EDITION -I
2020 VOL. 11 ISSUE 03 GIVING BACK THE NECESSITY OF CSR ACTIVITIES WITHIN AN ORGANIZATION
Sathvik Vishwanath Co-founder & CEO
UNOCOIN THE REVOLUTIONARY COMPANIES TO WATCH
PRESERVE TO PERSUADE
From the B
ringing a revolution is not a one-day affair. It takes days, weeks, months and years to bring a revolution. A revolution brings a new idea and turns it into practice. When it is finally brought about, you find answers to problems that were once considered unsolvable. So, what makes a revolution succeed? Is it the idea itself or the way it makes a place in everyone’s mind? And what takes for it to succeed? While the idea is certainly important, so is the treatment given to it, the solution that is being proposed and the determination and perseverance with which the idea is implemented. Many ideas fail as soon as they are introduced. Some fail after a flying start. But some pass the test of time and finally bring their own era. They become an inseparable part of the society’s new way of functioning. It takes a lot of conviction on the ideator’s part to put faith in their idea and convince others on why they need it. Habits, they say, are not easy to make or break. To make people understand what
EDITOR they are doing is mediocre and that there is a better way to do it takes courage and a lot of persistence. They need to be sure of their idea first and that it will pass the hundreds of litmus tests that people will subject it to. In this edition of Insights Success, we bring you Revolutionary Companies to Watch. These companies have built a name for themselves by delivering quality products and services consistently over years. Happy Reading!
Sneha Sinha sneha@insightssuccess.com
Article 28
Giving Back The necessity of CSR activities within an organization
UNOCOIN The Largest and Leading Cryptocurrency Trading Platform in India
08 Cover Story
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A K Mylsamy & Associates LLP A Prominent Name in Corporate Legal Services
22 Amit B K Agrawal and Co Offering Efcient Solutions to Complex Business Issues
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24 ODIGO Enhancing Productivity of Hierarchical and Distributed Workforce in Organisations
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32 Omnia Digital LLP
CONT ENTS
Leveraging Data Analytics to Formulate Result-oriented Digital Strategy
36 RipenApps The Synonym for Excellence
Editor-in-Chief Sumita Sarkar Managing Editor Sneha Sinha
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NOVEMBER, 2020
Contributing Editor Darshan Parmar
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THE
REVOLUTIONARY TO WATCH COMPANIES
Company Name
Management
Brief
AK Mylsamy & Asociates akmllp.com
A K Mylsamy Founder & Managing Partner
A leading law firm providing comprehensive, business-specific legal solutions since 1964.
AMIT B K AGRAWAL & CO www.amitbkagrawal.com
Amit Agarwal CA
A chartered firm with the expertise in Forensic Accounting & Fraud Detection, Internal Audits, System Analysis and strengthening, etc.
ODIGO odigolive.com
Gauravendra Shukla Founder & CEO & Sandip Yuwanati Co-founder & COO
ODIGO, by TalentBridge Technologies, is a secure enterprise messaging and tracking platform.
Omnia Digital omniadigital.in
Shwetha Prasad CEO
A full-service digital agency built to equip you for the digital revolution
Ripen Apps https://ripenapps.com/
Ishan Gupta CEO
A company committed to delivering beyond-the-box app development services to its clients.
Unocoin Technologies http://unocoin.com/
Sathvik Vishwanath CEO
India’s leading Cryptoassets & Blockchain company with over a million customers.
N arg Tra Cry est din pt an o g P cu d L lat rre ead for nc m y ing in Ind ia
eL
Th
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Sathvik Vishwanath Co-founder & CEO
THE
REVOLUTIONARY TO WATCH COMPANIES
T
he evolution of cryptocurrencies like Bitcoin brought before the world, among other things, one very important fact - that it is possible to own valuable assets without an essential physical presence. TechGold as they can be called, they do not have any physical form like a coin or a biscuit or lumps like gold and other precious metals. Despite this fact, they retain all the value characteristics of precious metals. On the topic of precious metals, if there is one place on the planet that has
garnered an age-old love for gold, it is India. From time immemorial into the present, we are known to hoard the yellow metal with remarkable zeal. Now imagine a scenario where the same fervour is diverted towards an asset equally valuable minus the hassles that go with buying and stocking physical assets like gold! Unocoin was born to precisely address these Indian needs and traits. Founded by cryptocurrency evangelists in the year 2013, its mission is to provide Indians easy and assured access to Bitcoin and crypto assets. To that end, it operates India’s largest BTC-INR trading platform that enables buying, selling, storing, usage, and acceptance of Bitcoin. Competition galore in the domain, Unocoin’s USP remains its strong focus on creating awareness in India by making available innovative and
Sunny Ray President
revolutionary products centred around the Bitcoin ecosystem. Its other important USP remains how it has been disseminating information on Bitcoin and blockchain technology using frequent host meetups, seminars, guest talks, and other collaborations. With a growing appreciation for cryptos including Bitcoins and blockchain, they have introduced Unoversity, a resource base for acquiring skills and knowledge in the domain. The brain behind the concept Leading from the front with his avowed mission of “helping simplify money-making for every Indian” is Sathvik Vishwanath. An MBA from Melbourne Business School, Sathvik was always passionate about innovative and disruptive technology and saw its origins way back in 2001
Sathvik Viswanath CEO
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with the net becoming increasingly accessible to the general public. What started with creating websites and email IDs for clients visiting cyber cafes got a fillip with the creation in 2008 of his first venture.
