Forever Bridal Publisher's Kit

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Publisher’s Kit

Publisher’s Kit


ABOUT

Forever is the bride’s resource and will be her companion throughout her wedding planning process. The Forever bride-to-be is prepared to invest the time and effort it takes to make the right decisions for her big day. Forever helps to make her wedding day special and memorable. Forever delivers brides to advertisers giving them what they want: local brides’ attention. Advertisers in Forever reach brides-to-be living in and around their area who need their products and services. As a publisher, you will provide advertising options to those who traditionally do not advertise with you. Forever focuses on the modern bride, from accessories and makeup tips to unique wedding cakes and party favors. With every article, our editorial team leads brides through the details of her wedding planning process. Our award-winning design presents compelling editorial content along with eye catching photography.


EDITORIAL HIGHLIGHTS Content Newest Bride’s Styles Directly From Designers / Accessories Hair / Makeup Groom’s Style Cakes, Honeymoons, Party Favors / Thank You’s First Dance Song Ideas Wedding Checklist, Budget Planner Much more…

Publisher’s Kit


THE WEDDING MARKET Who Is The NEW Bride? Industry Overview

Today’s bride is seeking publications that have beautiful pictures, and resources to help them pull off the most beautiful wedding. They want to know how to make the experience meaningful for their guests without it looking like they worked hard at it. Today’s young bride is looking for ideas that give their guests an experience of her wedding.

Weddings Are Recession Proof

If you are feeling the pinch from economic and political uncertainty over the past few years, you’re in good company. The good news is that people still get married, and in that sense, the industry is recession-proof. Couples may have longer engagements to save more or to keep an eye on their investments; they may place a heavier priority on where they spend their wedding budgets, but they will still tie the knot. The challenge for you as a publisher is to market and sell true value. Your advertisers want to be the supplier brides choose to splurge on, even if they are forced to cut back in other areas.

Media Matters Print media combined with other social media platforms is the best marketing tool for your advertisers in the coming year. While popular social media platforms change with the seasons, beautiful educational magazines will always be the marketing medium the new bride will look for.


Publisher’s Kit


MAKE IT YOUR OWN Forever is a 48-page magazine with an advertising to editorial ratio of 50%. The number of pages can be adjusted to accommodate your sales production. Some publishers may print up to 64 pages and others as few as 16. Our graphics team works with you to produce a magazine that delivers the largest possible ROI. Purchase Files Files are available for purchase as a whole magazine or as individual articles. If you are creating a bridal spread in your newspaper or an expo program, consider using articles to attract attention to the upcoming release of your magazine. We will flow in your ads and create a complete magazine for you, or you can assign the duty to your in-house graphic designer. Want to use your in-house printer, or the printer of your choice? No problem. Even though we pride ourselves in our beautiful print work and first class customer service, we understand that you may want or need to have your publication printed elsewhere. Now you can purchase Forever files for more flexibility. Broadsheets Broadsheets are created for Forever with multiple themes. Use them to promote your magazine release date and your expo. Package ads in your magazine with ads on broadsheets to generate more revenue and exposure for your advertisers.


EASY TO GET STARTED Everything you need to get started - without the startup cost! Sample Magazines We provide you with a PDF of the entire magazine to show to your advertisers and help them pick placement. When they see the beautiful design, they will not want to miss out.

Online Flip Book The electronic edition of the finished product contains all the content of the print edition. Each ad can be linked to the advertisers’ website with other digital options. This is a great selling tool! Ask us for details!

Ad Kits Ad kits give customers specifications, ad sizes, publishing dates and other valuable details. We can add your contact information and rates, or send the design files directly to you.

Ad Insertion Order Forms Make it easy for your customers to sign on the dotted line. The insertion form helps you get your payment up front and secure the balance.

Mail Distribution

How-To Manual When you agree to publish If you want to mail your Forever Bridal, you will refinished magazine, we can help you with lists and direct ceive a manual containing tips on how to be successful as a mail services. Forever Bridal Magazine Publisher.

Publisher’s Kit


CONTACT US:

PR I N T & CR E A T I V E PUBLISHING


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