In an age where the department store's legacy no longer has the presence it historically had, and consumers continue to shop and spend money online, town and city centre spaces are at risk of becoming unoccupied by businesses and consumers alike.
This project is not just about revitalizing shopping centres, but about doing so in a way that is truly unique and innovative. I aim to use the power of design to ensure their sustainable existence. By exploring new possibilities, we can create a space that captivates people once again and becomes a landmark that drives regional development.
1. Investigate Royal Arcade
130-year-old Grade II listed Victorian heritage building
The Arcade has changed very little over the past 100+ years, so most of the original, impressive features can still be seen.
Its a rare opportunity to experience a genuine Victorian Arcade as it was intended.
• Shopping centre
• O2 theatre
• Boscombe Pier
What’s in Boscombe?
• Surfing
• Chine Garden
• Football team
• Beach hut
• Chaplins
• Antique shops
…
• Art Festival
Boscombe population structure
in 2021
Who’s living in Boscombe?
and Margaret Wilson Sarah and James Richardson
1. Investigate
2. Strategy 3. Design
4. Implement
Brand Strategy
AS IS TO BE
Standardized design
Memorable brand
Localized design
Beloved brand in the region
Stand out from the competition Offer
Until now, a standardized strategy focused on global expansion has been widely accepted. However, with the rise of online shopping as the mainstream, the role of physical stores has significantly evolved. The emphasis is now on the visibility, comprehensiveness, serendipity (chance encounters), and overall creativity and inspiration provided by the store environment.
In the future, companies and brands will need to build trust and increase their fan base by meeting customers' needs and contributing to society as members of the local community.
Unique Selling Proposition of Royal Arcade
Discover a Unique Fusion of History and Modern Shopping
Historical Appeal
Deep Connection with the Local Community
Victorian Architectural Beauty
Over 130 Years of History:
Established in the 1890s, Royal Arcade has been a landmark in Boscombe, growing with the town and serving as a symbol of the community for generations. Such a deep historical connection is rare, offering visitors a profound sense of history.
A Pillar of Community Life
For generations, Royal Arcade has been more than just a shopping destination for the residents of Boscombe. It has served as a central gathering place, a familiar and beloved part of daily life where memories are made and shared. The Arcade has witnessed the town's evolution, and for many locals, it is intertwined with personal and family histories, representing continuity, tradition, and a sense of belonging in a rapidly changing world.
Preserved Architecture:
The arcade's Victorian architectural style is characterized by its attention to detail and intricate design. Experiencing this kind of historical architecture in a modern context is a rare opportunity, allowing visitors to enjoy not only shopping but also the beauty of historical buildings.
Value as a Tourist Attraction
A Place to Learn About History and Culture
Royal Arcade is not just a shopping destination but also an appealing tourist spot. Visitors can not only shop but also immerse themselves in the history and culture of Boscombe.
Case study - Bookstore
Bookstore + [ Sharing service ]
Passage - Tokyo
Individuals can rent sections of the bookshelf and offer their own books and products. Many visitors are drawn by the 'exchange value'—the pleasure of discovering what they want only after coming to the store.
Bookstore + [ Bar ]
BookBar is a bookshop, wine bar, events and social space centred around celebrating the social side of reading.
Bookbar - London
Case study - Restaurant
Restaurant + [ Local Products]
They only use the freshest, most local ingredients to support local businesses.
Restaurant + [ Ghost ]
The underground prison remains preserved in its original state. The interior of the old prison is displayed on monitors inside the store through a 'ghost camera.'
Street corner bar - Boscombe
Morpeth Arms - London
Utilization of Vacant Commercial Spaces
By becoming a hub for the community, supporting local businesses, and providing services that give back to the local people, it enhances customer engagement and establishes a unique brand.
