is the end result of many months of tireless brainstorming, creative concepts and a lot of sweat and toil. Be it private happenings or public events, everything now is done on a ‘big scale’. ‘Image’ is the key word today. Event Industry needs a professional manager, either an individual or an organization, depending on the size of an event. Proper execution of an event requires an event planner to be excellent in cost planning, decoration art, cuisine, hospitality, and aestheticism. Ajay Vadhvani Solutions (AVS India) was born out of the passion for creating world-class campaigns for the clients. The company has the team of workaholics who are dedicated to providing timely deliveries, and enterprising solutions. AVS India aims to create a magnificent experience that galvanizes brands, businesses, and customers. The company provides an everlasting experience of events with optimum cost and flawless execution. Dynamic Leader of AVS India Born in Katihar (Bihar) in a business family, Ajay Vadhvani is the Founder of AVS India. He has completed his schooling from Mussorrie and after that; he completed his post-graduation in MBA from Symbiosis College. Talking about the values which shaped his career Ajay says, “My family taught me to stay connected with the roots, work with ethics and simplicity in life. I believe in learning something every day”

towards work, Ajay and his team have dedicated to delivering an extraordinary experience to the clients. Professional Provider of Marketing and Communication Services Ajay Vadhvani Solutions (AVS India) is a 360° marketing Communications Company known for its quality executions, timely delivery, and cost-eﬀective solutions. AVS India renders professional services in the ﬁeld of advertising, brand management, conferences, creative campaigns, destination management, digital marketing, event conceptualization management, exhibition setups and among many others. AVS’s clientele includes corporates, start-ups, NGOs, sports, fashion and lifestyle brands and so on. AVS has worked with IT, ITES, automobile, telecom, lifestyle, government, education, power, and the healthcare sector. The company has been serving needs of Polycom, Cisco, Zebra, Jabong, Reebok, hummel, Ricoh, Redington, Bombay Dyeing, HIMMS, and Jawed Habib from last eight years. AVS is an incredible team of curators, planners, creative designers, production and operation experts who deliver the best-in-class services. With the strength of team members across New Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad & Chennai and associate tie-ups in all other major cities, AVS cater the needs of clients across the globe. Go an Extra Mile for Clients

Ajay believes in thoughtful conceptualization and curation for the clients. With innovative thinking capabilities and strategic planning, AVS has delivered ﬂawless execution of the projects. With sheer commitment and passion 12

AVS India believes in a very professional approach. The company pitches innovative and out of the box campaigns which have a huge focus on the client’s ROI to achieve February 2019|

BEST C O R P O R A T E

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Our aim is to create magniﬁcent experiences that galvanize brands, businesses & customers

maximum success. AVS aspires to support their partners and co – companies, with complete honesty and believe in collectively trying to achieving something which is value for the client. AVS India is known for its thoughtful conceptualization and designing of services. With innovative thinking capabilities, strategic planning & ﬂawless executions the company is able to achieve quick turnaround time, timely delivery and world-class-experience of their services. Taking about team Ajay says, “AVS India has a highly motivated and dedicated team, I will not shy away from saying that they work with the same values and ethics as me. My team works with passion and dedication to deliver the best to the client. I help and trained the team to look at every detail, minutely and thoughtfully while planning each project” The company strives to create event magic that leaves the clients with an everlasting impression. The word of praise Soumava Naskar, Head of Business Development at hummel, India said, “It has been a great 5+ year journey with AVS. The ownership taken by Ajay to deliver the absolute best for his clients is praiseworthy. Wish the team & Ajay all the success in coming days” February 2019|

Ajay Vadhvani Founder

Sumedha Chatterjee who is Head Marketing at BMJ said, “Ajay had been instrumental in conducting many events for us and in all cases, I found him & his entire team extremely well planned, detailed and passionate. He excels in crisis management and will always walk the extra mile for his client. The quality of his work and adherence to deadlines makes his company a highly sought-after agency in events.” Highly recommended”! AVS India has won winner of the 1st runner-up award for excellence in conference management by exhibition excellence awards in the year 2018. Future Roadmap AVS is endeavoring to provide their clients an everlasting experience, value for money through optimum cost and quality balance. To serve clients with complete commitment and nurturing good relationships with them, the company is soon diversifying into diverse sectors to become one of the leading marcom companies in India. AVS is the global partner for brands and aims to achieve 10 x growths by serving the clients with complete honesty and integrity in the coming years.

