Mi Pro July - Issue 122 by Intent Media (now Newbay Media Europe)

No. 122

• JULY 2010 • WWW.MI-PRO.CO.UK

PRINT • ONLINE • MOBILE

WITH THIS ISSUE MUSICAL INSTRUMENT PROFESSIONAL FOR EVERYONE IN THE MI BUSINESS

An in-depth guide to the first MI Retail Conference & Expo

DECLARATION

OF INDEPENDENTS Barnes & Mullins stays true to its ‘indies only’ philosophy

ARIA DISTRIBUTION STAGEWORKS GEAR LONDON MUSIC SHOW MUSIC EXCHANGE

ISSUE 122 JULY 2010

EDITORIAL COMMENT

COVER STORY 15 MAKING LIFE EASIER Since Brian Cleary rejoined Bruce Perrin at Barnes & Mullins, the company has enjoyed a renewed sense of optimism. This, coupled with its ‘indie only’ approach, helps B&M and its dealers keep it real.

ANDY BARRETT mipro@intentmedia.co.uk

NEWS MI RETAIL CONFERENCE, MUSIC EXCHANGE BUYS HERGA, ZOOM COMPETITION, LONDON MUSIC SHOW, AUDIO TECHNICA SUMMER SCHOOLS

EVENTS 6 JHS EVENT 11 The 14th JHS Event kicked off on June 13th, showcasing new lines from the distributor’s many brands, with all the expected deals for retailers

FEATURES ARIA DISTRIBUTION 20 How one supplier changed its name to represent a change of direction

STAGEWORKS 23 How brave do you need to be to start up in MI manufacturing today?

SECTOR SPOTLIGHTS COMBOS 29 A round up of what’s new in the all-in-one amplifier market

STUDIO MICS 37 37

Discovering keenly priced mics worth shouting about... or through, for that matter

RETAIL BPM OFFERS TRADE PASSES 52 Free trade entry available for fourth yearly DJ event

B&M CUTS SMALL ORDER COSTS Supplier lowers carriage charges for orders under £250

FIRST OF FCN SUMMER OFFERS Retailers can benefit from distributor’s seasonal deals

Themes begin to appear, shaping the way things unfold. Foremost of these is the ‘keep it simple’ edict.

o, the MI Retail Conference & Expo is imminent, excitement levels are high and a constant stream of news from the Event Partners is now coming through, revealing what sort of deals, offers and initiatives they will be showcasing. There’s going to be a lot to take in. As is often the way, in the build-up, preparing this magazine and the official Show Guide, themes begin to appear and help shape the way things unfold. Foremost of these themes is the ‘keep it simple’ edict. On page 15 you will see Barnes & Mullins’ co-MD, Bruce Perrin, recounting how, during his ten years in retail, people such as Mark Barnes were able to have such a strong impact on the industry because they made life easy for the retailers. Perrin calls it ‘the Barnes factor’ and says he never loses sight of it. “If a customer’s got a problem with an instrument for

an end-user, it’s got to be solved – it can’t be forgotten,” he says – and you can’t really argue with the logic. In a completely separate conversation with another of the MI Retail Conference & Expo Event Partners, another managing director was describing how his business worked. It was a refreshing statement in many ways. “We give our dealers musical instruments and they give us money,” he said. “I sometimes wonder why we try to make things more complicated when the basic parameters are so simple. Sometimes it’s almost like trying to pull the wool over people’s eyes.” Many will point out that it is, in fact, a bit more complicated than that. The distributor or manufacturer will have suppliers, too, that need to provide goods and materials and be paid and the retailers also have customers that want to be supplied before they will have money demanded of them, but you see the point, I think. I said in this column at the beginning of the year that 2008 and 2009 had been extremely kind to the MI industry generally, but that 2010 would be the real test. And so it appears to be. Among the many whispers I receive each week was one saying that at least one MI retailer is closing up each week. If this is true, it is tragic, but it underlines the fact that the rest of us need to keep sight of the bottom line; to keep it simple. Let’s talk more on June 29th.

Andy Barrett Managing editor

REGULARS: DISTIE PROFILE 9 I WOKE UP 26 RETAIL NEWS 52 LOCATION REPORT 55 PRODUCTS 44-50 CODA 64

miPRO JULY 2010 3

NEWS

Dealers and suppliers flock to packed MI Retail The biggest names in retail, manufacturing and distribution support inaugural trade event All sectors of industry, plus special THE FIRST MI Retail Conference & Expo in association with Musikmesse takes place on Tuesday, June 29th at The Brewery in Central London – and is now totally sold out. As the name suggests, this new type of retail-focused trade event combines a multi-faceted conference, a mini-expo plus myriad meeting and networking opportunities, including an After Show Party. Reaction from suppliers and dealers has been extremely positive and very nearly overwhelming. All Event Partner slots were taken in double quick time and around 200 dealers will be in attendance – meaning the debut event is now completely full. As well as a headline partnership with Musikmesse, the Event Partners comprise

Audio Technica, Barnes & Mullins, Casio, JHS & Co, Marshall Amplification and Sonic Distribution, as well as Adam Hall, Allianz Musical

MI Retail Conference & Expo

event

Tanglewood, Tascam, along with Roland, which is hosting the After Show Party and Numark Alesis Akai, which is sponsoring the cash bar during the event.

”

Reaction has been extremely positive. Around 200 dealers will be in attendance.

in association with

Insurance, D’Addario UK, FCN Music, Intermusic, Kam, Line 6, Mel Bay, Monacor, Strings & Things, Studiomaster,

Among the confirmed retail delegates are Academy of Sound, Ackerman, Bonner’s, Britten’s, Chas Foulds, Dawsons,

Dolphin Music, Hard To Find, HW Audio, Music Exchange, Musicroom, PMT and Sheehan’s, with support from the UK’s two buying groups, Euromusic and Rocktronic. The conference, meanwhile, will feature a series of presentations and panel sessions that include exclusive new market data from GfK and discussions of hot topics such as online selling and the collapse of Sound Control/Reverb – with input from all sectors. There will also be a retail-facing update from our industry’s trade body, the MIA – and a headline slot from campaigning singer songwriter Billy Bragg. There will be live updates from the event at mi-pro.co.uk throughout the duration of the day and a full report will be included in our next issue.

EVENT PARTNERS AND SPONSORS PLATINUM PARTNERS

GOLD PARTNERS

AFTER SHOW SPONSOR

Godin caught between Stentor achieves ISO9001 440 and Blue Rock Specialist guitar suppliers enter into new partnership for the distribution of Canadian guitar brands TOM HARRISON and Ben Slater, the respective managing directors of 440 Distribution and Blue Rock, have scooped the UK distribution rights for Godin Guitars and its associated brands. Both are now excited at the prospect of championing the brand again, both having experience of it from their days at Westside Distribution. “Ben Slater and I have been involved with Godin for more than ten years and we feel that together we can bring a sharper focus to the brand, which we feel it richly deserves,” noted Harrison. “On a personal note, I’m delighted to be back working with the Godin family.” Ben Slater, whose company will also carry 440’s catalogue of Baden and Yairi guitars, DSL straps, and Bullet Cable in the south – where 440 had previously been under-represented – added: “This is a great opportunity for us and we’re honoured that Patrick Godin chose us to represent Godin, Norman and LaPatrie in the UK.” “We are very happy to announce that

4 miPRO JULY 2010

Blue Rock and 440 Distribution will be our distributors of Canadian based Godin, Norman and LaPatrie guitars in the UK,” said Godin’s export sales manager, Patrick Godin. “Previously working with both Ben Slater and Tom Harrison, we’ve come to know them as driven, hard working professionals and we look forward to a successful new relationship with them moving forward.” 440 DISTRIBUTION: 0113 258 9599. BLUE ROCK: 0845 388 1183

STENTOR HAS announced that its wholly owned Stentor factory workshop in China has achieved ISO9001 certification status. Many governments and purchasing authorities worldwide now demand this internationally recognised standard for product and quality assurance management. The Stentor factory underwent a strict assessment in order to obtain its certificate. ISO9001 involves an ongoing, systematic evaluation of the system of quality management and confirms to customers and suppliers that Stentor’s management systems conform to world standards.

