2014 Hi-Torque Media Guide - Moto by Tim

DIRT BIKE - MOTOCROSS ACTION DIRT WHEELS - ATV UTV ACTION

2014 MEDIA GUIDE

CONTENTS / 2 hi-torque.com

4 / Dirt Bike 10 / Motocross Action 16 / Dirt Wheels 22 / ATV UTV Action 28 / Website Advertising 30 / Advertising Specs 32 / Advertising Contacts

Founded in 1971, Hi-Torque Publications quickly became the undisputed leader in the motorcycle media industry. First launching DIRT BIKE and MOTOCROSS ACTION, and later DIRT WHEELS and ATV UTV ACTION magazines, these titles quickly surpassed all competitors to become the #1 newsstand-selling titles in the marketplace, with the largest core consumer reach in their respective fields. Twenty-eight years later, we clearly remain the most powerful media source in the industry today. Never before has there been a more exciting time to choose Hi-Torque. Our industry-leading newsstand print titles are available in over 30% more outlets than our nearest competitors. We continue to have unprecedented monthly growth in our digital magazine mobile apps, having surpassed over 1.3 million combined electronic downloads of our titles worldwide in just over one year. These digital magazine apps bring complete monthly issues of our titles (and spread your marketing message) to our readers’ tablets (iPads, Kindles, etc.) and smartphones anywhere in the world and offer instant connectivity to your company’s website. Our editors are enthusiasts AND participants. We travel the world in search of the best new bikes and equipment, visiting both the industry leaders as well as brand-new companies to showcase their products, and covering races and racers with a unique “inside view.” We share those firsthand experiences with a knowledgeable, ready-to-buy audience. Over the years we have played a significant role in the development of new innovations in the powersports industry. When we write about the history of the sport, it’s often from the first-person perspective of having been there when it happened. And, when it comes to testing products, our evaluations are based on years of firsthand riding experience and technical expertise. Simply put, our editorial staff are the most knowledgeable in the industry and the most sought after by enthusiasts and consumers worldwide. If you are looking for a media partner to grow your brand through EVERY type of media—Print, Online, Mobile Apps, Video, Social Media, and Events and Cooperative Promotions—then look no further. We will take your brand to the next level. Come join us for the ride. Sincerely,

Robb A. Mesecher Advertising Director Hi-Torque Publications, Inc

www.hi-torque.com 3

AT A GLANCE TOTAL MONTHLY REACH

232,312

PRINT RUN

78,081

PAID SUBSCRIPTIONS

21,253

PAID NEWSSSTAND SALES

35,825

TOTAL PAID SALES

57,078

PROMOTIONAL DISTRIBUTION

1,000

TOTAL DISTRIBUTION

58,078

READERS PER COPY

AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2014

4 hi-torque.com

42 99% 84,200 48%

“

FMF Racing utilizes the vast knowledge of the Dirt Bike staff to really put our products to the test, and we rely on their feedback to always progress our product line.

”

—Donny Emler Jr Marketing Director FMF Racing

Dirt Bike magazine is the premier publication for the dirt enthusiast. Because the magazine covers the gamut of the sport—from woods racing, motocross, closed-course off-road, and the blossoming dual-sport and adventure bike world—our readers aren’t shoehorned into a trackonly publication. For over 40 years, Dirt Bike magazine has offered high-end race tests, long-term evaluations, large sections of hop-ups and technical features, and stayed ahead of the trends to keep our readers informed. Dirt Bike is STILL the #1 newsstand-selling off-road motorcycle magazine, and now with the power and immediate, single-click, worldwide reach of our NEW Mobile App version to market your company’s products to a fast-growing segment of off-road consumers. Dirt Bike offers you the best growth opportunities across all media platforms in the industry. If you have a product or service for motocross, off-road, enduro, desert, dual sport, adventure or hare scrambles, Dirt Bike remains your #1 and most cost-effective choice.

www.hi-torque.com 5

“

I feel that Dirt Bike magazine has been—and continues to be—a great resource for riders and racers in our industry. The [magazine and its staff] have a consistency of being honest and realistic in their reports, and I feel a common appeal to the everyday rider and racer. I am not much of an online guy, so I still enjoy the fact that we can have something tangible in our hands to read, not only today but in 20 years.

—Tim Pilg American Beta

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”

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BIKE PROFILE How often do you buy dirt bike magazine? 1-4 issues..................................6%..............13% 5-8 issues..................................7%..............15% 9-12 issues................................5%..............10% Subscribe............................... 82%..............50% Website only..............................0%..............12% How long have you been reading Dirt Bike Magazine? Less than 1 yr............................4%................7% 1-2- years............................... 10%..............13% 2-3 years...................................7%..............10% 3-4 years...................................8%................6% 4+ years................................. 71%..............64% How many people besides yourself look through your copy of dirt bike? 1............................................. 29%..............26% 2............................................. 22%..............24% 3............................................. 20%..............16% 4................................................6%................6% 5+..............................................7%................8% None....................................... 16%..............20% Do you own a dirt/motocross bike? Yes.......................................... 99%..............92% No..............................................1%................8% How many bikes do you own? 1............................................. 25%..............34% 2............................................. 25%..............30% 3............................................. 19%..............17% 4+........................................... 31%..............19% What brand is your newest bike? Aprilia........................................1%................0% ATK............................................1%................0% Beta...........................................2%................3% BMW.........................................0%................1% Gas Gas....................................3%................1% Honda..................................... 18%..............21% Husaberg...................................3%................2% Husqvarna.................................3%................5% Kawasaki...................................9%..............10% KTM........................................ 27%..............34% Suzuki..................................... 10%................6% Yamaha.................................. 21%..............16% Other.........................................2%................1% What size is it? 50-75cc.....................................1%................2% 80-85cc.....................................1%................1% 90-120cc...................................2%................2% 125cc..................................... 10%................6% 200-220cc.................................6%................7% 250cc..................................... 32%..............31% 300-380cc.............................. 12%..............16% 400-490cc.............................. 26%..............23% 500-520cc.................................8%................6% 600cc+......................................2%................6% What year is it? 2013....................................... 11%..............15% 2012....................................... 10%..............16% 2011..........................................8%................6% 2010..........................................4%................5% 2009..........................................6%................9% 2008..........................................7%................9% 2007....................................... 11%................5% 2006..........................................2%................8% 2005 or earlier........................ 41%..............26% What type of engine? 2-stroke.................................. 42%..............39% 4-stroke.................................. 58%..............61% What type is it? Adventure..................................1%................2% Dual Sport.................................9%..............10% Enduro.................................... 26%..............16% Motocross.............................. 36%..............33% Off-road racing....................... 14%..............22% Off-road trail........................... 14%..............15% Supermoto................................1%................1% Other.........................................3%................3% Which of these factors influenced you most when you brought your dirt bike Dealership recommend.............6%................2% Factory cont program...............3%................1% Factory race results..................7%................3% Friend’s recommend.............. 18%..............11% Local Dealer support............. 12%................9% Mag test results..................... 33%..............18% Parent’s recommend.................7%................2% Previous brand exp................ 48%..............34% Price....................................... 24%..............18% Showroom avail........................6%................1% Do you own an ATV? Yes.......................................... 23%..............28% No........................................... 77%..............72% Do you plan to buy an ATV? Yes.......................................... 11%..............14% No .......................................... 89%..............86% Do you plan to buy a new bike in the next 12 months? Yes.......................................... 46%..............50% No........................................... 54%..............50%

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What brand do you plan to buy? Beta...........................................5%................3% Gas Gas....................................3%................2% Honda........................................3%..............20% Husaberg...................................5%................2% Husqvarna.................................0%................6% Kawasaki................................ 10%................9% KTM........................................ 49%..............36% Suzuki........................................2%................9% TM.............................................2%................1% Yamaha.................................. 15%..............11% Other.........................................5%................1% What size will it be? 50-75cc.....................................0%................2% 80-85cc.....................................2%................0% 90-120cc...................................2%................2% 125cc........................................6%................7% 200-220cc.................................6%................5% 250cc..................................... 31%..............33% 300-380cc.............................. 20%..............20% 400-490cc.............................. 24%..............19% 500-520cc.................................4%................3% 600cc+......................................5%..............10% What year will it be? Brand new.............................. 51%..............49% Used....................................... 27%..............33% Not sure.................................. 22%..............18% What type of engine? 2-stroke.................................. 60%..............43% 4-stroke.................................. 40%..............57% What type will it be? Adventure..................................4%................4% Dual sport..................................9%................9% Enduro.................................... 21%..............15% Motocross.............................. 30%..............40% Off-road racing....................... 18%..............20% Off-road trail........................... 13%..............11% Other.........................................5%................1% Do you influence your friends on what bike they should buy? Yes.......................................... 69%..............78% No........................................... 32%..............22% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? dirtbikemagazine.com........... 24%..............31% Mail order from DB....................6%................2% Ads in DB............................... 37%..............14% Editorial in DB........................ 20%..............13% Friends......................................6%..............11% Catalogs................................. 23%................8% Other mags............................ 11%................6% At competitions.........................5%................1% Bike shop............................... 15%..............14% Other...................................... 13%..............20% Have you ever Googled products featured in Dirt Bike? Yes............................................. NA..............95% No.............................................. NA................5% Where do you purchase the majority of your replacement parts, hop-up parts and accessories? Catalogs............................... 17%................1% On the internet....................... 39%..............54% Local dealer............................ 29%..............32% Mail order............................... 13%................4% Local accessories store......... 17%................9% Have you ever purchased products from ads in dirt bike? Yes.......................................... 84%..............65% No........................................... 16%..............35% Does your motorcycle dealers generally stock the products you want to buy? Yes.......................................... 47%..............50% No........................................... 53%..............50% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+........................................3%................5% $400-$499.................................3%................1% $300-$399.................................3%................6% $200-$299.................................7%..............12% $100-$199.............................. 33%..............34% Less than $100....................... 51%..............42% Reeds purchased? Boyesen................................. 41%..............28% Carbon Tech..............................0%................2% Moto Tassinari........................ 24%..............18% Stock/OEM............................. 27%..............52% Other.........................................8%................0% Exhaust pipe purchased for your 2-stroke bike? Bills Pipes..................................0%................1% DG.............................................0%................1% FMF........................................ 64%..............56% Pro Circuit.............................. 16%..............14% Scalvini......................................0%................1% Zip Ty.........................................0%................1% Stock/OEM............................. 15%..............24% Other.........................................4%................2%

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Exhaust pipe purchased for your 4-stroke bike? Akrapovic..................................4%................1% Arrow.........................................0%................1% Big Gun.....................................0%................1% DG.............................................2%................1% Dr.D...........................................4%................1% FMF........................................ 30%..............39% Leo Vince..................................3%................4% Motoworks................................0%................1% Pro Circuit.................................9%................4% SuperTrapp...............................1%................2% Two Brothers.............................0%................1% Vance & Hines...........................1%................1% Yoshimura.................................7%................7% Stock/OEM............................. 30%..............32% Other.........................................9%................4% Silencer purchased? Arrow.........................................0%................1% Big Gun.....................................0%................1% DG.............................................0%................1% Dr. D..........................................2%................1% FMF........................................ 49%..............50% HMF...........................................0%................1% Leo Vince..................................1%................3% MSR..........................................1%................1% Pro Circuit.............................. 17%................7% SuperTrapp...............................0%................2% Two Brothers.............................0%................1% Yoshimura.................................3%................3% Stock/OEM............................. 19%..............25% Other.........................................8%................5% Handlebar purchased? Acerbis......................................1%................1% AFAM.........................................1%................0% Answer......................................2%................3% Applied Racing..........................0%................1% Azonic.......................................0%................1% DG.............................................0%................1% Fasst..........................................5%................8% Longhorn...................................0%................1% Moose.......................................2%................4% O’Neal.......................................0%................2% Pro Taper................................ 32%..............32% Renthal................................... 41%..............38% Sunline......................................1%................0% Tag.............................................2%................3% Tusk...........................................2%................2% Vortex........................................0%................2% Other...................................... 10%................3% Sprocket purchased? Answer......................................0%................1% AFAM.........................................1%................1% JT..............................................5%................2% Magnum....................................0%................1% Moose.......................................5%................2% Primary Drive.............................6%................6% Pro Taper...................................3%................3% Renthal................................... 25%..............31% SideWinder................................8%................2% Sunline......................................7%................3% Supersprox............................. 19%..............21% Sprocket Specialists.................2%................0% Sunstar .................................. 10%................9% Tag.............................................1%................1% Talon..........................................1%................0% Vortex........................................1%................1% Stock/OEM............................. 10%..............18% Other.........................................7%................4% Chain purchased? AFAM.........................................0%................1% D.I.D....................................... 23%..............31% EK..............................................4%................2% Krause/SideWinder...................7%................1% Moose.......................................1%................3% Primary Drive.............................8%................8% Pro Taper...................................0%................4% Regina.................................... 11%................7% Renthal................................... 19%..............10% RK........................................... 13%..............13% Sunline......................................3%................2% Tsubaki......................................3%................3% Stock/OEM................................8%..............17% Other.........................................4%................2% Levers purchased? Applied......................................1%................2% ARC/Sunline........................... 11%................9% ASV........................................ 12%..............17% Flanders....................................1%................1% Longhorn...................................1%................2% Magura......................................4%................3% Motion Pro................................5%................4% MSR..........................................7%................4% Pro Circuit.................................2%................2% Renthal......................................4%................4% Torc1..........................................1%................1% Work Connection................... 14%................1% Stock/OEM............................. 32%..............52% Other.........................................7%................2% Triple clamp purchased? Applied Racing....................... 11%................2% Azonic.......................................0%................1% BRP...........................................5%................3% Pro Circuit.................................1%................4% Pro Taper...................................7%................7% Renthal......................................4%................4% RG3...........................................3%................1% Ride Engineering.......................3%................4% Scott..........................................1%................0% Tag.............................................3%................2% Universal...................................1%................0% Stock/OEM............................. 54%..............72% Other.........................................7%................0%

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DIRT BIKE SURVEY

Grips purchased? 909............................................1%................1% A’ME..........................................1%................1% Azonic.......................................0%................1% ODI............................................4%................5% O’Neal.......................................3%................2% Oury...........................................5%................1% Renthal................................... 17%..............28% Scott....................................... 17%..............21% Sunline......................................1%................0% Pro-Grip................................. 13%..............11% Pro Taper................................ 21%..............26% Smith.........................................1%................1% Tag.............................................1%................2% Torc1..........................................1%................1% Other...................................... 14%................7% Air filter purchased? Acerbis......................................0%................1% DT1............................................1%................1% K&N...........................................8%..............11% Moose.......................................5%................2% PC Racing ................................2%................2% Pro Filter....................................2%................1% Ready Racing............................2%................3% Twin-Air.................................. 52%..............52% Uni-Filter................................. 16%..............11% Stock/OEM............................. 10%..............15% Other.........................................2%................1% What brand of replacement front tire do you use most often? Bridgestone............................ 15%..............18% Cheng Shin...............................2%................0% Dunlop.................................... 37%..............40% Duro...........................................0%................1% IRC............................................2%................2% Kenda..................................... 10%................5% Maxxis.................................... 12%..............13% Metzeler.....................................5%................2% Michelin.................................. 11%..............11% Pirelli..........................................6%................7% Trelleborg...................................1%................0% Other.........................................2%................3% What brand of replacement rear tire do you buy most often? Bridgestone............................ 10%..............16% Cheng Shin...............................1%................1% Dunlop.................................... 35%..............37% IRC............................................4%................2% Kenda..................................... 10%................6% Maxxis.................................... 14%..............18% Metzeler.....................................6%................2% Michelin.................................. 12%..............10% Pirelli..........................................8%................7% Trelleborg...................................1%................0% Other.........................................2%................3% How many tires do you purchase a year? 13+............................................1%................3% 9-12...........................................0%................4% 5-8.......................................... 20%..............16% 2-4.......................................... 43%..............41% Less than 2............................ 36%..............36% Brake pads purchased? AP Racing.................................1%................3% Answer......................................1%................0% Braking......................................3%................4% DP/Dunlop.................................4%................3% EBC........................................ 35%..............41% Ferodo.......................................0%................2% Galfer.........................................4%................6% Moose.......................................4%................2% Moto Master..............................1%................1% MSR..........................................1%................1% Performance Plus.....................0%................1% Renthal......................................1%................3% SBS...........................................2%................2% Tusk...........................................7%................4% Vesrah.......................................1%................0% Stock/OEM............................. 31%..............28% Other.........................................3%................1% What brand of gearbox oil do you use? Bel-Ray.................................. 19%..............14% Castrol.......................................7%..............11% HP-2..........................................3%................4% Maxima................................... 19%..............15% Motorex.....................................7%..............15% Motul.........................................4%..............10% Pennzoil.....................................2%................4% PJ1............................................0%................1% Redline......................................0%................2% Silkolene....................................5%................3% Spectro......................................5%................6% Torco.........................................0%................2% Yamalube............................... 10%..............13% Other...................................... 19%................5% What brand of 2-stroke oil do you use? Amsoil.................................... 13%..............13% Bel-Ray.................................. 10%................7% CCI............................................0%................1% Castrol.......................................2%................6% HP-2..........................................1%................2% Kal-Gard....................................0%................1% Klotz..........................................5%................4% Maxima................................... 21%..............18% Motorex.....................................4%..............13% Motul.........................................6%................9% PJ1............................................0%................1% Redline......................................1%................2% Silkolene....................................0%................2% Spectro................................... 14%................6% Torco.........................................0%................2% Yamalube............................... 15%..............14% Other.........................................8%................2%