INDUSTRY LOOKOUT

SKILLSETS REQUIRED TO LANDING YOUR DREAM CAREER AS A CORPORATE EVENT PLANNER resh graduate with a plethora of experience. This is the basic requirement to be an Event Planner. We’re looking for industrious problem solvers and big dreamers.”

and feel, to name a few. At the core of all of this lies the fact that the Event Manager has to be committed to deliver ‘the new new’ apart from being aware of all that goes in building towards the success of an event.

Why ? Event planning industry is a most important tool for a Brand build for any product or service. As this brings together the team behind the success of a product, like investors, consumers, ideators and above all the marketers. Through an event, the owner of the product gets the ﬁrst-hand experience of the user. It is like a ‘Film preview’ before the main release. The actor and the director get to know the reality with the controlled audience. There are many layers of the Event industry, like corporate, entertainment, social, convention and trade show. But ‘inter-dependence’ of the stakeholders is consistent at the core.

Till now, as we see, we have not been able to deﬁne any academic curriculum which an event manager is required excel in. Ironically, because there is none.

This industry is always in search of a fresh ‘Idea’. Old wine in new bottle does not work any longer. It is essential that the experience is Engaging and Enriching. What is new that you can oﬀer ? This is the question asked most often. Searching an answer to this is the biggest task. It is generally responded with a new destination or new venue or new technology input or new entertainer or new speaker or new takeaways or new team building exercise or new look 14

Being a ‘Good listener’ is very important trait that is required. This is the birthplace of an event. Listening to the needs of the customer. Relating to his brand identity. Ensuring every part of the creative process is positioned only in building the brand identity of the customer. Next comes in ‘Creativity’. Event manager is supposed to come up with an ‘Idea’ that captures the essence of the product. It is like the opening dialogue on the theatre stage. Does it hold the audience? It may be a logo, a by-line, or a jingle. But it has to be an ‘element’ that is so strong that can shoulder the weight of the complete event, and thus the principal behind the product. Man-manager. With innumerable layers to the success of an event, one has to connect with a large cross-section of experts from various ﬁelds, from government bodies to implementing agencies. Thus a very important character trait is a Man-manager. As the event manager is looked upon by all for solutions to all the problems, as he is the scriptwriter of the entire act. Hence it lies with him the February 2019|

responsibility of ensure camaderie amongst all the cadres to drive the event to success.

About the Author With over twenty year of experience, Sanjay Soni is the Founder of Incredible Design. He has worked on various projects from Conceptualization to Execution, ranging from Architecture, Retail architecture, Exhibitions, Conferences, and Events all across India and the Globe. He has founded incredible design in 2009, to focus on creating speciﬁcally designed experiential solutions for clients, for exhibitions, conventions and events. Thrill to create something new and enriching experience has led him to choose architecture as an education and design as a profession.

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Then comes the ground skills, which can be listed as Negotiation, Multi-tasking, Technical knowledge, Budgeting, and Time management. Each of these skills can be a treatise in itself. But considering the scope of this write-up they are being mentioned as headers only. Negotiation skill can be only achieved from knowledge and awareness. An event manager is supposed to be good at researching venues and vendors, drafting RFPs, and negotiating contracts in a manner that is consistent with industry’s best practices, facilitates the best opportunity for the event’s success. Multi-tasking requires an ability with Excellent organizational skills and attention to detail with a proven ability to handle multiple projects while setting priorities to achieve goals. Finance Control requires a thorough knowledge on budgeting by carefully monitoring expenses throughout the planning process to adhere to established budgets, determine new and innovative ways to reduce costs. As the bottom line is crucial for survival. Time management - what is not delivered at the appropriate time does not exist. This is the golden rule of delivery of the event industry. Thus making time management as key to success. The key to any successful business venture is Customer Service. It is the exceptional customer service skills with an ability to cultivate nurture and maintain valuable partnerships, being the mantra of success. As we see, there seems to be no academic curriculum that can turn you into an Event Manager. But it is a simple set of skills clubbed with Knowledge and ability to deliver with passion. “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.” -Albert Einstein 15

EDITORâ&#x20AC;&#x2122;S DESK

Trends Setting

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EVENT

a New-Edge for the

MANAGEMENT

INDUSTRY

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orporate events are supposed to bring joy and refreshment to our workforce. Event planning has faced considerable developments and signiﬁcant changes in the recent years. New event trends bring about fresh opportunities and challenges. These recent trends in the events management era will help to outshine every function that came before and will make the staﬀ eager for organizing the next one.

