Issue 40 | May 2009
www.powercordz.com
Power Cordz™ are made from a core material called Zylon®. Zylon® is one of the world’s strongest synthetic fibers consisting of rigid-rod chain molecules of poly (p-phenylene2,6-benzobiscoxazole), more commonly known as PBO. Zylon® fibers are then coated with nylon or Teflon, to produce the Power Cordz™. The end result is a product that offers significant advantages over traditional steel cables. Creating the Worlds Lightest High Performance Cable Systems, that are 75% Lighter than steel yet stronger than steel, with zero rust, zero corrosion, and zero stretch.
Distributed in the UK by
www.synergyaction.eu | sales@synergyaction.eu
phone: +44 1202 736662 fax: +44 1202 730563
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MAY 2009
FOR EVERYONE IN THE BICYCLE BUSINESS
BikeBiz SKS INTERVIEW
SEVENTIES BUCKS THE TREND
A WINDFALL FOR RETAIL
SKS’ Jan Henning chats to Jonathon Harker about how a distribution deal gave the firm its best year ever in the UK...
Seventies has seen a sudden jump in interest from dealers nationwide. Mark Sutton talks biz with MD Stuart Dawkins...
Carlton Reid speaks to the Bike Hub committee and finds out how the scheme can bring cash directly to bike retailers...
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It’s a great time to be in cycle retail Retail giant reports growth despite recession Bikehut and Cycle Republic demise set to benefit Indie dealers
THING OF THE PAST: All Bikehut and Cycle Republic stores will be rebranded By Jonathon Harker CHANCELLOR of the Exchequer Alistair Darling’s budget last month confirmed that Britain’s current recession is the worst in seven decades. But in stark contrast to the gloomy news, the largest retailer of bicycles in the country Halfords reported like-for-like sales growth in the cycle sector. Other major retailers outside the cycle sector have not performed as favourably with many posting significant losses – making the results all the more impressive for the retailer – and for the cycle sector. Halfords CEO David Wild said: "The Halfords business continues to perform strongly. The healthy
like-for-like growth from our core product areas of cycling and car maintenance reinforced by our
“It’s a sign that cycling remains popular and as a result is generally a good thing for the industry.” Mark Brown, Act management efforts to improve margins and control costs has delivered earnings growth. “In the present economic turbulence, this emphasises the
resilient quality of our business.” And Halfords’ positive results are a good sign for the cycle industry too, according to ACT. “At face value Halfords is clearly selling a lot of bikes which is certainly a sign that cycling remains popular and as a result this is generally a good thing for the industry, although I do always question their discounting tactics and product quality,” Mark Brown told BikeBiz. “Whilst Halfords might have the lion's share of volume they certainly do not have anything near a similar share of value.” Dealers to profit from demise of Cycle Republic and Bikehut Manufacturers and retailers haven’t remained totally
unscathed by current difficult financial conditions. German manufacturer Isaac Bikes recently went into voluntary liquidation (see page six) and Halfords has taken cost-cutting steps to bolster its position by dropping its Cycle Republic and Bikehut specialist retailer brands. Halfords CEO David Wild explained the reasoning behind the brand cull: “Our early action to reduce costs and maintain a prudent balance sheet provides a solid platform for future earnings growth.” And Halford’s decision to drop the brands is good news for bike dealers, according to ACT: “I think specialist cycle retailers will win more business as a result of the rebranding of Bikehut and Cycle Republic,” Brown told BikeBiz. “Halfords has not been able to mimic a specialist independent retail offering, which suggests local bike shops can maintain and grow their local market share as a result. I do not believe customers who are seeking a higher value retail offering will want to enter a Halfords Metro or Superstore to buy their mid to high-end bikes and accessories. “Of course the Boardman brand could be the ace in the pack in terms of access to a premium brand but I cannot believe this new strategy can truly establish its positioning via superstores and metro sites,” Brown added.
Halfords set to dedicate more space to bikes?
HALFORDS revealed that the brands stocked in the defunct Cycle Republic and Bikehut stores would be integrated into its superstores. ACT’s Mark Brown questioned whether the firm would increase space for cycling, or reduce store ranges: “Halfords won’t want to lose its existing volumes, so cycling space may remain the same but with a greater emphasis on key lines and best sellers. I am curious to see what happens to brands who supported Bikehut and Cycle Republic. “Will the new strategy want to involve these brands and will they be happy to see their products stocked in a standard Halfords superstore?”
2010 Please register with us for your chance to preview the new 2010 range that will be available from Autumn 2009 Contact us at: E-mail saracen@madison.co.uk, Tel 01908 326000 www.saracen.co.uk
LATEST NEWS
EDITORIAL
STRAIGHT TO YOUR MOBILE
BOOKMARK US:
MOBILE.BIKEBIZ.COM MAY ISSUE 40
NEWS 6-11
The CTC blasts Boris, Eurobike hit the ground running and opportunities emerge from Outdoors Show...
INDUSTRY OPINIONS 14
EVENTS 15 OFF THE RADAR
16
SKS INTERVIEW
18
“We should be at the forefront of the revolution, educating and broadcasting the bike message at every available opportunity...”
Jonathon Harker avoids getting dirty in an interview with mudguard (and more) brand SKS
FOCUS ON…
FELT TIPS Saddleback discuss how Felt’s rider sponsorship has helped raise the brand’s profile over the past few years
BUILD ME A BROMPTON
21 23
William Butler Adams tells BikeBiz how his firm are due to launch an online custom build service later this year
OXFORD PRODUCTS
24
Henry Rivers Feltcher tells BikeBiz how Oxford has revived its cycle accessories business and has big plans for the future...
FOOD AND DRINK
WOMEN’S PRODUCT
41
45
The recession is forcing businesses to re-evaluate their fuel budgets. Urban planners now 'get' what we've been banging on about for years. The greening of the economy isn't solar-powered, it's being hastened because it's fiscally the right thing to do. Fifteen years ago the academic Dr Meyer Hillman said the future would require 'carbon rationing'. He was labelled batty, a bike-riding fearmonger. Now his ideas are moving into the mainstream. There's only so much fossil fuel to go around. We've burnt most of it already - frittered it away, in fact - and we've all but ignored the alternatives. (American car making giants famously crippled urban trams in the 1930s and ‘40s, and hobbled emerging electric car technologies in the 1970s and 1980s - you know, the same car giants that said the free market killed off everything but the infernal combustion engine, but who saw no irony in being bailed out by US taxpayers, the complete opposite of a free market). In the most recent Israeli blockage of Gaza, Palestinians were starved of petrol. One image was seared into my head: a small car being pulled by a couple of horses. Slowly. That's a potential future for us, too. Before we burn the last drop of oil, perhaps the powers that-be will realise there's an ultra-efficient intra-urban transport device staring them in the face? It's powered by milk and cornflakes. You sell them. Of course, the bike trade relies on road transport just as much as any retail sector - TNT ain't gonna deliver bike boxes with pedal-power - but it's in a better position than most industries to, ahem, ride out the recession. We should be at the forefront of the revolution, broadcasting the bike message at every available opportunity. Daft as a brush? Well-meaning, but naive? No, good business sense.
Carlton Reid, Executive Editor
REGULARS CHAIN REACTION
IN THE 1970S the British car trade was butt of a thousand jokes but, recently, building cars for a living became one of those supposed 'jobs for life'. Cars will always be king; the sooner we tarmac the last remaining green fields the better. That kind of thinking was the kind of Thatcheresque BS that has hitherto fuelled demand for cars. Build it and they will come. And they did. Motorists clogged up most of the roads available and those of us who bike around the city have been wondering when people will wake up to the car-nage that's been inflicted on Britain's urban spaces, fast-moving metal pushing flesh and blood to one side.
12
LETTERS
60
Chris Keller Jackson discusses whether or not manufacturing in Taiwan carries a stigma...
Thoughts from the forum and letters from two organisations with charitable goals
PEOPLE
OFF THE RECORD
28
61
Hamish Stewart cruises off into the sunset, while Paul Stewart and Russ Masters form Eurobike
Re-unions, a competition and a run down of who’s said what in Quote/Unquote
NEW PRODUCTS
SPOKESMAN
59
The month’s new product highlights, including a jacket with built-in LEDs
62
Our monthly columnist discusses the downfall of grassroots cycling - and the Inland Revenue...
NEWS
CTC blasts Boris for road safety cuts Johnson’s ‘half-baked’ words detract from cycling safety issues he should be tackling, says Geffen By Jonathon Harker LONDON MAYOR Boris Johnson’s latest comments on cycling safety are nothing more than a cheap distraction from funding cuts and essential road safety issues, according to the CTC, the UK’s national cyclists’ organisation. As reported on BikeBiz.com, Johnson announced he was lobbying the Department for Transport to allow cyclists to turn left at red lights, improving safety at junction accident blackspots for cyclists, who are particularly at risk from lorries. But CTC Campaigns and policy manager, Roger Geffen warned that Johnson’s words were meaningless. Speaking to BikeBiz, Geffen said: “It is nothing more than a costfree and meaningless headline, serving only to distract people from the Mayor’s reluctance to invest in the things which matter for London’s cyclists. “He has no power to act on this proposal and the Department for Transport are extremely unlikely to allow him
to do it either. It's just an empty headline that simply isn't going to happen. “Specifically he called for this proposal in the immediate aftermaths of the deaths of two women cyclists in London on successive days, both killed by
HALF-BAKED BORIS?: The Mayor has divided public opinion with his ideas
“The government is about to consult on its Road Safety Strategy for the next ten years, we can’t be distracted by off-the-cuff empty headlines.” Roger Geffen, CTC lorries. One of these fatalities was at the Elephant Roundabout, where the Mayor recently cancelled plans for a fundamental junction overhaul as part of a previous Transport for London programme for redesigning London’s worst roundabouts and one-way systems. Geffen said that the London Mayors’ words were detracting from vital issues for cyclists and encouraging people to use bikes, including the forthcoming
Potential buyers line up for Isaac FOLLOWING THE voluntary liquidation of German bike manufacturer Isaac (as revealed by BikeBiz.com at the start of last month) the firm’s UK distributor RBS has confirmed that interested parties are holding potential takeover talks. “The future of the brand looks positive,” an RBS spokesperson told BikeBiz.
consultation period for Government road safety strategy: “This and the other fatality highlight some of the much bigger issues the Mayor should be addressing: hostile roads and junctions, lorries, and making sure cyclists of all ages have
“There are interested parties, but a decision won’t be made yet.” Despite the news, bike dealers won’t see any interruption in service, according to the distributor: “We want to reassure dealers that there’s no problems with supply or full service and warranty. We’ve got plenty of stock here in the UK and it’s business as usual.”
good cycle training, to give them the confidence not to hug the kerb and try riding up the inside of lorries. These issues are far more important than creating headlines about bendy-buses and allowing cyclists to turn left on red lights. “The Government is about to consult on its Road Safety Strategy for the next ten years, and we need to work together on things like 20mph speed limits, not be divided by half-baked offthe-cuff headlines.”
Birdy to offer sub £500 folder TO QUALIFY for the Government Cycle to Work scheme, Birdy has announced that it will step away from its traditional £1,000 plus territory with the launch of (with C2W discounts taken into account) a sub-£500 folder. Recent fluctuations in the Euro meant that the cheapest model was on course to retail for more than £1,100, pricing the model above the accepted qualification bracket for C2W buyers.
With that in mind, the manufacturers Riese und Müller of Germany, has made a slightly lower spec’d version exclusively for the UK market: the
C2W, which retails at £999, including mudguards. According to UK sales agent Alan Davidson: "The suspension and 18-inch wheels, coupled with the aluminium monocoque frame, give a smooth, lightweight (12kg) and responsive ride on a par with a lightweight full-sized bike." Stockist opportunities for the Birdy range, as well as other brands under the Amazing Wheels portfolio are now available. Those interested should contact Amazing Wheels UK on 0161 408 5794.
NEWS
Eurobike Distribution is off to a flying start
Russ Masters and Paul Stewart are handling four brands returning to the UK
By Mark Sutton DESPITE HAVING only declared the business open on Friday April 3rd, new distributor Eurobike is already making strong progress, having signed ten dealers within the first week of trading, all of which have placed significant orders on the back of product demonstrations. The firm’s two-man team is currently juggling travelling between prospective dealers and packing parcels, as well as managing stock and product design for the 2010 Moda range of bicycles. MD Paul Stewart told BikeBiz: "Moda is coming along nicely. We plan to be building the product in Derby for a September launch and we are expecting our samples to be completed by the
end of May. In the meantime, we are sending out Casco helmets and Proflex bicycles. American Classic wheels and hubs will be in stock from May and we are well into selling this consignment."
“We plan to build Moda bicycles in Derby and hope for a September launch.” The firm is also quietly confident that several of the brands it is returning to the UK are what Stewart describes as 'sleeping giants'. He added: "The fact we are bringing new brands to market is going down really well with our
potential customers. I think American Classic is a bit of a sleeping giant, as all dealers we have visited so far have been impressed with the products and placed orders straight away. To be honest, Russ (Masters) and myself have been thoroughly impressed by the interest shown by our customers so far. “This is a great indication that we are approaching business in the correct manner and that we have a strong, in demand product and brand mix.” Eurobike: 01332 774796
Bike trade missing out on Outdoors Show?
The features are in place to support further bike trade exhibitors
ON THE BACK of launching the ‘Bike Arena’ at this year’s Ordinance Survey Outdoors Show, the organisers have confirmed to BikeBiz: "We’re certainly looking to expand our contact with the cycle trade.” Despite having numerous features to support cycle exhibitors there were only a handful of stands at the Birmingham NEC with a direct interest in the cycle consumer. Yet according to show manager, Geraldine Reeve: "Based on feedback from our visitors, 60 per cent of those who attend the show have an interest in cycling and would have greater reason to attend should further cycle exhibitors take space."
When BikeBiz attended on the opening day, the aisles were consistently busy, as were the interactive cycling attractions, which included balance training, a dirt jump and trials
“Feedback shows 60 per cent of our visitors have a direct interest in cycling...” demonstration, and the Tour of Britain ‘quiz’ stand. "There’s certainly scope to expand our cycle trade offering,” added Reeve.
"The bike arena was, without a doubt, one of the show’s most popular features and going forward there will be sponsorship opportunities attached to these attractions.” The show also managed to pull in cycle-celebrity and recordholder Marc Beaumont, who on the final day led 150 riders on an 100-mile charity ride alongside Action Medical Research and the show’s organisers. Next year’s event is scheduled for Friday March 26th to 28th. To make enquiries into how to take space at the Outdoors Show contact sales manager Mike Simmonds on 020 8515 2750 or email: mikesimmonds@ dmgworld media.com.
NEWS
CYCLE Citrus Lime’s latest offering SHORTS
saves IBDs time and money New module set to cut time spent on admin and increase bike store profitability
BikeBiz.com traffic hits alltime high Google Analytic statistics for March show that BikeBiz.com has hit an all time visitor high. Unique users reached a record monthly high of 47,127, with the forum and news pages consistently racking up the most views.
ETA announces folder insurance discounts The ETA is offering 40 per cent discount to customers taking out insurance on folding bikes. The policy includes new-for-old replacement, and get-youhome and breakdown services.
Ben Purser takes over at Stanley Bridge Cycles Chris Cottrell, owner of Cheshunt-based Stanley Bridge Cycles has passed the torch to shop manager Ben Purser after a lifetime in the trade. The shop has been in Cottrell's family for 75 years.
Oxford Products brochure correction
By Jonathon Harker ECOMMERCE and Epos firm Citrus Lime has launched a new offering designed to make the lives of cycle retailers easier. Citrus Lime’s recently developed Supplier Integration Module shaves time and effort from inputting product records and updating costs into retailers’ Epos systems. According to the firm, the system will make it easier for shop staff to take special orders and provide opportunities for extra margin by ensuring supply chain stock availability through POS, back office, workshop and ecommerce systems. New features include stock check at point of sale – where staff can see if a supplier has a scanned item in stock at point of sale, and price updates where costs will automatically be updated based on a supplier’s
database, creating a report that lists the changes and saving shop staff time. “This new service shows our commitment to our cycle customer base,” said Citrus Lime MD Neil McQuillan. “The system has been designed from the ground up around the cycle industry’s supply chain. “The module saves time and gives the opportunity to provide a better service to your customers. The service will improve shop profitability and reduce overheads.” Some of the other features of the system include item creation – where retailers can add items to their RMS database directly from the module, and stock check on purchase order export. The Supplier Integration Module is available from Citrus Lime now.
Fisher has a bspoke launch with Evans Cycles
The free stock offered to dealers on page three of the brochure in last month’s BikeBiz has a retail value not of £324, but £349.88.
