Media Guide by Tim

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FIVE WAYS HI-TORQUE CAN GROW YOUR BUSINESS

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Hi-Torque’s eight enthusiast magazines and websites reach the most aggressive product buyers and have helped our advertisers grow into business powerhouses in their respective industries. Most of our advertisers have been Hi-Torque customers for decades because of the magazines’ and websites’ ability to join our companies and our audiences profitably.

serious and read every page and hold onto the magazine for up to 2-1/2 years—Hi-Torque’s large percentage of newsstand sales ensures new buyers each month, three-readers-per-copy pass-along readership, and hundreds of thousands of viewers avidly read the title at the newsstand.

4.) MULTI-MEDIA/ MULTIINDUSTRY PACKAGES THAT REACH 1.) YOU ARE PART OF A TEAM THAT HUNDREDS OF THOUSANDS OF WANTS TO ENSURE YOUR SUCCESS: BUYERS PER MONTH:CUSTOMERS: You’re not just buying an ad campaign, Hi-Torque offers something no other you’re joining a team of editors who are publishing company can: If you run a interested in your business and campaign in Motocross Action your supporting your products and services product may appear as editorial free in with editorial. Hi-Torque’s magazines and the ATV market, bicycle market and websites are designed to have multiple even the R/C Car titles. That is editorial sections to help showcase your reaching an enormous audience of product at no cost. We’ve made it easy hundreds of thousands, and it may for you on page 10 of this kit, by telling help you discover successful markets you exactly how to generate free publicity you never dreamed about. for your products. 5.) LEADING-EDGE RESEARCH 2.) HI-TORQUE’S MAGAZINES THAT HELPS YOU ACCURATELY AND WEBSITES ARE HARDCORE TARGET OUR AUDIENCES: PRODUCT-ORIENTED MEDIUMS Hi-Torque’s Readership Surveys have FOR REACHING CUSTOMERS: been the most respected enthusiast Hi-Torque’s titles cover all aspects of surveys for over 30 years. Our large their respective industry, but in every sample size delivers an extremely venue their primary focus is the accurate look at who our audience is products and services that make up and what they buy, and it allows you to the sport. Without exception, they are target our readers precisely. For the seen as experts in their field, and when first time this year, we are providing consumers want to purchase products, readership surveys from both our they look at our titles to see what’s magazines and the websites side-bynew and interesting in the sport. side in the media kit, so you can tailor your message to the audience and 3. STRONG NEWSSTAND SALES medium. AND FULL-PRICE SUBSCRIPTIONS DELIVER SERIOUS BUYERS: We are interested in joining our Enthusiasts who pay $5.95 for a audience with your company and magazine and $18 for a subscription making the relationship as profitable don’t do it by mistake. They are as possible. Let us help you!

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Website Advertising

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Mechanical Requirements

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Free Editoral Guide

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Contact The Editors

DIRT BIKE MAGAZINE

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QUICK FACTS • Total readership of over 235,000 • 45% of Dirt Bike readers own 3 or more Dirt Bikes • 50% Plan to buy a new Dirt Bike this year • 73% have purchased products from ads in Dirt Bike Dirt Bike magazine is the premiere publication for the dirt enthusiast. Because the book covers the gamut of the sport from woods racing, motocross, closed-course off-road and, of course, the blossoming dualsport world, our readers aren’t shoehorned into a track-only publication. For 40 years, Dirt Bike magazine has offered highend race tests, long-term evaluations, large sections of hop-ups and technical features and stayed ahead of the trends to keep our readers informed. Dirt Bike is sought after by the riders in the off-road world and by the companies that support it. If you have a product or service for moto, off-road, enduro, dez, dual-sport or hare scrambles, Dirt Bike remains your number one and most cost-effective choice.

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- Online survey results are displayed in blue and top product results are listed in bold BIKE PROFILE How often do you buy Dirt Bike magazine? 1-4 issues ............................4.5% ....18.9% 5-8 issues ..........................10.0% ....14.1% 9-12 issues ........................11.4% ....18.7% Subscribe...........................74.1% ....23.6% I just read the website ............N/A ....24.6% How many people besides yourself look through your copy of Dirt Bike? 1 .........................................29.7% 2 .........................................19.3% 3 .........................................16.5% 4 ...........................................4.7% 5+.......................................11.3% None ..................................18.4% Do you own a dirt/motocross bike? Yes .....................................95.7% ....90.9% No ........................................4.3% ......9.1% How many bikes do you own? 1 .........................................31.5% ....47.0% 2 .........................................28.8% ....26.4% 3 .........................................16.9% ....13.5% 4+.......................................22.8% ....13.1% What brand is your newest bike? Gas Gas ...............................0.5% ......0.6% Honda...........................22.9%...29.6% Husaberg .............................1.5% ......0.1% Husqvarna ...........................1.0% ......2.5% Kawasaki............................10.7% ....14.9% KTM ...................................23.9% ....19.3% Suzuki ................................10.7% ......7.1% Yamaha ..............................27.8% ....22.5% Other ....................................1.0% ......3.1% What size is it? 50-60cc................................3.2% .........3% 80-85cc................................7.3% ......5.1% 125cc ...................................8.2% ....15.5% 200-220cc............................6.8%.........N/A 250cc .................................36.1% ....40.5% 300-380cc............................6.4%..........4.9 400-490cc..........................26.9% ......2.5% 500-520cc............................2.3% ......2.5% 600cc+ .................................2.7% ......1.2% What year is it? 2010 .....................................1.4% ......6.6% 2009 ...................................15.3% ....14.4% 2008 ...................................18.0% ....13.5% 2007 ...................................14.0% ....10.3% 2006 ...................................16.7% ....10.6% 2005 .....................................6.3% ......8.7% 2004 .....................................6.3% ......6.5% 2003 .....................................5.9% ......4.7% 2002 or earlier ....................16.2% ....24.4% What type of engine? 2-stroke..............................41.6% ....39.6% 4-stroke..............................58.4% ....60.4% What type is it? Motocross..........................45.9% .......51% Enduro ...............................36.4% ....39.5% Dual Sport............................9.5% ......6.3% Supermoto ...........................1.8%.........N/A Other ....................................6.4% ......1.9% Which of these factors influenced you most when you brought your Dirt Bike Mag test results .............20.3% ...34.6% Factory cont program.............1.2% .......1.6% Local Dealer support ..............8.4%.....12.9% Previous brand experience. .27.8% ........27% Price ......................................16.7%.....29.2% Friend's recommendation ....13.1% ........30% Showroom avail ......................3.9% .......4.8% Factory race results ................3.9% .......6.6% Parent's recommendation .....3.0% .......7.9% Dealership recommendation .1.8% .......5.1% Other ..........................................N/A .....22.9% Do you own an ATV? Yes .....................................31.2% ....27.1% No ......................................68.8% ....72.9% Do you plan to buy an ATV? Yes .....................................12.7% No .....................................87.3%

Do you plan to buy a new bike in the next 12 months? Yes .....................................47.0% ....39.8% No ......................................53.0% ....23.6% Undecided .........................53.0% ....36.6% What brand do you plan to buy? Beta......................................1.5%.........N/A Gas Gas ...............................0.8% ......1.1% Honda ................................18.5% ....18.8% Husaberg .............................1.5% ......0.9% Kawasaki..............................8.5% ....13.8% KTM..............................44.6%...27.7% Suzuki ..................................7.7% ......9.3% Yamaha ..............................13.1% ....22.5% Other ....................................3.8% ......6.2% What size will it be? 50-60cc................................0.8% ......1.6% 80-85cc................................3.3% ......2.3% 125cc .................................11.5% ......9.6% 200-220cc............................1.6% ......4.6% 250cc .................................24.6% ....37.7% 300-380cc..........................22.1% ......7.7% 400-490cc..........................29.5% ....25.9% 500-520cc............................1.6% ......2.7% Other ......................................N/A ......5.9% What year will it be? Brand new..........................56.4% ....46.5% Used ..................................17.9% ....16.1% Not sure .............................25.6% ....37.4% What type of engine? 2-stroke..............................48.3% ....29.6% 4-stroke..............................51.7% ....58.8% Undecided .........................51.7% ....11.6% What type will it be? Motocross..........................44.8% ....49.6% Enduro ...............................35.1%.........N/A Dual sport ..........................12.3% ......8.6% Other ....................................7.8% ....41.8% Do you influence your friends on what bike they should buy? Yes .....................................72.4% No ......................................27.6% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? dirtbikemagazine.com .......11.6%.........N/A Mail order from DB ..............1.5%.........N/A Ads in DB .....................22.1%...20.1% Editorial in DB ....................12.2% ......9.8% Friends .................................8.7% ......9.1% Catalogs.............................11.3% ....10.1% Other mags ..........................5.7% ......1.3% At competitions....................2.1% ......2.5% Bike shop ...........................13.4% .......16% Other ..................................11.3%........31.0 Where do you purchase the majority of your replacement parts, hop-up parts and accessories? Mail order...........................15.2% ......5.7% Local dealer .................33.6%...30.9% Local accessories store .....18.4% ....15.3% On the internet.............32.8%...42.9% Catalogs .................................N/A ......5.1% Have you ever purchased products from ads in Dirt Bike? Yes .....................................72.0% ....57.9% No ......................................28.0% ....42.1% Does your motorcycle dealer generally stock the products you want to buy? Yes .....................................46.2% ....51.6% No ......................................53.8% ....48.4% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+...................................3.8% .........6% $400-$499............................1.9%.........N/A $300-$399............................3.3% ......6.9% $200-$299..........................14.6% ....11.2% $100-$199..........................32.4% ....35.4% Less than $100 ..................44.1% ....40.4% Exhaust pipe purchased for your 2-stroke bike? Billâ&#x20AC;&#x2122;s Pipes............................1.3% ......1.6% DG........................................0.7% ......1.2% FMF ..............................60.7%...43.2%

Pro Circuit ..........................16.0% ....22.2% Stock/OEM ..........................9.3% .......20% Other ..................................12.0% ....11.8% Exhaust pipe purchased for your 4stroke bike? Akrapovic .............................1.3% ......4.0% Dr.D ......................................4.5% ......2.0% FMF ..............................40.3%...26.7% HMF .....................................0.6% ......1.1% Pro Circuit ............................7.1% ....13.8% SuperTrapp ..........................1.9% ......1.5% Two Brothers........................2.6% ......2.4% Vance & Hines......................0.6% ......0.7% Yoshimura ............................1.9% ......4.8% Stock/OEM ........................22.7% ....22.6% Other ..................................14.3% ....20.5% Silencer purchased? Big Gun ................................2.2%.........N/A DMC.....................................1.1%.........N/A Dr. D .....................................3.9%.........N/A FMF ..............................48.0%...38.9% HMF .....................................0.6%.........N/A Pro Circuit ..........................14.5% ....15.3% SuperTrapp ..........................0.6% ......1.8% Vance & Hines......................0.6% ......1.2% Yoshimura ............................2.2%.........N/A Stock/OEM ........................16.2% ....21.2% Other ..................................10.1% ....21.7% Handlebar purchased? Answer .................................0.5% ......1.7% Fasst ....................................3.0% ......1.2% Moose ..................................3.5% ......1.9% O'Neal ..................................3.5% .........2% Pro Taper......................39.7%...30.5% Renthal.........................34.7%...33.6% Tag .......................................4.0% ......2.2% Tusk......................................0.5% ......0.5% Other ..................................10.6% ....26.5% Sprocket purchased? Answer .................................1.9% ......1.5% AFAM ...................................0.9% ......0.8% JT .........................................3.3% ......2.3% Magnum...............................0.5% ......1.1% Moose ..................................2.8%.........N/A P.B.I ......................................0.9% ......1.0% Primary Drive .......................5.1% ......3.9% Renthal.........................29.3%...36.1% SideWinder ..........................4.7% ......3.4% Sunline .................................6.0% ......2.6% Supersprox ..........................6.0%.........N/A Sprocket Specialists ............0.9% ......1.0% Sunstar ................................3.7% ......4.8% Tag .......................................7.9% ......1.5% Talon.....................................0.5% ......1.8% Vortex...................................2.3% ......3.9% Stock/OEM ........................11.6% .......19% Other ..................................11.6% ....15.6% Chain purchased? D.I.D. ............................32.1%...22.1% EK ........................................1.4% ......1.6% Krause/SideWinder..............2.8% ......1.8% Primary Drive .......................6.0% ......4.1% Regina..................................8.7% ......4.1% Renthal...............................17.0% ....25.2% RK ........................................7.8% ......7.6% Sunline .................................1.8% ......2.2% Tsubaki.................................1.4% ......1.9% Stock/OEM ........................13.8% ....20.2% Other ....................................6.9% ......9.0% Levers purchased? ARC/Sunline ........................8.9% ......4.1% ASV ..............................14.7%...12.7% Longhorn .............................0.5% ......1.0% Magura.................................1.6% ......5.3% Motion Pro ...........................4.7% ......6.6% MSR .....................................6.3% .......10% Pro Circuit ............................4.7%.........N/A Work Connection .................5.3% ......4.3% Stock/OEM ........................45.8% ....36.3% Other ....................................7.4% ....19.7% Triple clamp purchased? Applied Racing ..................10.4% ......3.6% BRP......................................1.9% ......2.8% Renthal.................................1.9%.........N/A RG3......................................7.1% ......5.0% Ride Engineering..................0.6% ......0.5% Scott ............................10.4%.....5.0% Sunline .................................0.6% ......1.2% Stock/OEM ........................51.9% ....51.9% Other ....................................7.8% ....15.1%

Grips purchased? 909 .......................................1.4% ......1.3% ODI.......................................2.3% ......1.4% O'Neal ..................................2.8% ......3.0% Oury .....................................2.3% ......1.7% Renthal.........................22.2%...20.5% Scott ..................................19.9% ....15.6% Sunline .................................3.2% ......1.1% SixSixOne ............................1.9% ......1.4% Pro-Grip .............................13.9% ....13.0% Pro Taper............................17.1% ....18.4% Smith....................................0.9% ......1.1% Other ..................................13.4% ....21.7% Air filter purchased? Answer .................................0.9% ......1.3% K&N....................................10.2% ....14.9% Moose ..................................2.7%.........N/A PC Racing ...........................0.4% ......0.8% Pro Filter...............................2.2%.........N/A Twin-Air........................44.0%......35% Uni-Filter ............................18.2% ....14.3% Stock/OEM ........................13.3% ....18.1% Other ....................................7.6%.........N/A What brand of replacement front tire do you use most often? Bridgestone .......................18.4% ....15.4% Cheng Shin ..........................1.8% ......1.1% Dunlop..........................36.8%...35.0% Duro .....................................0.4% ......0.6% IRC .......................................0.9% ......1.6% Kenda...................................4.5% ......6.9% Maxxis................................14.3% ....16.3% Metzeler ...............................1.8% .........2% Michelin..............................13.9% ....11.3% Pirelli ....................................5.4% ......5.6% Other ....................................1.8% ......4.3% What brand of replacement rear tire do you buy most often? Bridgestone .......................15.4% ....14.1% Cheng Shin ..........................2.3% ......0.2% Dunlop..........................32.1%...35.6% IRC .......................................2.7% .........2% Kenda...................................6.8% ......5.7% Maxxis................................19.0% ....17.3% Metzeler ...............................0.9% .........2% Michelin..............................12.7% ....11.6% Pirelli ....................................5.9% ......5.8% Other ....................................2.3% ......5.6% How many tires do you purchase a year? 13+.......................................1.4% ......2.1% 9-12......................................4.7% ......7.7% 5-8......................................21.6% ....21.6% 2-4......................................49.3% ......2.0% Less than 2 .......................23.0% ....66.6% Brake pads purchased? AP Racing ............................0.5%.........N/A Braking.................................5.0% ......4.7% DP/Dunlop ...........................3.5% ......4.7% EBC ..............................33.8%...26.3% Ferodo..................................1.0% ......1.6% Galfer ...................................3.5% ......1.6% Moose ..................................3.0% ......2.6% MSR .....................................2.5% ......1.5% SBS......................................0.5% ......2.1% Tusk......................................2.5% ......2.4% Stock/OEM ........................38.8% ....34.3% Other ....................................5.0% ....18.1% What brand of 2-stroke oil do you use? Amsoil ..................................8.6% ......7.0% Bel-Ray ..............................11.0% ......8.0% Castrol .................................7.4% ....11.6% HP-2.....................................1.8% ......4.6% Klotz.....................................4.9% ......3.2% Maxima ..............................14.1% ......8.8% Motorex................................7.4% ......7.8% Motul....................................6.7% ......8.8% Redline .................................4.3% ......3.4% Silkolene ..............................1.2% .........3% Spectro ................................8.0% ......6.6% Yamalube .....................14.7%...12.2% Other ....................................8.6% ....15.0% What brand of 4-stroke oil do you use? Amsoil ..................................8.7% ......5.4% Bel-Ray ................................6.7% ......6.1% Castrol .................................8.2% ......9.4% Hondaline...........................10.8% ....11.2% Kawasaki..............................1.5% ......3.3% Klotz.....................................2.1% ......0.7% Maxima ................................8.2% ......7.7% Mobil 1 .................................2.1% ......6.3%

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DIRT BIKE MAGAZINE

- Online survey results are displayed in blue and top product results are listed in bold Motorex................................6.7% ....10.1% Motul....................................5.6% ......8.4% Pennzoil ...............................2.6% ......1.6% Redline .................................2.1% ......1.0% Silkolene ..............................1.0% ......1.4% Spectro ................................6.2% ......1.6% Valvoline...............................3.6% ......3.7% Yamalube .....................14.4%.....9.4% Other ....................................9.2% ....12.5% What brand of gearbox oil do you use? Bel-Ray.........................14.6%...12.2% Castrol .................................9.0% ....11.7% HP-2.....................................3.3% ......6.9% Maxima ..............................13.2% ....10.3% Motorex................................9.9% ....12.2% Motul....................................5.7% .......10% Pennzoil ...............................3.3% ......4.9% PJ1.......................................0.9% ......0.8% Redline .................................2.8% ......2.8% Silkolene ..............................1.9% ......4.7% Spectro ................................6.6% ......2.8% Yamalube ...........................11.8% ......9.3% Other ..................................17.0% ....11.5% What brand of chain lube do you use? Bel-Ray.........................24.8%...21.2% Castrol .................................1.3%.........N/A HP2 ......................................1.3% ......3.2% Maxima ..............................19.9% ....18.5% Motorex................................6.2%.........N/A Motul....................................3.5% .......13% PJ1.....................................11.5% .......12% Silkolene ..............................6.2% ....11.4% Spectro ................................4.9% ......5.1% Torco ....................................0.4% ......2.8% Other ..................................19.9% ....12.9% Bike graphics purchased? Attack...................................2.6%.........N/A De-Cal Works.....................12.9% ......6.7% Factory Effex ................20.6%...16.9% FMF......................................2.1% ......5.5% N-Style .................................3.6% ......7.8% One ......................................4.1% ......9.7% Pro-Circuit............................2.6% ......5.9% Pro's Choice ........................0.5% ......2.2% Throttle Jockey ..................18.6% ......2.2% Stock/OEM ..........................3.1% ....27.8% Other ..................................29.4% ....15.1% Reeds purchased? Boyesen .............................33.6% ....27.8% Carbon Tech ........................0.7% ....10.6% Moto Tassinari....................12.1% ....11.8% Stock/OEM ........................39.3% ....42.7% Other ..................................14.3% ......7.1% Piston purchased? CP ........................................1.7% Nix........................................0.6% Vertex ...................................7.5% Wiseco .........................36.8% Stock/OEM ........................42.0% Other ..................................11.5% What type of hand guards do you use? Full-wrap endruo................67.6% MX shields .........................32.4% Have you had your suspension modified in any way? Yes .....................................55.5% ....45.6% No ......................................44.5% ....54.4% Do you influence your friends on what hop-up parts they should buy? Yes .....................................71.0% ....69.8% No ......................................29.0% ....30.2% What off-road products have you purchased? Skid plate ...........................62.6% Hand guards.................68.9% Frame protectors ...............27.4% Bigger tank ........................26.9% Steering dampers ..............28.3% Auto clutch...........................8.2% Drink systems ....................49.8% Radiator guards .................55.7% Pipe protectors ..................24.2% Lighting systems................16.4% Flywheel weights ...............12.3% Inflation products...............14.6% Tool carriers/fanny packs...36.5% Spark arrestor ....................34.2% GPS....................................13.7%

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RIDING GEAR Where do you purchase the majority of your riding gear? Mail order...........................15.9% ....13.7% Local dealer .................30.9%...25.9% Local accessories store .....20.3% ....16.8% On the Internet...................32.9% ....43.7% Have you ever purchased riding gear from ads in Dirt Bike? Yes .....................................52.3% ....42.6% No ......................................47.7% ....57.4% Does your motorcycle dealer generally stock the riding gear you want to buy? Yes .....................................48.4% ....46.8% No ......................................51.6% ....53.2% How much do you spend on riding gear and apparel during the year? $1500+.................................1.4% ......2.5% $1000-$1499........................3.2% ......4.4% $800-$999............................3.7% ......9.3% $600-$799............................5.5% ......8.5% $400-$699..........................15.7% .......14% $250-$399..........................24.9% ....27.1% $100-$249....................34.6%...21.1% Less then $100 ..................11.1% ....12.9% What brand of helmet do you own? Arc........................................1.4% ......0.3% Answer .................................2.7% ......0.8% Arai.....................................10.5% ......3.9% AXO......................................0.9% ......1.9% Bell .......................................9.6% ......6.8% Fly ........................................5.9% ......4.6% Fox .....................................17.4% ....19.9% HJC ..............................23.3%...15.8% KBC......................................0.9% ......2.1% Klim ......................................1.4% ......0.3% MSR .....................................2.7% ......1.9% Ocelot ..................................0.9% ......0.2% O'Neal ..................................4.1% ......5.2% One Industries......................2.7% ......2.5% Shoei..................................12.8% ......6.3% SixSixOne ............................3.2% ......1.7% Thor......................................8.2% ......4.6% Troy Lee ...............................7.3% ......4.4% Vemar...................................0.9% ......0.5% Other ..................................10.5% ....16.3% None ....................................1.4%.........N/A

What brand of boots do you own? Answer ................................2.7% ......2.2% Arc........................................1.4% ......0.6% AXO......................................2.3% .........3% Alpinestars...................37.9%...24.3% Berik.....................................0.9% ......1.4% Fly ........................................2.7% ......3.2% Fox .....................................16.9% ....24.8% Gaerne ...............................11.9% ......5.6% Hi-Point................................1.8% ......0.5% MSR .....................................2.3% ......2.6% Ocelot ..................................1.4% ......0.5% O'Neal ..................................2.7% ......6.9% SixSixOne ............................1.4% .........1% Sidi .....................................10.5% ......6.1% TCX ......................................1.8% ......0.5% Thor......................................6.8% ......7.7% Other ....................................5.5% ......9.2% None ....................................5.0%.........N/A What brand of riding pants do you own? Acerbis.................................0.9% ......0.2% Answer ...............................11.9% ......4.2% Arc........................................0.5% ......0.3% AXO......................................0.9% ......2.1% Fox ...............................31.1%...34.8% Moose ................................14.6% ......3.9% MSR ...................................15.5% ......7.1% No Fear ................................4.1% ......2.1% Ocelot ..................................1.4% ......0.6% O'Neal ..................................7.3% ......6.8% Shift......................................9.1% ......4.4% Thor....................................24.2% ....13.1% Troy Lee ...............................6.8% ......3.2% Other ....................................6.4% ....17.4% None ....................................9.6%.........N/A What brand of jersey do you own? Acerbis.................................1.4% ......0.3% Answer .................................9.1% ......4.2% Arc........................................0.5% ......0.3% AXO......................................1.8% ......2.2% Fox ...............................34.2%...38.0% MSR ...................................13.7% ......7.1% No Fear ................................6.8% ......1.6% Ocelot ..................................1.4% ......0.2% One ......................................2.3% ......1.3% O'Neal ..................................5.9% ......7.1% Shift......................................7.8% ......3.7% Thor....................................27.4% ....13.8% Troy Lee ...............................5.9% ......3.2% Other ..................................16.4% ....17.0% None ....................................8.7%.........N/A PROFILE

What brand of neck brace do you wear? Alpinestar .............................3.5% EVS ......................................8.6% Leatt.............................13.6% Omega .................................0.5% None ..................................73.7% What brand of goggles do you own? Answer .................................0.5% ......0.8% Blur.......................................1.4% ......0.5% Brand X ................................1.8% ......1.3% Dragon .................................4.1% ......3.3% Fox .......................................6.4% ....10.8% Oakley ................................30.1% ....20.3% Pro Grip................................5.0% ......2.2% Scott ............................56.2%...35.1% Smith..................................14.6% ......7.7% Spy.....................................12.3% ......6.9% Thor......................................3.2% ......4.6% Utopia ..................................2.3% ......1.6% Other ....................................2.7% ......4.9% None ....................................3.2%.........N/A What brand of gloves do you own? Answer ...............................10.5% ......3.8% ARC......................................2.3% .........0% AXO......................................1.4% ......2.4% Fly ........................................7.8% .........5% Fox .........................................N/A ....38.8% MSR ...................................16.0% ......5.3% No Fear ................................2.3% ......1.8% Ocelot ..................................0.9% .........0% One ......................................0.5% ......1.4% O'Neal ................................10.5% ......6.3% Pro Grip................................0.5% ......1.4% Shift......................................5.9% .........4% SixSixOne ............................4.1% ......1.6% Thor..............................16.4%...11.9% Troy Lee ...............................7.8% ......3.5% Xtreme..................................0.9% .........1% Other ..................................36.1% ....11.9% None ....................................4.1%.........N/A

Sex Male ..................................95.0% ....96.6% Female .................................5.0% ......3.4% Age Under 12 ..............................4.1% ......2.0% 12-17..................................13.3% ....16.1% 18-24....................................4.1% ....17.8% 25-34..................................13.3% ......2.4% 35-44............................26.1% ....22.0% 45-54..................................22.9% ....14.9% 55+.....................................16.1% ......2.3% Are you married? Yes ....................................49.3% ....45.5% No ......................................50.7% ....54.5% What is your total yearly household income? $150k+ .................................8.0% ......7.3% $120k-$150k........................9.5% ......8.4% $90k-$120k........................16.1% ....18.1% $70k-$90k..........................15.1% ....15.8% $50k-$70k....................23.6%...22.8% $30k-$50k..........................15.1% .......16% Under $30k ........................12.6% ....11.6% If you are over 18, what is your level of education? High school grad ..........43.1%...36.8% Attending college.................5.9% ....15.7% College grad.................35.6% ....33.8% Other ..................................15.3% ....13.8% Do you compete in sanctioned motorcycle races? Yes .....................................51.2% ....40.2% No ......................................48.8% ....59.8% If yes, what class? Mini ......................................1.4% ......1.8% 80cc .....................................5.7% ......5.1%

125cc ...................................7.9% ....15.6% 250cc .................................14.3% ....28.6% 450cc......................................N/A ....13.4% Open ..................................19.3%.........N/A +25.......................................3.6% ......1.4% +30.......................................8.6% ....12.3% +40.....................................20.0% ....14.5% +50.....................................19.3% ......6.9% Pro ..........................................N/A ......0.4% What type of racing do you compete in? Arenacross ...........................0.9% ......5.1% Cross Country....................12.8% ....18.9% Desert ..................................9.6% ....10.9% Enduro ...............................19.2% ....25.1% Hare scrambles..................23.7% .......28% Supermoto ...........................1.8% ......1.8% Hill Climbs............................2.7%.........N/A Motocross..........................23.7% ....61.1% Supercross...........................1.4% ......5.8% Other ....................................9.1% ....12.8% How often do you compete per year? 50+ times .............................2.2% ......5.9% 40-50....................................0.7% ......4.8% 30-40....................................4.4% ......8.1% 20-30....................................8.8% ....11.9% 10-20..................................28.5% ....31.1% Less than 10 .....................55.5% ....38.1% Does anyone else in your household race? Yes .....................................18.3% ....42.1% No ......................................81.7% ....57.9% How often do you ride? 3 or more/week..................22.1% ....32.5% 2 times/week......................22.1% ...23.5% Once a week ......................23.5% ...19.8% 2-3 time/month ..................21.2% ...18.1% Once a month or less.........11.1% .....6.1% How much of the maintenance/ repairs/hop-ups on your motorcycle are done by you? 100% .................................30.6% ....28.8% 75-100% ............................36.1% ....33.5% 50-75% ..............................16.7% ....19.7% 25-50% ..............................10.2% ......2.0% Less than 25%.....................6.5% .......16% What brand of pickup do you own? Chevrolet............................16.9% ....18.6% Nissan ..................................6.4% ......6.8% Dodge ................................16.4% ....15.0% Ford..............................29.2% ....26.4% GMC.....................................9.1% ......5.4% Honda ..................................1.4% ......2.3% Mazda ..................................0.0% ......0.7% Toyota ................................17.4% ......6.8% Other ....................................4.6% ....12.2% Do you plan to buy a new truck in the next 18 months? Yes ....................................14.2% ....20.0% No ......................................85.8% ....80.0% What other vehicles do you own? SUV....................................12.9% ....18.4% RV/camper .........................12.0% ....13.8% Street Motorcycle ..............13.8% .....N/A% Motorcycle trailer ...............20.5% ....26.5% Snowmobile .........................3.7% ......6.4% Personal watercraft..............2.8% ......5.2% Mountain bike ..............25.3% ....27.9% BMX bike .............................9.0% .....1..7% How do you transport your motorcycle? Pick up truck......................51.1% ....54.6% Trailer .................................36.8% ....34.6% Hitch type carrier .................9.6% ......5.7% Other ....................................2.5% ......5.1% What other sports/activites do you participate in? Hunting ................................9.0% Fishing ...............................12.4% Camping.......................16.4% Boating ................................5.9% Truck offroading ...................5.0% Mountain biking .................11.1% RC Cars ...............................2.8% Street motorcycle riding ......8.3% Road bicycle riding ..............5.0% Snowboarding......................4.5% Snow skiing .........................4.5% Running................................6.6% Weight lifting ........................8.4%

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www.dirtbikemagazine.com 9

MOTOCROSS ACTION MAGAZINE

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QUICK FACTS • Total readership of 240,000 • 70% of Motocross Action readers own 2 or more bikes • 67% have purchased products or services featured in ads in Motocross Action • 61% of Motocross Action readers compete in sanctioned motorcycle races If your goal is to reach hardcore motocross racers, create brand awareness and sell them product, Motocross Action is the number-one, must-buy magazine in the industry. Motorcycle Industry Magazine’s annual Industry Research Survey asked, “Which consumer magazine drives riders to your store?” In the off-road market Motocross Action was number one. Available as a print version, a Digital version (and downloadable to the iPhone, iPad or other “e-reader”), plus with a great online site, Motocross Action has enormous credibility with serious off-road and motocross enthusiasts who look to the magazine every month to find out what’s new in the sport, what products are hot and what companies are supporting the niche. 2011 will also mark the launch of the Motocross Action Dealer NxtBook Digital Edition, which will be sent every month to over 2000 dealers in the United States and to over 100 distributors worldwide. This incredibly high-quality readership will be added to our already high-quality audience at no extra charge. Your company’s products or services will be seen by Motocross Action’s 240,000 total monthly readers, every off-road dealer in the United States and distributors worldwide. 10 www.motocrossactionmag.com

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- Online survey results are displayed in blue and top product results are listed in bold BIKE PROFILE How often do you buy Motocross Action magazine? 1-4 issues ............................4.3% ....15.6% 5-8 issues ..........................10.7% ....12.1% 9-12 issues ........................17.3% ....20.3% Subscribe...........................67.7% ....30.3% I just read the website .......................21.7%

What brand do you plan to buy? Honda...................................22.7%.....23.6% Husaberg................................0.8%.......0.3% Kawasaki..............................13.3%.....13.8% KTM ...............................29.4% ...21.3% Suzuki.....................................9.0%.......9.8% Yamaha ................................23.1%.....27.2% Other.......................................1.6%.......3.9%

How many people besides yourself look through your copy of Motocross Action? 1 .........................................24.6% 2 .........................................27.2% 3 .........................................15.8% 4 ...........................................6.6% 5+.......................................11.7% None ..................................14.0%

What size will it be? 80-85cc ..................................4.4%.......2.3% 125cc....................................13.1%..........6% 200-220cc ..............................8.8%.......1.2% 250cc....................................53.3%.....27.1% 300-380cc............................24.1%.......6.3% 400-490cc .....................69.3% ...30.3% 500-520cc ..............................4.4%.......1.2% 600cc+ ...................................2.2%.......1.4% Other .........................................N/A.......6.1%