Conversational Experience with Chatbots Chatbots are slowly entering the event management era for some obvious reasons. At present, people are looking for lightweight as well as personalized experiences that reﬂect natural conversations. They expect the availability of on-demand information within the channels they are familiar with. AI-enabled Chatbots can easily recognize the questions and can instantly provide the answers within a messaging app. They can also keep the user preferences from previous interactions and can customize the conversations as per the need of the hour. This way, event Chatbots can be a standalone solution for the events exposed on messaging platform or can be an integral part of the event toolbox. Event Analytics Today, event organizers are demanding best-in-class solutions that include at least basic level of analytics. For an instance, let us take an example of tracking the behavior of event participants and utilizing those after the execution of event to drive future event developments. Also, analytics are enabling event organizers to determine the number of in-app actions, the type and number of event Chatbot interactions, and timely feedback from attendees. Engaging Live Audience The event management industry has bought interesting aspects other than the old way of experiencing the event organizers. It includes the tremendous 20

technology involvement in event management which is bringing better engagement of attendees’ in-venue and during the sessions. It is becoming extremely important to provide the audience a voice and make their audience as interactive as possible. Turning passive attendees into active participants has become much easier with the live polling and in-session Q&A’s using an effective platform. Displaying this whole content on the screen will make the participants feel more indulged in the event and will also be convenient for the speakers to handle and respond to the questions. Customized Event Experience Event participants are demanding contextual and personalized experiences. Number of online platforms has made users adapted with their recommendation systems to ‘know’ their customer’s interests. This requirement is already getting translated into various personalization features in advanced event management tools. Participants are now looking forward to generate their personalized agendas and to develop networking with other participants based on their common interests, and more. Event organizers have to create more relevant content to be sent to the participants. For an instance, consider the notifications they send should be targeted towards the appropriate audience segment and should be delivered at the right time. This purpose of transferring messages can be effectively done with the Chatbots. Real-time Event Management The biggest concerns for the event organizers have been managing the event schedules, speakers, and talks through multiple channels in the realtime. Making the necessary changes in the real-time guarantees that the event content is always up-to-date and it is delivering a very positive and energetic experience to its participants.

For this, one has to utilize web-based event management platform that allows the event organizers to edit the content of the event and publish the changes accordingly and instantly on event tools such as mobile event app, event Chatbots, and web-scheduling. Event Security According to a recent survey, the event management sector will undergo a tremendous demand for greater transparency around the security measures and capabilities of venues. This concern has aroused due to the terror attacks that have recently targeted events which have created a sense of nervousness among the event organizers as well as the event attendees. On another hand, this change has increasingly brought focus towards developing better event security awareness with which the venues and event organizers will work closely to ensure that events are both successful as well as safe. Hosting Outdoor Meetings Arranging outdoor meetings is seen a high popularity and it is predicted that the demand will continue to rise in the coming years. Outdoor meetings make improvements in delegating minds and bodies along with promoting healthy lifestyles in the working environment. The event organizers are investing in distinctive sculptures, innovative venues like kitchen gardens and wildlife initiatives to provide the best possible experiences. This creates a perfect environment for the delegates to enjoy the grounds as a breakout incentive, team-building exercise, or meetings. Currently, the event management sector is becoming more reliant on technology due to the techadvancements; closely following the needs of the end users. Various sophisticated event management solutions are eﬃciently bridging the gap between online as well as physical worlds which is creating ﬂawless and more indulging experience for the event attendees. February 2019|

FairAct: Activating Fairs and Events with its Outstanding Services

or any organization, local community or country, special events that bring people together probably stand out as the most memorable thing. Such events become the reason to unite people and cherish the shared goals and experiences. Successful event organization entails not only the knowledge of some practical aspects but also a lot of creativity. Regardless of size, all events require a high degree of planning, a range of skills and a lot of energy. An event planner’s role is more critical than ever as every event provides a conduit for a business connection that is wrapped around a unique live event experience for all attendees. FairAct Exhibitions and Events LLP was set up with a vision to facilitate a smooth and unhindered execution of small, medium and large scale events and deliver the worldclass experience to the organizer’s clients. The company is dedicated to develop best practices in event strategies, operations, marketing, sales, database, technology adoption and a strong integration of these at every level.

