ADIDAS SUPERSTAR

The Air Force 1 Low in white is the bestselling shoe of all time. It was first worn by NBA stars Moses Malone and Michael Cooper but had a much bigger movement in the streets of Baltimore. The Air Force 1s and hip hop are connected in that throughout the 90’s and early 2000’s, artists continued to rep the shoe as it grew in popularity. In 2002, Nelly released a hit single called ‘My Air Force Ones’ and took this to another level and opened doors for new consumers. In 2005 alone, Nike had sold around 12 million pairs of Air Force 1s.

Superstars took over the hip hop scene after Run-DMC released their song “My Adidas” and started wearing the shoes, unlaced, along with Adidas tracksuits during all their performances; this became their staple look. Adidas ended up sponsoring the group as they brought a new group of people to buy the shoe. This was one of the first times a brand collaborated with musicians which paved the way for sportswear brands in hip hop and the sneaker heads we see today.