FBM launches online custom frame service American BMX and fixie manufacturer FBM has launched an online custom frame design service. A build costs $450 and customers can fine-tune every detail, including materials, geometries and features.
2pure takes on De Marchi brand 2pure has announced an exclusive deal to supply De Marchi to the UK trade.
For breaking news visit:
www.bikebiz.com 8 BIKEBIZ MAY
Citrus Lime’s Grant Hadwin demonstrates the firm’s new module, built for bike dealers
“The service will help reduce overheads and up profitability.” Neil McQuillan, MD, Citrus Lime
Raleigh’s consumer catalogues now available to dealers RALEIGH UK has created a new range of consumer catalogues specific to cycling disciplines. The guides are packed with information on Raleigh’s new bikes and accessory ranges with tips on the right bike for customers and jargon-free explanations on specific equipment parts for the less informed rider. As a strategic part of the distributor’s marketing campaign the catalogue will be inserted into Cycling Plus and the
performance mountain bike guide into What Mountain Bike. The full range of catalogues, including a new 254-page trade manual with updated price lists, are available to Raleigh and Diamondback stockists and can also be viewed at raleigh.co.uk. Following on from the recent POS programme, Raleigh also has a new catalogue dispenser available to stockists. This holds eight catalogues and can easily be slat or wall mounted.
The women’s-specific instore display at Evans Cycles ST ALBANS-BASED distributor Fisher Outdoor Leisure chose Evan Cycles’ Spitalfields store to launch its commuter clothing line bspoke last month. The line is exclusive to seven Evans Stores in the capital, with 20 stockists covering the range
nationwide (including 16 Evans stores). The bspoke range, which is being supported by Transport for London, is a versatile range for urban environments, featuring clothing made for cycling that is non-traditional.
BIKEBIZ.COM
NEWS
Herrmans hits UK with fresh deal Scandinavian firm celebrates anniversary by tightening grip on UK and Ireland Partnership set up with distributor new to bike market Firm seeking dealers to carry its components and accessories By Jonathon Harker FINNISH COMPONENT manufacturer Herrmans has forged a new agreement with Component Force as part of its new push into the UK and Irish markets. The two firms have already worked together, Component Force formerly supplying Herrmans industrial grip business to the UK. CF also manufactures, stocks and distributes a large range of plastic, rubber and foam parts for different industries and the deal marks the company’s first step into the bicycle market. The news comes on Herrmans’ 50th anniversary in the bicycle industry. The firm will now introduce its range of grips, lights,
“This is an exciting partnership which allows us to offer lots of exciting new product to the UK.” Paul Gardner chainguards, rim tapes and reflectors to the UK. Herrmans employs 150 staff, has a turnover of €33 million and
was first distributed to the UK bike trade in the early 1970s. “The UK market has a lot of potential,” said Herrmans area
sales manager Michael Östman. “And together with Component Force’s professional approach and our new Aftermarket products we
are confident that the future is full of fresh opportunity.” Component Force MD Paul Gardner enthused: “It seemed like a natural progression for Component Force to expand into the bicycle market. After many years supplying plastic components to businesses, including the industry grips range from Herrmans, we were very keen to further enhance our relationship by formally becoming their agent for the UK and also Ireland. “This is an exciting partnership which allows us to offer an excellent range of products to the bicycle market from both the Herrmans’ range and our existing complementary products,” added Gardner.
Spotted at the Sea Otter CLOSE TO 300 companies took space at this year's Sea Otter, exhibiting to crowds estimated to be as high as 50,000, making the show the biggest cycling consumer trade show in North America. Here's some of the highlights that have emerged: SRAM/CHARGE: SRAM's new XO Tango groupset was on display aboard Charge's all new Titanium Duster frame. The limited edition product is based around SRAM's new
super-tough carbon and aluminium groupset and is suited to freeride and XC use. The superfast shifting works on a 1:1 actuation ratio and both a trigger and a twist shifter are available. Images of centre lock SRAM discs have also appeared online since the show closed. Charge's popular Duster frame has also been given a revamp and now comes built in a seamless Tange Ultimate butted titanium version. The frame's design incorporates a custom machined tapered headtube, a forward facing seat tube slot, machined dropouts carrying disc mounts, as well as 'bullet end' seatstays and chainstays.
COMMENCAL: The firm’s new Absolut SX comes adorned with a whole load of top-end gear. According to the brand's owner, Nico Mencard: "The build will consist of an 140mm rear travel, with the main pivot on the bottom bracket, meaning it will work as a singlespeed and you could run horizontal dropouts, vertical, 12mm or a Maxxle. "The bike has been designed with Slopestyle in mind. But due to the 140mm of travel and the air shock it's highly versatile." It is still in prototyping stages, but will feature interchangeable dropouts and a tapered head tube, ready to accommodate long-travel, single-crown forks.
RITCHEY: The 'Superlogic' label stamped on all the top-end gear was present on a new set of USmade boron-carbon wheels, designed with ceramic sidewalls, offering compatibility with all brake pads. Forged CNC'd WCS hubs, carrying titanium skewers complete the builds, which are compatible only with Shimano ten-speed groupsets. Of the handlebars on show, the Superlogic carbon 10D flat caught the attention of many visitors as a result of its striking curves. The model offers a riser bar position without vertical rise. Stock of most of the latest Superlogic gear is available from Paligap now.
ZIPP: The redesigned 303 tubular wheelset debuted after design modifications. Zipp has widened the 303’s rim from 22.3mm to 27.5mm with a slight rim depth increase from 44mm to 45mm. These changes further improve the impact resistance of Zipp’s ‘Carbon Bridge’ technology. CANE CREEK: Although unlikely to make yours the lightest build on the road, Cane Creek's AER headset tipped the scales at just 49 grams, making it the world's lightest standard headset. The cups are machined out, while the top race is made up of just a Teflon conical washer. The integrated version weighs just 33 grams.
NEWS
New distributor’s got the Power Fresh-faced Synergy picks up Power Cordz, Triswim, Foggle, Blue Seventy and Delta 7 By Jonathon Harker THE UK TRADE has seen the creation of a new distributor – Synergy Action. Formed by industry stalwarts Simon Philbrick and Dave Gibbs, Synergy Action has already picked up the UK distribution rights to a number of brands in the cycle sector, as well as triathlon, swim and running spheres. Philbrick will be director of sales at the new firm, while Gibbs will take on responsibility
“As adoption of our product increases in the UK it is important to us that we have dedicated, high quality, local representation.” The emerging distributor has also picked up the UK rights to Triswim – manufacturers of dechlorination products for swimmers, Foggle – producers of product that keeps goggles, sunglasses and safety eyewear clear and clean, and wet suit and swim skin manufacturer Blue Seventy. PowerCordz, Triswim,
“I’ve spent much time sourcing products that are new to the market and have insisted on genuine in-house development.”
Synergy Action founders Simon Philbrick and Dave Gibbs
Simon Philbrick
for finance at the company. Philbrick told BikeBiz: “I have spent some considerable time sourcing products that are new to the market and have insisted on premium products with genuine in-house development”. One of the firms signed up to Synergy is Power Cordz, maker of high tech, high specification cable systems for road and mountain bikes. The range is said to be unbreakable with each set weighing only six grams. “We are excited Synergy Action is distributing Power Cordz,” enthused Power Cordz CEO and founder Tony DuPont.
Foggle and Blue Seventy products are all available now. In Q4, Synergy Action will bring two other brands to the trade, including Trislide’s silicon lubricant for application and removal of triathlon wetsuits, which also double as a chaffing preventer for cyclists and runners, and finally Delta 7’s Arantix lightweight mountain bike frames – the first to use IsoTrusso technology and Kevlar spider web-like open lattice tubes. Synergy is currently looking for dealers for all of its brands. SYNERGY: 01202 736662
Ashima and Cateye produce two world firsts
The Zyro booth had plenty for Taipei Cycle visitors to drool over, including both world firsts
10 BIKEBIZ MAY
TWO OF ZYRO’S exclusive brands – Ashima and Cateye – have revealed two product world firsts, including the world's first Pistonless Hydraulic Brake System and the first Hybrid Concept Light. Ashima’s Pistonless Hydraulic Brake System uses a diaphragm seal to control pad movement, designed to ensure pad retraction reaches only 0.7mm. Featuring an ultra-thin caliper of 25mm the pistonless hydraulic brake uses simplified manufacturing processes, resulting in cost advantages. Meanwhile, Cateye unveiled the world’s first ‘Hybrid
Concept Light’ that uses solar rechargeable power and AA back up. The Hybrid is set to go on sale in the UK in the autumn. The new products lines were shown in the flesh for the first
the market, according to the firm. The Air Rotor is capable of withstanding 750 degree centigrade tests – far in excess of the BS and international required standards.
“Ashima, without doubt, stole the show in Taipei. The mood was upbeat and attendance seemed keen as ever.” Paul Caswell, Zyro time at the Taipei Cycle show at the Zyro stand. “Ashima, without doubt, stole the show. The mood was extremely upbeat and attendance seemed as keen as previous years,” commented Paul Caswell, Zyro brand manager. Ashima also showed its Air Rotor, the most robust rotor on
Zyro brought Abus, Ashima, Cateye, FSA, Prologo, White Lightning and Zefal to the show, which saw over 50,000 visitors and over 3,000 exhibitors. Both world-first products from Ashima and Cat Eye are due to be available to UK retailers later in 2009, via Zyro.
BIKEBIZ.COM
NEWS
Helmets debate threatens cyclists Law firm says contentious ruling could intensify debate and threaten cyclists both current and new By Jonathon Harker THE CONTROVERSIAL ‘contributory negligence’ helmet High Court ruling, which some fear could cull the number of cyclists on the road, could not only remain unresolved for some time, but may even intensify, according to law firm Sheridans. The case of Smith vs Finch, as reported on BikeBiz.com, saw a High Court ruling concerning an accident in Essex where a cyclist was found guilty of contributory negligence because he was not wearing a helmet. The CTC has previously warned that the ruling could make helmets compulsory ‘by the back door’ sparking fears of a slide in the number of cyclists. Studies have shown that the number of cyclists has plummeted in countries where helmet wearing is statutory. Law firm Sheridans said of the ruling: “This case will add fuel to the fire of the cycle helmet
BIKEBIZ.COM
debate and comes at a time when the Government is trying to encourage people to be active. “The promotion of cycling is notable in London where it is reported, on the Mayor’s website, that cycling on major London roads has increased by 83 per cent from 2000. The Mayor even
contributory negligence by not wearing a cycle helmet and that any damages awarded may be reduced,” Sheridans spokespersons Tahir Basheer and Jo Latimer told BikeBiz. “The Court is not saying that a cyclist could be contributory negligent by not wearing a
“This case adds fuel to the fire at a time when the Government is trying to encourage people to be more active.” Tahir Basheer, Sheridans announced a strategy in 2008 to increase city cycling by 400 per cent by 2025.” But the law firm explained that the controversial ruling doesn’t mean that the court is accusing cyclists without helmets of being guilty of ‘contributory negligence’: “Smith v Finch has introduced the possibility that a cyclist may be guilty of
helmet, irrespective of who is found responsible for the accident, as this is something for the Defendant to prove. To do so, the Defendant must prove the cyclist failed to take reasonable care by not wearing a cycle helmet and that any injuries would have been less severe if the cyclist had been wearing a helmet.”
BIKEBIZ MAY 11
CHAIN REACTION
Taiwan’s gold standard During a recent visit to a number of Taiwan-based cycle manufacturing facilities, journalist and photographer Chris Keller Jackson took plenty of behind-the-scenes notes on some of the brands idolised on home turf. If only we knew their dirty, or not so dirty little secrets. You decide… AS A CHILD of the ‘70s, all of the toys of note were made in England. Dinky and Lesney (Matchbox) made the finest diecast zinc alloys that lasted and lasted, even if the enamel soon got battered off. Those that were of lesser quality had a lozenge shaped gold sticker bearing the hallmark ‘Made in Taiwan’. Now all the big boys toys are made in Taiwan – Merida, Giant, Kinesis – to name just a few brands. So, is there still a stigma around Taiwan? There is, but I’m not talking about poor quality or inferior products, I’m talking about brand perceptions. It may not come as a surprise that some factories in Taiwan make items in the same production space for several of the big players in cycling, and I’m not talking high-volume, low-cost widgets. These include boutique brand frames, high value items made to the utmost quality and high technology bonding, fabrication and materials. This is not simply badge engineering, as the components are made to the highest specifications, and to the
12 BIKEBIZ MAY
designs of the commissioning companies. This is not just a different laser etch pattern on a blank component. Cost has an obvious impact on who makes parts, and Taiwan again has an advantage in low cost production and low labour rates, but that is not the be all and end all. Companies commission
over 30 frames from other companies, both big and small names, all with cutting edge hydroformed tubes or monocoque frames, not all with massive price tags to match. Supermarket brands sat right next to ‘hardcore’ classic brands, the same welders, the same spray booths and the same factory.
“Those tiny gold stickers of my youth now shine through, in my eyes, as the ‘gold standard’ of cycle manufacturing...” Chris Keller Jackson from Taiwan because the quality is excellent combined with the cost, and in some instances, Taiwan is the only place to feasibly go for the product they want. Taiwan has become a ‘centre for excellence’ in technologies, including hydroforming, frame welding, bonding, carbon composite production, concept bikes and ‘design for manufacturing’ (taking a concept to reality). In one seemingly faceless company there were
I identified a similar pattern with rear shock producers too, one factory making high-end damping units for ‘itself’ and several others. I won’t tell you who, but the same technologies and principles were involved in designing, manufacturing, assembling and testing units. What differentiates these brands is more the sticker on the can, than the quality of manufacture. Some internals are proprietary to a brand. Generally, these are the
brand’s USP, but the standards, process and quality are the same, the price is often not. The stigma, then, is not the ‘Made in Taiwan’ tag, more with brand association. If you are a big name in the industry, and you farm out frame production, stems, handlebars, headsets or other components, do you want everyone to know where? For some manufacturers, that is a stigma that is difficult to manage and is why some ‘Made in XXX’ frame stickers should read ‘Designed and assembled in XXX, Made in Taiwan.’ Some brands are doing a disservice to the manufacturers of their bikes, with cloak and dagger tactics to prevent you from knowing where production physically happens. Some bike producers actively market their ‘exclusivity in design’, and in manufacturing of unique components, to physically hand off the production of these components to a third party. In some of the cases, it is these third parties that are the optimal place to go. You’d want to entrust production to the best place you
can in high-end cycle manufacturing (and when a customer is spending in excess of £5K they expect nothing but the best). It just seems odd that Taiwan ends up receiving no positive press out of the deal, having done all the hard work. Taiwan is no longer the ‘second rate’ option. Those tiny gold stickers of my youth now shine through as the ‘gold standard’ of cycle manufacturing. Taiwan is not suitable for all manufacturing of course, and there are cheaper labour alternatives and other emerging markets that are snapping at its heels. Any stigma therefore seems to be perpetuated by the brands, not by Taiwanese manufacturers. This helps maintain brand loyalty and the perception of ‘exclusivity’ of product. Not a bad thing for the brands and maybe not a bad thing for consumers. Ultimately, it is the consumer that buys into a brand. Meanwhile, Taiwan cycle manufacturers are running at capacity, and expanding even in these dire global economic conditions. They must be doing something right.