Veteran Leader of FairAct LLP With over three decades of experience in the event industry, Sunil More is the Founder and CEO of FairAct Exhibitions and Events LLP. With his knowledge and deep understanding of event industry, FairAct is poised to deliver timely delivery of all services. Sunil comes with the legacy as the DG of IEEMA, which is one of the largest trade bodies. Under the leadership of Sunil, FairAct LLP is providing a conductive environment to resolve conﬂicts and helping organizers to present a successful show with seamless operations. Sunil has expertise in strategic planning of live media industry to deliver the best practices for beneﬁt of organizers, event owners, and service providers.

Ganesh Parkar, the Managing Partner of the organization is the key stakeholder of the company. Under his guidance, the company is providing end-to-end solutions in event management to many organizers. Offering Best-in-Class Event Management Services FairAct LLP is one of India’s oldest and well-known solution and service partner for the Live Media Industry. Backed up by professionals who have more than five decades of combined exhibitions, events and publishing experience, FairAct Group is in the business of arranging, organizing, supervising managing of events, conferences, fairs, seminars, and exhibitions. The organization is a one-stop solution for trade expos, conferences and providing them a gamut of services, products, technology, know-how and marketing solutions for smooth and effective event management. With a young and dynamic team, FairAct LLP has a strong experience in the event management industry. Driven by passion, innovation, and hard work, the company is providing a best-in-class event management services. Open communications, partnerships with like-minded partners, acceptance of ideas and their adoption across events under careful guidance, and mentorship are the key factors in the successful journey of the company. Gathering Trust across the Globe The company has successfully managed more than fifty shows during the past seven years, including some very large shows like Plastivision, Itme, bcIndia, WDS etc. The key feature of FairAct services is that the clients have shown faith in the company and have given repeated opportunities to serve them.

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With our resources and experiences we organize and manage your events proactively from beginning to end

Sunil More Founder & CEO

FairAct LLP has taken multiple steps during the past seven years to improvise and up the ante of the Indian Live Media Industry. The organization has played a key role in training and introducing trained and skilled manpower to an industry which has a dearth of pre-job orientation. The company has also been developing best practices in vendor relationship management, technology integration, operations and customer service management. The company believes in the overall growth of the Industry irrespective of the proﬁts.

Mr. David Lim, Senior Director at InfoComm India said, “I have been working with FairAct since the launch of our exhibition in Mumbai, India. FairAct’s professionalism and local operational knowledge helped us greatly as an overseas organizer. Their quick response time, commitment and dedication to the project are something I value and appreciate. I look forward to the continuing this relationship for many years to come”

FairAct is 2nd Runner-up Company for Excellence in Exhibition Management in India as well as for The International Show, PowerElec Ghana.

FairAct is growing at an amazingly rapid pace. The company is the key partner of many event organizers. FairAct is growing at twenty percent per year. The company is serving its clients with the latest technologies to achieve an ultimate goal of satisfaction for customers.

The Word of Praise Ms. Seema Srivastava, Executive Director at India ITME Society said, “FairAct has always done an excellent job. With great attention, detailed planning and their dedication to fulﬁlling their client’s expectations surpass all the industry competitions. They work with the highest level of Integrity & their quality of work has consistently exceeded our expectations, resulting in every element stands up to the highest standards right from event conception to ﬂawless execution. I am Happy to recommend the services of FairAct”. February 2019|

Future Ahead

Apart from India, FairAct will also concentrate its activities in the African Market by organizing its own shows in partnership with the Veriﬁer, Dubai. The turnover of the joint eﬀorts would be exceeding Rs. Ten Crores over the next year.

