IIN Advanced Business Course Syllabus by Integrative Nutrition

ADVANCED

BUSINESS COURSE

Syllabus

Course Description Welcome to the Advanced Business Course! As the health coaching industry continues to grow at a staggering rate, we seek to provide our community with a path toward greater entrepreneurial success and distinction as an established wellness authority. Research has continued to demonstrate the exacerbating need for Health Coaches worldwide. In the United States alone, annual health expenditures total $2.7 trillion, of which 86% is for people with chronic and mental health conditions. Moreover, data shows that 60% of Americans are interested in working with a Health Coach, but 80% have not been offered health coaching as a service. That’s why we’ve put together a robust program catered specifically for you – our IIN students and graduates – to help with everything from honing your target market and building your online presence to crafting a powerful elevator speech, forming strategic partnerships, and leveraging sales funnels and lead generation so you can attain your financial goals and invite next-level success! Through a mix of video lectures, handouts, worksheets, assignments, and optional self-assessment quizzes as well as a private Facebook group, the Business Toolkit, and group calls, you’ll get the accountability, personalized mentoring, and instruction needed to reach your professional goals, whether you’re a budding entrepreneur or seasoned business owner.

Program Objectives As leaders in the holistic nutrition and health coaching space, we’re here to provide continued learning opportunities that enable you to stand out and thrive in a continuously evolving industry. By the end of this course, you will be able to: • Determine how fears, distractions, and negative beliefs can limit your personal and professional potential • Identify and leverage your natural talent and strengths as an individual and entrepreneur to customize your marketing materials • Guide clients in overcoming common objections and confidently speak about money • Learn how to write effective copy with a clear call to action that sells your products, programs, and services • Design and optimize a website that is visually appealing and easy to navigate to promote your products, programs, and services • Select social media platforms that work best for your business and create a strategy that supports your brand and offerings • Identify different income streams that you can assimilate into your business and determine what you would like to offer in your business to serve multiple audiences • Understand the steps from start to finish that go into creating, developing, launching, promoting, and running an online program • Create a strategic plan for moving forward in your business

Content There are a total of 88 video lectures with corresponding skill-building activities along with 60+ done-for-you handouts and resources that span various areas of study, including: • Choosing the right audience for your unique personality and financial needs • Speaking about your services to potential business partners and clients • Building a professional network to help you reach more people • Owning your money story • Overcoming fear of failure and rejection • Getting potential clients interested in your services • Social media management • Time management • Getting people to overcome objections and say yes to your health coaching offerings • Diversifying your coaching income with different methods of coaching • Doing marketing yourself and finding and hiring reliable marketing support • Combining your talents and practice modalities to expand your business offerings • Creating a comprehensive sales funnel • Landing speaking gigs to gain business publicity

Live Calls & Support In addition to video lectures delivered by successful in-house Health Coaches, you’ll learn from world-class business experts like Jonathan Fields, Christine Hassler, Michael Port, Chris Guillebeau, and Rob Scott. To help you apply what you learn, you’ll gain access to a private Facebook group, which you can visit 24/7 to connect with your course moderators and classmates. This will be your go-to resource to ask questions, seek support, clarify concepts, and solidify your understanding of the content. Because this course is all about taking action, this support and accountability will be your most valuable assets alongside your coursework. Your course moderators are experienced coaches who’ve built successful health coaching practices of their own. They will be in the group daily for an entire year to review your assignments, offer feedback, and provide one-on-one mentorship and laser coaching. You’ll also participate in five live group calls with your course moderators and classmates. These opportunities for real-time learning and connection are an incredible way for you to gather inspiration, ask your questions live, receive constructive feedback and guidance from expert coaches, and take part in an interactive learning environment to keep you motivated and boost your growth as an entrepreneur. Throughout the course, you’ll get countless done-for-you handouts, customizable templates, and program materials, which you can use to build your own business and share directly with clients. Instead of having to invest in designers to create business materials or spend time developing content from scratch, these resources will allow you to maximize your time on your craft – health coaching! We’re committed to helping you succeed!

MODULE OVERVIEWS On the pages that follow, you will find a module-by-module overview of the content in the Advanced Business Course.