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INDUSTRY OPINIONS
Is the industry neglecting half of its customers? According to the last census, women outnumber men in the UK at over 30 million. Is the bicycle trade doing enough to appeal to this huge potential market? Is the right kind of femalespecific product available to retailers? Jonathon Harker asks the questions… AS AN industry we are massively behind the marketing curve in all aspects: product development, retail, communication at POS and merchandising to communicate with and attract the female market. The industry does not do or try enough to manage female customers. The potential of the female cyclist market is huge and great success can be realised with investment and education in conjunction with a far greater quality of marketing and products – not just communication of products. Supported by Transport for London’s drive to promote cycling, the bspoke team has designed a clothing collection to encourage cycling in the capital. Specifically cut and designed to attract women who love cycling or for women who would like to get into cycling for leisure or commuting, the collection (www.bspoke.cc) is available to buy from stockists nationwide with accessories following later in the year. Richard Allmark, CEO, Fisher Outdoor Leisure
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THERE CAN always be more done to encourage cycling – this is true when targeting either men or women. But let’s face it – most brands within the cycling industry work on ‘speed, power, performance’, and these values don’t always encourage brand loyalty for women, particularly if they are entering the industry. Knog, while marketing its products as ‘sexy, urban, cycle’, aims to provide women with an alternative to the everyday ‘go fast cycling accessories’. A great example is our lights range – we make everything in a range of great colours – and interestingly, pink, lilac and baby blue are some of our best selling colours. Go girls! So… I'm all for balance. Let’s encourage the other cycle brands to provide the women with as many options as men have. I’d say it’s about time! Hugo Davidson, CEO, Knog OVER THE last couple of years sales of our ladies bikes have grown substantially and we are
selling more at higher retails. Recently we have run forums with key dealers to help us develop our new ranges using direct feedback on specification, build and buying trends. It is obvious that the female rider is more informed with strong opinions, and we have worked hard on the geometry and component packages so that we deliver a better product. One that is right for the female build – not just a smaller gents bike. A strong brand like Raleigh gives the end user reassurances that the bike is fit for purpose and this year we have given all of our female bikes a fresh modern look. Neal Holdsworth, Product Director, Raleigh UK ZYRO is committed to bringing more women’s-specific product to market. We run a workforce of 70, almost 20 per cent of which is made up of women, and 10 of the 14 department managers are also women. In addition, eight of our 22 distributed brands comprise women’sspecific ranges. Half of the
Altura Design and Development Department are women, responsible for designing the next look and colour palette to appeal to women of all ages and cycling disciplines. Having seen a large growth in women’s clothing sales in all categories Altura’s women’s range is expanding. We sponsor the all-women Altura-Patterson Road/MTB team, who are core in the development and testing of Altura’s women’s range. Julie Ellison, MD, Zyro IT’S A startling fact that 79 per cent of British women do not cycle at all, despite 43 per cent having access to a bike. In a Sustrans-commissioned BMRB survey, women revealed that safety is a top concern, which must be addressed to encourage more women onto their bikes. Bike confidence is partly influenced by how women look and feel, but bike gear can baffle beginners in traditional bike shops. Stylish and affordable cycle-wear and accessories for women are now entering the High Street – including at Topshop’s Oxford Street store – so perhaps the cycling industry needs to take another look at
how it caters for women. Sustrans would like to share its thoughts with the bike trade, so get in touch if you’re interested. Women are most often family decision makers so helping them develop a positive view of cycling is vital if they are to feel comfortable allowing their children to travel by bike. Our website www.bikebelles.org.uk has advice for women on how to get started and a specially recruited women’s panel are sharing ideas and experiences. Melissa Henry, Sustrans Communications Director WOMEN’S cycling is definitely on the increase across all product types, partly due to increased cycling coverage, with Vicky Pendleton and Rachel Atherton now household names. As an industry we need to capitalise on this trend with more column inches and product reviews given over to women’s cycling by the cycling press. There are many magazines out there but none cover women’s cycling in-depth, which would also encourage distributors to contribute more. Geoff Giddings, Marketing Manager, Raleigh UK
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EVENTS
UPCOMING EVENTS
SPOTLIGHT
BIKERADAR LIVE Saturday May 30th – 31st Donington Park, Derbyshire http://live.bikeradar.com
May 2009 CHINA INTERNATIONAL BICYCLE AND MOTOR FAIR Monday May 4th – 7th Shanghai, China www.e-chinacycle.com ENCOURAGING COMMUTER CYCLING CONFERENCE Thursday May 7th University of Bolton, UK //data.bolton.ac.uk/staff/jp1 0/cyclingconference
BIKE FESTIVAL Friday June 12th – 14th Willingen, Germany www.bike-festival.de BIKE WEEK Wednesday June 13th – 21st Nationwide www.bikeweek.org.uk YORK CYCLE SHOW Saturday June 20th – 21st York Racecourse, York www.yorkcycleshow.co.uk
July 2009
EUROPEAN HANDMADE BICYCLE EXHIBITION Friday May 8th – 10th Schwäbisch Gmünd, Germany www.e-h-b-e.eu
RELENTLESS NASS Friday July 10th – 12th Bath and West Showground, Shepton Mallet, Somerset www.nassfest.com
ORIGINAL BICYCLE FESTIVAL Saturday May 9th Dumfries and Galloway originalbicyclefestival. co.uk
BIKE EXPO Friday July 23rd – 26th Munich, Germany www.bike-expo.com
PERTHSHIRE CYCLING FESTIVAL Saturday May 16th, Perthshire perthshirecyclingfestival.co.uk BIKERADAR LIVE Saturday May 30th – May 31st Donington Park, Derbyshire http://live.bikeradar.com
June 2009 BMX WORLDS Saturday June 10th – 12th Cologne, Germany www.bmxworlds.de IRONMAN 70.3 Thursday June 11th Wimbleball Lake, Devon http://ironman.com/events
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September 2009 EUROBIKE 09 Wednesday September 2nd – 5th Friedrichshafen, Germany www.eurobike-exhibition.de INTERBIKE 2009 Wednesday September 23rd – 25th Las Vegas, USA www.interbike.com/ib
October 2009 CYCLE SHOW Thursday October 8th – 11th Earls Court, London www.cycleshow.co.uk
BIKEBIZ MAY 15
OFF THE RADAR
Wind of
change What Mountain Bike editor Matt Skinner hails the arrival of no-compromise MTBs... THERE’S A PERRENIAL thought that rolls around each year, every year, like clockwork; that this year we will find the one true mountain bike. The one bike to rule them all: that rides uphill faster than a mountain goat; that descends faster than Greg Minaar; that roosts sinuous and gnarly singletrack with equal aplomb and does it all without a moment’s hesitation or excess puppy fat. But let’s be frank: this kind of hyperbole is just that: hyperbole. No bike will ever do everything well: a 3.5in travel bike will never descend as well as a World Cup downhill rig, and likewise, a downhill rig will never climb as well as a whippet XC bike. Okay, they’re extreme examples but what they do highlight is that bikes are inevitably built as compromises. Trail bikes are the jack-of-all-trades, master-ofnone, and will be beaten uphill by short-travel XC rocket ships, and down by more gravityfocused machinery. Yet they’re the staple trail rider’s steed, what most
folks’ are riding (or aspiring to ride): they’ll climb better than a DH bike ever will, and descend more confidently than an XC race bike. And it’s worth nothing that as you move to a lighter XC extreme or to a more burly downhill one, the relative compromises of these bikes are merely shifted. But year-on-year bikes are getting better as materials and manufacturing technologies dovetail with advances in suspension, components, tyre technologies, and so forth. The result is that, although bikes are still compromises, the range of compromise is being reduced incrementally year-on-year so that bikes are now better in more situations than their predecessors were. Today things are most definitely better than ever as the refocus of many brands on shorter travel bikes in the 100mm range has meant significant drops in weight, and optimised geometry and
For real riders, with real pockets, the £4,000 carbon superbikes will remain top-shelf wet dreams only. What are genuinely important are the £1,000 to £2,000 bikes: the ones that most riders will actually be riding. suspension quality (22lb, £2000, 100mm XC full-suss bikes that genuinely are trail assured, anyone?). The upshot is that the window of compromise has undoubtedly been significantly
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reduced. Materials have played their part, but, for real riders, with real pockets, the £4,000 carbon superbikes remain topshelf wet dreams. What are genuinely important are the £1,000 to £2,000 bikes: the ones that most riders will actually be riding out there. This was brought home specifically when we were in the
Lakes on our Bike of the Year shootout as we seem to have finally reached a true watershed: where the compromises made on bikes are almost negligible, so much so that the best of today’s 4in travel lightweight XC fullsussers can truly take on virtually everything the trail has to offer, climbing and descending as voraciously as is possible. The limiting factor now is the rider baulking at the terrain, not the bike, which is just as it should be. Which brings us full circle to the days of yore when we raced one bike up, down and along, without even an idea of specialist downhill or XC bikes. That bike was the mountain bike. Today, we may have just seen it return. At last.
What Mountain Bike editor Matt Skinner hits the trail in search of the perfect all-rounder MTB
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SKS INTERVIEW
SKS has pulled off the impressive feat of manufacturing a broad range of product in the country in which it was founded – Germany – and for over eight decades to boot. And with a lengthy history like that, the firm’s achievement of a record sales performance in the UK last year is doubly spectacular. Jonathon Harker speaks to the company’s Jan Henning for the story behind SKS’s success…
Conquering the Can you give us a brief history of the brand? Karl Scheffer-Klute founded SKS in the year 1921. After 12 years of manufacturing curtain poles he started producing pumps in 1932, so actually we can look back on a history of 75 years in the bicycle business. 1983 saw SKS take over the Bluemels Company and we started mudguard production in
the shops makes them outstanding symbols of the trade. How has SKS performed in the UK recently? Two years ago we changed our distribution in the UK. In line with the retirement of our honorary sales representative Eric Healy we had to set up the distribution for the future so we reduced the number of
“Two years ago we changed our distribution in the UK. We reduced our partners to three: Chicken, Raleigh and Madison. 2008 was our all-time record year in the UK, so we made the right decision.” Germany in 1988. Some years later another company was taken over by SKS – ESGE with its Benchmark mudguard brand Chromoplastics. In 1999 SKS started dirtboard production for MTBs, and with Shockboard and Xtra Dry SKS developed the first Quick-Release Dirtboard. With bike tools in 2003 and chainguards in 2006 we have increased the product range for bikes constantly. Our aim is to surprise our customers in the near future with some smart products.
SKS HAS BEEN IN THE BIKE BUSINESS FOR OVER 75 YEARS, but actually came into existence 13 years earlier, meaning its manufacturing business dates back to an impressive tally just shy of 90 years. With 260 employees dedicated to the bicycle sector and a further 340 working outside the genre for the firm, the not-inconsiderably-sized SKS is a company with some serious history. But the years have not dulled its commitment and enthusiasm for the cycling trade – at time of writing SKS is involved in no less than 19 biking events before the end of 2009 in Germany and the rest of Europe, and with team sponsorship too, SKS has kept cycling firmly in the centre of its world. But how does a firm stay at the top of its game when it’s looking ahead to celebrating its first century? And just how did a distribution deal give the firm its best ever sales in the UK ever last year? A candid Jan Henning tells all to BikeBiz...
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The distinctive orange and black SKS branding is increasingly becoming a fixture in UK retail outlets
Where is the product manufactured? Is it a dedicated facility? All of our products are produced at our headquarters in Sundern, Germany. The facilities are based on the same production plant as the company’s first 77 years ago. Why should dealers take on the SKS brand products? All our products are well known for their quality and function over the decades. We offer our customers a lifetime warranty and for most of our products you will obtain spare parts after years as well. Furthermore the awareness of our orange and black products on the walls of
wholesalers to the three strongest distributors: Chicken, Raleigh and Madison. In terms of sales figures, 2008 was our alltime record year in the UK. That reinforced to us that we had made the right decision. Is SKS currently sponsoring any teams? For more than 15 years SKS has sponsored several teams in road and MTB racing. Additionally we support school projects and bike travelling projects to support all different kinds of cycling. In 2007 SKS Germany founded its own MTB Junior team and due to developments in road racing we had to rethink our sponsor strategy. The target of our new SKS ‘Made in Germany Team’ is to realise the dream of the young riders to become a professional rider and the second target is to communicate the ‘Proudly Made in Germany’ philosophy of SKS and the other team sponsors. How important is team sponsorship to the company? For emotionalising the SKS brand and receiving product feedback for our R&D department, sponsorship is really important.
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SKS INTERVIEW
UK market
Has SKS won any awards recently? Do you hope to retain them? What went into winning them? Yes we’ve won a variety of awards recently and we will win several awards in the future, too. But our aim and focus is to develop, design and produce products which fulfil the need for cyclists. It is nice to receive positive feedback like winning tests or receiving design awards, but it’s a secondary concern for us.
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What does SKS have over competitors? People who use our products stay with us for years and are satisfied by the quality and function of our products. For example, our Chromoplastics product range covers all the needs of consumers and retailers – once it’s assembled once on the bike it will keep you dry for years. It is the same story with our Rennkompressor and if the consumer needs a new gasket
after five or six years it’s not a problem to get it from one of our distributors or from official SKS dealers. What effect has the current economic climate had on business for SKS? We expect a stable year in countries using the Euro. But outside these the challenges of currency troubles won’t simplify the situation and sales. That’s especially true in Eastern Europe
where we have several question marks over how this year will end. Is a particular genre of product doing well and driving SKS sales? Why is that sector performing so well? We can’t say that one category is driving sales for SKS. Due to the different markets in each country we have different focuses. For example the sale of fixed fender in UK is not typical
for the general SKS turnover around the globe. In some countries we have strong OEM business like in Netherlands; in others our mini pump and floor pump range is increasing like hell. Will SKS expand into new areas and sectors? We will see what the next bike shows around Europe for SKS will present. We are working on several projects which we know our customers will love!
BIKEBIZ MAY 19
BRAND SPOTLIGHT FELT
Felt’s sponsorship of top-level riders has helped raise the brand’s profile no end
Felt
finesse
Jonathon Harker investigates the history and the future of the brand that has audacious ambitions to produce the best bicycles in the world...
“Felt’s commitment grows from a small group of bicycle engineers and designers with decades of experience.” Richard Mardle
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FELT’S BRAND philosophy is simple, and bold – to design, develop and deliver the best bicycles in the world. Period. Founder Jim Felt made his name in motocross working as a mechanic on the Honda, Kawasaki, Suzuki and Yamaha teams. It was through those perhaps unlikely motocross roots that he first stepped into cycling when he built his first frame for motocross star Johnny ‘O-Show’ O’Mara in the late 1980s. The time trial/triathlon frame was used by O’Mara for his unconventional method for staying fit for motocross – racing in triathlons. In 1990 O’Mara won the California State Championship in the time trial, while Felt himself finished third at the Bud Light Triathlon in Barstow. O’Mara’s success on Felt’s frame did not go unnoticed and Easton Sports soon approached Felt. At Easton, Felt became product engineer for a new bike programme and designed a frame for triathlon legend Paula Newby Fraser. Newby Fraser went on to win her fourth Kona Ironman on Felt’s B2 in the same year. With those successes under his belt, Felt continued to forge an increasingly impressive CV building frames for duathlon
athlete Ken Souza, MTB legend John Tomas and Ironman strongman Wolfgang Dietrich. Felt went on to launch his own brand in 1994 with Answer Products – a relationship that led to sponsorship of the NutraFig Team and successes in the the Tour DuPont, the Lancaster Classic and Athen Twilight Crit. After parting company with Answer, Felt relaunched the brand in 2001 with Bill Duehring and Michael Müllmann, who both helped forge a fresh vision for the brand that saw it encompass not only upper-end road and triathlon bicycles, but also a broader range of road and tri bikes, BMX, MTBs and even cruiser and commuter bikes. Saddleback marketing assistant Richard Mardle tells BikeBiz how the firm first got involved with the Felt brand: “In 2005 Saddleback and Felt joined in partnership, beginning with BMX sales and later expanding to mountain, road and triathlon bikes with full exclusive UK distribution. In 2007, Saddleback was awarded the Felt Bicycles Distributor of the Year. For Saddleback, this was the turning point for Felt and the brand within the UK market.” In an increasingly competitive market, Felt feels it has the edge
over rivals: “Felt’s commitment grows from a small business of true bicycle engineers and designers with decades of industry experience with some of the leading brands. Felt continues to lead on from this passion and creativity seen in past classics with the addition of the latest technologies to improve build quality, performance and comfort.” Despite the company’s relative youth it has assisted world-class athletes to gold medals in the Olympics, World Championship and International racing events in most disciplines. Concerns over how the current economic climate might affect demand have proved to be misplaced, according to Saddleback: “Felt sales to date have shown that the mid to high-end bicycles are selling.” Felt, like the rest of the bicycle trade, seems to be riding out the current crisis: “It seems that the market place has remained lightly affected by the economic climate, showing that the public are still buying for competition, leisure and commuting. It seems that the profile of cycling is still increasing in the UK and our perception is changing for the better.”
THE LATEST KIT The Felt AR (aero road) range and Six Carbon Mountain bike ranges are both new for 2009. The former is a concept creation based on input from the Garmin Slipstream professional cycling team. Created to save time and power on flatter stage races, the Felt DA takes ideas from the Fastest Aero bike and boasts aerodynamic efficiency that can make the difference between taking the win and a pack finish. The Six Carbon MTB has been developed to take the already fast race breed RXC platform and make it lighter and faster. Used by the Felt International Mountain Bike Team, the New Felt Six Team weighs 20.8lbs out of the box and is equipped ready to race. The numerous demands for a race-quality 26-inch wheel mountain bike are packed into the bike, which is strong enough to be raced in punishing conditions, light enough to allow a climber to ascend effortlessly and performance-oriented enough to track flawlessly. To become a stockist for the brand contact Saddleback on 01454 299965 or Sales@Saddleback.co.uk will arrange for the local area sales manager to visit or get in contact.