Do you own a dirt/motocross bike? Yes .....................................97.4% ....94.9% No ........................................2.6% ......5.1% How many bikes do you own? 1 .........................................27.1% .......41% 2 .........................................33.0% .......29% 3 .........................................16.8% .......14% 4+.......................................23.0% .........7% What brand is your newest bike? Gas Gas ...............................0.9% ......0.2% Honda...........................36.8%...31.0% Kawasaki..............................7.2% ....14.3% KTM ...................................12.9% ....11.8% Suzuki ..................................9.5% ......9.7% Yamaha ..............................31.0% ....30.3% Other ....................................1.4% ......2.9% What size is it? 50cc-60cc............................1.1% ......1.8% 80cc-85cc............................5.5% ......3.7% 125cc .................................10.8% ....11.1% 200cc-220cc........................3.9%.........N/A 250cc .................................34.3% ....17.7% 300cc-380cc...........................5% ....26.6% 400cc-490cc......................34.0% ....31.4% 500cc-520cc........................3.0% ......1.1% 600cc+ .................................2.5% ......6.5% What year is it? 2010 .....................................3.7% ....9.54% 2009 ...................................12.2% ..16.69% 2008 ...................................17.0% ..16.86% 2007 ...................................15.9% ..13.20% 2006 ...................................14.2% ..11.49% 2005 .....................................8.5% ....7.24% 2004 .....................................6.2% ....5.19% 2003 .....................................4.0% ....4.94% 2002 or earlier ....................18.4% ..14.39% What engine type is it? 2-stroke..............................34.4%.........N/A 4-stroke..............................65.6%.........N/A What type bike is it? Motocross ....................81.8%...87.5% Enduro ...............................11.0% ......8.9% Dual Sport............................2.0%.........N/A Supermoto ...........................2.6%.........N/A Other ....................................2.6% ......3.6% Which of these factors influenced you most when you bought your motorcycle? Magazine tests...................39.6% ....36.1% Factory contingency program2.9% ....2.7% Dealer support .....................9.8% ....15.2% Previous experience ....58.7%...34.9% Price...................................32.9% ....27.1% Friend's advice ..................11.8% ....20.5% Showroom avail ...................4.0% ......3.6% Factory race results .............3.8% ......7.8% Parent's recommendation ...4.3% ......7.7% Dealership recommendation .2.6%.......3.9% Message boards.....................N/A ......4.2% Website...................................N/A ......4.7% Other ......................................N/A ......9.1% Do you own an ATV? Yes .....................................29.0% ....21.9% No ......................................71.0% ....78.1% Do you plan to buy a new bike in the next 12 months? Yes........................................39.4% ....39.1% No.........................................37.1% ....28.5% Maybe ..................................23.6% ....32.3%

What year will it be? Brand new............................59.9%.....57.2% Used .....................................14.7%.....11.9% Not sure................................25.4%........31% What type? 2-stroke ................................32.6%.....28.7% 4-stroke ................................67.4%.....64.8% What type will it be? Motocross......................84.2% ......92% Enduro..................................11.6% .........N/A Dual Sport ..............................2.7% .........N/A Other.......................................1.5%..........8% Do you influence your friends on what they should buy? Yes........................................72.1% No.........................................27.9% Do you plan to buy an ATV? Yes........................................10.3% No.........................................89.7% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in MXA ....................43.1%...14.8% Editorial in MXA.............30.9% ......15% Friends .................................15.9%.......7.2% Catalogs ...............................21.1%........12% Other magazines..................10.4%.......1.6% At races ..................................5.8%.......2.9% Bike shop .............................17.9% ....13.6% Message Boards ......................N/A.......3.4% Motocrossactionmag.com.......N/A ....15.6% Other ....................................18.5% .........N/A Where do you purchase the majority of replacement parts, hop-up parts and accessories? Mail order MXA ......................7.2%.......6.9% Catalog.................................17.9%.......6.2% Local motorcycle dealer ......27.5% ....30.4% On the internet ..............48.6%...46.4% Local accessory store..........22.5% ....10.1% Have you ever purchased products from ads in Motocross Action? Yes........................................70.0%........66% No.........................................30.0%........34% Does your motorcycle dealer stock the products you want to buy? Yes........................................45.5% ....47.2% No.........................................54.5% ....52.8% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $400+ .....................................9.8%.......6.3% $300-$399..............................3.9%.......8.2% $200-$299............................12.8% ....14.9% $100-$199............................33.6%.....34.7% Less than $100 ....................39.9% ....35.9% Exhaust pipe purchased for your 2-stroke bike? Bill's Pipes..............................3.6%.......1.6% DG ..........................................3.2%..........1% FMF ................................42.5%...34.8% Pro Circuit ............................25.9% ....34.2% Stock/OEM...........................11.7% ....18.9% Other ....................................13.0%.......9.6%

Exhaust pipe purchased for your 4-stroke bike? Akrapovic ...............................1.5%.......4.7% Dr. D........................................7.9%..........7% FMF ................................31.3%...23.6% HMF........................................1.5%.......0.3% Leo Vince................................0.8%.......1.1% Pro Circuit ............................12.8% ....16.4% Super Trapp ...........................1.5%.......0.3% Two Brothers ..........................3.4%.......1.8% Vance & Hines........................0.4%.......1.1% White Bros..............................4.2% .........N/A Yoshimura ..............................7.9%.......8.2% Stock/OEM...........................17.4% ....20.4% Other.......................................8.7%........10% Silencer purchased? Big Gun ..................................1.3% .........N/A DG ..........................................2.0%.......0.5% Leo Vince................................0.3%.......0.6% Dr. D........................................5.2%.......5.4% FMF ................................37.7%...34.5% Pro Circuit ............................18.4% ....27.2% Two Brothers ..........................3.3%.......1.1% Vance & Hines........................1.0%.......0.5% White Bros..............................2.6% .........N/A Stock/OEM...........................13.8% ....17.5% Other ....................................10.8% ....12.8% Handlebar purchased? Answer ...................................2.6%.......1.5% O'Neal ....................................1.4%.......1.1% Sunline....................................0.9%.......1.3% Pro Taper..............................31.8% ....33.2% Renthal ..........................40.2%...42.4% Tag..........................................5.5%.......4.2% Universal.................................1.2%.......0.4% Stock/OEM...........................10.1%.......8.7% Other.......................................4.6%.......7.3% Sprocket purchased? Moose ....................................1.4%.......2.1% Primary Drive..........................2.0%.......2.2% Renthal ..........................44.3%...43.9% Side Winder............................2.3%.......1.6% Sunline....................................5.5%..........4% Sunstar ...................................7.5%.......5.8% Tag..........................................8.4%.......5.7% Vortex .....................................3.5%.......3.7% Stock/OEM...........................11.6% ....13.7% Other.......................................9.6% ....17.1% Chain purchased? AFAM......................................1.7%.......1.1% D.I.D. ..............................32.1%...34.0% EK ...........................................1.4%.......2.7% Krause/SideWinder................0.3%.......0.8% Primary Drive..........................4.6%.......2.4% Regina ....................................6.6%.......4.4% Renthal .................................24.6% ....24.4% RK...........................................9.0% ....12.7% Sunline....................................2.3%.......1.7% Stock/OEM...........................11.0% ....11.5% Other.......................................5.8%.......4.4% Levers purchased? ARC ........................................1.9% ....10.3% ASV ................................22.0%...22.8% Magura ...................................2.2%.......1.7% Motion Pro..............................1.6%.......2.9% MSR........................................6.8%.......7.1% Pro Circuit ..............................3.7% .........N/A Renthal ...................................5.9%.......6.9% Works Connection .................6.8%.......5.7% Stock/OEM...........................35.7% ....35.7% Other ....................................13.0%..........7% Triple clamp purchased? Applied Racing.......................7.5%.......7.6% BRP ........................................1.8%.......0.9% Pro Circuit......................10.8% .....9.4% RG3 ........................................5.0%.......6.2% Sunline....................................1.4%.......0.7% Scott's ...................................0.7%.......2.4% Tag..........................................3.6%.......1.9% Universal.................................1.1%.......2.8% Stock/OEM...........................56.3% ....57.3% Other ....................................12.5%.....10.8% Grips purchased? Answer ...................................2.6% .........N/A ODI .........................................1.7%.......0.7% Oury........................................3.8%.......1.7% Pro-Grip..................................9.2%.......8.4% Pro Taper...................................N/A ....19.2%

Renthal ..........................35.3% ...34.7% Scott.....................................14.5% ....11.7% SixSixOne...............................1.7%.......1.6% Sunline....................................1.4%.......0.8% Smith ......................................0.9%.......1.5% Stock/OEM.............................9.8%.......7.3% Tag ............................................N/A.......5.9% Other ....................................19.4%.......6.5% Air filter purchased? K&N ......................................13.6%.......7.6% Maxima...................................0.9% .........N/A Pro Filter .................................4.0% .........N/A Ready Racing.........................2.9%.......2.8% Twin Air..........................40.8% ...53.7% Uni Filter ...............................21.1% ....12.2% Stock/OEM...........................12.4% ....11.9% Other ....................................10.7% ....11.8% What brand of replacement front tire do you use most often? Bridgestone..........................23.4%........18% Cheng Shin ............................1.2%.......0.7% Dunlop ...........................49.1% ...45.1% IRC..........................................0.9%.......0.4% Kenda .....................................1.7%.......4.4% Maxxis ..................................12.1% ....11.4% Michelin ..................................9.8% ....11.2% Pirelli .......................................3.2%.......5.3% Sedona ...................................0.6% .........N/A Other.......................................2.6%.......3.6% What brand of replacement rear tire do you use most often? Bridgestone..........................22.0%........17% Dunlop ...........................46.2% ...43.5% IRC..........................................1.4%.......0.6% Kenda .....................................1.7%.......3.8% Maxxis ..................................15.3% ....12.7% Michelin ..................................9.8% ....11.7% Pirelli .......................................2.6%.......5.4% Other.......................................2.9%.......5.5% How many tires do you purchase a year? 20+ .........................................2.3%.......3.1% 15-20 ......................................2.6%.......2.8% 10-14 ......................................4.9%.......6.3% 5-9 ........................................24.6% ....25.4% Less than 5...........................65.7% ....62.4% Brake pads purchased? Answer ...................................1.5%.......1.1% AP Racing ..............................1.2% .........N/A Braking ...................................3.4%.......6.5% DP/Dunlop..............................2.8%.......2.7% EBC................................31.5% ...34.7% EPI ..........................................4.0%.......0.5% Galfer......................................2.8%.......2.8% Moose ....................................2.8%.......1.4% Renthal ...................................5.2%.......6.7% Stock/OEM...........................35.5% ....32.9% Other.......................................7.4% ....10.8% What brand of 2-stroke oil do you use? Amsoil.....................................8.3%.......9.1% Bel-Ray.................................10.1%.......9.1% Castrol ....................................3.6%.......7.9% HP-2 .......................................4.0%.......3.6% Klotz .......................................2.5%.......4.8% Maxima ..........................18.0% ...18.7% Motorex ..................................2.9%.......4.6% Motul ......................................9.7%.......6.9% Redline ...................................2.5%.......2.2% Silkolene.................................1.8%.......1.9% Spectro...................................4.7%.......4.2% Yamalube .............................16.9% ....13.2% Other ....................................14.0% ....13.7% What brand of 4-stroke oil do you use? Amsoil.....................................7.7%.......7.4% Bel-Ray...................................5.1%.......6.1% Castrol ....................................5.1% ....10.1% Hondaline.......................21.2% ...14.3% Maxima.................................14.8% ....10.7% Mobil 1....................................1.3%.......2.7% Motorex ..................................1.7%.......5.7% Motul ......................................4.0%.......6.9% Pennzoil..................................0.7%.......1.8% Quaker State ..........................0.3%.......0.6% Redline ...................................2.0%.......1.1% Silkolene.................................1.3%.......2.2% Spectro...................................4.4%.......1.8% Valvoline .................................3.0%.......1.8% Yamalube .............................16.2% ....12.7% Other.......................................9.1% ....14.1%

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- Online survey results are displayed in blue and top product results are listed in bold What brand of gearbox oil do you use? Bel-Ray.................................10.4% ....12.1% Castrol ....................................8.6% ....11.2% HP-2 .......................................7.0%.......6.4% Maxima ..........................16.5%...15.2% Motorex ..................................2.8%.......6.4% Motul ......................................5.2%.......9.9% Redline ...................................3.4%.......2.4% Silkolene.................................2.8%.......3.5% Spectro...................................4.6%.......3.3% Yamalube .............................16.2% ....13.1% Other ....................................21.1% ....16.7% What brand of chain lube do you use? Bel-Ray.................................18.5% ....21.6% HP-2 .......................................2.3%.......3.8% Maxima ..........................28.0%...27.6% Motorex ..................................3.5% .........N/A Motul ......................................6.1%.......8.8% PJI ........................................11.0% ....11.1% Silkolene.................................6.6%.......9.9% Spectro...................................2.9%..........3% Torco.......................................2.6%.......1.8% Other ....................................17.6% ....12.4% What brand of numbers do you use? Attack .....................................3.4%.......4.5% De-Cal Works.................28.2%...24.8% Dirt Digits................................5.3%.......5.9% Factory Effex ........................20.1% ....19.6% N-Style ...................................8.0% ....12.3% One.........................................2.5% ....11.5% Throttle Jockey ......................1.2%.......3.0% Other ....................................31.3% ....18.5% Bike graphics purchased? De-Cal Works.......................19.4% ....12.4% Factory Effex .................20.5%...16.4% FMF ........................................2.9%.......2.9% N-Style ...................................8.1%.......9.4% One.........................................7.5% ....14.2% Pro Circuit ..............................3.2%.......3.9% Throttle jockey........................2.0%.......3.1% Stock/OEM...........................15.6% ....23.2% Other ....................................24.3% ....14.4% Reeds purchased? Boyesen .........................30.3%...28.7% Carbon Tech...........................4.7%.......5.8% Moto Tassinari......................17.3% ....18.7% Stock/OEM...........................29.1%........38% Other ....................................18.5%.......8.8% Piston purchased? CP...........................................2.6% SRS ........................................1.0% Vertex .....................................4.9% Wiseco ...........................38.4% Stock/OEM...........................41.7% Other ....................................10.4% Have you had your suspension modified in any way? Yes........................................59.5% ....55.5% No.........................................40.5% ....44.5% Have you modified your engine in any way? Yes........................................40.4% ....40.1% No.........................................59.6% ....59.9% Do you influence your friends on what hop-up parts they should buy? Yes........................................64.0% ....73.5% No.........................................36.0% ....26.5% RIDING GEAR Where do you purchase the majority of your riding gear? Mail order .............................21.1% ....11.9% On the internet ..............46.2%...48.7% Local dealer..........................23.7% ....23.2% Local store ...........................22.0%.....13.3% Other .........................................N/A..........3% Have you ever purchased riding gear from ads in Motocross Action? Yes........................................48.0% ....48.3% No.........................................52.0% ....51.7% Does your motorcycle dealer stock the riding gear you want to buy? Yes........................................47.5% ....42.3% No.........................................52.5% ....57.7%

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How much do you spend on riding gear and apparel during the year? $1500+ ...................................1.2%.......3.4% $1000-$1499..........................3.0%.......7.1% $800-$999..............................6.0%.......9.6% $600-$799..............................6.6% ....10.9% $400-$599............................15.4% ....16.1% $250-$399............................28.9%........23% $100-$249 .....................28.6%...22.5% Less than $100 ....................10.2%.......7.4% What brand of helmet do you own? Answer ...................................4.3%.......1.8% Arai .........................................8.4%.......6.5% AXO ........................................1.2%..........1% Bell........................................10.4%.......8.6% Fly ...........................................4.6%.......3.8% Fox .................................24.0%...19.3% HJC ......................................13.3% ....10.1% KBC ........................................1.4%.......1.7% MSR........................................4.6%.......1.1% One Industries........................7.2%.......6.2% O'Neal ....................................3.8%.......2.9% Shoei ....................................11.6% ....10.6% SixSixOne...............................2.6%.......2.6% Thor ........................................6.1%.......6.2% Troy Lee..................................7.2%.......6.6% Xtreme ....................................1.4%.......0.6% Other ....................................10.7% ....10.5% What brand of goggles do you own? Blur .........................................1.4%.......0.3% Dragon....................................5.8%.......2.4% Fox........................................11.6%.......7.9% Oakley ..................................29.5% ....23.9% Pro Grip ..................................3.5%.......2.4% Scott ..............................41.9%...32.9% Smith ......................................9.8%.......9.6% Spy .......................................14.7% ....10.6% Thor ........................................5.5%.......3.1% Utopia.....................................1.2%..........1% X Brand ..................................1.2%.......1.9% Other.......................................4.3%.......3.8% What brand of gloves do you own? Acerbis ...................................0.3%.......0.8% Answer ...................................6.9%.......5.3% AXO ........................................1.4%..........1% Fly ...........................................8.7%.......3.3% Fox .................................50.9%...42.1% MSR........................................9.2%.......4.6% No Fear...................................3.8%.......3.6% One.........................................2.0%.......2.1% O'Neal ....................................9.0%.......5.1% Pro Grip ..................................1.2%.......0.3% Scott .......................................2.3% .........N/A Shift ........................................4.3%.......3.2% SixSixOne...............................2.6%.......0.9% Thor ......................................16.2%........14% Troy Lee..................................2.9%..........5% Other.......................................7.5%.......8.6% What brand of boots do you own? Alpinestars.....................42.5%...40.3% Answer ...................................2.3%.......1.6% AXO ........................................2.9%.......3.6% Fly ...........................................1.7%.......1.7% Fox........................................21.1% ....18.5% Gaerne....................................8.4% ....11.4% Hi-Point ..................................1.7%.......0.4% MSR........................................2.3%..........2% Ocelot.....................................1.2%.......0.3% O'Neal ....................................3.2%.......3.8% Sidi..........................................4.9%.......4.5% SixSixOne...............................2.0%.......1.5% Thor ........................................6.9%..........5% Other.......................................5.8%.......5.4% What brand of riding pants do you own? Answer ...................................9.5%.......5.3% AXO ........................................2.9%..........1% Fly ...........................................6.9%.......3.3% Fox .................................43.9%...39.2% MSR........................................7.8%.......5.7% No Fear...................................5.8%.......4.9% One.........................................3.2%.......2.5% O'Neal ....................................9.8%.......5.4% Scott .......................................1.4% .........N/A Shift ........................................6.6%.......3.6% Thor ......................................19.1% ....14.8% Troy Lee..................................3.8%.......5.1% Other ....................................10.1%.......9.5%

What brand of chest protector do you wear? Acerbis ...................................3.8%.......1.6% Answer ...................................2.0%.......2.2% EVS.........................................7.8%.......7.1% Fly ...........................................2.0%.......1.8% Fox .................................39.3%...29.9% HRP ........................................3.2%.......2.9% MSR........................................4.0%.......1.9% No Fear...................................1.2%.......2.2% O'Neal ....................................2.3%.......2.2% Shift ........................................2.0%.......2.2% SixSixOne...............................4.0%.......6.3% Thor ......................................14.5% ....19.2% Troy Lee..................................2.0%.......3.4% Other.......................................2.3%.......6.5% None.......................................8.7% ....10.8% PROFILE Gender Male......................................96.8% ....97.1% Female....................................2.9%.......2.9% Age 12............................................1.7% .....N/A% 13-17 ....................................10.4% ....17.2% 18-24 ......................................5.5% ....15.5% 25-34 ....................................14.5% ....18.9% 35-44 ....................................24.9% ....28.5% 45-54 ....................................31.3% ....20.7% 55+ .......................................11.6%.......2.3% Are you married? Yes........................................56.8% ....49.1% No.........................................43.2% ....50.9% What is your total yearly household income? $150k+ ...................................7.6% $120k-$150k ..........................9.5% $90k-$120k ..........................19.0% $70k-$90k ............................11.0% $50k-$70k ............................15.9% $30k-$50k ............................21.1% Under $30k ..........................15.9% If you are over 18, what is your level of education? High school grad..................46.8% ....39.7% Attending college ...................9.2% ....13.2% Collage grad.........................30.8% ....35.5% Other ....................................13.2% ....11.6% Do you compete in sanctioned motorcycle races? Yes........................................63.1%.....62.6% No.........................................36.9%.....37.4% If yes, what class? Mini.........................................2.0%.......0.5% 80cc........................................5.6%.......3.8% 125cc....................................11.7%.....10.1% 250cc....................................28.4%.....23.3% 450cc....................................19.3%.....14.0% +25 .........................................6.6%.......2.1% +30 .......................................18.8%.....13.7% +40 .......................................27.9%.....20.6% +50 .......................................29.4%.......9.4% Pro ..........................................2.0%.......2.6% What type of racing do you compete in? Arenacross .............................7.6%.......9.5% Cross country.......................19.8%.....13.8% Desert...................................17.8%.......4.8% Motocross ............................89.8%.....88.8% Supercross .............................9.6%.......8.6% Supermoto .............................3.0%.......1.4% Trials .......................................6.1% .........N/A Other ....................................26.9%.......7.3% How often do you compete per year? 50+ times ...............................0.7%.......3.5% 40-49 times ............................2.2%.......4.7% 30-39 times ............................5.8%.......9.6% 20-29 times ..........................11.9%.....15.8% 10-19 times ..........................28.9%.....34.9% Less than 9...........................50.5%.....31.5% Does anyone else in your household race? Yes........................................29.8%.....35.8% No.........................................70.2%.....64.2%

How often do you ride? 3 or more/week....................18.8%.....24.6% 2 times/week........................25.5%.....29.5% Once a week ........................25.8%.....21.2% 2-3 times/month ..................22.3%.....17.8% Once a month or less ............7.6%.......7.0% How much of the maintenance/ repairs/hop-ups on your motorcycle are done by you? 100%....................................32.1%.....31.1% 75-99% ................................36.7%.....35.6% 50-74% ................................11.6%........18% 25-49% ................................11.8%.......9.6% Less than 25%.......................7.8%.......5.7% What brand of pickup do you own? Chevrolet..............................21.7%........22% Dodge...................................17.2%.....12.4% Ford................................22.3% ...26.3% GMC.....................................10.7%.......6.5% Honda.....................................2.7%.......1.7% Nissan.....................................4.2%.......4.8% Toyota...................................16.9%........15% Other.......................................3.6%.....11.1% Do you plan to buy a new truck in the next 18 months? Yes........................................17.4%.....20.3% No.........................................82.6%.....79.7% What other vehicles do you own? SUV ......................................30.9%.....34.8% RV/Camper ..........................19.1%.....16.2% Motorcycle trailer .................39.9%........39% Snowmobile ...........................5.2%.......8.1% Personal watercraft................7.8%.......7.6% R/C Car ................................12.1%........14% Mountain bike................39.6% ...53.2% BMX bike..............................17.9%.....21.5% Road bicycle ........................12.7%.....18.2% How do you transport your motorcycle? Pick up ................................69.7%.....54.5% Trailer....................................46.5%.....33.4% Hitch type carrier ...................8.7%.......4.7% Van..........................................5.5%.......7.4% What other sports/activites do you participate in? Hunting.................................32.1% Fishing..................................38.2% Camping...............................52.3% Boating.................................24.9% Truck off-roading..................14.5% Mountain biking ...................32.1% Street motorcycle riding ......22.5% Snowboarding......................13.9% Snow skiiing.........................11.8% Running ................................21.1% Road bicycle riding ..............13.3% Weight lifting.........................36.1% How many hours per week are you on the Internet per week? 1-5 ........................................55.7% 6-10 ......................................19.1% 11-20 ....................................11.7% 20+ .........................................3.8% None.......................................9.7% What type of Internet connection do you use? Broadband ...........................13.5% Cable ....................................24.3% DSL.......................................31.0% Dial-up....................................5.6% Wireless................................25.7% Where do you get your race coverage? Magazine..............................62.1%.....53.9% Internet .................................36.4%.....73.3% TV .........................................61.0%.....63.8% What other motorcycle magazines do you buy regularly? Dirt Bike................................................33.5% Cycle World ............................................5.8% Dirt Rider ..............................................38.2% Cycle News ............................................8.9% Transworld Motocross .........................49.2% RacerX..................................................42.6% Other.......................................................8.9%

- Online survey results are displayed in blue and top product results are listed in bold -

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 P a g e . . . .. . . .. . . . .. . . . .. . . .$ 5 8 2 5 .. . . . .. . . $ 5 7 0 0 . .. . . . .. $ 5 2 7 5 . . .. . . . .$ 5 1 7 5 2 / 3 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 4 6 7 5 . . . . .. . . . .4 5 6 0 .. . . . .. . . . 4 2 1 0 . . . .. . . . .. 4 1 5 0 1 / 2 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 3 6 7 0 . . . . .. . . . .3 5 9 0 .. . . . .. . . . 3 3 2 0 . . . .. . . . .. 3 2 5 0 1 / 3 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 2 6 2 0 . . . . .. . . . .2 5 6 0 .. . . . .. . . . 2 3 7 0 . . . .. . . . .. 2 3 3 0 1 / 4 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 2 0 5 0 . . . . .. . . . .1 9 9 0 .. . . . .. . . . 1 8 4 8 . . . .. . . . .. 1 8 0 0 1 / 6 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 1 4 5 0 . . . . .. . . . .1 4 2 5 .. . . . .. . . . 1 3 2 5 . . . .. . . . .. 1 2 9 0

BLACK & ONE COLOR 1 P a g e . . . .. . . .. . . . .. . . . .. . . .$ 7 0 0 0 .. . . . .. . . $ 6 7 1 0 . .. . . . .. . $ 6 3 5 0 . . .. . . . .$ 6 0 5 0 2 / 3 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 5 7 6 0 . . . . .. . . . .5 5 1 0 .. . . . .. . . . 5 2 2 5 . . . .. . . . .. 4 9 6 5 1 / 2 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 4 9 1 0 . . . . .. . . . .4 7 1 0 .. . . . .. . . . 4 4 6 0 . . . .. . . . .. 4 2 3 0 1 / 3 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 3 8 5 0 . . . . .. . . . .3 7 0 0 .. . . . .. . . . 3 4 9 0 . . . .. . . . .. 3 3 2 0

FOUR-COLOR 1 P a g e . . . .. . . .. . . . .. . . . .. . . . $ 9 7 9 0 .. . . . .. . . $ 9 3 0 0 . .. . . . .. . $ 8 8 1 0 . . .. . . . .$ 8 2 9 0 2 / 3 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 8 0 3 0 . . . . .. . . . .7 6 3 0 .. . . . .. . . . 7 2 2 0 . . . .. . . . .. 6 8 2 0 1 / 2 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 7 4 4 0 . . . . .. . . . .7 0 7 0 .. . . . .. . . . 6 6 9 0 . . . .. . . . .. 6 2 9 0 1 / 3 . . . .. . . . .. . . . .. . . . .. . . .. . . . .. 6 2 7 0 . . . . .. . . . .5 9 5 0 .. . . . .. . . . 5 6 4 0 . . . .. . . . .. 5 3 3 0

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

B&W Color

1 / 6 p a ge . $ 8 0 5 9 5 5 . . . . $ 7 4 5 8 9 5 . . . . $ 6 9 0 3 - i n c h . . .. . $ 5 5 0 6 7 5 . .. . $ 5 1 0 6 3 5 .. . . $ 4 7 0 2 - i n c h . . .. . $ 4 0 5 5 0 5 . .. . $ 3 7 5 4 7 5 .. . . $ 3 4 5 1 - i n c h . . .. . $ 2 8 0 3 8 0 . .. . $ 2 6 0 3 6 0 .. . . $ 2 4 0 Word ads: $2.00 per word, with $54.00 min.

B&W Color

8 4 0 .. . . . .$ 5 9 5 6 0 5 .. . . . .$ 4 1 0 4 4 5 .. . . . .$ 3 0 0 3 4 0 .. . . . .$ 2 1 0

745 535 400 310

MAIL ORDER ADVERTISING RATES BLACK & WHITE

12X

MAIL ORDER ADVERTISING

FOUR-COLOR 1 P a ge . . . . . . . . . . . . . . . . . . . . . $ 7 4 8 0 . . . . . . . . . $ 7 1 1 0 . . . . . . . . $ 6 7 4 0 . . . . . . . . . $ 6 1 7 0 2 / 3 . . .. . . . .. . . .. . . . .. . . . .. . . . .. . 6 6 5 0 . .. . . .. . . . .6 3 3 0 .. . . .. . . . .6 0 0 0 . . . .. . . .. . . 5 5 0 0 1 / 2 . . .. . . . .. . . .. . . . .. . . . .. . . . .. . 5 9 9 0 . .. . . .. . . . .5 6 9 0 .. . . .. . . . .5 3 9 0 . . . .. . . .. . . 4 9 3 0 1 / 3 . . .. . . . .. . . .. . . . .. . . . .. . . . .. . 5 1 7 0 . .. . . .. . . . .4 9 1 0 .. . . .. . . . .4 6 6 0 . . . .. . . .. . . 4 2 6 0

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, MXA, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

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* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15%

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

J a n u a r y 2 0 1 1 .. . . . .. . 1 0 - 1 5 - 2 0 1 1 . . .. . . 1 0 - 2 2 - 2 0 1 1 . . .. . . . .1 2 - 9 - 2 0 1 0 F e b r u a r y 2 0 1 1 . . . .. . 1 1 - 1 7 - 2 0 1 1 . . .. . . 1 1 - 2 4 - 2 0 1 1 . . .. . . . .1 - 1 3 - 2 0 1 1 M a r c h 2 0 1 1 . . . .. . . . .. . 1 2 - 1 5 - 2 0 1 1 . . .. . . 1 2 - 2 2 - 2 0 1 1 . . .. . . . .2 - 1 0 - 2 0 1 1 A p r i l 2 0 1 1 . .. . . .. . . . .. . . . 1 - 1 7 - 2 0 1 1 . . .. . . . .1 - 2 4 - 2 0 1 1 . . .. . . . .3 - 1 0 - 2 0 1 1 M a y 2 0 1 1 . . .. . . .. . . . .. . . . 2 - 1 5 - 2 0 1 1 . . .. . . . .2 - 2 3 - 2 0 1 1 . . .. . . . .4 - 1 4 - 2 0 1 1 J u n e 2 0 1 1 . .. . . .. . . . .. . . . 3 - 1 5 - 2 0 1 1 . . .. . . . .3 - 2 2 - 2 0 1 1 . . .. . . . .5 - 1 2 - 2 0 1 1 J u l y 2 0 1 1 . . .. . . .. . . . .. . . . 4 - 1 4 - 2 0 1 1 . . .. . . . .4 - 2 1 - 2 0 1 1 . . .. . . . .. 6 - 9 - 2 0 1 1 A u g u s t 2 0 1 1 . .. . . . .. . . . 5 - 1 6 - 2 0 1 1 . . .. . . . .5 - 2 3 - 2 0 1 1 . . .. . . . .. 7 - 7 - 2 0 1 1

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

S e p t e m b e r 2 0 1 1 . . . .. 6 - 1 5 - 2 0 1 1 . .. . . .. . 6 - 2 2 - 2 0 1 1 . .. . . .. . 8 - 1 1 - 2 0 1 1 O c t o b e r 2 0 1 1 . . . .. . . . .. 7 - 1 8 - 2 0 1 1 . .. . . .. . 7 - 2 5 - 2 0 1 1 .. . . . .. . . 9 - 8 - 2 0 1 1 N o v e m b e r 2 0 1 1 . . . . .. 8 - 1 5 - 2 0 1 1 . .. . . .. . 8 - 2 2 - 2 0 1 1 . .. . . .. . 1 0 - 6 - 2 0 1 1 D e c e m b e r 2 0 1 1 . . . . .. 9 - 1 5 - 2 0 1 1 . .. . . .. . 9 - 2 2 - 2 0 1 1 .. . . . .1 1 - 1 0 - 2 0 1 1 J a n u a r y 2 0 1 2 . . . .. . . .1 0 - 1 7 - 2 0 1 1 .. . . . .1 0 - 2 4 - 2 0 1 1 . .. . . .. . 1 2 - 8 - 2 0 1 1 F e b r u a r y 2 0 1 2 . .. . . .1 1 - 1 6 - 2 0 1 1 .. . . . .1 1 - 2 3 - 2 0 1 1 . .. . . .. . 1 - 1 2 - 2 0 1 2 Ma rc h 2 01 2 . .. . . . .. . . .1 2 -1 4 -2 01 1 .. . . . .1 2 -2 1- 2 01 1 .. . . . .. . . 2- 9- 20 1 2

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DIRT WHEELS MAGAZINE

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QUICK FACTS • TOTAL readership of over 400,000 • 97% own an ATV • 46% of Dirt Wheels readers own three or more ATVs in their household • 70% of readers have 2 or more family members who ride • 71% have purchased products from Dirt Wheels ads Dirt Wheels has been the number one ATV magazine in both circulation and advertising for over 30 years, and is nearly three times the size of its closest competitor. The Dirt Wheels audience is the most avid in the sport. They pay $5.99 per copy and read it cover to cover, holding on to an issue for 2.5 years and reading it 8.3 times. Combine the most avid audience, the largest circulation, penetration on thousands of newsstands across the world, and you have what advertisers say is the most profitable magazine in the motorcycle or ATV market. Dirt Wheels is the only mustbuy in the ATV industry!