Achieving ISO9001 compliance further demonstrates the service and quality that Stentor provides to its customers, both in the UK and to its network of distributors worldwide. “This is the result of much hard work by the team and is a well-deserved recognition of Stentor’s commitment to high standards,” said Michael Doughty, managing director of Stentor. The picture shows a recent visit to the Stentor factory, where directors Michael Doughty and Robert Bogin, together with Luke Doughty, joined a factory outing of Stentor factory staff and family members, to Wushi. STENTOR: 01737 240226

NEWS

Conference & Expo guests will contribute to wide-ranging conference

Win big with Zoom’s Venom Mini Cooper top prize in cable competition

HEADLINE SPONSOR

BAR SPONSOR

All Exchange for Herga

ZOOM UK has reincarnated its prize draw car giveaway based upon purchases of its Venom cable range, which was last held in 2002, having given away a number of cars, as well as other prizes. This year sees the company reintroduce its draw with a Mini Cooper as the first prize, and a road legal quad bike and £1,000 cash as second and third prizes. Full details of the competition are yet to be

”

MUSIC EXCHANGE, the sheet music distributor and publisher based in Manchester, has bought Herga Music Gifts, a manufacturer and supplier of 'gifts for the musically minded'. Following the purchase, Music Exchange has announced that it is working to produce a new catalogue and order form. “Over the coming months we plan to introduce many new product lines and will insure that we have the necessary stock levels to maximise the expected increase in sales,” said Music Exchange’s Paul Connett of the deal. "We have found over the past two years that the sale of musical gifts has steadily increased. We have introduced the gifts as part of our extremely popular racking scheme, Music in

Store. With the acquisition of Herga we plan to increase the stock in the existing racking stores and are hoping to recruit some new shops to the scheme." Irene McGregor, one of the partners from Herga Music will be working closely with the new owner to help maintain the continuity of the business, which supplies a wide range of novelties from pencil sharpeners and candlesticks to tea pots and stationary. "She is as excited as we are at the prospect of taking what was already a thriving business under Herga Music to a whole new level,” added Connett. Stock is now live on the Music Exchange system and is available to order. MUSIC EXCHANGE: 0161 946 1234

Dealers will have a three in 100 chance of winning a really great prize, on top of having some fantastic guitar leads in stock.

revealed, but a brief statement from Zoom indicates that the competition will be limited to just 100 entries and the prizes awarded to trade buyers of Venom cables. “This means that entrants will have a three in 100 chance of winning, on top of having some fantastic, competitively priced guitar leads in stock,” said the Zoom UK statement. Dealers wishing to get further information on how to be in with a chance of winning one of these great prizes should contact Zoom UK on the number below or via info@venomeurope.com. ZOOM UK: 01462 791100

miPRO JULY 2010 5

NEWS

Audio Technica ups its service ante Summer schools and centres of excellence to be introduced at MI Retail Conference & Expo on June 29th AUDIO TECHNICA is to launch two significant initiatives for MI dealers at the inaugural MI Retail Conference & Expo on June 29th. The event will see the unveiling of Audio Technica’s MI Retail Summer School programme, which will be complemented by the introduction of its new Centre of Excellence scheme. Designed to increase staff knowledge of Audio Technica products in specific areas, the Summer School is open to all retailers and can be tailored to suit the needs of particular stores. The topics from which retailers can choose comprise Wireless, Live Sound, Studio Microphones, Audio Basics and Headphones. Training sessions (which will be conducted in store) will be delivered by Audio Technica’s training and product support specialist Logan Helps. The Centre of Excellence scheme has

been created to provide retailers with the tools necessary to become ‘power sellers’ of Audio Technica products. In addition to full product training, qualifying dealers will gain marketing benefits, including featured listings on Audio Technica’s online dealer database and presence in end-user advertising. Centres of Excellence will also be able to purchase their initial stocking order at attractive discounts, an offer that will also subsequently apply to an annual CoE order. Retailers can become a Centre of Excellence in any or all of three categories: Studio Microphones, Monitor Headphones and Live Microphones. To qualify, dealers must have their own premises from which to demonstrate Audio Technica’s range of products, have completed the Summer School programme and need to be able to participate in the company’s First

Impressions trial scheme. “Audio Technica is known for its dedication to customer service and by launching our Summer School and Centre of Excellence schemes we’re aiming to help retailers by improving the service they can offer to their own customers,” said Harvey Roberts, Audio Technica’s senior UK marketing manager. “Great customer service ultimately leads to increased sales and customer loyalty, so it’s an important consideration in gaining an advantage over competitors. We’re very much looking forward to booking retailers in for the Summer School sessions at the MI Retail Conference & Expo and working with them over the coming months.” More information is available at audio-technica.com/coe and for information on online booking for the Summer School training program at audio-technica.com/summerschool. AUDIO TECHNICA: 0113 277 1441

London Music Show shapes up

Joe Bonamassa will be there on the event’s opening day

Big name artists confirmed and Fender confirms its attendance at event THE LONDON Music Show’s organiser, Future Publishing, has announced that Joe Bonamassa, Newton Faulkner, Dave Mackintosh, Ian Matthews, Clem Cattini, Ash Soan and Martin Ranscombe will all be appearing at the event, which takes place on October 8th to 10th. This news comes hot on the heels of the announcement that Fender will be exhibiting at the show. Joe Bonamassa will be offering guitarists the chance to learn from him first hand at the show on the Friday (October 8th), with space on his special blues masterclass strictly limited to 150 places at £30 each, with a signing session afterwards. Other artists appearing include the Brit award-nominated singer/songwriter Newton Faulkner, who will also be giving a lesson, this time in percussive techniques for beginners, as well as playing the Live Stage

6 miPRO JULY 2010

Newton Faulkner will perform on the Saturday on Saturday. Kasabian’s Ian Matthews will be bringing his talents – and bass player Richie Blake – along to the show for a masterclass in rhythm section perfection. Tuning master and selfconfessed ‘drum guru’ Martin Ranscombe will also be on hand to share his specialist knowledge and lift the veil on the dark art of drumming.

In addition, Mikedolbear.com will present masterclasses with session artists Ash Soan and Clem Cattini, a legendary player notable for appearing on an astonishing 44 number one singles with the likes of Tom Jones and Dusty Springfield, as well as performing on Paul Weller’s new album. FUTURE: 01225 442244

7SH` Fender

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DISTRIBUTION PROFILE HIGH TECH DISTRIBUTION

A UK BUILT ADAM BLACK LIBRA UK ELECTRIC GUITAR!!!

Ben Whatsley Ben Whatsley reveals how crucial pushing for profits and not giving away margins is in order for retailers to surviveâ&#x20AC;Ś Year Established: HTD France 1988 â&#x20AC;&#x201C; UK office established 2007 Number of employees: France and UK â&#x20AC;&#x201C; 20 Is business up or down compared to last year? We are still a relatively new company in the UK so we are continuing to grow and develop. Business has been up and down, the last few months of 2009 and the opening months of 2010 sales were slow, but have started to climb again. Itâ&#x20AC;&#x2122;s an indication of the MI industry as a whole right now. How has the economic climate affected business? Although many retailers are quick to point out the downside I think this is a great chance now for the MI industry to wake up and be part of the 21st century. For a distributor like HTD, the economic climate has been good and we have been advising retailers that profit, not turnover, is essential to maintaining the longevity of their businesses. What are your best-selling lines, and why do you think they perform so well? We have just launched the Larson Brothers acoustics. To be part of a brand so integral to the very development of steel strung guitars is extremely exciting indeed. We have spent a lot of time assessing and redeveloping our RapcoHorizon business model and with Vigier, we continue to grow the publicâ&#x20AC;&#x2122;s awareness of the brand. How does High Tech feel the UK market differs from other global markets? The UK MI industry has such a rich history, but is not that dissimilar to other territories. We have a distinct advantage that HTD is a European company and can assess the effects that different markets are having. Of course each different market faces its own challenges, but I think in the last few years, possibly aided by the impact of the Internet, the MI industry really is a global network.

What distinguishes you from the competition? I think the very transparent, passionate and honest way that HTD is set up helps retailers understand that we want to invest in them. It is important to know that most the HTD staff are active musicians. As well as understanding the business, we have a personal and hands-on experience. As a distributor we have to be fair to our dealers â&#x20AC;&#x201C; but MI is naive with too many retailers giving away margin. How do you maintain a good relationship with retailers? I like to visit my dealers on a regular basis, even if it is just to see how business is progressing. I think face-to-face interaction is a very important for business. I can discuss any feedback the dealers have in a relaxed atmosphere and gain a much better insight into their business. What would you say is the biggest challenge facing the MI industry today? This refers to the point I made about retailers throwing away profit for quick sales. There is a long way to go to eradicate the prehistoric mentality of giving away profits, though after a lot of highprofile retailers have collapsed in the last 12 to 18 months, I think retailers are starting to think twice before giving away margins. What are your aims for the next 12 months? The next 12 months will see a lot of changes implemented to the way the UKâ&#x20AC;&#x2122;s MI industry is run. The changes re-shaping the UKâ&#x20AC;&#x2122;s business now represent the chance for dealers to adapt and reinvent themselves. HTD is always listening and reacting to change, so we are perfectly poised to capitalise on these new challenges.