At Unocoin, we have a strong focus on providing
innovative and revolutionary products centered around the Bitcoin ecosystem
VentureNext customized scripting for businesses in the virtual world. His next endeavour, CoinMonk Ventures came about in 2013 when he was introduced to Bitcoins and wanted the world to know everything about it. Unocoin.com was born at the Global Bitcoin Conference organized by the former in December 2013 and became the first company in India to provide access to Bitcoin and crypto assets to Indians. Things have moved appreciably since then.
Harish BV COO
Abhinand Kaseti CMO
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athvik, besides working tirelessly to promote Bitcoins in the public domain, is today an avid TEDX speaker, a guest lecturer at IIM Bangalore, and a speaker at scores of conferences. His name figured in the list of 30 most influential Business Leaders of 2017 and he has been awarded the Young Asian Entrepreneurs 2019-20 Award by the AsiaOne Magazine. Start-up, Venture Capital, Emerging Technologies, and the likes are not simply words for Sathvik. Living and breathing in them in varied forms for close to two decades, he understands these in their full scope and amplitude. Being a ground-up entrepreneur all his life, he has a great appreciation for the start-up ecosystem in India which he says has shown a tremendous appetite for tech innovation and understanding of consumers’ needs than ever before. India with the youngest population in the world which has also been one of the fastest to accept digitization and the third-largest start-up ecosystem in the world is, according to him, an exciting place for original thinkers.
Put together, the industry can easily show a consistent annual YoY growth of 12-15%. Of the 50,000 start-ups in India in 2018, he quotes, around 8,900 - 9,300 are tech start-ups, of which close to 1300 came into being in just one year (2019). This, he says, is indicative of our prolific output as a country when it comes to tech solutions. The pandemic, he says has shown that our entrepreneurs are resilient, supportive of each other, community-focused, and willing to adapt with limited resources at their disposal. “I am very hopeful about the start-up ecosystem in our country”, he concludes. Technology and investments Start-ups and Emerging Technologies
in Sathvik’s view are two sides of the same coin with the coin itself representing a single thought Disruption. Be it the Internet or the ubiquitous mobile phone, all these have disrupted an existing order that has outgrown its worth but have nevertheless been around for close to a century, he says. With the best in technology being available at the user’s fingertips, consumers are today spoilt for choices in an increasingly crowded tech space. All this makes the tech world a land of opportunities for budding entrepreneurs who think and build products that customers want while doing so at speeds or who build products that customers are yet to
Sathvik Viswanath created Fennux 3D animated animals and their ecosystems in a virtual world called SecondLife
United We Stand-The Unocoin Team
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OUR UNWAVERING FOCUS IS ON EMERGING AS A TOP GLOBAL PLAYER IN THE CRYPTOASSETS ARENA AND CONTRIBUTE TO THE INDIAN AS WELL AS GLOBAL ECONOMY
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imagine but who, if given a chance, would cling to it, he elaborates.
by 400% on certain platforms in the last few months, adds the latter.
According to Sathvik, not all organizations make awesome disruptors. Those that do, do so for some solid worthwhile reasons. Of these, he singles out leadership, team composition, top-tier employees’ vision, products, traction, and the integrity of its stakeholders as being most pertinent. He says that the tech company must focus on creating a suitable culture and a fertile ground for its employees to be productive and enjoy their work while being in constant sync with the company’s vision.
One probable reason for the lack of any adverse effect on cryptocurrencies and blockchains is that the pandemic forced everyone to stay indoors, pushing us towards an increasingly digital lifestyle and accelerating our advances towards upskilling and educating on the latest and best in technology and avenues to invest.
Covid-19 and cryptocurrency The year 2020 was the near-perfect year of disruptions with even known disruptors not being spared. The biggest disrupter this year has been a virus that prefers attacking and decimating humans instead of machines. Did the Covid-19 pandemic affect Unocoin’s working? Sathvik says that on the surface with cryptocurrencies and blockchains not being affected materially, Unocoin too remained relatively unscathed - and what has emerged as a welcome surprise is a surge in the number of crypto users! He quotes Ajeet Khurana, former head of the Blockchain and Cryptocurrency Committee of the IAMAI (Internet And Mobile Association of India) who says “Daily crypto trading volume in India may be $10-$30 million,” with volumes having reportedly increased
The Future Sathvik, the ever-optimist, sees exciting times for both the industry and Unocoin. He says that the industry is the fastest moving and growing
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WE BELIEVE THAT CONTINUOUSLY SUPPORTING GOOD AND BEST QUALITY SERVICE IS THE BEST WAY TO DEVELOP THIS INDUSTRY
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The other most important quality he says is empathy i.e., the ability to understand customers and their pain points and ask the right questions to provide solutions for a better product tomorrow.