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- Online survey results are displayed in blue and top product results are listed in bold VEHICLE OWNERSHIP How often do you buy Dirt Wheels magazine? I-4 issues a year ..................3% ......20% 5-8 issues a year .................4% ...18.1% 9-12 issues a year .............10% ...27.8% Subscribe ..........................83% ...34.1% How many people besides yourself look through your copy of Dirt Wheels? None....................................8% .....8.3% 1 ........................................22% ...17.7% 2 ........................................23% ...26.2% 3 ........................................20% ......20% 4 ........................................13% .....9.8% 5 ..........................................5% .....5.3% 6+ ........................................8% ...12.7% Do you own an ATV? Yes.....................................97% ...84.5% No........................................3% ...15.5% How many ATVs do you own? 1 ........................................31% ...39.9% 2 ........................................31% ......31% 3 ........................................23% ...16.9% 4+ ......................................16% ...12.2% What year is your newest ATV? 2010 ....................................3% .....4.5% 2009 ..................................10% ...13.4% 2008 ..................................21% ...18.5% 2007 ..................................17% ...11.9% 2006 ..................................10% ...11.6% 2005 ....................................9% .....9.7% 2004 ....................................7% .....6.2% 2003 ....................................7% .....5.1% 2002 or earlier ...................16% ......19% What brand is your newest ATV? Arctic Cat ............................4% .....2.9% Bombardier .........................2% .....0.4% Can-Am ...............................3% ........4% Honda................................25% ...26.5% Kawasaki .............................9% .....7.7% KTM.....................................1% .....0.4% Polaris ...............................14% ...15.4% Suzuki................................11% .....9.5% Yamaha ........................30% ..28.3% Other ...................................1% ........5% What type is your newest ATV? Sport 2WD....................37% ..50.8% Utility 2WD ..........................5% .....8.1% Sport 4x4.............................4% .....6.1% Utility 4x4 ..........................48% ...26.3% Side by Side ........................2% .....2.6% Entry level............................0% .....1.1% Youth ...................................2% .....5.2% What engine type is your newest ATV? 2-stroke ...............................6% .....9.4% 4-stroke .............................94% ...90.6% What size is your newest ATV? 50-70cc ...............................0% .....1.4% 80-90cc ...............................3% .....3.7% 125-199cc ...........................2% .....3.3% 200-299cc .........................13% ...15.9% 300-399cc .........................11% ...15.6% 400-499cc .........................33% ...30.9% 500-599cc ...........................9% .....9.1% 600cc...................................7% .....6.4% 700cc+ ..............................22% ...13.7% Which of these factors influenced you most when you bought your ATV? Mag test results.................44% ...36.3% Factory cont. program ........4% .....2.1% Local dealer support .........16% ...15.1% Previous brand experience ..47% ....39.4% Price ..................................45% ...51.2% Friend's recommendation ..22%....28.3% Showroom availability .........7% ...12.2% Factory race team results ...3% .....6.2% Parent's recommendation ....3%......6.7% Dealer recommendation ......5% .....9.2%

Do you influence your friends on what ATV they should buy? Yes.....................................75% ...82.3% No......................................25% ...17.7% Do you plan to buy an ATV in the next 12 months? Yes.....................................44% ...57.9% No......................................56% ...42.1% Which brand do you plan to buy? Arctic Cat ............................2% .....1.8% Can-Am .............................14% .....7.2% Honda................................22% ...21.7% Kawasaki .............................8% .....5.2% KTM.....................................3% .....2.4% Kymco .................................3% .....2.6% Polaris ...............................18% .....9.3% Suzuki..................................6% .....6.2% Yamaha ........................25% .....26% Undecided.........................22% ...14.7% What type of ATV will you buy? Sport 2WD....................41% ..46.3% Utility 2WD ..........................1% .....2.6% Sport 4x4...........................17% .....9.3% Side-by-side......................10% ........5% Utility 4x4 ..........................28% ...21.3% Entry level............................2% ........2% Youth ...................................2% .....4.6% Undecided...........................7% .....8.9% What type engine will it have? 2-stroke ...............................4% .....6.7% 4-stroke .............................90% ...79.4% Undecided...........................8% ...13.9% What size will you buy? 50-70cc ...............................2% .....1.8% 80-90cc ...............................0% .....2.8% 125-199cc ...........................3% .....1.8% 200-299cc ...........................7% .....7.3% 300-399cc .........................10% ...10.5% 400-499cc....................29% ..30.7% 500-599cc .........................11% .....7.9% 600-700cc .........................13% ...13.3% 701cc+ ..............................26% .....8.7% Undecided.........................14% ...15.2% How do you use your ATV(s)? Off-road fun riding.............98% ...96.3% Farm vehicle ......................24% ...16.7% Hunt/fish/camp .................38% ...36.3% Racing ...............................22% ...23.3% What types of terrain do you ride on? Desert................................14% ...14.8% Sand dunes .......................29% ...29.2% Mud/swamp ......................50% ...49.8% Snow/ice ...........................50% ...45.3% Trails/forests ......................94% ...91.5% Farmland ...........................47% ......47% How many of your family members also ride? 1 ........................................15% ...14.9% 2 ........................................19% ...23.2% 3 ........................................19% ...18.7% 4+ ......................................37% ...35.2% None..................................11% ........8% Do you compete in organized races? Yes.....................................14% ...18.2% No......................................86% ...81.8% What type of racing do you compete in? Motocross .........................59% ...32.9% Desert/Baja .........................6% .....4.7% X-country/Hare scrambles 44% ...39.3% Flattrack ............................20% ...19.8% Sand drags........................19% ...14.1% Ice racing.............................6% .....5.7% ATV pulls & Mud bogs .......36% ......22% Do you own a pickup truck? Yes.....................................83% ...79.2% No......................................17% ...20.8%

What brand of pickup do you own? Chevrolet ...........................32% ...28.5% Honda..................................1% .....1.1% Nissan .................................2% ........4% Dodge................................21% ...19.6% Ford..............................34% ..29.2% GMC ....................................9% .....7.7% Toyota..................................7% .....7.6% Other ...................................3% .....2.3% What other vehicles do you own? Car.....................................54% ......56% SUV ..............................40% ..31.2% RV/Camper........................15% ...14.2% Travel trailer .........................9% ...12.3% Motorcycle trailer ..............28% ...21.1% Off-road motorcycle ..........14% ...17.4% Side-by-side........................4% .....4.9% Street motorcycle..............17% ...14.2% Snowmobile ......................11% ...10.1% Personal watercraft .............4% .....6.8% Mountain bike....................31% ...37.5% R/C Car .............................15% ...20.5% BMX bike...........................13% ......20% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DW ....................59% .....32% Catalogs ............................35% ........8% Editorial in DW...................17% .....6.4% Friends ..............................12% .....6.3% Other magazines .................3% .....0.9% At competitions ...................2% .....0.5% Bike shop ............................9% ........7% Internet ..............................41% ...30.8% Other ..................................5% .....8.2% Does your ATV dealer generally stock the parts and accessories you want to buy? Yes.....................................43% ...53.2% No......................................57% ...46.8% On an average, how much do you spend on parts and accessories for your ATV each month? $400+ ..................................2% .....3.9% $300-$399 ...........................2% .....3.5% $200-$299 ...........................7% ...10.7% $100-$199 ...................24% ..24.7% Less than $100..................65% ...57.2% Have you ever purchased products from ads in Dirt Wheels? Yes.....................................71% ...59.7% No......................................29% ...40.3% What complete exhaust have you purchased for your four-stroke? Big Gun ...............................3% .....2.6% Curtis Sparks.......................1% .....0.6% DG .......................................3% .....3.4% DMC ....................................1% .....0.5% Dr. D ....................................1% .....0.5% FMF ..............................17% ....9.0% HMF...................................10% .....7.3% LRD .....................................1% .....0.5% LEXX....................................1% ........1% Pro Circuit ...........................3% .....2.4% SuperTrapp..........................2% .....2.1% Two Brothers .......................1% .....0.8% Trinity ...................................1% .....0.8% White Bros...........................2% .....3.5% Yoshimura............................4% ........6% Slip-on.................................3% .....2.6% Stock ...................................8% ...14.2% None..................................45% ...24.5% Other ...................................5% ...17.8% What exhaust silencer have you purchased? Aaen ....................................1% .....0.2% Big Gun ...............................2% ........3% CT........................................0% ........1% DG .......................................3% .....2.9% DMC ....................................0% .....0.5% Dr. D ....................................1% .....0.7%

FMF ................................8% ....9.5% HMF.....................................8% .....6.9% LRD .....................................1% .....0.5% LEXX....................................1% .....1.4% Pro Circuit ...........................2% .....2.7% SuperTrapp..........................2% .....1.9% Toomey................................1% .....0.2% Two Brothers .......................3% .....1.5% Trinity ...................................1% .....0.8% White Bros...........................1% .....3.2% Yoshimura............................3% .....5.9% Stock ...................................7% ......12% Other ...................................4% ...30.6% None..................................53% ...14.7% What handlebars have you purchased? Answer/Pro Taper ........17% ..12.7% Azonic..................................0% .....0.2% DG .......................................0% .....1.5% Fasst....................................4% .....2.2% Fly........................................3% .....3.4% Moose .................................4% .....5.8% O'Neal .................................1% ........2% Renthal ........................15% ..20.5% Sunline.................................1% .....0.3% Tag.......................................4% .....3.4% Tusk .....................................3% .....2.2% Stock .................................33% ...35.6% Other .................................13% ...10.1% What sprockets have you purchased? Moose .................................5% .....4.4% Primary Drive.......................9% .....5.3% Renthal ........................14% ..20.1% SideWinder..........................6% .....4.2% Sunstar ................................9% .....4.2% Sunline.................................3% ........2% Stock .................................37% ...42.7% Other .................................15% ...17.2% What chain have you purchased? D.I.D ..................................21% ......16% EK........................................2% .....1.4% Moose .................................3% .....3.2% Primary Drive.......................4% .....4.1% Regina .................................3% .....0.9% Renthal ........................10% ..14.0% RK........................................5% .....4.3% SideWinder..........................4% .....3.9% Stock .................................34% ...40.6% Other .................................12% ...11.5% What grips have you purchased? 909 ......................................2% .....1.6% Answer ................................3% .....1.3% ODI ......................................5% .....4.6% O'Neal .................................4% .....5.4% Oury.....................................5% .....2.1% Pro-Grip.............................13% ...16.1% Renthal ..............................11% ...10.9% Scott ............................17% ..16.8% Smith ...................................3% .....1.8% Stock .................................20% ...24.9% Other .................................16% ...14.6% What air filter have you purchased? K&N..............................45% ..46.5% Pro Filter ..............................3% .....3.7% Twin-Air ...............................6% .....5.1% NoToil ..................................2% .....0.9% Uni-Filter............................21% ...17.3% Stock .................................24% ...20.1% Other ...................................4% .....6.5% What front tires have you purchased? Carlisle ................................6% .....3.9% Cheng Shin..........................1% .....0.2% Dunlop.................................7% .....8.8% Duro.....................................1% .....0.5% Goodyear ............................2% .....2.9% Greenball .............................1% .....1.1% ITP ...............................26% ..23.9% Kenda ..................................9% .....4.5% Maxxis ...............................20% ...22.7% Pirelli....................................1% .....0.5% SkatTrak .............................3% .....1.5% STI .......................................0% .....0.6% Stock .................................21% ......19% Other .................................10% ...10.3%

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DIRT WHEELS MAGAZINE

- Online survey results are displayed in blue and top product results are listed in bold What rear tires have you purchased? Carlisle ................................7% .....4.3% Cheng Shin..........................1% .....0.3% Dunlop.................................7% ........6% Duro Tire..............................1% .....0.5% Goodyear ............................2% .....2.6% Greenball .............................1% .....1.2% ITP ...............................31% ..27.5% Pirelli....................................1% .....0.5% Kenda ................................11% .....4.9% Maxxis ...............................23% ...23.7% Ohtsu...................................1% .....0.3% Sand Tires Unltd..................3% .....0.6% Skat Trak .............................4% ........2% STI .......................................0% .....0.6% Stock .................................13% ...14.3% Other .................................11% ...10.2% How many pairs of tires do you buy a year? 1...................................46% ..39.7% 2 ........................................11% ......20% 3 ..........................................5% .....2.4% 4 ..........................................2% ........4% 5+ ........................................1% .....1.7% None..................................34% ...32.2% What wheels have your purchased? AMS.....................................3% .....0.5% Douglas .............................16% ........0% Hiper....................................3% .....1.9% High Lifter............................1% .....0.5% ITP ...............................30% ..31.6% Motosport Alloy...................1% ........2% OMF ....................................1% .....0.8% Vision Wheel........................1% .....1.5% Stock .................................37% ...44.7% Other ...................................8% ...16.5% What brake pads have your purchased? DP/Dunlop...........................2% ........2% EBC..............................31% ..23.3% Galfer...................................1% .....1.5% Moose .................................3% .....4.2% SBS .....................................1% .....1.2% Streamline ...........................1% .....2.5% Tusk .....................................5% .....4.2% Vesrah..................................1% .....0.7% Stock .................................45% ...49.6% Other ...................................8% ......11% What nerf bars have you purchased? AC .......................................7% .....4.9% DG .......................................8% ...10.4% IMS/Roll Design ..................1% .....0.8% Pro Aluminum......................2% .....3.3% Pro Amor ........................8% ..13.8% Tusk .....................................4% .....3.9% Stock ...................................8% ...12.5% None..................................49% ...40.1% Other .................................11% ...10.3% What brand of 4-stroke oil do you use? AMSOIL ...............................9% ...10.8% Bel-Ray................................4% .....2.3% Castrol .................................9% .....6.6% Hondaline ..........................15% ...12.0% Kawasaki .............................5% .....3.3% Lucas...................................3% .....4.9% Maxima................................5% .....3.9% Mobil 1 ................................5% .....6.5% Motorex ...............................1% ........1% Motul ...................................2% .....0.6% Pennzoil...............................2% .....3.2% Quaker State .......................2% .....2.7% Silkolene..............................1% .....0.6% Spectro................................1% .....0.9% Valvoline ..............................8% .....8.4% Yamalube .....................20% ..17.8% Other .................................17% ...10.6% None....................................5% .....3.9%

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What brand of 2-stroke oil do you use? AMSOIL ...............................6% .....6.5% Bel-Ray................................4% .....4.5% Castrol .................................2% .....3.9% Hondaline ............................1% .....2.6% Kawasaki .............................1% .....1.1% Maxima................................3% .....4.1% Pennzoil...............................0% ........2% Spectro................................2% .....1.7% Valvoline ..............................1% .....2.6% Yamalube .......................8% ..10.2% Other ...................................8% ...14.6% None..................................63% ...46.1% What brand of gearbox oil do you use? AMSOIL ...............................8% ...12.7% Bel-Ray................................8% .....5.7% Castrol .................................8% ...11.1% HP-2 ....................................2% .....2.2% Lucas...................................8% ...10.9% Maxima................................5% .....6.4% Mobil 1 ................................5% .....6.7% Motorex ...............................1% .....0.8% Motul ...................................1% .....1.3% Pennzoil...............................3% .....6.2% Silkolene..............................1% ........1% Spectro................................1% .....1.8% Yamalube .....................20% ..21.1% Other .................................29% ...12.1% What graphics have you purchased? Alba .....................................2% ........0% Decal Works ........................1% .....3.7% Factory Effex..................7% ....7.1% FMF .....................................3% .....4.2% N-Style ................................0% .....3.7% One Industries .....................5% .....5.8% Pro Circuit ...........................3% .....2.9% Verde Powersports..............1% .....1.3% Stock/OEM........................44% ...50.2% Other .................................33% ...19.6% Have you had your suspension modified? Yes ....................................20% ...21.1% No......................................80% ...78.9% Have you modified your engine in any way? Yes.....................................34% ...34.2% No......................................66% ...65.8% RIDING GEAR What is you main source of info for purchasing riding gear? Ads in DW ....................41% ..32.8% Catalogs ............................31% ...11.9% Editorial in DW...................10% .....4.2% Friends ................................7% .....8.3% Other mags .........................2% .....0.8% At competitions ...................1% .....0.8% Bike shop ..........................12% ...10.6% Internet ..............................30% ...28.6% Other ...................................6% .....1.8% Where do you purchase the majority of your riding gear? Ads in DW ...........................9% .....7.6% Mail order catalog .............22% .....9.3% Internet ........................33% ..40.9% Local ATV dealer ...............27% ...27.6% ATV shop ...........................15% ...11.9% Other ...................................5% .....2.7% How much do you spend on riding gear and apparel during the year? $1500+ ................................1% .....1.4% $1200-$1499 .......................0% ........1% $1000-$1199 .......................0% .....0.9% $800-$999 ...........................1% .....1.1% $600-$799 ...........................1% ........3% $400-$599 ...........................6% .....6.9% $250-$399 .........................14% ...19.3% $249 or less .................77% ..66.4%

What brand of helmet have you purchased? Answer ................................3% .....1.7% Arai ......................................4% .....0.9% ARC .....................................2% .....0.1% Bell ....................................14% .....9.2% Fly........................................8% .....5.3% Fox ......................................9% ...13.8% HJC ..............................31% ..23.8% Hondaline ............................1% .....0.4% KBC .....................................4% .....2.3% M2R.....................................3% .....1.4% MSR ....................................2% ........2% One Industries .....................1% .....1.4% O'Neal .................................6% .....6.2% SixSixOne............................1% .....0.9% Shoei ...................................5% .....2.9% Thor .....................................8% .....6.5% Troy Lee...............................2% .....1.9% Other ................................21% ...15.2% None....................................5% .....2.9% What brand goggles have you purchased? Answer ................................4% .....0.7% Fly........................................2% ........2% Fox ....................................10% ...10.6% Oakley ...............................15% ...17.9% Pro Grip ...............................2% .....1.6% Scott ............................49% .....34% Smith .................................16% .....6.4% Spy ......................................8% .....5.2% Thor .....................................9% .....6.1% Xtreme .................................1% .....0.7% X Brand ...............................0% .....0.4% Other ...................................8% .....5.6% None....................................9% .....8.9% What brand of gloves have you purchased? Acerbis ................................1% .....0.3% Answer ................................9% .....4.7% ARC .....................................2% .....0.3% AXO .....................................2% .....1.3% Fly........................................6% .....4.9% Four .....................................2% .....1.2% Fox ...............................30% ..31.1% MSR ....................................7% .....3.3% No Fear................................2% .....2.4% Ocelot..................................2% ........1% One Industries .....................1% ........0% O'Neal .................................9% .....5.2% Pro Grip ...............................2% .....2.7% SixSixOne............................1% ........1% Shift .....................................8% .....4.9% Thor ...................................20% ...13.5% Troy Lee...............................1% .....1.3% Other .................................19% ...15.9% None..................................13% ...12.7%

O'Neal .................................5% .....7.4% One Industries .....................0% ........0% Shift .....................................7% .....4.9% Thor ...................................11% ...10.3% Troy Lee...............................1% .....1.4% Other ...................................6% ........7% None..................................46% ...30.1% What brand of shoulder pads have you purchased? Acerbis ................................1% .......N/A Answer ................................1% .......N/A AXO .....................................1% .......N/A EVS......................................1% .....0.7% Fly........................................1% .....1.9% Fox .................................9% ..12.2% Thor .....................................5% .....7.7% MSR ....................................1% .....1.2% O'Neal .................................1% .....2.4% SixSixOne............................1% .....1.6% Shift .....................................1% .....1.4% Other ...................................2% .....9.2% None..................................75% ...60.4% PROFILE What is your gender? Male...................................96% ...93.8% Female.................................4% .....6.2% How old are you? Under 12 .............................1% ........1% 12-15 ...................................6% ...11.5% 16-20 ...................................7% ...14.3% 21-24 ...................................5% ........9% 25-29 .................................13% ...12.8% 30-39 .................................28% ...28.1% 40-49 .................................21% ...17.9% 50+ ....................................19% .....5.3% Are you married? Yes.....................................60% ...48.9% No......................................40% ...51.1% What is your total yearly household income? Under $30k........................16% ......24% $30k-$50k .........................42% ...26.2% $50k-$70k .........................18% ...17.8% $70k-$90k .........................13% ...13.7% $90k-$120k .........................7% ...10.4% $120k-$150k .......................3% .....5.1% $150k+ ................................2% .....2.8% If you are over 18, what is your level of education? High school grad...............62% ...50.3% Attending college ................6% ...14.2% College grad......................21% ......26% Other .................................10% .....9.4%

What brand of boots have you purchased Answer ................................2% .....2.4% ARC .....................................2% .....0.5% AXO .....................................2% .....2.1% Alpinestars ........................11% ...12.4% Fly........................................2% .....4.3% Fox ...............................12% ..14.6% Gaerne.................................2% .....0.5% MSR ....................................1% .....2.1% Ocelot..................................2% .....1.6% O'Neal .................................8% .....7.2% Thor ...................................12% ...11.4% Other .................................14% .....9.8% None..................................38% ...31.2%

What other sports/activities do you participate in? Truck off-roading ...............27% ...32.8% R/C cars ............................18% ...20.8% Hunting..............................50% ...48.6% Fishing...............................63% ...63.3% Camping............................65% ...70.5% Boating ..............................34% ...32.9% Mountain biking.................24% ...25.8% Off-road moto riding..........23% ...25.3% Personal watercraft .............9% ...12.6% Snowboarding .....................8% ...13.4% Snow skiing .........................7% ......10% Running .............................12% ...16.5%

What brand of riding pants have you purchased? Answer ................................6% .....4.9% ARC .....................................1% .....0.8% AXO .....................................1% .....1.4% Fly........................................4% .....4.4% Fox ...............................18% .....19% Four .....................................1% .....0.8% MSR ....................................3% .....3.3% No Fear................................2% .....2.1% Ocelot..................................2% .....2.2%

What type of video game system do you own? Playstation 1 or 2 ..............40% ...39.6% Playstation 3......................17% ......27% Nintendo Wii......................32% ...39.3% Dreamcast ...........................2% .....1.4% X Box ................................11% ......13% 360 X Box..........................17% ...30.9% Use computer....................20% ...28.9% Other ...................................7% .....3.4% None..................................24% ...10.1%

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GENERAL ADVERTISING RATES BLACK & WHITE

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1 P a g e . .. . . .. . . . .. . . . .. . . .. . $ 5 7 3 5 . . . . .. . . $ 5 6 1 0 . . .. . . .. . . $ 5 3 6 0 . . .. . . . .. $ 5 0 8 0 2 / 3 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 4 6 1 0 . . . . .. . . . .4 4 7 5 . .. . . . .. . . .4 2 7 5 . . . .. . . .. . . 4 0 6 5 1 / 2 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 3 5 6 0 . . . . .. . . . .3 4 7 5 . .. . . . .. . . .3 3 2 0 . . . .. . . .. . . 3 1 3 0 1 / 3 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 2 5 6 0 . . . . .. . . . .2 4 8 5 . .. . . . .. . . .2 3 7 5 . . . .. . . .. . . 2 2 5 0 1 / 4 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 1 9 9 0 . . . . .. . . . .1 9 6 0 . .. . . . .. . . .1 8 7 0 . . . .. . . .. . . 1 7 7 5 1 / 6 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 1 4 7 5 . . . . .. . . . .1 3 9 5 . .. . . . .. . . .1 3 2 0 . . . .. . . .. . . 1 2 5 0

BLACK & ONE COLOR 1 P a g e . .. . . .. . . . .. . . . .. . . .. . $ 7 2 9 5 . . . . .. . . $ 6 9 7 5 . . .. . . .. . $ 6 7 0 0 . . . .. . . .. . $ 6 3 2 5 2 / 3 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 6 1 9 0 . . . . .. . . . .5 9 1 5 . .. . . . .. . . .5 7 0 0 . . . .. . . . .. . . 5 3 7 0 1 / 2 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 4 8 7 0 . . . . .. . . . .4 6 6 0 . .. . . . .. . . .4 4 8 5 . . . .. . . . .. . . 4 2 1 5 1 / 3 . . .. . . . .. . . . .. . . .. . . . .. . . . .. . . 3 9 1 5 . . . . .. . . . .3 6 6 0 . .. . . . .. . . .3 5 4 0 . . . .. . . . .. . . 3 3 2 5

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QUICK FACTS • Total readership of over 150,000 • 64% of readers own 2 or more quads • 64% have purchased products from ads in ATV Action • Readers spend over $70 million a year in parts and accessories Whether their favorite riding spots are sand dunes, deep woods, mud bogs, public lands, or private OHV parks, ATV Action’s readers are the cream of the OHV enthusiasts. They demand the most out of their machines and want the best performance products, safety gear and accessories available. ATV Action delivers the latest tests, shootouts, product evaluations, features, and event coverage that the dynamic and informed OHV enthusiast demands. For nearly 30 years, ATV Action has continued to provide its readers with unforgettable, high-impact photography and detailed, insightful writing, both in print and online versions that other publications can’t match. UTV Action, ATV Action’s monthly bonus, magazine-withina-magazine, brings the Side-bySide segment of the sport to enthusiasts in a focused publication created just for them. UTV Action’s tests, shootouts, product evaluations and features fuel the big-spending readers’ interests in the machines and aftermarket products that have made UTVing the fastest-growing segment in off-road motosports.

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- Online survey results are displayed in blue and top product results are listed in bold VEHICLE OWNERSHIP Do you own an ATV? Yes .....................................96.4% ....79.9% No ........................................3.6% ....20.1% How many ATVs do you own? 1 .........................................34.8% ....38.2% 2 .........................................30.4% ....34.3% 3 .........................................19.9% ....12.7% 4+.......................................14.9% ....14.7% What year is your newest ATV? 2010 .....................................3.7% .........6% 2009 ...................................11.7% .......11% 2008 ...................................14.2% .......20% 2007 ...................................18.5% .......10% 2006 .....................................9.3% .......11% 2005 .....................................7.4% .........4% 2004 .....................................4.9% .........7% 2003 .....................................9.3% .........5% 2002 or earlier ....................21.0% .......26% What brand is your newest ATV? Apex.....................................0.0% .........1% Arctic Cat .............................1.8% .........4% Bombardier ..........................1.2% .........3% Can-Am................................3.0% .........3% Honda ................................25.6% ....28.7% Kawasaki..............................6.1% ......7.9% Kymco..................................1.2% .........1% Polaris ................................14.0% ......5.9% Suzuki ................................12.2% ......5.9% Yamaha ........................32.3%...32.7% Other ....................................2.4% .........2% What type is your newest ATV? Sport 2WD....................43.0%...52.5% Utility 2WD ...........................7.3% ......7.1% Sport 4x4 .............................9.1% ......8.1% Utility 4x4 ...........................28.5% ....17.2% Side-by-Side........................5.5% .........2% Entry-Level...........................1.2% .........2% Youth....................................5.5% ....11.1% What engine type is your newest ATV? 2-stroke................................5.1% ....17.2% 4-stroke..............................94.9% ....82.8% What size is your newest ATV? 50-79cc................................1.3% .........2% 89-90cc................................3.8% ......7.9% 125-199cc............................3.1% ....10.9% 200-299cc..........................11.3% ....12.9% 300-399cc..........................17.5% ....13.9% 400-499cc....................36.3%...25.7% 500-599cc............................8.1% ......5.9% 600cc ...................................5.6% ......7.9% 700+cc ...............................13.1% ....12.9% Which of these factors influenced you most when you bought your ATV? Mag test results .................28.9% ....35.6% Factory cont program ..........0.6% .........1% Dealer support ...................13.9% ....13.9% Previous brand exp............34.9% ....31.7% Price.............................28.3%...45.5% Friend's recommend..........17.5% ....30.7% Showroom avail ...................4.8% ....14.9% Factory race results .............1.8% .........5% Parent's recommend ...........2.4% ......6.9% Dealership recommend........4.2% ....10.9% Do you influence your friends on what ATV they should buy? Yes ....................................80.5% ....83.2% No ......................................19.5% ....16.8% Do you plan to buy an ATV in the next 12 months? Yes .....................................44.8% .......52% No .....................................55.2% .......48% What brand do you plan to buy? Arctic Cat .............................3.2% .........3% Can-Am................................6.4% ......4.5% Honda ................................13.8% ....25.4% Kawasaki..............................5.3% .........9% KTM .....................................1.1% ......1.5% Kymco..................................3.2% .........3% Polaris ................................10.6% .........6% Suzuki ..................................3.2% .........3% Yamaha ........................24.5%...23.9% Other ....................................1.1% .........0% Undecided .........................25.5% ....20.9%

What type of ATV will you buy? Sport 2WD....................26.7%...38.8% Utility 2WD ...........................2.3% .........3% Sport 4x4 ...........................10.5% ....19.4% Side-by-side ......................11.6% ......1.5% Utility 4x4 ...........................25.6% ....20.9% Entry-level ............................1.2% ......1.5% Youth....................................4.7% .........3% Undecided .........................17.4% ....11.9% What type engine will it have? 2-stroke................................7.7% ....10.6% 4-stroke..............................83.3% ....71.2% Undecided ...........................9.0% ....18.2% What size will you buy? 50-79cc................................1.4% ......1.5% 80-99cc................................4.1% .........3% 100-199cc............................2.7% .........3% 200-299cc..........................10.8% .........9% 300-399cc............................2.7% ....14.9% 400-499cc....................28.4%...20.9% 500-599cc..........................12.2% ......4.5% 600-700cc..........................21.6% ....19.4% 700+cc ...............................13.5% ......7.5% Undecided .........................21.6% ....16.4% How do you use your ATV(s)? Off-road fun riding .............92.2% ....96.7% Farm vehicle ......................25.3% ....12.2% Hunt/fish/camp ..................41.0% ....23.6% Racing................................20.5% ....14.6% What types of terrain do you ride on? Desert ................................12.0% ....10.5% Sand dunes........................23.5% ....27.4% Mud/swamp.......................53.6% ....46.8% Snow/ice ............................54.8% ....32.3% Trails/forests.......................90.4% ....82.3% Farmland............................51.8% ....39.5% How many of your family members also ride? 1 .........................................15.6% ....14.5% 2 .........................................17.4% ....29.8% 3 .........................................21.6% ....15.3% 4+.......................................37.1% ....27.4% None ....................................8.4% ....12.9% Do you compete in organized races? Yes .....................................13.0% ....16.7% No ......................................87.0% ....83.3% What type of racing do you compete in? Motocross..........................47.6% ....17.4% Desert/baja ..........................0.0% ....10.9% X-Country/Hare scrambles 71.4% ....23.9% Flattrack .............................38.1% ....15.2% Sand drags ........................14.3% ....21.7% Ice racing ...........................23.8% ......6.5% ATV pulls ..............................9.5%.......XX% Mud bogs...........................71.4%.......XX% Do you own a pickup truck? Yes .....................................80.1% ....68.9% No ......................................19.9% ....31.1% What brand pickup truck do you own? Chevrolet .....................39.1%...23.7% Honda ..................................1.5% ......3.1% Nissan ..................................3.8% ......1.1% Dodge ................................15.0% ....16.1% Ford....................................36.1% .......29% GMC.....................................9.0% ......6.5% Toyota ..................................7.5% ....12.9% Other ....................................5.3% ......7.5% What other vehicles do you own? Car .....................................57.2% ....54.1% SUV....................................38.0% ....37.8% RV/Camper ........................15.1% ....10.8% Travel trailer........................13.9% ....11.7% Motorcycle trailer ...............31.9% ....17.1% Off-road motorcycle...........18.1% ....19.8% Side-by-side ........................4.2% ......7.2% Street motorcycle ..............24.1% ....11.7% Snowmobile .......................16.3% ......4.5% Personal watercraft..............7.8% ......9.9% Mountain bike ....................31.9% ....36.9% R/C car...............................18.1% .......18% BMX bike ...........................16.9% ....25.2%

PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in ATV Action ..............40.4% ....18.5% Catalogs.............................34.9% ....11.3% Editorial in ATV Action ........8.4% ......1.6% Friends ...............................11.4% ......8.1% Other mags ..........................8.4% ......0.8% At competitions....................2.4% .........0% Bike shop ...........................10.8% ......8.9% Internet...............................46.4% ....37.9% Other ....................................7.8% ....12.9% Where do you purchase the majority of your parts and accessories? Ads in ATV Action ................6.6% ....10.9% Mail order...........................18.1% .........5% Internet ........................41.6%...45.5% Local ATV dealer ................37.3% ....32.7% Local accessories shop .......7.2% ......5.9% Does your ATV dealer stock the parts and accessories you want to buy? Yes .....................................46.6% ....50.5% No ......................................53.4% ....49.5% On an average, how much do you spend on parts and accessories for your ATV each month? $400+...................................2.5% .........4% $300-$399............................3.1% .........4% $200-$299............................9.2% ....10.4% $100-$199..........................17.8% ....33.3% Less than $100 ............67.5%...48.5% Have you ever purchased products from ads in ATV Action? Yes ....................................58.4% ....38.1% No ......................................41.6% ....61.9% What complete exhaust have you purchased for your four-stroke? Aaen.....................................0.6% .........0% Big Gun ................................3.0% .........6% Cobra ...................................2.4% ......3.6% DG........................................1.2% ......1.2% DMC.....................................0.6% .........0% Dr.D ......................................0.6% .........0% FMF ................................9.6%...13.1% HMF .....................................3.6% ......4.8% Hot Seat...............................0.6% ......1.2% Leo Vince .............................1.2% .........0% LRD ......................................3.6% ......1.2% LEXX ....................................1.2% .........0% Paul Turner...........................0.6% .........0% Pro Circuit ............................1.8% ......2.4% Ron Woods ..........................0.6% .........0% SuperTrapp ..........................1.8% .........0% Two Brothers........................1.8% ......4.8% White Bros. ..........................3.6% .........0% Yoshimura ............................4.2% ......2.4% Slip-on .................................2.4% ......2.4% Stock....................................9.0% ....16.7% None ..................................46.4% ....22.6% Other ....................................7.8% ....17.9% What exhaust silencer have you purchased? Aaen.....................................1.2% .........0% Big Gun ................................3.6% ......9.5% Cobra ...................................2.4% ......1.4% DG........................................0.6% ......2.7% Dr. D .....................................0.6% ......1.4% FMF ...............................9.6%...12.2% HMF .....................................7.2% ......6.8% LRD ......................................1.8% .........0% LEXX ....................................1.2% .........0% Paul Turner...........................0.6% .........0% Pro Circuit ............................3.0% ......2.7% SuperTrapp .........................1.8% ......2.7% Two Brothers........................2.4% ......5.4% Yoshimura ............................2.4% .........0% Stock....................................6.0% ....17.6% Other ....................................5.4% ......6.8% None ..................................53.6% ....29.7% What handlebars have you purchased? Answer/Pro Taper ................9.9% .........9% Azonic ..................................1.9% .........0% DG........................................0.6% ......2.6% Fasst ....................................6.8% ......3.8% Fly ........................................3.7% ......3.8% Moose ..................................3.1% ......2.6% O'Neal ..................................0.6% ......3.8%

Renthal...............................18.5% ....19.2% Sunline .................................1.2% ......1.3% Tag .......................................1.2% ......6.4% Tusk......................................1.9% ......1.3% Stock..................................31.5% ....33.3% Vortex...................................1.9% ......1.3% Other ..................................17.3% ....11.5% What sprockets have you purchased? AFAM ...................................0.8% ......2.8% Moose ..................................6.0% ......5.6% Primary Drive .......................5.3% ......8.5% Renthal...........................9.0%.....8.5% SideWinder ..........................6.0% ......1.4% Sunstar.................................6.0% .........7% Tag .......................................1.5% .........0% Stock..................................46.6% ....42.3% Other ..................................18.8% ....23.9% What chain have you purchased? D.I.D. ..................................13.2% .......12% EK ........................................3.5% .........0% KMC.....................................1.4% .........4% Moose ..................................1.4% ......2.7% Primary Drive .................5.6%.....9.3% Regina..................................0.7% .........0% Renthal.................................9.0% .........4% RK ........................................6.3% .........8% SideWinder ..........................2.8% .........8% Stock..................................39.6% .......40% Other ..................................16.7% .......12% What grips have you purchased? 909 .......................................3.1% ......1.3% Answer .................................4.9% .........5% ODI.......................................3.1% ......3.8% O'Neal ..................................3.7% ......2.5% Oury .....................................4.3% ......2.5% Pro-Grip .............................11.0% ....21.3% Renthal.................................9.8% ....11.3% Scott ............................16.0%...13.8% Smith....................................3.1% ......1.3% Stock..................................25.8% ....27.5% Other ..................................15.3% ......7.5% What air filter have you purchased? K&N ..............................42.8%...39.8% Pro Filter...............................0.6% ......3.6% Twin-Air ................................4.8% .........6% No Toil ..................................1.2% ......1.2% Uni-Filter ............................17.5% ....20.5% Stock..................................33.1% ....21.7% Other ....................................7.2% ......7.2% What front tires have you purchased? Carlisle .................................7.8% .........0% Cheng Shin ..........................2.2% ......1.2% Dunlop .................................8.9% ......8.5% Duro .....................................0.6% .........0% Goodyear .............................2.2% ......1.2% Greenball..............................1.1% ......2.4% ITP................................18.4%...22.0% Kenda...................................6.1% ......6.1% Maxxis................................13.4% .......22% Pirelli ....................................1.7% ......1.2% Sand Tires Unltd. ................4.5% ......2.4% STI........................................1.1% ......2.4% Stock..................................20.1% ....15.9% Other ..................................11.7% ....14.5% What rear tires have you purchased? Bridgestone .........................1.8% .........0% Carlisle .................................7.8% ......2.5% Cheng Shin ..........................3.6% .........0% Dunlop .................................7.8% ......6.2% Goodyear .............................2.4% ......3.7% Greenball..............................1.2% ......1.2% ITP................................18.1%...23.5% Pirelli ....................................1.8% ......1.2% Kenda...................................4.2% ......6.2% Kings ....................................1.2% ......1.2% Maxxis................................21.1% .......21% Sand Tires Unltd. .................5.4% ......2.5% Skat Trak ..............................1.8% ......1.2% STI........................................1.8% ......2.5% Stock..................................18.1% ....13.6% Other ..................................13.9% ....13.5%

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- Online survey results are displayed in blue and top product results are listed in bold How many pairs of tires do you buy a year? 1 .........................................29.2% ....37.8% 2 .........................................10.6% ....18.9% 3 ...........................................5.0% ......2.2% 4 ...........................................2.5% ......3.3% 5+.........................................2.5% ......2.2% Less than one ..............50.3%...35.6% What wheels have you purchased? AMS .....................................0.6% ......1.3% Douglas..............................15.7% ......2.6% Hiper ....................................0.6% ......1.3% ITP................................24.7%...20.8% RIS Design ...........................0.6% .........0% Vision Wheel ........................0.0% ......3.9% Stock..................................42.8% ....46.8% Other ..................................16.3% ....23.4%

Pennzoil ...............................3.7% ......7.7% PJ1.......................................1.2% .........0% Silkolene ..............................2.5% ......1.3% Spectro ................................3.1% ......1.3% Yamalube .....................20.4%...19.2% Other ..................................35.8% ....10.3% What graphics have you purchased? Decal Works.........................2.2% .........3% Factory Effex ..................4.3%.....9.1% FMF......................................4.3% ......1.5% N-Style .................................1.4% .........3% One Industries......................5.0% .........0% Pro Circuit ............................2.2% .........0% Verde Powersports ..............0.0% ......6.1% Stock/OEM ........................44.6% ....54.5% Other ..................................36.0% ....22.7%

What brake pads have you purchased? Braking.................................2.0% ......1.3% DP/Dunlop ...........................2.6% ......3.9% EBC ..............................21.9%...15.8% EPI........................................1.3% ......3.9% Galfer ...................................2.0% ......3.9% Moose ..................................4.6% ......3.9% SBS......................................0.7% ......2.6% Tusk......................................5.3% ......1.3% Stock..................................49.0% ....51.3% Other ....................................9.9% ....11.8%

Have you had your suspension modified? Yes ....................................22.0% ....19.8% No ......................................78.0% ....80.2%

What nerf bars have you purchased? AC ........................................5.5% .........4% Answer .................................1.2% .........4% DG ..................................6.1%...10.7% IMS/Roll Design ...................1.2% ......1.3% Pro Aluminum ......................3.6% .........4% Pro Amor..............................5.5% ....10.7% Tusk......................................4.8% ......5.3% Stock....................................4.8% .......16% UM Performance..................1.2% .........0% None ..................................53.9% ....34.7% Other ..................................12.1% ......9.3%

What is your main source of info for purchasing riding gear? Ads in ATV Action.........38.6%...25.3% Catalogs.............................31.3% ....17.9% Editorial in ATV Action .........3.6% ......1.1% Friends .................................4.2% ......4.2% Other mags ..........................1.8% .........0% At competitions....................0.6% .........0% Bike shop ...........................13.3% ....14.7% Internet...............................30.1% ....36.8% Other ....................................7.8% .........0%

What brand of 4-stroke oil do you use? Amsoil ................................10.2% ......4.5% Bel-Ray ................................1.8% ......3.4% Castrol .................................6.6% ......6.7% Hondaline...........................17.5% ....12.4% Kawasaki..............................4.2% ......1.1% Lucas ...................................2.4% ......3.4% Maxima ................................4.8% ......5.6% Mobil 1 .................................9.0% ....16.9% Motorex................................0.6% ......3.4% Pennzoil ...............................2.4% ......3.4% Quaker State........................1.8% ......2.2% Silkolene ..............................0.6% .........0% Spectro ................................3.0% ......1.1% Valvoline...............................8.4% ......5.6% Yamalube .....................22.9%...14.6% Other ..................................14.5% ....12.3% None ....................................8.4% ......3.4% What brand of 2-stroke oil do you use? Amsoil ..................................4.8% ......2.9% Bel-ray .................................5.5% ......2.9% Castrol .................................3.6% ......1.4% Kawasaki..............................3.6% ......1.4% Maxima ................................4.2% ......8.6% Motorex................................0.6% ......1.4% Pennzoil ...............................3.6% ......4.3% PJ1.......................................0.6% .........0% Spectro ................................3.0% ......1.4% Valvoline...............................2.4% ......4.3% Yamalube .....................10.9%...14.3% Other ..................................15.2% ....11.4% None ..................................40.6% ....47.1% What brand gearbox oil do you use? Amsoil ..................................6.8% ....10.3% Bel-Ray ................................2.5% .........9% Castrol .................................8.0% ......6.4% HP-2.....................................2.5% ......3.8% Lucas ...................................3.7% ......5.1% Maxima ................................3.7% ......5.1% Mobil 1 .................................4.9% ....19.2% Motorex................................0.6% ......1.3%

20 www.atvaction.net

Have you modified your engine in any way? Yes .....................................28.8% .......33% No ......................................71.3% .......67% RIDING GEAR

Where do you purchase the majority of your riding gear? Ads in ATV Action ................8.4% ....10.6% Mail order...........................21.1% ......7.4% Internet...............................31.9% ....41.5% ATV dealer....................35.5%...23.4% ATV shop..............................9.0% .......17% Other ....................................4.8% .........0% How much do you spend on riding gear and apparel during the year? $1500+.................................1.0% ......3.3% $1200-$1499........................1.2% ......2.2% $1000-$1199........................2.4% ......1.1% $800-$999............................0.0% ......1.1% $600-$799............................1.2% ......1.1% $400-$599............................8.3% .......12% $250-$399..........................14.2% ......9.8% $249 or less .................72.2%...69.6% What brand of helmet have you purchased? Answer .................................3.6% ......2.2% Arai.......................................1.2% ......2.2% ARC......................................1.2% .........0% Bell .....................................19.3% ......9.9% Fly ........................................3.6% ......1.1% Fox .....................................12.0% ....16.5% Four......................................1.8% ......2.2% HJC ..............................22.9%...24.2% Hondaline.............................1.8% .........0% KBC......................................5.4% ......1.1% MSR .....................................2.4% ......1.1% Ocelot ..................................1.2% ......1.1% O'Neal ..................................4.8% ......2.2% SixSixOne ............................0.6% ......1.1% Shoei....................................6.0% ......4.4% Thor......................................4.8% ......5.5% Troy Lee ...............................0.6% ......2.2% Xtreme..................................3.6% .........0% Other ..................................23.5% ....16.5% None ....................................6.6% ......6.6%

What brand of goggles have you purchased? Answer .................................3.0% ......1.2% Blur.......................................0.6% ......1.2% Fly ........................................1.8% ......2.3% Fox .......................................8.4% ....17.4% Oakley ................................16.9% ....15.1% Pro Grip................................2.4% ......1.2% Scott ............................42.8%...30.2% Smith..................................15.7% .........7% Spy.......................................4.8% .........7% Thor......................................8.4% ......3.5% Utopia ..................................0.6% .........0% Xtreme..................................1.8% ......1.2% Other .................................10.2% ......3.5% None ..................................13.9% ......9.3% What brand of gloves have you purchased? Acerbis.................................1.8% ......1.2% Answer .................................9.6% ......3.6% AXO......................................3.6% ......2.4% Fly ........................................5.4% ......3.6% Four......................................0.6% ......1.2% Fox ...............................28.1%...34.5% Klim ......................................1.2% ......1.2% MSR .....................................6.0% ......3.6% No Fear ................................1.8% ......3.6% Ocelot ..................................2.4% .........0% O'Neal ..................................7.2% ......4.8% Pro Grip................................1.2% ......3.6% SixSixOne ............................1.2% ......2.4% Shift......................................7.8% ......3.6% Thor....................................10.2% ....10.7% Troy Lee ...............................3.6% ......1.2% Other ..................................21.6% ......2.4% None ..................................16.8% ....16.7% What brand of boots have you purchased? Answer .................................6.0% ......4.9% ARC......................................0.6% ......0.0% AXO......................................1.2% ......4.9% Alpinestars.....................7.8%...14.8% Fly ........................................3.6% ......1.2% Fox .......................................7.2% ....17.3% Gaerne .................................0.6% ......0.0% MSR .....................................4.8% ......1.2% Ocelot ..................................4.8% ......0.0% O'Neal ..................................6.6% ......3.7% Sidi .......................................0.6% ......1.2% Thor....................................11.4% ......7.4% Other ..................................12.7% ......7.3% None ..................................40.4% ....35.8% What brand of riding pants have you purchased? Answer .................................4.8% ......3.7% ARC......................................0.6% .........0% AXO......................................2.4% .........0% Fly ........................................4.2% ......1.2% Fox ...............................12.0%...23.5% Four......................................1.2% ......1.2% Klim ......................................0.6% ......1.2% MSR .....................................3.0% ......1.2% Ocelot ..................................2.4% .........0% O'Neal ..................................5.4% ....11.1% Pro Grip................................1.2% .........0% Shift......................................3.6% ......2.5% Thor......................................9.0% ......7.4% Xtreme..................................1.2% ......2.5% Other ..................................10.8% ......9.8% None ..................................42.2% ....35.8% What brand of shoulder pads have you purchased? Acrebis .................................0.6%.........N/A Answer .................................2.5%.........N/A AXO......................................1.9%.........N/A EVS ......................................0.6% ......3.9% Fly ........................................1.2% ......1.3% Fox .................................7.4%...26.3% Thor......................................5.6% ......3.9% Ocelot ..................................1.9% ......0.0% O'Neal ..................................0.6% ......3.9% Shift......................................1.9% ......1.3% Other ....................................4.3% ......7.8% None ..................................71.6% .......50%

PROFILE How often do you buy ATV Action magazine? 1-4/year .............................18.7% ....42.5% 5-8/year .............................10.2% ....17.9% 9-12/year ...........................13.3% ....20.9% Subscribe...........................58.4% ....18.7% How many besides yourself look through your copy of ATV Action? None ..................................13.9% ....16.4% 1 .........................................17.0% ....16.4% 2 .........................................17.6% ....23.1% 3 .........................................15.8% ....19.4% 4 .........................................19.4% ......7.5% 5 ...........................................6.1% ......5.2% 6+.......................................10.3% ....11.9% What is your gender? Male ...................................92.8% ....90.2% Female .................................7.2% ......9.8% How old are you? under 12...............................1.8% ......5.4% 12-15....................................9.6% ......8.6% 16-20....................................6.6% ....11.8% 21-24....................................3.6% ......5.4% 25-29..................................12.7% ......9.7% 30-39..................................20.5% ....36.6% 40-49..................................23.5% ....15.1% 50+.....................................21.7% ......7.5% Are you married? Yes ....................................57.6% ....53.8% No ......................................42.4% ....46.2% What is your total yearly household income? Under $30k ........................21.5% ....20.2% $30k-$50k..........................30.1% ....28.1% $50k-$70k..........................19.6% .......18% $70k-$90k..........................12.3% ......7.9% $90k-$120k........................10.4% ....11.2% $120k-$150k........................4.3% ......4.5% $150k+ .................................1.8% ....10.1% If you are over 18, what is your level of education? High school grad ...............55.8% ....53.3% Attending college .................7.8% ......9.3% College grad ......................20.8% ....30.7% Other ..................................15.6% ......6.7% What other sports/activites do you participate in? Truck off-roading................24.7% ....20.9% R/C cars.............................24.1% ....19.8% Hunting ..............................46.4% ....37.4% Fishing ...............................61.4% ....53.8% Camping ............................71.1% ....61.5% Boating ..............................29.5% ....30.8% Mountain biking .................24.1% ....31.9% Off-road motorcycle riding ..25.9%.....29.7% Personal watercraft............12.7% ....14.3% Snowboarding....................12.0% ....12.1% Snow skiing .........................7.2% ....12.1% Running..............................18.1% ......9.9% What type of video game system do you own? Playstation 1or 2 ..........36.7%......33% Playstation 3 ......................18.7% ....18.7% Nintendo Wii ......................31.9% .......44% Dreamcast............................1.2% ......1.1% X Box ...................................7.2% ....12.1% 360 X Box ..........................21.1% ....18.7% Use computer ....................27.7% ....27.5% Other ..................................12.0% ......4.4% None ..................................25.3% ....14.3%

- Online survey results are displayed in blue and top product results are listed in bold -

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page .........................$3040 .........$2940 ...........$2840 ...........$2715 2/3..................................2430 ...........2355 .............2310 .............2160 1/2..................................1920 ...........1860 .............1780 .............1700 1/3..................................1365 ...........1335 .............1270 .............1210 1/4..................................1070 ...........1025 ...............995 ...............945 1/6....................................755 .............720 ...............695 ...............660

BLACK & ONE COLOR 1 Page .........................$3830 .........$3695 .......... $3570 ...........$3425 2/3..................................3250 ...........3145 .............3035 .............2920 1/2..................................2760 ...........2670 .............2585 .............2450 1/3..................................2180 ...........2105 .............2035 .............1960

FOUR-COLOR 1 Page .........................$4905 ........ $4755 ...........$4595 ...........$4420 2/3..................................4320 ...........4170 .............4030 .............3895 1/2..................................3830 ...........3695 .............3570 .............3425 1/3..................................3260 ...........3195 .............3080 .............2940

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

B&W Color

1/6 page ...$485 635 .....$450 600 .....$410 3-inch .......$435 560 .....$405 530 .....$365 2-inch .......$310 410 .....$285 385 .....$265 1-inch ........$250 350 .....$230 330 .....$210 Word ads: $2.00 per word, with $54.00 min.

B&W Color

560 .......$355 490 .......$320 365 .......$230 310 .......$185

505 445 330 285

MAIL ORDER ADVERTISING RATES BLACK & WHITE

12X

1 Page...........................$2180 ..........$2100 ..........$2015 ..........$1945 2/3..................................1695 ............1630 ............1575 ............1520 1/2...................................1345 ............1295 ............1245 ............1195 1/3.....................................920 ..............875 ..............845 ..............815 1/4.....................................775 ..............740 ..............720 ..............680 1/6.....................................570 ..............555 ..............520 ..............510

MAIL ORDER ADVERTISING

BLACK & ONE COLOR 1 Page...........................$3105 ..........$3080 ......... $2995 ..........$2920 2/3...................................2650 ............2625 ............2535 ............2495 1/2...................................2335 ............2325 ............2250 ............2200 1/3...................................1870 ............1860 ............1795 ............1760

FOUR-COLOR 1 Page...........................$3925 ......... $3860 ..........$3740 ..........$3650 2/3...................................3490 ............3415 ............3320 ............3255 1/2...................................3140 ............3080 ............2995 ............2935 1/3...................................2695 ............2660 ............2570 ............2525

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15%

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

January 2011 ...........10-20-2010 .......10-27-2010 .......12-16-2010 February 2011..........11-19-2010 .......11-30-2010 .........1-20-2011 March 2011 ..............12-20-2010 .......12-29-2010 .........2-17-2011 April 2011...................1-20-2011 .........1-27-2011 .........3-17-2011 May 2011 ...................2-18-2011 .........2-28-2011 .........4-21-2011 June 2011 ..................3-21-2011 .........3-28-2011 .........5-19-2011 July 2011....................4-19-2011 .........4-27-2011 .........6-16-2011 August 2011...............5-19-2011 .........5-26-2011 .........7-14-2011

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

September 2011 ........6-20-2011 .........6-27-2011 .........8-18-2011 October 2011 .............7-21-2011 .........7-28-2011 .........9-15-2011 November 2011 .........8-18-2011 .........8-25-2011 .......10-13-2011 December 2011 .........9-20-2011 .........9-27-2011 .......11-17-2011 January 2012 ...........10-20-2011 .......10-27-2011 .......12-15-2011 February 2012..........11-21-2011 .......11-30-2011 .........1-19-2012 March 2012 ..............12-19-2011 .......12-27-2011 .........2-16-2012

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ATV/UTV ACTION MAGAZINE

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UTV ACTION IS THE LARGEST, FASTEST GROWING TITLE AIMED AT UTV ENTHUSIASTS.

Bound as a magazine within ATV Action, UTV Action reaches more than 150,000 enthusiastic readers each month. UTV owners enjoy customizing and modifying their sophisticated vehicles as much as driving them for pleasure and racing them, making UTV Action a key reference in their vehicle- and product-buying decisions. Responding to the steady growth in the UTV market, manufacturers continue to entice vehicle buyers with more new, exciting machines. Polaris has added new, special UTV models for performance and priceminded enthusiasts for 2011, and the popular Polaris RZR continues to be a performance benchmark and

the foundation for an aftermarket industry all its own. Can-Am unveiled an entire line of new, enthusiast-focused UTVs for 2011 to compete with exciting new offerings from Yamaha, Kawasaki, Arctic Cat, Honda and others. UTV buyers look to UTV Action for the facts on these vehicles and the best ways to modify them. Despite UTV Actionâ&#x20AC;&#x2122;s massive circulation, the appeal of its outstanding photography and the credibility that comes with its association with ATV Action, it offers affordable rates that allow advertisers to reach this rich, growing market affordably, supported by respected, product-heavy editorial.

MAIL ORDER ADVERTISING RATES FOUR COLOR 1X 3X 6X 12X 1 page............................$1,820 .......................$1,760 .................$1,700 ..........................$1,550 2/3..................................$1,430 ......................$1,390 ................$1,345 .........................$1,200 1/2..................................$1,220 ...................... $1,180 ...............$1,140 .........................$1,000 1/3..................................$910 .........................$880 ...................$850 ............................$825 1/4..................................$770 .........................$750 ...................$725 ............................$700 1/6..................................$580 .........................$560 ...................$545 ............................$505 BLACK & WIHTE 1X 3X 6X 12X 1 page............................$1,100 .......................$1,070 .................$1,035..........................$1,000 2/3..................................$880 ..........................$850 ....................$820.............................$800 1/2..................................$735 ..........................$710 ....................$690.............................$670 1/3..................................$555 ..........................$535 ....................$520.............................$500 1/4..................................$460 ..........................$450 ....................$440.............................$425 1/6..................................$360 ..........................$340 ....................$330.............................$320

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MOUNTAIN BIKE ACTION MAGAZINE

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Mountain Bike Action has been the industry leader since it was launched in 1986, and in 25 years, has amassed a core readership comprised of the sport’s most influential riders. No magazine covers breaking technology better, has the history, or comprehends the issues that drive our sport as well as Mountain Bike Action. Find an enthusiastic rider who knows what’s going on in the mountain bike world and you have found the core MBA reader. MBA’s candid product tests and side-by-side bike reviews have built a loyal readership—the go-to riders who influence almost every purchase made by novice enthusiasts. Our readership is the power that consistently drives business to Mountain Bike Action advertisers more effectively than any other medium in the marketplace. MBA led the industry’s print media into digital publication, with simultaneous delivery to advertisers and foreign subscribers worldwide, including instant access to the magazine on their iPhones, iPads and other e-readers. Advertisers benefit from live links in the digital issues that drive additional traffic directly to their doorsteps. MBAction.com extends the print magazine and its advertisers’ message into the present moment with as-it-happens global race coverage, product debuts, and breaking industry news. Together, Mountain Bike Action’s online presence, digital publication and powerful print message place the sport’s most important customers in front of the industry’s most relevant businesses. We invite you to become one of them.

QUICK FACTS • Total monthly readership of over 270,000 • Readers ride 9.5 hours a week • Website page views top 379,000 per month, visitors up 15% • Readers spend over $45 million a year on parts & accessories • Readers spend over $15 million a year on apparel 24 www.mbaction.com

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- Online survey results are displayed in blue and top product results are listed in bold BICYCLE PURCHASING Do you own a mountain bike? Yes .......................................99.4%.....94.5% No ..........................................0.6%.......5.5% How many mountain bikes do you own? 1 ...........................................32.1%.....39.3% 2 ...........................................38.6%.....38.6% 3 ...........................................18.5%.....13.5% 4 .............................................5.4%.......5.8% 5-9..........................................5.0%.......2.6% 10+.........................................0.4%.......0.3% Was your newest bike a complete bike or frame only? Complete .............................71.5%.....79.8% Frame only ...........................28.5%.....20.2% What frame material is your newest bike made of? Aluminum .............................77.1%.....80.3% Carbon fiber .........................12.5%.......8.0% Titanium .................................2.8%.......2.0% Chromoly/steel.......................5.6%.......7.9% Other ......................................2.0%.......1.8% What suspension does your newest bike have? Rigid.......................................3.7%.......3.9% Front suspension .................31.6%.....38.6% Full suspension ....................64.7%.....57.5% What brand is your newest mountain bike? Azonic ....................................0.0%.......0.3% Bianchi ...................................0.2%.......0.4% Brodie ....................................0.2%.......0.2% Cannondale............................4.7%.......4.5% Chumba .................................0.4%.......0.2% Commencal............................0.2%.......0.4% Diamondback.........................1.0%.......1.9% Ellsworth ................................1.8%.......0.8% Felt .........................................0.8%.......0.5% Fisher .....................................7.5%.......7.6% Foes .......................................0.0%.......0.2% Giant ......................................9.5%.......7.6% GT ..........................................1.6%.......4.1% Haro .......................................1.2%.......1.5% Ibis .........................................2.0%.......0.9% Intense ...................................2.8%.......0.8% Jamis......................................2.2%.......1.9% KHS........................................0.4%.......1.2% Kona.......................................3.2%.......2.6% Litespeed ...............................0.4%.......0.1% Marin ......................................0.2%.......1.2% Moots.....................................0.4%.......0.2% Motobecane...........................0.4%.......1.1% Niner ......................................2.4%.......1.6% Norco .....................................0.0%.......0.5% Pivot.......................................1.2%.......2.7% Raleigh ...................................0.4%.......1.0% Redline ...................................1.2%.......0.2% Rocky Mountain.....................1.0%.......1.2% Salsa ......................................1.0%.......0.9% Santa Cruz .............................7.3%.......4.8% Schwinn .................................0.2%.......1.6% Scott ......................................1.4%.......1.3% Soma......................................0.2%.......0.3% Specialized ....................17.8% ...16.3% Titus .......................................3.2%.......1.9% Trek ........................................6.7%.......8.5% Turner.....................................1.2%.......1.1% Ventana ..................................0.4%.......0.5% Yeti .........................................1.8%.......1.4% Other ....................................11.1%.....13.9% Do you plan to buy a mountain bike in the next 12 months? Yes ......................................30.6%.....41.8% No .......................................34.4%.....22.5% Undecided ...........................35.0%.....35.7% What brand of mountain bike do you plan to buy next? Azonic ....................................0.2%..........0% Banshee .................................0.8%.......0.1% Cannondale............................2.2%.......4.1% Chumba .................................0.0%.......0.1% Commencal............................0.0%.......0.2% Diamondback.........................0.7%.......0.4% Ellsworth ................................1.3%.......0.7% Felt .........................................1.3%.......1.2% Fisher .....................................5.2%.......5.1% Foes .......................................0.2%.......0.2% Giant ......................................5.8%.......5.6% GT ..........................................1.2%.......1.7% Haro .......................................0.3%.......0.7% Ibis .........................................1.7%.......1.3% Intense ...................................1.7%.......1.2% Jamis......................................0.2%.......0.6% KHS........................................0.5%.......0.8% Kona.......................................1.0%.......1.3% Lapierre ..................................0.0%.......0.3% Look .......................................0.0%.......0.2% Marin ......................................0.2%.......0.7% Mongoose..............................0.2%.......0.6% Moots.....................................1.0%.......0.4% Motobecane...........................0.2%.......1.3% Niner ......................................5.0%.......4.4% Norco .....................................0.5%.......0.5% Pivot.......................................8.2%.......9.3% Redline ...................................0.2%.......0.1% Rocky Mountain.....................0.5%.......1.0% Salsa ......................................0.3%.......0.4% Santa Cruz .............................7.0%.......7.6% Schwinn .................................0.0%.......0.2% Scott ......................................0.3%.......1.2% Specialized ....................15.0% ......11%

Titus .......................................1.5%.......1.3% Tomac ....................................0.0%.......0.5% Transition ...............................0.5%.......0.4% Trek ........................................2.3%.......5.2% Turner.....................................1.8%.......1.0% Ventana ..................................0.5%.......0.1% Yeti .........................................2.2%.......2.4% Undecided ...........................28.6%.....14.4%

Where do you buy the majority of your bicycle parts? Bike shops .....................45.6% ......49% Mail order ads ........................3.3%.......0.8% Mail order catalogs ................3.5%.......3.0% Internet.................................45.8%.....45.3% Sporting goods store .............0.7%.......1.0% Other ......................................1.1%.......0.9%

Is your next mountain bike purchase going to be a 29er? Yes ......................................31.7%.....31.6% No ........................................27.4%.....27.6% Undecided ...........................40.9%.....40.7%

What tires have you purchased for your bike? Bontrager ...............................7.5%.....15.2% Continental.............................8.4%.....12.3% CST ........................................0.6%.......1.1% Duro .......................................0.1%.......0.9% Geax.......................................0.7%.......3.6% Hutchinson.............................3.7%.......8.0% Intense ...................................0.1%.......1.9% IRC .........................................2.3%.......5.1% Kenda ............................25.6% ...40.8% Maxxis..................................11.8%.....21.8% Michelin..................................3.6%.......6.7% Nokian....................................0.6%.......1.1% Panaracer.............................. 6.9%.....12.9% Ritchey ...................................0.4%.......2.9% Schwalbe ...............................3.0%.......7.2% Slime SRT ..............................0.2%.......0.4% Specialized ..........................10.4%.....17.9% Syncros ..................................0.0%.......0.4% Tioga ......................................0.4%.......2.5% WTB .....................................10.6%.....14.9% Other ......................................3.0%.......3.8%