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CONTACT DETAILS Address: High Tech Distribution UK, 4 Clifton Row, West Street, Salisbury, Wiltshire, SP2 7SJ Phone: 01722 410002 Web: htd-uk.com

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miPRO JULY 2010 9

JHS EVENT REVIEW

Accentuating

the positive JHS & Co’s 14th Event easily maintained attendance figures, despite doom and gloom elsewhere – and even attempts by the rain to dampen proceedings…

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We’re delivering first class customer service. Are you with us? Be an Audio-Technica Centre of Excellence. Our new customer service initiative is designed to equip you with the tools you need to become power sellers of our products, armed with our award-winning customer service know-how and on going personalised training programs to keep you streets ahead of your competition.

Our Centres of Excellence will be split into three categories:

Studio Microphones - Monitor Headphones - Live Sound Microphones Be a Centre of Excellence for just one, or all three. For more information visit www.audio-technica.com/coe

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miPRO JULY 2010 11

EVENT REVIEW JHS

JHS’ MD and SD, Dennis Drumm and

Alan Smith

he 14th JHS Event at John Hornby Skewes & Co’s Leeds headquarters took place from June 13th to 16th with crowds of dealers attending, maintaining the numbers, despite the unusual appearance of rain on the opening day. The JHS Event has become an integral part of the UK’s MI calendar over the years, as the distributor looks to entertain, feed and water its dealers, as well as offer a large number of special deals, including extended credit terms and end-of-line discounts. As such, retailers look upon it as an essential expo, taking the opportunity to get more quality time with JHS’ area sales managers and other staff members. “The Event shows that, whatever the economic climate, it is the proactive businesses that make things happen,” said JHS’ managing director, Dennis Drumm. “When you have a proactive distributor, such as us, getting behind like-minded dealers, you find that any situation can be turned to the positive.”

Manuel Rodriguez III alongside Alan

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Mike and Joe Hrano with the new Rory Gallagher ‘Facelift’

Of particular note this year was the launch of the new Odyssey brass and woodwind range, newly designed and targeting the student and beginner markets with the sort of quality normally the claim of far more expensive models. “I have always believed that students should be given the best possible

“

Scott Lombardo of Fishman and Regal Tip’s Dick Markus

prototypes and putting them in the hands of professionals. We’re satisfied now that we have products that will easily take players up to Grade 6 – a couple of them beyond that.” A couple of the new brass instruments stood out, with a ‘baby’ French horn with adjustable hand rest for younger hands

It is the proactive businesses that make things happen. When you have a proactive distributor, such as us, getting behind likeminded dealers, you find that any situation can be turned to the positive Dennis Drumm JHS managing director

instruments to learn on,” said the range’s designer, Peter Pollard, an instrument technician to many big names in the brass and woodwind world. “We’ve spent a lot of time designing and tweaking the

Smith of JHS

and a soprano sax in Bb, shaped like an alto, again, giving younger children the opportunity to take up the instrument regardless of size and weight issues that make it impossible for youngster to play.

Also of note is the new KG series of combo amplifiera from Kustom and a Vintage signature model acoustic, made in collaboration with fingerstyle virtuoso, Gordon Giltrap and his luthier, Rob Armstrong. Again, quality belies the price, with both the six-string and 12-string versions coming in at under £500, including a hard case and Fishman electronics as added bonuses. As well as representatives of the distributor’s suppliers (including Manuel Rodriguez, Fishman, Regal Tip, Facelift, Dunlop and Kustom) there were a handful of exhibitors at the event. Among these were Music Exchange (fresh from the news of its purchase of Herga Music Services and its novelty anmd gift products, which were also on display on its stand), Future Publishing, raising awareness for the London Music Show and Retail Up, which was offering a fascinating opportunity for dealers to add a JHS page to their websites, while maintaining their own branding. JHS: 0113 286 5381

Gerald Burns, Irene McGregor and Paul Connett on the Music Ex stand

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BARNES & MULLINS COVER FEATURE

Young Guns use Faith guitars

Young Guns go for it Regardless of the changes that have gone on at Barnes & Mullins over the years, one thing has remained in the foundation of the company’s philosophy: the dealer comes first. Gary Cooper quizzes the co-MDs about how they keep it real…

sk almost anyone in the UK’s MI trade what they think of Barnes & Mullins and the reply is very likely to contain the phrase ‘really nice people’. That isn’t idle flattery and it isn’t an accident either. B&M might be one of the country’s oldest distributors, (it was founded in 1895) but while it is among the most forward-thinking in its use of modern marketing techniques, it has

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simultaneously managed to hold onto a very gentlemanly way of doing business. After a short hiatus, during which he spent some time with Tanglewood, Brian Cleary has been back at B&M for a year, re-united with joint managing director, Bruce Perrin, the two having finally managed to buy-out the family interests, which had been holding the company back. Since they took sole control it has

been business as usual for B&M, despite the tough climate. We brought Messrs Perrin and Cleary together for a ‘state of the union’ interview and to ask why they think being good people to do business with makes very good business sense. MI Pro: Though MI Pro has covered Brian’s re-joining B&M, could we start by asking how the past year has been and how it feels to be ‘back home?’

Brian Cleary: Fantastic – it’s better than it was before. Now, all Bruce and I have to do is focus on buying and selling musical instruments, whereas for a great many years prior to that we had a lot of shareholder issues that we were having to deal with and that sapped an enormous amount of our time. So it’s the best it’s ever been, in that respect. Bruce Perrin: One thing it has done is

miPRO JULY 2010 15

COVER FEATURE BARNES & MULLINS given us an opportunity to sit down and plan out our future, which we've not been able to do before. To be fair, we had a very good framework in place before, but now we’ve been able to move forward with the emphasis on marketing our brands and trying to make Barnes & Mullins as big a help for our customers as we can be. The phrase that comes to mind is ‘user friendly’. When you talk with retailers, that’s usually the impression you get, that they find B&M easy to do business with. But that can’t be an accident – you must work hard at that, presumably. BC: The reason this works is because we’ve worked together for a great many years and we have, at almost every time, seen eye to eye on everything and we have shared vision of how we want Barnes & Mullins to be. The analogy we’ve often used is we want our trade customers to perceive us in perhaps the same way people perceive John Lewis or Marks & Spencer. It’s not just that we buy and sell musical instruments, it’s that we also try to offer the best level of service that we can – and I have to admit it sounds trite when I hear myself say that. Well that certainly raises a point. If you were to ask any distributor, they would all say they aim to offer fantastic service and that they are nice people to do business with. In fact, it’s a sentiment that appears in our pages several times a month. But it can’t

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always be true, can it? Some distributors are better than others – so how? And what is it that seems to set B&M apart? BC: It’s dead easy – there really is no rocket science. It’s not what we say in magazine articles, it’s what we do as a company on a day to day basis that counts. It’s what we do when a customer phones up with a problem. That’s what matters – not what we say. BP: My experience in the music trade – and I had ten years in retail before I joined Barnes & Mullins, during which they were my main supplier – was that they made life as easy as possible for me. If you go back to dealers who were setting up in the 60s, you couldn’t find anybody who was more helpful to them than Mark Barnes. He helped more businesses start from the 60s to the 80s than anyone and I’ve always wanted to follow his lead – I call it the Barnes Factor and I never, ever lose sight of it. His way was always to be as helpful as possible, to understand the customer’s problems and make business as easy as possible. If a customer’s got a problem with an instrument for an end-user, it’s got to be solved – it can’t be forgotten. It’s all about service and I know all our competitors say the same thing, but I really think the experience both Brian and I bring to this company is different. I had many years with Mark Barnes, while Brian had many years with John Skewes, so we have probably both been trained by two of the more

successful entrepreneurs of our industry. BC: Actually, the background that Bruce had and the background that I had were quite different in some ways and we often bring different things to a conversation as a consequence. My background with John Hornby Skewes was very much sales led, so I’ve always got that vision in mind... BP: And my experience was always from having that retail background and having originally been employed by Barnes & Mullins to run their retail store in the Charing Cross Road, so I’ve always brought that understanding of the retail side to the table. You’ve both been a part of this industry for many years and seen a lot of changes, such as the Internet and the rise, fall and rise again of the guitar as a key instrument for retailers. What else stands out as a major change do you feel? BP: The supply chain and the values have changed a lot. When I started at Barnes & Mullins in 1977, our cheapest Fenderesque guitar was £80, retail. Our equivalent now is probably £70 retail and we don’t actually sell any more now than we did then. The demand isn't any greater. Then there are the changes in the supply chain itself. You have overproduction and you have distributors that are retailers and retailers that are distributors and the buying groups – this has changed a lot. Then there are all the changes the retail sector has had to face due to the introduction of Argoses, the Amazons – and the internet in general, of course. But perhaps the biggest change for retailers is that they have had to evolve into being more than just a dealer waiting for Joe Public to walk through the door. They’ve had to stimulate business in their areas by

