Stand out in a crowd
When your customers are swimming in a ‘sea of sameness’, can you save them from drowning? In this edition, Simon Kelly, Paul Johnston and Stacey Danheiser show how the majority of organisations have poorly differentiated marketing communications, and go on to explain how sellers can set themselves apart from their competitors.
We also have informative features on:
• Professionalism – Steve Burton praises the ISM for promoting high sales standards, education and qualifications
• CRM – Zoho’s Akilan Selvanadesan explains why today’s businesses need to get over old-fashioned tools
• Negotiating – "If you’re good at something, never do it for free!" is a lesson to all negotiators, according to Simon-Kuchar’s Peter Colman
• Sales culture – Gavin Ingham discusses how to create a winning sales culture (and warns why you may not bite the bullet)
• Proposals – A 101 guide on selling to the public sector, presented by Sarah Hinchliffe
