Partners in Sales
In this edition, we are highlighting the ISM’s various collaborations and showcasing the many benefits of ISM Corporate Partnership. The centrepiece is a feature on Mercedes-Benz Vans and its talent development programme for its sales professionals. The case study describes a beneficial three-way collaboration we often see between a major corporate, a training and development specialist, and the ISM.
We also have features on:
- Motivation – Commission is not the only key to motivation, says Redgate’s Cassi Roper
- Leadership – Adrian Hales on how neuroscience can inform sales leadership
- Sales & marketing alignment – Sales matters in the marketing mix, argues Showpad’s Jim Preston
- Education – How Yara benefits from Paul Norman’s sales qualifications
- Pricing strategy – Simon-Kucher’s Peter Colman on this vital, but much neglected, issue
- Sales focus – Concentrate on what matters, urge Richard Higham and Alan Timothy
- Proposals – Sarah Hinchliffe explains the importance of evidence