TECH-TREND

Virtual Events â&#x20AC;&#x201C; New Marketing Strategy for the Networked World

orporate events are typically illustrated by training workshops, industry trade shows, promotional seminars, product launchings, and conferences with extensive travel involved for the marketing team. When these marketers are confronted with virtual events as an option to the physical event, their choice is crystal clear. Virtual events are much more valuable in most business circumstances. These events are critical for both vendors and customers and are executed by professional service providers. An extension of the physical event can also be conducted called as hybrid event employee engagement. Internet bandwidth is now available for most personal and business needs making them a normal feature. Changing Scenario of Event Management Event planning industry is dominated by recent technological developments in event tech companies, content creators, and technology entrepreneurs. Digital marketing and virtual reality have streamlined remote work in the organization in a world of real-time transactions and information management. Event management companies are tying up with technology service providers to stay relevant. In the world of quick services, virtual events are also expected to be ďŹ&#x201A;awless for thousands of the virtual audiences. 24

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Rehearsals and inspections for resources are as important as they are in traditional event management even if assisted by technology solution companies. Digital media creators, online broadcasters, hardware & software platform providers and many such parallel services are currently in demand. Social media nowadays comes integrated with live streaming features. The acceptance levels for networkbased events based technology are increasing in businesses with offline functions. The formal events streamed to participants are becoming a trend. Companies are hiring expert or engaging employees with the knowledge of product or service as speaker. They can demonstrate the same content and perform before a selected few in the physical studio set up and simultaneously can represent a host in the virtual version of the same event streamed through the network. Virtual Reality as innovative technology for Virtual Events Virtual events accompanied by digital marketing are recognized as cost-effective and communicating with the prospective customers. The latest technologies like Virtual Reality (VR) and Augmented Reality (AR) are opening new doors for marketers online by presenting decisive alternatives for traditional events. Virtual event technology can be used for product demonstrations, seminars, presentations, keynote address, panel discussions, etc. It is capable of producing an entire event and event management teams are outsourcing projects to VR specialists. Virtual Reality is the future of event management according to industry experts. The merging of the virtual events and the trade shows are accelerated to create hybrid events offering the best of both the worlds. Virtual Reality VR technology is becoming popular through currently available gadgets for the public. This technology nullifies constraints of time and geography. Event planners are making the most of it for creating impressive multimedia with unique content and robust engaging platform. The virtual event market segmentation is by technology infrastructure, tools, and services. Necessity and Advantages of Virtual Events Currently, virtual events are available on any system located anywhere in the world and even handy to people on the move or traveling. It is conducted at a fraction of the cost compared to the physical events and is a preferred choice if the company has budget constraints. The charges paid to the platform provider and cost of preparing the promotional material and content for the event are the expenses incurred. These are within the budget of small and medium 26

businesses as they are saving expenses on venue and equipment rentals, decoration, travel, and lodging of employees. Moreover, the content created exclusively for target segment of the audience can be reutilized. Videos, surveys, and polls taken during the event can be easily converted into results which are worthwhile in enhancing social media content. Traditional corporate events are experienced uniformly by all customers while they always prefer the personalized experience. Virtual Events can be designed to create a customized experience for each individual participant. They are given a variety of materials and formats which they can select as per their requirement. The main advantage of conducting a virtual event is that it keeps a track record of each activity of the individual attendant like chats, shares, downloads, and transactions performed. Advanced software can generate quantifiable measurements and reports adding to valuable inputs for the marketing team. Virtual Event Management as a Strategic Marketing In a networked world, businesses specialize in producing online events for corporate training, quarterly review, and product launch. The virtual venues are created, and the audience is connected to create a virtual network for communication. Companies offer simplified solutions for virtual event production. They create a digital environment with effective audio-visuals and networking where customers are involved actively and remember the message of the campaign longer. Video-streaming companies are having their own studios to support clients by broadcasting the live event from the studio or show it on-demand to systems all over the world. The virtual event market is around fourteen billion currently and expected to increase by eighteen billion in near future. Business marketing teams are becoming smarter and result oriented marketing is increasing. Virtual events are increasingly conducted with a broader global reach and a bearable cost to attract new customers. Concepts like virtual theater for organizing webinars, education portal for live classrooms are emerging rapidly. The virtual conference in higher education to involve top scientists from foreign universities and digital learning through virtual classrooms meant for students residing in remote towns are examples of the digital phenomenon commonly observed. Virtual events will be an obvious option for the new age companies with audience spread throughout the world. The business of events industry is the generation of unique and memorable experiences which leave an impact in the minds of people. Virtual events powered by latest technology are much better in doing that effectively and efficiently. February 2019|