BIKEBIZ MAY 21
22 BIKEBIZ MAY
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BROMPTON INTERVIEW
Why buy a workhorse? A typical Brompton build is made up of around 1,200 parts, with the majority manufactured exclusively to fit the wholly unique folder. Many of these even have their own testing jigs. Mark Sutton visited the London-based manufacturer to learn a little more about the iconic build… William Butler Adams posing alongside the 311th Brompton ever made. This bike was re-bought from a customer by founder Andrew Ritchie who had sold all of his first ever batch
the pipeline to further our progress, including an online build configurator due for launch later this year. This tool will enable end-users to build a Brompton to their spec, which will then be ordered via the customer's local shop." Last year alone, the company saw around £1 million channelled directly back into a massive resource expansion, which included new offices and staff facilities, as well as further engineering and testing space. Without visiting the Brentford headquarters, it's hard to quantify just how much time, space and resource is dedicated to ensuring every last component of the build is engineering to within a millimetre of perfection. One in every 50 made is fully tested, often by specially designed machines and jigs, built only to flip hinges and test strength. Should a fault be found, every single build in between that and the last batch is checked to ensure repeat problems are eradicated. And if that wasn't OVER 20 YEARS ago, Andrew Ritchie was introduced to a Bickerton folding bike, an Australian-built, revolutionary design, which at the time seemed quirky, but unlikely to be an instant hit with anyone aside from those lacking the space to accommodate a full size bicycle. Despite the folding market seemingly failing to leave the starting blocks, Ritchie was convinced that he could draw inspiration from the concept of a folding bike and turn it into something desirable. Having spent many years building the very first Brompton bicycles, Ritchie began running out of momentum. The bikes were selling, but the company could only be taken so far
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“Over the years, the folding bike has gone from being a quirky, often overlooked item, to becoming the useful urban transport form that is seen rolling through towns and cities across the globe on a daily basis...” William Butler Adams without a backer and further resources. Luck had it that one of the early buyers of the bikes built at Ritchey’s house was so taken by the bike's flexibility, that when he learned production had halted, immediately made contact to get Ritchie's one-man production line rolling again. Today, Brompton employs over 100 staff, who between them make the equivalent number of hand-built bicycles
per day for markets across the globe. Ritchie's chosen successor, William-Butler Adams, joined six years ago when the company was half the size and largely under-resourced, as has historically been the case. He tells BikeBiz: "Over the years the folding bike has gone from being a quirky, overlooked item, to the useful urban transport form that it is today. There are a number of things in
enough quality control, each significant framework component is discreetly branded with the initials of its creator. Some remain curious as to why the brand doesn't bring out a new model every year. Adams is adamant this is not necessary if your design is tried, tested and has a reputation for quality as strong as Brompton's. "The basic design has actually changed very little since its
conception. Every year we take on board the feedback from the often-passionate Brompton owners across the world, as well as the more objective thoughts of our dealers and make subtle refinements. In recent years weight has become a big issue – and rightly so. A folder is one of the only bikes designed to be carried!" adds Adams. "However, function is of utmost importance. When Sturmey Archer went bust in 2000, prior to the Sun Race takeover, Brompton took on its design manager and as a result we now have our own-branded internal gear hub. Our design has eliminated a lot of the excess weight associated with these hubs, simplifying the internal design and converting effort directly into power. The Brompton three-speed design has the same range as a Sturmey Archer Eight, yet is a kilo lighter." So just how did Brompton come to earn its iconic reputation; it can't all be in the build? Each UK dealer should have a Brompton ready for loan should anything go wrong with an existing customer's build. But why is this important? Adams explains: "An IBD's service is paramount to maintaining our brand's reputation. One of the reasons we don't bring out a new build every year is the backwards compatibility of our bikes. A new build will work with a Brompton from 15 years, or more, ago. It's all about keeping bikes on the road and re-assuring our customers that they'll always be supported. We have spares here in London that are ten years old. If you’re bringing new models out every year, carrying a high-volume of spare components is far less practical." Those interested in becoming a Brompton stockist can email info@brompton.co.uk.
BIKEBIZ MAY 23
OXFORD PRODUCTS INTERVIEW
Start your sales motor… Having begun in the motorcycle trade, Oxford has built strong foundations on which to develop a comprehensive cycle-specific catalogue. Mark Sutton talks to marketing director Henry Rivers Fletcher about his pedal-powered ambitions…
“Everything we do in the motorcycle world has to be far tougher, so we’ve some very strong security product.” Henry-Rivers Fletcher 24 BIKEBIZ MAY
FOUNDED IN 1973 by motorcycle race fan Alec Hammond, Oxford Products quickly made a name within the British Superbikes circuit, initially as a result of the company sponsored teams taking wins in races all over. Given time to gather a strong group of dealers nationwide, the luggage and motorcycle fairings business also took off, giving the company room to expand into soft luggage and locks. During the early ‘80s it was suggested that the security
range be tweaked to suit the needs of those selling both motorcycles and bicycles. And so Oxford’s cycle range was born… Marketing director of Oxford, Henry Rivers Fletcher tells BikeBiz: "In those days it was very common for motorcycle shops to also sell bicycles and very quickly it became apparent that Oxford’s motorcycle lock range could be tweaked slightly to make it suitable for push bikes. During the mid ‘80s Oxford became the main brand name for cycle security and the
brand's popularity enabled it to diversify into cycle helmets and accessories." Next in the timeline came a move to add some consistency to the cycle market sales with ever-popular licensed products. Sonic The Hedgehog, Dennis The Menace, Winnie the Pooh and other popular kids characters joined the Oxford stable, offering cycle-specific dealers a real reason to look into what Oxford could offer the IBD. Oxford’s cycle products enjoyed tremendous success over the
following years until, what Fletcher describes as "a bum management decision" in the late nineties halted product development and threw Oxford’s cycle business into the shadows for nearly a decade. Today, the Oxford brand is once again thriving under the careful stewardship of 40-year cycle veteran Martin Sykes. As the guardian of all things cycle at Oxford, Sykes has reestablished both a viable product range and a successful national wholesale network.
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OXFORD PRODUCTS INTERVIEW
With experience in two trades going into product design, Oxford’s products punch above their weight
“We try to make things interesting for trade customers. Just recently, Oxford has launched a small, free-standing unit stocked with fast-moving accessories and locks for just £300 at trade price – together with over £350 of free goods." Oxford now sells only through its network of wholesalers and as a result is enjoying a period of rapid growth. So why should a dealer consider Oxford when seeking a strong add-on sales brand? According to Fletcher: "Productwise, everything we do in the motorcycle world has to be bigger, heavier, tougher and more extreme in specification to that which is required by the cycle world. This means that we have to think very carefully about how we develop the products so that they are suitable for the cycle market. But it also means that we are lucky to be starting from a very high point – another unique angle for Oxford." In fact, Fletcher is so confident in the security range that he goes as far to say: "I would absolutely recommend using our product to secure items within a dealer’s store, particularly the ground anchors, mainly because when a consumer sees a dealer using a product, they will be more motivated to purchase it themselves. The average bicycle value has rocketed over the last
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ten years, making the use of proper home and workplace security far more relevant." So the product can be safely be described as durable, but to what extent will the margins on offer look after a dealer’s bottom line? "Oxford is able to offer very generous margins throughout the distribution chain. There isn’t a company out there offering locks, luggage, lights, helmets and accessories who can survive without being highly competitive in terms of value,” says Fletcher. “I feel that for the most part, Oxford’s trade prices are significantly sharper than those of competitors, so dealers can either choose to run our product alongside more expensive brands as a value alternative, or do away with those brands and make higher margins on every sale." Walking around Oxford's showroom it's clear that the company spends plenty of time on developing point-of-sale support. There's small, freestanding units to large, wallmounted bays, as well as shortterm card merchandisers and
permanent metal racks. So what's the deal for retailers who commit to Oxford's catalogue? Fletcher offers: "We try to make things a bit more interesting for trade customers. For example, just recently Oxford has launched, in conjunction with its wholesalers, the offer of a small, free-standing unit stocked with fast-moving accessories and locks for just £300 at trade price – together with over £350 of free goods." So, has Oxford shaken the misconception that the motor trade will always take priority? Well, yes. Cycle specific sales in 2008 were up some 40 per cent year-on-year and 2009 is already up 34 per cent on the same period last year. What's more, Oxford has now employed a dedicated cycle market buyer who will work closely alongside the long-established purchasing team. And, Fletcher adds "expect a raft of new products coming through the pipeline in the near future to further boost sales." Oxford Tel: 01993 862300 Web: www.oxprod.com
COMFY?: Oxford’s versatile Comfy can be used as a neck warmer, bandana, head warmer and much more...
Oxford Wholesaler Partners All
Round Wheels Sutton Coldfield Motor & Sport - Saintfield, NI. Richard Betts - Lowestoft Pell and Parker - Peterborough The Cycle Division Huddesfield Prestwich Cycle Factors Cycles UK of Rayleigh - Essex Pro-Tec - Bristol Hykeham Wholesale Hykeham
Reece Cycle
PLC Birmingham Huet Distributors - Dublin Rectro Cycle Factors - F Erith Mackadam Factors - Cardiff UK Cycle Accessories - Poole MB Cycle Factors - Canterbury Walkers Cycle Accessories Leicester Mealor Clarke - Saxmundham J.W.Wills - Hitchin M&J Distributors - Manchester
BIKEBIZ MAY 25
SEVENTIES
Retail ain’t
ready! As the recession begins to bite most distributors have made sacrifices to keep retail afloat, but few can claim to have dug as deep as one Hastings firm. Mark Sutton talks to the Seventies team about ramps, rises and supporting grassroots BMX at the dawn of what could be another heydey…
Seventies staff are highly clued up on the sometimes complex technical aspects of the product they sell...
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FOR YEARS, Seventies has witnessed a steady increase in retailers taking an interest in BMX. Yet, up until a few years ago, bicycle motocross was more a niche than what could be considered a standalone sector. Since its last heydey in the ‘80s, this sleeping giant has ticked over with only the die-hard specialists sticking to their guns and preventing the market from slipping into obscurity. However, according to Seventies MD, Stuart Dawkins: "This past year has seen a higher increase in retailers opening accounts than we're used to." So what's awakening a new
era of 20-inch? Is it the Olympic coverage and general acceptance that smaller wheels don't necessarily only belong on kids’ bikes? It could be, but that wouldn't explain the sudden interest in the many forms of freestyle BMX. Could it be down to councils nationwide beginning to allocate their budgets to things kids are actually interested in – such as velodromes, race tracks and skate parks? Whatever it is, 20-inchers are ubiquitous again and dealers nationwide are noticing in numbers.
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SEVENTIES INTERVIEW
Dawkins is a strong believer in supporting and building local scenes for those enthused by BMX. And although it's not the reason Seventies so strongly supports its end-user, sponsoring riders and grassroots events generates a wealth of word-ofmouth marketing. He says: "Sponsoring riders and core events has always been of the highest importance for us. We have riders representing all our brands, whether it's just getting flowed product or receiving salaries. This benefits our marketing through magazine, web and video coverage and also through word of mouth marketing. Small contests and jams are great for promoting riders and encouraging new faces to become more involved in cycling." So why should a dyed-inthe-wool mountain bike dealer care that there's been a resurgence in bicycle motocross? Typically, BMX riders start young and as with any other hobby, many lose interest as they grow older. However, it's worth noting the swathes of 20-inchers are sticking with cycling as they age. And just look at all the traditionally 20-inch brands now building fixed gear bikes, frames and components. There's a trend emerging... Dawkins acknowledges there is a link, telling BikeBiz: "The fixed gear market definitely seems to be going through an exciting period of growth at the moment and there are riders who are looking for a fixie to get around
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on as an addition to their BMX bike. Although we have a lot of respect for the fixie market our speciality is BMX and if it wasn't for our Subrosa brand offering a bike it wouldn't be a market we would look to expand into." Understanding that not every dealer will be as clued up on the latest freecoaster hubs (pictured) or popular colours of anodised sprocket, Seventies has 12 employees on hand to assist customers, nine of whom ride BMX or have a history of riding. According to Dawkins: "By employing riders we're instantly getting a wealth of product knowledge and BMX experience. This benefits us in many areas whether it's sales, marketing, purchasing or product development. Having this level of enthusiasm and experience on board means that by talking to dealers about their needs, we can offer them the confidence and product knowledge to make sensible buying decisions that will benefit their store." It's often said that in the depth of a recession retailers should invest in the business to keep it sustainable. But with all the price rises incurred by the exchange rate swings, why should a dealer dabble in what may be unfamiliar territory? "We're very aware there's a ceiling for the price certain products will actually sell for in the market, so in a lot of instances we've reduced our margins to keep the retail price at an achievable level," explains Dawkins. "Some other distributors have reduced dealer margins, but we've been reluctant do this." The company is aware that when times are hard dealers are reluctant to spend and as a business, a balance has had to be struck in between keeping customers interested with high-
value deals and looking after its own financials. So, what's on offer to those with an account at present? "We offer dealers a number of things; high stock levels, competitive pricing, high margins, fast and efficient service, flexible payment terms, good product knowledge and expert advice about market trends," reveals Dawkins. And that's not mentioning the catalogue support, which last year saw 30,000 copies in circulation nationwide, as well as a variety of other freebies included with higher value orders. So it's safe to say the Hastings warehouse is a busy one, but to what does Dawkins attribute the company's growth? "We've been really busy this past year, which we put down to a number of things. These include the worldwide success of our house brand Federal Bikes, the increasing popularity of the brands we distribute and the impact of the Brighton Ain't Ready project, which culminated in the release one of our best selling DVDs in several years." DVD sales are just one of the perks of having a diverse range of sponsored riders constantly on the road promoting the brands and digital media undoubtedly plays a large role in Seventies' marketing, but what other addon sales items are on offer? Dawkins goes on to highlight another lucrative opportunity for retailers who commit drawing crowds of 20-inch customers. "We distribute the two key BMX specific shoe brands, which are Lotek and Orchid (pictured left). These have gone from strength to strength for some time. The margins for shoes and clothing can be better than bikes and parts but we'd recommend dealers buy a selection of shoes and clothing in order to get the full benefit." Those who have visited the Seventies warehouse will be left in no doubt that this is a company 110 per cent committed to what they do. Any number of staff riders will be shredding the warehouse ramp before work, on lunch breaks and after work. As BikeBiz left the Hastings premises, we witnessed an unnamed staff member seal up a box, grab a nearby BMX and throw a barspin before moving onto the next order. Now that's professional service. www.seventies.co.uk
“We’ve been really busy this past year, which we put down to a number of things – the worldwide success of our house brand, Federal Bikes, the impact of the Brighton Ain’t Ready project and the increasing popularity of the brands we distribute.” Stuart Dawkins, MD, Seventies
BIKEBIZ MAY 27
PEOPLE AND RECRUITMENT Send your recruitment news to
mark.sutton@intentmedia.co.uk
Stewart and Masters unite for EuroBike Drummond fronts M.A.D. Northern Team Squad Fisher reels in Hawyes Stewart retires from Weldtite PAUL STEWART AND RUSS MASTERS Joining forces during March and declaring their new company open for business on April 3rd, Paul Stewart and Russ Masters launched EuroBike. Formerly an accounts director at Moore Large, Stewart becomes the managing director of EuroBike. Stewart, who began his working life in the bicycle trade at Halfords as one of its youngest store managers, has also worked for Tradewinds and taken a CIM marketing course over the space of three years. Masters began his career in the carpet industry and spent many years working for market leading firm Axminster Carpets. His love of bikes led him to a career change and he was with distributor Moore Large before joining Scott, where he remained for three years.
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Stewart said of his new partner: “I have known Russ for many years and first met him on a training camp in Majorca about 15 years ago. We also completed the End to End together a few years ago raising money for Cancer Research.”