Pre-Course Module 1: Welcome to the Program As our most robust advanced course, you’ll have access to three pre-course modules as soon as you enroll! We’ll start with an introduction to the course, foundations of running a business, and maximizing your sources of support to help you excel both in the course and beyond!

Lectures: • Foundational Principles of the Business Course

• Set Boundaries • Support for Success

Handouts: Running a Business Is Like Running a Marathon; Successful Accountability Partners; Find the Right Support

Pre-Course Module 2: Priorities Your second pre-course module will help you determine your priorities as they relate to your business. This will help you pinpoint what aspects of your work you want to focus on and which tasks can be taken off your plate in order to optimize your time and energy. Additionally, you’ll get tips for limiting distractions so you can achieve your business goals as efficiently as possible. Finally, we’ll teach you how to build your confidence so you can gracefully accept constructive feedback and continue marching forward!

Lectures: • How to Set Priorities

• The Fraud Factor

• How to Limit Distractions

• Feedback Is Your Friend

Handouts: Manage Your Priorities; Tools to Limit Distractions and Increase Productivity; Questions for Feedback; Tips for Increasing Your Confidence

Pre-Course Module 3: Jump-Start Your Success As you know from the Health Coach Training Program, what you put into your education is what youâ&#x20AC;&#x2122;ll get out. To make the most of your year with us, the final pre-course module will give you a snapshot of the course, what you can expect, and tips for maximizing your success each step of the way. A strong foundation and the right mind-set will set you up for a rewarding, efficient, and transformative journey ahead!

Lecture: â&#x20AC;˘ Welcome to the Program

Handouts: Jump-Start Checklist; Using Serendipity as a Business Strategy

Module 1: What’s Your Why? As simple as it may sound, getting clear on your why will set the stage for all actions you take in building and growing your business. So make it a point to revisit what got you into health coaching and what lights a fire in you and inspires you to take action despite fear. This module will help you clarify your primary motivators for starting a business, which will help root you in intention when the going gets tough and guide you in the different business decisions you make.

Lecture: • Start with Why

Handout: What’s Your Why Worksheet

Module 2: Envision Your Success Knowing what you’re working toward is one of the first and most important pieces you need. With that said, this module will help you examine your goals. What do you want to achieve with your business? What does success look like for you? What does a thriving business look like for you? Thinking critically about these questions and clearly defining what success means to you will help you set clear client and financial goals for your business.

Lecture: • What’s Your Definition of Success?

Handout: Envision Your Success

Module 3: Entrepreneurial Mind-Set Ever wonder what makes an entrepreneur tick? What do they think about? What motivates them? How do they go about their day? This module will help you uncover the entrepreneurial mind-set and take steps to develop this for yourself! In doing so, you’ll set the stage for a plan that aligns with your vision of being self-employed full-time! Even if you are a seasoned entrepreneur, reflecting on these questions may lead to opportunities you can focus on as you work toward growing your business.

Lecture: • Adopt an Entrepreneurial Mind-Set

Handout: Transition from Employee to Entrepreneur

Module 4: Procrastination and Perfection Do you tend to put off work until the last minute? Do you get stuck on projects because you’re continuously perfecting things? While being thorough and meticulous are essential skills, they shouldn’t be a hindrance when it comes to running your business. The beauty of running a business, launching a product, offering a service, or pursuing any endeavor is that you can refine along the way. Improving your product or service is a continuous process that happens alongside running a business. Accordingly, this module will help you learn how to break free from self-sabotaging cycles of procrastination and perfection so you can get work done and bring in more clients.

Lectures: • Get Unstuck • Stop Sabotaging Your Success

Handout: Procrastination List

Module 5: Shift Your Identity While taking consistent action is a surefire way to see progress and positive momentum in a business, taking deliberate action in a way that aligns with your goals and vision of success is what makes each step count. In this module, you’ll hear from expert success coach Rob Scott on the importance of identity shifting, or adjusting your thoughts, mind-set, and environment in a way that supports your business vision and the overall life you’re trying to create. You will learn how to examine, challenge, and change your limits. You’ll also be guided through the process of choosing new, empowering beliefs to replace your old limiting ones.