IDEAZFIRST: Promises Better Business through Innovative Marketing and Event Management Solutions

deas pull the trigger, but instinct loads the gun” Don Marquis stated which Ideazfirst Marketing Services Pvt. Ltd executes. Unless that ‘creative mind’ or ‘loaded gun’ incorporates with innovation, the bullets of knowledge will remain there inside. Being a dynamic marketing services and event management firm, Ideazfirst aims to achieve end-to-end marketing solution in a cutthroat clutter. With sheer commitment and passion it is also continually evolving to provide event management services to meet their client’s expectations. About the Innovative Leader of Ideazfirst Based out of the city of joy, Ideazfirst’s journey started at Kolkata in 2003 by the initiative of Rajesh K Kishanpuriya. Under the leadership of Rajesh, Founder and CEO of the company, it is continually providing customized marketing services with higher ROI for clients. In the year 2000, Rajesh has completed PGDM from Institute of Management, Nirma University Ahmedabad. After working with Emami Ltd., Linc Pens and Tata Interactive Systems in marketing function Rajesh realized that there were no professional marketing services in the city that could give innovative marketing and event management solutions with better ROI. After that he started Ideazfirst which now caters to both B2C and B2B services to clients across various sectors ranging from real estate, FMCG, software to Travel, Tourism, Retail, Media and Publication, Financial services, Healthcare, Pharmaceuticals. Effective Solutions by Combing Creativity with Practicality Ideazfirst is among very few end-to-end marketing solutions company that has delivered “wow” on events and activation planning with on time delivery for more than 28

four hundred clients. Ideazfirst Marketing Services Pvt Ltd (IMSPL) and Ideazfirst Technologies Pvt Ltd (ITPL) are the two branches of Ideazfirst Group which are built on the foundation of extensive research and innovation. IMSPL offers services like managing events, conferences, sales promotions, stall / Expo management. ITPL offers services like outdoor advertising via Uber and Ola car wraps (cabrand.in), Artiste management via Modelsrus.in, Celebrity Management via celebrand.in, Event venue search and booking via ThemePartyPlanner.in. The company has expertise on smart-end technology to suit their client’s needs by providing innovative solutions with digital marketing concepts or promotional events. Cabrand, expert in interactive outdoor advertising with mobile media is a specialized leg of Ideazfirst Technologies Pvt Ltd. Cabrand has positioned itself as the first leading cab branding in the city of joy with its vision to break the clutter and make the brands burgeoning. The company has expertise in the area like app cab advertising, outdoor publicity and mobile media advertising and many more. Mission to Serve the Purpose of Customers Ideazfirst was set up with an ideology to become most innovative and intuitive marketing services company in the world. It aims to be the first and preferred choice for their clients in terms of quality, business ethics and service standards. Ideazfirst have expanded the scale of services from Advertising, branding design, digital marketing to experiential marketing, celebrity management. By spreading their wings to various fields, the company has left no stone unturned to achieve feasible solutions to their client.

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BEST C O R P O R A T E

T H E

MANAGEMENT COMPANIES

We combine creativity with practicality to come up with eﬀective solutions to all your marketing and event management needs

Growing with Ideazfirst The core competence of Ideazfirst’s services lies in the quality and assistance they provide. The company doesn’t believe in competition, they believe in providing best quality services which are tailored as per the client’s requirement with long term relationship and mutual growth. Ideazfirst cater to all sectors and category of business, ranging from Banking & Finance, BFSI sector, real estate to hospitals and pharmaceutical. The company has fifty active clients and working with four hundred clients. Reliance Health Insurance, Apollo Hospitals, Share khan, Hiland, Diamond group, SBI life are some of the clients growing with Ideazfirst.