Paul Stewart and Russ Masters
IAN DRUMMOND Former professional rider for Raleigh and DiamondBack Ian Drummond will be fronting the M.A.D Northern Team Squad. Drummond is the first full-time rider/manager for M.A.D. and has extensive knowledge of stunt shows having run and performed in his own stunt show back in 2007. He has worked successfully for M.A.D. over the past eight years on a part-time basis, so understands the working of the team. Drummond will be helping on the day-to-day running of the
team, as well as setting up and managing weekend events for the Northern Squad. MARTIN HAWYES Fisher Outdoor Leisure has appointed Martin Hawyes as bicycle product manager. Before joining Fisher Outdoor Leisure in March 2006, Hawyes was a professional mountain bike trials rider who spent most of his career riding for the Giant World Team. For over a decade Hawyes travelled the globe competing for his country and working closely with the press. He was also recently inducted into the Mountain Biking UK hall of fame. ‘Hawziee’s’ new role will see him take charge of the day-today handling of the Dahon and Norco brands, as well as developing Fisher’s licensing agreements, which currently
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PEOPLE AND RECRUITMENT
include the international rights to Lambretta. According to marketing executive Helen Davey: “This is a fantastic time for us as a business and an amazing opportunity for Martin as an individual who is naturally very excited about the future ventures we are all about to undertake.” CHRIS JENKINSON FOLLOWING the retirement of Hamish Stewart after 29 years of dedicated service, Chris Jenkinson has been appointed sales director of Weldtite products. Formerly working with Polaris Apparel for ten years, Chris joined Weldtite in 2005 to assist the expansion of its international business. Based in Barton-on-Humber, Weldtite manufactures 75 per cent of its product range on site
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Chris Jenkinson and then goes on to export to 38 countries worldwide. Chris’ new role will continue to concentrate on global sales, but will also now include the future strategic development of the Weldtite brand in the UK.
BIKEBIZ MAY 29
BIKE HUB
Bike Hub’s £100k could go to a bike shop
Supporting and encouraging future generations of cyclists is of utmost importance to those on the Bike Hub committee
LAST MONTH, BikeBiz exclusively revealed plans for the New Ideas Fund, a £100,000 pot of cash to be awarded annually to projects across the UK to get more people on bikes. The New Ideas Fund is the creation of the Bike Hub committee and accounts for 25 per cent of the monies raised by the Bike Hub levy scheme. The remainder of the levy money is spent on the Bike It schools project; Bikeforall.net; and Bike Week. The £100,000 will go to a project, or projects, which would be most likely to 'go national'. So, they could start as local projects but, once scaled up, could become as successful as the Bike It scheme. This Sustrans-mananged project started in 2004 with four officers (paid for by the Bike Hub levy money) and now has 40 officers (paid for from a variety of sources, as well as Bike Hub). Bike It officers adopt a set number of schools and encourage them to increase the levels of school cycle commuting. At some schools, growth has been meteoric and local bike shops have benefitted from the explosion in cycling. Bike Hub chair Phillip Darnton sees the New Ideas Fund as a 'mighty oaks from little acorns' project, with the ability to spread bicycle culture across the UK. The fund is similar to a scheme created in 2002 by the Department for Transport, at the
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Q: How do some bicycle businesses get juicy grants, and others don’t? A: They fill in the application forms... time eager to get bicycle projects off the ground to bolster the National Cycling Strategy. The Cycling Projects Fund had £2m p.a. and ran for two years. In its first year it saw 466 applications for funding. Some of the projects which got cash included schemes from schools; hospitals; and bicycle businesses such as Jim McGurn's Company of Cyclists, and the Mud Dock bike shop of Bristol, both of which received grants of £50,000. Mud Dock used the cash to build a cycle resource
scheme to make the organisation more cycle friendly. The pro-bike policies are included in the National Trust's handbook and on its website. The Trust reported that the facilities had a positive increase on the number of visitors arriving by bike. Cycling activities were added at some properties and incentives for visitors arriving on bikes, such as reduced admission fees and free drinks. The Bike Hub's New Ideas Fund wants to identify and fund similar schemes. Unlike the DfT
"The cycling project needs to be managed as a not-for-profit activity. Projects should cost not less than £20,000 locally, and should be scaleable eventually to become national schemes. You will need to tell us what other contribution you can make to our own funding to make sure that, together, we get quick results." This match-funding need not be equal to the amount being requested and can be in-kind funding. An application form is now available on bikeforall.net.
“Candidates’ ideas should cost no less than £20,000 locally, and should be scaleable to eventually become national schemes...” Phillip Darnton centre that also extended the shop's cafe roof terrace. Most of the schemes awarded cash from the DfT's Cycling Projects Fund were local, much of them for cycle parking facilities. Such amenities are essential, but they are not scalable nationally. For instance, the National Trust received money from the DfT for creating cycle facilities at a number of the Trust's historic properties. By definition these facilities were local but the National Trust flagged the cycle facilities as a national
scheme, which had no minimum funding amount, the Bike Hub scheme has set a £20,000 minimum. So, the £100,000 annual award could be split five ways, or it could go to one larger project. Phillip Darnton says:
Bike shops are invited to apply. To be successful, the project must not be financially connected to the business and the project must have the potential to work across England, Wales, Scotland and
Northern Ireland. So, a bike shop could create, for instance, a children's cycle maintenance class called Mucky Pups and it could be run from the shop putting in the bid. But it would need to be set up so Mucky Pups could be extended across the UK, taken up by other bike shops, too, and run as a separate organisation. The Bike Hub committee will be looking at these criteria: 1. Outline of the proposal 2. How it will achieve more new cyclists 3. How will the scheme be managed 4. How will the scheme be monitored 5. Is it scaleable? 6. When could it start? 7. What publicity, both local and national could it recieve? 8. What funding/other contributions are envisaged (ie match-funding) 9. Have you already got a commercial sponsor? 10. The project must supply financials on a spreadsheet and there must be a business plan.
Who runs Bike Hub? The Bike Hub committee is made up of members of the bicycle industry, supply and retail: Phillip Darnton; Mark Brown (ACT); John Moore (Moore Large); Carlton Reid (BikeBiz); Richard Allmark (Fishers); Richard Hemington (Specialized); Ian Beasant (Giant); Andy Shrimpton (Cycle Heaven, York); Chris Compton (Compton Cycles, London).
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BIKE RADAR LIVE
Going Live With the first ever BikeRadar Live looming – the event Future is calling Britain’s biggest bike bash – BikeBiz sheds some light on the faces, brands and activities that will be crammed into the event. Jonathon Harker provides the detail… SO, YOU’VE heard about BikeRadar Live, you know where it is, heck you might already have got your tickets. But what exactly will the bike bonanza entail? What retailers and manufacturers will be attending? Which riders will be taking part in the many challenges at the event? Wonder no longer. Scottish cycling legend Graeme Obree and ‘Triple Crown’ winner Stephen Roche will both be attending the weekend event. Stars from other sports will also attend, including Formula 1 star Mark Webber, who will ride the Cycling Plus Sportive. Ex-England footballer Geoff Thomas will also be riding the Cycling Plus Sportive, while his foundation has been named as the official charity partner for BikeRadar Live. And not content with gathering some of the world’s finest downhill and dirt jump riders (see right), BikeRadar Live has also cemented a fresh line of new partnerships with key members of the cycling trade. Event organiser Grant Norris tells BikeBiz: “Everything is pointing to a successful launch of BikeRadar Live. We have a
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fantastic line-up of races, challenges, festival features and famous faces. “It’s great to see cycling royalty like Graeme Obree and Stephen Roche taking time out to attend, and with pretty much all of the best downhill mountain bikers in the world competing at BikeRadar Live, we’re looking forward to a cracking weekend.” Trade appeal While the event is primarily consumer focused, plenty of the trade will be lending its support to the new bike bash. Some of the key commercial partners lining up to attend include online retailer Chain Reaction, whose staff members will be on hand to provide repair and maintenance for competitors’ bikes throughout the weekend via the Chain Reaction Cycles Bike Clinic. Major retail chain Leisure Lakes will also be at the show with a significant presence in the BikeRadar Live Expo area. The Cycling Plus Sportive mapping partner will be Memory Map – with the firm providing a GPX file of the route to all entrants. Leading folding bike
manufacturer Dahon has come on board to sponsor the Dahon Folding Bike Championship of the Universe – a quirky four-lap race with a challenge between each lap. Children’s bike company Islabikes has teamed up with leading cycle skills provider Cycle Active to launch the Islabikes Children’s Skills School. Cycle Active will also be running a separate Pump and Jump dirt school. JD Cycles will be present at BikeRadar Live and tandem brands such as Dawes, Ventana and Santana will be available to try courtesy of the retailer and its Discover the World of Tandeming programme throughout the festival weekend. The Whyte Night 4hr and 12hr Enduro, kicking off at 8pm on Saturday night will be lit by specialist lighting provider Exposure Lights. The event organisers have told BikeBiz that there are still some trade opportunities available at the spectacular cycling weekend, and interested parties should contact James Warren on 0208 0424 245 or 07590 658163, or email at jwarren@futurenet.co.uk.
The Riders… ONE THING’S for sure, BikeRadar Live won’t be short of top names from the world of cycling for its weekend event. Pro riders confirmed for the MBUK Eliminator Dual Slalom include: Dan Atherton Gee Atherton Chris Kovarik Romain Salidini Steve Peat Greg Minnaar Brian Lopes Josh Bryceland Nathan Rennie
Matt Simmonds Ruaridh Cunningham Lewis Lacey Lucas Mechura Nigel Page Scott Beaumont Dylan Clayton Sam Dale
Dave Wardell Marc Beaumont Neil Donoghue Martyn Ogden Steve Taylor Jordan Gould Paddy Baker James Norton Danny MacAskill
And as if that wasn’t enough, the event has an extensive list of pro riders signed up for the MBUK Eliminator Dirt Jump too: Jamie Goldman Sam Pilgrim Lance McDermott Chris Smith Phil Auckland
Dan Coggan Pat CampbellJenner Rory Backshell Jack Gear
Daryl Brown Chris Mohoney Amir Kabbani
Geoff Thomas’ charity foundation will partner the event
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BIKEBIZ.COM
CYCLE LITERATURE
Books that want to change the world Typical. No radical bike books for ages and then two come along at once. Carlton Reid tucks into the latest controversial reads... THERE'S A great literary tradition for radical thinking in American literature, both from the right and the left. Mass media mavericks such as Michael Moore are not new: they draw on hundreds of years of anti-authority print rants. Two new books – Pedaling Revolution and The Cyclist's Manifesto – should be seen as part of that polemical tradition. Both are well-written, both make an awful lot of sense, both put the case for bikes passionately and with intelligence. But their authors couldn't be more different, and the fact they agree – and the fact they've both been published at the same time – is noteworthy. The Cyclist's Manifesto is written by a one-time messenger, a born radical. But the former is written by the veteran political reporter for American paper, The Oregonian. Jeff Mapes is a relatively new bike commuter. When he started riding his bike to the newspaper he noticed how quick it was and how much weight he lost. He also realised there was a revolution afoot: he wasn't the only one noticing how bikes
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civilised cities. He started reporting on the issue, and has now produced a densely-written, yet entertaining, book on how bikes are – slowly – changing the face of American cities. This book is the bike version of Tom Vanderbilt's Traffic, a New York Times best-seller.
role of schools and education in fuelling the bicycling revolution. The book is an important one, written by a political journalist, not a bicycle campaigner. There's plenty in it for UK bike shops to chew on and it could be a pump primer of how to ensure your city puts people before cars.
“In many visions of the future, the thought of having to drive less is exiled to the back of the mind. It’s a colossal Robert Hurst failure of imagination.” Mapes reveals that drivers triple their risk of heart attack by sitting in traffic jams. He says: "Houses sell for less if they're on arterials, but they hold their value on bike boulevards." He revels in the fact that, “Bicycling, once largely seen as a simple pleasure from childhood, has become a political act.” Mapes reviews the pro-bike culture in his hometown of Portland, Oregon; and travels to New, York, Seattle, Los Angeles, London and the Netherlands. He discusses movements such as Critical Mass to the Naked Bike Ride. And he highlights the
Ditto for the Hurst book. Hurst is the author of the 2006 classic The Art of Cycling, a paen to pedalling of all stripes. This time he focusses on urban riding and cogently puts the case that cycling for transportation is not wacko. He stresses that America and urban lookalikes such as the UK, cannot continue to ignore bikes. "In most people’s visions of the future, technology comes to the rescue of the American way of life, and the thought of having to drive less is exiled to the back alleys of the mind. The simplest solutions – those that
don't involve carrying a few tons of metal and plastic around everywhere we go – are banished from the discussion. It's a colossal and perhaps fatal failure of imagination." Hurst's book will fire you up to get bikes to be taken seriously in your town or city, but it's also a wonderful wakeup call for us to work together, to cease the infighting. Hurst is also harsh on the industry: “It has pushed the sporting side of cycling to the detriment of everyday cycling. "Since the beginning, bicycling has been associated with weird outfits. The mistaken assumption that such a costume is necessary equipment has been one of the most persistent obstacles to wider adoption of the bicycle for everyday transportation purposes." To many in the bike trade, this is more radical than anything else Hurst – or Mapes – could bring to the table. That bikes are for everybody is something IBDs in the Netherlands take for granted. In the US, and the UK, it challenges some basic assumptions about what puts money in our pockets.
Pedaling Revolution: How Cyclists Are Changing American Cities Jeff Mapes Oregon State University Press, April 2009
The Cyclists's Manifesto: The Case For Riding On Two Wheels Instead Of Four Robert Hurst, Globe Pequot Press, May 2009
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RETAIL ONLY The trade’s guide to the best customer service, up-and-coming IBDs and the hottest products
RETAIL COMMENT AS POINTED out to me recently by Her Gear owner Stephen Peters: “Women are responsible for 85 per cent of consumer purchase choices in the UK.” And the past 12 months have seen a large rise in cycle sales to the fairer sex. Now, I’m not really supposed to say things like this, but... Evans Cycles – someone of its brainstorming team is really on the ball. Or on the money as the case may prove... First, there was the TopShop promotion in which trendy looking manequins were set alongside even trendier fixies. So easy, so obvious and perhaps the best co-marketing idea of 2008? TopShop now stocks women’s specific cycle clothing under the Cyclodelic label. If a major player like TopShop is ready to commit to a range to sit alongside Kate Moss’ designs, then surely the demand is there? That brings me on to the reasoning behind my praise of Evans. Who said the multiples don’t have the flexibility of an IBD in terms of promotional activity? Well, the press release in front of me, entitled ‘Ladies Night’, begs to differ...
“Who said the multiples don’t have the promotional flexibility of an IBD? The press release in front of me begs to differ...” The store invitation is cleverly written. It’s not overly cycle-fanatical, it mentions discounts and bubbly and talks about other like-minded ladies meeting under one roof for jargon-banned discussions on the latest cycle gear. Oh, and presumably men are banned from entry... If you were looking for a way to draw the girls to your store without shelling out for some ‘shocking pink’ paint, then let Evans be your inspiration. It’s not unfair to say ladies enjoy discussing shopping and there’s several reasons why a bicycle should be appealing to the typical woman. However, there are several counter-points putting the girls off committing money to a purchase. As put by TV presenter, Dawn Porter: “When you buy a baby-pink Brompton bicycle, you can’t just leave it there – the accessories have to be as special as the bike." So, from a prospective female buyer’s point of view, a certain level of retail commitment is required. I’ve been looking at Copenhagen Cycle Chic recently and trying to work out why the UK has been so useless at engaging women in cycling. Then it hit me. For the most part, girls don’t cycle for the same reasons the majority of men do. Thus, the sale should be approached with an open mind and, most importantly, open ears. The streets of Copenhagen are flooded with aesthetically-pleasing, comfort bikes, each offering real day-to-day function. Manufacturers seem to have noticed the success of this back to basics approach. But has retail been taking notes?
IN THIS MONTH’S ISSUE SOURCE BMX
38
Hastings store, Source, talks to Mark Sutton about building the BMX community, while juggling a business and much more...
FOOD AND DRINK
41
Hungry for plenty of add on sales? Get a taste for what’s on the market in our food and drink run down...
WOMEN’S SPECIFIC PRODUCT
45
What’s on the market tailored specifically to a woman’s cycling needs? Jonathon Harker documents distributor-by-distributor...