If yes, what brand of 29er mountain bike do you plan to buy? Banshee .................................1.0%.......0.2% Cannondale............................2.0%.......2.7% Diamondback.........................0.0%.......1.0% Ellsworth ................................1.0%.......0.5% Felt .........................................1.7%.......0.6% Fisher ...................................11.1%.....10.1% Foes .......................................0.3%.......0.1% Giant ......................................3.0%.......3.5% GT ..........................................0.3%.......1.8% Haro .......................................0.3%.......0.5% Intense ...................................0.7%.......0.9% Jamis......................................0.3%.......0.5% KHS........................................0.0%.......0.5% Kona.......................................0.7%.......1.0% Marin ......................................0.3%.......0.4% Moots.....................................1.0%.......0.6% Motobecane...........................0.3%.......1.3% Niner ..............................14.5% ...11.7% Norco .....................................0.0%.......0.1% Pivot.....................................11.5%.....12.8% Redline ...................................0.3%.......0.4% Rocky Mountain.....................0.7%.......1.3% Salsa ......................................0.3%.......0.4% Santa Cruz .............................2.7%.......7.0% Seven .....................................0.0%.......0.3% Specialized ............................8.8%.......9.8% Titus .......................................1.0%.......0.5% Tomac ....................................0.0%.......0.4% Turner.....................................0.3%.......1.2% Ventana ..................................0.3%.......0.4% Undecided ...........................31.4%.....17.1% Other ......................................3.7%.....10.1% How much did your newest complete mountain bike cost? Less than $399 ......................2.1%..........7% $400-$800..............................9.7%.....17.2% $801-$999..............................3.0%.......8.9% $1000-$1499..........................9.5%.....13.7% $1500-$1999 .................13.9% ...12.8% $2000-$2499........................13.7%.....12.5% $2500-$2999........................11.8%.......7.8% $3000-$3999........................16.7%.......8.9% $4000-$4999........................10.1%.......7.0% $5000+...................................9.5%.......4.2% Where did you buy your mountain bike? New from bike shop .......60.8% ...63.4% Dept store/sport store............1.4%.......4.6% Mail order...............................2.3%.......2.9% Internet.................................21.0%.....14.5% Used.....................................10.5%.....14.7% Other ......................................4.1% .........N/A What time of the year did you get your bike? Jan-Mar ...............................35.0%.....30.8% Apr-Jun ................................26.9%.....36.9% July-Sept..............................18.0%.....15.9% Oct-Dec ...............................20.1%.....16.4% What influenced the purchase of your bike the most? Test results in MBA........20.0% ...24.6% Ads in MBA ............................4.4%.......3.2% Dealer support .......................9.0%.......7.6% Previous experience ............21.1%.....21.2% Friend’s recommendation ....12.2%.....13.7% Factory race team..................0.9%.......0.9% Dealer’s recommendation....10.8%.......8.6% Color ......................................2.8%.......0.3% Weight ....................................5.0%.......3.2% Price.....................................13.9%.....16.7% Do you own a road bike? Yes ......................................42.7%.....37.7% No ........................................57.3%.....62.3% Do you plan to buy a road bike? Yes ......................................13.7%.....14.3% No ........................................65.6%........64% Undecided ...........................20.7%.....21.7% What is your main source of information on new mountain bikes? Mountain Bike Action ........55.8%.....43.6% Bike shops ...........................11.8%.......7.5% Friends ...................................9.2%.......5.9% Other mags ............................6.7%.......2.9% People at races ......................1.6%.......1.2% Internet message boards.....11.6%.....18.1% Catalogs.................................1.3%.......1.6% Other .....................................2.1%.......5.4% PARTS AND ACCESSORIES What is your main source of information for purchasing bicycle parts? Mountain Bike Action ....45.1% ...21.7% Catalogs.................................4.1%.......2.1% Other mags ............................3.8%.......0.8% Bike shop .............................14.9%.....16.2% Friends ...................................6.8%.......4.3% Internet.................................23.4%.....52.2% Other .....................................1.8%.......2.7%

Do you run your bike tires tubeless? Yes .......................................32.1%.....30.6% No ........................................67.9%.....69.4% What grips have you purchased for your bike? A'ME ......................................0.2%.......0.4% ATI ..........................................0.4%.......0.4% Answer ...................................0.2%..........0% Azonic ....................................1.1%.......1.1% GrabOn ..................................0.4%.......0.6% GripShift.................................0.7%.......1.5% Intense ...................................0.4%.......0.9% Lizard Skins ...................16.5% ...12.4% Kore .......................................1.8%.......0.7% ODI.......................................15.0%.....13.5% Oury .......................................7.1%.......5.7% Race Face..............................3.4%.......2.6% Ritchey ...................................1.9%.......2.6% Serfas.....................................2.3%.......1.2% Specialized ............................9.9%.......7.3% Sunline ...................................1.2%.......0.5% Syncros ..................................0.7%.......0.3% Tioga ......................................0.4%.......0.5% WTB .......................................3.4%.......4.9% Yeti .........................................1.6%.......2.5% Stock......................................5.3%.......6.6% Other ...................................15.4%.....24.3% None ....................................11.0%.......9.7% What handlebars have you purchased for your bike? Answer ...................................2.4%.......2.9% Atomic....................................1.0%.......0.4% Azonic ....................................3.0%.......1.1% Bontrager ...............................6.3%.......8.5% Coda ......................................0.0%.......0.2% Edge Composites ..................0.0%.......0.3% Easton............................28.1% ...23.6% Funn .......................................0.4%.......0.1% FSA ........................................4.2%.......3.9% Kore .......................................0.2%.......0.7% Moots.....................................0.2%.......0.1% Profile.....................................0.2%.......0.6% Specialized ............................6.3%.......5.2% Race Face............................10.7%.......9.7% Sunline ...................................1.6%.......0.9% Ritchey ...................................3.2%.......5.0% Salsa ......................................2.0%.......1.4% Syncros ..................................0.8%.......0.9% Syntace ..................................0.6%.......1.1% Tioga ......................................0.0%.......0.5% Titec .......................................1.4%.......2.0% WTB .......................................1.0%.......1.8% Stock....................................14.5%.....13.5% Other ....................................11.7%.....10.5% What brakes have you purchased for your bike? Avid..................................36.8%....35.7% Formula ....................................1.5% .......2.1% Hayes .....................................11.8% .......8.5% Hope.........................................1.9% .......1.5% Magura .....................................3.6% .......3.9% ProMax .....................................0.0% .......0.3% Shimano .................................14.2% .....18.1% Tektro........................................1.9% .......2.1% Stock ........................................8.0% .....12.3% Other.........................................1.3% .......2.8% None .......................................19.0%..12.6%% What hubs have your purchased for your bike? Atomlab .................................0.0%.......0.1% DT Swiss ................................5.2%.......7.7% Hope ......................................2.5%.......3.0% Hugi........................................0.8%.......0.5% Industry Nine..........................1.7%.......1.1% Chris King ............................10.0%.......5.3% Profile.....................................0.2%.......0.4% Ringlé .....................................0.4%.......1.2% Rohloff....................................0.2%.......0.2% Shimano.........................17.1% ...23.6% Sunline ...................................0.6%.......0.6% WTB .......................................3.3%.......4.1% White Industries .....................1.0%.......0.6%

Woodman...............................0.0%.......0.3% Stock....................................12.5%.....14.8% Other ....................................12.3%.....16.7% None ....................................32.3%.....19.7% What stem have you purchased for your bike? Answer ...................................0.4%.......0.7% Azonic ....................................1.1%.......0.9% Bontrager ...............................3.8%.......7.5% Coda ......................................0.0%.......0.4% Control Tech...........................0.2%.......0.9% Edge Composites ..................0.0%.......0.2% Easton..................................10.8%.....10.1% Foes .......................................0.0%.......0.2% FSA ........................................2.3%.......4.4% Kore .......................................1.5%.......1.3% Profile.....................................0.2%.......0.4% Race Face..............................8.9%.......8.7% Ringle .....................................0.2%.......0.2% Ritchey ...................................5.1%.......6.1% Salsa ......................................0.8%.......0.5% Syncros ..................................0.9%.......1.2% Sunline ...................................1.1%.......0.6% Thomson ........................14.3% ...12.9% Tioga ......................................0.0%.......0.4% Titec .......................................1.5%.......1.5% Truvativ...................................2.5%.......4.7% WTB .......................................0.9%.......1.1% Stock....................................13.8%.....12.2% Other ......................................8.3%.....19.9% None ....................................21.5%.....12.7% What cranks have you purchased for your bike? Azonic ....................................0.2%.......0.3% Bontrager ...............................0.6%.......1.6% Cook Brothers........................0.2%.......0.6% FSA ........................................3.9%.......3.5% Profile.....................................0.2%.......0.4% Sugino....................................0.4%.......0.5% Race Face............................12.3%.....10.5% Ritchey ...................................0.2%.......0.5% SRAM.....................................3.1%.......3.9% Shimano.........................30.6% ...34.3% Syncros ..................................0.6%.......0.1% Truvativ...................................9.4%.......9.7% Stock....................................11.8%.....13.2% Other ......................................2.3%.....16.9% None ....................................24.3%.......4.2% What pedals have you purchased for your bike? Atom Lab ...............................0.2%.......0.4% Azonic ....................................1.3%.......1.3% Bebop ....................................0.4%.......0.3% Crankbrothers ......................31.3%.....27.6% Look .......................................1.0%.......1.2% Ritchey ...................................0.8%.......1.2% Shimano.........................33.1% ...36.8% Speedplay..............................2.1%.......1.9% Sunline ...................................0.6%.......0.4% Time .......................................7.5%.......5.5% Wellgo ....................................4.4%.......4.7% WTB .......................................0.4%.......1.9% Xpedo.....................................0.8%.......0.9% Other ......................................8.3%.......6.1% None ......................................7.9%.......9.8% What wheels have you purchased for your bike? American Classic ...................1.3%.......1.6% Atom Lab ...............................0.2%.......0.4% Azonic ....................................1.5%.......0.8% Bontrager ...............................3.6%.......7.8% Crankbrothers ........................2.6%.......1.4% DT Swiss ...............................6.0%.......6.8% Easton....................................1.5%.......2.2% Edge Composites ..................0.0%.......0.3% Ellsworth ................................0.0%.......0.2% FSA ........................................0.4%.......0.9% Mavic .............................21.7% ...22.6% Ritchey ...................................0.8%.......0.8% Shimano.................................4.1%.......6.2% Specialized ............................2.1%.......2.6% Spinergy.................................0.6%.......0.6% Stan’s .....................................7.3%.......5.7% Sun.........................................2.6%.......2.9% Sunline ...................................1.3%.......0.8% THE ........................................0.0%.......0.3% Tioga ......................................0.0%.......0.3% Velocity ..................................0.6%.......0.7% Vuelta .....................................0.6%.......0.8% WTB .......................................4.7%.......5.7% Stock......................................9.7%........11% Other ......................................4.9%.....11.5% None ....................................22.2%........17% What fork have you purchased for your bike? Cannondale............................1.0%.......1.9% DT Swiss ...............................0.0%.......0.2% Foes .......................................0.0%.......0.3% Fox .................................29.9% ...28.4% Manitou ..................................6.6%.......5.5% Marzocchi ..............................6.4%.......5.3% RockShox ............................21.0%.....24.8% RST ........................................0.6%.......1.7% Stratos ...................................0.0%.......0.4% Spinner...................................0.2%.......0.8% White Brothers .......................0.8%.......0.4% Other ......................................3.5%.......6.9% None ....................................30.1%.....23.5% What seat have you purchased for your bike? Atom Lab ...............................0.2%.......0.3% Azonic ....................................1.0%.......0.4% Bontrager ...............................7.3%.......7.1%

- Online survey results are displayed in blue and top product results are listed in bold -

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- Online survey results are displayed in blue and top product results are listed in bold FSA ........................................0.4%.......0.5% Fizik........................................6.3%.......6.1% Gravity....................................0.0%.......0.7% Koobi......................................0.0%.......0.4% San Marco .............................0.6%.......1.0% SDG .......................................1.8%.......1.6% Selle Italia...............................8.5%.......8.2% Specialized ..........................16.1%.....12.1% Ritchey ...................................0.4%.......1.1% Tioga ......................................0.2%.......0.4% Titec .......................................1.0%.......1.1% WTB ...............................38.7% ...32.5% Velo ........................................1.4%.......1.4% Other ....................................16.1%.....25.1% What shifter have you purchased for your bike? SRAM...................................34.4%.....31.1% Shimano.........................36.4% ...38.6% Other ......................................1.4%.......2.4% None ....................................27.8%.....27.9% What seatpost have you purchased for your bike? Answer ...................................0.4%.......0.2% Bontrager ...............................4.4%.......6.3% Dean.......................................0.6%.......0.3% Easton....................................8.1%.......8.5% Fizik........................................0.2%.......0.5% FSA ........................................2.9%.......2.7% Gravity Dropper .....................2.3%.......1.1% Kalloy .....................................0.2%.......0.6% Kore .......................................0.6%.......0.5% Litespeed ...............................0.2%.......0.2% Maverick ................................0.8%.......0.0% Maxim ....................................0.4%.......0.3% Race Face..............................7.7%.......5.6% Rock Shox .............................0.4%.......1.1% Shimano.................................1.0%.......1.9% Syncros ..................................0.8%.......0.6% Thomson ........................23.7% ...20.3% Titec .......................................0.4%.......0.6% Thud Buster ...........................0.6%.......0.7% Truvativ...................................0.6%.......1.9% WTB .......................................0.8%.......1.6% Other ....................................12.3%.....15.8% None ....................................30.4%.....28.8% On average, how much do you spend on bicycle parts a year? less then $199......................13.0%........20% $200-$349 .....................28.8% ...24.4% $350-$499............................19.8%.....19.5% $500-$649............................16.0%.....11.7% $650-$999..............................8.8%.....10.9% $1,000-$1499.........................7.8%.......7.8% $1,500+..................................5.8%.......5.6% BIKE APPAREL On average, how much do you spend on bicycle apparel a year? Less than $199 ..............45.2% ...50.6% $200-$349............................34.8%.....33.7% $350-$499............................11.3%.......8.2% $500-$649..............................4.3%.......3.9% $650-$999..............................2.5%.......2.2% $1,000-$1,499........................1.4%.......1.0% $1,500+..................................0.4%.......0.3% What is your main source of information for purchasing bicycling apparel? MBA .....................................25.5%.....12.4% Bike shops ...........................22.6%.....22.7% Catalogs.................................7.6%.......5.6% Friends ...................................5.8%.......4.7% Internet ..........................29.2% ...49.4% Mail order ads ........................2.6%.......1.6% Other mags ............................2.5%.......1.6% Other ......................................4.3%.......1.9% Where do you buy the majority of your bicycling apparel? Bike shops .....................44.7% ...44.2% Mail order catalog ..................8.5%.......3.0% Internet.................................38.9%.....44.6% Sporting goods ......................6.2%.......8.2% Other ......................................1.7% .........N/A What brand of helmet do you own? Azonic ....................................0.7%.......0.5% Bell .......................................28.9%.....26.4% Cratoni ...................................0.2%.......0.4% Dainese ..................................0.0%.......0.2% Fox .........................................8.0%.......8.2% Giro ................................35.8% ...36.6% Lazer ......................................1.4%.......0.9% Louis Garneau .......................1.4%.......1.7% O'Neal ....................................0.7%.......0.4% Pryme.....................................0.4%.......0.3% SixSixOne ..............................2.3%.......1.4% Specialized ..........................10.3%.....10.4% Trek ........................................2.5%.......3.3% Troy Lee .................................1.1%.......0.9% Uvex.......................................0.4%..........1% Other ......................................5.0%.......2.3% None ......................................0.9%.......2.2% What cycling gloves do you own? Answer ...................................1.3%.......1.7% AXO........................................0.8%.......1.3% Azonic ....................................0.8%.......0.4% Cannondale ...........................1.7%.......1.5% Dainese ..................................0.2%.......0.3% Dakine ....................................3.0%.......2.9% Fox .................................26.7% ...29.3% Giro ........................................3.0%.......4.0% Lizard Skins ...........................1.0%.......0.6% Louis Garneau .......................2.7%.......1.9%

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Nashbar .................................0.2%.......0.5% Pearl Izumi ...........................13.5%.....10.9% Performance ..........................2.7%.......2.1% Royal ......................................0.3%.......0.4% SixSixOne ..............................7.9%.......7.4% Specialized ..........................13.8%.....11.4% Trek ........................................1.4%.......2.2% Troy Lee .................................2.9%.......2.4% Other ....................................13.0%.....10.6% None ......................................3.2%.......8.2% What brand of cycling shoes do you own? Adidas....................................2.2%.......4.1% AXO........................................0.3%.......0.4% Answer ...................................1.5%.......1.7% Cannondale............................2.7%.......1.5% Carnac ...................................0.3%.......0.4% Louis Garneau .......................1.0%.......1.2% Diadora ..................................3.4%.......3.0% Five Ten..................................2.7%.......2.3% Gaerne ...................................0.3%.......0.3% Lake .......................................2.0%.......1.9% Nike........................................2.6%.......4.0% Northwave..............................1.0%.......1.7% Shimano.........................20.0% ...21.8% Sidi .......................................13.8%.....11.0% SixSixOne ..............................3.4%.......2.5% Specialized ..........................20.8%.....17.3% Other ....................................13.8%.....11.9% None ......................................7.8%.....12.9% What brand of cycling shorts do you own? AXO .......................................0.1%.......0.4% Azonic ....................................0.7%.......0.7% Bellweather ............................1.2%.......1.1% Cannondale............................3.1%.......3.0% Fox .................................22.7% ...23.4% Kona.......................................0.1%.......1.2% Louis Garneau .......................3.5%.......3.3% Nema .....................................1.6%.......1.3% Oakley ....................................5.7%.......3.6% SixSixOne ..............................0.7%.......1.1% Specialized ............................3.3%.......4.3% Pearl Izumi ...........................19.0%.....14.6% Performance ..........................8.4%.......6.5% Primal Wear............................1.7%.......1.3% Royal ......................................0.7%.......0.8% Troy Lee .................................0.5%.......1.5% Other ....................................22.0%.....17.5% None ......................................5.0%.....14.3% What brand of cycling jersey do you own? AXO........................................0.6%.......0.6% Azonic ....................................1.4%.......0.6% Bellwether ..............................1.1%.......0.7% Briko.......................................0.0%.......0.2% Cannondale............................2.7%.......2.4% Fox .................................20.4% ...20.6% Louis Garneau .......................3.1%.......3.2% Oakley ....................................3.3%.......3.2% Pearl Izumi ...........................13.7%.....10.8% Performance ..........................6.9%.......4.2% Primal Wear............................6.2%.......5.8% Royal ......................................0.7%.......0.7% SixSixOne ..............................1.1%.......0.6% Sombrio .................................0.7%.......0.6% Troy Lee .................................1.9%.......2.0% Other ....................................23.1%.....18.2% None ....................................12.9%.....25.2% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? less than $249......................54.9%.....57.4% $250-$399............................27.8%.....27.6% $400-$599............................11.2%.......9.8% $600-$1000............................4.7%.......4.0% $1000+...................................1.4%.......1.2% What is your main source of information for purchasing bicycle accessories? MBA ...............................40.7% ...25.6% Ads in MBA ..........................16.4%.....16.4% Catalogs.................................6.0%.......8.0% Other mags ............................3.9%.......2.3% Bike shop .............................13.9%.....19.9% Friends ...................................7.9%.....10.3% Internet chat...........................6.8%.....12.2% Other .....................................4.4%.......5.2% Where do you buy the majority of your bicycle accessories? Bike shop .......................43.9% ...47.4% Mail order catalog ................10.8%.......2.6% Sporting goods store .............2.5%.......2.8% Internet.................................41.2%.....46.6% Other ......................................1.4%.......0.6% Have you ever purchased cycling parts on the Internet? Yes .......................................79.8%.....80.1% No ........................................20.2%.....19.9% If you own a bicycle computer, which brand? Cat Eye ..........................39.0% ...33.6% Cycle-ops ..............................0.5%.......1.7% Garmin .................................15.0%.....15.9% Niterider .................................1.2%.......0.8% Polar.......................................3.1%.......4.9% Schwinn .................................2.1%.......2.3% Shimano.................................0.5%.......2.9% Sigma.....................................6.8%.......8.5% Specialized ............................7.0%.......5.3% Trek ........................................5.6%.......4.3% Vetta.......................................3.3%.......3.1% Other ....................................16.0%.....16.5%

If you own bicycle lights, what brand? Cat Eye ................................20.5%.....21.9% Cygolite..................................6.9%.......4.4% Hope ......................................0.3%.......0.6% Jet ..........................................0.9%.......1.6% Marwi .....................................0.0%.......0.9% Nightsun.................................1.4%.......2.1% Niterider.........................31.2% ...22.6% SSB........................................0.9%.......0.1% Specialized ............................3.5%.......2.2% Turbo Cat ...............................1.2%.......2.1% Vetta.......................................0.9%.......1.3% VistaLite .................................0.6%.......1.6% Trek ........................................1.2%.......2.9% Lupine ....................................2.3%..........0% Other ....................................28.3%.....35.5% ABOUT YOU How often do you buy Mountain Bike Action magazine? 1-4 issues ..............................2.5%.....22.9% 5-8 issues ..............................2.5%.....15.8% 9-12 issues ............................4.4%.....12.8% Subscribe.............................90.5%.....30.3% How many people besides yourself look through your copy of Mountain Bike Action? None ......................................3.0%.....37.6% 1 ...........................................37.4%.....23.9% 2 ...........................................24.3%.....20.8% 3 ...........................................13.7%.......8.9% 4 .............................................9.1%.......3.7% 5 .............................................0.6%.......0.8% 6+.........................................11.9%.......4.4% How often do you look at cycling-related websites? 3x per day ..............................7.5%.....18.4% 2x per day ..............................6.6%.......9.4% Everyday ..............................28.8%.....31.5% 2x per week .........................16.6%.....17.3% Weekly..................................22.4%.....17.5% Monthly ................................18.0%.......5.9% What is your favorite mountain bike-related website? mbaction.com......................21.2% .........N/A cyclingnews.com ...................2.7% .........N/A MTBR.com...........................34.5% .........N/A pinkbike.com .........................4.3% .........N/A singletrack.com .....................5.8% .........N/A velonews.com........................3.8% .........N/A Other ....................................27.7% .........N/A What is your gender? Male .....................................97.3%.....98.5% Female ...................................2.7%.......1.5% What is your age? 12 or younger.........................0.0%.......0.2% 13-15......................................2.9%.......1.5% 16-19......................................4.2%.......3.3% 20-24......................................1.5%.......5.7% 25-29......................................5.7%.....10.6% 30-34....................................14.7%.....16.9% 35-39....................................18.9%.....22.8% 40-44....................................15.3%........17% 45-49....................................10.5%.....11.2% 50-54....................................12.8%.......6.5% 55+.......................................13.4%.......4.2% Are you married? Yes .......................................66.5%.....66.3% No ........................................33.5%.....33.7% What is your total yearly household income? $150k+ .................................14.7%.....11.1% $120k-$149k........................11.2%.....11.1% $90k-$119k..........................19.1%.....19.8% $70k-$89k............................16.0%.....14.7% $50k-$69k............................14.1%.....17.5% $30k-$49k............................13.7%.....12.9% Under $30k ..........................11.2%.....12.9% If you own a smartphone, what brand? Android ..................................4.5%.......7.3% Blackberry............................16.2%.....19.7% iPhone..................................15.6%.....19.9% Nexus.....................................0.4%.......0.1% Palm.......................................1.5%.......1.8% Other ......................................5.3%.......7.7% None ....................................56.5%.....43.5% Are you interested in receiving MBA magazine on your phone? Yes .......................................17.4%.....26.1% No ........................................82.6%.....73.9% If you are over 18, what is your level of education? High school grad .................29.4%.....19.1% Attending college ...................7.5%.....13.8% College grad ........................54.6%.....55.7% Other ......................................8.5%.....11.4% What type of bike do you own? Cross-country race ..............30.6%........42% Trailbike................................37.7%........45% All mountain .........................23.0%.....36.3% Downhill .................................4.9%.......4.3% Dirt jump/skatepark ...............3.1%.......3.7% Dual slalom/mountain cross ..0.7%.......1.0%

What type of riding do you participate in? Cross-country/trail ...............82.7%.....96.5% Gravity/downhill ...................10.3%.....12.8% Dirt jump ................................3.3%.......6.8% Street riding/skate .................3.7%.......8.5% Do you race? If so what event? Cross-country ........................78.5% .....28.7% Downhill....................................5.9% .......2.6% Dual slalom/mountain cross ....1.7% ..........3% Super D ....................................3.8% .......2.7% 6 hr............................................3.1% .......5.9% 12 hr .........................................4.8% .......5.1% 24 hr .........................................2.1% .......6.3% What class do you compete in? Beginner...............................37.2%.....45.8% Cat 2/sport...........................44.4%.....31.7% Cat 1/expert ...........................8.1%.......5.3% Pro .........................................0.9%.......2.1% Masters ..................................9.4%.......9.7% How often do you race a year? 1-5 times..............................74.8%.....76.6% 6-14 times............................19.4%........19% 15-24 times............................4.4%.......2.7% 25+.........................................1.5%.......1.7% Are you a member of the following organizations? IMBA ....................................62.8%.....34.8% USA Cycling.........................37.2%.....15.1% How many hours do you spend riding your bike each week? Less than 3 ............................6.9%.......8.9% 3-6........................................37.0%.....36.7% 7-9........................................25.2%.....27.2% 10-13....................................17.6%.....17.3% 14-17......................................8.5%.......4.8% 18-20......................................1.8%.......2.0% 21+.........................................3.0%.......3.1% How many other members of your family also ride mountain bikes? None ....................................41.4%.....37.6% 1 ...........................................36.2%.....35.0% 2 ...........................................11.5%.....15.6% 3 .............................................6.0%.......8.3% 4+...........................................5.0%.......3.4% Have you ever taken a mountain bike vacation? Yes ......................................45.8%.....36.3% No ........................................24.8%.....32.2% Plan to..................................29.4%.....31.5% How much of the mechanical/repair work on your bicycle is done by you? 100% ...................................19.4%.....21.2% 75-99% ................................32.2%.....32.7% 50-74% ................................21.3%.....19.6% 25-49% ................................14.7%.....13.9% Less than 25%.....................12.4%.....12.6% Do you own a pickup? Yes ......................................42.1%.....36.4% No ........................................57.9%.....63.6% What brand of pickup do you own? Chevrolet..............................15.7%.....14.4% Dodge ..................................15.2%.....10.7% Ford......................................21.5%.....21.2% GMC.......................................6.7%.......4.4% Mazda ....................................1.8%.......1.0% Nissan ....................................6.7%.......8.4% Toyota ............................25.1% ...19.7% Other ......................................7.2%.....20.2% What other vehicles do you own? SUV......................................37.8%.....43.3% Car .......................................44.2%.....63.7% Motorhome/RV ......................2.8%.......5.4% Off-road motorcycle...............6.9%.....10.6% BMX bike ...............................3.9%.......7.3% Skateboard ............................4.4%.....11.8% What other sports/activities do you participate in? Hunting ..................................6.8%.....15.2% Fishing .................................13.0%.....32.7% Camping.........................20.5% ...55.2% Boating...................................5.1%.....16.4% Truck offroading .....................3.2%.......9.4% BMX .......................................1.6%.......6.5% Motorcycle riding ...................6.5%.....20.7% R/C cars.................................3.1%.......8.9% Snowboarding........................6.6%.....21.2% Snow skiing .........................10.3%.....25.7% Running................................10.1%.....36.4% Weight lifting ........................13.2%.....36.3% What brand casual shoes do you wear? Adidas..................................10.0%.....20.7% Airwalk ...................................0.8%.......2.2% Converse................................4.7%.......7.6% DC..........................................3.0%.......4.4% Etnies .....................................1.3%.......2.8% Nike................................21.4% ...38.0% Puma......................................2.7%.......7.3% Skechers ................................5.3%.......8.8% Vans .....................................10.4%.....12.4% Other ....................................37.6%.....32.5% None ......................................2.8%.......4.8%

- Online survey results are displayed in blue and top product results are listed in bold -

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page ........................$4,120 ........$3,955 ..........$3,790 ..........$3,560 2/3.................................3,420 ..........3,280 ............3,145 ............2,955 1/2.................................2,800 ..........2,690 ............2,575 ............2,425 1/3.................................2,095 ..........2,015 ............1,930 ............1,820 1/4.................................1,605 ..........1,540 ............1,475 ............1,385 1/6.................................1,195 ..........1,145 ............1,095 ............1,030

BLACK & ONE COLOR 1 Page ........................$5,101 ........$4,795 ......... $4,580 ..........$4,300 2/3.................................4,110 ..........3,935 ............3,755 ............3,520 1/2.................................3,360 ..........3,215 ............3,070 ............2,885 1/3.................................2,555 ..........2,445 ............2,335 ............2,195

FOUR-COLOR 1 Page ........................$6,110 ....... $5,845 ..........$5,585 ..........$5,245 2/3.................................5,010 ..........4,795 ............4,580 ............4,300 1/2.................................3,970 ..........3,800 ............3,635 ............3,410 1/3.................................3,115 ..........2,980 ............2,845 ............2,675

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, MB Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page ...$820 3-inch .......$565 2-inch .......$445 1-inch .......$260

970 .....$785 690 .....$530 545 .....$420 360 .....$245

6X B&W Color

935 .....$745 655 .....$500 520 .....$395 345 .....$230

12X B&W Color

895 .......$705 625 .......$445 495 .......$355 330 .......$205

855 570 455 305

Word ads: $2.00 per word, with $54.00 min.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT. ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates. COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

January 2011 .............10-7-2010 .......10-14-2010 .........12-2-2010 February 2011............11-5-2010 .......11-12-2010 ...........1-6-2011 March 2011 ................12-7-2010 .......12-14-2010 ...........2-3-2011 April 2011.....................1-7-2011 .........1-14-2011 ...........3-3-2011 May 2011 .....................2-4-2011 .........2-11-2011 ...........4-7-2011 June 2011 ....................3-7-2011 .........3-14-2011 ...........5-5-2011 July 2011......................4-6-2011 .........4-13-2011 ...........6-2-2011 August 2011.................5-6-2011 .........5-13-2011 .........6-30-2011

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

September 2011 ..........6-6-2011 .........6-13-2011 ...........8-4-2011 October 2011 ...............7-7-2011 .........7-14-2011 ...........9-1-2011 November 2011 ...........8-4-2011 .........8-11-2011 .........9-29-2011 December 2011 ...........9-7-2011 .........9-14-2011 .........11-3-2011 January 2012 .............10-5-2011 .......10-12-2011 .........12-1-2011 February 2012............11-4-2011 .......11-11-2011 ...........1-5-2012 March 2012 ................12-6-2011 .......12-13-2011 ...........2-2-2012

www.mbaction.com 27

ROAD BIKE ACTION MAGAZINE

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As Road Bike Action enters its 5th year, we continue to be astonished by the incredible growth and support the magazine has received, by both the consumers at the newsstands, and the marketing directors within the industry. RBA covers the full gamut of the sport, from the sophisticated technology of Tour-winning bikes, to the trickle down bikes ridden by recreational riders. In every issue, readers get the latest bike and product tests, plus “how-to” articles, and fitness tips, in both print and Digital editions (and downloadable to your home computer or laptop, PLUS your iPhone, iPad, and other “e-readers”). As we begin 2011, we have made the move to deliver a new issue to the newsstand every 5 weeks! This will be a welcome relief to the marketing directors who have campaigns that call for a consistent, timely voice to deliver their advertising message. Of course, our dedication to the greatest sport in the world is also shared with you (and updated daily) on www.roadbikeaction.com, where real-time news and race results can be found, plus bonus, unique-to-the-web coverage, product features, tests and interviews that you won’t find anywhere else. And for those enthusiasts who just can’t get enough of the magazine, we can also be followed on both Facebook and Twitter. Along with the tremendous growth and reach of RBA, our editorial staff also continues to grow as well. We are honored to have the most influential technical and feature writers in the cycling world (including Bob Roll), led by Hall of Fame Journalist, Zapata Espinoza. We are committed to bringing the Global Cycling Market to our dedicated readers.