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DIRT BIKE SURVEY

What brand of 4-stroke oil do you use? Amsoil.................................... 13%................8% Bel-Ray.....................................7%................6% Castrol.......................................6%................9% Hondaline..................................7%..............11% Kal Gard....................................0%................2% Kawasaki...................................1%................3% Klotz..........................................0%................1% Maxima................................... 11%................8% Mobil 1......................................5%................7% Motorex.....................................9%..............12% Motul.........................................2%................8% Pennzoil.....................................1%................1% PJ1............................................0%................1% Quaker State.............................2%................1% Redline......................................0%................1% Silkolene....................................3%................2% Spectro......................................6%................3% Valvoline....................................5%................4% Yamalube............................... 11%..............13% Other...................................... 11%................1% What brand of chain lube do you use? Bel-Ray.................................. 22%..............22% Castrol.......................................3%................8% HP2...........................................3%................1% Kal Gard....................................2%................5% Maxima................................... 25%..............22% Motorex.....................................6%................7% Motul.........................................4%................9% PJ1......................................... 10%..............15% Sidewinder................................1%................1% Silkolene....................................4%................5% Spectro......................................2%................4% Torco.........................................1%................1% Other...................................... 25%................8% Bike graphics purchased? Attack........................................3%................3% De-Cal Works......................... 17%..............12% Factory Effex.......................... 10%..............17% Flu Designs...............................3%................2% FMF...........................................0%................2% N-Style................................... 10%................7% One............................................5%................7% Pro-Circuit.................................1%................2% Pro’s Choice..............................1%................2% Ride Industries..........................0%................1% Throttle Jockey.........................0%................1% Stock/OEM............................. 37%..............40% Other...................................... 15%................4% Piston purchased ? Cosworth...................................0%................1% CP.............................................0%................1% Nix.............................................1%................1% LAPC.........................................1%................1% Namura......................................2%................2% Vertex........................................9%..............11% Wiseco................................... 37%..............35% Stock/OEM............................. 41%..............50% Other...................................... 10%................1% What type of hand guards do you use? Full-wrap endruo.................... 71%..............70% MX shields.............................. 29%..............30% Have you had your suspension modified in any way? Yes.......................................... 52%..............54% No........................................... 48%..............46% Do you influence your friends on what hop-up parts they should buy? Yes.......................................... 68%..............74% No........................................... 32%..............26% What off-road products have you purchased? GPS...........................................8%..............20% Spark arrestor........................ 35%..............38% Hand guards.......................... 66%..............78% Frame protectors................... 33%..............36% Bigger tank............................. 28%..............29% Steering dampers.................. 26%..............31% Auto clutch............................. 13%..............18% Drink systems........................ 49%..............60% Radiator guards..................... 43%..............46% Pipe protectors...................... 27%..............29% Lighting systems.......................8%..............14% Flywheel weights.................... 18%..............17% Inflation products................... 12%..............23% Tool carriers/fanny packs....... 46%..............53% Skid plate............................... 59%..............71% RIDING GEAR

Where do you purchase the majority of your riding gear? Mail order............................... 26%..............14% Local dealer............................ 26%..............26% Local accessories store......... 16%..............14% On the internet....................... 32%..............46% Have you ever purchased riding gear from ads in dirt bike? Yes.......................................... 60%..............41% No........................................... 40%..............59% Does your motorcycle dealer stock the riding gear you want to buy? Yes.......................................... 36%..............47% No........................................... 64%..............53% How much do you spend on riding gear and apparel during the year? $1500+......................................2%................3% $1000-$1499.............................4%................5% $800-$999.................................2%................4% $600-$799.................................4%................3% $400-$699.............................. 12%..............14% $250-$399.............................. 28%..............27% $100-$249.............................. 31%..............31% Less then $100....................... 17%..............13%

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What brand of helmet do you own? AGV...........................................3%................3% Airoh..........................................0%................1% Answer......................................4%................1% Arai......................................... 12%................8% Arc.............................................1%................0% AXO...........................................0%................1% Bell......................................... 13%..............10% Bieffe.........................................2%................1% EVS............................................1%................1% Fly........................................... 10%................5% Fox......................................... 12%..............11% HJC........................................ 24%..............13% Kali.............................................1%................0% KBC...........................................2%................2% M2R...........................................1%................1% MSR..........................................4%................2% Ocelot........................................0%................1% O’Neal.......................................5%................4% One Industries...........................2%................4% Scott..........................................2%................1% Shark.........................................0%................1% Shoei...................................... 10%..............11% SixSixOne..................................0%................1% Suomy.......................................0%................2% Thor...........................................9%................8% Troy Lee.....................................3%................7% Vemar........................................1%................1% Xtreme.......................................2%................0% Z1R............................................0%................1% Other.........................................8%................5% None..........................................2%................1% What brand of neck brace do you wear? Alpinestars................................3%................5% Atlas..........................................0%................1% EVS......................................... 12%................5% Leatt....................................... 18%..............22% Omega.......................................0%................2% None....................................... 67%..............65% What brand of goggles do you own? Answer......................................1%................1% ARC...........................................2%................1% Arnette.......................................0%................1% Dragon......................................5%..................... Fox............................................4%................5% Goat..........................................1%................0% Oakley.................................... 21%..............15% Pro Grip.....................................4%................2% Scott....................................... 53%..............42% Smith...................................... 15%..............13% Spy............................................6%................7% Thor...........................................7%................7% Utopia........................................0%................2% Xbrand.......................................6%................4% Other.........................................8%................8% None..........................................2%................3% What brand of gloves do you own? Acerbis......................................1%................1% Alloy...........................................1%................0% Answer......................................8%................5% AXO...........................................1%................3% EVS............................................0%................1% Fly........................................... 10%................8% Four...........................................0%................1% Fox......................................... 32%..............33% Klim...........................................2%................3% MSR....................................... 15%................8% No Fear.....................................4%................1% One............................................2%................1% O’Neal.......................................9%................6% Pro Grip.....................................2%................1% Shift...........................................6%................3% Sinisalo......................................1%................0% SixSixOne..................................1%................1% Thor........................................ 15%..............18% Troy Lee.....................................3%................5% Xtreme.......................................1%................0% Other...................................... 21%..............15% None..........................................3%................3% What brand of boots do you own? Acerbis......................................1%................0% Answer .....................................4%................1% Arc.............................................1%................1% AXO...........................................3%................3% Alpinestars............................. 37%..............32% Berik..........................................1%................0% Fly..............................................4%................4% Fox......................................... 12%..............10% Gaerne................................... 23%..............14% Hi-Point.....................................3%................1% Jet.............................................1%................1% MSR..........................................1%................2% Ocelot........................................2%................1% O’Neal.......................................8%................6% SixSixOne..................................2%................1% Sidi......................................... 12%..............10% Set Up.......................................1%................0% TCX...........................................2%................2% Thor...........................................5%................7% Other.........................................7%................6% None..........................................2%................4% What brand of riding pants do you own? Alloy...........................................1%................0% Answer......................................5%................4% Arc.............................................3%................0% AXO...........................................2%................2% Fly........................................... 12%................9% Four...........................................1%................0% Fox......................................... 19%..............18% JT..............................................1%................2% Klim...........................................7%................6% Moose.................................... 15%................9% MSR....................................... 14%................6%

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No Fear.....................................3%................1% Ocelot........................................1%................1% One............................................1%................2% O’Neal.......................................7%................5% Pro Grip.....................................1%................0% Shift...........................................6%................4% Sinisalo......................................4%................0% Thor........................................ 25%..............15% Troy Lee.....................................2%................8% Xtreme.......................................2%................0% Other.........................................7%................6% None..........................................4%................7% What brand of jersey do you own? Alloy...........................................3%................0% Answer......................................9%................5% Arc.............................................2%................1% AXO...........................................2%................3% Fly........................................... 17%................8% Fox......................................... 21%..............20% Klim...........................................5%................5% Moose.................................... 13%................6% MSR....................................... 15%................6% No Fear.....................................5%................2% Ocelot........................................1%................1% One............................................2%................2% O’Neal.......................................9%................6% Pro Grip.....................................1%................0% Shift...........................................6%................4% Sinisalo......................................1%................1% Thor........................................ 27%..............14% Troy Lee.....................................3%................8% Xtreme.......................................4%................1% Other.........................................9%................9% None..........................................3%................9% What brand of chest protector do you wear? Acerbis......................................4%................3% Answer......................................3%................2% AXO...........................................1%................1% EVS............................................7%................5% Fly..............................................4%................5% Fox......................................... 22%..............19% HRP...........................................5%................2% Leatt..........................................3%..............11% MSR..........................................3%................5% O’Neal.......................................1%................3% Sinisalo......................................0%................2% SixSixOne..................................4%................0% SoCal.........................................0%................3% Thor........................................ 18%................0% Troy Lee.....................................3%..............12% Xtreme.......................................0%................4% Other.........................................8%................8% None....................................... 21%..............23% PROFILE Sex Male ....................................... 99%..............99% Female.......................................1%................1% Age Under 12...................................1%................0% 12-17.........................................9%................8% 18-24.........................................6%..............10% 25-34.........................................4%..............16% 35-44...................................... 18%..............24% 45-54...................................... 34%..............27% 55+......................................... 28%..............15% Are you married? Yes ......................................... 59%..............65% No........................................... 41%..............35% What is your total yearly household income? $150k+......................................8%..............10% $120k-$150k.............................8%..............12% $90k-$120k............................ 16%..............21% $70k-$90k.............................. 17%..............16% $50k-$70k.............................. 14%..............17% $30k-$50k.............................. 17%..............15% Under $30k............................ 20%................9% If you are over 18, what is your level of education? High school grad.................... 39%..............41% Attending college......................6%..............11% College grad........................... 36%..............47% Other...................................... 19%................1% Do you compete in sanctioned motorcycle races? Yes.......................................... 43%..............49% No........................................... 57%..............51% If yes, what class? 80cc..........................................4%................0% 125cc........................................4%................2% 250cc..................................... 17%..............11% Open..........................................8%..............11% +25............................................0%................2% +30......................................... 10%..............18% +40......................................... 23%..............24% +50......................................... 32%..............31% Pro.............................................2%................1% What type of racing do you compete in? Arenacross................................0%................1% Desert..................................... 11%..............17% Cross Country........................ 22%..............10% Enduro.................................... 35%..............16% GNCC........................................9%................0% Hare scrambles...................... 57%..............33% Hill Climbs.................................2%................1% Motocross.............................. 37%..............21% Supermoto................................0%................2% Other.........................................7%................5%

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How often do you compete per year? 50+ times..................................2%................1% 40-50.........................................0%................1% 30-40.........................................0%................3% 20-30.........................................9%................5% 10-20...................................... 22%..............23% Less than 10 .......................... 67%..............67% Does anyone else in your household race? Yes.......................................... 15%..............22% No........................................... 85%..............78% How often do you ride? 3 or more/week...................... 22%..............18% 2 times/week.......................... 13%..............20% Once a week.......................... 17%..............19% 2-3 time/month...................... 31%..............32% Once a month or less............. 17%..............11% How much of the maintenance/repair/ hop-ups on your motorcycle is done by you? 100%...................................... 41%..............38% 75-100%................................ 33%..............38% 50-75%.................................. 12%..............14% 25-50%.....................................9%................7% Less than 25%..........................5%................3% What brand of pickup do you own? Chevrolet................................ 24%..............25% Nissan.......................................6%................6% Dodge..................................... 23%..............11% Ford........................................ 29%..............34% GMC..........................................5%................5% Honda........................................0%................2% Mazda.......................................1%................2% Toyota........................................9%..............17% Other.........................................3%................6% Do you plan to buy a new truck in the next 18 months? Yes ......................................... 17%..............20% No........................................... 83%..............80% What other vehicles do you own? SUV........................................ 37%..............40% RV/camper............................. 23%..............25% Street Motorcycle................... 30%..............31% Motorcycle trailer................... 40%..............49% Snowmobile........................... 10%................7% Personal watercraft...................4%................7% Mountain bike........................ 51%..............59% BMX bike...................................9%................9% Road bike..................................9%..............21% How do you transport your motorcycle? Pick up truck.......................... 61%..............47% Trailer...................................... 45%..............40% Hitch type carrier......................9%................9% Van............................................4%................4% Other.........................................3%................4% What other sports/activites do you participate in? Hunting................................... 31%..............38% Fishing.................................... 46%..............50% Camping................................. 57%..............64% Boating................................... 22%..............25% Truck offroading..................... 12%..............15% Mountain biking..................... 43%..............50% Street motorcycle riding......... 29%..............30% Running.................................. 21%..............25% Road bicycle riding................ 20%..............18% Weight lifting........................... 28%..............33% Snowboarding...........................8%..............17% Snow skiing............................ 15%..............18% Where do you get your race coverage? Magazines.............................. 76%..............21% TV........................................... 67%..............33% Internet................................... 39%..............46% What brand of smartphone do you own? Android................................... 17%..............27% Blackberry.................................4%................4% iPhone.................................... 17%..............45% Windows...................................1%................1% None....................................... 56%..............24% Other.........................................5%................1% If no, do you plan on purchasing a smartphone? Yes ......................................... 16%..............25% No........................................... 84%..............75% What type of tablet/e-reader device do you own? Android-based..........................4%................9% iPad........................................ 12%................7% iPad2.........................................3%..............12% iPad3.........................................5%..............10% Kindle........................................9%................3% Kindle Fire.................................2%................6% Nook..........................................3%................2% None....................................... 69%..............51% Other.........................................3%................3% If no, do you plan on purchasing a tablet/e-reader? Yes.............................................7%..............18% No........................................... 93%..............82%

GENERAL ADVERTISING RATES Black & White

MAIL-ORDER ADVERTISING RATES 6X

12X

1 Page....................... $5495............... $5345............ $5095..............$4840 2/3............................... 4400................. 4275...............4075................3875 1/2............................... 3475................. 3370...............3215................3055 1/3............................... 2480................. 2405...............2290................2185 1/4............................... 1930................. 1870...............1785................1695 1/6............................... 1375................. 1345...............1270................1195

Black & White

12X

1 Page.................... $3625.......... $3870............ $3295............$3145 2/3............................ 2895............ 2765.............. 2645..............2515 1/2............................ 2245............ 2145.............. 2055..............1955 1/3............................ 1635............ 1560.............. 1490..............1420 1/4............................ 1235............ 1175.............. 1125..............1070 1/6.............................. 910.............. 865................ 830................790

Black & One Color

1 Page....................... $6165............... $5985.............$5710..............$5430 2/3............................... 4935................. 4790...............4570................4345 1/2............................... 4010................. 3895...............3695................3520 1/3............................... 3395................. 3285...............3140................2995

