Marketing Plan of Action 2023

Marketing Plan f Action

Our Mission

Get to Know Us

Gretchen was born and raised in Ohio and graduated from Ohio University with a BA in Marke�ng. She brings it all when working with her clients to help them achieve their real estate goals and dreams. Nego�a�on for smooth transac�ons is at the top of her priority list and her clients can rest easy knowing that Gretchen is giving 100+% to get the job done with the utmost care.

In her free �me, you will find Gretchen cheering on the sideline for her two adorable, energe�c boys who play lacrosse, football, and basketball. She has a passion for the Colorado outdoors – hiking, biking, and enjoying a great concert at Red Rock.

Tracey was born and raised in the Chicago area and graduated from Purdue University in West Lafaye�e, Indiana with a BS in Business Management. She has been a home buyer and seller in 5 states, and thanks to that life experience, she has a clear understanding not just of how stressful this life change can be, but how much a really posi�ve real estate rela�onship can help with the transi�on. Tracey employs a no‐pressure approach, will never compromise service for volume and is known for being pa�ent, fun and a true advocate for her clients.

Gretchen was a pleasure to work with. She is knowledgeable, prompt, personable, effective and has a great work ethic. I highly recommend Gretchen. - Tim G

Tracey was a pleasure to work with, she was straightforward, communicated well and promptly, and guided us through the steps we needed. Would definitely work with such a trustworthy person again.

Gretchen is amazing, always present and in tune with what I'm looking for and what can work best for the circumstances presented. She is totally professional, personable and easy to work with. It has been and continues to be a pleasure to work with Gretchen. - Judi T

We absolutely loved Tracey. She was very honest, knowledgeable and personable. We felt very comfortable with her and always knew that she had our best interest at heart. I cannot say enough about her professionalism. She was very down to earth and had a sense of humor (which are quality's that are very important to us) and always listened and respected our questions and concerns. We definitely will recommend Tracey to our friends and hope to work with her in the future.

Leading he Industry

When you work with us, you work with trained agents that have the backing of the world's largest real estate company, consis�ng of 180,000+ associates around the globe. That puts your lis�ng within the largest real estate network with the furthest reach.

And, by choosing to partner with Inspired Living and the Keller Williams family, you gain access to a suite of technology that keeps you informed and engaged in what's happening in your neighborhood.

Keller Williams was built on a simple‐yet‐revolu�onary principle: people are what ma�er most. To help cement this understanding, we've formalized a belief system that guides how we treat each other and how we do business.

WIN-WIN or no deal

INTEGRITY do the right thing

CUSTOMERS always come first COMMITMENT

in all things

COMMUNICATION seek first to understand

CREATIVITY ideas before results

TEAMWORK together everyone achieves more

TRUST starts with honesty EQUITY opportunities for all SUCCESS results through people

Finding You Buyer

Buyers find the home they purchase primarily by looking on the internet and working with real estate agents. The savviest marke�ng plan is one that targets the channels buyers are already using to find homes. Inspired Living uses social media marke�ng as well as thousands of website to prompt the upcomng sale of your property. From op�mized internet exposure to networking with local agents, we'll work diligently to find your buyer as fast and efficiently as possible. We adver�se your open house (if you choose to have one), home details, photos and video in the marke�ng of your property. We also use our rela�onships with other real estate agents, our sphere of previous clients and prospec�ng to ac�vely search for buyers for your home.

HOW BUYERS FIND THEIR HOME

Na�onal Associa�on of REALTORS®

Profile of Home Buyers and Sellers 2018

Real Estate Agent

Yard Sign/Open House Sign

Friend, Rela�ve or Neighbor

Home Builder or Their Agent

Directly from Sellers

Print Newspaper Adver�sement

Home Book or Magazine

Internet

The Makt System

HOME STAGING CONSULTATION

To ensure the "wow factor" we pay for a 1 hour professional staging consulta�on to prepare your home for sale. Our stager will walk you through all the details to make your home "show" ready and appeal to the maximum amount of buyers.

PROFESSIONAL HIGH QUALITY PHOTOGRAPHY

Our Lis�ng Concierge will schedule your high defini�on professional images. Crisp, clear photos will make your property pop and maximize visual appeal to best show case your home in our pres�ne marke�ng & adver�sing. We work with highly qualified, professionally trained real estate photographers who specialize in making your house look its absolute best.

PROFESSIONAL PROPERTY LANDING PAGE

We design a customizable website with your property address a part of the URL, including property informa�on, photographs, and map loca�on.

AGENT MARKETING

88% of residen�al sales involve Realtors. With our agent database at our finger�ps, we market heavily to agents across the country.

CUSTOM PRINT MARKETING

Professionally designed and high quality printed brochures and/or flyers will be provided to display in all our lis�ngs. "Just Listed" or "Open House" announcements may be provided to neighbors and friends to give them the news that your home is on the market. Direct mail marke�ng is a proven adver�sing campaign that works!