Loss of income and pay cuts meant people are now more open to new income and investment alternatives. Cryptos additionally offer the possibility of doing business at substantially reduced costs owing to its relatively low fees.
industry in the world which presents an exciting challenge for them to catch the wave and grow with it. What adds to the excitement today is a marked shift in the government’s stance on the regulatory framework around cryptocurrencies. In part, it arises from the Supreme Court’s order in March 2020 overturning the RBI’s blanket ban on banks restricting them from offering services to the cryptocurrency industry in India. With that, the tables have now turned and the zeal around investing in virtual currencies can longer be quashed or stemmed. As a response to this development, the talent pool in the country is gearing up to support it. The technical aspiration of the younger generation too is showing itself to be unparalleled when it comes to the crypto industry terminology and technology. Times ahead are truly exciting for this space, he says. As for Unocoin, there is no need to pivot its offerings or operations in any major way. ready as they are to accommodate an increasing number of investors on their platform. To this end, they have taken extra efforts to educate people about the regulations so that the latter gets a clear picture of the risks and benefits associated with investing. Add to this, and to diversify their offerings, they have added exciting tokens like PAXG which could help hedge inflation and mitigate the risks of investment. PAXG offers a gold-backed cryptocurrency token which is backed by one fine troy ounce (t oz) of a 400 oz London Good Delivery gold bar, stored in Brink’s gold vaults. This also aligned with people’s tendency to buy gold during trying times like the Covid-19 pandemic when other mediums of investment like stocks, commodities, mutual funds, and real estate often suffer.
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A Prominent Name in Corporate Legal Services
F
ounded with a mission to provide customized and quality legal services and strategic advice to clients, A K Mylsamy & Associates LLP (AKM LLP), a fullservice corporate law firm rendering litigation and advisory services, is setting profound benchmarks of its own. AKM LLP is a rich and unique blend of experience and expertise. The firm’s growth from a sole proprietorship to a Limited Liability partnership (LLP) has been completely and commendably organic. The firm consistently provides resolution of issues in a timely and effective manner. It envisions forging lasting relationships with clients and adding value to their operations. It proactively assesses the impact of everchanging legal framework and suitably provides solutions to its clients. The core values are integrity, innovation, communication, teamwork, and collaboration. Delivering Only the Best AKM LLP possesses diverse expertise in: Corporate, Commercial, and Civil law with full focus on mergers, acquisitions, restructuring, recoveries, insolvency and bankruptcy, litigation, arbitration and contracts and real estate.
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Besides this, the firm has been into knowledge disseminating initiatives by launching a one-of-a-kind research engine www.ibccases.com on the law of insolvency and bankruptcy. It also publishes an online monthly newsletter ‘The Law Tree’ which makes legal developments available to professionals and public in a simple, creative, and fun manner. AKM LLP is constantly on the lookout for talented youngsters. Selection of good lawyers who are handpicked, trained, and groomed to face Courts and Clients alike. The younger generation of lawyers are exposed to work in close quarters with the Partners and senior advisory board. They have access to good resource of legal literature – physical and online subscriptions to enrich their knowledge and help them to put forth the best at work. The lawyers are given a holistic approach in their professional as well as personal life. When the Foundations are Strong The Founder and Managing Partner, Mr A K Mylsamy or ‘AKM’ as he is popularly known, completed his schooling in Coimbatore and pursued his graduation and professional legal education in Chennai. On completion, he immediately commenced his practice with Mr. T. Raghavan, a legal stalwart and pioneer in Corporate law practice.
Early on in his practice, AKM envisioned that corporate law would be the future and ventured into the niche area in the early 60’s when not many did. Over time, he moved from strength to strength. Having started his practice as a sole proprietorship, brand AKM slowly transitioned into partnership firm and is presently a Limited Liability Partnership (LLP). An early riser, AKM is a firm believer that patience, perseverance, continuously reading and staying updated with current laws, are the founding steps to long lasting success. Quality, consistency, competence, and professional ethics have defined his legal practice of 56 years and counting. AKM, is ably supported by an illustrious advisory board comprising luminaries from the legal fraternity and banking, taxation, and hospitality sectors of the industry. The growth of the LLP has also been powered by its young and driven partners Ms Subathra Mylsamy and Mr P S Suman. An Extra Mile AKM LLP has been the legal choice across generations of companies and across various spectrum of industries from commercial, real estate, hospitality, healthcare, educational,
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REVOLUTIONARY TO WATCH COMPANIES
finance and related activities. This roots from the emphasis laid on client loyalty and retention. The firm has been a pioneer in organizing seminars and programs for disseminating knowledge on laws. Even amid a pandemic, AKM LLP along with the Indo-Japan Chamber of Commerce & Industry executed a unique initiative by organizing a 2-day international webinar to facilitate investments from Japan to India. In September 2020, the firm also organized an exclusive Japan-Tamil Nadu one-to-one, Government to Business, 4 days online web summit along with Invest India (National Investment Promotion & Facilitation agency) under the able guidance of the government of Tamil Nadu.
Mr A K Mylsamy Founder & Managing Partner
During the COVID-19 induced lockdown, like all other organizations, AKM LLP realigned its working to ensure minimal inconvenience to clients while ensuring maximum safety of staff.
Towards Excellence For AKM LLP, building a competitive and sustainable business model to thrive in all situations, will depend on leveraging more technology into their business. With the pandemic blurring the international gaps and timelines the firm also plans to make its presence felt internationally. The firm intends to expand its offices pan India and move across the globe in future. AKM’s star gazing is supported by honesty, integrity, discipline, professionalism, and research.
