Active Seniors Publisher's Kit by Fox Printing and Digital Publishing

Publisher’s Kit

ABOUT

Active Seniors Marketers are beginning to realize the buying power of adults 55 and older. This age group spends more than $2.9 trillion every year. They’re active, socially and involved in the community. One of the defining aspects of people over 55 is their affinity for print. They read newspapers and magazines an average of 2.7 hours per week and 40% say they trust newspaper and magazine ads more than radio, TV or the Internet in a search to find products and services. ACTIVE SENIORS magazine is a magnet to the 55+ age group. It is filled with content the 55+ crowd seeks; every article is expertly written and designed. As readers are drawn to the magazine, ACTIVE SENIORS delivers this lucrative market to your advertisers.

EDITORIAL HIGHLIGHTS Content • Gardening • Relationships • Pets • Recipes • Nutrition • Features • Active Lifestyles • Wellness • Finance • Grandchildren • Travel • Personal Safety

Publisher’s Kit

THE MARKET Connecting With Active Agers

Marketers will ignore the over 55 population at their peril! Active Agers are active physically, mentally and socially. They’re big spenders, going through about $2.9 trillion every year. Most importantly, they’re print-centric. More than any other market segment, the over 55 group reads and trusts newspaper and magazines for their news and shopping. Have an Average Age of 67 Are slightly more likely to be female: 42% MALE /58%

Are embracing new tech: 4 in 10 have purchased or plan to purchase a smart speaker like Google Home or Amazon Echo in the next 2 years

Are homeowners: 8 their own home

Are physically active: nearly three quarters (73%) have exercised regularly in the past 12 months

FEMALE

in 10 own

Spends an average

1+ hours/day browsing the Internet

Are socially conscious: A quarter (26%) have volunteered at a local charity in the past 12 months

Spends nearly 5 hours/week on social media apps

Are more likely to trust newspaper and magazine ads than TV, radio, online or social media ads for information about products and services

only 3/4 of Baby

Boomers are Active Agers

Are embracing new forms of entertainment: nearly 4 in 10 (38%) have cancelled or plan to cancel their cable/satellite TV service in the next 2 years

* Source: www.ageofmajority.com

ACTIVE SENIORS magazine is fashioned to appeal to the interests of the over 55 age population. Businesses who advertise in ACTIVE SENIORS will reach prospects that have the desire and the finances to purchase their products and services. This is a massive opportunity. Advertisers should be careful not to stereotype active agers. People aged 55 to 79 are generally happy and have the time and money to pursue their dreams. They enjoy trying new things, exploring new opportunities and are open to new technology. While they are loyal to traditional media, they also embrace the new media and social platforms. Many of the over 55 live independently and productively with no thought of going back to “younger” lifestyles. They make their own decisions but appreciate guidance from trusted sources. To be successful selling to this group, give them something familiar. Give them the print experience they grew up with. Give them a copy of ACTIVE SENIORS.

Publisher’s Kit

MAKE IT YOUR OWN Active Seniors is a 32-page magazine with an advertising to editorial ratio of 50%. The number of pages can be adjusted to accommodate your sales production. Some publishers may print up to 40 pages and others as few as 16. Our graphics team works with you to produce a magazine that delivers the largest possible ROI. Magazines available in Full and Digest sizes. Purchase Files Files are available for purchase as a whole magazine or as individual articles. If you are creating a senior living spread in your newspaper or an expo program, consider using articles to attract attention to the upcoming release of your magazine. We will flow in your ads and create a complete magazine for you, or you can assign the duty to your in-house graphic designer. Want to use your in-house printer, or the printer of your choice? No problem. Even though we pride ourselves in our beautiful print work and first class customer service, we understand that you may want or need to have your publication printed elsewhere. Now you can purchase Active Seniors files for more flexibility. *see getfoxcontent.com Broadsheets & Features Newspaper pages are created with multiple senior living themes. Use them to promote your magazine and expo. Package ads in your magazine with ads on broadsheets to generate more revenue and exposure for your advertisers. Feature stories land large advertisers. Sell the cover and write a double page feature story.

EASY TO GET STARTED Everything you need to get started - without the startup cost!

Ad Kits

Sample Magazines We provide you with a PDF of the entire magazine to show to your advertisers and help them pick placement. When they see the beautiful design, they will not want to miss out.

Ad kits give customers specifications, ad sizes, publishing dates and other valuable details. We can add your contact information and rates, or send the design files

Ad Insertion Order Forms Make it easy for your customers to sign on the dotted line. The insertion form helps you get your payment up front and secure the balance.

directly to you.

Mail Distribution

Online Flip Book

Magazine Ad Sales Strategies If you want to mail your When you agree to publish finished magazine, we can Active Seniors, you will receive help you with lists and direct a manual containing tips for mail services. your sales staff with successful magazine ad sales ideas.

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Publisher’s Kit

PR I N T & CR E A T I V E PUBLISHING