running music schools, for example, and there has been a huge change in the way music is taught in schools, with so many peripatetic teachers today. To be in the music industry now, you have to be very proactive to be successful. If a dealer is proactive in his area, talking to teachers, running workshops, getting out there and waving his flag, he can compete, but you can’t exist if you’re just going to do it on price because there’s no margin to be had.” The question of margins is getting very critical, isn't it? BC: Yes and I can’t think of a period where it has ever been tougher to be a retailer. We know just how hard they are having to fight to do business right now and that’s the premise of a lot of the decisions we make. It’s the reason why we don’t make our products available to the big, nonspecialist chains. It’s not that we’re against that sort of business, it’s that 100 per cent of our customer base is individual music shops and we don't want to do anything that undermines them. We’re very careful where we place our products. We don’t want our products to fall victim to being slaughtered on the internet. We’re always mindful that the retailer has to make as good a margin as possible. Every few years there seems to be a flap about ‘the role of the distributor’ and the doom-sayers predicting their demise. Yet distributors still seem to be here and are as much a part of the industry as ever. But has your role changed? Is it that you now support smaller manufacturers, or is the drive now to build your own brands – as you have done with Faith guitars? BC: I don’t think it has changed greatly. There are a lot of significant brands out

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COVER FEATURE BARNES & MULLINS

there that don't want to be their own distributors. There are greater demands on us as a supplier than there were before though. Manufacturers look around and choose the best distributor for the territory in question, but they want that company to do a full marketing job and that’s a big overhead. It’s one we're prepared to take on, however. Looking at Barnes & Mullins from outside, it does seem as if you spend a lot on marketing – considerably more than the average at a guess? BP: Yes, and if you take a brand such as Rico, for instance, there’s any number of workshops we’re doing, summer schools we’re sponsoring – helping the dealer promote the product. This is something that we perhaps didn’t have to do ten years ago. The whole concept of marketing has moved forward greatly and you also have a situation where Joe Public wants more information and there are more opportunities for him to go to workshops, so these have to be done. As Brian says, some manufacturers can’t do their own distribution, so therefore they will work with a professional company that will promote the product and that’s what we have to do. You work harder distributing other people’s products, while building your own brands as well? In your case, that has primarily been Faith, so how is that going at the moment? BC: Faith really has been a huge amount

18 JULY 2010 miPRO

of fun. It’s very rare that you have the opportunity to do something with a brand that is completely as you want it to be. We make absolutely no compromises on it in any shape or form. Whether people agree with what we do is another matter, but obviously enough do for it to be selling very well. But another nice thing about Faith is that it is a part of Barnes & Mullins, so we can take our time to get the details right, do things that other companies that are wholly dependent on one brand can’t do so easily. It's part of our strategy. We strive to have a mixture of house brands and international brands and I think that’s what our customers, the retailers, want – a mix of both. How do you feel the MI trade is doing at the moment? BC: I think the retail trade is having one of the toughest times in a very long while and if our customers are not selling, then they’re not buying from us. We’ve been very fortunate at Barnes & Mullins so far, but we are very aware how tough things are for our customers. This is why Bruce and I recently sat down and planned out what we have, with tongue in cheek, called our ‘manifesto’ for this summer. Essentially, it’s a three-point plan. We've launched a three-month summer deal, with some exceptional prices on some strong-selling products, with extended terms. Then, we’ve just announced that we recognise retailers need to be buying

B&M’s joint MDs. Left: Brian Cleary, Right: Bruce Perrin

“

I can’t think of a period where it has ever been tougher to be a retailer. We know just how hard they are having to fight to do business right now and that’s the premise of a lot of decisions we make Brian Cleary Barnes & Mullins co-managing director

small quantities and regularly, so we’ve really cut our carriage charges to the bone to accommodate that. The third thing, which we’re launching at the MI Retail Conference & Expo, is what we’re calling The String Gallery. This is a scheme that will introduce general music shops into the world of selling orchestral string instruments. It’s going to give them all the tools in product, sales skills, internet backup – everything we can think of, so they can engage in that market. How big a boost do you feel this could really be? BC: For Barnes & Mullins, what we do in orchestral strings is a significant part of our business and we genuinely believe that a lot of our customers could be doing a lot more in that area, but that they are scared of it for one reason or another. So we’re going to be trying to put together a project that will make life very easy for them – and that's what we’ll be launching at the Conference. BP: I remember from my retail days how you’d see people looking in the shop window because they were scared to come into the shop, because they were scared of making a fool of themselves and I think we are still like that. Lots of mums and dads know what a guitar is, but if a youngster wants a violin, the easiest thing to do is go to a catalogue shop and buy something that will, in fact, put the child off. The idea is for the String Gallery to be an information site that tells everyone everything they need to know. This was an idea that came out of regular meetings we had with dealers, who, when asked what they were doing

with bowed instruments, tended to say ‘well, we don't really do that area because we don't now much about it’. There’s a considerable amount of business out there that the general retailer is missing as a consequence. Back on the rock side, your relationship with Line 6 has been unusual hasn't it – sharing distribution with the manufacturer? Obviously, it enables smaller retailers to have easier access to a top brand, but how has it been working for you? BC: Line 6 was looking to sell as much as it could, obviously. The company had two people on the road and recognised that if it sent one of its people to a shop in a remote town that bought two amplifiers, it couldn't really justify that cost. But we have six area sales managers covering the whole of the UK and Ireland and if our customer in the middle of nowhere can add a couple of Line 6 amplifiers to his Barnes & Mullins order, it works well for everyone involved. It’s a very interesting model and all the parties concerned are very happy with the results. Any final thoughts you'd like to get across to our readers? BC: We understand how difficult business is for retailers at the moment and we are wholly committed to giving them the best help we can. BP: Yes, we're on their side. The sun’s shining, the World Cup is underway, not a lot of people are coming through their doors, but we are wholly committed to giving them the absolute best support we can. BARNES & MULLINS: 01691 652449

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COMPANY PROFILE ARIA DISTRIBUTION The Aria Distribution team, with Tom Bedell (third from left) and Martin Hartwell (third from right)

What’s in a name

Though it hasn't shouted the news from the rooftops, Aria has been undergoing some evolutionary changes in the way it operates in the UK and recently changed its name – it’s now Aria Distribution. Martin Hartwell explains the shift of emphasis to Gary Cooper and trails two important new lines...

ew UK distributors could lay claim to being any closer to the geeky heart of the guitar business than Aria UK – or should we say, to give the company its new name, Aria Distribution. The change took place a few months ago to more accurately reflect the way the business has evolved from being the UK distributor of the Aria guitar range, to a more general supplier. “The change of name is something we’ve gradually been working on and we’re very much focused on using that brand logo and colours in everything we do now,” says Aria’s Martin Hartwell. “As and when we have any point of contact with the customer – in this case a trade customer – we’re using that brand now. It moves away from being just Aria . ‘Aria Distribution: leading MI products’ better reflects what we are today. But, of course, this refers to trade branding. If we do any advertising to consumers, then it will be under Aria, Seymour Duncan or the product logos.” Aria is, by any standards, an increasingly significant distributor of guitar related brands, as a quick totting-up of the company’s roster shows. In addition to Aria itself, it represents Seymour Duncan, Rat, Garrison, Pignose, Fusion, Bespeco and a host of guitar refinement accessories, which represent a useful profit opportunity for

20 miPRO JULY 2010

retailers. But the company’s acquisition path hasn’t ended yet, by any means, as Hartwell reveals two new lines that are likely to ring quite a lot of cash registers in the coming year or so. The first is ZT amplifiers. Do we pronounce that like good British English speakers – 'Zed-Tee', or in the American 'Zee-Tee' way, I asked.

“

does Hartwell see the market for it? “The first ZT product was the Lunchbox and that’s very much the most compact of the range – though the Lunchbox Acoustic is the same physical size. The Lunchbox is aimed at guitarists who want all the tone of a 200-Watt RMS, 135dB at 1 metre specification, but from a tiny amp. Loud and small appeals to a wide range of

It moves away from being just Aria. ‘Aria Distribution: leading MI products’ better reflects what we are today. Martin Hartwell Aria Distribution

“Zed Tee,” Hartwell says emphatically. “They have Bob Harrison, as export sales agent for Europe, the Middle East and Africa and he’s both English and based in the UK, so we’ve got very familiar with referring to it in that way. The agreement with them came together at Frankfurt and our first stock was received in April, so we’re only about eight weeks in.” The innovative – not to say diminutive – ZT amp range has created quite a stir among players and journalists, but where

guitarists. We’ve heard of people using them to drive a stack but anybody who wants compact size, lots of tone and output – well, that’s a wide market. “The ZT Club takes the same concept, but incorporates a 12” speaker in a cabinet, which is actually not much bigger than 12 inches. We’ve found sales of that model going to jazz guitar players, who have said it is something that really works for them. “There’s a really good artist roster that goes with ZT too, including Billy Gibbons.