1 Page.................... $4275.......... $4085............ $3895............$3695 2/3............................ 3550............ 3390.............. 3240..............3080 1/2............................ 2995............ 2860.............. 2725..............2595 1/3............................ 2350............ 2245.............. 2145..............2040

1 Page....................... $8265............... $7845.............$7435..............$7025 2/3............................... 6775................. 6435...............6095................5765 1/2............................... 5365................. 5095...............4830................4570 1/3............................... 4545................. 4315...............4095................3855

1 Page.................... $5875.......... $5620............ $5330............$4995 2/3............................ 5230............ 4995.............. 4740..............4510 1/2............................ 4525............ 4325.............. 4095..............3895 1/3............................ 3940............ 3765.............. 3565..............3395

SHOWCASE RATES

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/ or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

Four-Color

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page 3-inch 2-inch 1-inch

$830 $510 $375 $260

980 635 475 360

$770 $475 $350 $245

920 600 450 345

$685 $435 $320 $225

835 560 420 325

Word ads: $2.00 per word, with $54.00 minimum

$615 $375 $280 $195

765 500 380 295

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2014................. 10-23-2013............ 10-30-2013......... 12-19-2013 February 2014............... 11-25-2013.............. 12-4-2013......... 12-23-2013 March 2014................... 12-26-2013................ 1-3-2014........... 2-20-2014 April 2014........................ 1-30-2014................ 2-6-2014........... 3-20-2014 May 2014......................... 2-28-2014................ 3-7-2014........... 4-24-2014 June 2014........................ 3-26-2014................ 4-2-2014........... 5-22-2014 July 2014......................... 4-28-2014................ 5-5-2014........... 6-19-2014 August 2014.................... 5-27-2014................ 6-3-2014........... 7-17-2014 September 2014.............. 6-26-2014................ 7-3-2014........... 8-21-2014 October 2014.................. 7-24-2014.............. 7-31-2014........... 9-18-2014 November 2014............... 8-25-2014................ 9-3-2014......... 10-16-2014 December 2014............... 9-26-2014.............. 10-3-2014......... 11-20-2014 January 2015................. 10-22-2014............ 10-29-2014......... 12-18-2014 February 2015............... 11-24-2014.............. 12-3-2014........... 1-22-2015 March 2015................... 12-26-2014................ 1-5-2015........... 2-19-2015

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

Four-Color

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT. www.hi-torque.com 9

“

Yamaha applauds the consistent, timely and factual moto-journalism as found in both Motocross Action and Dirt Bike magazines, and as such has found both publications to be a proven and invaluable resource for our customers and our media buy.

”

—Bob Starr General Manager Motorsports Communications Yamaha Motor Corp. U.S.

AT A GLANCE TOTAL MONTHLY REACH

252,840

PRINT RUN

85,566

PAID SUBSCRIPTIONS

23,344

PAID NEWSSSTAND SALES

38,366

TOTAL PAID SALE

61,710

PROMOTIONAL DISTRIBUTION

1,500

TOTAL DISTRIBUTION

63,210

READERS PER COPY

MOTOCROSSACTION.COM MONTHLY TOTAL VISITS MONTHLY PAGE VIEWS AVERAGE AGE MALE ANNUAL INCOME OWN A MOTOCROSS BIKE

420,000 1,180,000 39 99% $91,000 98%

SEPTEMBER 2014 ISSUE & GOOGLE ANALYTICS

10 hi-torque.com

If your goal is to reach hard-core motocross racers, create brand awareness and sell products, Motocross Action is the #1 must-buy magazine in the industry. Motorcycle Industry magazine’s annual Industry Research Survey asked, “Which consumer magazine drives riders to your store?” In the off-road market, Motocross Action was #1. Available in the consumer market as a print version (and still the world’s #1 newsstand-selling moto mag), a Mobile App, a PC-based digital version, a special dealers-only digital version, plus a great online site (www.motocrossactionmag. com), Motocross Action has enormous credibility and reach with serious off-road and motocross enthusiasts who look to the magazine every month to ﬁnd out what’s new in the sport, what products are hot, and what companies are supporting the niche. Your company’s products or services will be seen by Motocross Action’s 250,000+ monthly readers, every off-road dealer in the United States, and distributors worldwide. Early 2012 marked the launch of Motocross Action’s Mobile Magazine App. This technology brings our entire editorial package AND your company’s linked website and message to a huge, worldwide audience of racers and motocross enthusiasts (YOUR customers) with just one click. Downloadable to the iPhone, iPad, as well as Android-based tablets and other e-readers, the Motocross Action Mobile App brings you the immediacy of the mobile realm and offers you great opportunities to reach the new “gotta get it now” consumers in the market.

www.hi-torque.com 11

“

Motocross Action has been an instrumental tool in the marketing efforts for Twin Air for the past 20 years. The print ads we’ve placed in MXA over the years have proven to provide the best return on our investment out of all the marketing mix in our total marketing plan for the Twin Air brand. The reader of MXA has the technical and performance mindset that fits the core of what Twin Air products represent in the market.

—Jeremy Garges Brand Manager Twin Air USA

12 hi-torque.com

”

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BIKE PROFILE How often do you buy Motocross Action magazine? 1-4 issues..................................9%..............14% 5-8 issues..................................5%..............13% 9-12 issues............................. 12%..............16% Subscribe............................... 74%..............42% Website Only................................................15% How long have you been reading MXA? Less than 1 year........................5%................3% 1-2 years...................................9%................7% 2-3 years...................................8%................8% 3-4 years...................................7%................4% 4+ years................................. 71%..............78% How many people besides yourself look through your copy of motocross action? 1............................................. 28%..............22% 2............................................. 29%..............25% 3............................................. 18%..............14% 4................................................3%................5% 5+..............................................6%................6% None....................................... 16%..............28% Do you own a dirt/motocross bike? Yes.......................................... 99%..............97% No..............................................1%................3% How many bikes do you own?. 1............................................. 26%..............31% 2............................................. 25%..............30% 3............................................. 19%..............17% 4+........................................... 30%..............22% What brand is you newest bike? Gas Gas....................................3%................1% Honda..................................... 25%..............27% Husaberg...................................1%................1% Husqvarna.................................1%................1% Kawasaki................................ 13%..............14% KTM........................................ 27%..............22% Suzuki........................................7%..............10% Yamaha.................................. 22%..............25% Other.........................................1%................2% What size is it? 50cc-60cc.................................1%................1% 80cc-85cc.................................3%................2% 125cc..................................... 10%................7% 200cc-220cc.............................2%................2% 250cc..................................... 39%..............37% 300cc-380cc.............................9%................6% 400cc-490cc.......................... 32%..............41% 500cc-520cc.............................3%................2% 600cc+......................................1%................2% 8. What year is it?.......................................... 2013....................................... 12%..............33% 2012....................................... 11%..............11% 2011....................................... 11%................7% 2010..........................................6%................8% 2009....................................... 11%................8% 2008..........................................8%................8% 2007..........................................8%................8% 2006....................................... 10%................5% 2005 or earlier........................ 23%..............12% How many strokes? 2-stroke.................................. 46%..............34% 4-stroke.................................. 54%..............66% What type is it? Motocross.............................. 72%..............85% Enduro.................................... 18%................9% Dual Sport.................................5%................3% Other.........................................5%................4% Which of these factors influenced you most when you bought your motorcycle? Magazine tests....................... 40%..............34% Showroom avail........................5%................1% Factory cont program...............3%................1% Website.....................................3%................1% Dealer support....................... 12%................5% Factory race results..................4%................1% Previous exp.......................... 45%..............38% Price....................................... 29%..............11% Friend’s recommend.................8%................5% Message board.........................1%................1% Parent’s recommend.................3%................1% Dealership recommend.............2%................1% Do you plan to buy a new bike in the next 12 months? Yes.......................................... 32%..............43% No........................................... 40%..............31% Maybe.................................... 28%..............26%

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What year will it be? Brand new.............................. 60%..............68% Used....................................... 19%..............17% Not sure.................................. 21%..............15% How many strokes? 2-stroke.................................. 40%..............33% 4-stroke.................................. 60%..............67% What type will it be? Motocross.............................. 71%..............87% Enduro.................................... 23%................9% Dual Sport.................................4%................3% Other.........................................2%................1% Do you influence your friend’s on what they should buy? Yes.......................................... 67%..............73% No........................................... 33%..............27% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? At races.....................................5%................5% Bike shop............................... 16%..............12% Catalogs................................. 27%..............12% Friends................................... 10%................7% Ads in MXA............................ 35%..............23% Editorial in MXA...................... 41%..............38% Other magazines.................... 11%................2% Other...................................... 12%..............10% Have you ever Googled products seen in MXA? YES..............................................................92% NO..................................................................8% Where do you purchase the majority of replacement parts, hop-up parts and accessories? Mail order MXA.........................7%................2% Catalog................................... 16%................3% Local motorcycle dealer........ 39%..............29% On the internet....................... 46%..............59% Local accessory store............ 10%................8% Have you ever purchased products from ads in motocross action? Yes.......................................... 73%..............73% No........................................... 27%..............27% Does your motorcycle dealer stock the products you want to buy? Yes.......................................... 44%..............46% No........................................... 56%..............54% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+........................................8%................9% $400-$499.................................3%................3% $300-$399.................................3%................6% $200-$299.............................. 13%..............15% $100-$199.............................. 37%..............38% Less than $100....................... 36%..............29% Exhaust pipe purchased for your 2-stroke bike? Bill’s Pipes.................................1%................1% DG.............................................2%................1% FMF........................................ 54%..............46% Pro Circuit.............................. 25%..............35% Scalvini......................................0%................1% Stock/OEM............................. 11%..............16% Other.........................................7%................2% Exhaust pipe purchased for your 4-stroke bike? Akrapovic..................................2%................4% Arrow.........................................1%................0% Big Gun.....................................0%................1% DEP...........................................0%................1% Dr. D..........................................4%................7% FMF........................................ 34%..............32% HMF...........................................0%................1% Jardine.......................................1%................1% Leo Vince..................................2%................2% Pro Circuit.............................. 17%..............16% Super Trapp..............................1%................1% Two Brothers.............................2%................1% Vance & Hines...........................1%................1% Yoshimura.................................6%..............15% Stock/OEM............................. 24%..............21% Other.........................................6%................5%

What brand do you plan to buy? Beta...........................................2%................1% Gas Gas....................................2%................1% Honda..................................... 19%..............20% Husaberg...................................2%................0% Husqvarna.................................1%................1% Kawasaki................................ 10%..............12% KTM........................................ 45%..............36% Suzuki........................................4%................8% Yamaha.................................. 13%..............21% Other.........................................3%................2%

Silencer purchased? Arrow.........................................1%................0% Big Gun.....................................0%................1% Bill’s Pipes.................................1%................0% DEP...........................................0%................1% DG.............................................0%................1% Jardine.......................................1%................0% Leo Vince..................................1%................2% Dr. D..........................................2%................4% FMF........................................ 40%..............45% Pro Circuit.............................. 25%..............26% SuperTrapp...............................1%................0% Two Brothers.............................2%................1% Vance & Hines...........................1%................1% Stock/OEM............................. 20%..............19% Other.........................................7%................3%

What size will it be? 50-60cc.....................................1%................1% 80-85cc.....................................3%................2% 125cc........................................5%................4% 200-220cc.................................5%................1% 250cc..................................... 37%..............37% 300-380cc.............................. 17%................9% 400-490cc.............................. 31%..............43% 500-520cc.................................1%................2% 600cc+......................................0%................1%

What brand of numbers do you use? Attack........................................4%................5% De-Cal Works......................... 25%..............41% Dirt Digits...................................3%................5% Factory Effex.......................... 23%..............22% N-Style......................................8%..............15% One............................................5%................7% Pros Choice...............................2%................2% Throttle Jockey.........................3%................4% Other...................................... 26%..............20%

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Handlebar purchased? Answer......................................2%................1% Fasst..........................................1%................2% Moose.......................................1%................1% O’Neal.......................................1%................0% Sunline......................................0%................1% Pro Sport...................................1%................0% Pro Taper................................ 27%..............30% Renthal................................... 45%..............52% Tag.............................................1%................2% Tusk...........................................2%................0% Universal...................................1%................0% Stock/OEM............................. 14%..............11% Other.........................................4%................3% Sprocket purchased? Answer......................................1%................1% AFAM.........................................2%................1% Dirt Tricks..................................3%................1% Ironman.....................................2%................4% JT..............................................3%................3% Moose.......................................3%................1% PBI.............................................0%................1% Primary Drive.............................6%................3% Renthal................................... 37%..............48% Side Winder...............................5%................2% Sprocket Specialists.................2%................1% Sunline......................................5%................3% Sunstar......................................6%................8% Supersprox............................. 12%................8% Tag.............................................3%................5% Talon..........................................2%................2% Vortex........................................2%................3% Stock/OEM............................. 10%................9% Other.........................................3%................5% Chain purchased? AFAM.........................................1%................1% D.I.D....................................... 34%..............42% EK..............................................3%................3% KMC..........................................0%................1% Krause/SideWinder...................4%................1% Moose.......................................1%................1% Primary Drive.............................6%................4% Regina.................................... 10%................5% Renthal................................... 20%..............23% RK..............................................8%..............11% Sunline......................................2%................1% Tsubaki......................................1%................1% Stock/OEM................................8%................5% Sunstar......................................3%................2% Other.........................................3%................3% Levers purchased? Applied Racing..........................1%................1% ARC........................................ 13%..............12% ASV........................................ 15%..............22% Flanders....................................0%................1% Longhorn...................................0%................1% Magura......................................3%................2% Motion Pro................................3%................4% MSR..........................................7%................4% Pro Circuit.................................1%................2% Renthal......................................2%................4% Works Connection....................5%................9% Stock/OEM............................. 40%..............40% Other...................................... 10%................8% Triple clamp purchased? Applied Racing..........................8%................8% BRP...........................................2%................1% Pro Circuit.................................4%................5% Ride Engineering.......................3%................5% RG3...........................................8%................6% Sunline......................................0%................1% Scott’s ......................................0%................1% Tag.............................................0%................1% Tru Tech.....................................1%................0% Universal...................................0%................1% XTRIG........................................1%................2% Stock/OEM............................. 65%..............68% Other.........................................9%................6% Grips purchased? 909............................................1%................1% A’ME..........................................2%................1% Answer......................................2%................1% ODI............................................4%................5% O’Neal.......................................1%................1% Oury...........................................8%................2% Pro-Grip....................................6%................6% ProTaper................................. 26%..............22% Renthal................................... 25%..............44% Scott....................................... 10%................9% Sunline......................................0%................1% Tag.............................................3%................3% Torcl...........................................0%................1% Stock/OEM................................6%................7% Other.........................................5%................3% Reeds purchased? Boyesen................................. 32%..............24% Carbon Tech..............................1%................1% Moto Tassinari........................ 27%..............34% Stock/OEM............................. 34%..............38% Other.........................................6%................4% Air filter purchased? Acerbis......................................0%................1% DTI.............................................1%................3% Filtron........................................1%................1% FMF...........................................1%................1% K&N...........................................5%................2% Maxima......................................1%................5% NO Toil.......................................3%................5% PC.............................................1%................0% Ready Racing............................1%................3% Twin Air................................... 65%..............66% Uni Filter................................. 13%..............13% Stock/OEM................................9%................7% Other.........................................5%................2%

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MOTOCROSS ACTION SURVEY

What brand of replacement front tire do you buy most often? Bridgestone............................ 27%..............26% Cheng Shin...............................1%................1% Dunlop.................................... 47%..............47% IRC............................................0%................1% Kenda........................................7%................2% Maxxis.......................................9%................6% Metzeler.....................................2%................2% Michelin.....................................7%..............10% Pirelli..........................................4%................7% Trelleborg...................................1%................0% Other.........................................1%................1% What brand of replacement rear tire do you buy most often? Bridgestone............................ 23%..............23% Cheng Shin...............................1%................1% Dunlop.................................... 43%..............47% Duro...........................................1%................0% IRC............................................0%................1% Kenda........................................7%................3% Maxxis.................................... 11%................8% Metzeler.....................................3%................1% Michelin.................................. 11%................9% Pirelli..........................................5%................7% Trelleborg...................................1%................0% Yokohama.................................1%................0% Other.........................................1%................1% How many tires do you purchase a year? 20+............................................1%................2% 15-20.........................................1%................2% 10-14.........................................3%..............10% 5-9.......................................... 19%..............28% Less than 5............................. 75%..............58%