IBD PROFILE
SOURCE BMX
Church attendance is up… Owner: Marc and Rich Moore Location: Hastings Telephone: 01424 460 943 (distribution arm) Web: www.sourcebmx.com
Email: info@sourcebmx.co.uk Opening Times: Monday to Saturday: 9.00-5.30 Sunday: 11.00-4.00
Operating a busy store, online business, distribution arm and a rental skate park in one converted church means that the Source BMX shop has its work cut out. Mark Sutton visits the Hastings store… HAVING LONG BEEN an ambitious business, Source moved into larger premises midNovember with the aim of the store being up and running inside three weeks. It took a few 90hour weeks, but the move into a converted church has opened up plenty more opportunities to owners Marc and Rich Moore. Just seven weeks later, the fruits of some voluntary local labour, combined with the Moore's efforts meant that a new skate park was in town – a hireable back-to-back bowl, which despite being made simply for use by friends of the business, now has the ability to pop an additional £40 per two-hour
session in the shop’s till drawer. Co-owner Rich Moore tells BikeBiz: "We sponsor many BMX riders and skateboarders, so more than anything the bowl was for our use and to generate media for
Sponsorship of local talent is something the store takes great pride in, having utilised the skills of those involved to knock out several own-branded DVDs, which go out free with all orders placed
“We’re involved with a local youth service which hires the park out for up to eight beginners.” Rich Moore the website and print adverts. Having said that, we're involved with the local youth service which hires the park out for a group of up to eight beginners."
via the online store. The mail order side of the business makes up a large chunk of Source's revenues, so promotional items serve as an important tool when
Co-owner Rich Moore (pictured) runs Source alongside brother Marc
retaining customer loyalty. One thing that strikes your eye upon entry to the store is the impeccable attention to detail shown in the store's product displays. Not to mention the spacious, fresh appearance of the layout – almost boutiqueesque, but with no shortage of product on the shelves. Knowledgeable staff are employed to handle what Moore describes as "highly clued up customers." “To run a store like this you need to have an understanding of what is often very complex product; that's why we employ both BMX riders and skateboarders," adds Moore.
And as strong advocates of the BMX way of life, Source has played a central part in the development of other local facilities, including both the local BMX track and White Rock skate park. During summer the store even has plans, alongside the local school, to run a competition to see which student can produce the best BMX or skate video. And with cycling on the curriculum locally, competition will be fierce. The input has not gone unnoticed either. To reward the efforts of the Moore's, Hastings Council presented the store with an 'outstanding contribution to the community' award last year.
Get yourself a slice of the pie…
You may already have seen this ramp in various print ads or in online videos
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Source exclusively distributes three brands to the trade – Twenty, a French BMX brand offering everything from frames to sprockets, as well as two race brands – Intense and its sister components brand, Sinz.
The race brands have been a part of Source's business for over five years and have steadily grown, although "no significant increase was seen following the Olympics," claims Moore. "Yet, with tracks popping up across the
country, the demand for race product is definitely there and growing steadily." Twenty joined Source's portfolio two years back and the 2009 line up, viewable at www.sourcebmx.com, is shipping now.
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BIKEBIZ APRIL 39
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SECTOR GUIDE FOOD AND DRINK
Feed your
sales
Paligap TORQ Energy has developed a line of naturally flavoured energy solutions, which are suitable for vegans. No artificial sweeteners are used in the
2Pure 2PURE carries one of the US’ leading nutritional brands, Clif Bar. Its success has been attributed to allnatural ingredients, so the bars carry no unusual aftertastes. All-natural energy drinks will join current lines Clif Bar, Shot Bloks and Luna Bars. They perform the same as other energy products but without the crash and burn that you get from those made from refined sugars and sweeteners. Clif Bar products used
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Keeping energy and hydration levels high is vital for cycle rides, and with an increasingly large range of product available to stock, including powders, chews and more, the sector is growing by the day. Mark Sutton eats and drinks his way through the latest on offer...
making of this product, nor are colourings or preservatives. Single shot measures are available, as are 1.5kg and 500 gram tubs. A variety of natural flavours are on offer, including lemon, lime and lemon, orange, pink
before, during and after workouts will allow the body to naturally sustain its energy levels and recover quicker. All products are 100 per cent natural – containing no chemicals, flavourings or preservatives and are loaded with the kind of antioxidants, vitamins and minerals crucial for healthy, active lifestyles. Clif Bar is a ‘one per cent for the Planet’ member – donating one per cent of sales to environmental organisations globally.
grapefruit and organic unflavoured. A 500-gram tub costs £9, while 1.5 kg will cost £18. Single flavoured powder shots are available and retail at £1.85 each. Each comes in a ‘bomb-proof’ aluminium
canister with a screw top lid and each canister carries enough powder to make a single 750ml bottle of Torq energy. The canisters are ideal to carry on a ride, enabling riders to re-fill bottles or hydration en-route.
Extra MULE BAR joined Extra’s portfolio in January this year, appearing at the Core show. The brand sponsors the BMC UK race team with plenty of feedback from top athletes. It also supports the Army Cycling Union. As a 100 per cent natural bar, Mule doesn’t blind consumers with science, instead stressing the organic, FairTrade angles to which it is committed. The brand is also a ‘one per cent for the Planet’ member. Plenty of new flavours have been announced, including quirky tastes like
Liqorice and Austriainspired Strudel, as well the mainstream likes of Chocolate Date. A typical Pina Colada flavoured bar consists of slices of pineapple blended with a shot of coconut. Chinese Ghoji berries are also included in the mix, giving the consumer a shot of vitamin C. Each Piñacolada Mulebar delivers 343kj of calories per 100 grams. Extra is now seeking independent retailers nationwide to carry the brand.
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SECTOR GUIDE FOOD AND DRINK
Nuun
Fisher Outdoor
NOW IN OVER 800 UK stores, Nuun sales are at record levels. The brand has added a fifth flavour – Orange Ginger, which according to Nick Gracie, UK brand manager “is very popular.” Apart from supporting numerous athletes, Nuun is also involved in this year’s Cent Cols challenge taking place in September. The tough amateur cyclesportive challenges will see Nuun sponsored athletes and staff taking part.
AVAILABLE exclusively via Fisher, Maxim Sports nutrition range includes products for before, during and after exercise to improve strength, speed, concentration and endurance. The range consists of carbo cakes, energy drinks, bars gels and hydration tablets, plus recovery drinks and bars in a variety of flavours. Maxim has new products too, including new Active Hydration Tablets. These come in a pack of 12, priced at
Madison SINCE joining the Madison stable, Monster has gone down a treat in the trade. Any dealer buying any ten-pack mix (all x3 flavours) of 24 500ml cans is eligible to receive a free-of-charge Monster Energy fridge. Both Monster ‘Ripper’ and Lo-carb Monster have a SRP £1.69 per 500ml can, while the original flavour retails for £1.99. The quick-energy drink is favoured by motocross, BMX and skateboarding professionals, including the likes of Dave
Harris Active
Science in Sport
HARRIS ACTIVE distributes Isostar – which has seen a new addition to the range, including energy gels, as well as recovery and carbohydrate powders. The new 790-gram drums of 'Long Energy' powder cost £9.50 at retail while new 'Actifood’ sachets are packed with 90-grams of carbs, vitamins C and E, as well as B1. The PRO Recovery drums provide recovery and muscle repair solution, with added carbs to replenish energy. The powder retails for £6.99.
AS NUTRITIONAL sponsors of British Cycling, the Astana Team, Team SaxoBank and Rabobank, Science in Sport can claim a highly tried and tested formula. For 2009, the brand has launched the 'world’s first’ fully certified organic energy and hydration drink. A
Mirra. Lo-Carb Monster retains full flavour, despite containing fewer carbs. This means that the product can’t be sold to those who cannot consume sugars, but for the calorie-conscious consumer who’s avoiding that putrid diet taste. Monster Lo-Carb will hit the spot.
Zyro POWERBAR’S Energize Bar provides a natural, fruity gradual energy release solution. They provide the same levels of energy as standard Performance bar, using C2Max formulation for optimum carb absorption. According to Zyro’s brand manager for Powerbar Richard Samuels: “The key point is that Energize bars can still sell on their taste alone, and that is unusual for such a technical product.” Energize Bars retail for £1.35 each. Rideshots packs include nine bitesize, liquid filled energy chews in a
42 BIKEBIZ MAY
Raleigh EXCLUSIVELY partnering Raleigh UK following an extensive market survey to show it was the best distributor for the brand, UK-made High 5 has gone from strength-to-strength seeing sales of its whole product range increasing. After a year of heavy product investment, High 5 now boasts a huge range, including bars, gels, powders and soon dissolvable tablets. The brand's new 2:1
£3.50 (retail) and offer a burst of minerals, carbs and vitamins. These tablets come in grapefruit and lemon or orange flavours. Maxim’s Gel solution retails at £1.55 per sachet and packs a carb boost, giving instant energy. Five new flavours are on offer including raspberry and Passionfruit.
variant of PSP22 and Go Electrolyte, used by Team GB Cycling and Team GB Sailing at the Olympics, was premiered at the Triathlon Show. SIS is the first firm to meet the Organic Farmers and Growers Federation (OF&G) organic classification standards with its two new sports drinks. Organic PSP22 is a complex carbohydrate energy fuel for high-energy performance and Organic Go Electrolyte is a carb fuel with electrolytes for top performance in the heat. Organic PSP22 will come in a 40g sachet (£1.50) and 1.4kg tub (£33.50). OG Electrolyte comes in a 50g sachet (£1.50) and 1.4kg tub (£33.50).
Fructose Super Carbs range of drinks comes with a 100 per cent money back guarantee as part of the Race Faster programme. Helpful Race Faster guides are available to dealers, and High 5 offers great sell-in deals via Raleigh, with POS free of charge to qualifying orders. With some of the highest margins in the sector, High 5 doesn’t discount online, or sell via the supermarkets.
Contacts: Parts and Accessories
resealable bag and retail for £1.80 per bag. Alternatively, there’s the Energize drink, which is a two-in-one electrolyte and carbohydrate isotonic formula suited to prior to or during exercise. Energize mixes easily with water and contains C2Max carb formula, vitamins, minerals, three essential amino acids and a high percentage of sodium. A 385-gram jar will set customers back £6.99, while a larger 1.4kg tub will cost £19.99.
2pure 0131 448 2884 www.2pure.co.uk
Nuun 07799 772396 www.nuun.com
Extra 01933 672170 www.extrauk.co.uk
Paligap 01179 825500 www.paligapltd.co.uk
Fisher Outdoor Leisure 01727 798345 www.fisheroutdoor.co.uk
Raleigh 01773 532600 www.raleigh.co.uk
Harris Active 01268 491036 www.harris-active.co.uk
Science in Sport 0208 385 3385 www.scienceinsport.com
Madison 0208 385 3385 www.madisonb2b.com
Zyro 01845 521700 www.zyro.co.uk
BIKEBIZ.COM
BIKEBIZ.COM
BIKEBIZ MAY 43
UK retailers who sign-up to become NS Bikes stockists this month will receive a free Society frame worth £249.99
For more details please telephone:
[ S T R O N G P R O D U C T S ]
Tel: 0131 319 1444
I
www.hotlines-uk.com
I
Email: sales@hotlines-uk.com
Meet the 2009 Capital. 2.1kg. RIDE!
Hundreds of graphics designs and colour proposals. Years of experience in cromoly. But after all it’s just a bike frame.
Black oxidized before painting for full rust protection. Dozens on fatigue tests in the lab. An army of test riders beating the shit out of our frames each day. Months spent analyzing the best geometry.
Yes, it’s only a bike frame. But there’s a little bit more to it than meets the eye. A heat treating process that took us two years to work out. Oval multi-butted tubes that no factory wanted to produce.
SECTOR GUIDE WOMEN’S PRODUCTS
In the
pink With the industry ramping up efforts to tackle a sector that has perhaps been neglected over the years, there is more and more women-specific product available for retailers to stock. Jonathon Harker finds that while pink is indeed the colour of choice, there’s a lot more to the sector than pastel shades...
Buff
Raleigh
THE HEADWEAR specialist’s latest – the Merino Wool Buff – is specifically designed for women. It’s longer, softer and 100 per cent natural and can be used as a scarf, cap, facemask, balaclava, headband and more. The 100 per cent natural wool from the finest Merino sheep makes it soft to the skin and free of pesky itchiness, all while being environmentally-conscious high-quality fibre. It will be available from August at £21.00 RRP. Buff’s Women's Slim fit has a circumference slightly narrower than standard in 12 lady-specific designs.
RALEIGH supplies Avenir women casual shorts (AVS03) that feature lightweight, soft touch and durable fabric with a multi-density insert. The casual jersey (AVS08 and 09) from the same range includes a handy integral rear pocket with zip and boasts a female-specific cut. The Vaude clothing range includes lady-loving jackets – all featuring reflective detailing, while the Uvex Helmet line-up of the best-selling
Greyville ACOR’S PINK brake blocks fit any ‘V’ brake arms. The pink compound for the pads passes DIN standards and it’s priced at retail at £18.95 for a four-piece set. The BBB Winner Glasses are ideal for the summer. These Pink Crystal framed versions of the Winner glasses feature
Avocet Sports AVOCET SPORTS has a Reflex 20” wheel pink unicycle on offer. Pitched as being perfect for beginners and those looking to master tricks, this all-rounder has an RRP of £49.99 and cotterless 127mm steel cranks. The saddle also features a removable grab rail which is mounted
BIKEBIZ.COM
to a 300mm knurled seatpost. On the slightly less quirky side is the 20" Wheel Single Speed Tag – perfect for the family cycling experience it’s priced at £99.99. Quick release mounting makes attaching the tag to adult bikes an easy and tool-free, experience. Finally the 26" Viking ladies Salerno tandem 17" front 15" rear is priced at £399.99 and features a lightweight alloy tube frame.
interchangeable polycarbonate lenses in clear, yellow and 100 UV protected smoke. Also sporting a Grilamid nylon frame material, the Winner features a new adjustable nose piece and scratch free bag, all in for an RRP of £44.95. The cunning Rixen Kaul Allegra Ladies Fashion Bag is inspired by the
Supersonic RS and Onyx are both great value MTB helmets. The Missile features an LED Dial fit retention system while the Raleigh Style – boasts lightweight grey EPS.
classic concept of the Shopper Fashion model. Fixing to the bikes handlebars (with an adapter plate hiding beneath a padded textile cover when carried) the bag has pouches for the necessities – including mobile phones and more. The Allegra retails at £64.95.
Hope HOPE’S Mini X2 pink brakes are priced at £165 per brake, including unique laser etching and even a flowery rotor design for an eye-catching look. CNC machined in Barnoldswick, it features a superlight Mini Lever and a Goodridge braided hose. The caliper is machined from 2014 T6 aircraft spec aluminium alloy and the unit benefits from a durable anodised finish to withstand weather, cleaning and trail use.
BIKEBIZ MAY 45
WOMEN’S PRODUCTS
Cannondale THE ENVIRONMENTALLY conscious ReSpun clothing line uses polyesthelene terephthalate (or the less of a mouthfull PET) – a polymer most commonly used in soft drink bottles. Processed into yarn, the recycled PET material provides a lightweight fabric with moisture wicking performance. Re-Spun’s 2009 spring/summer collection is available now. The Ride jersey (pictured) is priced at a modest £35. The distributor also supplies a feminine MTB range, with models ranging from £469 to £2,199, including the Rize Feminine at £1,699. Elsewhere the Synapse Feminine bike
ISON ISON STOCKS the Passport Upper Class Ladies saddle – a taste of first class luxury comfort, according to the company, and all for £22.99. It boasts extra wide/short shape to better suit the female anatomy. Ison also supplies TSG Butterfly & Dolly designs of the best-
Oxford Products PINK VERSIONS of the popular Comfy and Snug ranges of headwear are hugely popular with the female market, according to Oxford Products. The Comfy – a line up of products that is made entirely seam-free – is perfect for cycling and other outdoor activities. Clever material FibreTec is wind resistant and takes moisture away from the skin for an improved experience for the cyclist. As the name suggests, the Snug is built for optimal warmth and comfort for the neck. The Snug, otherwise known as the Oxford Polar Fleece, also uses Fibretec – a lightweight, wind-resistant and breathable
Fisher THE FIRM’S own bspoke line includes four female pieces including the water and wind-proof Angel jacket. A fully removable hood is on hand when needed, while a colour matched 3M Scotchlite tape and reflective branding keeps visibility subtle yet effective. The Angel is priced at £129.99 RRP. The Hyde Knitwear with half length zip can be used as an inner or outer garment, all for £89.95 RRP. The Kensington
46 BIKEBIZ MAY
range goes from £849 to £2,249, with the Synapse Carbon Feminine Ultegra SL at the top end. A women’s specific track pump is on offer at £27 – the Airport Gayle Force – with a smaller diameter soft touch handle.
selling Evolution helmets made for women with increased protection around the temples and ears. Heatquashing ventilation rushes air from the front to the back, and with bags of other features it’s a bargain at £34.99. The distributor also stocks TSG women-specific pads, including the All Terrain Elbow – a slimmer fit pad tough enough to take on all-terrain missions with neoprene back straps for comfort and support (priced at £24.99 and available in S, M and L). The Knee Gasket and All Terrain Kneepads are also on offer, at £34.99 and £29.99 respectively.
material. In the case of the Snug, the Fibretec section is long and stretchy, so it can be used to cover specific areas of the face to protect from the cold, the wind and even dust. The seamless construction of the Snug keeps comfort a key feature of the product. Both the Comfy and Snug retail for £12.99.