QUICK FACTS • Fastest-growing title in Hi-Torque’s 36-year history • Total Monthly readership of 187,124 • 74% plan to buy a new bike in 2011 • Readership will spend over $100 Million on Parts and accessories in 2011 28 www.roadbikeaction.com

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- Online survey results are displayed in blue and top product results are listed in bold BICYCLE PURCHASING Do you own a road bike? Yes ..........................................97.1% .....97.0% No .............................................2.9% .......3.0% How many road bikes do you own? 1..............................................34.0% .....37.5% 2..............................................35.1% .....38.2% 3..............................................17.7% ........15% 4................................................8.1% .......4.9% 5+ .............................................5.2% .......4.4% Do you own a time trial/triathlon bike? Yes ..........................................31.5% .....10.3% No ...........................................68.5% .....89.7% Do you own a cyclocross bike? Yes ..........................................11.1% .....13.7% No ...........................................88.9% .....86.3% Do you own a tandem? Yes ............................................7.4% .......3.8% No ...........................................92.6% .....96.2% Do you own a mountain bike? Yes ..........................................66.3% .....63.1% No ...........................................33.7% .....36.9% Do you plan on buying a mountain bike? Yes ..........................................22.2% .....20.3% No ...........................................77.8% .....79.7% Was your newest bike a complete bike or frame? Complete ................................73.8% .....71.7% Frame .....................................26.2% .....28.3% What frame material is your newest bike made of? Aluminum................................32.1% .....32.2% Carbon fiber ...........................53.5% .....55.4% Steel .........................................8.4% .......7.1% Titanium....................................4.2% .......5.3% Other.........................................1.8%..........N/A What brand is your newest road bike? Alchemy....................................0.0% ..........0% Argon 18 ...................................0.5% .......0.6% BH.............................................1.3% .......0.2% Bianchi......................................1.9% .......2.3% BMC .........................................0.5% .......1.3% Cannondale ............................13.0% .......8.8% Cervelo .....................................3.4% .......4.2% Colnago ....................................1.7% .......1.2% De Rosa....................................0.2% .......0.1% Felt ...........................................1.7% .......2.9% Fezzari ......................................0.0% ..........0% Focus........................................0.0% .......0.2% Fuji ............................................1.2% .......2.6% Giant .........................................4.6% .......7.1% GT.............................................0.5% .......0.5% Guru..........................................0.0% ..........0% Independent Fab ......................0.2% .......0.6% Jamis ........................................3.4% .......1.4% Kestrel ......................................0.0% .......1.1% KHS ..........................................2.7% .......0.4% Kona .........................................0.0% .......0.1% Kuota ........................................0.2% .......0.5% LaPierre ....................................0.2% .......0.4% Litespeed..................................1.4% .......1.4% Look..........................................3.4% .......1.1% Lynskey.....................................0.5% .......0.4% Marin.........................................1.0% .......0.3% Masi ..........................................1.0% .......0.6% Merckx......................................0.2% .......0.8% Merlin........................................0.0% .......0.6% Moots .......................................0.2% .......0.3% Motobecane .............................1.2% .......0.9% Orbea .......................................3.9% ..........2% Pegoretti ...................................0.2% .......0.2% Pinarello....................................3.1% .......1.4% Raleigh......................................1.0% .......0.9% Ridley........................................0.5% .......1.1% Salsa.........................................0.5% ..........0% Schwinn....................................0.7% .......1.3% Scott .........................................3.6% .......2.8% Serotta ......................................1.2% .......1.1% Seven Cycles............................1.0% .......0.5% Specialized.......................14.5% ....15.4% Time .........................................0.7% .......0.5% Torelli ........................................0.2% .......0.2% Tommasini ................................0.0% .......0.2% Trek ...........................................9.4% .....13.6% Van Dessel................................0.0% .......0.1% Willier ........................................0.2% .......0.6% Other.......................................14.3% .....15.6% How much did your road bike cost? $7000+ .....................................6.4% .......5.8% $5000-$6999 ............................7.1% ..........8% $4000-$4999 ............................9.9% .......8.7% $3000-$3999 ..........................13.0% .....13.3% $2500-$2999 ............................9.2% .....12.4% $2000-$2499 ..........................20.4% .....12.4% $1500-$1999 ..........................12.0% .....12.1% $1000-$1499 ..........................11.7% ........15% $700-$999 ................................4.8% .....12.4% $699 or less ..............................5.6%..........N/A Where did you buy your newest road bike? bike shop................................70.0% ........72% Mail order .................................3.0% .......1.9% Internet ...................................14.6% .....14.3% Used .........................................7.3% .......7.3% Other.........................................5.0% .......4.5%

When did you purchase your bike? Jan-Mar ..................................33.9% ........31% Apr-Jun...................................30.9% .....31.7% July-Sept ................................17.6% .....20.8% Oct-Dec ..................................17.6% .....16.4% What influenced the purchase of your bike the most? Editorial in RBA ........................9.7% .......2.2% Ads in RBA ...............................9.9% .......1.1% Roadbikeaction.com ................1.7% .......1.5% Price .......................................31.0% .....21.6% Friends recommend ...............36.5% ........19% Pro rider endorse....................11.2% .......5.6% mag test results ..........................N/A .......8.2% Other ...........................................N/A .....40.8% What is your source for information on new road bikes? RBA ........................................36.1% .....29.1% Roadbikeaction.com ................6.5% .....11.1% Internet ...................................19.3% .....37.5% Other mags.............................14.4% .......6.3% Local bike shop ......................14.9% .....11.3% Friends......................................8.7% .......4.7% Do you plan to buy a road bike in the next 12 months? yes ..........................................37.5% .....41.5% No ...........................................62.5% .....58.5% Do you plan on buying a complete bike or frame only? Complete ................................74.1% .....67.6% Frame .....................................25.9% .....32.4% What type will it be? Road .......................................85.2% .....71.2% Commuter ................................1.0% .......2.3% Cyclocross................................5.6% .......5.2% Tandem.....................................1.0% .......1.7% Time Trial ..................................2.0% .......4.4% Touring......................................2.0% .......2.4% Track .........................................0.5% .......1.2% Triathlon ....................................1.5% ..........3% Undecided ................................1.0% .......8.5% What frame material will your next bike be made of? Aluminum................................12.5% .....11.6% Carbon Fiber ..........................65.9% .....70.6% Steel .......................................14.4% .......7.5% Titanium....................................6.7% .......7.5% Other.........................................0.5% .......2.9% What brand of road bike do you plan to buy next? Argon 18 ...................................0.0% .......0.4% BH.............................................1.9% .......0.7% Bianchi......................................1.3% .......1.5% BMC .........................................1.3% ..........2% Cannondale ..............................6.8% .......6.7% Cervelo .....................................9.7% .......7.7% Colnago ....................................1.7% .......3.2% De Rosa....................................0.8% .......0.3% Felt ...........................................6.8% .......3.3% Fezzari ......................................0.0% ..........0% Focus........................................1.3% .......0.7% Fuji ............................................5.5% .......1.1% Giant .........................................2.1% .......3.4% GT.............................................0.4% .......0.3% Guru..........................................0.0% .......0.3% Independent Fab ......................2.5% ..........1% Jamis ........................................3.4% .......0.5% Kestrel ......................................0.0% .......0.5% KHS ..........................................2.1% .......0.2% Kona .........................................0.4% .......0.2% Kuota ........................................0.4% .......0.9% LaPierre ....................................0.0% .......0.3% Litespeed..................................0.4% .......1.2% Look..........................................1.7% .......0.3% Lynskey.....................................0.8% .......2.1% Marin.........................................0.0% ..........0% Masi ..........................................0.0% .......0.6% Merckx......................................0.0% .......0.6% Merlin........................................0.0% .......0.2% Moots .......................................0.4% .......0.9% Motobecane .............................0.8% .......1.0% Orbea .......................................2.5% .......1.9% Pegoretti ...................................0.8% .......0.3% Pinarello....................................3.4% .......5.8% Raleigh......................................0.0% .......0.2% Ridley........................................4.7% .......1.3% Salsa.........................................0.8% .......0.1% Schwinn....................................0.0% .......0.2% Scott .........................................3.0% .......2.2% Serotta ......................................0.4% ..........1% Seven Cycles............................0.4% .......0.2% Specialized.......................15.3% ....12.4% Time .........................................1.3% .......0.4% Torelli ........................................1.7% .......0.2% Tommasini ................................0.4% .......0.2% Trek .........................................12.7% .......9.6% Van Dessel................................0.4% .......0.3% Wilier.........................................1.3% .......1.1% Other ...........................................N/A .....20.2% Where do you plan on buying your next road bike? Bike shop................................78.0% .....74.3% Internet ...................................20.5% .....19.3% Mail order .................................1.5% .......2.5% How much do you plan to spend? $7000+ .....................................7.1% .......5.1% $5000-$6999 ..........................16.2% .....10.5% $4000-$4999 ..........................10.7% .....12.8% $3000-$3999 ..........................16.8% .....19.4% $2500-$2999 ..........................17.8% .....11.7% $2000-$2499 ............................9.6% .....14.9%

$1500-$1999 ............................6.6% .....10.3% $1000-$1499 ............................9.1% .......8.7% $700-$999 ................................3.0% .......6.4% $699 or less ..............................3.0%..........N/A PARTS AND ACCESSORIES What is your main source of information for purchasing bicycle parts? Editorial in RBA ......................20.4% .......6.4% Ads in RBA .............................11.5% .......5.5% Roadbikeaction.com ................3.5% .......7.6% Internet ...................................19.4% .....45.0% Bike shop................................18.5% .....16.2% Other mags...............................9.3% .......3.2% Catalogs ...................................9.3% ..........4% Friends recommend .................8.0% .......4.7% Other ...........................................N/A .......7.4% Where do you buy the majority of your bicycle parts? Bike shop................................60.0% .....49.9% Online .....................................31.3% .....43.3% Mail order catalog.....................7.2% .......5.2% Other.........................................1.5% .......1.6% What tires do you use? Clincher ..................................69.0% .....76.1% Tubular....................................27.8% .....20.1% Tubeless ...................................3.3% .......3.8% How many tires do you purchase a year 1................................................6.2% .......7.2% 2..............................................31.7% .....36.8% 3..............................................13.7% .......4.5% 4..............................................26.5% .....31.8% 5................................................5.2% .......1.8% 6..............................................11.1% .....10.1% 7+ .............................................5.7% .......7.9% Have you replaced your stock tires, if yes what brand? Bontrager..................................8.4% .......9.3% Continental ......................26.5% ....36.9% CST...........................................0.2% .......0.8% Hutchinson ...............................9.3% .......6.9% IRC............................................0.2% .......0.2% Kenda .......................................1.6% .......3.8% Maxxis ......................................0.9% .......3.2% Michelin ..................................13.8% .....20.8% Panaracer .................................0.9% .......0.8% Ritchey......................................0.5% .......0.1% Schwalbe..................................2.9% .......3.8% Specialized ...............................7.5% .......7.7% Tufo...........................................0.9% .......0.9% Vittoria ....................................12.9% ........15% Vredestein.................................4.8% .......4.8% None .........................................5.4%..........N/A Other.........................................3.4% .......3.2% Have you replaced your handlebars, if yes what brand? 3T..............................................5.9% .....12.3% Bontrager..................................6.9% .......5.6% Cinelli........................................1.0% .......2.2% Deda Elemente .........................4.9% .......5.8% Easton ......................................7.6% .....14.9% Edge Composites.....................0.7% .......0.6% FSA...................................11.8% ....22.4% Giant .........................................0.0% ..........0% ITM ...........................................1.0% .......2.2% Oval ..........................................0.3% .......0.6% Pro ............................................0.7% .......1.1% Profile .......................................0.7% .......1.3% Ritchey......................................7.9% .....11.9% Salsa.........................................1.0% .......1.1% Sette .........................................0.0% .......0.4% Specialized ...............................4.9% .......5.4% Syntace.....................................0.0% .......0.4% Zipp ..........................................0.3% .......1.5% None .......................................37.2%..........N/A Other.........................................7.2% .....10.3% Have you replaced your stem, if yes what brand? 3T............................................12.0% .....11.1% Bontrager................................13.0% .......9.3% Deda Elemente .........................9.0% .......4.8% Easton ......................................9.0% .......9.5% Edge Composites.....................0.0% .......0.4% FSA.........................................20.5% .....15.9% ITM ...........................................3.5% ..........3% Kore ..........................................0.0% .......0.4% Moots .......................................0.0% .......0.2% Profile .......................................0.5% .......1.6% Ritchey .............................28.0% ....18.3% Salsa.........................................0.5% ..........2% Stella Azzura.............................1.0%..........N/A Thomson...................................2.5% .......4.8% WTB..........................................0.5% ..........0% Other ...........................................N/A .....18.7% Have you upgraded your wheels, if yes what brand? American Classic......................0.3% .......2.1% Attack .......................................0.0% ..........0% Bontrager..................................6.4% .......6.9% Campagnolo .............................4.7% .......3.8% Cane Creek...............................0.8% .......0.3% DT Swiss...................................0.6% .......2.4% Edge .........................................1.9% .......1.2% Easton ......................................4.1% .......6.9%

FSA...........................................0.6% .......0.3% Fulcrum.....................................2.8% ..........3% Hed ...........................................2.2% .......2.9% Lightweight ...............................0.3% .......0.3% Mavic................................23.2% ....35.3% Neuvation .................................6.9% .......5.7% Reynolds...................................3.3% .......5.1% Ritchey......................................1.4% .......0.5% Roval.........................................0.0% .......0.5% Rolf ...........................................3.0% ..........2% Shimano ...................................5.5% .......7.9% SRAM .......................................0.0% .......0.9% Spinergy ...................................1.4% ..........2% Stans ........................................0.3% ..........0% Sun ...........................................0.0% .......0.2% Topolino ....................................0.0% .......1.2% Torelli ........................................0.6% .......0.2% Vuelta........................................1.4% .......1.2% Zipp ..........................................2.8% .......5.9% None .......................................20.7%..........N/A Other.........................................5.0% .......9.7% How many pairs of wheels do you own? 1..............................................35.3% .....32.4% 2..............................................29.2% .....34.4% 3..............................................17.4% .....14.9% 4................................................9.7% .......7.7% 5+ .............................................8.4% .....10.6% Have you purchased new cranks? Bontrager..................................1.0% .......0.9% Campagnolo ...........................13.4% .....11.6% FSA.........................................15.0% .....17.6% Powercranks.............................0.0% .......0.9% Race Face ................................1.0% .......0.3% Rotor.........................................0.0% .......3.5% Shimano ...........................18.5% ....24.3% SRAM .......................................7.6% .....29.5% Truvativ .....................................1.0% .......1.4% Tune ..........................................0.3% ..........0% Zipp ..........................................0.6% .......2.3% None .......................................41.7% .......7.8% Have you purchased new pedals? Campagnolo .............................1.3% .......1.5% Crank Brothers .........................8.0% .......4.7% Expedo .....................................0.3% .......0.3% Exustar .....................................0.3% .......0.2% Look .................................29.6% ....30.7% Mavic ........................................0.8% .......2.8% Ritchey......................................0.5% .......0.5% Shimano .................................19.6% .....21.9% Speedplay ..............................18.1% .....27.9% Time .........................................3.3% .......5.7% Wellgo.......................................2.3% .......0.5% Other.........................................4.0% .......3.4% None .......................................12.1%..........N/A Have you purchased a new seat? Bontrager..................................8.3% .......3.4% Brooks ......................................1.8% .......2.1% Fizik..................................18.7% ....31.0% FSA...........................................0.3% .......0.5% Koobi ........................................0.5% .......0.5% Other.........................................6.2% ..........1% Prologo .....................................1.3% ..........2% Selle Italia ...............................16.1% .....25.8% Selle Royal................................1.6% .......0.8% Selle San Marco .......................3.6% .......6.2% Specialized .............................16.6% .....13.7% Terry..........................................2.8% .......0.8% Tioga.........................................0.5% ..........0% Velo...........................................0.0% .......0.5% WTB..........................................1.6% .......2.5% None .......................................17.9%..........N/A Other.........................................2.3% .......9.2% Have you purchased a seatpost? 3T..............................................0.3% .......8.4% American Classic......................1.4% .......0.9% Bontrager..................................2.7% .......4.4% Control Tech .............................0.3% .......1.3% Easton ................................9.3% ....16.3% Fizik ..........................................0.3% ..........4% FSA...........................................7.2% .....16.3% Kore ..........................................0.3% ..........0% Litespeed..................................0.3% .......0.4% Pro ............................................0.3% .......2.6% Ritchey......................................6.5% .....10.6% Shimano ...................................0.3% ..........0% Specialized ...............................8.6% .......3.1% Thomson...................................5.2% .....16.3% USE ..........................................1.7% ..........0% None .......................................45.4%..........N/A Other.........................................9.6% .....15.4% Do you plan to purchase a heart rate monitor? Yes ..........................................30.7% .....30.4% No ...........................................69.3% .....69.6% If yes, what brand? Cateye ....................................18.3% .......8.3% Garmin .............................34.3% .......45% Polar .......................................24.9% .....24.9% Sette .........................................0.0% .......0.8% Sigma .....................................15.4% .......5.5% Specialized ...............................0.0% .......0.6% Timex........................................3.0% .......4.4% Trek ...........................................3.0% .......2.2% Niterider....................................1.2% .......0.3% Other ...........................................N/A .......8.0%

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- Online survey results are displayed in blue and top product results are listed in bold Do you plan to purchase a powermeter? yes ..........................................10.7% ........15% No ...........................................89.3% ........85% If yes, what brand? Quarq........................................2.3% .....11.2% Powertap..........................57.0% ....30.5% SRM........................................29.1% ........16% Polar .........................................5.8% .......9.6% Ergomo .....................................1.2% ..........0% I-bike.........................................4.7% .......8.6% Niterider....................................0.0% .......1.1% Other ...........................................N/A ........23% Do you download your work outs to a computer? yes .........................................28.4% .....37.9% No ...........................................71.6% .....62.1% Do you plan to purchase an indoor trainer? Yes ..........................................27.4% .....27.7% No ...........................................72.6% .....72.3% Price range? $300+ .....................................30.7% .....31.1% $150-$299 ..............................51.8% .....50.8% Under $150.............................17.5% .....18.1% Do you use nutritional supplements? yes .........................................74.5% .....78.2% No ...........................................25.5% .....21.8% If so what brand? Champion Nutrition ..................2.2% .......0.9% Clif Bar .............................24.0% ....19.9% Cytosport..................................7.3% .......5.7% First Endurance ........................4.6% .......4.4% FRS...........................................5.7% .......5.7% GU ..........................................17.4% .....13.5% Hammer..................................14.7% .....19.1% Honey .......................................2.2%..........N/A Powerbar ................................18.2% .....12.7% Stinger ......................................1.8% .......1.7% Zit vit.........................................2.0% .......1.6% Other ...........................................N/A .....14.6% Do you plan to purchase nutritional supplements? yes ..........................................70.8% .....73.6% No ...........................................29.2% .....26.4% On average, how much do you spend on bicycle parts a year $2500+ .....................................3.9% .......3.7% $2000-$2499 ............................6.9% ..........4% $1500-$1999 ............................8.1%..........N/A $1000-$1499 ..........................12.3% .....14.5% $500-$999 ..............................31.2% .....38.9% Less than $500 .......................37.5% .....38.9% BIKE APPAREL On average, how much do you spend on bicycling apparel a year? $1000+ .....................................3.4% .......2.9% $750-$999 ................................6.5% .......4.8% $500-$749 ..............................23.1% .....24.3% Under $500.............................67.1% ........68% What is your main source of information for purchasing bicycling apparel? Editorial in RBA ......................10.2% .......2.6% Ads in RBA .............................12.4% .......4.7% Roadbikeaction.com ................4.1% .......3.3% Bike Shops .............................17.5% .....20.3% Internet ...................................23.1% .....46.9% Catalogs .................................13.8% ..........8% Other mags...............................6.9% .......2.5% Friends......................................7.8% ..........5% Other.........................................4.2% .......6.7% Where do you buy the majority of your bicycling apparel? Bike shops..............................46.3% .....43.9% Mail order internet ..................40.4% .....47.7% Mail order magazine .................5.4% .......1.6% Other.........................................8.0% .......6.8% Helmet owned? BBB ..........................................0.0% ..........0% Bell..........................................30.2% .....26.8% Catlike.......................................1.0% .......1.1% Giro ..................................40.8% ....39.4% LAS ...........................................2.2% .......1.8% Lazer.........................................1.5% .......3.9% Limar.........................................3.0% .......1.6% Louis Garneau ..........................4.0% .......4.9% Rudy Project.............................1.5% .......3.1% Specialized .............................12.1% .....10.7% Trek ...........................................3.2% .......3.3% Uvex .........................................0.5% .......0.6% Other ...........................................N/A ..........3% Shoes owned? Bont ..........................................0.0% .......1.1% Bontrager..................................5.2%..........N/A Carnac ......................................1.7% .......0.6% Diadora .....................................5.0% .......4.4% DMT..........................................0.9% .......1.1% Gaerne......................................0.9% .......0.8% Lake..........................................1.7% .......2.1% Mavic ........................................1.9%..........N/A

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Nike ..........................................5.7% .......4.3% Northwave ................................1.7% .......2.5% Other.........................................7.3% .......0.7% Pearl Izumi................................4.3% .......4.3% Performance .............................0.9% .......0.5% Shimano .................................22.3% .....20.2% Sidi ...................................22.7% ....25.4% SixSixOne .................................0.5% .......0.3% Specialized .............................17.3% ........21% Other ...........................................N/A .....10.8% Do you wear cycling shorts or bibs? Shorts .....................................54.9% .....38.2% Bibs ........................................45.1% .....61.8% What brand? Assos........................................6.5% .......3.7% Bontrager..................................1.0% .......1.2% Bellwether.................................2.4% .......0.5% Cannondale ..............................3.4% .......2.2% Capo Forma .............................5.3% .......1.7% Campagnolo ............................0.7% .......0.7% Castelli......................................7.9% .......6.6% DeMarchi ..................................0.9% ..........1% Descente ..................................5.5% .......1.6% Favorite Pro Team ....................2.1% .......0.8% Gita ...........................................0.3%..........N/A Gore..........................................2.4% .......1.8% Hind ..........................................0.2% .......0.5% Hincapie ...................................2.9% .......2.1% Louis Garneau ..........................7.0% .......7.4% Mavic ........................................0.2%..........N/A Nalini.........................................9.3% .......1.8% Pearl Izumi .......................11.9% ....26.2% Performance .............................7.4% .......7.4% Per team affiliation....................2.7% .......3.6% Primal Wear ..............................1.5% .......1.5% Santini.......................................1.9% .......1.2% Specialized ...............................3.6% .......3.6% Sugoi ........................................4.3% .......4.5% Other.........................................8.6% .....17.9% Do you own a bicycle jersey? Assos........................................2.6% .......1.6% Bellwether.................................1.7% .......0.8% Biemme ....................................0.6%..........N/A Bontrager..................................0.4% .......0.7% Campagnolo .............................2.1% .......0.7% Cannondale ..............................4.4% .......1.5% Capo.........................................2.7% .......2.2% Castelli......................................6.4% .......7.7% Descente ..................................4.3% .......2.5% Favorite pro team .....................4.6% .......3.6% Giordana...................................3.4% .......2.8% Gore..........................................1.4% .......0.9% Hind ..........................................0.3% .......0.4% Louis Garneau ..........................6.3% .......6.2% Mavic ........................................0.4%..........N/A Nalini.........................................6.0%..........N/A Pearl Izumi .........................7.0% ....18.1% Performance .............................8.5% .......4.8% Per team affiliation....................5.8% .......8.2% Primal Wear ..............................6.1% .......5.8% Santini.......................................1.7% .......1.6% Specialized ...............................4.8% .......3.8% Sugoi ........................................5.1% .......3.8% Verge.........................................0.6%..........N/A Other.......................................10.5% .....22.4% None .........................................2.3%..........N/A On average, how much do you spend on bicycle accessories a year? $2500+ .....................................0.9% .......1.9% $2000-$2499 ............................0.6%..........N/A $1500-$1999 ............................2.6% .......1.9% $1000-$1499 ............................7.1% .......7.4% $500-$999 ..............................15.9% .....22.8% $250-$499 ..............................31.5% ........38% Less than $250 .......................41.5% ........28% What is your main source of information for purchasing bicycle accessories? Editorial in RBA ......................16.5% .......5.7% Ads in RBA .............................13.7% .......7.2% Roadbikeaction.com ................5.0% .......6.7% Internet ...................................22.4% .....48.2% Bike shop................................17.7% .....14.2% Catalogs ...................................9.2% .......5.4% Other magazines ......................7.0% .......3.8% Friends......................................5.9% .......3.1% Other.........................................2.4% .......5.7% Where do you buy the majority of your bicycle accessories? Bike shop................................47.9% .....47.9% Internet ...................................32.2% .....45.7% Mail order catalog...................14.2% .......3.6% Mail order mag .........................3.5% .......1.2% Other.........................................2.2% .......1.6% Do you own a bicycle computer? Yes ..........................................87.5% .....91.8% No ...........................................12.5% .......8.2% If yes, what brand? Blackburn .................................2.6% ..........1% Cat Eye.............................34.9% ....35.2% Fightdeck/Shimano ..................2.3% .......2.2% Garmin....................................16.5% .....23.8% Other.........................................6.3% .......1.7% Polar .........................................8.2% .......6.4%

Schwinn....................................1.4% .......0.8% Sette .........................................0.9% .......0.2% Sigma .....................................14.2% .......9.9% Specialized ...............................5.1% .......4.2% Trek ...........................................6.0% .......4.1% Vetta .........................................1.7% .......1.2% Other ...........................................N/A .......9.2% Do you own bicycle lights? Cat Eye.............................29.2% ....32.9% Jet.............................................0.0% .......0.3% Knog .........................................4.1% .......4.2% Lupine.......................................0.0% .......0.5% Marwi........................................0.3% ..........0% Nightsun ...................................0.3% .......1.5% Niterider..................................12.7% .....23.1% Sette .........................................0.6% .......0.5% Sigma .......................................1.9% .......3.1% Specialized ...............................2.9% .......0.9% SSB ..........................................0.0% .......0.2% Trek ...........................................1.9% .......1.9% Turbo Cat..................................0.6% .......1.4% Vetta .........................................0.3% .......0.6% VistaLite ....................................2.5% .......1.9% None .......................................23.2%..........N/A Other.......................................19.4% .....27.2% ABOUT YOU How often do you buy road bike action magazine? 1-4 issues/yr...........................11.2% .....26.6% 5-9 issues/yr...........................15.4% .....31.7% Subscriber ..............................73.4% .....41.7% How many people besides yourself look through your copy of Road Bike Action? 1..............................................29.5% .....43.5% 2..............................................18.7% .....36.5% 3..............................................12.0% .....13.7% 4................................................4.5% .......2.8% 5................................................1.2% .......1.4% 6+ .............................................3.6% .......2.2% None .......................................30.4%..........N/A What is your gender? Male........................................94.4% ........97% Female......................................5.6% ..........3% What is your age? Under 18...................................1.5% ..........2% 18-24 ........................................1.7% .......5.1% 25-34 ......................................12.2% .....15.8% 35-44 ......................................25.9% .....35.9% 45-54 ......................................28.0% .....28.5% 55+ .........................................30.6% ...12.07% Are you married? yes ..........................................72.9% .....72.8% No ...........................................27.1% .....27.2% What is you total yearly household income? $150k+....................................13.1% ........18% $120k-$150k ..........................12.5% .....12.8% $90k-$120k ............................18.0% .....21.6% $70k-$90k ..............................15.0% .....14.1% $50k-$70k ..............................18.3% .....15.3% $30k-$50k ..............................15.6% .....11.2% Under $30k...............................7.3% .......6.9% If you are over 18, what is your level of education? High school grad ....................25.1% .....21.5% Attending college .....................9.4% ........11% College grad ...........................65.6% .....67.5% Do you compete in sanctioned road bike races? Yes ..........................................28.6% .....27.7% No ...........................................71.4% .....72.3% What type of races events do you compete in? Centuries ................................27.4% .....50.2% Road .......................................34.2% .....62.6% Criterium.................................12.8% .....24.8% Time Trails ..............................13.9% .....21.6% Triathlon ....................................6.8% ........14% Cyclecross................................4.3% .....12.3% Track/Velodrome.......................0.7% .......3.4% What class do you compete in? Cat 1 .........................................4.5% .......7.8% Cat 2 .........................................7.5% .......4.5% Cat 3 .........................................8.3% .....10.3% Cat 4 .......................................26.3% .....15.6% Cat 5 .......................................22.6% .....32.1% Masters...................................30.8% .....29.6% How often do you race a year? 1-5 times ................................65.1% .....65.2% 6-14 times ..............................22.1% .....21.6% 15-24 times ............................10.1% .......8.8% 25+ ...........................................2.7% .......4.4% Are you a member of the USCF? yes ..........................................17.7% .....20.4% No ...........................................82.3% .....79.6%

How many miles do you ride per month? Under 50...................................0.6% .......1.9% 50-100 ......................................6.4% .......6.7% 100-150 ..................................11.2% .......9.2% 150-200 ..................................12.5% ........13% 200-250 ..................................14.6% .....11.3% 250-300 ..................................11.2% .....14.1% 300-400 ..................................15.8% .....20.7% 400-500 ..................................27.7% .....23.1% How many other members of your family also ride road bikes? 1..............................................68.2% .....67.1% 2..............................................18.9% .....20.1% 3..............................................10.0% .......8.9% 4+ .............................................3.0% ..........4% Have you ever taken a road bike vacation? yes .........................................28.6% .....23.3% No ...........................................44.8% .....47.8% Plan to ....................................26.6% .....28.8% What other sports/hobbies do you participate in? Mountain biking ...............28.8% ....47.8% Off road motorcycling...............3.1% .......5.1% Boating .....................................6.2% .....11.9% RC Cars ....................................1.6% .......3.4% Hunting .....................................4.7% .......9.2% Fishing ......................................9.8% .....19.7% Camping .................................12.6% .....33.8% Truck off roading.......................1.3% .......2.7% Personal watercraft ..................1.1% ..........4% Snowboarding ..........................4.4% .......8.1% Snow skiing ............................11.3% .....22.9% Running ..................................15.1% .....37.6% Other ...........................................N/A .....24.8% How much of the maintenance/ repairs/upgrades are done by you? 100% ......................................14.9% .....18.8% 75-100%.................................21.6% .....26.1% 50-75%...................................20.7% .....19.4% 25-50%...................................19.5% .....16.7% Less then 25% .......................23.3% ........19% Brand of pickup owned? Chevrolet ................................16.6%..........N/A Dodge.....................................12.4%..........N/A Ford..................................25.9% ........N/A GMC .........................................6.7%..........N/A Mazda.......................................0.5%..........N/A Nissan.......................................4.7%..........N/A Toyota .....................................18.1%..........N/A Other.......................................15.0%..........N/A What other vehicles do you own? SUV ..................................36.5% ....35.4% Car..........................................54.1% .....63.1% Truck ...........................................N/A .....24.5% Motorhome/camper .................3.5% .......2.5% Off-road motorcycle .................2.3% .......2.9% ATV ...........................................0.9% .......2.4% BMX bike ..................................2.6% .......1.1% Other ...........................................N/A .......8.3% What brand of sunglasses do you wear? Oakley ..............................43.2% ....38.8% Tifosi .......................................16.6% .......8.4% Rudy Project...........................11.0% .....10.1% Smith ........................................8.6% .......6.1% Ray Ban ....................................9.6% .......5.6% Giro...........................................2.7% .......2.6% Ryders ......................................2.7% .......1.9% Arnette......................................1.3% .......1.0% Spy ...........................................2.7% .......1.1% Dragon......................................0.0% ........02% Scott .........................................1.7% .......0.2% Other ...........................................N/A .....23.0% How often do you visit cycling-related websites? 3x per day...............................13.9% .....18.1% 2x per day.................................8.3% ........11% Daily........................................33.9% .....44.6% Once a week...........................25.1% .....19.7% Once a month.........................11.5% .......3.5% Never ........................................7.4% .......3.2% What smartphone do you own? iPhone ..............................19.0% .......23% Blackberry ..............................17.6% ........21% Android .....................................5.4% .......5.6% Palm .........................................0.9% .......2.2% Nexus .......................................0.0% .......0.2% Other.........................................6.8% .......7.1% None .......................................50.3% .....41.6% Are you interested to receive road bike action to you phone? Yes ..........................................16.4% .....23.3% No ...........................................83.6% .....76.7% Which of the following social networking sites do you use? Facebook................................84.5% .....89.5% Twitter .....................................15.5% .....38.3%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

1-3X

1 Page ............................2,555....................2,435 .....................2,275 2/3 Page .........................2,095....................1,995 .....................1,865 1/2 Page .........................1,733....................1,650 .....................1,540 1/3 Page .........................1,276....................1,215 .....................1,135 1/4 Page .........................1,015.......................970 ........................905 1/6 Page ............................735.......................700 ........................655

BLACK & ONE COLOR 1 Page ............................3,075....................2,925 .....................2,735 2/3 Page .........................2,475....................2,360 .....................2,205 1/2 Page .........................2,085....................1,985 .....................1,855 1/3 Page .........................1,565....................1,495 .....................1,395

FOUR-COLOR 1 Page ............................3,840....................3,660 .....................3,415 2/3 Page .........................3,150....................3,005 .....................2,805 1/2 Page .........................2,370....................2,260 .....................2,110 1/3 Page .........................1,940....................1,845 .....................1,725

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted cameraready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, RBA, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

1-3X

B&W Color

1/6 page ...$425 3-inch .......$345 2-inch .......$250 1-inch .......$130

B&W Color

575.....................$400 470.....................$325 350.....................$235 230.....................$115

B&W Color

400..................$385 450..................$305 335..................$210 215..................$105

535 430 310 205

Word ads: $2.00 per word, with $54.00 min.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15%

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

December 2010 .........9-15-2010 .........9-22-2010 .......11-11-2010 February 2011..........11-12-2010 .......11-19-2010 .........1-13-2011 April 2011 .................12-30-2010 ...........1-7-2011 .........2-24-2011 May 2011....................2-11-2011 .........2-18-2011 ...........4-7-2011 June 2011...................3-17-2011 .........3-24-2011 .........5-12-2011 July 2011 ....................4-27-2011 ...........5-4-2011 .........6-23-2011

COVER DATE

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September 2011 ..........6-9-2011 .........6-16-2011 ...........8-4-2011 October 2011 .............7-14-2011 .........7-21-2011 ...........9-8-2011 November 2011 .........8-25-2011 ...........9-1-2011 .......10-20-2011 December 2011 .........10-7-2011 .......10-14-2011 .........12-1-2011 February 2012..........11-14-2011 .......11-21-2011 .........1-12-2012

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BMX PLUS! MAGAZINE

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QUICK FACTS • Total Monthly readership of over 125,000 • Readers own an average of 2 bikes • Readers plan to spend an average of $425 on their next bike • 73% said BMX PLUS! is their main source of information on new bikes • 54% purchased products from ads in BMX PLUS! • 31% compete in sanctioned BMX Races BMX Plus! magazine got its start way back in 1978 and has been going strong ever since for one simple reason: We get it. BMX Plus! offers readers a unique editorial experience with hard-hitting and honest product testing, including the most thorough bike and frame tests in the industry. We also help readers develop their skills in the shop, with detailed mechanical howto’s, as well as in the real world, with pro-rider-taught tricks and race tips. Like event coverage? Then BMX Plus! is the only magazine where you will find it all, with complete coverage of flatland, street, park and dirt-jumping contests, as well as BMX racing, which has rocketed the sport onto the Olympic stage and drawn more attention to the sport than ever before.

