Merle Prosofsky

MERLEPROSOFSKY

Professional Photographers of Canada (PPOC) is a diversified group of creative artists dedicated to the highest standards in professional imaging.

PPOC’s accreditation process recognizes photographers who have reached a nationally accepted standard of proficiency and knowledge in photographic arts. Achieved by submitting samples of photography to a PPOC Board of Review, this peer-reviewed program challenges candidates to demonstrate their capability of delivering exceptional quality photography in a chosen category.

As a specialist in their chosen field, a PPOC Accredited professional photographer has the proven experience, knowledge and equipment to provide you with a quality product in their area of expertise.

Merle Prosofsky’s lifelong love affair with photography began as a child with his mother’s gift of a Kodak Brownie point and shoot camera around the age of 10. His passion for the medium quickly grew and many cameras and rolls of film later, he decided to turn his passion into a full-time career.

Prosofsky credits his enrollment and graduation from NAIT’s photography program as the jumpstart to opening his own commercial studio in 1978. The technical challenge of photographing everything from soup to nuts has kept him interested and continuously evolving his technique since that day.

His imaginative use of light, colour and classic composition has earned him numerous awards and accolades, including the PPOC National ‘Commercial Photographer of the Year’ award an unprecedented six times. Beyond these kudos, his dedication to quality and service has lead to a loyal client base of commercial and residential firms, architects and interior designers.

At 63, Prosofsky is looking forward excitedly to exploring new technology, equipment and technique in the quest of delivering the very best in photography. Prosofsky was an early adopter of digital photography and enjoys the unlimited creativity and potential offered by the technology. He works exclusively with Phase One medium format equipment and lenses and is passionate about the benefits of Capture One processing before finessing his images in post.

To see Merle Prosofsky’s work and learn more about his studio visit his website at www.prosofskyarchitecture.com.