Best of british
The UK’s top sales and marketing professionals were celebrated at the recent British Excellence in Sales and Marketing Awards (BESMA)
T
Telesales Professional Karen Malone - Yell “Demonstrated outstanding application in an exceptionally tough environment – and willing to go the extra mile to deliver”
he best UK sales professionals in 2014 were honoured on Thursday 26 February at BESMA, the country’s ‘Oscars’ for sales directors, sales managers and sales and marketing teams, held at London’s prestigious Lancaster Hotel. The awards, organised by the Institute of Sales & Marketing Management (ISMM), support and promote the sales profession. They recognise individuals, teams and their companies for outstanding sales performance and the valuable contribution they make to their profession and the UK economy. Sir Eric Peacock, ISMM president, and Paul Sloane, a spokesman for the institute, welcomed the audience and noted the exceptional quality of this year’s BESMA candidates. They thanked the 45 judges, chaired by Frank Rowe, for the rigour they applied in the judging process, before introducing awards presenter, 6 foot 10 inch England rugby champion, Martin Bayfield. Here we celebrate BESMA’s winners and capture a flavour of what the judges said: New Sales Professional Donna De’Ath – SIG Distribution “Great understanding of client’s needs, quick to engage and left the customer excited. She created real momentum and impetus” Sales Professional – under 50 employees Chris Knight – teeofftimes.co.uk “Good natural sales ability demonstrating presence, strong rapport-building and self-belief based on solid preparation”
18 Winning Edge
18-23 Besma V8.indd 2
Sales Professional – over 50 employees Jane Hayden – Merial Animal Health “The stand-out seasoned sales professional of the day!” Sales Support Team Lyreco Nespresso Sales Support “Their enthusiasm and passion was tangible. They are the glue that holds the sales function together and stood out from the rest” Account Manager Matthew Wilkinson – Yell “Outstanding results in a declining market” Sales Team – under 50 employees IT Media Online “Exceptional sense of ownership and commitment to their goals and they invest in themselves and their own success, generating great results” Sales Team – over 50 employees Ecolab London and South East Sales Team – Ecolab “Two team members are now managers, but the team is still very much alive, a true testament to its inherent strength, working together to help the rookies” Sales Development Programme Tom Horton – Car Loan 4U “T he emphasis on creating a culture of inclusivity and high-perfor ming behaviours shone throughout”
ismm.co.uk
18/03/2015 10:50
