BESMA – just brilliant!
As the cover of this edition shows, we’re celebrating all the winners and excitement of the ISM’s British Excellence in Sales Management Awards (BESMA), which took place at a spectacular celebratory dinner and awards ceremony at Wembley Stadium. Read about the success of the UK’s finest sales professionals and their companies.
As ever, Winning Edge is packed with information and practical advice for salespeople in all types and sizes of company. We have features on:
• Women in sales – Cassi Roper highlights the effectiveness and surprising under-representation of women in the sales profession
• Sales enablement – Jim Preston advises on how salespeople can stop losing deals to large buying committees
• Personalisation – Jean-Paul Damen explains how CRM can help add a personal touch to close deals
• Sales management – Peter Colman stresses the importance of creating a superior sales structure
• Creating value – Simon Kelly considers the sales competencies required to stand out from c