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- Online survey results are displayed in blue and top product results are listed in bold How often do you buy BMX Plus! Magazine? 1-4 issues ............................14.3%........19% 5-8 issues ............................11.2%.....11.4% 9-12 issues ..........................17.3%.....18.7% subscribe .............................57.1%.....16.1% Never ........................................N/A.......7.0% I just look at the website ..........N/A.....27.8% How long have you been reading BMX Plus!? Less than 1 year ..................22.0%.....26.3% 1-2 years ..............................21.0%.....21.5% 2-3 years ..............................13.0%.......8.9% 3-4 years ..............................12.0%.......3.5% 4+ years ...............................32.0%.....39.9% How many pepople besides yourself look through your copy of BMX Plus!? 1 ...........................................25.0%.....34.2% 2 ...........................................28.1%.....24.4% 3 ...........................................17.7%.....14.2% 4 ...........................................15.6%.......8.5% 5 .............................................3.1%.......4.4% 6+.........................................10.4%.....14.2% Do you own a BMX or a Freestyle bike? Yes .......................................92.9%.....76.6% No ..........................................7.1%.....23.4% How many do you own? 1 ...........................................48.4%.....61.6% 2 ...........................................33.0%.....19.2% 3+.........................................18.7%.....19.2% What type is your newest bike? BMX .....................................49.5%.....47.2% Street ...................................38.8%.....31.9% Flatland ..................................3.9%.......1.7% Dirt Jumping ..........................7.8%.....19.2% Did you buy a complete bike or frame? Complete .............................79.2%.....73.5% Frame only ...........................20.8%.....26.5% What size is it? Micro/Mini/Jr/Expert ..............4.0%.......2.6% 16" .........................................2.0%.......2.2% 18" .......................................11.9%.......6.6% 20" .......................................68.3%.....75.4% Cruiser (24") .........................13.9%.....13.2% What Material is the frame? Chromoly/Steel ....................62.6%.....67.4% Aluminum .............................31.3%.....32.2% Other ......................................6.1%.......0.4% What Brand is it? Black Eye ...............................0.9%.......0.4% Diamondback.........................4.6%.......7.4% DK ........................................11.0%.......7.0% Eastern...................................6.4%.......5.7% Failure ....................................1.8%.......0.0% Fit ...........................................3.7%.......2.6% Fly ..........................................1.8%.......0.4% GT ..........................................7.3%.......5.2% Haro ...............................14.7% .....8.3% Hoffman .................................0.9%.......3.1% Intense ...................................2.8% .........N/A Kink ........................................0.9%.......4.8% Mirraco...................................2.8%.......4.8% Mongoose............................11.0%.......7.4% Premium ................................1.8%.......0.0% Redline ...................................5.5%.......6.6% SE Racing ..............................1.8%.......3.5% Specialized ............................1.8% .........N/A Standard ................................0.9%.......0.9% Subrosa..................................1.8%.......0.4% Supercross.............................1.8%.......0.9% Stolen.....................................0.9%.......2.2% Terrible One............................1.8%.......0.0% Verde......................................0.9%.......0.4% We The People.......................0.9%.......3.1% Other ......................................9.2%.....13.1% How much did it your bike cost? Under $100 ..........................10.0%........11% $100-$200............................19.0%.....13.2% $200-$300............................15.0%.....23.2% $300-$400............................24.0%.....14.9% $400-$500............................11.0%.....13.6% $500-$600..............................3.0%.......7.5% $600-$700..............................8.0%.......3.5% $800-$900..............................2.0%.......3.5% $901+.....................................8.0%.......6.1% What time of the year did you get your bike? Jan-Mar ...............................24.2%.....29.5% Apr-Jun ................................32.3%........33% July-Sept..............................23.2%.....13.8% Oct-Dec ...............................20.2%.....23.7% Where did you buy your bike? Bike shop .......................30.9% ...34.8% Department Store ................14.4%.......9.7% Mail order...............................9.3%.......4.8% Internet.................................17.5%.....16.7%

Used.....................................23.7%.....21.1% Other ......................................4.1%.....12.8% What influenced the purchase of your bike the most? Magazine test results.............11.9% .....12.8% Rider endorse...........................4.0% .......7.9% Local dealer support................2.0% .....10.6% Previous experience ..............25.7% .....29.1% Price .......................................24.8% .....25.1% Friend's recommendation......17.8% .....18.5% Parent's recommendation ......5.9% .......4.8% Dealership recommendation ..4.0% .......7.9% Color.........................................4.0% .....14.5% Other ...........................................N/A .....22.5% How many members in your household beside yourself own a BMX or freestyle bike? 0 ...............................................N/A.....49.1% 1 ...........................................66.3%.....27.2% 2 ...........................................21.7%.....16.2% 3 .............................................6.0%.......4.4% 4+...........................................6.0%.......3.1% Do you own a mountain bike? Yes ......................................41.4%.....40.0% No ........................................58.6%.....60.0% What's your main souce of info on new bikes? BMX Plus! ......................61.5% ...51.0% Bike shops .............................4.8%.......7.3% Friends ...................................7.7%.......8.7% Internet.................................20.2%.....31.7% Other mags ............................4.8%.......1.0% At Competition.......................1.0%.......0.3% Do you plan to buy a new bike? Yes .......................................50.0%.....51.3% No ........................................30.6%.....12.0% Undecided ...........................19.4%.....36.7% If yes, what type of bike? Race.....................................25.7%.....16.1% Dirt Jumping ........................22.9%.....15.7% Street ...................................35.7%.....37.4% Flatland ..................................5.7%.......2.4% Undecided ...........................10.0%.....18.9% Other ........................................N/A.......9.4% Do you plan on buying a complete bike or frame only? Complete .......................54.3% ...60.1% Frame only ...........................21.4%.....17.4% Undecided ...........................24.3%.....22.5% What size do you plan to buy? Micro/Mini/Jr/Expert ..............2.9%.......2.4% 16" .........................................1.4%.......1.2% 18" .......................................14.3%.......7.6% 20" .................................67.1% ...65.3% Cruiser (24") ...........................7.1%.......9.2% Undecided .............................7.1%.....14.3% What frame material? Chromoly/Steel ..............49.3% ...47.4% Aluminum .............................34.8%.....25.7% Undecided ...........................15.9%.....26.9% What brand do you plan to buy? Black Eye ...............................1.2%.......1.2% Cardinal..................................1.2%.......0.0% Colony....................................2.3%.......0.8% Diamondback.......................11.6%.......9.1% DK ........................................12.8%.......4.4% Eastern...................................3.5%.......5.2% Felt .........................................4.7%.......0.8% Fit ...........................................1.2%.......4.0% Fly ..........................................2.3%.......1.6% Free Agent .............................1.2%.......2.8% GT ..........................................9.3%.......2.8% Haro ...............................12.8% .....7.5% Hoffman .................................1.2%.......2.0% Hyper .....................................1.2%.......0.8% Intense ...................................2.3%.......0.8% Kink ........................................2.3%.......2.0% Mongoose..............................2.3%.......2.8% Premium ................................2.3%.......0.8% Redline ...................................9.3%.......6.7% SE Racing ..............................3.5%.......4.4% S&M .......................................3.5%.......5.6% Subrosa..................................1.2%.......1.6% Stolen.....................................2.3%.......2.8% Sunday...................................1.2%.......5.6% Verde......................................1.2%.......0.8% We The People.......................1.2%.......4.0% Other ......................................1.2%.....19.5% How much do you plan to spend? Under $100 ..........................14.5%.......5.1% $100-$200............................10.1%.......9.9% $200-$300 .....................26.1% ...20.6% $300-$400............................11.6%.....20.2% $400-$500............................23.2%.....16.6% $500-$600..............................5.8%.....11.1% $600-$700..............................1.4%.......4.3%

$700-$800..............................5.8%.......3.2% $800-$900..............................1.4%.......2.0% $901+.....................................7.2%.......7.1% Where do you plan to buy your bike? Bike shop .......................40.5% ...35.1% Mail order.............................10.8%.......6.0% Department store ...................1.4%.......1.6% Internet.................................33.8%.....24.3% Used.......................................1.4%.......4.0% Undecided ...........................10.8%.....23.9% Other ......................................1.4%.......5.2% Do you plan to buy a mountain bike? Yes .......................................13.4%.....12.1% No ........................................86.6%.....87.9% What is your gender? Male .....................................96.9%.....96.1% Female ...................................3.1%.......3.9% Single or married? Single ...................................82.6%.....78.8% Married.................................17.4%.....21.2% Whats your age? 6-11........................................5.9%.......9.6% 12-17....................................55.9%.....50.5% 18-24......................................6.9%.......8.2% 25-34......................................4.9%.....12.8% 35+.......................................26.5%.....18.9% What is your total yearly household income? $150k+ ...................................1.1%.......6.2% $120k-$150k..........................3.4%.......8.5% $90k-$120k............................3.4%.......9.3% $70k-$90k..............................7.9%.......8.5% $50k-$70k............................20.2%.....14.7% $30k-$50k............................19.1%.....16.3% under $30k...........................44.9%.....36.4% If you are over 18, what is your level of education? High School grad .................47.6%.....36.1% Attending college ...................7.9% ......9.6% College grad ........................19.0% ....19.3% Other ....................................25.4% ....34.9% Parts & Accessories Have you ever sent or called for information on a product advertised in BMX Plus!? Yes .......................................40.6%.....65.6% No ........................................59.4%.....34.4% Do you get asked for advice on purchasing bikes or bicycle products? Often ....................................32.0%.....22.3% Sometimes...........................54.6%.....60.1% Never....................................13.4%.....17.6% What is your main source of information for purchasing parts & accessories? BMX Plus! ......................56.8% ...33.6% Friends ...................................7.2%.......9.6% Catalogs.................................5.4%.......7.7% Other Magazines....................1.8%.......0.7% Internet.................................19.8%.....31.7% At competitions......................0.9%.......0.4% Bike shop ...............................6.3%.....12.2% Other ......................................1.8%.......4.1% Where do you purchase the majority of your bike parts? Mail order.............................21.6%.......8.5% Local bicycle shop .........45.4% ...47.2% Dept/Sport store ....................2.1%.......4.4% On the internet .....................30.9%.....34.3% Other ........................................N/A.......5.5% Have you ever purchased products from ads in BMX Plus!? Yes ......................................40.9%.....36.8% No ........................................59.1% ....63.2% Does you local bike shop generally stock the products you want to buy? Yes .......................................48.5%.....42.8% No ........................................51.5%.....57.2% Have you bought new tires for your bike? Yes .......................................67.0%.....58.2% No ........................................33.0%.....41.8% If yes, what did you buy? Animal ....................................1.3%.......4.4% Demolition..............................5.3%.......0.6% Fit ...........................................1.3%.......3.9% Fly ..........................................2.6%.......1.1% Haro .......................................3.9%.......3.9% IRC .........................................1.3%.......0.0% Intense ...................................2.6%.......2.8%

Kenda...................................13.2%.....13.3% Maxxis............................19.7% ...22.2% Odyssey .................................9.2%.....12.2% Premium.................................6.6%.......2.2% Primo......................................9.2%.......2.8% S&M .......................................2.6%.......0.6% Snafu......................................1.3%.......0.0% Shadow..................................3.9%.......0.0% Tioga ......................................5.3%.......8.9% WTP .......................................1.3%.......1.1% other.......................................9.2%.....20.1% Have you bought grips for your bike? Yes .......................................56.1%.....57.4% No ........................................43.9%.....42.6% If yes, what did you buy? Alienation ...............................2.9%.......0.0% Animal............................14.5% .....7.7% Answer ...................................1.4%.......0.6% Demolition..............................8.7%.......2.4% DK ..........................................8.7%.......3.6% Eastern...................................8.7%.......3.6% Failure ....................................1.4%.......1.2% Fit ...........................................1.4%.......1.8% Fly ..........................................1.4%.......3.0% Lizard Skins ...........................5.8%.......7.1% ODI.................................13.0% ...17.9% Odyssey ...............................10.1%.......7.1% Primo......................................2.9%.......3.6% S&M .......................................1.4%.......1.8% Tangent ..................................1.4%.......0.0% We The People.......................2.9%.......1.2% Other ....................................13.0%.....37.1% Have you bought new handlebars for your bike? Yes .......................................37.1%.....37.7% No ........................................62.9%.....62.3% If yes, what did you buy? Animal ....................................2.1%.......1.7% Answer ...................................2.1%.......4.3% Coalition.................................4.3%.......0.9% DK ..........................................8.5%.......4.3% Eastern...................................8.5%.......1.7% FBM .......................................2.1%.......1.7% Fit .........................................10.6%.......4.3% Flatware .................................2.1%.......1.7% Fly ..................................12.8% .....3.5% Haro .....................................10.6%.......3.4% Mirraco...................................2.1%.......0.9% Nitrous ...................................2.1%.......0.1% Odyssey .................................8.5%.......7.7% Premium.................................2.1%.......0.9% Redline ...................................2.1%.......4.3% S&M .......................................8.5%.......9.4% Shadow..................................2.1%.......6.0% WTP .......................................2.1%.......1.7% Other ......................................6.4%.....39.7% Have you bought a new stem for your bike? Yes .......................................35.4%.....30.4% No ........................................64.6%.....69.6% What stem is on your bike? Animal ....................................4.5%.......5.0% Coalition.................................2.3%.......0.0% DK ..........................................9.1%.......6.9% Demolition..............................6.8%.......3.0% Eastern...................................2.3%.......5.9% FBM .......................................2.3%.......0.0% Flatware .................................2.3%.......0.0% Fly ..........................................6.8%.......2.0% Kink ........................................4.5%.......1.0% Odyssey .................................6.8%.......8.9% Redline...........................13.6%........N/A Sinz ........................................4.5%.......2.0% S&M ...............................13.6% ...10.9% Standard ................................4.5%.......0.0% Shadow..................................9.1%.......5.9% Other ......................................6.8%.....48.8% Have you bought a headset for your bike? Yes ......................................31.6%.....29.6% No ........................................68.4%.....70.4% If yes, what did you buy? Aheadset................................7.3%.......4.5% Campagnolo ..........................2.4%.......1.1% Cane Creek ............................9.8%.......9.0% Eastern.................................17.1%.......5.6% FBM .......................................2.4%.......0.0% Fly ..........................................2.4%.......6.7% FSA ................................19.5% ...13.5% King........................................7.3%.......9.0% Kink ........................................2.4%.......1.1% Odyssey ...............................12.2%.....10.1% Verde......................................4.9%.......3.4% We The People.......................2.4%.......3.4% Other ......................................9.8%.....32.5%

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BMX PLUS! MAGAZINE

- Online survey results are displayed in blue and top product results are listed in bold Have you bought new hubs for your bike? Yes .......................................25.5%.....21.5% No ........................................74.5%.....78.5% If yes, what did you buy? Coalition.................................3.3%.......1.4% Colony....................................3.3%.......1.4% Crupi ......................................3.3%.......0.0% Demolition............................10.0%.......2.9% DK ..........................................3.3%.......8.7% Eclat .......................................6.7% .........N/A Federal ...................................3.3%.......0.0% G-Sport ..................................6.7%.......2.9% King........................................6.7%.......0.0% Odyssey .........................10.0% ...11.6% Premium ................................3.3%.......0.0% Profile...................................10.0%.......8.7% Shimano.................................6.7%.......7.2% Stolen.....................................3.3%.......4.3% Other ....................................20.0%.....50.3% Have you bought new brakes for your bike? Yes .......................................39.8%.....33.6% No ........................................60.2%.....66.4% If yes, what did you buy? Dia-Compe ............................3.8%.......6.8% Dia-Tech...............................13.5%.......3.9% Demolition..............................9.6%.......4.9% Little Dude..............................3.8%.......1.0% Odyssey .........................26.9% ...27.2% Primo......................................1.9%.......3.9% Shimano.................................5.8%.......8.7% Sinz ........................................5.8%.......2.9% Tektro ...................................15.4%.....12.6% Other ....................................13.5%.....28.2% Have you bought new cranks for your bike? Yes .......................................36.1%........32% No ........................................63.9%........68% If yes, what did you buy? DK ........................................14.0%.......4.6% Eastern...................................9.3%.......2.3% Eclat .......................................2.3%.......0.0% Fly ..........................................2.3%.......5.7% Haro .......................................2.3%.......3.4% Mirraco...................................7.0%.......2.3% Odyssey .........................25.6% ...31.0% Primo......................................2.3%.......3.4% Redline ...................................4.7%.......1.1% Shimano.................................4.7%.......9.2% Sinz ........................................7.0%.......1.1% Snafu......................................2.3%.......1.1% Other ....................................16.3%.....34.3% Have you bought new pedals for your bike? Yes .......................................41.8%.....50.0% No ........................................58.2%.....50.0% If yes, what did you buy? Animal ....................................4.2%.......6.1% Crupi ......................................2.1%.......1.5% DK ..........................................8.3%.......6.8% Demolition..............................4.2%.......1.5% Eastern...................................4.2%.......3.8% Fly ..........................................2.1%.......3.0% Haro .......................................8.3%.......2.3% Hoffman .................................2.1%.......1.5% Odyssey ...........................8.3% ...21.2% Premium ................................6.3%.......0.8% Primo......................................8.3%.......3.0% Redline ...................................6.3%.......1.5% Shadow..................................2.1%.......6.1% Shimano.................................8.3%.......8.3% Sinz ........................................2.1%.......0.8% Snafu......................................2.1%.......0.8% Time .......................................2.1%.......0.8% Wellgo ....................................4.2%.......7.6% Other ....................................14.6%.....22.9% Have you bought new rims/ wheels for your bike? Yes .......................................37.4%.....31.5% No ........................................62.6%.....68.5% If yes, what did you buy? Alex ........................................2.2%.......4.4% Alienation ...............................2.2%.......7.7% Araya......................................6.5%.......5.5% DK ..........................................2.2%.......5.5% Demolition..............................4.3%.......1.1% Eastern...................................6.5%.......2.2% Fly ..........................................4.3%.......5.5% Haro .......................................8.7%.......3.3% Hoffman .................................2.2%.......1.1% G-sport ..................................8.7%.......1.1% Odyssey .................................2.2%.....13.2% Premium ................................4.3%.......2.2% Primo......................................4.3%.......2.2% Shimano ................................6.5%.......1.1% Stolen.....................................2.2%.......2.2% Sun ................................13.0% .....8.8% Other ....................................19.6%.....33.0%

34 www.bmxplusmag.com

Have you bought a new fork for your bike? Yes .......................................29.9%.....24.7% No ........................................70.1%.....75.3% If yes, what did you buy? Answer ...................................6.3%.......5.3% DK ..........................................6.3%.......3.9% Eastern...................................6.3%.......3.9% Fit ...........................................3.1%.......3.9% Fly ..........................................3.1%.......2.6% Haro ...............................18.8% .....7.9% Odyssey .................................6.3%.......6.6% Premium ................................6.3%.......0.0% Primo......................................9.4%.......3.9% Proper ....................................3.1%.......0.0% Redline ...................................3.1%.......3.9% Sinz ........................................3.1%.......3.9% S&M .......................................3.1%.......7.9% Subrosa..................................3.1%.......0.0% Supercross.............................3.1%.......1.3% Verde......................................3.1%.......1.3% WTP .......................................3.1%.......0.0% Other ......................................9.4%.....47.2% Have you bought a new seat for your bike? Yes .......................................38.8%.....41.2% No ........................................61.2%.....58.8% If yes, what did you buy? Animal ....................................2.1%.......6.0% Coalition.................................2.1%.......0.9% Demolition..............................2.1%.......1.7% DK ..........................................2.1%.......2.6% Duo ........................................2.1%.......0.0% Eastern...................................2.1%.......0.9% Fit ...........................................6.4%.......4.3% Haro .......................................6.4%.......5.2% Kink ........................................4.3%.......2.6% Odyssey .........................14.9% ...18.1% Primo......................................4.3%.......2.6% Poverty...................................2.1%.......1.7% Redline ...................................4.3%.......4.3% Shadow................................10.6%.......5.2% Verde......................................4.3%.......0.0% Other ....................................29.8%.....43.9% Have you bought new chainweels for your bike? Yes .......................................32.7%.....31.9% No ........................................67.3%.....68.1% If yes, what did you buy? Coalition...............................10.8%.......1.1% Eastern...................................5.4%.......1.1% Flatware .................................2.7%.......1.1% Fit ...........................................2.7%.......5.4% Haro .......................................5.4%.......4.3% Profile ............................18.9% .....9.7% Redline ...................................5.4%.......2.2% Rennen...................................2.7%.......1.1% S&M .......................................5.4%.......2.2% Shadow..................................8.1%.......7.5% Sinz ........................................2.7%.......0.0% Other ....................................29.7%.....64.9% Have you purchased pegs? Yes .......................................38.1%.....31.5% No ........................................61.9%.....68.5% If yes, what brand did you buy? Animal ....................................7.1%.......7.4% Bizhouse ................................4.8%.......0.0% Demolition............................16.7%.......3.2% DK ........................................11.9%.......5.3% Federal ...................................2.4%.......0.0% G-spot....................................4.8%.......2.1% Kink ........................................2.4%.......6.4% Odyssey .........................11.9% .....9.6% Premium ................................4.8%.......2.1% Primo......................................4.8%.......6.4% Shadow..................................2.4%.......4.3% Other ....................................26.2%.....53.3% Have you replaced your freewheel? Yes .......................................31.3%.....23.6% No ........................................68.7%.....76.4% Have you replaced your bottom bracket? Yes .......................................28.6%.....24.4% No ........................................71.4%.....24.4% GEAR & STUFF Where do you find out about the latest riding gear/apparel? BMX Plus! ......................61.6% ...53.1% Friends ...................................3.0%.....18.4% Catalogs.................................9.1%.....15.2% Internet.................................14.1%.....40.2% Other Magazines....................2.0%.......7.0% Bike shop ...............................8.1%.....15.2% Other .....................................2.0%.......5.5%

Do you own a helmet? Yes ......................................62.2%.....64.7% No ........................................37.8%.....35.3% If yes, what brand? 661 .........................................3.2%.......2.3% AXO........................................3.2%.......0.0% Bell.................................16.1% ...16.7% Fox .........................................9.7%.....10.3% Fly ........................................12.9%.......8.6% O'Neal ....................................9.7%.......2.9% Pro Tec .................................11.3%.....17.8% Pryme.....................................6.5%.......4.6% Troy Lee .................................1.6%.......3.4% Other ....................................25.8%.....33.2% Do you own riding gloves? Yes .......................................42.3%.....46.7% No ........................................57.7%.....53.3% If yes, what brand? 661 .........................................3.8%.......4.7% Answer ...................................1.9%.......4.7% Azonic ....................................1.9%.......0.8% Fox .................................25.0% ...23.4% Fly ..........................................5.8%.......7.0% Odyssey .................................1.9%.......3.1% Pryme.....................................5.8%.......3.1% Redline ...................................1.9%.......2.3% Shadow .................................3.8%.......3.1% Thor......................................11.5%.......2.3% Troy Lee .................................9.6%.......1.6% UGP .......................................1.9%.......0.8% Other ....................................25.0%.....43.0% Do you own riding pants? Yes ......................................21.2%.....20.2% No ........................................78.8%.....79.8% If yes, what brand? AXO........................................4.2%.......1.5% Fox .......................................45.8%........20% Fly ........................................12.5%.....10.8% O'Neal ....................................8.3%.......4.6% Pryme.....................................8.3% .........N/A Redline ...................................8.3%.......3.1% Thor........................................4.2%.......1.5% Other ......................................8.3%.....58.4% Do you own elbow pads? Yes .......................................36.1%.....19.2% No ........................................63.9%.....80.8% If yes, what brand? 661 .......................................17.1%.......3.3% Fit ...........................................8.6%.......4.9% Fox .................................17.1% ...23.0% Lizard Skins ...........................2.9%.......3.3% Pro Tec .................................11.4%.....18.0% Pryme...................................11.4%.......0.0% Other ....................................31.4%.....47.6% Do you own knee pads? Yes ......................................25.3%.....24.5% No ........................................74.7%.....75.5% If yes, what brand? 661 .......................................20.7%.......5.7% Fox .................................13.8% ...27.1% Hammer .................................6.9%.......2.9% Pryme.....................................3.4%.......5.7% WTP .......................................6.9%.......4.3% Other ....................................48.3%.....54.3% Do you own shin guards? Yes .......................................11.3%.....19.4% No ........................................88.7%.....80.6% If yes, what brand? 661 .........................................7.1%.......8.2% Fox .................................21.4% ...29.5% Hammer .................................7.1%.......4.9% Pryme.....................................7.1%.......3.3% Other ....................................57.1%.....54.1% Do you compete in sanctioned BMX races? Yes .......................................20.4%.....15.7% No ........................................79.6%.....84.3% If yes, what organization? ABA......................................52.2%.....51.4% NBL ......................................47.8%.....48.6% What class do you compete in? Novice..................................46.2%.....51.3% Intermediate.........................19.2%.....23.1% Open ....................................19.2%.....10.3% Expert/Pro............................15.4%.....15.4%

How often do you race a year? 1-5 times..............................44.0%.....30.8% 6-14 times............................24.0%.....20.5% 15-24 times..........................12.0%.....15.4% 25-34 times............................4.0%.....10.3% 35+ times .............................16.0%.....23.1% Do you compete in freestyle competitions? Yes .......................................12.0%.....14.9% No ........................................88.0%.....85.1% Do you compete in dirt jumping competitions? Yes .......................................20.4%.....16.9% No ........................................79.6%.....83.1% What is your main source of information of pro competition results? BMX Plus! ............................66.0%.....51.9% TV...........................................8.7%.......9.5% Other Magazines....................2.9%.......3.0% Internet.................................19.4%.....32.0% Other ......................................2.9%.......3.5% What type of riding do you do? Dirt jumping .........................24.3%.....47.6% Flatland ..................................6.6%.....14.6% Ramps..................................23.0%.....39.9% Race.....................................14.5%.....22.3% Ride bike to school ................4.6%.....18.9% Street ...................................27.0%.....66.1% Other ........................................N/A.....15.5% Number of members of family who also ride BMX or Freestyle? 0 ...............................................N/A.....52.2% 1 ...........................................61.2%.....24.1% 2 ...........................................23.5%.....15.5% 3+.........................................15.3%.......8.2% What other vehicles do you own? S.U.V. ...................................19.6%.....30.3% Car .......................................31.2%.....49.8% RV/Camper ............................3.6%.......3.3% Snowmobile ...........................0.7%.......5.7% Personal watercraft................0.7%.......7.1% Mountain bike ......................13.0%.....27.0% Off-road Motorcycle.............10.1%.....21.3% R/C Car ................................17.4%.....26.5% Spaceship ..............................3.6%.....12.3% What other sports/activites do you participate in? Mountain biking ...................15.1%.....27.1% Motorcycle riding .................11.0%.....27.6% ATVing ..................................11.6%.....23.4% Snowboarding......................13.7%.....22.9% Skateboarding .....................14.4%.....31.8% Paintball .................................9.6%.....22.9% Video games ..................24.7% ...49.5% What brand casual shoes do you wear? Adidas .......................................4.3.......7.2% Converse................................2.6%.......3.4% DC........................................10.4%.....16.2% Etnies .....................................9.6%.....10.2% Nike......................................24.3%.....21.3% Osirus.....................................0.9%.......3.8% Sketchers...............................6.1%.......1.7% Lotek ......................................0.9%.......0.4% Vans ...............................28.7% ...28.9% Other ....................................10.4% .........N/A None ......................................1.7%.......6.8% How often do you look at bicycle related websites? Everyday ..............................33.7%.....45.3% Every other day....................19.1%.....26.5% 2 times a week.....................16.9%.....12.4% Once a week ........................11.2%.......6.4% Less than once a week ........19.1%.......9.4% Have you ever purchased a product over the internet? Yes .......................................63.4%.....78.6% No ........................................36.6%.....21.4% How often do you look at BMX Plus! website? Every day .............................17.0%.....19.6% Every other day....................10.6%.....17.0% 2 time a week.......................13.8%.....18.3% Once a week ........................19.1%.....19.6% Less than once a week ........39.4%.....25.5% How much do you spend on online purchases a year? $5000-$10,000.......................2.2%.......3.5% $2500-$5000..........................1.1%.......2.6% $1500-$2500..........................4.4%.......9.7% $500-$1500..........................24.4%.....17.6% Less than $500 ....................67.8%.....66.5%

- Online survey results are displayed in blue and top product results are listed in bold -

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page ........................$2,120 ........$2,020 ..........$1,940 ..........$1,795 2/3.................................1,735 ..........1,660 ............1,585 ............1,470 1/2.................................1,435 ..........1,375 ............1,315 ............1,215 1/3.................................1,060 ..........1,015 ...............970 ...............895 1/4....................................850 .............810 ...............775 ...............715 1/6....................................615 .............585 ...............565 ...............515

BLACK & ONE COLOR 1 Page ........................$2,520 ........$2,395 ......... $2,300 ..........$2,185 2/3.................................2,035 ..........1,935 ............1,860 ............1,765 1/2.................................1,710 ..........1,630 ............1,565 ............1,485 1/3.................................1,295 ..........1,225 ............1,165 ............1,115

FOUR-COLOR 1 Page ........................$3,105 ....... $2,975 ..........$2,835 ..........$2,695 2/3.................................2,545 ..........2,430 ............2,330 ............2,215 1/2.................................2,020 ..........1,915 ............1,845 ............1,755 1/3.................................1,615 ..........1,565 ............1,495 ............1,435

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus!, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page ...$425 3-inch .......$345 2-inch .......$250 1-inch .......$130

575 .....$400 470 .....$325 350 .....$235 230 .....$115

6X B&W Color

450 .....$385 450 .....$305 335 .....$210 215 .....$105

12X B&W Color

535 .......$350 430 .......$270 310 .......$180 205 .........$95

495 395 280 195

Word ads: $2.00 per word, with $54.00 min.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15%

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

January 2011 .............9-29-2010 .........10-6-2010 .......11-25-2010 February 2011..........10-28-2010 .........11-4-2010 .......12-30-2010 March 2011 ..............11-30-2010 .........12-7-2010 .........1-27-2011 April 2011.................12-29-2010 ...........1-6-2011 .........2-24-2011 May 2011 ...................1-27-2011 ...........2-3-2011 .........3-31-2011 June 2011 ..................2-28-2011 ...........3-7-2011 .........4-28-2011 July 2011....................3-29-2011 ...........4-5-2011 .........5-26-2011 August 2011...............4-29-2011 ...........5-6-2011 .........6-23-2011

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

September 2011 ........5-27-2011 ...........6-6-2011 .........7-28-2011 October 2011 .............6-28-2011 ...........7-6-2011 .........8-25-2011 November 2011 .........7-28-2011 ...........8-4-2011 .........9-22-2011 December 2011 .........8-29-2011 ...........9-6-2011 .......10-27-2011 January 2012 .............9-28-2011 .........10-5-2011 .......11-24-2011 February 2012..........10-27-2011 .........11-3-2011 .......12-29-2011 March 2012 ..............11-30-2011 .........12-7-2011 .........1-26-2012

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R/C CAR MAGAZINE

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QUICK FACTS • Total readership of over 110,000 • 58% compete in racing • Readers own an average of 5 R/C cars • Readers purchase an average of 3 R/C cars per year • Average Reader spends over $1500 a year on parts & accessories In 13th year, R/C Car magazine continues to lead the way in the radio control industry with thorough product reviews, unparalleled entertainment value and maximum advertiser exposure to a unique readership. With emphasis on both print and multimedia formats, R/C Car meets the expectations of our readers and advertisers, delivering rich content on the newsstand and on all multimedia devices. Our presence in the R/C consumer’s mind continues to grow, via expanded print distribution, social networking and industry-leading YouTube video productions. Let us design an advertising package for your company that targets the consumers you seek to find—an audience that trusts its media source and spends money on the products in its pages. This is the R/C Car magazine audience.