The take-up from the trade has been really well received – that much output from that size has generated a lot of interest.” While ZT looks set to be one of the more interesting newcomers, Aria has another trick up its sleeve with the magnificently named ‘Two Old Hippies’ guitar brand, which it is just about to launch in the UK and Ireland. This is a new acoustic guitar venture which has gained considerable interest in its native USA. Founded by a music industry veteran, business millionaire Tom Bedell, it has already received extensive coverage in Music Trades. To cut a long story short, Bedell started in the guitar trade in 1967, veered off to create a $500-million fishing tackle business and has now returned to his first love with two new guitar lines: Bedell (they will range in price from around £600 to £2,000) and Great Divide (£200 to £600). Both are Chinese manufactured, but noises emanating from the USA say that both the instrument lines and the innovative marketing being employed by the company are creating significant interest.

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ARIA DISTRIBUTION COMPANY PROFILE The Fusion gigbag team at Musikmesse this year

“We spotted what was happening with the Two Old Hippies brand last year. It breaks into three parts – the Two Old Hippies store in Aspen, Colorado and then the wider two brands – Great Divide and Bedell. We met them at January NAMM, we’ve kept in touch since and then at Messe we concluded everything. What appeals is not just Tom Bedell’s background, but the effort that they’re putting in – particularly in terms of marketing.” The latter includes some daring stuff, particularly TOH advertising in Forbes and Rolling Stone, appealing to a wealthy potential market that might be wanting a nice guitar, but won’t be reading Guitar Player. Hartwell admits that a similar approach to advertising in the UK might be beyond his reach, but understands the idea behind it. All the same, some might still be thinking ‘just what I need – another acoustic line’. So what makes Hartwell and his team think TOH can succeed in such an overcrowded market? “It's the brand’s strength that we will benefit from. They have a fantastic team in China, including Jeff Moore, who is an industry veteran and has worked for people including Fender, and Dan Mills, who was involved with George Gruhn for a long while. They’ve gone from a standing start to half their target dealers in the USA already and have five distributors on board. Tom Bedell spent four days with us recently and the UK dealers I took him to received us really well.”

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If habitual MI cynicism might be some people’s reaction to another acoustic guitar line, what about guitar bags? Last year Aria signed-up with a new instrument bag brand, Fusion. This not only proved to be a success, but has taken Aria into new territories, such as brass and woodwind retailers, who were quick to seize on Fusion’s extremely wide product range. “The strength of Fusion is the depth of products – bags for guitars, ukuleles, keyboards and DJs. It might be unusual territory for us, but some brass players have come out of the woodwork as a result. Our main expertise may be in guitars, but we don't need great expertise to sell gigbags for brass and woodwind. We just need to know about the product, because we can demonstrate its benefits just as well as we can to a guitar dealer.” Meanwhile, Aria itself is far from dormant, having scored the winning goal with FIFA, introducing the limited edition 2010 Gold Rush solid bodied travel guitar and a host of other new models, including more all-conquering ukuleles. Hartwell and his small team have been putting a lot of effort into consumer marketing their products too, with a greatly expanded online presence. “We’ve put quite a lot of effort into developing the web 2.0 side of marketing,” he says. “It’s important enough to make the effort and invest in it, but in terms of return of investment, it’s a difficult area. How much is coming through because of it? It might be easier for a retailer to calculate, but it’s harder for distributors. That said, I’m quite happy with the return we’ve had for the level of investment into this kind of marketing. Where you can tie all the marketing together, that’s when you see the benefits. I think to do it in isolation, it may be hard to see the benefit.” The next 12 months will see how well Aria can establish its new brands, as well as maintain the impetus for its established lines. One thing seems certain – despite a noticeable lack of ballyhoo, Aria has been one of the UK’s more successful MI businesses and it shows no signs of slowing down. ARIA DISTRIBUTION: 01483 238720

miPRO JULY 2010 21

STAGEWORKS COMPANY PROFILE

Treading the boards We tend to cock a curious eyebrow whenever someone decides to enter the MI manufacturing fray, even more so in these troubled times. Gary Cooper asks StageWorks Gear why it has chosen now to come to market…

hough now might seem a strange time to be launching an MI venture, there’s a strain of business logic that says a recession is the best point to unveil new ideas. Of course, you need great products and a strong sense of what you are doing, but both of those apply to a newcomer to our side of the music industry (though not the music industry as a whole) – The StageWorks Gear Company. StageWorks burst onto the scene just a few weeks ago with a triple layer non-slip mat for effects pedals - a simple idea, but like many simple ideas, a clever one. Many guitarists (not to mention keyboard players these days) lug around a patch of carpet to stop their pedals skidding around the stage – not an ideal solution – while a non-slip mat, is. It turns out that this is just the first of what is set to be a range of innovative problem-solving products from this new, British company.

“

“My background has been in live events and we are constantly involved with professional gigging and touring musicians – working musicians who spend a lot of time on the road. My brother, Rick Chambers, who’s the other half of the StageWorks Gear company, is a professional drummer and he began to realise that some of the simplest things cause the biggest problems for musicians.” Additionally, the Chambers brothers are also active in artist management, with their own company planning to launch three new acts this year. So, not only does the company’s team have a rock solid base in the music industry from which to source ideas and

We started developing a product and it went to three or four prototypes as we worked out the best combination of materials we could use. When we looked into it, we realised that it was a simple solution, but nobody else was doing it. Matt Chambers Joint founder of StageWorks

So who is StageWorks Gear and what are its plans? The company’s Matt Chambers explained that it isn’t exactly a stranger to the music scene. “The focus of what we’re developing is niche and unique solutions to common problems faced by musicians, both live on stage and in the studio.

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make sure they are needed, but it has the business sense and experience to get new products off the ground, develop them and bring them to market. “This first product, the StageWorks non-slip mat, came about as the result of a conversation with a friend of mine, the producer Andy Murray, who’s also the

keyboard player for Ellie Brooks,” Chambers explains. “He was complaining because when you’re on tour these days, you only have a finite amount of time to get your rig set up and he was having to use tons of gaffer tape to fix his pedals to the floor. Then, if you need to move your keyboard around, they’re stuck to the floor. Similarly, on recording sessions, he’d find that some of the studios have got really expensive wood flooring and they don’t want it ruined by tape. “We started developing a product from that and it went to three or four prototypes as we worked out the best combination of materials we could use. When we looked into it, we realised that it was a simple solution, but nobody else was doing it. That then encouraged us to look around and see what else we could come up with that fulfilled a similar function.” Although their non-slip mats are just starting to reach music shops now, StageWorks Gear has its next idea almost ready for launch, Chambers says. “Our next product, which we’ve just

put on patent, is for drummers, to give them access to a set of sticks if they drop one while they’re playing. Again, this came out of experience, when my brother was on tour supporting the Irish band, The Script. Their drummer was keeping his sticks in a pair of DM boots by the side of his kit. Again, there are drum stick holders out there, but they’re not very practical for use, particularly if you’re in the middle of playing and drop a stick. So that’s our next product and there’s a load of other ideas and products being developed beyond that. They’re all developed out of necessity, to make musicians’ lives a bit easier.” Though the mats, which will retail at £14.99 for a pack of two, are produced in China, Chambers is insistent that as far as possible, the company plans to make as much as it can in the UK. Indeed, the mats are packed here, into cartons that are also made and printed in the UK. As far as possible, it’s a philosophy they intend to stick to, he says, despite having his eyes firmly fixed on the export market, which he believes could

miPRO JULY 2010 23

COMPANY PROFILE STAGEWORKS

be considerable. At the moment, there is a degree of flexibility about how the company’s products will be distributed. The initial, direct-to-the-public launch was via the Stageworksgear.com website, but discussions are being held with a number of interested UK distributors which are keen to add the products to their ranges. Which distributor to choose is difficult for a newcomer. Based on the mats, the temptation might be to go with a guitar-orientated firm – but would they necessarily have the right contacts with drum specialists as well? “It is a bit difficult,” Chambers agrees. “In the meantime, we already have quite a number of dealers who are interested and we are very keen to have a good retail base selling our products. “We work on the philosophy that a lot of musicians like to try before they buy. You buy some stuff over the internet, unseen, but a lot of other products you want to see and test before you purchase them and we’re very keen to support music shops – they’re a lifeline for a lot of musicians who go to them to find out about new products and try them out. Because of that, we’ve come up with some special introductory deals for retailers.” So MI Pro readers who are interested should contact StageWorks direct? “Absolutely. We can arrange supplies direct to stores while we get distribution set up. We don’t know who we’ll go with at the moment and it’s a difficult choice – a smaller company appeals, as you don’t get lost in their catalogue, but you also need the coverage. We’re working closely with MI Pro on a mail shot to dealers in Scotland and Ireland, for example, where we can’t get to see them all personally at this stage – so we’re exploring so many options as we can. One of the issues is that a product like the mats cross over into at least four different areas – you have guitar pedals but also