Lectures: • How Do We Change • Find Your Limits • Pattern Your New Identity

Handouts: Discover Your Limits

Module 6: Legal Issues Elaborating on the steps you learned in the Health Coach Training Program to set up your business, this module will provide the foundations of what you need to protect yourself and your business from a legal standpoint. Youâ&#x20AC;&#x2122;ll learn about everything from business insurance options for Health Coaches and crafting a comprehensive program agreement to incorporating legal disclaimers, a recap of your scope of practice, and templates you can use in your own business for legal coverage.

Lecture: â&#x20AC;˘ Legal Basics for Health Coaching

Handouts: Program Agreement; Sample Disclaimer; Health Coach Scope of Practice; Using Photographs

Module 7: Bio-Individuality in Business One of the most common questions we get about the Health Coach Training Program is, with so many Health Coaches out there, how will I distinguish myself and find my own clientele? That’s where bio-individuality comes in! Not every Health Coach will focus on the same niche within health and well-being or empower people in a particular program format. There are many factors that make you unique and, similarly, many distinct value-adds to incorporate into your business! This module will help you assess your strengths and weaknesses to create a business model and plan that work for you as an individual and stand out in a field that is growing and evolving each day.

Lectures: • Bio-Individuality in Business • Know Your Strengths and Weaknesses

Handouts: Your Bio-Individual Business; Feedback Assessment

Module 8: Build Your Side Hustle One of the biggest misconceptions of side hustles is that they lack the potential to be a full-time gig. However, the reality is that in today’s ever-changing world, it’s not only normal but a smart way to diversify your source of income and invite more success! Plus, side hustles enable you to cultivate a diverse skill set and focus on multiple passions; with instruction, time, and consistent action, they can serve as a gateway toward full-time businesses. To showcase the importance of establishing a side hustle, this module will introduce you to bestselling author, public speaker, and entrepreneur extraordinaire Chris Guillebeau! He will discuss the powerful steps you should be taking toward building your own side hustle and securing your future.

Lecture: • Build Your Side Hustle

Handout: Design Your Side Hustle

Module 9: Taking Action This module will help you take concrete actions toward setting up and growing your business! While preparation is undeniably important, we often get stuck in this phase, usually stemming from an underlying fear. That’s why this module will be all about dismantling mind-sets that don’t serve your potential for growth and success and inspiring you to take action. In addition, to help you ease into your journey forward, you’ll be encouraged to examine existing opportunities within your own network that can help relieve you of some of the work!

Lectures: • You Know Enough • Low-Hanging Fruit

Handout: Low-Hanging Fruit Worksheet

Module 10: Networking While networking tends to get a bad rap, often touted as unauthentic and tedious, reframing it as a process that lets you build mutually beneficial relationships will enable you to embrace it as a helpful tool! This module will empower you with tips to become a master networker and build confidence around speaking about the work that you do, even if you’re not an extrovert! Just as you build meaningful rapport with clients, networking will be an effective way to attract new clients, find opportunities to grow your business, and seek out those who can support you and you can help in return.

Lecture: • How to Network Like a Pro

Handouts: Dos and Don’ts of Networking; Where to Network

Module 11: Follow-Up Like networking, following up is also an art! On one hand, it’s important to make sure your prospective clients have your health coaching business on their radar; on the other, it’s essential to ensure the process feels natural and unobtrusive. Therefore, in this module, you’ll learn techniques for developing a follow-up system that feels authentic to you and is mindful of your audience.

Lecture: • The Art of the Follow-Up

Handouts: Warm Touch Follow-Up Examples; Testimonial Template

Module 12: Effortless Enrollments How do you sign on clients in a way that feels effortless? Since this is a topic that always offers value, whether you are a rookie coach or have been in the coaching business for a while, this module will cover different strategies to close the deal. We will teach you how to sell your business in a way that is not aggressive or pushy but rather underscores the value you bring in an authentic way! By the end of this module, youâ&#x20AC;&#x2122;ll learn how to develop a sales mind-set and message that you feel good about and lets your clients naturally choose to invest in their health and well-being via your product or service!

