When people receive a life-changing diagnosis — or any medical news — they want to learn more about their ailments and determine their treatment options. To find this information, most people turn to a convenient source: the internet. In the minds of Ben and Wendy Moreland, those researching a condition should have the ability to access informative videos from the experts at Houston Methodist. “Right now, quality health care content on the internet comes from the Mayo Clinic or Cleveland Clinic. Why can’t it come from Houston Methodist?” asks Ben Moreland, a member on the Houston Methodist Urology Task Force. To that end, the Morelands established the Moreland Education Programs in Urology and Breast Cancer. The programs serve a dual purpose: supply reliable health care content to all internet users and provide continuing training opportunities to health care professionals.
Reliable Resources COUPLE AIMS TO EXPAND HOUSTON METHODIST’S INTERNET PRESENCE FOR PATIENT, PHYSICIAN BENEFIT
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Houston Methodist Hospital Foundation
Physicians and researchers in both urology and breast cancer will have the chance to create videos on dedicated YouTube channels. Ben Moreland envisions some of these videos as existing content, such as speeches or lectures, that are repurposed and uploaded to YouTube. These videos also may help boost the national profile of Houston Methodist and serve as an investment in the independent academic medical center’s reputation, according to the Morelands. Since other nationally recognized peer medical institutions have their own videos and channels that show up on search results, Houston Methodist’s increased internet presence will expand its reach. “Houston Methodist is a top-tier institution, and we’re trying to serve the city and the state even more than what we’ve done before,” says Ben Moreland, who also serves on the Houston Methodist Board of Directors and the Houston Methodist Academic Institute Board.