Top uses 100 per cent Merino wool and the Richmond Casual Trouser boasts a robust stretch cotton for movement, a handy Velcro hem tab to keep fabric from snaring on the chain and zip fastening pockets, all for £59.95. Fisher also offers the Santini Wave range and Basil’s bike bags. Fisher offers is a female designed Protein Smoothie from Maxim too, ladies bikes from Norco and Met helmets designed for women.
Paligap PALIGAP is distributing the funky Sombrio Wingwoman Jacket (pictured). The slim-fit hooded jacket protects the wearer from the elements using DWR Coasting wind shell, and then handily rolls up and stows away in the unlikely event that the sun is out. The Wingwoman’s SRP is £69. Also up from the distributor is the Kona Women’s Patchwork LongSleeved Jersey. Priced at £45 it comes in black and brown, avocado or eggplant. Kona Women’s Patchwork
Madison MADISON’S own brand of clothing has only recently made its way to retail, and naturally includes an extensive ladies range. The Stellar Women’s Waterproof Jacket, priced at £69.99 SRP, is light, breathable, waterproof, reflective and ideal for commuting.
Haro HARO’S HEARTLAND makes comfort a priority. Using lightweight aluminium frames, it gets cyclists upright with a cushy seat, front suspension fork and suspension seatpost. The most modestly priced of the series is £299.95 RRP. For an extra £100, the DLX uses an exclusive upright backsaving riding position that is more friendly to the cyclist’s body. The Express and Express LE retail for £329.95 and £389.95 respectively, with both featuring the Heartland
Rapid Racer Products
Short (£58), comes in black and brown, black and avocado and black and eggplant. Paligap also offers a girlcentric rack – the Saris Bones Three Boot Rack. Made from 100 per cent recyclable materials this rack, apart from coming in pink, also supports Breast Cancer Research.
The Path Women’s three-quarter length short, RRP £39.99, is suitable for a wide range of applications. Madison’s Trail women’s full-finger XC Gloves are durable mitts designed to withstand everyday wear and tear. Four-way stretch material keeps them durable, while an ergonomic palm design provides essential grip. A soft lining affords the bike rider extra coverage and an ‘easy-off’ feature ensures mitt removal is effortless after rides. The XC gloves are priced at £19.99 SRP. Finally, the Giro Skyla women’s helmet features a specific ladies fit with optimal sizing, adjustment and comfort. A one-handed micro-adjustment Acu-Dial can be altered on the move for a perfect custom fit. The Giro Skyla has an SRP of £39.99.
Lightweight Alu Comfort Frame. The LE boasts a SR Suntour NEX-4110 63mm travel Suspension Fork as opposed to the CR-750 50mm travel Suspension Fork or Express.
end of the scale the extra small has been shortened by 5mm to improve fit on short travel forks.
THE NEW neoprene mudguard – the NeoGuard – is designed to prevent mud and spray from getting in your face and eyes. Unlike some traditional mudguards, the Neoguard throws off the accumulated mud every time the fork compresses, ensuring bike performance isn’t compromised. Ideal for downhill or cross country, the Neoguard is available in NeonPink. The new resized large version of the guard is 10mm shorter to better fit Boxxer and Fox40 forks, while at the other
BIKEBIZ.COM
WOMEN’S PRODUCTS
Moore Large
Velorbis
TIFOSI OPTICS women’s collection is tailored to serious female athletes with high impact resistant multiple lenses or variable tint options for changing light conditions. The tough Grilamid TR-90 frames are virtually indestructible and carry the standard Tifosi Optics life-time guarantee and 100 per cent UVA and UVB protection. Lake has been in the cycling business since 1982 and has a range of specific lady fit cycling shoes for road, triathalon, MTB and leisure/touring sectors in an array of sizes, including wide fit. Knog has also shed some light on the women’s product sector with its Beetles,
Pashley
VELORBIS’ BIKES are designed to bring style, elegance and grace to cycling, and women are firmly in the company’s plans. The Dannebrog is a Danish red bike designed for ladies. Sporting a reduced weight, steel lugged frame, this upright traditional bike sports enclosed hub gears and comes with mudguards, Brooks leather mud flaps, grips, saddle and other essentials, including a ding-dong bell. The Danishinfluenced bike is available with three speed Sturmey Archer hub gears and is pitched as a ‘traffic-stopping vehicle’.
featuring two super-bright LEDs and a choice of eight eye-catching colours. Knog Skinks include four LEDs, have six functions and come in just as many colours. Limar helmets boast female specific designs for Race, Sport Action, Youth and Kids helmets as part of there comprehensive range. Finally, ML also supplies Outeredge ladies clothing.
THE PASHLEY Poppy is based on the firm’s classic Princess frame with Sturmey Archer 3 speed transmission but with a flatter handlebar with cork grips, giving the nifty ride a modern look. Available in blush Pink and Pastel Blue, the Poppy boasts a low cost SRP of £395. At the higher end of the market comes the Limited Edition Guv’nor Plus Four. It features brass plated lugs, a Sachs Duomatic rear hub and Speed Drive front chain wheel – which the product’s name alludes to. SRP is £1,495, though that will be no obstacle to sales, especially as only 50 Plus Fours will be made.
Fox
Zyro ZYRO’S OWN Altura Dayzee range sees short-sleeved jerseys, subtle stretch shorts and gloves in mix and match colours. High performance Synergy lines are designed for a great fit on bike, while the women’s ensemble includes multi-panel stretch Jersey and Gel gloves. “It is Altura’s aim to provide excellent value, high quality clothing for all types of rider, male and female,” says brand manager Ian Young. Abus has released all-rounder helmet ARICA in three colours – blue, coffee and pink – styled for women. Camelbak’s new revolutionary hydration category Racebak is a quick-wicking, lightweight, close-fit
vest, with all Camelbak’s female products designed to better fit a female torso. Prologo’s Choice Dea (£84.99) is designed for women racers, as is Intake’s Esprit Airflow Gel – a durable, cooling and comfortable saddle (£34.99). The Bodyfit 100 per cent waterproof comfort saddles sees the Tourlite Gel for women tourers, the iFlex Voyager for commuters and Spring Flex for leisure riders.
Hot Wheels
FOX HAS a big range of gear for girls, including an MTB line-up. The Women’s Gaia Jersey is available in marshmallow and light grey and retails for £35, while the Diva Short (in Walnut and Charcoal) is priced at £55 and the Women’s Digit Glove comes in at £25, in black and graphite. Also on offer from the Foxy firm is the Omens Tempo S/S Jersey in black and ultraviolet at £25, the Tempo Short at £40 and the Reflex Gel Glove (in marshmallow and graphite) for £23.
The Summer Picnic is Hot Wheels’ pick for leisurely spins. This green machine takes on the hills with a Sturmy Archer three speed rear hub and the classic style bicycle includes a wicker basket with a complementary leather style saddle. This Picnic is one pence short of £300, comes dressed in deep metallic paint with gold details and features 700c wheels.
Contacts: Parts and Accessories Buff 01707 852244 www.buffwear.co.uk
Cannondale 02380 391 9267 www.cannondale.com
Ison 01223 213800 www.ison-distribution.com
Fox 01914 876100 www.foxeurope.com
Pashley 01789 292263 www.pashley.co.uk
Raleigh 01773 532600 www.raleigh.co.uk
Paligap 01179 825500 www.paligapltd.co.uk
Fisher Outdoor Leisure 01727 798345 www.fisheroutdoor.co.uk
Rapid Racer Products trade@rapidracerproducts.com http://rapidracerproducts.com
Velorbis (via Moore Large) 01332 274200 www.moorelarge.co.uk
Greyville 01543 251328 www.greyvllle.com
Madison 0208 385 3385 www.madisonb2b.com
Moore Large 01332 274200 www.moorelarge.co.uk
Hope 01282 851200 www.hopegb.com
Zyro 01845 521700 www.zyro.co.uk
Avocet 0161 727 8508 www.avocetsports.com
Haro (via Moore Large) 01332 274200 www.moorelarge.co.uk
Oxford Products 01993 862300 www.oxprod.com
Sugoi 00800 4321 3350 www.sugoi.ca
Hot Wheels 01202 732288 www.hot-wheels.co.uk
48 BIKEBIZ MAY
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BIKEBIZ MAY 49
50 BIKEBIZ MAY
BIKEBIZ.COM
BIKEBIZ MARKETPLACE TO ADVERTISE IN THESE PAGES PLEASE CALL CARLY BAILEY ON 01992 535647
The BikeBiz Marketplace offers a complete marketing package of print, online and editorial visibility, allowing companies the opportunity to maintain contact with readers each month without the associated cost of full display advertising. The BikeBiz Marketplace, and its associated online version, has been designed to offer readers a directory of all products and services in the bike trade.
The standard package includes: A quarter page advert in each issue Regular editorial coverage in the dedicated column Company details listed in the online directory with web link Company details listed in the BikeBiz Marketplace Contacts To get your company featured here contact: Carly Bailey on 01992 535647 or
Your presence in this section ensures that your company’s details are easily found, keeping you one step ahead of your competitors.
carly.bailey@intentmedia.co.uk Marketplace Rates: Quarter Page £175 (minimum six months)
BIKEBIZ MARKETPLACE CONTACTS BIKES & ACCESSORIES
LIGHTING
Paligap
01179 823 673
www.paligapltd.co.uk
SMG
01752 241010
www.smgeurope.com
Exposure Lights
01798 344 477
www.exposurelights.com
Pendle Engineering Ltd
01282 699 555
www.pendle-bike.co.uk
Maxx Raxx Trading Ltd
0845 230 3799
www.maxxraxx.co.uk
0117 972 4730
www.argoscycles.com
07786 262 460
talkbiz@live.co.uk
RACKS BMX PARTS AND ACCESSORIES Seventies
0845 310 3670
www.seventies.co.uk
USE Ltd
01798 344 477
www.use1.com
Bob Elliot & Co Ltd
01772 459 887
www.bob-elliot.co.uk
COMPONENTS
RESPRAYS & REPAIRS
Pace Cycles Limited
01723 867919
www.pacecycles.com
Madison
01908 326000
www.madisonb2b.co.uk
The Cycle Division
0845 0508 500
www.thecycledivision.com
Argos SALES TRAINING Colin Rees TRAINING SERVICES
EPOS Abacus
0870 442 8240
www.abacusonline.net
Citrus Lime
0845 603 9254
www.citrus-retail.com
GHC
0845 873 8245
www.ghc.co.uk
FOLDING BIKES Montague
01730 711 140
Aylesbury Training Group
0161 230 6241
www.atg-training.co.uk
The Bike Doctor
07786 636771
www.the-bike-doctor.co.uk
WATER BOTTLES Wildoo Ltd
08709 771 550
www.wildoo.co.uk
Bottlestore
0845 602 9267
www.bottlesport.com
01709 511766
www.I-bikeshop.com
www.montague-uk.com WEBSITE SERVICES
PRINTING SERVICES Peter Dobbs
BIKEBIZ.COM
I-Bikeshop.com 01482 224007
peter.dobbs@artyfaxltd.co.uk
BIKEBIZ MAY 51
BIKEBIZ MARKETPLACE BIKES AND ACCESSORIES
BMX PARTS AND ACCESSORIES
BIKES AND ACCESSORIES
COMPONENTS
Your one stop for everything BMX UK’s largest selection of core BMX at the highest dealer margins.
Call our sales team today and start making more money!
0845 310 3670 w w w. s e v e n t i e s . c o . u k
52 BIKEBIZ MAY
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BIKEBIZ MARKETPLACE COMPONENTS
COMPONENTS
COMPONENTS
COMPONENTS
,
ball bearings | derailleur hangers | axles | nuts | bolts | ti bolts | spacers | shims
;LIIPW 1ERYJEGXYVMRK YTKVEHI SV VITPEGIQIRX VIEV HIVEMPPIYV HVSTSYXW '2' QEGLMRIH JVSQ WSPMH EPYQMRMYQ XS I\EGX XSPIVERGIW 7XMJJIV XLER ER] SVMKMREP IUYMTQIRX LERKIV [LMGL MQTVSZIW WLMJXMRK TIVJSVQERGI 0EWIV IXGLIH JSV IEW] TEVX MHIRXMJMGEXMSR
Find the full range of Wheels Manufacturing products on MadisonB2B.co.uk
BIKEBIZ.COM
BIKEBIZ MAY 53
BIKEBIZ MARKETPLACE
54 BIKEBIZ MAY
EPOS
EPOS
EPOS
FOLDING BIKES
BIKEBIZ.COM
BIKEBIZ MARKETPLACE
BIKEBIZ.COM
INSURANCE
LIGHTING
PRINTING SERVICES
RACKS
BIKEBIZ MAY 55
BIKEBIZ MARKETPLACE RACKS
RESPRAYS AND REPAIRS
SALES TRAINING
TRAINING SERVICES
Extra profits, immediate results... Sales training can easily double your business. If every customer who comes in to buy an accessory goes out with two, you just doubled your accessory sales. If every customer who comes in to buy a £500 bike goes out with say an £1000 bike, you did it again! If you have trouble getting the simplest techniques over to your staff so they sell well consistently, we will come to your shop and help you. Four hours later, every staff member will be confident in closing sales every time. Full literature is provided plus a handy guide "How to keep your staff selling" is FREE to every owner/ Manager who books a course. Basic, advanced and managerial courses are available.
**STOP PRESS** FREE £500 Training grant available to every bike shop business in the UK! we can help you apply. Your business Link will probably fund half the sales training fees above that. Let the Government pay for your sales training. One fee, no extras, progress guaranteed: Email talkbiz@live.co.uk now, or call 07786 262 460 for full details. Colin Rees: specialist cycle sales training in the bike trade for 14 years.
56 BIKEBIZ MAY
BIKEBIZ.COM
BIKEBIZ MARKETPLACE
BIKEBIZ.COM
TRAINING SERVICES
WATER BOTTLES
WATER BOTTLES
WEBSITE SERVICES
BIKEBIZ MAY 57
BIKEBIZ MARKETPLACE
COMPANY PROFILE
ADVERTISER INDEX A
ATG
63
B
Boca Bearings
50
Bohle Buffwear
C
Chicken Cycle Kit
29, 50 5 3, 62
Clarks
49
CTC
22
Cycle X
29
Cycleguard insurance
9
Cyclesport North
17
Eurobike
11
Evolution Imports
22
F
Future
13
Colin Rees, Quest Consultants
H
Halfords
28
TEL: 07786 262460 EMAIL: colinrees@live.co.uk
Harris Active
40
Hot Wheels
47
Hotlines
44
J
Jagwire
22
K
Karbon Kinetics
36
M
Madison
4
Michelin
31
Mission
36
E
Moore Large
6-7, 33, 43, 61
N
Nunn
43
O
Oxford Products
60
P
Paligap
40
Powacycle
15
Powercordz
S
Cover & Page 2
SMG
39
SRAM
20
The Bike Doctor
64
The Cycle Division
40
Ultra Motor
34
Upgrade
39
W Weldtite
49
T U
Z
Windwave
36
Zyro
34
58 BIKEBIZ MAY
Give us a brief history of your business and your previous trade experience: I have been a sales and marketing trainer to many providers, training companies and chambers of commerce through out the UK for some time now as a sort of activityon-the-side. I started working with the cycle trade roughly 12 years ago as a marketing consultant to the ACT. Before that, I had started and run several businesses, mainly marketingbased, ranging from TV commercials and recruitment to design, advertising and marketing consultancy. I went on to work with Madison, again sales training their reps and shops they supplied. Initial interest was high, there were some very good stories of what happened to sales levels after each course and this went a couple of years until interest waned and I moved on to working alone. How many cycle shops would you estimate you've served? By now, I've probably been to well over 450 stores through the UK and Ireland training in-store as well as at central locations. I have also conducted sales training for reps for Gill, Madison and Giant. I have been fortunate to train in all sizes of business including Cycle Surgery, Evans and Edinburgh Cycles who videoed my four hour session with 30 staff, possibly so they could show it again without incurring further fees! Can you assist with funding issues? I can help anyone who wants to apply. I have various contacts for grants throughout the UK and don't be put
off by the title 'Leadership and Management'. This can be overcome by training owners to train the staff, a critical management skill if one wishes to retain staff and get them working at peak performance. For those interested, I'll need your company name, address, contact person, telephone and email details and info on staff numbers. From here, there are plenty of money saving opportunities available via an L&M grant. What will a dealer gain from having sales training? Most definitely, increased net profit. I try to brief a dealer on what I am going to train. Then afterwards, I give a run down on the staff they have, how amenable each person was to the training and where I believe the most extra sales are likely to come from as every dealership is different. I also like to leave an owner with a short handbook titled: 'How to keep your staff selling'. Dealers have told me that following sessions, their staff have been much more confident. Each one seems to latch onto a few of the techniques and tries them and when they work, in time, they become second nature. In one case, an unconfident owner I trained in selling extras sold 13 accessories to the next customer that came in. The accessory bill came to more than the new bike she bought! Any final thoughts? Please, industry, stop discounting! Oh, and why are Cytech qualification certificates put up in the workshop when they could be in the window advertising a quality workshop? BIKEBIZ.COM
NEW PRODUCTS
Seen the light?