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For us at AKM LLP, client loyalty and retention are the biggest reward
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The firm quickly put in place a business continuity plan by using technology – virtual court hearings, video conferences with clients, organizing webinars and leveraging AI to complete regular documentation and contracts. This proactive nature enabled providing continued value-added services to clients including the online monthly newsletter and the IBC web portal.
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AMIT B K AGRAWAL AND CO Offering Efcient Solutions to Complex Business Issues
Amit B K Agrawal and Co. (ABKAC) is one such professional consultant offering a comprehensive suite of professional consultancy services to its clients ranging from accounting, finance and taxation to legal consultancy. Based out of New Delhi, ABKAC’s team of qualified and accomplished professionals ensure that its clients get everything under one roof. About the Founder Amit Agrawal, the Founder of Amit B K Agrawal & Co., is an Indian Chartered Accountant who established the firm in July 2009. Before establishing the firm, he was a part of the corporate environment and dealt with all the facets of finances. After establishing ABKAC, he has not only been practicing as a CA in traditional areas of direct taxation but also in less penetrative areas of indirect taxation like Central Excise, Customs, Service tax, VAT and GST. He is the firm believer of client’s satisfaction and considers it as the firm’s prime motto. Diverse Offerings Team ABKAC handles the Central Excise, Service Tax, Customs, VAT and GST matters. It also handles Statutory/Internal/Forensic audit cases and have dealt with large cases, including search and seizure, inquiry, antievasion and audit matters and represented before the various authorities, Settlement Commission, Tribunal, etc. They are firm believers of using the latest technology to update their technical, professional skills as well as to put the value addition in various assignments. They always try to keep their clients transparently updated in all aspects.
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Services offered by ABKAC fall under the following category: Accounting & Bookkeeping Services – The company offers comprehensive accounting services to companies who wish to outsource their accounting functions. The accounting portfolio includes but is not limited to statutory bookkeeping, maintaining statutory records, accounting records, audit preparations etc. Audit & Assurance Services – It provides assurance services to clients for ensuring the best practices and compliance with the regulatory requirements. The assurance services include but are not limited to statutory audit, auditing of special balance sheets relating to business reconstructions, reorganizations, mergers and liquidations, assistance and support for start-up, expansion and acquisition transactions and more. Tax & Regulatory Services – The company believes that judicious tax planning can give a cutting-edge advantage over the competitors vis-a-vis value maximization. Successful tax planning is an inseparable part of business and investment planning that must be managed year-round. That is why ABKAC integrates tax planning services into its overall role as financial advisor. It offers a wide array of regulatory services ranging from advisory to compliance services.
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ABKAC is committed to being a leading multi-disciplinary business consulting organization, providing services with a high level of trust and integrity
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or any business, taking care of its clients is important. However, clients are not the only ones that need attention. A business has to take care of itself as well. There are many administrative, financial and accounting activities that are essential for the seamless working of a business entity. And to handle these, most businesses prefer to hire specialized people and companies that are dedicated to providing such services.
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Direct Tax Corporate Tax: It assists organizations in tax compliances and litigations. It provides opinion on complex tax issues and assists in the review of tax strategy, assessments, and appeals cases with the authorities. Personnel Tax: It manages tax computation for tax withholding, advance tax and tax filing purposes. Indirect Tax Service tax/ Central Excise: It assists in obtaining various registrations and routine compliances, shares expert advice and handles anti-evasion matters and audits by tax authorities. The firm also handles replies to show cause notices and appeals with the authorities like Tribunal, High Courts. GST: It provides the overall consultancy in the field of GST. It starts right from providing the opinions on any complex matter of GST to handle the compliances including GST Audits and handling any Anti-evasion/ departmental audit or Reply to Show Cause Notice to adjudicating authorities or appeals to Tribunal/High Courts.
Tax Planning: It offers tax planning services for domestic and cross-border transactions to build an efficient tax structure for the clients. Business Setup Services - The first steps of a business should be legally accurate. It goes a long way in handling the matters to come in a correct manner. ABKAC provides services to help the clients for the initial setup and formation of the business entities. The services include the formation of business entities and their registrations with various authorities, preparation and filing of incorporation documents, drafting of charter documents (MOA/AOA) and more. Looking Forward to Growth This year has been an exceptional one with a pandemic leaving most companies in losses, the government bringing new tax relaxation rules and overall changes in tax timelines. ABKAC will look forward to helping its clients understand and navigate through these changes. It will continue to provide quality services and value-driven results to its clients, both old and new. Upholding highest professional standards and providing sound advice, the firm will look forward to a year wherein it can strengthen its reputation as trusted business advisers.
www.insightssuccess.in
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Amit Agrawal Founder
With clients in diversied elds right from manufacturing to service sector we take pride to be one of the most trusted service partners by our clients
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International Tax Assistance in preparation of transfer pricing documentation and representation in litigations.
