Member Tips

TC.com and Big "I": Making Agents More Visible Online

by Will Jones, IA Editor-in-Chief

TrustedChoice.com has announced the completion of the first-quarter of the All-States SEO program, which began in September 2020. The expanded partnership between the Big “I" and TrustedChoice.com is set to connect more insurance shoppers to independent insurance agents. The program will ensure that when shoppers are looking online for an independent agent in their city, they'll find a Trusted Choice® independent agent.

“At TrustedChoice.com, we know that the insurance buying process is better for consumers when they work with an independent agent," says Chip Bacciocco, CEO of TrustedChoice. com. “Independent insurance agents provide choice in coverage that the highly advertised captive agencies in their national call centers do not. As a result, consumers get better insurance and a better value. This program was an opportunity for us to help more insurance shoppers find the right local independent agent for their needs."

In its first quarter, the program has added over 800 new cityspecific pages to the Google search results to create more opportunities for consumers to find independent agents in their area online.

“We have partnered with TrustedChoice.com for many years, working to give independent insurance agents a leg up in the digital insurance world." says Kevin Brandt, executive director, Trusted Choice, Inc. “Ensuring Trusted Choice agents can be found online is a very important part of the independent insurance agent business."

Within one year of this program TrustedChoice.com and the Big “I" hope to provide online search visibility to more than 8,000 cities across the U.S., including through Insurors statespecific consumer site at insurorsoftennessee.com.

The Big “I" and TrustedChoice.com have a decade-long partnership since the inception of the TrustedChoice.com consumer-facing website. The Big “I" and TrustedChoice.com have a similar mission to connect more Trusted Choice independent agents to insurance shoppers and grow the independent agency marketplace.

To find more information about how your agency can reach consumers throught TrustedChoice.com, please visit https:// www.trustedchoice.com/advantage/ u

Directory of Advertisers

Advertiser Phone Website Page

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THE NATIONAL ALLIANCE INFO MAP

Map your career track and customize your learning experience by selecting the designations and course offerings that fit your needs.

Introductory Series

1

Dynamic Series CISR

2

THE NATIONAL ALLIANCE INFO MAP

Map your career track and customize your learning experience by selecting the designations and course offerings that fit your needs.

Introductory Series CISR

Dynamic Series

WTH Seminars

CSRM CIC

CRM

CPRM Rubles

The Introductory Series is a good choice for those interested in finding out more about the industry and industry fundamentals. The Dynamics Series, offers career-changing sales training. Providing a variety of pertinent topics, the William

T. Hold Seminars

are invaluable for expanding your insurance knowledge. The Dynamics Series can be used to meet update requirements across the designations. WTH Seminars satisfy update requirements for CISRs and CSRMs. The Certified Insurance

Service Representative

(CISR) designation provides quality insurance education geared toward customer service representatives, account executives, servicing agents, new producers, and other professionals. The Certified School

Risk Manager (CSRM)

designation fills a need for quality risk management education for those associated with schools. The Certified Insurance Counselor (CIC) provides an in-depth, practical approach to education for agents and other insurance practitioners. The

Certified Risk Manager (CRM)

designation is recognized as being the foremost education available in the field of risk management. The

Certified Personal Risk Manager

(CPRM) designation yields the best training for meeting the needs of an affluent clientele. The James K. Ruble Seminars are advanced programs that offer a variety of specialty topics. CICs, CRMs, and CPRMs can meet their annual updates with a Ruble seminar.

2

WTH Seminars

1

The Introductory Series is a good choice for those interested in finding out more about the industry and industry fundamentals. The Dynamics Series, offers career-changing sales training. Providing a variety of pertinent topics, the William

T. Hold Seminars

are invaluable for expanding your insurance knowledge. The Dynamics Series can be used to meet update requirements across the designations. WTH Seminars satisfy update requirements for CISRs and CSRMs. CSRM

2

The Certified Insurance

Service Representative

(CISR) designation provides quality insurance education geared toward customer service representatives, account executives, servicing agents, new producers, and other professionals. The Certified School

Risk Manager (CSRM)

designation fills a need for quality risk management education for those associated with schools. CIC

CRM

3

3

CPRM

3

The Certified Insurance Counselor (CIC) provides an in-depth, practical approach to education for agents and other insurance practitioners. The

Certified Risk Manager (CRM)

designation is recognized as being the foremost education available in the field of risk management. The

Certified Personal Risk Manager

(CPRM) designation yields the best training for meeting the needs of an affluent clientele. Rubles

4

The James K. Ruble Seminars are advanced programs that offer a variety of specialty topics. CICs, CRMs, and CPRMs can meet their annual updates with a Ruble seminar.

2