Lectures: â&#x20AC;˘ Mind-Set for Sales

â&#x20AC;˘ Master Enrolling Conversations

Handout: Questions for the Enrollment Process

Module 13: Close the Deal To a certain extent, most people have limiting beliefs when it comes to money, sales, and selling. To help you feel comfortable promoting your business, life coach and business expert Christine Hassler will arm you with tools to help you remove those beliefs and replace them with solid strategies to increase your sales in natural, positive ways. She’ll also show you how you can transform potential clients’ objections into opportunities to coach. After all, the more comfortably and confidently you can speak about the value your business brings, the easier your prospective clients will be able to embrace that and feel motivated to work with you!

Lectures: • Common Objections • The Money Talk

Handout: Common Objections

Module 14: Private and Group Coaching While it’s important to narrow down your focus to effectively market your business to those who would benefit from your expertise, having multiple options to offer your specific expertise will allow you to support more clients. This module will teach you how to create both private and group coaching programs that fit your unique style of coaching and cater to your clients’ needs and processes. Having more than one way of delivering your value will also decrease the likelihood of receiving objections!

Lectures: • How to Structure Your Private Coaching • How to Run a Group Program

Handouts: Program Package Template; Program Application Template; Create a System for Enrollment; Create Your Group Program

Module 15: Public Speaking If public speaking tends to give you butterflies, this module was designed especially for you! As nerve-racking as it can be to speak to a crowd, public speaking will allow you to confidently communicate to your potential clients and the larger community! The best part? You’re already an expert on yourself and your business! With the help of this module, you’ll have the strategies to craft your signature speech, boost your confidence, and flawlessly deliver your message in front of a crowd.

Lectures: • Get Started with Public Speaking • How to Speak with Confidence

Handouts: Craft Your Signature Speech; Speaking Pitch Template

Module 16: Launching and Marketing When you’re able to offer a taste of what your product or service constitutes, your target audience is more likely to understand your value and work with you! To help showcase your unique value, this module will show you how to create, run, and market workshops, which will essentially be demos your prospective clients can take part in before signing up! You’ll learn how to host both online and in-person workshops so you can build your lead list and convert them into paying clients!

Lecture: • How to Run a Workshop

Handouts: Workshop Planning Worksheet; Workshop Pitch Template; Workshop Evaluation; Workshop Email Follow-Up Template

Module 17: Copywriting In addition to how you showcase your value by speaking about your business, how you write about your business also has the power to inspire prospective clients to work with you! Just think of the last time you shared an article or blog post with your friends and family – you did so because the writing was good and evoked a certain emotion within you! The good news is you, too, can hone your ability to write good copy and connect with your audience online! This module will teach you the basics of writing good copy so you can speak to a larger audience and in turn increase your sales.

Lecture: • Copywriting Basics

Handout: Sales Page Essentials

Module 18: Beyond-the-Book Plan While at the end of the day, your website is a way for your audience to learn about you and sign up for your product and service, it has to be more than just an online business card or contact page. Your website should help market you as a Health Coach and your unique business, engaging your prospective clients and inspiring them to share your value with their network, too! This module will help you understand the essentials that go into creating a beautiful, clear website that converts viewers into subscribers and prospects into buyers!

Lecture: • Website Essentials

Handout: Website Checklist

Module 19: Sales Funnels, Part 1 While we might think of a sale as an isolated moment where you’re signing on a client, sales is actually an ongoing process. Consider websites where you feel inclined to enter your name and email address to receive a helpful guide, set of tips, or free gift; this is one of the first parts of a sales funnel! In this module, you’ll learn how to adopt a big-picture look at your sales process, understanding where your leads come from and how they end up becoming clients. From learning how to generate more leads online and helping you expand your email list to devising your own opt-in offer (or free gift), expanding your lead base, and increasing sales, you’ll walk away with a solid foundation in sales funnels. This module will set the stage for your future marketing initiatives!

Lecture: • Build Your List with a Free Gift

Handouts: Fifteen Ways to Build Your List; Create Your Own Opt-In Offer; How to Set Up Your Opt-In Offer; How to Set Up Your Opt-In Offer on Your Website

Module 20: Sales Funnels, Part 2 Once you’ve gotten your target market’s attention with your opt-in offer, what do you do next? How do you get them to sign up for your health coaching practice or product? This module will teach you how to convert your leads into paying clients through setting up automated emails that build and nurture your coach-client relationship and ultimately inspire them to enroll in your coaching program. The beauty of setting up automated emails is you only write this email series once – then the content does the work for you!