electronic drums and keyboards. “I think it’s possible that we may end-up with a distributor who does some of the products and maybe some of our own reps as well, but it’s too early to say for sure yet.” Already, Matt and Rick Chambers have the products put on trial with professionals and are starting to assemble useful quotes, which will be used in advertising, he says. “Robbie Williams’ pedal steel guitar player and Ricky Wilde are just two, so far, who’ve been very supportive and given us some great quotes to use. Ricky, in particular, was saying how great they are, especially when you’re flying around on tour and you don’t have the time to have a big rig to get assembled on stage. He says the mats are perfect there, because you can just take them out of your bag, put them on the floor, stick your pedals on them and know they’re not going anywhere. “Obviously, we’ll be using those quotes on our website, but we also have a full programme of consumer advertising for the rest of the year with all the major magazines: Drummer, Rhythm, Guitarist, Acoustic – it’s an expensive business, but if you’re going to do it, you’ve got to do it properly.” And finally, even better news for the retailer whose customers take to the StageWorks mats: they don’t last forever, so could well become a consumable item, offering repeat business. Though the company says they are sturdy enough for say, two months full-scale professional touring, they will, eventually, wear out and it’s not hard to imagine them needing to be replaced due to losses. New products, well packaged, nicely priced, with easy to understand sales pitches are just what the industry needs right now. So, if the mats really are the beginning of a flow of similarly useful ideas, it looks as if StageWorks might be here to stay, which is good news for all kinds of musicians. STAGEWORKS GEAR: 01438 730 540

Matt Chambers, along with his brother Rick, hopes to establish their company as an MI problem solver

24 miPRO JULY 2010

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ZZZ KWG XN FRP

PROFILE

I WOKE UP THIS MORNING DEAN MITCHELL House Music – Sales manager

House Music’s Dean Mitchell maintains a subtle balance of MI distribution and football. What he doesn’t know about Brian May guitars and ‘The Mighty Os’ isn’t worth knowing...

www.daddario.co.uk/inked

ome time between seven and half seven is when I’ll get up on a normal day, and take the dog for a walk. Then it’s a nice cup of coffee when I get in, followed by a walk down to Woolwich station, before catching a train to London Bridge. We’re attached on to Terminal studios, so it’s always worth having a look at who’s recording that week and maybe heading down when someone interesting is there. There are tie-ins as well, because some of the artists might be endorsing our bass strings, for example. Then I’ll check my e-mails, which takes a while because we supply Brian May globally, meaning we’ll get mail from places in different time zones at all times of the day and night. When that’s done, I’ll get on the phone and start talking to all the UK dealers and do a bit of selling. We start at ten, but I’ll get there at around quarter to, in order to open up the office and warehouse. It might seem later than most, but it is rock n roll after all so no one’s up earlier than that in our industry anyway. Although we deal mostly in bass and guitar related products, we do also deal with violins and cellos, so there is a bit of variety in there. We also do a lot of our own brands, particularly bass and strings. I spend a lot of time building up relationships with dealers and ensuring they have our products on the wall as well. Outside of work, I’m a huge football fan. I hold season tickets for both Tottenham and Leyton Orient. I am a

bigger supporter of the latter, but most people will probably think that’s the wrong way round. My wife is a producer on Radio Five Live’s 606 phone-in show, so she’s also mad about football. I’ve probably got the only wife in the country who asks if we can watch Match of the Day. I also do a lot of DJing at cheesy discos, weddings and those sorts of places. I play a lot with bands as well. I’ve always worked here, from back when the Bass Centre, which we’re joined on to, was based in Wapping,

”

I’ve got the only wife in the country who asks if we can watch Match of the Day.

but I spent a short period of time at the Academy of Sound in Norwich. I moved back to London just as it became Sound Control and have been here since. I don’t have a set time when I get home, because one of the many benefits of being in London is there’s always people wanting to go for a quick drink or some other social meeting after work, which means I never get home at the same times from one day top the next.

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COMBOS SECTOR SPOTLIGHT

Line 6 Spider IV £280.83

Fender G-Dec 3 15W £279.99

The Spider IV provides 75 Watts and a 1x12” Celestion custom speaker gives some serious kick, as well as sophisticated touch response, complex distortions and a number of features that are comparable to classic vintage tube amps.

This 15-Watt model, loaded with an eight-inch speaker, features an onboard chromatic tuner and phrase sampler, with overdub and export functions. USB connectivity allows for user programming and audio recording output.

Marshall MG series £317 This solid-state lineup includes models ideal for beginners all the way up to professionals and features four customisable, storable channels and various digital effects, including reverb, chorus, delay and flange. Peavey 6505 1x12 £499

Roland Microcube £97.07

Five 12AX7 preamp tubes and a couple of 6L6GCs, along with Peavey’s Resonance control tweak provide the tonal foundations. The separate channels for lead and rhythm provide an independent three-band eq. An MSDI (microphone-simulated direct interface) allows users to direct the signal straight to a recording device or mixing console.

Six DSP effects, COSM amp modeling and a digital tuning fork are all included in a package that costs just under £100. The option of running it on battery power enhances its practicality even further, which will appeal to those wanting to have a quick jam in more unusual settings.

Led by the noise Another sector that remains fairly stable while others fluctuate radically, amp combos provide noise-making joy to beginners and pros alike. Adam Savage has a look at what’s out there…

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If musicians neglect the importance of the amp, we will never know their signature ‘voice’.

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hen thinking about how the best guitarists achieve their unique sound, the first thought that springs to mind is the instrument they use. If the most successful musicians neglected the importance of their amps, however, they would never have achieved that full tone, shuddering power or delicious effects that make up their ‘voice’. Our April edition featured a section on the best heads and cabs, so now it’s time to see what’s in the combo market. As well as being a series aimed at any novice guitarist, Fender’s G-Dec 3 range goes one step further by allowing players to create and store their work and upload to a PC, as easily as you would a digital camera, for example. Fender’s Super-Sonic 60, with its enhanced bass response and ‘fatter’ tone, incorporates long-spring reverb and a professional effects loop with level control. Its vintage channel contains pregain tone controls and the burn channel comes with post-gain eq and two-stage cascading preamp controls. Vast is a huge understatement when describing the number of Marshall amp

products on the market, but the MG series is certainly one worth highlighting. Ranging from a compact 10-Watt model, the MG series also features classic Marshall styling and that unmistakable overdrive that the British manufacturer has become known for. The JMD:1 range is a hybrid amp, combining traditional valve technology with the benefits of modern digital gadgetry. Some 16 sounds from the rotary preamp control are available through four groups – clean, crunch, overdrive and lead. The inclusion of ten entirely adjustable effects, make this series worthy in any live or studio situation. A substantial selection of over 500 presets is on offer with the Spider IV 75 from Line 6. These include settings perfected by a number of renowned artists and several based on hugely popular songs. Up to eight effects can be played at once with the optional FBV MkII foot controllers, including pitch glide, echoes, tremolos, delays and more. Another member of Line 6’s Spider family is the Valve MkII. This 40-Watt model is made up of two 12AX7 preamp

tubes and two 6L6 power tubes. An expandable effects palette allows for a great deal of experimentation, especially with the added advanced effect routing and adjustable boost function. Roland still seems to come in under the radar for many, but the company’s Cube series fights its corener well, particularly the smaller amp combos. Its best seller in this field is the Microcube. This funky little noise-maker weighs just a few pounds and is about as easy to transport as an amp can get. Representing the middle of the Cube range is the 20X. A Power Squeezer allows for maximum sustain, even at lower volume and acoustic simulation that first appeared on the Boss AC-3. Its 20-Watt output and onboard tuner makes it a step up from the Microcube, but it remains in an undoubtedly affordable price point. Peavey has released its popular 6505 series for the first time as a 1x12 combo. Aimed at the heavier market, this range is claimed to function well, whether in clubs, rehearsal rooms or studio settings. Delivering 60 Watts, this new 6505 comes with a formidable set of features.

miPRO JULY 2010 29

“ONE OF THE BEST GUITAR AMPS I’VE EVER RECORDED” ANDY JOHNS PRODUCER/ENGINEER

SELECTED DISCOGRAPHY

LED ZEPPELIN 2, 3, 4, PHYSICAL GRAFFITI (ENGINEERED & MIXED)

THE ROLLING STONES STICKY FINGERS, GOATS HEAD SOUP, EXILE ON MAIN STREET, IT’S ONLY ROCK & ROLL (ENGINEERED & MIXED)

FREE TONS OF SOBS, HIGHWAY, HEARTBREAKER, FREE LIVE (PRODUCED, ENGINEERED & MIXED)

ERIC CLAPTON CROSSROADS (PRODUCED, ENGINEERED & MIXED)

VAN HALEN FOR UNLAWFUL CARNAL KNOWLEDGE (PRODUCED, ENGINEERED & MIXED)

JOE SATRIANI THE EXTREMIST (PRODUCED, ENGINEERED & MIXED)

CHICKENFOOT CHICKENFOOT (PRODUCED, ENGINEERED & MIXED)

www.haydenamps.com

ACOUSITC GUITARS SECTOR SPOTLIGHT Kustom KG series From £59.99

This collection of solid state combos ranges from a compact ten-Watt model with volume and eq control, up to a 30-Watt version with twin input, switchable lead and rhythm channels, built in chorus, reverb and delay, as well as an FX loop, all delivered through two 12-inch speakers.