This month BikeBiz dons a dazzlingly bright jacket, reads the Bible and gets a new Halo...
LED jacket Reynolds Digital 01543 404632
Orchid and Lotek shoes Seventies 0845 310 3670
Halo Aerotrack rims Ison 01223 213800
SPORTED by BikeBiz's own Mark Sutton, we can confirm that the Reynolds Digital LED jacket is incredibly noticeable. If your customers are afraid that motorists may miss them in a standard jacket, then get them to try this out. Even keen cyclist Tory MP David Cameron is said to sport it. It features removable arms, zip-up front, mesh back panel for optimal airflow plus red LEDs down the rear and white down the chest. Three flash settings are available and controlled by a small, internal battery pack. Sewn in stretchy panels to ensure a snug fit, it’s priced just shy of £50.
APRIL SAW the arrival of the new '09 shoe ranges from Orchid and Lotek. These two companies both design shoes purely for BMX use and have two of the strongest sponsored teams in the industry testing each shoe from destruction to perfection. Both ranges are keenly priced starting at £34.99 and offer two of the most famous signature shoes in BMX, the Vandever (Orchid) and Nightwolf (Lotek). These have consistently been Seventies best sellers and both ranges have been expanded to offer a choice of over 11 models. Each brand also has a selection of complementing soft goods.
HALO HAS leaked pictures of its next track rims, dubbed the ‘Aerotrack’. The 27mm deep section rim (which is deeper than existing Aerorage rims) has no braking surface and will be available in green, red, purple, blue, silver, white, black, gold, pink and yellow. Ison’s marketing manager Matt Andrews said: “These rims should be available at Ison within the next two to three months and will cost £29.99 retail price.” The rims will also come as part of complete builds in black, white, yellow, purple and silver.
The Cyclist’s Training Bible Cordee 01455 611185
American Classic wheels and Casco Helmets Eurobike 01332 774796
INTERNATIONALLY recognised cycling coach Joe Friel has updated The Cyclist’s Training Bible, the best-selling and highly-comprehensive training book for serious cyclists. This fourth edition has new sections on the latest cycling training including updates to body composition and nutrition. All the charts, tables, and illustrations are now in a two-colour format, so are even easier to understand. Using Friel’s methodology, cyclists create a full, self-coached training plan that’s shaped around their personal goals. The book is available direct from www.cordee.co.uk at £17.95 at retail. For more visit www.trainingbible.co.uk.
HAVING ONLY just launched, new distributor Eurobike has made a bold start announcing four brands, many of which are returning to the UK after a period of absence. American Classic and Casco are two such returning brands, with the later available now, while the first batch of American Classic wheels arrives this month. The advanced patented technology in the rims, hubs and wheel sets is unique in design and the 420 aero wheelset is the best-selling in the range with a responsive, smooth and lightweight 34mm deep aerodynamic profile. The 420 rim claims to be the lightest deep-section aluminium clincher rim in the world, based on special technology designed by Bill Shook. Now with an improved braking surface, the ride has great accelerating and slowing properties. The rims and blades are tough enough for ‘cross and the deep profile sheds clingy mud. Casco’s Diamor Mountain helmet utilises the brand’s ‘Monocoque Plus’ system and unique Frameworx internal reinforced frame for increased strength and safety in a lightweight shell, while the Diamor combines sporty design with efficient 26-vent Casco Fresh Air ventilation system. An easy adjust soft-touch dial fit system is also fitted for comfort and performance, and retail price is expected to be £79.99. Eurobike will also carry Proflex bicycles and Moda – a UK-built premium bike brand – due in September. For more visit eurobike.uk.com
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BIKEBIZ MAY 59
LETTERS PAGE
BikeBiz is keen to publish your opinions, whether they’re from letters, emails or via BikeBiz.com... Mail to: Saxon House, 6A St. Andrews Street, Hertford, Hertfordshire, SG14 1JA
Email: jonathon.harker@ intentmedia.co.uk
STAR LETTER
Safari so good for Tanzania cycle ride
Folding bikes heading for Paris IN SEPTEMBER we are organising what we believe is a first – a London to Paris charity cycle ride exclusively for folding bikes. The Folding Bike Challenge will see up to 100 participants set off on Wednesday September 9th from the London Eye with a short train ride from Waterloo taking participants and their folders to Hampton Court Palace and the official start line; then on to Portsmouth and an overnight ferry to Caen. Three more days of pedalling through the Normandy countryside with some great stops en route, before finally arriving at the Eiffel Tower in Paris after a total of 240 miles in the saddle. There’s a celebration party in Paris, and then a bit of sight seeing on the Sunday aboard the bikes before
returning home via Eurostar. Participants who sign up for the challenge can also choose to raise sponsorship for the event’s two charity partners, the British Heart Foundation and Scope. Not only is this event going to be a physical challenge, it will also be great fun and unique. We are also hoping it will raise awareness of the benefits of folding bikes for both commuting and travels further afield. It could be a good opportunity for manufacturers and retailers of folding bikes to enter the challenge and promote their bikes and brands. Why not come and join us! Full details of the event can be found at foldingbikechallenge.com. Julian Risley Director, Action Challenge Julian@actionchallenge.com
Star Letter Whether it’s a hand-written, sent-throughthe-post letter, email or a comment made on the BikeBiz forum, the best letter of the month wins a prize from Oxford Products. This month the lucky winner will receive six of the most popular designs from Oxford's range of Comfy (3 pack) microfibre neckwarmers.
60 BIKEBIZ MAY
INTERNATIONAL Childcare Trust is looking for 30 thrillseekers to raise much-needed funds for children in Africa and Asia by cycling across Tanzania between Friday October 2nd and Sunday October 11th. Cycle Tanzania offers an amazing opportunity to assure that you leave your mark on 2009. Cycle over 300km from ‘Dar es Salaam, through Saadani National Park to the foot of the Uluguru Mountains outside Morogoro. This ride will take you off the beaten track and beyond the boundaries of a normal safari; through game reserves, passing Maasai tribes and camping under the African sky. Uniquely, the ride ends with a visit to an ICT supported children’s project so you can see, first hand, how your fundraising efforts will help make a difference.
International Childcare Trust is a small dynamic UK registered charity working in direct partnership with local organisations in Kenya, Tanzania, Uganda, Cambodia, Sri Lanka and India that protect children’s rights; such as their right to education and to a healthy, happy childhood. Tanzania is one of the unique destinations on the African continent that has yet to be discovered by many. It is a land of many wonders, with an unparalleled diversity of fauna and flora. Through ICT’s cycle challenge, riders will be able to visit the historic town of Bagamayo, the mainland embarkation point for Tanzanian slaves being shipped to Zanzibar and then onto foreign lands; Saadani National Park, which is the perfect union of beach and
bush, and offers the opportunity for cyclists to ride alongside hippos, flamingos and giraffes; and Morogoro, a beautiful town with a dominant backdrop of the Uluguru Mountains. The sights and sounds of this country, along with the tough ongoing cycling, ensure for a memorable trip. Places are limited, so jump on the bandwagon and contact us as soon as possible. For an information pack, contact me on 020 7065 0975 or visit www.cycletanzania.com. Rachel Kennedy, Fundraising/Events Manager
From the Forum... Should dealers absorb warranty labour costs? “We don’t have to do a lot because of the make of bikes we do... But looking back over the last year the man hours do add up. We actually add up the cost to the workshop budget for each job, less normal deductions to make a true cost, so the mechanic doesn’t lose out on performance related bonuses. But it still costs the business. The thing is I still don’t get is if the part or frame is faulty, why do we, or the customer, have to foot the bill?” Timax “But it’s not exactly the suppliers’ fault either, is it? Surely the labour expense would need to go (or be passed on) to
the top of the chain where the product began its life?” Galabikeshop “It is no different to when you buy a car. Take, for instance, Jaguar. The car is made, then sold through a Jaguar dealer. With every car that is taken back to a Jaguar dealer for warranty work, the work is billed directly back to Jaguar, no matter where it was bought. And so it should be with us. I keep getting these new ‘terms of supply’ agreements sent to me by cycle wholesalers; it’s down to us to start sending them ‘terms of service’ agreements. I can’t any longer bear the brunt of this free labour ‘gift’ we give to the
wholesalers/ manufacturers. It really is down to us to start invoicing them direct for all labour work done by us for the warranty work.” Clonerz “Within the motor trade the manufacturer only provides a warranty against faulty parts and will replace them free of charge. If you have a new vehicle read your warranty terms. In most cases it will state that it does NOT cover labour. Some dealers and manufacturers will, at their discretion, fit these parts at no cost to the customer, but it will depend on circumstances, such as mileage done, a one-off fault or a known problem.” Cotterpin
BIKEBIZ.COM
OFF THE RECORD
OFF THE RECORD Old School reunion! SHOWN here is the result of posting a group titled 'Old school BMX reunion' on social networking website Facebook.
Those over 32 years of age, with strong links to BMX freestyle were invited to Woodward West, based in America.
According to www.jaredsouney.com, over 200 riders ended up spending the weekend at the wellknown professional hang-out, including the likes of Dennis McCoy and Ron Wilkerson, both over 32, but still capable of showing the younger guns how to air a vert ramp. The website also suggests that this may now turn into an annual event, with the minimum age rising annually, ensuring it remains exclusive to the old schoolers!
Send your pictures to mark.sutton@intentmedia.co.uk
Foxy, Backstedt and Brooks launch Unite ByCycling CELEBRITY Ambassador for The Prostate Cancer Charity, DJ Neil Fox, joined Magnus Backstedt and Snowy Brooks recently to launch a new collaboration between The Tour of Britain and the charity, brought about with the hopes of raising awareness for the cause. The Magic 105.4 DJ, who lost his father to prostate cancer, said of the partnership: “I am excited about getting on my bike and riding in
support of Unite ByCycling. My dad, who sadly died of prostate
cancer eight years ago, would love this project and the way it will unite people and families through the fast growing hobby of cycling.” In the coming weeks, The Tour of Britain and The Prostate Cancer Charity will be announcing a series of amateur participation events, in which anybody can get involved. Pre-registration is now live at www.unitebycycling.org. uk
NEOGUARD GIVEAWAY RAPID RACER Products is giving away one of its new and improved NeoGuards, which now comes in 'NeonPink', offering something for the ladies. Available in the UK through
Extra, the Neoguard is designed to shield the riders front from mud flick, all whilst shedding any caught muck through fork compressions loosening and tightening the material.
The first person to send a correct answer to mark.sutton@intentmedia.c o.uk will be sent a NeoGuard of their choice. All you have to do is answer this simple question:
“What colour is the Extra Small NeonPink NeoGuard?” a) Blue b) Red c) Pink d) Purple
quote
unquote "My boss came in and said, ‘Let’s make a single speed bike.' He actually had to half-explain the single speed. I come from a BMX background; three years ago single speeds hadn’t boomed to what they are today. He said there are a lot of guys out there riding road bikes, and converting them to single speeds. I checked out the bike racks at the local college and saw a ton of them." Todd Lyons talking to HighSnobriety.com about SE Bike's singlespeed bike, April 1st. "According to new research from Sustrans, 79 per cent
BIKEBIZ.COM
of British women do not cycle at all even though 43 per cent have access to a bike. It is a sad state of affairs given that cycling was a key part of the women's movement." Helen Pidd, www.guardian.co.uk, April 6th "We know from our research that 47 per cent of children would like to cycle to school when only two per cent currently do. There's an enormous potential for increasing cycling levels in this country." Bart Smith, Sustrans Bike It Officer, April 2nd
Sponsored by the brands of Moore Large 01332 274252 "If I get on my bike, I want what the majority want – something that is functional but which is disguised as regular clothing. This is what Topshop is trying to do." Rebecca Romero talking to The Independent, April 5th "What would be the point in
professional sportspeople if they weren’t at least four times better than you at your best?" Huw Williams, The Red Bulletin, April 7th “Lance has passed 24 anti-doping controls in half the world since he announced a comeback. Twenty-three have been carried out without any problem, but the last one, the only one he's done in France, is already making life complicated for us." Johan Bruyneel, Team Astana manager, April 10th
BIKEBIZ MAY 61
OFF THE RECORD
SPOKES
IN THE SADDLE
Domestic disturbance? Spokesman discusses grassroots cycling’s dilemma, and business... CYCLING continues to receive press coverage, not always what we hope for, such as the announcement that road racing has been stopped by the police in Wales. Another race, The Archer Grand Prix was not run because of lack of sponsorship. (Club secretaries obviously did not know that the Bike Hub had £100,000 up for grabs.) All forms of cycling should have a promotional effect on the public eye. The Tour of Wessex was cancelled following some row over police funding. As the report says, it is bizarre that a sport that brought Team GB its first gold medals in Beijing and has sponsorship from Sky and Sport of England cannot run its own domestic programme. A contrast that Piers Morgan who sat next to Victoria Pendleton at a function was moved to say: “Victoria you're brilliant” in his weekly newspaper article. This was after watching her win the gold at the Worlds then crying with the joy at the win. She told him that she could not celebrate her Olympic win until she had won the world sprint championship. How great is that for intensity, I think we all shed a tear for her? Marvellous. As mentioned above, Bike Hub has £100,000 up for grabs for any budding plan, but it will require some match funding, not all, (just a little). So any fantastic ideas that will get people cycling could be worth bidding for. At last Bike Hub is beginning to have results apart from the funding of cycle officers, which have been able to get kids riding to schools. It all takes time. Watching Vince Cable on a recent TV programme about taxes, it is so easy for Inland Revenue to look at small business for tax evasion. To investigate large companies takes too many man-hours, sometimes with a nil result. I know of two companies that have had investigations and the stress went on for well into a second year. This has quite a dramatic result on the persons concerned and ultimately the business. Questions can be asked of spouses, they even visit the home to get a feel of the standard of living. Questions such as where was the new carpet purchased and how was it paid for? How come cash was paid for that holiday in America to Disney?
Where’s your favourite place to ride? Pretty much anywhere in Scotland – although a visit to the Alpe du Huez last year was awesome. Tell us about your business background? I started at Moore Large around five years ago as an office Junior and moved through to the sales office, then became a marketing assistant before taking a role as field sales manager for the Midlands. That brings me to where I am now – Haro Bikes brand manager. Also, I worked Saturdays in my local bike shop for three years.
“It is bizarre that a sport that brought Team GB its first gold medals in Beijing cannot run its own domestic programme...” Once they find something a little dodgy they are like ferrets, burrowing into the receipt of the smallest purchase such as cinema tickets and restaurant meals, on the company. Even if you are as straight as a die, it has to be unsettling. Every phone call could be that little taxman/woman with another question about a purchase made months back. Apart from a bloody good accountant, how many of you have a really good one or just a bookkeeper? A tax specialist solicitor can cost you as much as a couple of grand, frightening. Was the financial year-end stock guessed or actually counted? Have you got tax investigations covered? If you are an ACT member it is part of the subscription. Could be worth looking into. It could save a heart attack if you ever get that tax visit. The independent shop businesses are such easy pickings.
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62 BIKEBIZ MAY
Haro Brand Manager, Moore Large What bikes do you own? The garage used to always have at least ten bikes in, but now I only have a Haro Sonix, Premium BMX and I'm waiting on my new Basso Astra to be delivered.
EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648 Executive Editor: Carlton Reid Carlton.Reid@intentmedia.co.uk
Adam Garner
Managing Editor: Lisa Foster Lisa.Foster@intentmedia.co.uk
In your opinion, what’s the biggest rush achievable on a bike? These days with the work load, getting to the top of the road from my house is enough. Seriously though, nothing beats blasting BMX down the local skatepark or trails for a few hours. Haro's new sponsored rider Lauren Smith is teaching me the fastest lines around the new Derby track. Describe your average day brand managing Haro: An average day in the office consists of sorting out all the problems the field sales team give me (only joking, guys), working on new adverts, looking at marketing opportunities, pricing, specing new 2010 bikes and pretty much everything for the brand that needs doing. Most of time at the moment is spent out on the road selling the bikes and looking for new opportunities.
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