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ODIGO
Enhancing Productivity of Hierarchical and Distributed Workforce in Organisations
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orkplace technology is emerging as an indispensable part of the business. In India as well as globally, the enterprises are investing substantially to adopt workplace technology to enhance workforce productivity. The enterprises have been grappling with ever increasing digital innovations and inadvertent adoption of open social media tools by its workforce for easier connectivity and collaboration. However, such unsupervised adoption at workplaces without business sanction and mandate has created compliance and data security risks for enterprises. The popularity of consumer social networking platforms has been stimulating demand for similar communication and collaboration technology for use by businesses. This is the precise gap addressed by ODIGO, a secure enterprise messaging and tracking platform for a distributed workforce. With a vision to simplify the life of every field representative through innovation, ODIGO was incepted. ODIGO is offered by Bengaluru- based technology start-up TalentBridge Technologies Pvt. Ltd. It offers two critical differentiations over the open messaging platform i.e. hierarchical and confidential interaction in a secure and scalable environment. At the Helm ODIGO was set up with a mission to enhance the productivity of hierarchical and distributed workforce in organisations. Today, the company has reached to the newer heights with Gauravendra Shukla, Founder & CEO and Sandip Yuwanati, Co-founder & COO at the
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helm. Both the co-founders have been instrumental in conceptualizing and shaping ODIGO as an enterprise SaaS product of global class and global scale. Integrated Module ODIGO ensures hierarchical (vertical as well as horizontal) engagement amongst the workforce with the total confidentiality and security of the content shared. Users can not copy/download or forward any content shared on platform unless authorised by the enterprise. The enterprise can manage and track the large distributed field representatives/workforce effectively with every activity and interaction being geo-tagged and time stamped. The field reps can plan their entire day visits. While attendance management aided by face recognition technology ensures validation of field rep’s presence in field, ‘LIVE VIEW’ shows the current location of all the field reps on the field with individual details. This feature will also display the ‘Planned Vs Actual’ route map of the field reps while on the field. Lead assignment/engagement module assigns lead to field reps, basis to field rep’s LIVE LOCATION considering the proximity of field reps to lead (client) location. Field reps can manage the entire lead (client) interaction/engagement seamlessly with complete audit trail. ODIGO can also be easily integrated with existing CRM tools. Recently launched customer engagement modules enables field reps to engage in instant video calls/video conferencing with customers as well team members.
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REVOLUTIONARY TO WATCH COMPANIES
Sandip Yuwanati
Gauravendra Shukla
Co-founder & COO
Founder & CEO
‘Contextual Personalisation’ is one of the distinctive features of ODIGO which makes the interaction more personalised or contextualised imbedding text/audio/video in product/sales/marketing collaterals (Doc/PPT/PDF) to be shared for the specific field rep group. Field reps can also seek clarification on specific elements of shared documents in the same text/audio/video mode. The Document Approval workflow lets the user to share the file(s) with one or more user(s) for their approval before the file(s) being shared amongst the group. With ODIGO, enterprises can assign tasks, conduct surveys and assessment, collect data with enormous ease.
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ODIGO integrates with your other critical systems so you have distributed workforce with better communication and collaboration leading to enhanced productivity
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Delivering Contextual Personalisation
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Offering Complete Visibility of the Workforce However, what makes ODIGO compelling for enterprises with large distributed field reps is the complete audit trail of activities and interaction on the platform available to enterprise and ownership of data related interactions/activities rests with the enterprise. ODIGO gives complete operational control of field force wherein the enterprise can easily reach out to field reps and get quick response, collaborate with field reps in secure and confidential way ensuring precise and accurate data collection/reporting. To contain service delivery costs and remain nimble, every enterprise with distributed workforce needs the ability to locate the field reps, track the status and progress of the work at hand, and send other relevant information back and forth. ODIGO offers complete visibility of the work force in the field. ODIGO ensures an efficient and effective use of contract workforce (use of third party for service delivery and to augment their regular workforce) to manage variable demand, special projects, or expansion into new geographic areas. This offers great agility to an enterprise to manage the variability of its operations. Addressing the Issues of Distributed Field Force According to ODIGO, the current pandemic has triggered unprecedented measures by private enterprises which forced its workforce to adopt to such measure. Though lock-downs had put break on almost all the economic activities barring essential services, some of the industry sectors as well as government entities particularly IT services could still operate due to ability of its workforce to work from home with use of software products and video conferencing/video calling tools. However, most of these video conferencing/video calling
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tools are free tools and are not authorized by business/organizations posing the same challenges on data sovereignty and data security. Though ODIGO address the issues of distributed field force, the businesses were quick to adopt it as enterprise communication collaboration for its workforce operating from home. With ODIGO, enterprises could keep a tab on the workforce, know about their whereabouts, receive quick responses and collaborate seamlessly. Feathers in the Cap ODIGO strives to deliver every element of value promised to deliver. It has been recipient of distinguished recognitions/awards including: • Recognized as India’s Greatest Brands 2019-20 Award by AsiaOne • One among Iconic Brands of India 2020 by The Economic Times • Recognized as Most Trusted Enterprise in India 2019 by Business Connect • One among winners of HDFC Digital Innovation Summit 2018 with 135 entries from India, US, Israel, Germany and Singapore. ODIGO has been helping leading enterprises in Telecom, Banking/FinTech, Advertising & Marketing Execution to manage its distributed workforce effectively with complete operational control and visibility of the field workforce. For ODIGO, innovation is continuous process to build a customer centric product. The simplicity and fundamental utility of the product for users is a focal point for future of ODIGO.