Lectures: • Email Marketing 101

• Follow-Up Email Sequences

Handouts: Create Your Client Funnel; Follow-Up Email Template; How to Set Up Your Follow-Up Email Series

Lectures: • Email Marketing 101 • Follow-Up Email Sequences

Handouts: Create Your Client Funnel; Follow-Up Email Template; How to Set Up Your Follow-Up Email Series

Module 21: Online Marketing While at the end of the day, your website is a way for your audience to learn about you and sign up for your product and service, it has to be more than just an online business card or contact page. Your website should help market you as a Health Coach and your unique business, engaging your prospective clients and inspiring them to share your value with their network, too! This module will help you understand the essentials that go into creating a beautiful, clear website that converts viewers into subscribers and prospects into buyers!

Lectures: • Blogging and Guest Posting • Pick Your Social Media Platforms • Basic SEO

Handouts: Article Pitch Template; Places to Guest Post; Online Marketing Resources

Module 22: Social Media While we’ve all likely experienced the pitfalls of social media as it relates to time management and productivity, social media is an incredibly helpful way to signal to your prospective clients about the amazing work you do! Like marketing in general, social media can seem daunting with the number of platforms that exist to showcase your brand; the catch is you can focus your efforts on a few channels that work best for you and your audience, without it interfering with your productivity. To help you get started, we’ll cover the basics of using Facebook, Twitter, YouTube, Instagram, and LinkedIn and even provide done-for-you posts that you can share or tweak to your liking!

Lectures: • Social Media Management • Use Facebook to Grow Your Business • Promote Using Instagram

Handouts: Social Media Management Resources; Social Media Post Examples

Module 23: Money Mind-Set Although considered taboo, money is one of many important factors of owning a business. In addition to wanting to run your business on your own terms and pursue work you’re passionate about, the draw of entrepreneurship also includes financial freedom. Accordingly, this module will help you reshape your money story and overcome any limiting beliefs you might hold around money that are keeping you from having the successful business you desire! The more comfortable you are owning your money story, the easier it will be to speak confidently about rates and pricing to your clients!

Lecture: • Your Money Relationship

Handouts: Money Personalities; Improve Your Money Mind-Set

Module 24: Know Your Numbers Along with running your own business comes a responsibility to understand the financial aspect. As stressful as it can be to deal with budgets, spreadsheets, and more, this module will break down the essential numbers every entrepreneur needs to know. The goal of this module is to help you develop a foundational business acumen and become comfortable managing your finances – an essential skill that will serve you in all your business and professional endeavors.

Lecture: • Know Your Numbers

Handout: Resources for Financial Management

Module 25: Raise Your Rates As your business grows, knowing when to raise your rates to support yourself and stay competitive in an ever-evolving market is also a key skill to develop. That’s why this module will help you confidently raise your rates so you can earn more money doing what you love, while keeping in mind work-life balance. Since we realize conversations around pricing can be unnerving, this module will help you tune in to your unique value and worth to help you articulate your decision around raising your rates.

Lecture: • Raise Your Rates with Confidence

Handouts: Create a VIP Day; Raise Your Rates

Module 26: Authenticity in Business One of the most common mind-sets that prevent individuals from pursuing entrepreneurship in the first place is fear that they’ll be “ just someone else already doing the same thing.” Going back to the notion of bio-individuality, you are unique as a person, in how you coach, in how you carry yourself, and so much more! This module, led by Jonathan Fields, will help you tune in to your authentic self in order to establish your presence. He will help you align your actions with who you are at the core so you can bring your authentic self to each step you take in running and expanding your business.

Lecture: • Authenticity in Business

Handout: Clarify Your Super Skills and Sacred Values

Module 27: Target Market At this point, you probably have a clear grasp on who your business is geared toward. Even still, getting to know your target market is a continuous process. In doing so, when you attend networking events or places where your audience is likely to frequent, you can communicate what you and your business are all about with even more ease! This module will help you dive into target markets, ideal client avatars, and how to craft an elevator pitch that will help you gain more referrals and sales!