36 www.rc-car.com

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READER PROFILE What is your gender? Male ..................................................97.7% Female.................................................2.3% Are you married? Yes.....................................................46.5% No......................................................53.5% What is your age group? 10-12 ...................................................6.3% 13-15 .................................................10.2% 16-19 ...................................................4.7% 20-24 ...................................................2.4% 25-29 .................................................11.8% 30-34 .................................................21.3% 35-39 .................................................13.4% 40-44 .................................................14.2% 50-54 .................................................10.2% 55+ ......................................................5.5% What is your yearly household income? $150k+ ................................................3.3% $120k-149k .........................................5.8% $90k-119k .........................................11.6% $70k-89k .............................................8.3% $50k-69k ...........................................22.3% $30k-49k ...........................................28.1% Under $29k........................................20.7% What is your highest level of education? High school .......................................53.8% Some college ....................................27.7% College grad......................................14.3% Masters ...............................................2.5% PHD.....................................................1.7% How man years have you been in the R/C hobby? less than 1.........................................13.4% 1-2 .....................................................12.6% 3-5 .....................................................27.6% 6-10 ...................................................11.0% 11-15 ...................................................8.7% 15+ ....................................................26.8% Is anyone else in your household an R/C enthusiast? Yes ....................................................49.2% No......................................................50.8% Do you participate in organized races? Yes.....................................................50.4% No......................................................49.6% What type of organized racing do you compete in? Off-road.............................................67.9% On-road.............................................27.2% Rock crawling .....................................4.9% How many times per year do you race? 50+ ......................................................6.3% 40-49 ...................................................7.8% 30-39 ...................................................4.7% 20-29 .................................................17.2% 10-19 .................................................32.8% Less that 10.......................................31.3% Does anyone else in your household race? Yes ....................................................12.5% No......................................................87.5% How many issues of RC car magazine do you buy per year? Subscribe ..........................................60.9% 1-4 .....................................................10.9% 5-8 .......................................................8.6% 9-11 .....................................................5.5% 12 ......................................................14.1% How many people besides yourself look though your copy of RC Car? 1 ........................................................38.7% 2 ........................................................29.8% 3 ........................................................14.5% 4 ..........................................................6.5% 5 ..........................................................2.4% 6+ ........................................................8.1% Please mark which of the following you participate in. Mountain biking ................................24.2% Truck off-road....................................14.8%

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Dirt bike riding...................................16.5% Snowboarding.....................................7.7% ATV riding ..................................26.4% BMX riding ........................................10.4% Please mark which of the following magazines you buy regularly. Dirt Wheels ........................................28.4% Mountain Bike Action ........................16.0% ATV Action .......................................16.0% Motocross Action..............................13.6% Dirt Bike.............................................11.1% BMX Plus!............................................8.6% Road Bike Action ................................6.2% Which other RC magazine do you buy regularly? Radio Control Car .............................39.0% RC Driver...........................................30.9% Xtreme RC Cars ................................30.1% Do you own an R/C Car? Yes.....................................................97.6% No........................................................2.4% If yes, how many? 1 ........................................................12.2% 2 ........................................................16.3% 3 ........................................................13.8% 4 ..........................................................8.9% 5+ ..............................................48.8% What brand(s) of R/C Car do you own? Traxxas ......................................21.8% Losi....................................................15.9% AE......................................................12.0% HPI ....................................................11.5% Tamiya .................................................7.0% Kyosho ................................................5.9% Other ...................................................5.0% DuraTrax ..............................................4.7% OFNA...................................................4.5% Axial.....................................................3.1% Hot Bodies ..........................................2.2% Mugen Seiki ........................................2.2% MRC/Academy....................................1.1% O'Donnell ............................................0.8% Schumacher ........................................0.8% Xray .....................................................0.8% XTM .....................................................0.3% Yokomo ...............................................0.3% How many of the following types of RC vehicles do you own? Mini and micro...........................16.5% Short course truck ............................13.6% Racing truck elec ..............................11.6% Monster truck elec ............................10.8% On-road elec .......................................9.1% Monster truck nitro..............................9.9% Off road buggy elec ............................8.8% Racing truck nitro................................6.8% Off road buggy nitro ............................4.8% On -road nitro......................................4.5% Large scale gas ...................................3.9% What is your favorite scale? 1/10 scale..................................51.5% 1/8 scale............................................30.3% Large scale........................................11.4% Mini/micro ...........................................6.8% Do you own a nitro-powered RC car? Yes.....................................................66.4% No......................................................33.6% What brand of nitro engine do you use? Other .................................................26.8% OS Engine..................................21.3% Novarossi ..........................................11.0% HPI ....................................................10.2% Dynamite .............................................5.5% Picco ...................................................4.7% Kyosho ................................................3.9% Ninja ....................................................3.1% RB .......................................................3.1% Sirio .....................................................3.1% GRP.....................................................2.4% Werks ..................................................2.4% XTM .....................................................1.6% Thunder Tiger......................................0.8% Rossi ...................................................0.0% GS Racing ...........................................0.0% Tamiya .................................................0.0% MRC ....................................................0.0%

What brand of fuel do you use? Byron .........................................26.2% Traxxas ..............................................21.4% Other .................................................13.6% O'Donnell ..........................................12.6% Blue Thunder.......................................9.7% Sidewinder ..........................................8.7% Nitrotane..............................................6.8% HPI ......................................................1.0% Mugen Seiki ........................................0.0% Werks ..................................................0.0%

What brand of tires do you use? Pro-Line.....................................33.8% Traxxas ..............................................18.1% Losi....................................................11.4% AKA .....................................................8.9% Other ...................................................8.9% Stock ...................................................6.8% Panther................................................3.8% Kyosho ................................................3.4% Sorex ...................................................2.5% Jaco ....................................................2.1% Werks ..................................................0.4%

Do you own an electric car? Yes ....................................................86.3% No......................................................13.7%

Do you own high-quality hex wrenches? Yes.....................................................65.9% No......................................................34.1%

What type of motor do you use most? Brushless ..........................................58.8% Brushed.............................................41.2%

If yes, what brand? Other .................................................22.7% Integy ........................................20.9% Losi....................................................14.5% Hudy..................................................11.8% AE........................................................8.2% RPM ....................................................7.3% MIP ......................................................6.4% OFNA...................................................6.4% EDS .....................................................1.8%

What brand speed control do you use? Other .................................................21.8% Novak.........................................19.9% Castle ................................................17.9% Losi....................................................10.3% LRP .....................................................9.6% Futaba .................................................7.1% Tekin ....................................................5.1% Dynamite .............................................3.2% DuraTrax ..............................................1.9% Hitec ....................................................1.9% KO Propo ............................................1.3% Orion ...................................................0.0% Keyence ..............................................0.0% Yokomo ...............................................0.0% What brand of batteries do you use? Other .................................................26.6% Team Orion ................................10.2% DuraTrax ..............................................9.6% Max Amps ...........................................9.6% Reedy ..................................................7.9% Dynamite .............................................7.3% Peak Racing ........................................5.6% Integy ..................................................5.6% Thunder Power....................................4.5% SMC ....................................................3.4% Protek..................................................2.8% Epic .....................................................2.3% Checkpoint..........................................1.7% ProMax................................................1.7% LRP .....................................................1.1% What type of cells do you use most? NiMH .................................................49.1% Li-Po..................................................37.9% NiCd ..................................................12.1% Li-Ion ...................................................0.9% What brand of charger do you use? Other .................................................25.2% DuraTrax ....................................18.7% Dynamite ...........................................13.5% Venom .................................................9.0% MRC ....................................................8.4% Novak ..................................................3.2% Tekin ....................................................3.2% Futaba .................................................4.5% Integy ..................................................3.2% Losi......................................................2.6% Checkpoint..........................................2.6% Competition Electronics......................1.9% Team Orion..........................................1.9% Protek..................................................1.3% Reedy ..................................................0.6% LRP .....................................................0.0% MuchMore ...........................................0.0% What brand of radio do you use? Traxxas ......................................25.1% Spektrum...........................................19.7% Futaba ...............................................19.7% Airtronics ...........................................13.7% Hitec ....................................................5.5% Other ...................................................7.1% JR ........................................................6.6% KO Propo ............................................2.7% What type? 2.4 GHZ .....................................54.2% FM .....................................................26.5% AM.....................................................19.4%

How do you personalize your bodies? Paint ..................................................81.8% Vinyl wraps/skins ..............................18.2% Which of these factors influenced you when you bought your RC car? Magazine article Very important...................................33.6% Quite important .................................26.2% Moderately important........................20.5% Slightly important ................................4.1% Not at all important ...........................15.6% Previous brand experience Very important...................................42.7% Quite important .................................20.5% Moderately important........................12.8% Slightly important ................................3.4% Not at all important ...........................20.5% Hobby shop recommendation Very important.....................................8.6% Quite important .................................18.1% Moderately important........................22.4% Slightly important ..............................12.1% Not at all important ...........................38.8% Price Very important...................................31.0% Quite important .................................18.1% Moderately important........................27.6% Slightly important ................................6.9% Not at all important ...........................16.4% Factory race team Very important...................................10.4% Quite important .................................10.4% Moderately important........................19.1% Slightly important ..............................20.9% Not at all important ...........................39.1% Peer recommendation Very important...................................12.0% Quite important .................................17.1% Moderately important........................29.9% Slightly important ..............................12.0% Not at all important ...........................29.1% Magazine ads Very important...................................14.5% Quite important .................................11.1% Moderately important........................35.9% Slightly important ..............................17.1% Not at all important ...........................21.4% Internet ads Very important...................................14.7% Quite important .................................11.2% Moderately important........................19.8% Slightly important ..............................17.2% Not at all important ...........................37.1% Do you plan to purchase an RC car this year? Yes.....................................................63.0% Undecided.........................................29.9% No........................................................7.1% How many RC vehicles might you purchase this year? 1 ........................................................29.4% 2 ........................................................31.0% 3 ..........................................................9.5% 4+ ........................................................4.0% None ...................................................5.6% Undecided.........................................20.6%

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R/C CAR MAGAZINE

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What type might you buy? Electric ..............................................50.7% Nitro...................................................27.2% Undecided.........................................22.1% What kind might you buy? Short course truck ....................18.6% 1/8 scale buggy.................................12.3% 1/10 scale truck.................................11.8% Monster truck......................................9.8% 1/8 scale truggy ..................................8.3% 1/10 scale buggy.................................8.3% Undecided...........................................7.8% 1/10 scale touring car .........................7.4% Large scale..........................................7.4% Micro/Mini ...........................................5.4% 1/8 scale on road ................................2.9% What brand(s) might you buy? Traxxas ......................................18.9% HPI ....................................................17.0% Losi....................................................15.8% AE......................................................12.9% Kyosho ................................................6.9% Tamiya .................................................4.7% Axial.....................................................3.8% Other ...................................................3.8% Mugen Seiki ........................................3.5% OFNA...................................................3.5% 38 www.rc-car.com

Xray .....................................................2.8% Schumacher ........................................1.9% Dura trax .............................................1.6% HB .......................................................1.9% XTM .....................................................0.6% MRC/Academy....................................0.3% YOU AND TECHNOLOGY Do you own a Smartphone? Yes.....................................................46.0% No......................................................54.0% If yes, what brand? Blackberry .........................................27.1% iPhone ...............................................25.4% LG........................................................5.1% Motorola ............................................18.6% Samsung ...........................................11.9% Other .................................................11.9% Do you surf the web on your phone? Yes.....................................................79.4% No......................................................20.6% Do you download apps? Yes ....................................................66.2% No......................................................33.8%

Do you pay for your apps? Yes.....................................................36.6% No......................................................63.4% How many days per week do you use the internet? 7 ........................................................52.8% 6 ..........................................................9.6% 5 ........................................................10.4% 4 ..........................................................6.4% 3 ..........................................................7.2% 2 ..........................................................3.2% 1 ..........................................................6.4% 0 ..........................................................4.0% What type of internet connection do you have? Dial-up/56k..........................................8.9% DSL ...................................................37.4% Cable .................................................53.7% How often do you look at RC related websites? Everyday ...........................................38.7% 5-6 times/week .................................16.9% 3-4 times/week .................................17.7%

1-2 times/week .................................18.5% Rarely ..................................................8.1% Have you ever purchased a product online? Yes.....................................................91.1% No........................................................8.9% What speed processor does your computer have? 3+GHz ...............................................31.9% 2-3 GHz.............................................43.7% 1-2 GHz.............................................20.2% Less than 1 GHz..................................4.2% What type of screen do you have? LCD/flat panel ...................................86.2% CRT ...................................................13.8% What size screen do you have? 22+"...................................................21.0% 19-22" ...............................................21.8% 17-19" ...............................................33.9% 15-17" ...............................................23.4%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page .........................$1995 .........$1925 ...........$1835...........$1750 2/3..................................1595 ...........1530 .............1465.............1395 1/2..................................1295 ...........1250 .............1195.............1135 1/3....................................995 .............960 ...............915...............875 1/4....................................795 .............770 ...............735...............695 1/6....................................555 .............540 ...............515...............490

BLACK & ONE COLOR 1 Page .........................$2285 .........$2190 .......... $2095...........$1990 2/3..................................1820 ...........1740 .............1670.............1590 1/2..................................1485 ...........1420 .............1355.............1290 1/3..................................1140 ...........1090 .............1040...............995

FOUR-COLOR 1 Page .........................$2750 ........ $2635 ...........$2515...........$2395 2/3..................................2195 ...........2095 .............2010.............1915 1/2..................................1790 ...........1710 .............1635.............1555 1/3..................................1375 ...........1316 .............1255.............1195

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

* Turn to page 36 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, R/C Car, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page ...$425 3-inch .......$345 2-inch .......$250 1-inch .......$130

575 .....$400 470 .....$325 350 .....$235 230 .....$115

12X

B&W Color

450 .....$385 450 .....$305 335 .....$210 215 .....$105

B&W Color

535 .......$350 430 .......$270 310 .......$180 205 .........$95

495 395 280 195

Word ads: $2.00 per word, with $54.00 min.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15%

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

January 2010 .............10-4-2010 .......10-11-2010 .......11-25-2010 February 2010............11-2-2010 .........11-9-2010 .......12-30-2010 March 2010 ................12-2-2010 .........12-9-2010 .........1-27-2011 April 2010.....................1-4-2011 .........1-11-2011 .........2-24-2011 May 2010 .....................2-1-2011 ...........2-8-2011 .........3-31-2011 June 2010 ....................3-2-2011 ...........3-9-2011 .........4-28-2011 July 2010......................4-1-2011 ...........4-8-2011 .........5-26-2011 August 2010.................5-3-2011 .........5-10-2011 .........6-23-2011

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

September 2010 ..........6-2-2011 ...........6-9-2011 .........7-28-2011 October 2010 ...............7-1-2011 .........7-11-2011 .........8-25-2011 November 2010 ...........8-2-2011 ...........8-9-2011 .........9-22-2011 December 2010 ...........9-1-2011 ...........9-9-2011 .......10-27-2011 January 2011 .............9-30-2010 .........10-7-2011 .......11-24-2011 February 2011............11-1-2011 .........11-8-2011 .......12-29-2011 March 2011 ................12-2-2011 .........12-9-2011 .........1-26-2012

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WEBSITE ADVERTISING & PLACEMENT

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dirtbikemagazine.com • motocrossactionmag.com • dirtwheelsmag.com • atvaction.net • mbaction.com • roadbikeaction.com • bmxplusmag.com • rc-car.com • All of Hi-Torque’s websites experienced double-digit growth during 2009! Sharing the magazine’s same strong editorial mix of hardcore, credible product testing, instantaneous news, race results and commentary have made Hi-Torque’s websites a must-view for the serious enthusiast. If you have a product that sells in multiple market places, HiTorque can generate publicity in bicycle, ATV, off-road motorcycle and the radio controlled car market. Be sure to ask your account representative about combining your print and web advertising into a multimedia program that will bring you buyers. Mountain Bike Action's website is a daily dose of breaking news, race action and extensive product testing from around the world. Since 1986, MBA has been the number one source in the mountain bike industry, but we don't stop there. Search our archives and find bike tests, how-to technical features, riding and training tips— useful nuts-and-bolts information for first-time riders and hardcore enthusiasts alike. If it has to do with mountain bikes and you can't find it on www.mbaction.com, post it on our forums and we'll find it for you. The RBA website has been assembled by a true global staff to keep Road Bike Action readers informed of the latest world racing news, product news and endless technical information

provided by photographers Roberto Bettini and Yuzuru Sunada, contributing editor Paolo Galloni and others. The websites voice is an amalgamation of the “who’s who” of the sport: Bob Roll, Ted King, John Eustice, Zapata Espinoza, Dorothy Wong, Kansas Bob, Chris Henry and the technical expertise of Richard Cunningham. Motocrossactionmag.com is HiTorque’s largest site with over 232,000 visitors per month, growing over 55 percent last year alone. The site shares the same unassailable credibility Motocross Action has earned over the last 30 years, and has an incredibly diverse mix of up-to-theminute industry news, product tests and visitor questions. Dirtbikemagazine.com covers all aspects of the off-road market from the latest race coverage, to the newest motocross bike the staff has thrown a leg over. In addition, Mr. Know-it-All answers your questions on a consistent daily basis. No other website covers the off-road market so completely, with website visitors more than doubling this year. R/C Car magazine's following of tech-savvy RC enthusiasts represents the most attentive and fastest-growing audience in the industry. R/C Car magazine is on the cutting edge of multimedia production and social media promotion. With popular, acclaimed videos on YouTube as well as one of the industry's largest

WEBSITE BENEFITS

- Instant press releases for our media partners. - Immediate product reviews. - Team race results. - Sponsored events. - New hires, etc.

ADVERTISING PACKAGES

Package 1: Includes Positions 1 & 7 Package 2: Includes Positions 2 & 8 (RBA only) Package 3: Includes Positions 3 Package 4: Includes Positions 4 Package 5: Includes Positions 5 Package 6: Includes Positions 6

followings on Twitter, rc-car.com will help you further publicize and grow your company, which ultimately leads to a revenue-generating response. Dirtwheelsmag.com and atvaction.net cover all aspects of the ATV experience, from mini ATVs all the way up to modified UTVs and more. The digital Dirt Wheels crew will bring you the test results plus behind-thescenes action right to your computer. Being the oldest ATV magazine in the business, our staff has the experience to know what readers are looking for, and they deliver. Our website is as diverse as our magazine, with where-toride features, race coverage, tests, videos and much more. bmxplusmag.com is designed to provide today’s enthused riders and collectors with up-to-the-minute event coverage, news and product releases so they never feel out of touch while waiting for their monthly print magazine. In addition to current events, we also offer exclusive bike tests, world-class action photography and mechanical and trick how-to’s to ensure one’s riding never has to slow down while you wait for the mail to come through. Readers can also take full advantage of their ability to contact us directly and have their questions answered by the pros, BMX art posted to the site or even have their bikes showcased in our “Readers’ Rides” section. Really impatient readers can also follow us on Twitter for instant news and updates.

WEBSITE ADVERTISING REQUIREMENTS File Types Accepted: Animated GIF or JPG, Flash SWF Ad File Size: 20k maximum: GIF/JPG, 30k maximum: Flash Animation: Yes For animated GIF / JPG / Flash / SWF ads which contain the following: a. maximum number of complete frame sequence rotations: 3 b. maximum 4 frames per sequence c. minimum time between each new frame within each sequence: 2 seconds. maximum: 10 seconds Video: No Audio: No Third Party Ad Serving: Yes Ad Lead Time: Three business days for review and testing. Minimum three months commitment required for all website advertising, Call for pricing.

WEBSITE ADVERTISING PACKAGES Dirt Bike Motocross Action Dirt Wheels ATV Action Mountain Bike Action Road Bike Action BMX Plus! R/C Car 40 www.hi-torque.com

PACKAGE 1 $1000 $2000 $750 $750 $2000 $2250 $1000 $750

PACKAGE 2 $800 $1750 $650 $650 $1750 $2000 $875 $650

: PACKAGE 3 $700 $1250 $550 $550 $1250 $1500 $625 $550

PACKAGE 4 $600 $1000 $400 $400 $1000 $1250 $500 $400

PACKAGE 5 $500 $500 $300 $300 $500 $750 $250 $300

PACKAGE 6 $250 $250 $200 $200 $250 $375 $125 $200

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DISCOUNTS 1) Web only Advertisers If you add a second website 10% discount on both placements. 2) Web only Advertisers If you add all three websites 15% discount on all placements. 3) In Paper Magazine & adding 1 website 15% off website placements. 4) In Paper Magazine & adding 2 websites 20% off website placements.

W E B SI T E S B A N N E R P O S I T I O N S

POSITION 1: Home Page & 100% Internal Pages: Leaderboard ad / 728 x 90 pixels

POSITION 2:

Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

POSITION 3: Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

POSITION 4: Home Page & 100% Internal Pages: 300 x 250 pixels Half Banner ad:

RO A D B IK E H OM E PA GE : T EC H P O S IT IO N

5 6

POSITION 5: Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad

POSITION 6: Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

POSITION 7:

Home Page & 100% Internal Pages: Skyscraper ad / 160 x 600 pixels

SPECIAL POSITION 8: 300 x 100 pixels half banner ad: Home Page Tech position (Left Hand Home Page Column adjacent to Tech Section) Road Bike Action Only. www.hi-torque.com 41

DIGITAL MAGAZINES & MECHANICAL REQUIRMENTS

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• Bookmark pages so you can quickly find your favorite stories.

MECHANICAL REQUIREMENTS PAGE SIZING STANDARD SIZES (in inches)

• Page notes allow you to make notes that you can refer back to later.

WIDTH HEIGHT 1 PAGE BLEED....................8.125 ...........10.75 TRIM.......................7.875 .............10.5 LIVE/SAFETY.........7.375 ................10

• All the content can be searched for through keywords. • New! Higher-resolution photos to see all the details. • Send your friends a copy so they can see what they’re missing. • Link directly to manufacturers’ websites from stories and advertisements. • Save each issue to your computer so you can view it any time you want.

2 PAGE* BLEED..................16.25 ...........10.75 TRIM.....................15.75 .............10.5 LIVE/SAFETY.......15.25 ................10 2/3 PAGE .......................................4.5 ...........9.625 WIDTH HEIGHT 1/2 PAGE: Horizontal bleed...8.125 ...........5.375 Trim......7.875. .............5.25 Live......7.375. ..................5 Vertical ......................4.5 .............7.25 1/2 PAGE HORIZONTAL SPREAD* BLEED...................16.25 .............5.75 TRIM......................15.75 .............5.25 LIVE/SAFETY........15.25 .............4.75 1/3 PAGE: “Horizontal” ..............4.5 .............4.75 “Vertical”............. ..2.125 ...........9.625 WIDTH HEIGHT 1/4 PAGE: “Horizontal” only .....4.5 ...............3.5 1/6 PAGE: “Horizontal” ..............4.5 .............2.25 “Vertical” ...............2.125 .............4.75 SHOWCASE 3-inch ........................2.125 .........3.4375 2-inch ........................2.125 .............2.25 1-inch ........................2.125 ..................1

* GUTTER ALLOWANCE: please allow 3/8”minimum left and right of gutter. * There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line.

AD SIZING CHART & COMPARISON

AVAILABLE ON ™

iPAD &iPHONE 42 www.hi-torque.com

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CANCELLATION & NON-FULFILLMENT Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CREDIT INFORMATION Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action are saddle stitch. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, R/C Car and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.

PREFERRED MATERIAL All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers - NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at HiTorque.

ELECTRONIC FILES & REQUIREMENTS Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files.

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• DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a proof. Acceptable digital 4/color proofs are matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed. Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355 • Advertisers will be charged $100 to have a proof made if one is not supplied.

APPLICATION REQUIREMENTS • Save all image files as EPS files (Encapsulated PostScript) • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts.

DO NOT USE TRUE TYPE FONTS! • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a current laser print or hard copy print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor produc-

tion rate. Any 4/color advertising that does not have an acceptable 4/color proof, we will pull a press proof and charge the cost back to the advertiser.

LATE ADS • All materials received after the Material Deadline are considered late ads and will be charged a Late Charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS • All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

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HOW TO GENERATE PROFITABLE PUBLICITY IN A HI-TORQUE MAGAZINE You’ve probably always wondered what the first step is in getting your product or service featured in a magazine, and why you see some companies consistently in the book and some not at all. Well, the truth is, we love to write about products, and the

FIVE WAYS TO SURE-FIRE EDITORIAL

companies you see the most work the hardest at getting information to the editors—it could just as easily be you! Below are all the details you’ll need to help your product be seen by hundreds of thousands of magazine readers.

started with a single product evaluation in a Hi-Torque magazine. Feel free with both the press release and a product to follow up by phone with the editors and advertising department.

• Products and Markets are Constantly Changing: Keep the editors abreast of what’s new with your product and how it addresses the problems that arise as the model year and seasons progress. A SPOTTER’S GUIDE ON WHERE TO GENERATE PUBLICITY

• Fire Off a Press Release: E-mail a high-resolution, 300 DPI or larger JPG and a text document explaining your product, the price, and where it is for sale. The e-mail addresses to the editors are below; send a copy to one of Hi-Torque’s Advertising Account Executives if you are working with one. You can also send it on a CD, which is a bit more permanent, archived, and may be used a number of times.

• Send in a Product for Testing: Our magazines are about products, so if you feel strongly about your product, send it to the appropriate magazine(s) for a long-term test. It’s not instantaneous, but hundreds of today’s successful companies 44 www.hi-torque.com

• Just Give Them a Call: Contact the editors by phone and ask about upcoming opportunities for your product or service. They are a wealth of information and are always looking for new products and angles to write about.

• Meet Them at the Track; They’re Always Testing: Contact the editors and offer to meet them at the track to showcase your product or test bike. After all, they have to fill a new magazine every month and need to find new products to write about.

• Dirt Wheels “Over the Bars”: short news pieces on events, race results, new models, new products, industry gossip, industry hirings; “Dialed In”: a questionand-answer column where readers ask questions and many times products are mentioned as solutions; “Hot Stuff”: standard four-color product/new product section. • Motocross Action “On the Mainjet”: industry news, products, events and results; “Dream Jobs”: profiles three people per month from three different companies; “What We Want”: a popular section with photos of cool stuff on the MXA must-have list; “Hit Parade”: standard product/new product section. “Ask the MXPerts”: reader question section where products are frequently shown as solutions to problems.

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• ATV Action “Inside Scoop”: industry news, products, events and results; “Shopping Club”: standard four-color new product section. • Dirt Bike “Roost”: industry news, products, events and results; “Hot Seat”: short product evaluations, usually three to a page; “New Products”: standard new products section; “Mr. Know It All” reader question section with products constantly used as solutions; “Bits & Pieces”: humorous industry piece that often contains pictures of industry personalities. EDITORIAL OPPORTUNITIES AVAILABLE IN ALL TITLES

• Event Buyer’s Guides: Examples are Christmas Gift Guides, Winter Product Guide, and Indianapolis Trade Show highlights. • Project Motorcycle: All magazines feature both modified sport recreational vehicles and race machines. These fall into two categories:

1) Built by outside tuners, 2) Built by the editors of the magazine. We can give you a list of tuner names and contact information if you would like to approach them and become involved in their upcoming projects. Regarding our editors, we can encourage them to incorporate a system or product specific to the project when it’s applicable.

• Product Specific Buyer’s Guides: Buyers guides aimed at product categories, like oil, tee-shirts, motor parts. The list is endless.

• Websites: We can get both product-specific and eventspecific information up on the website for all magazines almost instantaneously. BEST FORMAT FOR PUBLICITY

E-mail: E-mail 300 DPI JPGs to the appropriate editor and account executive. Send CD: In addition to e-mail, which is best for instantaneous publicity, you should periodically send product images and information to each magazine on a CD. They all have storage libraries and use images multiple times from a given CD. The e-mail releases are much less permanent. www.hi-torque.com 45

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EDITORIAL CONTACTS

el Jody Weisue.com rq to jodyw@hi- ss Action Motocro

John Basher johnbashermxa@gma il.com Motocross Action

inert John M yahoo.com n ertmxa@ johnmin tocross Actio Mo

Ron Lawson rnlwsn@yahoo.com Dirt Bike & Dirt Wheels

ooth .net m B cglobal a d A @sb 7 e th00 irt Bik o o D ab

ead Cain Sm gmail.com @ ls hee caindirtwirt Wheels D Brad Howe ail.com els@gm bhowe.dirtwhe Dirt Wheels 46 www.hi-torque.com

Joe joeatvactio Kosch n@yah ATV Actionoo.com

Tom Webb twebb@hi-torque.com Dirt Bike

Tim T timt@hi- olleson torq ATV Actiue.com on

Cody Hooper om ue.c cody@hi-torqion ATV Act

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a inoz Esp l.com ction a t a Zap zap@ao Bike A mxa & Road ss oco Mot

Ryan Cleek ryanc@hi-torque.com Mountain Bike Action

y Mac Jimm @me.com n n tio tio mbac in Bike Ac a t n u Mo

Richard Cunningham rjcranch@aol.com Mountain & Road Bike Action

Michael White michael@roadbikeaction.com Road Bike Action

a y Pavi et Jerem @jetemail.n ia v a p ! jeremy BMX Plus

n Yu om Jasotorque.c i h u@ ar jason R/C C

Ben Crockett om bennybmx@hi-torque.c BMX Plus!

ldron Aaron Wa ue.com rq to ih aaron@ R/C Car

Stephen stephen@hi-t Bess orque.com R/C Car

NOW IT’S UP TO YOU! You don’t have any excuses— get busy! One of the most productive aspects of Hi-Torque’s titles is they are targeted at multiple market places. Your product might fit in the motocross market and at the same time the ATV niche—we can help you with both, it’s like one stop shopping. Give us a call and let us help!

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ADVERTISING DEPARTMENT ROBERT REX - National Advertising Director (661) 367-2109, robertr@hi-torque.com DERRECK BERNARD - Advertising Account Manager (661) 367-2153, derreckb@hi-torque.com ROBB MESECHER - Account Executive (661) 367-2105, robbm@hi-torque.com JEROME DZIECHIASZ - Account Manager (661) 367-2117, jerome@hi-torque.com JOHN BARILA - Account Executive (661) 367-2106, johnb@hi-torque.com LISA BECKWITH - Account Administrator (661) 367-2112, lisab@hi-torque.com ERIC HARTER - Advertising Production Manager (661) 367-2114, eric@hi-torque.com TENI ELYASI - Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com JENNIFER EDMONSTON - Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

HI-TORQUE PUBLICATIONS, INC. 25233 Anza Drive Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com