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Giving Back
The necessity of
CSR ACTIVITIES within an
ORGANIZATION M
aking money makes sense as long as there are avenues to spend it on. In the absence of avenues, the idea of earning and hoarding just doesn’t make any sense. It only leads to greed and some serious income disparity which itself leads nowhere. Third world countries including India are testimony to this trend where corporates make money for themselves, and in time can’t seem to move ahead given that the society around them has stopped progressing and has little to do with the corporate entity in their midst. Even for a corporate with precious little relevance or connect with the surrounding community, the idea of Corporate Social Responsibility(CSR) thus makes sense from the stand-point of survival given that nothing, not even the biggest entity can survive and grow without supporting the surrounding and in return, be supported by it. In a sense, CSR and resultant Corporate survival are comparable to the survival and growth of a tree. Nothing grows on barren land. Where it does is in places where the tree ďŹ nds nutrition and sustenance from the earth. In turn, it is up to the tree to provide shade, help conserve water and use the earth mixed with its own dead and rotting leaves to
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get much-needed nutrition. A collective 'give and take' then brings about growth to a corporate entity the start of which in almost all cases is in the form of CSE initiatives.
can be expected to go out of his/ her way to do good for the organization while being of worth to everyone in the vicinity.
CSR initiatives while being good for the external environment also affects the organization internally in many ways which include:
- Visibility of results If there’s one undesirable aspect to a novel and noble idea as CSR, it is the calibration of final results. A CSR initiative that takes place close by or whose effects become very visible obviates this point and can be the best and most trusted ways of calibrating the results of a corporate’s CSR initiatives. What better way than to have CSR activities within the organization like higher education, special skill training etc which can help existing employees better their skills and move to positions of higher responsibilities!
- Better employee pool Imagine a corporate body sponsoring a specialized training institution which trains people in the vicinity. If such trained personnel get employment with the said corporate body, it’s a win-win for all! Most industrial estates being located in far-flung places, having locals as employees can be very useful, especially in demanding times. One of the best examples which exemplify this fact is the city of Jamshedpur in the state Jharkhand in India. Jamsetji Tata wanted to build India’s largest steel plant with the largestever CSR initiative which included every convenience and necessity his employees could ever think of or need. Jamshedpur, the city honoured with his name is today a model city of India and an ode to what CSR can do if implemented with the right mindset and vision. - Cost-effective hiring & multiplier effect Trained manpower in the vicinity of a corporate body would rather work for the latter than try its luck in places far away. With a life well provided for through a CSR initiative, such employees prove their money’s worth in a shorter time while bringing a better and more positive sense of belonging to everyone in the organization. Such manpower which grows with the organization’s CSR initiative also become a money-multiplier for the local economy where they spend their incomes instead of spending it outside. With the local economy picking, more activities can be planned and accomplished by the locals which widen the base of the local economy and helps sustain it against employment and economic shocks that take place quite regularly. Such economies also attract monies from other towns and cities and become selfsustaining income generators, a condition which most towns and provinces would ideally want. - An enhanced sense of belonging CSR is one of the best ways to engender a feeling of belonging within the organization. For instance, a school run by a corporate on its CSR budget which educates a child who later joins the parent organization can be expected to think highly of the sponsoring entity while being employed productively with them for the longest periods. With a growth path set in stone, such an employee
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- Brand ambassadors Every corporate entity has ambitions of becoming a renowned brand the world recognizes for its concern towards its employees as also the world close by. Towards this, one’s CSR initiative and its success can play a dominant role in informing the world of the entity ideology and how far it has reached in its endeavour to change the look and feel of a place. Employees, beneficiaries themselves of a Corporate’s CSR initiative could be the best and brightest brands ambassadors that others similarly placed could identify and associate with. Their being around helps get the right messages about the corporate entity, its policies, vision and ideas vis-à-vis society, as also its workers and employees. - Essential ancillary services CSR activities needn’t always be with respect to unrelated activities like building schools, hospitals, parks and such things. It could also lead to the building of a thriving ancillary and OEM set-up though the same may take time and efforts, and may at best be an indirect outcome of the CSR initiative. Take for instance an engineering centre opened under a CSR policy. In the time it can bring direct benefit to an engineering entity by helping build a thriving ancillary network of pass-outs from the engineering centre who can be expected to remain loyal to the sponsoring entity! In this sense, the CSR initiative could build a brand, its products as also broad-base the same to a large number of ancillary units. In conclusion, it can be said quite affirmatively that CSR activities within an organization are truly a necessity. What may seem a legislation-led “luxury” to some could if handled well and in the right direction bear multiple fruits for an organization which lasts for quite a while.