Orange Rockerverb II 50 £1,399 A completely transparent sound is achieved via the new valve FX loop and another addition is the middle control function on the clean channel. Reverb tone has also been improved and this model comes with two EL34 valves and front mounted controls.

Vox Valvetronix VT series £176 Four output choices are available, as well as 66 presets, to help even novice guitarists find a suitable sound immediately. With everything covered from entrylevel right through to units suitable for professional stage and studio scenarios, the VT series is certainly a complete one.

Having been one of the amp giants for over four decades, there is of course a plethora of other Peavey products in this category. The Vypyr 120 utilises 32-bit floating point SHARC processors, ensuring accurate likeness to the amp emulations. Debuting at this year’s JHS Event was the new KG series from Kustom, which encompasses a 10-Watt practice model to a 30-Watt option. The Kustom catalogue also features the mightier Defender valve amp, delivering 50 Watts of power and a switch that enables users to select either classic British or American tones. With a 12-inch speaker and Duo-Mod preamp circuitry in an all-pine cabinet, the Defender represents the higher end of the Kustom scale. Orange’s new Rockerverb II series, which includes the 50-Watt 1x12 combo, features several updates and changes to the original Rockerverb range, including enhanced reverb, FX loops and front mounted controls. Other combo offerings from Orange include the Tiny Terror, which was hugely popular in head form, the Rocker 30C, with its 12-inch Celestion Vintage 30 loudspeaker and the AD30TC, a two-tone channel switching amp that represents the higher end models from this particular manufacturer.

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The Vox Valvetronix series has been bolstered with the arrival of the VT range, which features sounds that accurately mimic that of numerous famous guitarists. This selection of 22 models ranges from high-gain types to boutique and vintage amps and a variety of effects, ensuring that multiple styles of guitar playing are covered. Another offering from Vox comes in the form of the VR series. Whether tube or solid-state, modern or old-school, clean or dirty, this line is also one with a wide target market. The AC30VR and AC15VR also incorporate Valve Reactor gadgetry and produce authentic and satisfying tone. Representing the higher end of the scale is Mesa Boogie, which has the Mark V combo, a unit that functions as an all-in-one collection of amplifiers from the company’s 40 year history. Mesa’s Electradyne, like the Mark V, is Simul-Class powered and features a switch for easy changing between 45 and 90-Watt output. An all-tube long spring reverb is included, with auto reverb defeat switch, for hi and lo mode selection. The Electradyne offers the same versatility of a multi-channel amp but with single-channel simplicity (achievable by a two-button footswitch with three modes).

miPRO JULY 2010 31

CONTACTS

SECTOR SPOTLIGHT ACOUSITC GUITARS Blackheart Handsome Devil £361

Mesa Mark V £2,699 From the pioneering Mark I, this product offers nine built-in patents and a footswitchable five-band graphic eq. The Mark V includes three fully independent channels and a Simul-Class power amp with Multi-Watt and Duo-Class technology, all enclosed in a robust aluminium chassis.

A dual power mode allows for either seven or 15-Watt output and separate master and level controls mean plenty of tweaking for those seeking the perfect sound. This hand-built unit includes a 16-gauge steel chassis and 12-inch 1216B Eminence speaker.

Hiwatt G50 CMR £204.95 A 1x12” high performance speaker can be added to with the new extension output and there is an optional footswitch for channel and reverb. Also, at a snip over 200 quid, the price will appeal more to the masses than high-end guitarists.

Aria ZT Lunchbox £269

Laney CUB 12R £279.95 With a 12-inch Celestion driver, it produces vintage valve tone and high quality reverb. The <1W input socket also allows the guitarist to drive the amp to extreme levels with heaps of compression, due to the 0.75-Watt output available from this setting.

This is a contender for the highest power to size ratio on the market, due to all this noise coming from such a small box, with its 6.5-inch speaker. Ultra low latency circuitry suitable for all styles and formidable frequency range means there is more to this combo than just immense grunt.

The wonderfully branded Blackheart range has the Handsome Devil combo, also available as a compact head. This amp emits a vintage tone, not unlike the old classic models from the 1960s. It’s younger brother, the Little Giant may be only a five-Watt amp, but it still packs a punch, as its name suggests. A combo consisting of an EL84 power tube and three band eq, results in a product that offers excellent output options and a range of tone up to a shuddering overdrive, for those that way inclined. The versatility that has been the basis for Hiwatt’s success is evident with the G50 CMR. This twin channel model now includes a variety of switching tones, from classic and modern styles. Next is the Hi-Gain SER 50W. This combo blends the old with the new,

32 miPRO JULY 2010

FENDER 01342 331700 MARSHALL 01908 375411 PEAVEY 01536 461234 WESTSIDE (MESA BOOGIE) 0141 248 4812 JHS (KUSTOM) 0113 286 5381 KORG (VOX) 01908 857100 LINE 6 01327 302700 BARNES & MULLINS 01691 652449 LOUD TECHNOLOGIES (BLACKHEART) 01494 557398 FREESTYLE (HIWATT) 01924 455414 LANEY 0121 508 6666 ORANGE 020 8905 2828 ROLAND 01792 702701 EMD (STAGG) 01293 862612 HAYDEN 01245 441155 ARIA (PIGNOSE, ZT) 01483 238720

Stagg MOB20 £183.95

Hayden Speakeasy Combo £1,499

Its 20-Watt output is certainly enough to fulfill its requirements as a small practice model. Equipped with a 6.5” speaker, it also has a three-band eq with mid sweep and inputs for a CD or MP3 player.

The first channel provides a clean to light crunch gain range and the second is capable of going from medium crunch all the way up to full overdrive. A pair of both EL34 and 6L6 valves are built in, the first of which producing a warm, British sound and the latter emitting a more American tone.

based on the custom DR series and including a new Hi-gain channel. It also features Accutronics reverb, FX loop and a variety of settings on the clean channel, similar to those on the custom series. Laney’s LC30-112 offers great tonal flexibility with gain and drive controls on each channel, along with independent equalisation and a switchable spring reverb. The LC30-112 is also fitted with premium ECC83 preamp valves and EL84s for the output and delivers 30 Watts of punchy, tone-drenched sound. Laney’s Cub 12R provides half the power of the LC30, but for half the price. Three ECC83 preamp valves and two EL84s in the output stage help create British tone when pushed to the limit. A good choice for those who want a standard amp without all the bells and

whistles that are unnecessary to some, is the Stagg 60 GA R. Featuring a clean and overdrive channel with separate volume controls, this 60-Watt combo includes a three-band eq, effects loop and spring reverb, with the option of DSP effects for a little extra cost. The MOB20 is one that Stagg describes as a busker’s amp, due to its portability and onboard 12 Volt battery. The rest of Stagg’s offerings consist of amps for basses, keyboards and electric drum kits, all falling in the £100 to £150 bracket. Many will remember the Pignose P7 100, which was famous for being small enough to fit, actual size, on a magazine advert page. It’s now been re-released through Aria distribution, in its iconic brown pigskin tolex attire. Like the Microcube, it can operate on either mains

power or via batteries and includes strap buttons and an internal lead storage feature. The Hog 20 and 30-Watt models are also available from Pignose, with their rechargeable battery power sources. Also obtainable through Aria is the staggering ZT 200-Watt ZT-Lunchbox combo, which can deliver almighty power through its 6.5-inch speaker. The Speakeasy Combo from Ashdown’s sister company Hayden is a 50-Watt two channel valve model with a 12” Eminence Governor Red Coat driver. Hayden also has the Peacemaker, a hand wired amplifier that provides Class A tone at an affordable price. Modern specifications are featured along with its vintage style, including reverb, digital chorus and effects loop and a four-way footswitch is even thrown in as standard.