Piston purchased? Cosworth...................................0%................1% CP.............................................2%................4% JE..............................................1%................2% LAPC.........................................1%................0% Namura......................................3%................2% Vertex........................................9%..............12% Wiseco................................... 38%..............32% Stock/OEM............................. 42%..............47% Other.........................................5%................1% Brake pads purchased? AP Racing.................................1%................1% Braking......................................4%................7% DP/Dunlop.................................3%................2% EBC........................................ 37%..............37% EPI.............................................1%................0% Ferodo.......................................1%................1% Galfer.........................................6%................6% Moose.......................................0%................1% Moto-Master.............................0%................1% MSR..........................................0%................1% Renthal......................................2%................4% SBS...........................................2%................2% Tusk...........................................6%................3% Vesrah.......................................0%................1% Stock/OEM............................. 31%..............35% Other.........................................7%................1% What brand of 2-stroke oil do you use? Amsoil.................................... 17%................0% Bel-Ray.................................. 12%................0% Castrol.......................................2%................0% HP-2..........................................5%................0% Klotz..........................................4%................0% Maxima................................... 22%................0% Motorex.....................................5%................0% Motul.........................................6%................0% Redline......................................1%................0% Spectro......................................7%................0% Yamalube..................................9%................0% Other...................................... 10%................0% What brand of 4-stroke oil do you use? Amsoil.................................... 11%................7% Bel-Ray.....................................8%................8% Castrol.......................................5%................6% Hondaline............................... 14%..............15% Kawasaki...................................2%................2% Klotz..........................................1%................1% Lucas.........................................0%................2% Maxima................................... 12%..............18% Mobil 1......................................4%................4% Motorex.....................................5%..............11% Motul.........................................4%..............10% Pennzoil.....................................2%................1% PJI.............................................0%................1% Quaker State.............................0%................1% Redline......................................0%................1% Shell Rotella..............................0%................1% Silkolene....................................2%................1% Spectro......................................2%................3% Torco.........................................0%................1% Valvoline....................................5%................3% Yamalube............................... 15%..............10% Other...................................... 11%................0% What brand of gearbox oil do you use? Bel-Ray.................................. 15%..............15% Castrol.......................................5%................8% Hondaline..................................0%................4% HP-2..........................................6%................9% Kal-Gard....................................0%................1% Lucas.........................................0%................1% Maxima................................... 19%..............24% Motorex.....................................9%..............13% Motul.........................................5%..............11% Pennzoil.....................................1%................2% PJI.............................................1%................0% Redline......................................0%................1% Shell Rotella..............................0%................2% Silkolene....................................1%................2% Spectro......................................2%................5% Yamalube............................... 11%..............10% Torco.........................................0%................1% Other...................................... 24%................3%

MOTOCROSS ACTION SURVEY

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What brand of chain lube do you use? Bel-Ray.................................. 23%..............22% HP2...........................................2%................1% Maxima................................... 30%..............40% Motorex.....................................7%................9% Motul.........................................7%................8% PJI.............................................6%..............11% Sidewinder................................1%................1% Silkolene....................................3%................7% Spectro......................................2%................2% Torco.........................................0%................1% Other...................................... 27%..............15% Bike graphics purchased? De-Cal Works......................... 20%..............27% Factory Effex.......................... 17%..............19% FMF...........................................0%................1% N-Style......................................5%..............11% One............................................4%................9% Pro Circuit.................................2%................1% Ride Industries..........................1%................0% Throttle Jockey.........................2%................4% Stock/OEM............................. 24%..............29% Other...................................... 25%..............18% Have you had your suspension modified in any way? Yes.......................................... 65%..............74% No........................................... 35%..............26% Have you modified your engine in any way? Yes.......................................... 40%..............45% No........................................... 60%..............55% Do you influence your friends on what hop-up parts they should buy? Yes.......................................... 65%..............72% No........................................... 35%..............28% RIDING GEAR Where do you purchase the majority of your riding gear? Mail order............................... 23%................9% On the internet....................... 49%..............59% Local dealer............................ 28%..............23% Local store............................. 14%................9% Have you ever purchased riding gear from ads in motocross action? Yes.......................................... 57%..............49% No........................................... 43%..............51% Does your motorcycle dealer stock the riding gear you want to buy? Yes.......................................... 43%..............46% No........................................... 57%..............54% How much do you spend on riding gear and apparel during the year? $1500+......................................2%................5% $1000-$1499.............................5%................7% $800-$999.................................8%................6% $600-$799.................................7%................9% $400-$599.............................. 11%..............21% $250-$399.............................. 22%..............23% $100-$249.............................. 30%..............22% Less than $100....................... 15%................7% What brand of helmet do you own? AGV...........................................1%................1% Answer......................................2%................1% Arai......................................... 12%..............10% ARC...........................................1%................0% AXO...........................................0%................1% Bell......................................... 18%..............11% Bieffe.........................................1%................0% EVS............................................1%................1% Fly........................................... 13%................6% Fox......................................... 19%..............19% HJC........................................ 13%................6% KBC...........................................1%................1% Klim...........................................0%................1% M2R...........................................2%................1% MSR..........................................1%................1% One Industries...........................7%................6% O’Neal.......................................5%................2% Scott..........................................1%................1% Shoei...................................... 13%..............16% SixSixOne..................................1%................1% Suomy.......................................3%................1% Thor...........................................6%................5% Troy Lee.....................................5%................9% UFO...........................................1%................1% Vemar........................................1%................1% Other.........................................9%................4% What brand of goggles do you own? 100%.........................................4%..............10% Answer .....................................2%................0% ARC...........................................3%................0% Arnette.......................................1%................0% Blur............................................0%................1% Dragon......................................5%................4% Fox............................................6%................6% Oakley.................................... 26%..............25% Pro Grip.....................................5%................2% Scott....................................... 41%..............26% Smith...................................... 16%................9% Spy............................................9%................8% Thor...........................................5%................2% Utopia........................................1%................1% Von Zipper.................................1%................0% X Brand.....................................3%................6% Other.........................................7%................2%

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What brand of gloves do you own? Acerbis......................................1%................0% Answer................................... 10%................5% Alloy...........................................3%................0% ARC...........................................2%................0% AXO...........................................1%................1% EVS............................................1%................1% Fly........................................... 16%................9% Fox......................................... 45%..............38% Four...........................................1%................0% Moose.......................................5%................2% MSR..........................................6%................4% No Fear.....................................3%................1% One............................................3%................4% O’Neal.......................................8%................6% Pro Grip.....................................1%................1% Scott..........................................1%................1% Shift...........................................4%................5% Sinisalo......................................1%................1% SixSixOne..................................0%................1% Thor........................................ 14%..............11% Troy Lee.....................................3%................9% Other...................................... 11%..............12% What brand of boots do you own? Alpinestars............................. 40%..............35% Answer......................................2%................1% Arc.............................................1%................0% AXO...........................................1%................1% Berik..........................................1%................1% Fly..............................................5%................1% Fox......................................... 16%..............16% Gaerne................................... 14%..............23% Hi-Point.....................................2%................1% Jett............................................0%................1% MSR..........................................1%................1% Ocelot........................................1%................0% O’Neal.......................................5%................3% Set Up.......................................1%................0% Sidi......................................... 13%..............10% SixSixOne..................................3%................3% TCX...........................................2%................1% Thor...........................................6%................4% Other.........................................6%................3% What brand of riding pants do you own? Acerbis......................................2%................0% Alloy...........................................2%................0% Answer................................... 10%................5% Arc.............................................1%................0% AXO...........................................1%................1% Fly........................................... 14%................8% Fox......................................... 37%..............33% JT..............................................0%................3% Kilm...........................................0%................2% Moose.......................................5%................3% MSR..........................................9%................4% No Fear.....................................1%................1% Ocelot........................................1%................0% One............................................3%................5% O’Neal.................................... 12%................7% Scott..........................................1%................1% Shift...........................................4%................7% Sinisalo......................................0%................1% Thor........................................ 16%..............13% Troy Lee.....................................9%..............11% Other.........................................6%................5% What brand of chest protector do you wear? Acerbis......................................3%................1% Alpinestars................................3%................2% Answer......................................3%................1% AXO...........................................3%................1% EVS............................................4%................6% Fly..............................................3%................2% Fox......................................... 30%..............28% HRP...........................................5%................3% Leatt..........................................9%..............10% MSR..........................................0%................1% No Fear.....................................1%................1% O’Neal.......................................3%................2% RXR...........................................0%................1% Shift...........................................1%................2% Sinisalo......................................0%................1% SixSixOne..................................1%................3% Thor........................................ 11%..............11% Troy Lee.....................................5%................7% UFO...........................................1%................1% Xtreme.......................................1%................0% Other.........................................2%................4% None....................................... 14%..............18% What brand of jersey do you own? Acerbis......................................2%................0% Alloy...........................................2%................0% Answer................................... 13%................5% Arc.............................................1%................0% AXO...........................................1%................1% Fly........................................... 14%................8% Fox......................................... 38%..............33% JT..............................................0%................4% Kilm...........................................0%................1% Moose.......................................7%................3% MSR....................................... 10%................4% No Fear.....................................4%................1% Ocelot........................................1%................0% One............................................5%................5% O’Neal.................................... 12%................7% Scott..........................................1%................1% Shift...........................................4%................7% Sinisalo......................................1%................1% Thor........................................ 19%..............13% Troy Lee.....................................8%..............11% Other...................................... 11%................6%

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What brand of neck protection do you wear? Alpinestars................................4%................7% Atlas..........................................3%................3% EVS............................................8%................6% Leatt....................................... 33%..............40% Omega.......................................1%................1% SixSixOne..................................2%................0% Troy Lee.....................................0%................1% None....................................... 47%..............42% Other.........................................3%................1% PROFILE Gender Male........................................ 99%..............99% Female.......................................1%................1% Age 12..............................................3%................0% 13-17...................................... 10%................5% 18-24.........................................6%..............11% 25-34.........................................9%..............18% 35-44...................................... 19%..............24% 45-54...................................... 31%..............32% 55+......................................... 22%..............10% Are you married? Yes.......................................... 54%..............59% No........................................... 46%..............41% What is your total yearly household income? $150k+................................... 11%..............15% $120k-$150k.......................... 10%..............11% $90k-$120k............................ 24%..............19% $70k-$90k.............................. 10%..............14% $50k-$70k.............................. 16%..............17% $30k-$50k.............................. 13%..............15% Under $30k............................ 16%................9% If you are over 18, what is your level of education? High school grad.................... 47%..............46% Attending college......................7%..............11% College grad........................... 35%..............43% Other...................................... 11%................0% Do you compete in sanctioned motorcycle races? Yes.......................................... 65%..............71% No........................................... 35%..............29% If yes, what class? Mini............................................2%................1% 80cc..........................................6%................1% 125cc........................................7%................3% 250cc..................................... 19%..............17% 450cc..................................... 12%..............13% +25............................................1%................3% +30......................................... 10%..............13% +40......................................... 18%..............25% +50......................................... 24%..............22% Pro.............................................1%................2% What type of racing do you compete in? Arenacross................................4%................6% Cross country......................... 24%..............20% Desert........................................7%................9% Motocross.............................. 89%..............87% Supercross................................4%................4% Supermoto................................1%................1% Trials..........................................5%................3% Other...................................... 24%..............12% How often do you compete per year? 50+ times..................................2%................2% 40-50 times...............................2%................2% 30-40 times...............................4%................4% 20-30 times...............................6%..............12% 10-20 times............................ 30%..............29% Less than 10........................... 56%..............51% Does anyone else in your household race? Yes.......................................... 18%..............26% No........................................... 82%..............74% How often do you ride? 3 or more/week...................... 18%..............15% 2 times/week.......................... 21%..............24% Once a week.......................... 28%..............26% 2-3 times/month.................... 25%..............25% Once a month or less................8%..............10% How much of the maintenance/ repairs/hop-ups on your motorcycle is done by you? 100%...................................... 34%..............43% 75-99%.................................. 40%..............37% 50-74%.................................. 13%..............12% 25-49%.....................................9%................4% Less than 25%..........................4%................4% Do you own an ATV? Yes.......................................... 29%..............20% No........................................... 71%..............80% Do you plan to buy and ATV? Yes.......................................... 11%................7% No........................................... 89%..............93%

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What brand of pickup do you own? Chevrolet................................ 26%..............22% Dodge..................................... 18%..............11% Ford........................................ 27%..............24% GMC..........................................7%................6% Honda........................................0%................1% Mazda.......................................1%................1% Nissan.......................................3%................4% Toyota..................................... 11%..............16% Other/None...............................7%..............16% Do you plan to buy a new truck in the next 18 months? Yes.......................................... 16%..............19% No........................................... 84%..............81% What other vehicles do you own? SUV........................................ 35%..............36% RV/Camper............................ 17%..............18% Motorcycle trailer................... 47%..............40% Snowmobile..............................7%................5% Personal watercraft...................5%................8% R/C Car.................................. 14%..............17% Mountain bike........................ 49%..............61% BMX bike................................ 15%..............16% Road bicycle.......................... 19%..............22% How do you transport your motorcycle? Pick up .................................. 66%..............55% Trailer...................................... 47%..............30% Van............................................5%................9% Hitch type .............................. 12%................6% What other sports/activites do you participate in? Hunting................................... 26%..............24% Fishing.................................... 34%..............38% Camping................................. 39%..............44% Boating................................... 24%..............25% Truck off roading.................... 10%..............12% Mountain biking..................... 46%..............51% Street Motorcycle riding........ 28%..............26% Snowboarding...........................8%..............16% Snow skiiing........................... 16%..............15% Running.................................. 30%..............30% Road bicycle riding................ 20%..............22% Weight lifting........................... 39%..............37% How many non-work hours do you spend on the internet per week? 1-5.......................................... 52%..............34% 6-10........................................ 23%..............38% 11-20.........................................7%..............16% 20+............................................6%..............11% None....................................... 12%................1%

What type of internet connection do you use? Broadband............................. 13%..............19% Cable...................................... 29%..............28% DSL........................................ 22%..............20% Dial-up.......................................3%................1% Wireless.................................. 33%..............32% Do you own a smartphone? Yes.......................................... 52%..............78% No........................................... 48%..............22% Of yes, what brand do you own? Android................................... 35%..............38% Blackberry.................................6%................5% iPhone.................................... 42%..............54% Windows ..................................7%................2% Other...................................... 10%................1% Do you plan on purchasing a smartphone? Yes.......................................... 28%..............24% No........................................... 72%..............76% Do you own a tablet/E-reader device? Yes.......................................... 41%..............48% No........................................... 59%..............52% If yes, what type do you own? Android based........................ 20%..............15% iPad........................................ 31%..............19% iPad2.........................................6%..............27% iPad3.........................................9%..............21% Kindle..................................... 17%................6% Kindle Fire.................................5%................8% Nook..........................................0%................3% Other...................................... 12%................0% If no, do you plan on purchasing a tablet/E-reader? Yes.......................................... 17%..............21% No........................................... 83%..............79% Where do you get your race coverage? Magazine................................ 70%................6% Internet................................... 63%..............59% TV........................................... 72%..............35% Do you subscribe to the electronic version of MXA? Yes.............................................4%................0% No........................................... 96%................0%

GENERAL ADVERTISING RATES Black & White

MAIL-ORDER ADVERTISING RATES 6X

12X

1 Page............................ $5825............$5700............ $5275............$5175 2/3.................................... 4675..............4560...............4210..............4150 1/2.................................... 3670..............3590...............3320..............3250 1/3.................................... 2620..............2560...............2370..............2330 1/4.................................... 2050..............1990...............1848..............1800 1/6.................................... 1450..............1425...............1325..............1290