Rajesh K Kishanpuriya Founder & CEO

is. The company dived into the innovation with vinyl-wrapping on the cabs like Rajgarhia, YSG, Zustgo and Ola. It is the most recent and the very first innovation in Kolkata which earned overwhelmingly huge response. The Word of Praise Ideazfirst has been notably recognized by the clients of repute. Hiland Group, ImBiz India Bega Cheese, TCS, Oracle, Bharti, Ginni Systems, Retail Software Solutions Provider, Reliance- all have appreciated the team spirit, reliability, consistency, efficiency and managerial qualities that Ideazfirst stores. Roadmap towards Flourishing Future

Customer Satisfaction Upholds Upward Rising Curve Ideazﬁrst has been working strategically with clients across all industry sectors since 2003. With around ﬁfteen years of experience, the company unleashes their potentials to optimize cost with assuring best quality in the industry. With Innovation, Passion, Respect, Integrity and Ethics and Teamwork, the company is successfully satisfying the customers’ needs.

With his feet planted in Kolkata, Rajesh says, “our business is growing at a rate of twenty percent per annum despite of a slowing economy”. Ideazfirst has partners across the country to deliver events for clients and by end of this financial year it will be launching three event services portals-themepartyplanner.in, modelsrus.in and celebrand.in. Rajesh envisioned that Kolkata based Ideazfirst will become a hundred crore company over the next few years.

Ideazﬁrst manages events, promotional executions and BTL activities at ease no matter how challenging the execution February 2019|

EXPERT’S VIEWPOINT

TECHNOLOGY AND EVENT MANAGEMENT: What is and What will be

he event management industry has for the past few years been ‘THE’ Industry to watch out for with regards to the tremendous growth as it has seen over the past few years, From Rs 5,631 Crores in 2016-17 the events industry is expected to cross Rs 10,000 crores by 2020-21 as per an EY-EEMA report and at a 16% annual growth rate, it surpasses even the Indian Media and Entertainment Industry. It is no surprise that event management is the sunrise industry for businesses to invest in, be it corporate events, MICE, Activation Campaigns or Music and Sports events. The ﬂuidity of the industry allows event managers to quickly adopt new technologies to gather information and apply them to the events undertaken expanding the opportunities available to clients even more. With this, event managers can help clients maximize their ROI even more. So what among other things has the use of technology in event management help achieve? More eﬀective planning! One of the biggest advantages technology provides event managers with is recommendations which can be drawn to personalize the experience for attendees at an event. As software’s get more adept at interpreting data from all sources available, it has now become a lot easier for Event 30

Managers to use that information and design experiences with a personal touch and deliver on topics which would help attract the audiences they desire. This is not only applicable to large format events and exhibitions but can also help develop content for a niche closed door corporate events from the get go. This in turn helps companies maximize returns and helps the event industry deliver more impact driven services, not only exceeding client objectives, but enhancing attendee experience. Easier Information Management One of the challenges currently faced by the industry is audience Data collection and segmentation through the registration process. A big problem which technology has been instrumental in solving is information flow to and from the audiences. Using Marketing Automation and CRM tools allows event managers to accurately sketch target audience profiles and segregate Data as per audience preferences for more effective communication. Eventually this helps event managers create a far smoother audience itinerary management and retainment process and would help eliminate many currently necessary but time February 2019|

consuming steps in identifying and delivering on what the audiences are looking for. Helping estimate and budget better The availability of real time data allows us to make constant changes to the logistics involved within large and small format corporate events or weddings, basis the responses and enquiries received. Everything from transport to even bottles of water can be eďŹ&#x20AC;ectively accounted for and operational expenses can be reduced basis the information received and at the same time, communication has really bettered by leaps and bounds to convey information. Digital Events Live streaming events through media available, be it Facebook or in case of a B2B format Webcasting Services allow marketers and event management agencies to capitalize on multiple locations at one go. From a B2B perspective, this helps in reducing costs and now townhalls etc can be broadcast to all oďŹ&#x192;ces at one go, without incurring the logistical expenses of planning the same event in multiple cities. From a B2C perspective, It allows marketers to broadcast brand activation campaigns and launches as they happen, reaching a far larger audience and thus attaining more conversions. Besides what is stated above, technologies such as 3D Printing, 3D Mapping, Virtual and Augmented reality allow event managers to elevate the experience further than ever before.