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Shwetha Prasad CEO and Founder
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THE
REVOLUTIONARY TO WATCH COMPANIES
OMNIA
DIGITAL LLP Leveraging Data Analytics to Formulate Result-oriented Digital Strategy
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Omnia is a creativitydriven full-service digital agency that offers every service from content marketing to digital strategy and execution, campaign management, insights and analytics
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o expand one’s customer base by utilizing digital media, a company, apart from putting meaningful posts, must also analyze the kind of reaction those posts get. Analyzing customer behaviour through data analytics gives an insight into what is working with the customers and what is not when it comes to a business. Based on the results, a digital strategy can fetch much better results than random postings. Omnia Digital, a four-year-old full-service agency, is a team of growth hackers with the solitary goal of exploring unconventional avenues for growth customised to suit the client’s cadaverous marketing spends. It achieves this by going all out in the creative aspect and opting for inexpensive and innovative ways to grow the client’s customer base. Team Omnia channels the modern-day marketing, combined with creativity, digital engineering, analytics and technology for various brands. Data-Driven Services Omnia is a Digital Marketing and Advertising agency driven by creativity, backed up by advanced insights and data analytics. It breathes life into the marketing cycles starting from branding to digital marketing campaigns and then analyzing and enhancing the same. The delivery of efficient positive results with the quickest turnaround time is the go-to motto for team Omnia. With digital innovation in its DNA, Omnia’s brand-specific and efficient strategies cover everything from choosing the right platform to the audience and demographic segmentation, effective content placement, analysis and enhancement. Its services cater right from branding to digital asset building focused on bringing the brand to the market and
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almost 70 people under her. During this tenure she realised that digital was her true calling. Through Omnia, she is in the process of building a digital transformation approach that is sustainable and accessible for brands ranging right from startups to large corporates. One vital thing that Shwetha tries to imbibe in every member of the team is that, it is not all about business and making money but to make a mark and care about the client and their business, which will inadvertently bring about results and ROI.
ensuring ROI is reflected. With a team of experts who live and breathe data, Omnia ensures that data is monitored, analysed and managed before, during and at the end of every campaign to optimise efficiency and drive favourable business outcomes. The Anchor of Omnia Omnia Digital is completely bootstrapped by its CEO and Founder, Shwetha Prasad. She is a remarkable woman with a passion and inclination to empower business through various digital transformation services. She is an experienced professional with a demonstrated history of working in the marketing and advertising industry. She has had hands-on experience building and leading startups where she was the youngest core member having to handle key departments from accounts, operations, tech etc. She was the COO in an established agency delegating and managing 34 | NOVEMBER 2020
Technology – The LifeLine Omnia vehemently believes that anyone who fails to travel abreast with the industry’s trends will find themselves out of the picture. Omnia Digital encourages its team to set aside an hour every day to learn and research the new industry trends. Even Shwetha gets hands-on with campaign execution, design and strategy to be in touch with the dynamic trends in technologies and platforms. In an industry like digital media, as cliched as it sounds - change is the only constant. To secure the position on the top we need to stay on our toes and ensure our work and ideas are relevant and as dynamic as the industry. Digital has come a long way from where it has started. The future definitely is entirely data analytics in digital.
like we all are aware, the global economy took a hit. Omnia paused operations for certain brands and in certain cases engaged in the minimal operation, for instance - the hospitality sector. Meanwhile, it also banked on the fact that digital screen time was at an all-time high and utilised this for a couple of brands. The increase in digital screen time allowed Omnia to accentuate brand awareness and visibility for its clientele. “We did not follow a blanket strategy for all brands but customised it to every industry segment,” adds Shwetha. Simplifying Businesses in the Future Team Omnia is excited about tools and software that aid in data analysis and processes the same. A particular software that the team is looking at developing is something that helps them process all the data feedback that they get from across all platforms, instead of analysing it platform-wise used by consumers. The data shall be curated and analysed for you to improve targeting and to achieve better ratios. This when devised into existence will surely be cutting edge. In terms of talent acquisition, Shwetha handpicks her team and ensures that the most passionate people with the interest to learn and grow with the company are on board. The team is constantly motivated to be informed about the latest innovations in their field of expertise by educating themselves through courses. The power of knowledge will automatically reflect on the revenue growth and client base.
The Pandemic Effect The COVID -19 pandemic did take a toll on Omnia’s client base because
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t is a strong belief that the inclusion of mobile technology and digitalization of process for any individual or a business will help them ease their lives so that they can be more focused on their core business, which led the inception of RipenApps. RipenApps is a globally renowned, leading and the top-reviewed mobile app development company that has set a new benchmark of mobile innovation and services’ quality in the app market. It was born to build next-gen mobile applications for startups/entrepreneurs and enterprises. Since its inception in 2017, RipenApps has gained a unique position globally with its vast expertise in mobile app development technologies. It has designed and developed 400 plus mobile and web apps, out of which many apps are creating buzz and have become hot-seller (Top Trending and Gigantic download counts) apps on app stores and PlayStore. The company has delivered beyond excellence to almost every industry, including travel, education, dating, healthcare, real estate, enterprise, entertainment, and finance. It has a team of more than 149 highly-skilled, experienced, and innovative tech-geeks who have expert knowledge of the tech-market requirements and the potential influence on the latest technologies like Artificial Intelligence, Internet of Things, Chatbots, Beacon technology, Augmented Reality, and Virtual Reality. A Wide Range of Offerings RipenApps offers cost-effective, state-of-the-art Mobile App Development Services using the latest technologies for a wide range of industries to suit every enterprise need. Under its widespread umbrella of services, it offers off-thebeat mobile app development, including iPhone App
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Development, Android App Development, wearable applications, websites, IoT Apps, Beacon applications, UI/UX Design, etc. Its La Carte Services include: Mobile App Development: With a highly skilled team that never settles for less to deliver the best, RipenApps always keeps an eye on each application’s client requirements and goals, it gets engaged. Its team harnesses every possible way in technology and analysis to shape an app’s idea into a hot seller of the App Store. The company designs, develops and deploys the suite of app development services for Android, iPhone, and other various operating systems. Web Development: Technology, creativity, and reliability are threaded together to extract the best web development services from scratch for startups, enterprises, and entrepreneurs with its customer-first approach. In a world where everyone expects nothing less than perfection, RipenApps comes up with the extensive web development services that mark a flawless web presence to build a brand image of enterprises and extracts the best of business opportunism from the online ecosystem. Using a perfect blend of technologies including PHP, Web 2.0, HTML, Joomla, WordPress, Drupal, Magento, etc. and database languages such as MySQL, HTML, and CSS, JavaScript, PHP Code, etc., it develops the terrific and bespoke web apps. Hybrid App Development: The evolution of Hybrid Technology enables the startups, entrepreneurs, and SMEs to launch their beta product in a cost-effective way to test the feasibility of their idea and
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approach. RipenApps has helped more than 400 businesses and startups to go with the beta launch by leveraging the essence of Hybrid Technology. Its hybrid app developers’ team is way ahead of the traditional app developers in the market; the team focuses on delivering a seamless experience to application users on different Operating Systems and device sizes. UI/UX Design: Its top to bottom comprehension of Android and iOS design guidelines empower the company to design easy to understand and highly engaging interfaces. RipenApps makes inventive and extraordinary results in UI/UX design by incorporating the most recent technologies and innovative devices.