Black & White

12X

1 Page..................... $4090..........$3870........... $3670............$3460 2/3............................. 3070............2900............. 2750..............2590 1/2............................. 2540............2400............. 2270..............2150 1/3............................. 1710............1630............. 1530..............1450 1/4............................. 1390............1320............. 1260..............1180 1/6............................. 1020..............970............... 910................860

Black & One Color

1 Page............................ $7000............$6710.............$6350............$6050 2/3.................................... 5760..............5510...............5225..............4965 1/2.................................... 4910..............4710...............4460..............4230 1/3.................................... 3850..............3700...............3490..............3320

1 Page..................... $5230..........$4930........... $4720............$4330 2/3............................. 4460............4200............. 4010..............3680 1/2............................. 3760............3550............. 3400..............3110 1/3............................. 2930............2780............. 2660..............2430

1 Page............................ $9790............$9300.............$8810............$8290 2/3.................................... 8030..............7630...............7220..............6820 1/2.................................... 7440..............7070...............6690..............6290 1/3.................................... 6270..............5950...............5640..............5330

1 Page..................... $7480..........$7110........... $6740............$6170 2/3............................. 6650............6330............. 6000..............5500 1/2............................. 5990............5690............. 5390..............4930 1/3............................. 5170............4910............. 4660..............4260

SHOWCASE RATES

Four-Color

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page 3-inch 2-inch 1-inch

$805 $550 $405 $280

955 675 505 380

$745 $510 $375 $260

895 635 475 360

$690 $470 $345 $240

840 605 445 340

Word ads: $2.00 per word, with $54.00 minimum

$595 $410 $300 $210

745 535 400 310

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2014................. 10-15-2013............10-22-2013.......... 12-12-2013 February 2014............... 11-13-2013............11-20-2013............ 1-16-2014 March 2014................... 12-12-2013............12-19-2013............ 2-13-2014 April 2014........................ 1-16-2014..............1-23-2014............ 3-13-2014 May 2014......................... 2-20-2014..............2-27-2014............ 4-17-2014 June 2014........................ 3-19-2014..............3-26-2014............ 5-15-2014 July 2014......................... 4-16-2014..............4-23-2014............ 6-12-2014 August 2014.................... 5-13-2014..............5-20-2014............ 7-10-2014 September 2014.............. 6-17-2014..............6-24-2014............ 8-14-2014 October 2014.................. 7-16-2014..............7-23-2014............ 9-11-2014 November 2014............... 8-13-2014..............8-20-2014............ 10-9-2014 December 2014............... 9-16-2014..............9-23-2014.......... 11-13-2014 January 2015................. 10-15-2014............10-22-2014.......... 12-11-2014 February 2015............... 11-13-2014............11-20-2014............ 1-15-2015 March 2015................... 12-15-2014............12-22-2014............ 2-12-2015

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AT A GLANCE MONTHLY REACH

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PRINT RUN

120,069

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23,636

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54923

TOTAL PAID SALE

78,559

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1,500

TOTAL DISTRIBUTION

80,059

READERS PER COPY

SOCIAL MEDIA FOLLOWERS AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW ATV IN 2014

20,000+ 37 97% $72,000 43%

AUGUST 2013 ISSUE GOOGLE ANALYTICS

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After 35 years, DIRT WHEELS is STILL the NUMBER-ONE ATV magazine in the world. With a reach of over 320,000 monthly readers, DIRT WHEELS’ audience is the largest and most enthusiastic in the sport, and plan to spend over $500 MILLION on new ATV’s, UTV’s, and Parts and Accessories in 2014. DIRT WHEELS’ readers are looking for the right product to buy, and trust the magazine to help them choose. Simply put, DIRT WHEELS is your most direct connection with ATV consumers, every month.

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VEHICLE OWNERSHIP How often do you buy dirt wheels magazine? I-4 issues a year........................2%................8% 5-8- issues a year.....................4%..............12% 9-12 issues a year.................. 12%..............11% Subscription........................... 83%..............67% I read the online version only.........................2% How long have you been reading dirt wheels? Less than 1 yr............................4%................8% 1-2 years................................ 12%................9% 2-3 years...................................8%..............12% 3-4 years...................................8%................7% 4+ years................................. 68%..............64% How many people besides yourself look through your copy of dirt wheels? None....................................... 11%..............13% 1............................................. 22%..............22% 2............................................. 25%..............27% 3............................................. 21%..............19% 4............................................. 10%..............10% 5................................................2%................3% 6+..............................................9%................6% Do you own and ATV? Yes.......................................... 97%..............92% No..............................................3%................8% How many ATV’s do you own?. 1............................................. 32%..............36% 2............................................. 35%..............30% 3............................................. 18%..............18% 4+........................................... 15%..............16% What year is your newest ATV? 2013..........................................6%................6% 2012....................................... 15%..............11% 2011..........................................8%..............12% 2010..........................................5%................6% 2009..........................................7%................9% 2008..........................................8%..............13% 2007....................................... 12%..............10% 2006..........................................7%................9% 2005 or earlier........................ 32%..............24% What brand is your newest ATV? Apex..........................................0%................1% Arctic Cat..................................3%................1% Bombardier...............................1%................1% Can-Am.....................................6%................7% CF Moto....................................0%................1% Honda..................................... 25%..............24% Kawasaki................................ 10%................8% Kymco.......................................1%................1% KTM...........................................0%................1% Polaris.................................... 16%..............15% Suzuki........................................8%..............11% Yamaha.................................. 30%..............30% Other.........................................1%................1% What type is your newest ATV? Sport 2WD............................. 41%..............46% Utility 2WD................................3%................3% Sport 4x4...................................8%................9% Utility 4x4............................... 45%..............38% Entry level..................................1%................1% Youth.........................................2%................3% What engine type is your newest ATV? 2-stroke.....................................4%................8% 4-stroke.................................. 96%..............92% What size is your newest ATV? 50-70cc.....................................1%................1% 80-124cc...................................3%................3% 125-199cc.................................1%................1% 200-299cc.................................6%................9% 300-399cc.............................. 11%................8% 400-499cc.............................. 29%..............32% 500-599cc.............................. 12%..............11% 600cc........................................8%................5% 700+cc................................... 29%..............30% Do you own a UTV? Yes ......................................... 20%..............25% No........................................... 80%..............75% How many UTV’s do you own? 1............................................. 90%..............76% 2................................................6%..............21% 3................................................2%................3% 4+..............................................2%................0% What year is your newest UTV? 2013....................................... 10%..............26% 2012....................................... 33%..............24% 2011....................................... 24%..............12% 2010..........................................5%................5% 2009..........................................7%..............11% 2008..........................................5%................5% 2007..........................................0%................4% 2006..........................................7%................1% 2005 or earlier...........................9%..............12% What brand is your newest UTV? Artic Cat....................................3%................4% Can-Am/Bombardier.................6%..............11% CFMoto.....................................1%................3% Honda........................................1%................1% John Deere................................4%................3% Kawasaki................................ 18%................8% Kudoba......................................0%................1% Polaris.................................... 46%..............52% Yamaha.................................. 16%..............11% Other.........................................5%................6%

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Which of these factors influenced you most when you bought your ATV/UTV? Mag test results..................... 44%..............56% Factory cont. program..............4%................3% Local dealer support.............. 21%..............22% Previous brand exp................ 51%..............52% Price....................................... 43%..............39% Friend’s recommend.............. 26%..............27% Showroom availability............ 11%..............14% Factory race team results.........7%................7% Parent’s recommend.................5%................3% Dealer recommend...................7%................9% Do you influence your friends on what ATVUTV they should buy? Yes.......................................... 81%..............85% No........................................... 19%..............15% Do you plan to buy an ATV/UTV in the next 12 months? Yes.......................................... 38%..............47% No........................................... 62%..............53% Which brand do you plan to buy? Apex..........................................0%................1% Arctic Cat..................................3%................1% Can-Am.................................. 14%..............15% CFMoto.....................................1%................1% Honda..................................... 22%..............18% John Deere................................1%................0% Kawasaki...................................8%................3% KTM...........................................1%................0% Polaris.................................... 13%..............22% Suzuki........................................6%................3% Yamaha.................................. 22%..............21% Other.........................................1%................1% Undecided.................................8%..............14% What type will you buy? Sport 2WD............................. 26%..............27% Utility 2WD................................1%................0% Sport 4x4...................................9%..............14% Side by Side........................... 18%..............22% Utility 4x4............................... 33%..............21% Entry level..................................1%................2% Youth.........................................1%................6% Undecided.............................. 11%................8% What type engine will it have?. 2-stroke.....................................1%................2% 4-stroke.................................. 90%..............90% Undecided.................................9%................8% What size will you buy? 50-70cc.....................................0%................1% 71-99cc.....................................1%................3% 100-199cc.................................1%................3% 200-299cc.................................4%................3% 300-399cc.................................5%................5% 400-499cc.............................. 20%..............19% 500-599cc.................................8%................8% 600-700cc.............................. 16%..............11% 701+cc................................... 32%..............37% Undecided.............................. 13%..............10% How do you use your ATV(s)? Off-road fun riding.................. 94%..............98% Farm vehicle........................... 25%..............20% Hunt/fish/camp...................... 40%..............45% Racing.................................... 17%..............19% What types of terrain do you ride on? Desert..................................... 14%..............22% Farmland................................ 55%..............50% Mud/swamp........................... 50%..............51% Sand dunes............................ 24%..............32% Snow/ice................................ 50%..............50% Trails/forests........................... 90%..............94% How many of your family members also ride? None....................................... 12%..............11% 1............................................. 18%..............19% 2............................................. 23%..............19% 3............................................. 15%..............16% 4+........................................... 32%..............35% Do you compete in organized races? Yes.......................................... 19%..............17% No........................................... 81%..............83% What type of racing do you compete in? ATV pulls................................ 12%................7% Desert/Baja...............................9%..............16% Cross Country/ Hare scrambles.................. 65%..............46% Flattrack................................. 13%..............13% Ice racing...................................4%................3% Motocross.............................. 34%..............33% Mud bogs............................... 13%..............11% Sand drags............................. 15%..............20% Do you own a pickup truck? Yes.......................................... 85%..............84% No........................................... 15%..............16% What brand of pickup do you own? Chevrolet................................ 28%..............30% Dodge..................................... 20%..............21% GMC..........................................7%................8% Ford........................................ 33%..............29% Honda........................................1%................1% Nissan.......................................2%................3% Mazda.......................................1%................0% Toyota........................................7%................7% Other.........................................1%................1%

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What other vehicles do you own? Car.......................................... 49%..............58% SUV........................................ 40%..............46% RV/Camper............................ 15%..............17% Travel trailer............................ 13%..............12% Motorcycle trailer................... 27%..............25% Off road motorcycle............... 11%..............13% Side-by-side........................... 11%..............12% Street Motorcycle................... 18%..............13% Snowmobile........................... 11%..............12% Personal watercraft...................4%................7% Mountain bike........................ 28%..............35% R/C Car.................................. 18%..............23% BMX bike...................................9%..............11% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DW.............................. 55%..............29% Catalogs................................. 27%................6% Editorial in DW....................... 17%................4% Friends................................... 13%................3% Other magazines.......................4%................1% At competitions.........................2%................0% ATV Dealer.............................. 22%................7% Internet................................... 45%..............51% Other ........................................6%................0% Where do you purchase the majority of your parts and accessories? Ads in DW.............................. 10%................5% Internet................................... 48%..............66% Mail order catalog.................. 16%................2% Local ATV dealer.................... 37%..............23% ATV shop................................ 13%................5% Does your ATV dealer generally stock the parts and accessories you want to buy? Yes.......................................... 49%..............42% No........................................... 51%..............58% On an average, how much do you spend on parts and accessories for your ATV each month? $400+........................................5%................3% $300-$399.................................3%................5% $200-$299.................................9%................9% $100-$199.............................. 26%..............31% Less than $100....................... 57%..............52% Have you ever purchased products from ads in dirt wheels? Yes.......................................... 82%..............87% No........................................... 18%..............13% What brand of exhausts have you purchased for your 4-stroke? Aaen..........................................1%................1% Akrapovic..................................1%................0% Barkers......................................1%................1% Big Gun.....................................4%................3% Cobra........................................2%................1% CT..............................................1%................1% Curtis Sparks............................2%................2% DRI Fat Boy...............................1%................1% DG.............................................7%................4% DMC..........................................3%................1% Dr. D..........................................1%................2% FMF........................................ 16%..............15% HMF........................................ 15%..............14% Hot Seat....................................1%................1% Looney Tuned...........................2%................1% LRD...........................................1%................0% LEXX..........................................1%................1% Muzzys......................................2%................3% Paul Turner................................1%................0% Pro Aluminum............................1%................0% Pro Circuit.................................3%................2% Rocket.......................................1%................0% Ron Woods...............................1%................0% SuperTrapp...............................5%................2% Toomey......................................1%................1% Two Brothers.............................2%................2% Trinity.........................................1%................1% Yoshimura.................................7%................7% Slip-on.......................................1%................1% Stock...................................... 20%..............36% Other...................................... 11%................9% What brand of exhaust silencers have you purchased? Aaen..........................................1%................1% Barkers......................................1%................1% Big Gun.....................................4%................4% Cobra........................................2%................1% CT..............................................0%................2% DG.............................................4%................5% DMC..........................................2%................1% Dr. D..........................................1%................3% Eddie Sanders...........................0%................1% FMF........................................ 15%..............22% HMF........................................ 15%..............14% Hot Seat....................................1%................1% LEXX..........................................1%................2% LRD...........................................1%................1% Looney Tuned...........................1%................2% Muzzys......................................2%................3% Paul Turner................................2%................2% Pro Aluminum............................1%................1% Pro Circuit.................................5%................7% Rocket.......................................0%................1% Ron Woods...............................1%................0% SuperTrapp...............................5%................3% Toomey......................................1%................1% Two Brothers.............................2%................2% Trinity.........................................1%................1% Yoshimura.................................5%................9% Stock...................................... 21%..............43% Other...................................... 10%................6%

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DIRT WHEELS SURVEY

What brand of handlebars have your purchased? Answer/Pro Taper.................. 16%..............21% Azonic.......................................1%................0% DG.............................................1%................1% Fasst..........................................5%................6% Fly..............................................6%................4% Moose.......................................5%................2% O’Neal.......................................2%................1% Renthal................................... 21%..............22% Sunline......................................0%................1% Tag.............................................5%................4% Tusk...........................................4%................2% Vortex........................................1%................0% Stock...................................... 26%..............55% Other.........................................8%................0% What brand of sprockets have you purchased? AFAM.........................................1%................1% Magnum....................................1%................0% Moose.......................................7%................8% Primary Drive.............................9%..............11% Renthal................................... 23%..............22% SideWinder................................6%................7% Sunstar................................... 12%..............13% Sunline......................................2%................3% Supersprox................................1%................1% Tag.............................................1%................2% Vortex........................................2%................3% Stock...................................... 27%..............55% Other.........................................9%................3% What brand of chains have you purchased? D.I.D....................................... 21%..............29% EK..............................................3%................5% KMC..........................................2%................1% Moose.......................................3%................4% Primary Drive.............................7%................8% Regina.......................................4%................4% Renthal................................... 14%..............16% RK........................................... 11%..............12% SideWinder................................4%................7% Sunline......................................1%................2% Tsubaki......................................2%................2% Stock...................................... 21%..............49% Other.........................................7%................5%