Lecture: • Target Market

Handouts: Target Market Worksheet; Elevator Speech Worksheet; Ideal Client Avatar Worksheet; Unique Selling Proposition

Module 28: Personality Profiling Individual personalities play a major role in how we process and respond to information – including when we’re being sold something! When it comes to strategizing how to bring clients on board or how to serve your existing clients with more tact, understanding major personality types can be of great help. In this module, DiSC expert Eric Barron teaches the basics of DiSC personality profiling to help you strategize how you conduct your sales as well as how you coach your clients through their own transformation. As a result, not only will you be equipped to close more deals and illustrate your value in different ways to prospective clients, but you’ll also find greater success in your coaching method and client satisfaction!

Lectures: • Identify Client Personality Styles

• Use DiSC to Make the Sale

Handouts: DiSC Behavior Styles; DiSC in a Nutshell

Module 29: Marketing 101 Running and growing a business requires constant and consistent action – which also includes marketing. As you get to know and connect with your ideal audience on a deeper level, you’ll have a better understanding of how to revise your marketing strategy, messaging, and more. To help you get in the mind-set of innovating and continuously making improvements, this module will teach you how to conduct market research and think like your ideal client! Ultimately, this will help you create even better programs and products and help you craft compelling copy that inspires more people to work with you!

Lectures: • Think Like Your Ideal Client • How to Do Market Research

Handouts: Get to Know Your Ideal Client; Sample Survey Questions

Module 30: Book Yourself Solid Why do people buy things? The answer may seem obvious, but the decision to make a purchase comes when a distinct emotion is evoked. Understanding what motivates your target market to buy your product or service can help you increase your sales. Bestselling author and business expert Michael Port will walk you through six strategies to promote yourself and show you how to have a simple sales conversation to effectively market your business. Furthermore, he will introduce you to the “Red Velvet Rope Policy,” which will guide you in focusing your efforts on only those clients who energize you, inspire you, and help you grow as a person and entrepreneur. Together, these skills will help you book more clients – and clients that promote greater fulfillment!

Lectures: • Book Yourself Solid • Red Velvet Rope Policy • Why People Buy

Module 31: Build Your Business Model How do you make money? By answering this, you identify your business model. While most businesses will have one main method for accumulating revenue, chances are there may be additional paths. This module will introduce you to the different streams of income you can add to your core product or service. You’ll learn about the pros and cons of private coaching, group coaching, workshops, and public speaking so you can decide how you want to add to your business.

Lecture: • Multiple Streams of Income

Handout: Health Coaching Business Models

Module 32: Referral Marketing Another common question we get is, How will I find clients? By now, you’ll have an answer to that, having tested various sales and marketing tactics. Thinking beyond what you’ve learned and seeing where you can establish a steady influx of clients will lead you to referral marketing, or having other individuals recommend your service! Not only does this take away the need to spend countless hours on marketing, but it also lets you build relationships and expand your network. This module will help you leverage an age-old, uncomplicated marketing tactic that still works wonders: wordof-mouth marketing. We’ll also arm you with best practices for approaching other companies and practitioners about joint venture partnerships and how to ask others to refer to you.

Lecture: • Referral Marketing

Handout: Referral Wheel; Sample Referral Letter

Module 33: Laying the Foundation of Your Success Now that you’ve amassed a wide array of proven techniques and strategies to help you build and scale your health coaching business, the next step is to create a solid foundation and marketing plan that nurtures your business. This module will help you figure out how to achieve the goals you set for yourself by exploring your conversion rate, or the number of sales you need to make per the number of people you talk to. This number will inform how to go about marketing your business.

Lecture: • Plan for Business Success

Handout: Reverse Engineer Your Success

Module 34: Online Programs As you learned in the Health Coach Training Program, creating online programs is another simple yet effective way to broaden your audience. With remote working becoming increasingly popular and technology allowing people around the world to connect with incredible ease, offering online programs can allow you to serve clients who are based globally! This module will take a deep dive into developing, launching, and marketing an online program, serving as a gateway to your higher-level offerings, such as private or group coaching.

