Introduction

Better baking

Slice of humane pie

Baking is a method of preparing food that uses dry heat, normally in an oven, but can also be done in hot ashes, or on hot stones. One of the most common baked items is bread but many other types of foods are baked. Heat is gradually transferred from the surface of cakes, cookies, and breads to their center. As heat travels through, it transforms batters and doughs into baked goods and more with a firm dry crust and a softer centre. Historically social and familial roles, baking has traditionally been performed at home by women for day-to-day meals and by men in bakeries and restaurants for local consumption. When production was industrialized, baking was automated by machines in large factories. The art of baking remains a fundamental skill and is important for nutrition, as baked goods, especially breads, are a common and important food, both from an economic and cultural point of view. Baking, process of cooking by dry heat, especially in some kind of oven. It is probably the oldest cooking method. Bakery products, which include bread, rolls, cookies, pies, pastries, and muffins, are usually prepared from flour or meal derived from some form of grain. Bread, already a common staple in prehistoric times, provides many nutrients in the human diet.

Has food gone sour?

Food. It’s central to our lives and traditions. Every special occasion we celebrate seems to involve food and feasts. Organic food has grown in popularity over recent years. Organic farming is categorised and understood as an integrated system that strives for sustainability. This can lead to changes in the effects that farming practices can have on the soil, the crops or livestock, with consideration to the quality of food they produce and the local community and wider environment. Sustainable consumption is based on a decision making process that takes the consumer’s social responsibility, such as animal welfare, environment, fair trade, into account in addition to individual needs such as taste, price, and convenience. Since the dawn of human existence, food has been a large part of the life we know. Food has been linked to status and wealth, which have been fueled by greed.

Recipes reflect the society that produces them. This cookbook will explore the recipes that have made the life we know and love, but with one important twist. All the recipes will be using ethical and socially responsible ingredients. You, as the baker, will have the power to make the choices of what ingredients to use, by giving you all the best options for every baked good. When it comes to the world of baking at the surface it is joyful and delicious. However, beneath the sweeten layer of lies we are told is an abundance of crime, corruption and cruelty. The overwhelming majority of animalderived food products sold today come from large-scale, industrialised farms. This is generally unsustainable and extremely cruel for the animals, whether they are big or small. Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioural patterns are not unequivocally consistent with attitudes.

The presumed gap between favourable attitude towards sustainable behaviour and behavioural intention to purchase sustainable food products is what keeps the toxicity in these industries alive. The impact of involvement into conscience consumption is the new wave of sustainability we need to put an end to the suffering of animals and people in the food industry.

Taste of corruption

Consumers’ intentions towards sustainable food products are on the rise, but not everyone knows the full extent of the lies we are fed just to keep us buying. Involvement with sustainability has a significant positive impact on the attitude towards buying sustainable products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse, experiencing social pressure from peers explains intentions to buy, despite rather negative personal attitudes. It isn’t about dictating, it’s about informing, to help everyone make the correct choices and be more savvy with the products they buy.

From a vegan perspective, the answer is more holistic and philosophical: we should stop regarding animals as commodities. We should cease our global war on animals and learn to live in harmony. Even if everyone didn’t become vegan, that is completely up to the individual, yet it is important to know the true origin of your food before you eat it. This book will cut into the sweet lies we have been fed by the corporations that lead in the food industry. Aiming to advise and inform the reader of the injustices in this toxic industry. While exposing the corruption this book will give you the advice and guidance to help you become a better, more rounded consumer. By highlighting the flaws in the industry, you can make informed decisions on what you purchase and how you consume.

By exploring the four big corrupters in the baking sector of food this book will expose the sugar coated stories we have been told as consumers, to persuade us to buy more. The origin of food is important, especially when it is imported from different countries, as everywhere has different laws to abide by. With large corporations owning a monopoly in the food process, they can control what goes more than the government themselves, leading to poverty and crime.