What brand of grips have you purchased? 909............................................1%................3% A’ME..........................................1%................1% Answer......................................8%................4% ODI............................................9%................9% O’Neal.......................................4%................4% Oury...........................................8%................8% Pro-Grip................................. 15%..............18% Renthal................................... 16%..............21% Scott....................................... 17%..............27% Smith.........................................4%................3% Sunline......................................1%................1% Stock...................................... 15%..............34% Other...................................... 11%..............10% What brand of front tires have you purchased? AMS...........................................2%................2% Armstrong.................................1%................0% Bridgestone...............................1%................1% Carlisle.................................... 11%................8% Cheng Shin...............................4%................4% Dunlop.................................... 10%..............12% Duro...........................................3%................2% DWT..........................................1%................2% Excel..........................................1%................0% GMZ..........................................1%................1% Goodyear..................................1%................2% Greenball...................................3%................2% High Lifter..................................2%................2% ITP.......................................... 35%..............36% Kenda..................................... 10%..............13% Maxxis.................................... 28%..............32% Ohtsu.........................................1%................1% Pirelli..........................................1%................1% Pit Bull.......................................1%................1% Sand Tires Unltd.......................2%................1% Sedona......................................3%................2% SkatTrak ...................................3%................2% STI.............................................1%................4% Vee Rubber...............................1%................1% Stock...................................... 14%..............16% Other.........................................7%................7% What brand of rear tires have you purchased? AMS...........................................1%................2% Armstrong.................................1%................0% BKT...........................................0%................1% Bridgestone...............................1%................1% Carlisle.................................... 10%..............10% Cheng Shin...............................4%................4% Dunlop.......................................7%..............10% Duro Tire....................................3%................3% DWT..........................................1%................2% GMZ..........................................1%................1% Goodyear..................................1%................2% Greenball...................................3%................3% High Lifter..................................2%................2% ITP.......................................... 39%..............39% Kenda..................................... 12%..............13% Kings.........................................1%................0% Maxxis.................................... 31%..............35% Ohtsu.........................................1%................1% Pirelli..........................................1%................1% Pit Bull.......................................1%................1% Sand Tires Unltd.......................3%................1% Sedona......................................3%................2% Skat Trak...................................3%................3% STI.............................................1%................4% Supergrip...................................0%................1% Vee Rubber...............................1%................1% Stock...................................... 11%..............13% Other.........................................9%................6%

DIRT WHEELS SURVEY

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How many pairs of tires do you buy a year? 1............................................. 41%..............45% 2............................................. 15%..............14% 3................................................1%................1% 4................................................3%................3% 5+..............................................3%................2% None....................................... 37%..............37% What brand of wheels have your purchased? AMS...........................................1%................1% DWT....................................... 13%..............15% Hiper..........................................4%................3% High Lifter..................................1%................1% ITP.......................................... 34%..............42% Motosport Alloy.........................2%................2% OMF..........................................1%................1% Raceline....................................1%................1% Super Grip.................................1%................1% Vision Wheel..............................2%................3% STI.............................................4%................9% Stock...................................... 27%..............43% Other.........................................9%................3% What brand of air filters have your purchased? DTI.............................................0%................1% Filtron........................................1%................0% K&N........................................ 59%..............59% PC Racing................................1%................1% Pro Filter....................................3%................4% Twin-Air.................................. 10%..............14% NoToil........................................3%................6% Uni-Filter................................. 26%..............29% Stock...................................... 19%..............25% Other.........................................5%................2% What brand of brake pads have your purchased? Braking......................................1%................1% DP/Dunlop.................................1%................2% EBC........................................ 40%..............35% EPI.............................................3%................4% Galfer.........................................2%................2% Magnum....................................1%................0% Moose.......................................7%................9% SBS...........................................1%................1% Streamline.................................2%................3% Tusk...........................................6%................7% Vesrah.......................................3%................3% Stock...................................... 33%..............54% Other.........................................4%................2% What brand of nerf bars have you purchased? AC.......................................... 10%................6% Answer......................................1%................1% Blingstar....................................2%................2% DG.......................................... 13%..............11% IMS/Roll Design........................1%................2% Pro Aluminum............................2%................1% Pro Amor................................ 13%..............17% Tusk...........................................5%................9% UM Performance.......................0%................1% Stock.........................................6%................6% None....................................... 39%..............57% Other.........................................8%................7% What brand of 4-stroke oil do you use? AMSOIL.................................. 10%..............22% Bel-Ray.....................................2%................2% Castrol.......................................8%................8% Hondaline............................... 17%..............20% Kawasaki...................................6%................5% Lucas.........................................3%................4% Maxima......................................5%................6% Mobil 1......................................6%..............13% Motorex.....................................1%................1% Motul.........................................2%................1% Panolin......................................0%................1% Pennzoil.....................................2%................6% PJ1............................................1%................1% Quaker State.............................2%................4% Silkolene....................................1%................1% Spectro......................................1%................2% Valvoline................................. 12%..............11% Yamalube............................... 21%..............22% Other...................................... 18%..............15% None..........................................2%................3% What brand of 2-stroke oil do you use? AMSOIL.....................................5%..............14% Bel-Ray.....................................5%................5% Castrol.......................................3%................4% Hondaline..................................1%................2% Kawasaki...................................1%................2% Maxima......................................2%................2% Motul.........................................1%................1% Motorex.....................................1%................0% Pennzoil.....................................1%................3% PJ1............................................0%................2% Silkolene....................................0%................1% Spectro......................................3%................1% Valvoline....................................1%................3% Yamalube..................................9%................8% Other...................................... 10%................0% None....................................... 57%..............63%

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What brand of gearbox oil do you use? AMSOIL.................................. 12%..............27% Bel-Ray.....................................8%................7% Castrol.......................................8%..............10% HP-2..........................................5%................5% Lucas.........................................6%................7% Maxima......................................5%................7% Mobil 1......................................4%..............11% Motorex.....................................1%................2% Motul.........................................1%................1% Pennzoil.....................................2%................8% PJI.............................................1%................1% Silkolene....................................1%..................... Spectro......................................3%................2% Yamalube............................... 16%..............21% Other...................................... 29%..............19% What brand of graphics have you purchased? Decal Works..............................3%................2% Factory Effex.......................... 11%................7% FMF...........................................2%................2% Invision......................................1%................0% N-Style......................................3%................5% One Industries...........................6%..............11% Pro Curcuit................................1%................1% Stock/OEM............................. 44%..............84% Other...................................... 29%..............11% Have you had you suspension modified? Yes ......................................... 30%..............29% No........................................... 70%..............71% Have you modified your engine in any way? Yes.......................................... 38%..............37% No........................................... 62%..............63% What aftermarket products have you purchased for your ATV/UTV? Air filter................................... 74%..............68% Auto clutch................................6%................6% Brush guard........................... 23%..............23% Bumper.................................. 41%..............47% Chain/sprocket....................... 34%..............33% Cleaning product................... 31%..............31% Drink system.............................5%................6% Exhaust.................................. 49%..............56% Front/rear brake..................... 33%..............33% Fuel injection module............. 10%..............10% GPS...........................................9%..............14% Grips....................................... 50%..............51% Handguard/roost.................... 32%..............32% Handlebar/steering wheel...... 32%..............28% Helmet camera....................... 14%..............22% Kill switch .............................. 17%..............18% Lift Kit........................................6%................9% Lighting.................................. 17%..............20% Lubrication............................. 30%..............28% Rear axle................................ 14%..............17% Roll cage...................................2%................1% Seat........................................ 10%..............10% Seat cover.............................. 20%..............21% Shock/suspension................. 20%..............24% Skid plate............................... 39%..............42% Steering damper.................... 12%..............10% Tire repair/inflation product.... 39%..............34% Wheel/tire............................... 61%..............63% Winch..................................... 37%..............36% RIDING GEAR What is you main source of info for purchasing riding gear? Ads in DW.............................. 45%..............35% At competitions.........................2%................0% Catalogs................................. 22%................7% Friends......................................9%................2% Other mags...............................3%................0% Editorial in DW....................... 12%................4% ATV dealer.............................. 18%................9% Internet................................... 28%..............40% Other.........................................9%................3% Where do you purchase the majority of your riding gear? Ads in DW.................................8%................6% Internet................................... 39%..............54% Local ATV dealer.................... 30%..............25% ATV shop................................ 12%................2% Mail order catalog.................. 19%................8% Other.........................................6%................5% How much do you spend on riding gear and apparel during the year? $1500+......................................1%................3% $1200-$1499.............................1%................2% $1000-$1199.............................1%................3% $800-$999.................................1%................4% $600-$799.................................3%................7% $400-$599.................................9%..............14% $250-$399.............................. 13%..............19% $249 or less............................ 71%..............48% What brand of helmet have you purchased? Answer......................................4%................3% Arai............................................5%................3% ARC...........................................1%................1% AXO...........................................2%................1% Bell......................................... 19%..............12% Fly........................................... 12%..............10% Fox......................................... 15%..............15% Four...........................................1%................0% HJC........................................ 24%..............25%

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Hondaline..................................2%................0% KBC...........................................3%................2% Klim...........................................1%................1% M2R...........................................2%................0% MSR..........................................5%................1% Ocelot........................................1%................1% One Industries...........................1%................2% One............................................1%................1% O’Neal.......................................7%................5% SixSixOne..................................1%................1% Shoei.........................................7%................4% Suomy.......................................1%................1% Thor...........................................9%................4% Troy Lee.....................................4%................2% Vemar........................................1%................1% ZIR.............................................2%................2% Other ..................................... 18%..............12% None..........................................6%................5% What brand of goggles have you purchased? Answer......................................6%................1% Blur............................................1%................1% Dragon......................................2%................2% Fly..............................................5%................3% Fox......................................... 14%................8% Oakley.................................... 22%..............16% Pro Grip.....................................4%................0% Scott....................................... 52%..............39% Smith...................................... 14%................8% Spy............................................5%................6% Thor...........................................8%................4% Utopia........................................1%................1% Xtreme.......................................1%................0% X Brand.....................................1%................1% Other.........................................9%................4% None....................................... 12%..............12% What brand of gloves have you purchased? Acerbis......................................1%................0% Answer................................... 10%................2% ARC...........................................2%................1% AXO...........................................4%................1% Azonic.......................................1%................1% Blur............................................1%................0% Fly..............................................7%................6% Four...........................................2%................1% Fox......................................... 35%..............36% Klim...........................................1%................1% Moose.................................... 10%................5% MSR..........................................7%................3% No Fear.....................................3%................1% Ocelot........................................2%................0% One............................................1%................1% O’Neal.................................... 11%................7% Pro Grip.....................................2%................2% SixSixOne..................................1%................1% Shift...........................................6%................4% Thor........................................ 14%..............10% Troy Lee.....................................2%................2% Other...................................... 20%..............10% None....................................... 16%..............20% What brand of boots have you purchased? Acerbis......................................1%................1% Answer......................................4%................1% ARC...........................................2%................1% AXO...........................................2%................1% Alpinestars............................. 12%..............15% Fly..............................................5%................4% Four...........................................1%................1% Fox......................................... 17%..............12% Gaerne......................................2%................1% MSR..........................................2%................4% Ocelot........................................1%................1% O’Neal.......................................9%................5% Sidi............................................2%................1% SixSixOne..................................1%................0% Thor........................................ 10%................9% Other...................................... 18%................8% None....................................... 34%..............45% What brand of riding pants have you purchased? Acerbis......................................1%................1% Answer......................................6%................2% ARC...........................................1%................1% AXO...........................................2%................1% Azonic.......................................1%................0% Fly..............................................7%................5% Fox......................................... 19%..............16% Four...........................................2%................1% Klim...........................................2%................1% Moose.......................................6%................2% MSR..........................................5%................4% No Fear.....................................2%................1% Ocelot........................................2%................1% One............................................1%................1% O’Neal.......................................8%................5% Shift...........................................7%................4% Thor........................................ 10%................8% Troy Lee.....................................2%................1% Xtreme.......................................1%................0% Other...................................... 10%................5% None....................................... 41%..............46% What brand of shoulder pads have you purchased? Acerbis......................................1%................1% ARC...........................................1%................0% Answer......................................2%................2% AXO...........................................2%................1% EVS............................................1%................1% Fly..............................................1%................1%

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Fox......................................... 11%................7% Four...........................................1%................0% Thor...........................................5%................7% HRP...........................................0%................1% MSR..........................................2%................2% No Fear.....................................1%................1% Ocelot........................................1%................1% O’Neal.......................................3%................1% SixSixOne..................................1%................0% Shift...........................................2%................1% Troy Lee.....................................1%................0% Xtreme.......................................0%................1% Other.........................................3%................1% None....................................... 67%..............76% PROFILE What is your gender? Male........................................ 97%..............97% Female.......................................3%................3% How old are you? 12-15.........................................5%................3% 16-20.........................................5%................7% 21-24.........................................5%................8% 25-29...................................... 11%..............12% 30-39...................................... 20%..............31% 40-49...................................... 24%..............25% 50+......................................... 30%..............15% Are you married? Yes.......................................... 58%..............64% No........................................... 42%..............36% What is your total yearly household income? Under $30k............................ 22%..............14% $30k-$50k.............................. 24%..............18% $50k-$70k.............................. 21%..............22% $70k-$90k.............................. 14%..............14% $90k-$120k............................ 12%..............19% $120k-$150k.............................5%................7% $150k+......................................3%................6% If you are over 18, what is you level of education? Attending college......................5%..............10% College grad........................... 20%..............36% High school grad.................... 62%..............54% Other...................................... 13%................0% What other sports/activities do you participate in? Truck off roading.................... 28%..............30% Road cycling.............................7%................5% Hunting................................... 50%..............53% Fishing.................................... 56%..............65% Camping................................. 63%..............72% Boating................................... 28%..............40% Mountain biking..................... 17%..............23% Off-road moto riding.............. 22%..............23% Personal watercraft...................8%..............17% Snowboarding...........................6%..............12% Skiing........................................7%..............11% Running.....................................9%..............18% R/C Car.................................. 18%..............22% Do you own a smartphone? Yes.......................................... 46%..............76% No........................................... 54%..............24% If yes, what brand do you own? Android................................... 47%..............47% Blackberry.................................3%................4% iPhone.................................... 39%..............46% Windows...................................1%................2% Other...................................... 10%................1% If no, do you plan on purchasing a smartphone? Yes.......................................... 20%..............33% No........................................... 80%..............67% Do you own a tablet/E-reader device? Yes.......................................... 30%..............51% No........................................... 70%..............49% If yes, what type do you own? Android based........................ 17%..............18% iPad........................................ 30%..............53% Kindle........................................9%................7% Kindle fire............................... 22%..............14% Nook....................................... 11%................6% Windows based........................2%................2% Other.........................................7%................0% If no, do you plan on purchasing a tablet/E-reader? Yes.......................................... 18%..............27% No........................................... 82%..............73% Do you read magazines on your mobile device/tablet? Yes.......................................... 12%..............31% No........................................... 88%..............69% Do you read dirt wheels on your mobile device/tablet? Yes ............................................8%..............26% No........................................... 92%..............74% Do you visit dirtwheelsmag.com for info about products for your ATV/UTV? Yes.......................................... 44%..............76% No........................................... 56%..............24%

