Everyone sells
Everyone, in every profession, has to sell at some point.
When you interview for a job, you’re selling yourself. You might be the most talented person on the planet, but if you can’t sell yourself then your talent doesn’t matter because you won’t get hired.
Inside businesses, people face this same problem. You may have a great idea. If you bring it to the boss’ office and don’t know how to pitch it, your boss will look at you and say, “Go back and do your job.” But if you can sell it, your boss may respond, “Woah - let’s change our approach and do that.”
Fortunately, there are signs that sales is starting to get more respect. More schools are adding sales majors or minors. Some also have sales labs and online courses. And increasingly, these schools are teaching the importance of passion, listening, and only pursuing customers who can truly benefit from the product or service.