Lecture: • How to Run an Online Program

Handouts: Launch Timeline; Plan Your Launch

Module 35: Integrate Health Coaching with Additional Services Do you practice another modality or have talents and skills that complement health coaching? This module will help you examine your strengths that can help you diversify your product and service offerings and teach you how to combine it with your core health coaching business! From yoga to personal training to culinary arts, we’ll provide ideas and examples to get you thinking about how to take your business to the next level!

Lecture: • Merge Modalities

Handouts: Examples of Merging Modalities; Merge Your Modalities

Module 36: Publicity Finding meaning in the work we do is part of the reason many of us choose to become entrepreneurs – and since the work you’re doing as a Health Coach is increasingly sought-after and creates lasting, positive impacts on people around the world, you deserve to be known for what you do! In this module, you’ll learn basic strategies to get good publicity and gain access to tools that allow you to be your own publicist! This way, you can continue to take steps that will bring you and your work more traction and naturally create more buzz around your business.

Lecture: • Be Your Own Publicist

Handouts: Interview Pitch Template; Be Your Own Publicist; Reverse Engineer Your Success

Module 37: Outsource Your Business This module will teach you how to outsource parts of your business – like marketing, maintenance, and operations, among other tasks. You’ll learn how to take a closer look at the different tasks that go into running your business and determine which ones you’d be able to delegate within budget to allow you the freedom of doing what you love rather than carving out more time for maintaining your operation.

Lectures: • Outsource Your Business • How to Work with a Virtual Assistant

Handouts: Questions for Hiring Help; Outsourcing Resources; Suggested Tasks to Outsource; Create a Contractor Agreement; Create Your VA Playbook

Module 38: Next Steps Congratulations! You’ve built the business of your dreams or enhanced an existing product or service and taken it to a whole new level. How do you continue your growth after the program? This module will help you determine your next steps and a set of goals to build on your momentum. Don’t forget that you have access to your private Facebook group for six months after graduation, so make the most of this resource by asking questions to your course moderators and classmates and receiving support and direction as you continue on your business journey!

Lecture: • What’s Next?

Handout: Business Plan Review

Curriculum Structure The Advanced Business Course consists of three pre-course modules and 38 modules of course content. New modules are released every Monday at 12:01am Eastern Time, with the exception of holidays and assessment weeks. The Course Schedule, which can be found on the Documents page of the Learning Center, contains specific dates. Rather than overloading you with information, each module is carefully designed to clearly and simply guide you through concepts that promote business growth and success and inspire you to take consistent action. Within each module, you’ll find: • Learning objectives • Straight-to-the-point, action-oriented video lectures • Customizable templates, tips, and resources • An optional assignment and worksheets to directly apply what you’re learning to building your business In addition to your modules, you’ll have access to a comprehensive Business Toolkit containing invaluable resources to support your business growth and done-for-you content that can be shared directly with clients, including: • A LiveEdit tutorial series for customizing your website • A customizable 7-day done-for-you wellness jump-start program • A press kit outline • A done-for-you opt-in offer to help you build your email list • Five done-for-you blog posts that can be shared directly on your website • Three done-for-you PowerPoints, matching flyers, and scripts to help you host teleclasses, online workshops, and more! • Five done-for-you wellness handouts There is a self-assessment quiz every five modules, and while these quizzes do not count for a grade, they’re a great way to ensure you’re internalizing business tactics and tools that will help you invite more success!

There is a self-assessment quiz every five modules, and while these quizzes do not count for a grade, theyâ&#x20AC;&#x2122;re a great way to ensure youâ&#x20AC;&#x2122;re internalizing business tactics and tools that will help you invite more success! While completing the lectures and skill-building activities and participating in the Facebook group are designed to take only a couple of hours each week, this course is all about building and growing the business of your dreams. Since each business will be unique for each student, it will be up to you as to how many hours you put into the action steps needed to establish and expand your business to the desired level! You will have access to all module materials in the Learning Center for two years following graduation. The Facebook group will be available for six months beyond graduation.

Graduation Requirements Completion of the Advanced Business Course requires you to pass a total of three tests with a 70% or higher on each. Test dates are listed in your Course Schedule, which can be found on the Documents page of the Learning Center. New modules are not released the week of the test to allow time to prepare. Tests must be completed during the allotted time frames. Two attempts are allowed per test, and you have up to two hours to complete each attempt.