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VEHICLE OWNERSHIP How often do you buy ATV Action magazine? 1-4 a year..................................4%..............26% 5-8 a year............................... 10%..............21% 9-12 a year................................4%..............13% Subscriber.............................. 82%..............10% I only Read the Website............0%..............30% How long have you been reading ATV Action Magazine? Less than 1 yr............................9%..............31% 1-2 years................................ 23%..............23% 2-3 years................................ 22%..............10% 3-4 years................................ 11%................9% 4+ years................................. 35%..............27% How many people besides yourself look though your copy of ATV Action? None....................................... 10%..............17% 1............................................. 16%..............19% 2............................................. 33%..............34% 3............................................. 16%..............21% 4............................................. 14%................4% 5................................................1%................1% 6+........................................... 10%................4% Do you own an ATV? Yes.......................................... 95%..............97% No..............................................5%................3% How many ATV’s do you own?. 1............................................. 40%..............39% 2............................................. 25%..............29% 3............................................. 16%..............18% 4+........................................... 19%..............14% What year is your newest ATV? 2013..........................................8%..............20% 2012....................................... 11%................3% 2011....................................... 16%..............10% 2010..........................................6%................5% 2009..........................................9%................9% 2008....................................... 11%................9% 2007....................................... 14%..............16% 2006..........................................8%................6% 2005 or earlier........................ 17%..............22% What brand is your newest ATV? Arctic Cat..................................3%................0% Bombardier...............................3%................0% Can-Am.....................................7%..............14% Honda..................................... 23%..............36% Kawasaki...................................3%................3% Polaris.................................... 25%..............19% Suzuki........................................3%................2% Yamaha.................................. 33%..............23% Other..............................................................3% What type is your newest ATV? Sport 2WD............................. 31%..............43% Utility 2WD................................6%................0% Sport 4x4................................ 18%..............10% Utility 4x4............................... 33%..............39% SxS......................................... 12%................5% Entry-Level................................0%................2% Youth.........................................0%................1% What engine type is your newest ATV? 2-stroke.....................................6%................8% 4-stroke.................................. 94%..............92% What size is your newest ATV? 80-124cc...................................0%................2% 125-199cc.................................2%................4% 200-299cc.................................3%................4% 300-399cc.................................9%..............12% 400-499cc.............................. 27%..............25% 500-599cc.............................. 11%..............12% 600cc........................................8%................7% 700+cc................................... 40%..............34% Do you own a UTV? Yes.......................................... 29%..............16% No........................................... 71%..............84% How many UTV’s do you own? 1............................................. 85%..............80% 2................................................5%..............20% 3................................................5%................0% 4+..............................................5%................0% What year is your newest UTV? 2013....................................... 14%..............34% 2012....................................... 32%..............33% 2011..........................................9%..............33% 2010..........................................9%................0% 2009..........................................5%................0% 2008....................................... 18%................0% 2005 or earlier........................ 13%................0%

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What brand is your newest UTV? Can-Am/Bombardier.................5%..............10% Honda........................................0%..............10% Kawasaki...................................4%................0% Polaris.................................... 59%..............70% Yamaha.................................. 23%..............10% Other.........................................9%................0% Which of these factors influenced you most when you bought your ATV/UTV? Dealership recommend.......... 10%................3% Factory cont program...............6%................0% Factory race results..................3%................6% Friend’s recommend.............. 21%..............12% Dealer support....................... 13%................5% Mag test results..................... 32%..............13% Parent’s recommend.................3%................2% Previous brand exp................ 40%..............34% Price....................................... 16%..............22% Showroom avail........................9%................3% Do you influence your friends on what ATV/UTV they should buy? Yes ......................................... 85%..............81% No........................................... 15%..............19% Do you plan to buy an ATV/UTV in the next 12 months? Yes.......................................... 35%..............51% No .......................................... 65%..............49% What brand do you plan to buy? Can-Am.................................. 13%..............18% Honda..................................... 25%..............26% Kawasaki...................................4%................6% Polaris.................................... 25%..............24% Suzuki........................................4%................0% Yamaha.................................. 29%..............21% Undecided.................................0%................5% What type of ATV will you buy? Sport 2WD............................. 24%..............28% Sport 4x4................................ 20%..............14% Side by Side........................... 16%..............31% Utility 4x4............................... 28%..............22% Youth.........................................4%................5% Undecided.................................8%................0% What type engine will it have? 2-stroke.....................................4%................8% 4-stroke.................................. 88%..............86% Undecided.................................8%................6% What size will you buy? 80-99cc.....................................0%................2% 100-199cc.................................0%................3% 200-299cc.................................0%................3% 300-399cc.................................0%................3% 400-499cc.............................. 31%..............20% 500-599cc.................................4%................5% 600-700cc.................................8%................8% 701+c..................................... 45%..............37% Undecided.............................. 12%..............19% How do you use your ATV(s)? Off road fun riding.................. 99%..............94% Farm vehicle........................... 21%..............14% Hunt/fish/camp...................... 44%..............37% Racing.................................... 15%..............20% What types of terrain do you ride on? Desert..................................... 19%..............16% Sand dunes............................ 26%..............24% Mud/swamp........................... 49%..............56% Snow/ice................................ 44%..............40% Trails/forests........................... 94%..............97% Farmland................................ 47%..............40% How many of your family members also ride? 1............................................. 22%..............19% 2............................................. 16%..............22% 3............................................. 12%..............14% 4+........................................... 35%..............36% None....................................... 15%................9% Do you compete in organized races? Yes.......................................... 18%..............10% No........................................... 82%..............90% What type of racing do you compete in? Motocross.............................. 21%..............47% Desert/baja............................. 11%................0% Cross Country/ Hare scrambles.................. 47%..............40% Flattrack....................................0%..............20% Sand drags............................. 11%..............13% ATV pulls...................................5%..............13% Mud bogs..................................5%................7% Do you own a pickup truck? Yes.......................................... 79%..............75% No........................................... 21%..............25%

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What brand pickup truck do you own? Chevrolet................................ 29%..............29% Honda........................................0%................2% Nissan.......................................0%................6% Dodge..................................... 24%..............13% Ford........................................ 29%..............36% GMC..........................................3%................2% Mazda.......................................2%................0% Toyota..................................... 11%..............12% Other.........................................2%................0% What other vehicles do you own? Car.......................................... 42%..............59% SUV........................................ 44%..............42% RV/Camper............................ 21%..............12% Travel trailer............................ 18%................8% Motorcycle trailer................... 24%..............32% Off -road motorcycle.............. 12%..............20% Side by Side........................... 16%................3% Street motorcycle................... 15%..............20% Snowmobile........................... 12%..............12% Personal watercraft...................3%................8% Mountain bike........................ 34%..............25% BMX bike...................................4%................8% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in ATV.............................. 47%..............24% At competitions.........................1%................0% ATV Dealer.............................. 16%................4% Catalogs................................. 19%................8% Editorial in ATV....................... 15%..............15% Friends................................... 18%................5% Internet................................... 53%..............44% Other mags............................ 16%................0% Other.........................................1%................0% Where do you purchase the majority of your parts and accessories? Ads in ATV.............................. 10%..............12% Mail order............................... 16%................8% Internet................................... 54%..............60% Local ATV dealer.................... 28%..............13% Local accessories shop......... 12%................7% Do you Search the Internet for product you sawe in ATV UTV Action? Yes.............................................0%..............98% No..............................................0%................2% Does your ATV dealer stock the parts and accessories you want to buy? Yes.......................................... 43%..............41% No........................................... 57%..............59% On an average, how much do you spend on parts and accessories for you ATV each month? $400+........................................2%................7% $300-$399.................................5%................2% $200-$299.............................. 11%..............12% $100-$199.............................. 34%..............25% Less than $100....................... 48%..............54% Have you ever purchased products from ads in ATV action Yes ......................................... 79%..............59% No........................................... 21%..............40% What complete exhaust have you purchased for your four stoke? Barkers......................................0%................3% Big Gun.....................................4%................0% CHM..........................................0%................2% Cobra........................................2%................0% Curtis Sparks............................4%................2% DG.............................................2%................5% DMC..........................................2%................2% FMF........................................ 12%..............10% HMF...........................................7%..............20% Hot Seat....................................2%................0% Looney Tuned...........................2%................0% LRD...........................................2%................0% LEXX..........................................2%................0% Motorex.....................................0%................2% Paul Turner................................2%................0% Pro Circuit.................................2%................7% SuperTrapp...............................7%................5% Two Brothers.............................4%................2% Yoshimura.................................9%................2% Slip-on.......................................5%................5% Stock...................................... 30%..............32% Other.........................................7%................6% What air filter have you purchased? K&N........................................ 59%..............60% PC Racing.................................2%................0% Pro Filter....................................3%................4% Twin-Air.....................................7%..............12% No Toil.......................................4%................6% Uni-Filter................................. 16%................6% Stock...................................... 21%..............10% Other.........................................2%................2%

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ATV UTV ACTION SURVEY

What exhaust silencer have you purchased? Barkers......................................0%................3% Big Gun.....................................2%................0% CHM...............................................................3% Cobra........................................2%................3% DG.............................................4%................5% DMC..........................................2%................5% FMF ....................................... 20%..............16% HMF...........................................7%..............18% Hot Seat....................................2%................0% Looney Tuned...........................2%................0% LEXX..........................................4%................0% LRD...........................................6%................0% Motorex.....................................0%................3% Paul Turner................................2%................0% Pro Circuit.................................2%..............11% SuperTrapp ..............................7%................3% Two Brothers.............................4%................0% Yoshimura.................................7%................3% Stock...................................... 24%..............29% Other.........................................6%................6% What handlebars have you purchased? Answer/Pro Taper.................. 17%..............14% DG.............................................2%................0% Fasst..........................................7%................7% Fly..............................................9%..............10% Moose.......................................5%................0% O’Neal.......................................2%................0% Renthal................................... 24%..............38% Tag.............................................2%................9% Tusk...........................................3%................9% Stock...................................... 22%................6% Vortex........................................0%................5% Other.........................................7%................2% What sprockets have you purchased? AFAM.........................................2%................0% Moose.......................................5%................5% Primary Drive.............................9%................8% Renthal................................... 29%..............21% SideWinder................................2%................2% Sunline......................................4%................5% Sunstar................................... 16%................4% Supersprox................................2%................5% Stock...................................... 32%..............50% What chain have you purchased? D.I.D....................................... 19%................5% EK..............................................4%................5% KMC..........................................2%................3% Moose.......................................4%................5% Primary Drive.............................7%................3% Regina.......................................2%................0% Renthal................................... 22%..............13% RK..............................................7%................8% SideWinder................................4%................5% Tsubaki......................................2%................3% Stock...................................... 27%..............50% What grips have you purchased? 909............................................3%................3% A’ME..........................................3%................0% Answer......................................6%................0% ODI......................................... 10%..............10% O’Neal.......................................6%................8% Oury...........................................8%................5% Pro-Grip................................. 10%..............15% Renthal................................... 14%..............18% Scott....................................... 17%..............13% Smith.........................................5%................0% Sunline......................................0%................3% Stock.........................................8%..............20% Other...................................... 10%................6% What front tires have you purchased? AMS...........................................2%................2% Bridgestone...............................0%................2% Carlisle.......................................7%................4% Cheng Shin...............................2%................0% Dunlop.................................... 10%................8% Duro...........................................4%................4% DWT..........................................0%................2% Excel..........................................0%................2% Goodyear..................................0%................4% Greenball...................................4%................0% High Lifter..................................2%................0% ITP.......................................... 26%..............30% Kenda........................................7%..............10% Maxxis................................... 28 %..............34% Pirelli..........................................2%................2% Pit Bull.......................................0%................2% Sand Tires Unltd.......................3%................4% Skat Trak...................................3%................2% STI.............................................6%................0% Stock.........................................9%..............10% Other...................................... 15%................2%

ATV UTV ACTION SURVEY

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What rear tires have you purchased? AMS...........................................2%................2% Bridgestone....................................................2% Carlisle.......................................7%................4% Cheng Shin...............................2%................0% Dunlop.................................... 10%................8% Duro Tire....................................6%................4% DWT..........................................0%................2% Excel..........................................0%................2% Goodyear..................................0%................4% Greenball...................................3%................0% High Lifter..................................2%................0% ITP.......................................... 25%..............30% Kenda........................................6%..............10% Maxxis.................................... 31%..............34% Pirelli..........................................2%................2% Pit Bull.......................................0%................2% Sand Tires unltd........................4%................4% Skat Trak...................................0%................2% STI.............................................6%................0% Stock.........................................9%..............10% Other...................................... 12%................2% How many pairs of tires do you buy a year? 1............................................. 47%..............34% 2................................................9%..............25% 3................................................5%................3% 4................................................2%................2% 5+..............................................3%................2% None....................................... 34%..............34% What wheels have you purchased? AMS...........................................1%................0% DWT....................................... 16%................6% Hiper..........................................3%................8% High Lifter..................................0%................4% ITP.......................................... 28%..............26% Motosport Alloy.........................0%................2% OMF..........................................3%................2% Raceline....................................0%................2% STI.............................................8%................2% Vision Wheel..............................1%................0% Stock...................................... 27%..............47% Other...................................... 13%................2% What brake pads have you purchased? Braking......................................2%................2% DP/Dunlop.................................3%................4% EBC........................................ 43%..............29% EPI.............................................6%................2% Galfer.........................................2%................2% Magnum....................................2%................0% Moose.......................................4%................4% SBS...........................................0%................6% Streamline.................................2%................0% Tusk...........................................6%................4% Vesrah.......................................3%................0% Stock...................................... 27%..............46% Other.........................................6%................2% What nerf bars have you purchased? AC.............................................7%................5% Answer......................................2%................0% Blingstar....................................2%................8% DG.......................................... 13%................5% IMS/Roll Design........................2%................0% Pro Aluminum............................2%................3% Pro Amor................................ 14%..............18% Tusk...........................................7%................3% Stock.........................................7%..............10% None....................................... 38%..............49% Other.........................................7%................6% What brand of 4-stroke oil do you use? Amsoil.................................... 12%..............17% Bel-Ray.....................................2%................2% Castrol.......................................9%................6% Hondaline............................... 18%..............17% Kawasaki...................................4%................2% Lucas.........................................2%................2% Maxima......................................5%................2% Mobil 1......................................2%..............13% Motul.........................................3%................0% Pennzoil.....................................4%................4% PJ1............................................2%................0% Quaker State.............................0%................2% Spectro......................................3%................2% Valvoline....................................7%..............13% Yamalube............................... 22%..............17% Other...................................... 18%................8% None..........................................0%................2% What brand of 2-stroke oil do you use? Amsoil.......................................5%..............12% Bel-ray.......................................4%................7% Castrol.......................................4%................0% Kawasaki...................................0%................5% Maxima......................................4%................2% Pennzoil.....................................4%................0% Silkolene....................................0%................2% Spectro......................................2%................2% Valvoline....................................5%................2% Yamalube............................... 22%..............10% Other...................................... 11%................4% None....................................... 40%..............57%

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What brand gearbox oil do you use? Amsoil.................................... 12%..............29% Bel-Ray.....................................3%................4% Castrol.......................................8%..............10% HP-2..........................................2%................4% Lucas.........................................7%..............12% Maxima......................................7%................4% Mobil 1......................................8%................8% Motorex.....................................0%................2% Pennzoil.....................................2%................2% PJ1............................................0%................4% Silkolene....................................0%................2% Spectro......................................2%................2% Yamalube............................... 23%..............16% Other...................................... 27%................6% What graphics have you purchased? Decal Works..............................2%................9% Factory Effex.......................... 12%..............18% N-Style......................................2%................0% One Industries...........................8%................3% Pro Circuit.................................2%................0% Stock/OEM............................. 38%..............71% Other...................................... 36%..............10% Have you had your suspension modified?. Yes ......................................... 31%..............23% No........................................... 69%..............77% Have you modified your engine in any way? Yes.......................................... 41%..............31% No........................................... 59%..............69% What aftermarket products have you purchased for your ATV/UTV? Air filter................................... 66%..............70% Auto clutch................................6%................0% Brush guard........................... 32%..............18% Bumper.................................. 44%..............45% Chain/sprocket....................... 28%..............32% Cleaning product................... 50%..............14% Drink system.............................9%................4% Exhaust.................................. 51%..............44% Front/rear brake..................... 31%..............23% Fuel-injection module............ 13%................8% GPS........................................ 13%................9% Grips....................................... 51%..............44% Handguard/roost.................... 28%..............23% Handlebar/steering wheel...... 26%..............30% Helmet camera....................... 13%..............18% Kill switch..................................7%..............14% Lift Kit........................................9%................7% Lighting.................................. 18%..............23% Lubrication............................. 31%..............21% Rear axle...................................7%................5% Roll cage...................................3%................4% Seat...........................................3%................5% Seat cover.............................. 19%................9% Shock/suspension................. 25%..............13% Skid plate............................... 47%..............34% Steering damper.......................6%................7% Tire repair/inflation product.... 57%..............32% Wheel/tire............................... 60%..............45% Winch..................................... 43%..............29% RIDING GEAR What is your main source of info for purchasing riding gear? Ads in ATV.............................. 44%..............14% Catalogs................................. 19%..............12% Editorial in ATV....................... 12%................2% Friends................................... 16%................5% Other mags............................ 13%................3% ATV dealer.............................. 13%................2% At competitions.........................4%................2% Internet................................... 28%..............61% Other.........................................3%................0% Where do you purchase the majority of your riding gear? Ads in ATV.................................7%................3% Mail order............................... 16%................3% Internet................................... 37%..............64% ATV dealer.............................. 26%..............24% ATV shop................................ 10%................5% Other.........................................4%................1% How much do you spend on riding gear and apparel during the year? $1500+......................................2%................0% $1000-$1199.............................2%................0% $800-$999.................................2%................0% $600-$799.................................2%................4% $400-$599.............................. 11%..............14% $250-$399.............................. 14%..............21% $249 or less............................ 67%..............61%