An Astute Leader The inquisitive mind behind RipenApps is its CEO and Founder, Ishan Gupta. Since the inception of the company he is always focused on three main aspects of the business including its clientele, its quality and its team. Each process that the company builds is centric towards these three main KRAs. His vision through this company is to help every individual, business and entrepreneur to fuel their process, revenue and ideas digitally with the best approachable medium i.e mobile phone. Being a Technopreneur, Ishan believes that technology is the only escape on the way to
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Ishan Gupta
CEO & Founder
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We always focus on App Design and Development principles that guarantee to engage users and deploy out-of-the-box services, optimize the experience, and drive conversions
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The company is known to make outstanding and profoundly captivating B2B and B2C applications while improving their permeability and ease of use. It plans mobile applications thinking about clients’ particular business prerequisites, which bring about intelligent UIs that are immaculate, intuitive, and easy to understand.
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simplify the operations in one’s personal as well as corporate life and it is vital to align one’s business or company with technical innovation. This applies to both, for emerging companies as well as the unicorns who have been attracting great revenue for many years. An extremely competitive and cutthroat economic landscape has made it essential for businesses across geographies and industries to embrace new emerging technologies if they want to set themselves apart. “We are at the epicenter of digital transformation as the industry continues to innovate, as we all adapt to new social and economic realities. As the pace, scale, and impact of technological innovation and disruption have exponentially escalated, technology has become a primary influence on business strategy, strategic choices, and valuecreation models,” asserts Ishan. Addressing the Situation of COVID-19 COVID has changed our personal as well as official lives drastically. Some industries had to adapt rapidly to the new remote-and-from-home kind of life. A lot of mostly offline services made a huge switch to digital technologies. Ishan believes this would have happened anyway, the pandemic just speeded things. The world of technology is changing rapidly. Everything around us is becoming mobile. The biggest industries like education, healthcare, food industry, etc. are digitalizing their procedure on a faster pace after this pandemic. Mobile apps have become an essential element of our digital ecosystem. Artificial Intelligence and Machine Learning, Beacon, Chatbots, E-commerce, Wearable tech - this is our new reality and it will only grow further. “We deliver confidence, we deliver trust and we deliver marvellous mobile app solution,” says Ishan. “This is not only a notion, but we follow it by heart. We had taken this pandemic as a challenge and operated proficiently from our homes as well. As COVID-19 has put a full stop on our daily routine tasks, physical social gathering and communications, it has been the toughest part for many businesses and ventures to even operate. We have taken this challenge with all our zeal and helped them to digitalize their operation with the help of feature-rich mobility solutions so that they could touch the high revenue-bars even in the time of ‘No-Touch’,” he adds.
In a very short period, RipenApps stands proud as the top mobile app development company. Such achievement in a short period is a dream come true. It has successfully helped over 400 companies with tremendous websites and mobile apps, leveraging the latest technologies for their exponential growth. What was incorporated in 2017, with a headcount of three, reached the headcount of 149 plus with a total turnover of more than 1 Million USD, in three years. Within a short period of three years, the company has been featured on many global platforms like GoodFirms, Clutch, SiliconReview India, Mobile App Daily, TopDevelopers, SoftwareWorld, Top App Creator, YourStory, etc. Despite being a part of an industry where only 40% to 50% projects get completed out of all those that get initiated, RipenApps’ project completion success proportion is 95%. It got associated with Multi-Trillion USD Global Corporates like DELL Inc., ADOBE, Jana Marines, EP&T Global, etc. for their software needs. Future Aspirations RipenApps aims to establish a huge “contented client-base” in the market and become the leading app development company that connect possible and impossible dots to meets its customers’ need across the world. It holds the vision that is only focused on delivering quality mobile app solutions and adhere to the potency of delivering to the world a new digital experience.
Exhibiting Excellence “When you build it right, success will be at your side.” With this belief, RipenApps have added many success feathers in their cap.
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With sales offices in USA, UAE, Germany, Australia, Singapore, Malaysia, RipenApps currently aims to deliver services at every corner of the world to reach out to a maximum number of people and their lives.
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