Winning Edge: March 2015 - BESMA 2015

Page 26

Feature | Public sector selling

ducking the deluge of red tape Philip Norman explains how to improve your chances of winning public sector business

24 Winning Edge

24-26 Norman V3.indd 2

ismm.co.uk

18/03/2015 10:52

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Articles inside

Facts at your Fingertips

7min
pages 40-42

Thumbs Down negative feedback costs

12min
pages 36-39

Showing full value Sarah Hinchliffe explains the importance of translating your market offerings into customer value in your written proposals

8min
pages 30-32

Learn to play the game

5min
pages 34-35

Ducking the deluge of red tape

7min
pages 26-28

BESMA 2015 - Gallery and Wrap Up

8min
pages 20-25
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