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What brand of helmet have you purchased? Answer......................................6%................2% Arai............................................3%................2% ARC...........................................4%................0% Bell......................................... 24%..............11% Fly........................................... 13%................9% Fox............................................7%..............11% HJC........................................ 25%..............24% Hondaline..................................0%................4% MSR..........................................0%................4% One Industries...........................4%................4% One............................................2%................0% O’Neal.......................................4%................4% Shoei.........................................6%................6% Thor...........................................7%................7% Troy Lee.....................................7%................4% Z1R............................................6%................0% Other...................................... 18%................6% None..........................................6%..............11% What brand of goggles have your purchased? Answer......................................2%................7% Blur............................................2%................2% Dragon......................................3%................0% Fly..............................................6%................2% Fox......................................... 13%..............21% Oakley.................................... 21%..............18% Scott....................................... 48%..............21% Smith...................................... 16%................4% Spy............................................9%................4% Thor...........................................7%................5% Utopia........................................2%................0% Other ........................................7%................4% None..........................................4%..............18% What brand of gloves have you purchased? Acerbis......................................3%................0% Answer................................... 10%................2% ARC...........................................2%................0% AXO...........................................3%................0% Fly..............................................9%................4% Fox......................................... 26%..............48% Klim...........................................2%................6% Moose.................................... 13%................2% MSR..........................................3%................4% No Fear.....................................3%................4% Ocelot........................................2%................0% One............................................3%................0% O’Neal.................................... 10%................2% Pro Grip.....................................3%................0% Shift...........................................7%................6% Thor...........................................9%................7% Troy Lee.....................................3%................2% Other...................................... 21%................6% None..........................................6%..............15% What brand of boots have you purchased? Answer......................................7%................0% AXO...........................................2%................4% Alpinestars............................. 12%..............11% Fly..............................................9%................2% Four...........................................2%................0% Fox............................................8%..............22% Gaerne......................................2%................2% MSR..........................................3%................4% O’Neal.......................................8%................2% Sidi............................................2%................0% Thor...........................................9%..............14% Other...................................... 11%................4% None....................................... 29%..............40% What brand of riding pants have you purchased? Answer......................................4%................0% ARC...........................................3%................2% AXO...........................................3%................0% Fly..............................................4%................0% Fox......................................... 13%..............23% Klim...........................................2%................2% Moose.......................................6%................2% MSR..........................................2%................4% No Fear.....................................3%................4% Ocelot........................................0%................2% One............................................0%................2% O’Neal.......................................4%................2% Shift...........................................6%................4% Thor........................................ 10%................5% Troy Lee.....................................6%................2% Other.........................................4%................2% None....................................... 41%..............49% What brand of shoulder pads have you purchased? Acrebis......................................2%................2% Answer......................................2%................0% Fox............................................7%..............16% MSR..........................................4%................2% No Fear.....................................2%................2% Ocelot........................................2%................0% O’Neal.......................................0%................2% SixSixOne..................................2%................0% Shift...........................................2%................2%

Print Web

Thor...........................................0%................4% Troy Lee.....................................0%................2% Other.........................................4%................4% None....................................... 75%..............69% PROFILE What is your gender? Male........................................ 98%..............96% Female.......................................2%................4% How old are you? under 12....................................0%................2% 12-15.........................................3%................0% 16-20.........................................3%................6% 21-24.........................................2%................6% 25-29.........................................5%................6% 30-39...................................... 21%..............28% 40-49...................................... 23%..............28% 50+......................................... 43%..............24% Are you married? Yes ......................................... 54%..............54% No........................................... 46%..............46% What is your total yearly household income? Under $30k............................ 25%..............21% $30k-$50k.............................. 16%..............15% $50k-$70k.............................. 22%..............21% $70k-$90k.................................6%..............10% $90k-$120k............................ 21%..............17% $120k-$150k.............................3%................8% $150k+......................................7%................8% If you are over 18, what is your level of education? High school grad.................... 66%..............56% Attending college......................3%................9% College grad........................... 20%..............22% Other...................................... 11%..............13% What other sports/activites do you participate in? Truck off-roading.................... 29%..............35% Hunting................................... 48%..............60% Fishing.................................... 61%..............65% Camping................................. 71%..............73% Boating................................... 29%..............44% Mountain biking..................... 21%..............21% off-road Motorcycle riding..... 13%..............31% Road cycling.............................6%................6% Personal watercraft...................2%..............15% Snowboarding...........................5%..............10% Snow Skiing..............................8%................6% Running.................................. 11%................4% R/C Cars................................ 17%..............23% Do you own a smartphone? Yes ......................................... 38%..............76% No........................................... 62%..............24% If yes, what type do you own? Android................................... 52%..............60% Blackberry.................................4%................3% iPhone.................................... 33%..............37% Other...................................... 11%................0% If no, do you plan on purchasing a smartphone? Yes ......................................... 25%..............17% No........................................... 75%..............83% Do you own a tablet/e-reader? Yes ......................................... 23%..............56% No........................................... 77%..............44% If yes, what type do you own? Android-based....................... 27%..............29% iPad........................................ 33%..............52% Kindle..................................... 20%..............11% Nook....................................... 13%................8% Other.........................................7%................0% If no, do you plan on purchasing a tablet/e-reader? Yes ............................................6%..............39% No........................................... 94%..............61% Do you read magazines on your mobile device or tablet? Yes ............................................7%..............56% No........................................... 93%..............44% Do you read ATV/UTV Action on your mobile device or tablet? Yes ............................................5%..............42% No........................................... 95%..............58% Do you visit atvaction.net for info about products for your ATV/UTV? Yes ......................................... 45%..............85% No........................................... 55%..............15%

GENERAL ADVERTISING RATES Black & White

MAIL-ORDER ADVERTISING RATES 6X

12X

Black & White

12X

1 Page........................... $3040............ $2940..............$2840............$2715 2/3.................................. 2430.............. 2355................2310..............2160 1/2................................... 1920.............. 1860................1780..............1700 1/3................................... 1365.............. 1335................1270..............1210 1/4................................... 1070.............. 1025..................995................945 1/6..................................... 755................ 720..................695................660

1 Page.......................$2180..........$2100........... $2015...........$1945 2/3..............................1695............1630............. 1575.............1520 1/2...............................1345............1295............. 1245.............1195 1/3.................................920..............875............... 845...............815 1/4.................................775..............740............... 720...............680 1/6.................................570..............555............... 520...............510

1 Page........................... $3830............ $3695............. $3570............$3425 2/3................................... 3250.............. 3145................3035..............2920 1/2................................... 2760.............. 2670................2585..............2450 1/3................................... 2180.............. 2105................2035..............1960

1 Page.......................$3105..........$3080.......... $2995...........$2920 2/3...............................2650............2625............. 2535.............2495 1/2...............................2335............2325............. 2250.............2200 1/3...............................1870............1860............. 1795.............1760

1 Page........................... $4905........... $4755..............$4595............$4420 2/3.................................. 4320.............. 4170................4030..............3895 1/2................................... 3830.............. 3695................3570..............3425 1/3................................... 3260.............. 3195................3080..............2940

1 Page.......................$3925......... $3860........... $3740...........$3650 2/3...............................3490............3415............. 3320.............3255 1/2...............................3140............3080............. 2995.............2935 1/3...............................2695............2660............. 2570.............2525

SHOWCASE RATES

Black & One Color

Four-Color

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV UTV Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page 3-inch 2-inch 1-inch

$485 635 $435 560 $310 410 $250 350

$450 $405 $285 $230

600 530 385 330

$410 $365 $265 $210

560 490 365 310

Word ads: $2.00 per word, with $54.00 minimum

$355 $320 $230 $185

505 445 330 285

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2014................. 10-18-2013............10-25-2013...........12-19-2013 February 2014............... 11-19-2013............11-25-2013.............1-23-2014 March 2014................... 12-19-2013............12-27-2013.............2-20-2014 April 2014........................ 1-23-2014..............1-30-2014.............3-20-2014 May 2014......................... 2-25-2014................3-4-2014.............4-24-2014 June 2014........................ 3-21-2014..............3-28-2014.............5-22-2014 July 2014......................... 4-23-2014..............4-30-2014.............6-19-2014 August 2014.................... 5-20-2014..............5-27-2014.............7-17-2014 September 2014.............. 6-24-2014................7-1-2014.............8-21-2014 October 2014.................. 7-21-2014..............7-28-2014.............9-18-2014 November 2014............... 8-18-2014..............8-25-2014...........10-16-2014 December 2014............... 9-22-2014..............9-29-2014...........11-20-2014 January 2015................. 10-17-2014............10-24-2014...........12-18-2014 February 2015............... 11-18-2014............11-24-2014.............1-22-2015 March 2015................... 12-18-2014............12-26-2014.............2-19-2015

Black & One Color

Four-Color

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT. www.hi-torque.com 27

WEBSITE ADVERTISING • dirtbikemagazine.com • motocrossactionmag.com • dirtwheelsma.com • atvaction.net

1 728 pixels x 128 pixels 1 2

300 x 250

SKIN ADS

SKIN ADS Overall Size: 1900 x 950 px Safe Area: 135 x 695 px

Position 1: 728 x 90 pixels Position 2: 300 x 250 pixels Position 3: 300 x 250 pixels Position 4: 300 x 250 pixels

300 x 250

Overall Size: 1900 x 950 px Safe Area: 135 x 695 px

Position 5: 300 x 250 pixels Position 6: Skin ad

Overal Size: 1900 x 950 px Safe Area: 135 x 695 pixels

SOCIAL MEDIA

You can find all of our titles on facebook.com, twitter.com & instagram social media sites. WEBSITE ADVERTISING REQUIREMENTS

File Types Accepted: Animated GIF or JPG, Flash SWF. Ad File Size: 20k maximum: GIF/JPG, 30k maximum. Flash ads require embedded ClickTag. Animation: Yes. For animated GIF / JPG / Flash / SWF ads which contain the following:

a. Maximum number of complete frame sequence, rotations: 3 b. Maximum 4 frames per sequence c. Minimum time between each new frame within each sequence: 2 seconds Maximum: 10 seconds Video: No Audio: No Third Party Ad Serving: Yes Ad Lead Time: Three business days for review and testing

ADVERTISING PACKAGES Dirt Bike • Position 1 $1000 • Position 2 $800 • Position 3 $700 • Position 4 $600 • Position 5 $500 • Position 6 $100 28 hi-torque.com

Motocross Action • Position 1 $2000 • Position 2 $1750 • Position 3 $1250 • Position 4 $1000 • Position 5 $500 • Position 6 $2000

Dirt Wheels • Position 1 $750 • Position 2 $650 • Position 3 $550 • Position 4 $400 • Position 5 $300 • Position 6 $750

ATV UTV Action • Position 1 $750 • Position 2 $650 • Position 3 $550 • Position 4 $400 • Position 5 $300 • Position 6 $750

CUSTOM ADVERTISING PACKAGES

For additional information regarding skins, roadblocks, SOV (Share of Voice) or expandable video banners, please contact your advertising representative. MXA offers additonal banner postitions, call your sales rep. for more details.

VIDEOS In 2011, Hi-Torque Publications broadened its reach by adding filmmaker Travis Fant to the staff to produce videos for all 7 of our titles. Since that time, Hi-Torque has become the source for viewing new motorcycle and ATV/UTV intros and evaluations, event news, and high-profile rider interviews. In 2013 alone we reached over 10 million views on our official HiTorque YouTube channel: www. youtube.com/user/hitorquemags

magazine apps. Hi-Torque is the leader in offering the widest variety of videos in the industry—from bike tests to how-tos to rider profiles to special videos highlighting YOUR products directly to the consumers. With this complete digital media presence, we have more to offer advertisers than any other publisher in the field.

With the video division, HiTorque has added an element that complements the “action” in our magazines and, along with our growing Web presence, offers a more complete, direct package for our advertisers/partners. QR codes are placed in the magazines to enable readers to scan the page and let the stories and product reviews come alive. All videos are offered through our websites, as well as on YouTube, and also through our strong social media sites and on our mobile full-issue

Pages:

4-5

Dirt Bike

APPLE NEWSSTAND MAGAZINE APPS & DOWNLOADS APP Downloads: Over 1.6 MILLION Total Countries Downloading: 139

Pages:

4-5

Pages:

4-5

“APP ONLY” SPECIAL ISSUES The Off-Road industry is moving faster than we have ever seen it. The quantity of letters we receive on certain topics is staggering, and when asked to write about the same topic every month, you realize, this is worthy of a special MXA issue! Look for a handful of special 2013 digital issues for Dirt Bike, Motocross Action, Dirt Wheels and ATV UTV Action in the months to come.

Dirt Wheels

ATV

Scan this code on your iPhone or iPad to go directly to the Apple Newsstand or App Store to download our apps.

DIGITAL MAGAZINE SUBSCRIPTIONS • Bookmark pages so you can quickly find your favorite stories. • Page notes allow you to make notes that you can refer back to later. • All the content can be searched for through keywords. • Higher-resolution photos to see all the details. • Send your friends a copy so they can see what they’re missing. • Link directly to manufacturers’ websites from stories and advertisements. • Save each issue to your computer so you can view it any time you want. www.hi-torque.com 29

CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action are saddle stitch. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule. 30 hi-torque.com

All Hi-Torque Publications ads are processed as “ Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at HiTorque.

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/ color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS! • Send all support files, including all highresolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to recreate your ad. This will be done at an ad-

ditional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

GENERAL PROVISIONS

AD PRODUCTION

1 PAGE

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to HiTorque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

MECHANICAL AD REQUIREMENTS

PREFERRED MATERIAL

WIDTH HEIGHT Bleed 8.125 in 10.75 in 7.875 in 10.5 in Trim Live/Safety 7.375 in 10 in

2 PAGE*

WIDTH HEIGHT Bleed 16.25 in 10.75 in 15.75 in 10.5 in Trim Live/Safety 15.25 in 10 in

2/3rd PAGE

WIDTH HEIGHT 4.5 in 9.625 in

1/2 PAGE

WIDTH HEIGHT Horizontal bleed 8.125 in 5.375 in 7.875 in 5.25 in Trim 7.375 in 5 in Live Vertical 4.5 in 7.25 in

1/2 PAGE HORIZONTAL SPREAD*

WIDTH HEIGHT 16.25 in 5.75 in Bleed Trim 15.75 in 5.25 in 15.25 in 4.75 in Live/Safety 1/3rd PAGE WIDTH HEIGHT Horizontal 4.5 in 4.75 in 2.125 in 9.625 in Vertical 1/4th PAGE WIDTH HEIGHT Horizontal Only 4.5 in 3.5 in 1/6th PAGE WIDTH HEIGHT Horizontal 4.5 in 2.25 in 2.125 in 4.75 in Vertical SHOWCASE WIDTH HEIGHT 3 – inch 2.125 in 3.4375 in 2 – inch 2.125 in 2.25 in 1 – inch 2.125 in 1 in * Gutter allowance: please allow 3/8”minimum left and right of gutter. * There should be an allowance of at least 3/8” inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2” from the trim line.

STANDARD SIZES (in inches) 1 Page

WIDTH HEIGHT BLEED.........................8.125................. 10.75 TRIM............................7.875....................10.5 LIVE/SAFETY..............7.375.......................10

2 Page Spread*

WIDTH HEIGHT BLEED.........................16.25................. 10.75 TRIM............................15.75....................10.5 LIVE/SAFETY..............15.25.......................10 www.hi-torque.com 31

ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

LISA BECKWITH Account Administrator (661) 367-2112, lisab@hi-torque.com

TENI ELYASI Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com