SOCIAL MEDIA

Your home will be featured on our social media pages, including Facebook and Instagram adver�sements. "Coming Soon" and/or "Just Listed" promo�ons.

MASSIVE INTERNET EXPOSURE

98% of all consumers view proper�es on the internet prior to purchasing. When you list with us, we'll have access to the Keller Williams Lis�ng System or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites for maximum exposure.

EYE CATCHING YARD SIGN

Placement of the "For Sale" Sign in your yard will a�ract the a�en�on of neighbors and nearby traffic.

SHOWING SERVICE

Remote showing convenience that texts/calls/emails sellers to make sure they know about showings ASAP. We follow up for feedback weekly.

OPEN HOUSES

Conducted by trained agents and adver�sed through the MLS . In addi�on to the MLS, trained agents may u�lize social media pos�ngs, door knocking, and physical adver�sing through signage to create exposure for your lis�ng.

On he Market

BUYER SCREENING

We market to agents who will bring pre qualified buyers to your home, reducing stress and hope to eliminate the "Lookie Loos". All buyers are screened before any offer is considered.

QUICK, RELIABLE RESPONSIVENESS

We promise to return all calls promptly. Customer service is our #1 goal.

CANVASSING YOUR NEIGHBORHOOD SKILLED NEGOTIATING

We may use neighborhood canvassing tac�cs. Crea�ng buzz by talking and/or marke�ng to your neighbors; this may lead them to refer buyers to your property..

You need skilled nego�a�ators like us handling the complexi�es that o�en occur in real estate transac�ons. We will offer you op�ons every step of the way; we follow our clients lead. Your best interest is our best interest, and we will represent you in every phase of the transac�on.

PRINTED MARKETING

Professionally designed and high quality printed brochures and/or flyers can be found in all of our lis�ngs. A "Just Listed" announcement may be mailed to your surrounding community to let everyone know that your home is on the market. At any given �me, there is a high probability that your neighbors know someone that wants to move to the area; direct mail marke�ng is a proven adver�sing campaign that works.

ONLINE ACTIVITY MONITORING

We will track how many hits your lis�ng generates and respond to all online inquires promptly.

D igital Marketing T hat D rives R esults

With 95% of buyers looking online at some point in their home search, mastering the digital space is a must. Our award‐winning suite of technology marke�ng tools in combina�on with our market exper�se will deliver op�mized search, social media, and email campaigns to ensure your lis�ng shines online. It is our goal to provide innova�ve digital marke�ng strategies to ensure the right buyers find your property and take ac�on.

My App: The Seamless Way To Sell

G UIDE

When middle‐of‐the‐night ques�ons come up and you want real‐�me informa�on about the status of your transac�on, Guide is your go‐to. Guide informs you on the ac�on plan for every step of the selling process. Paired with my exper�se, you'll know where we're at, what to do and what's ahead.

N EIGHBORHOODS

Get real‐�me stats on your neighborhood and understand at a glance which nearby homes are selling and for how much. Then, take a peek at any neighborhood across the country to view lifestyle and market trends, local restaurants and more.

F EED

Even a�er close, keep tabs on all things real estate with Feed ‐ your source for neighborhood updates, emerging market trends and more. And, when you're ready to buy or sell in the future, I'll be ready to help.

Now, selling your property and keeping in sync with me has never been simpler.

My app makes achieving your real estate goals more accessible than ever before. Get to know my favorite features before you take it for a spin.

C ustom Marketing P lan T hat Drives R esults

The custom marke�ng plan is specifically prepared for your property. We combine the necessary combina�on of items from The Marke�ng System; it's in the details. While on the Market, you can expect a top notch agreed upon Custom Marke�ng Plan to be performed on your property. The powerful KW app will be running in the background to keep you informed throughout the en�re selling process. Every property needs a unique and custom marke�ng plan to drive the most traffic and a�ract the right buyers.

O ur Promise

Our promise is to provide you with the most excep�onal real estate experience. Throughout this transac�on, we will be checking in with you to make sure we are delivering on our promise.

When we deliver on our promise, I am going to ask that you do two things:

1. Provide us a 5‐star review.

2. Refer someone you know to us who is looking to buy or sell a home.

T he Bottom Line

Real estate is complicated.

That’s where we come in.

At the closing table, our goal is for you to feel that the experience of selling your home exceeded all your expecta�ons, so throughout all of our interac�ons – from lis�ng to closing – we will work hard to achieve that goal.

When you choose our team as your partner, you are not just ge�ng a trusted, respected agent – you are ge�ng a local expert who is passionate about serving our community and those who call it home.

Let’s get started

Gretchen Ptacek

303‐908‐1919

gretchenptacek@kw.com

Tracey Wi�e

505‐417‐4627

traceywi�erealtor@gmail.com