Irfan (Adnan) Morbiwala Marketing & Sales Director

About the Author Irfan (Adnan) Morbiwala is the Marketing and Sales Director at Pegasus Events, The Wedding Co. and The Great Mela. Adnan is a seasoned event management professional with 13 years of experience in Consulting and Delivery. His role involves understanding current industry trends, setting company strategy and initiatives that help propel the company into the future.

What will be interesting to watch is the advent of AI, which through anticipatory computing and personalization will elevate the experiences delivered even further. February 2019|

SPOTLIGHT

A SPOTLIGHT On DIFFERENT Types Of CORPORATE

EVENTS

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hat do all corporate events have in common? All corporate events reflect the goals of a specific company and aim to realize these goals by gathering people at one place. By holding corporate events, organizations usually reward or entertain their staff, establish partnership, launch new product, and align the goal of organization with employees.

Following are some of the most common types of CORPORATE EVENTS Appreciation events Appreciation events usually aim to recognize employees’ achievements or to build connections with clients. It is important to provide a relaxing atmosphere, friendly environment, capabilities for networking, and valued prizes. From simple office launch or dinner to a big cruise party, appreciation events can embrace different formats. If one’s goal is to make an investment into ever lasting relationships with employee and staff, this is the real go-to.

Business dinners The main aim of business dinner is to celebrate milestones; welcome a new employee, etc. Business dinners are preferred for having a perfect understanding of the team members’ interests and preferences. It is important to maintain a friendly, positive atmosphere within the company. If there is any reason to celebrate a special achievement or a milestone, organizing business dinners for employees or staﬀ is a great way to show respect.

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Holiday parties Holiday parties can’t take place without creative entertainment activities. For successful holiday parties, it is important to ensure staﬀ a holiday party which is fun and relaxing for everyone.

Trade shows Trade shows are important to generate leads and establish partnerships. It stands out by making use of strategic lighting, multi-screen displays, lucrative promotional oﬀers; etc. with the help of the international or local trade show; corporations can boost their revenues through the generation of promising business connections. This is the best opportunity for both startups and reputable companies to raise awareness about their projects and expand their networks.

Product launches Product launches are aims to raise the awareness about a new product or service or acquire clients. The main focus is on gaining media exposure for new launched product. The signiﬁcant growth of startups around the globe is the core reason why investment into product launch events increases every year. Building a foolproof marketing strategy for every stage of event organization is vital to maximize exposure and attract target audience.

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Conferences Conference is gathering of targeted audiences in one place to share ideas, implement solutions, or improve collective expertise.

Incentive trips Incentive trips are generally arranged to entertain and reward staff or to maintain a business’s good reputation. Sharp negotiation skills and the ability to organize events overseas will lead to success of trips. Incentive trips often held at luxury resorts to create an impact on staff. Incentive trips devour huge budgets while creating unforgettable memories for staff. To rise to the challenge of organizing a successful incentive trip, an event professional should be able to find a reliable vendor in any country in only a few days.

Charity events Charity events are generally held to collect donations in support of a cause. It is important to make good use of the company’s network for successful charity events. Strong cause promotion, a worthy value oﬀer, and a centralized platform for the collection of donations are the three integral elements of an eﬃcient charity event.

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Team-building events Team-building events are generally organized to strengthen social ties within a corporate team. Event activities are tailored according to employees’ interests. A good strategy to organize successful event is to survey staﬀ before planning a teambuilding event. When events are based on the needs of employees, such events can help business managers build stronger teams.

Board meetings Board meetings are usually held to make crucial business decisions and adjust the meeting to the company’s infrastructure and values. Be it for sharing business goals or reviewing performance within a corporation, board meetings are perfect events for any company’s shareholders. To make an event run smoothly, it is important to ensure that it ﬁts everyone’s work schedules and facilitates the right conditions for debates and discussions. The experience of working with diverse corporate event types is a valuable asset for all event professionals. By demonstrating a ﬂexible knowledge of corporate planning, one can gain the competitive edge that many event planners lack.

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