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CASIO Electronic Musical Instruments

Celebrating 30 Years of Musical Instruments With an outstanding heritage of musical instruments, the Celviano range from Casio offers an authentic playing experience with a classic, inspired appearance. With remarkable sound quality, 88 keys, authentic AiF sound source and hammer action keyboard that replicates the true feel of an acoustic instrument, let the magnificent sound of the Celviano range fill you with classical inspiration.

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To experience the innovative and true expressiveness of Casioâ&#x20AC;&#x2122;s new pianos, visit www.casiomusic.co.uk Or call 0208 208 7826 for your nearest stockist.

www.casiomusic.co.uk The model shown is the elegant AP-420. The Celviano range starts at ÂŁ769.99

www.neumann.com

The new TLM 102

Smart. Sweet. Powerful. m.i.p.a. Award 2010

Tech Award 2010

KEYS Award 2010

Georg Neumann GmbH • Ollenhauerstraße 98 • 13403 Berlin • Germany

STUDIO MICS SECTOR SPOTLIGHT Behringer C-1 condenser mics £45

Audio Technica AT 2050 £219

The C-1 Condenser Mic is an affordable, high-quality studio tool. Thanks to its cardioid (heart-shaped) pattern, the C-1 microphone picks up your source signal, while rejecting off-axis sounds that can ruin an otherwise perfect recording. With its excellent transducer and goldplated XLR output, the C-1 is very neutral sounding and truly delivers on the promise of noise-free transmission. A die-cast body, foam-padded carrying case and a swivel stand mount round off a neat package..

The versatile AT 2050 provides consistent performance in switchable cardioid, omnidirectional and figure-of-eight polar pattern settings. Its dual large diaphragms are gold-vaporised and aged to achieve optimum characteristics over years of use. Equipped with a switchable 80Hz high-pass filter and 10dB pad, the microphone is ideal for studio and live sound use on vocals, piano, strings, drum overheads, guitar amps, and more.

Neumann TLM102 £599.99 The TLM 102 defines a new generation of Neumann studio microphones. This applies not only to the design of the microphone, but also to the price. In the interior is a newly developed large-diaphragm capsule (cardioid) with a max sound pressure level of 144dB, which permits the recording of percussion, drums, amps and other very loud sound sources. Instruments that are not especially loud also benefit from the very fast transient response of the TLM 102.

Peavey Studio Pro M2 £349 A very cool, well priced studio unit from an unexpected source, the Peavey M2 condensor has a oneinch diaphragm with gold-plated membrane, three directional characteristics (omni, cardioid or figure-8), low frequency attenuation switch, -10dB pad and a frequency response of 30Hz to 20kHz. Topped off with a carrying case and stand mount included, with a shock mount available, this pro level mic ticks a lot of boxes.

Budget report

JTS JS-1 £160.00 The JTS JS-1 is a studio mic designed for use in the most demanding applications. A specially contoured 1” super thin 24K gold plated diaphragm provides clear reproduction of all frequencies, even at high sound pressure level signals. A switchable 10dB pad is built-in to increase the SPL capabilities. It’s precise resolution and ability to handle high sound-pressure levels makes it an excellent all-purpose microphone. Included with the JS-1 is a versatile shock-mount with standard 5/8”-27 threads and is supplied in a plastic padded flight case.

With state of the art microphone technology reaching ever more widespread corners of the manufacturing world, there has never been a better time to build up a good mic collection. Prices are getting lower, discovers Andy Barrett, but the quality is holding fast. It’s good news for home studios and dealers alike…

“

For decades now, studio boffins have been collecting microphones – dozens of them, each filling different roles within the recording process.

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ometimes plagiarism is simply unavoidable, thus, it is a truth universally acknowledged that when there is a job to be done in the studio or on the stage, there is a microphone for that job – and no single microphone can be married to all applications. For decades now, studio boffins have been collecting microphones – dozens of them, each filling different roles within the recording process. However, in this age of almost unlimited access to recording technology, there are a lot of keen amateurs out there somewhat confused by the sheer variety of choice, ranging from several thousands of pounds to a few quid. As with most things relating to MI manufacturing, price is becoming less of an issue for those that fall within the ‘hobbyist’ category, as Far Eastern production brings ever increasing levels of quality for the sort of money that would have bought you a virtually unusable mic from Woolworths 30 years ago (not that there is any such thing as an unusable mic

– another truth universally acknowledged). The budget-priced mics available to the end user are plentiful, so apologies for the lack of space in this article. Here’s our rundown of items of note… Superlux was one of the first names to be associated with keenly priced studio mics and today the £99 CM-H8A offers a large diaphragm condenser microphone solution with studio optimised cardioid patterns and ‘super buffered’ ultra-low noise electronics. A step down from this is the CMH8K/HUO pencil condenser mic set, which offers no less than three capsules, set with omni, super cardioid, and uni direction for a mere £88. Stagg offers a wide range of affordable, quality microphones for the studio, with some rugged enough for live situations. In the CM series there is the CM5050, a cardioid condenser for ambient recording, great for overheads and cymbals (£33) and the CM5060 – a hypercardioid condenser ideal for drums (£38). Also the CM7050, a cardioid condenser all rounder (£61).

Continuing the PGT series is the PGT70, a cardioid condenser with 10dB pad, low cut filter switch and shock mount. Ideal for most applications (£86). Sontronics has a bewildering array of top quality studio mics that not only begin at surprisingly budget prices, but maintain incredible value right the way up its range. The Saturn, which was launched at the NAMM Show in January is a good case in point. For a mere £699 there is as much quality as many users will ever need. A genuine, pro level mic, designed in collaboration with producers, those extra months of saving will be well worth it. On top of that, there are the STC-10 (a cardioid condensor for under £100), the STC-1 (an instrument condensor, again under £100) and the STC-80 – a vocal mic that is also rugged enough for live applications – and again, less than a ton. Shure’s PG studio mics are also available as XLR versions, but beyond that the Shure X2U adapter is a modular accessory that connects any XLR mic to a

miPRO JULY 2010 37

STUDIO MICS SECTOR SPOTLIGHT QTX Sound drum mic set £229.99

This complete set of drum microphones is ideal for recording, although they can be used for live applications, too. The set is composed of a kick drum mic (designed to withstand very high input signals), four super cardioids for various percussion instruments and two wide range condensers for cymbals. All the mics are unidirectional and the pack ships with relevant mic stands (including a rim clip) and an aluminium flight case.

Røde NT1-A £195 Touted as the ‘world's quietest studio condenser, the Røde NT1-A has become as widely used as any in the business, delivering the warmth, extended dynamic range, clarity and high SPL capability. Now available as the ‘complete vocal recording solution’ the NT1-A package now includes everything the user needs for quality vocal recordings. The pack adds a pop shield, shock mount, a premium 20-foot cable, dust cover, instructional DVD with recording tips, and Røde’s unmatchable ten-year warranty.

Sontronics Orpheus £329 With omni-directional, cardioid and figure-of-eight patterns, as well as a 10dB cut/boost function, Orpheus is the perfect choice for any studio or live application. Its low self-noise and unmistakable presence allow you to record the subtlest of instruments or voices without the need to edit after. The highly sensitive 35mm dual-diaphragm capsule is suspended in its own special mount, almost floating in the large, spherical basket. computer, creating CD quality recordings. The X2U is styled to Shure’s SM57 and SM58 mics and can be used for live, as well as studios. The Sennheiser e914 is a high grade condenser microphone for demanding applications. Its sound properties qualify the e914 for sophisticated tasks and the German manufracturer touts it as a perfect microphone for ambitious recordings. Its main areas of application are acoustic guitars, cymbals, percussion, overhead, orchestras and grand pianos. The super-cardioid e606 instrument mic has been specially shaped for miking guitar cabs extremely close to the signal source. sE Electronics’ studio range is pretty much second to none, offering everything for the budget market, right up to the latest ribbon mic, designed with Rupert Neve (the RNR-1). Budget prices begin at around £100 with mics such as the sE1a, which comes as a balanced stereo pair, retaining the same capsule as the sE1, but utilising new, super-quiet electronics, housed in a restyled chassis. Great for drums, pianos, and acoustic stringed instruments. The sE X1 is a dangerous mic to search for online, but once qualified with the word ‘mic’, you should avoid any surprises. The sE X1 is the latest addition to the entry level range of sE microphones, produced with one thing in mind: to outperform every other mic on the market in its price category and then some. Samson is another expert in this area and the CL7 has broken a lot of expectations at this price. Like the finest studio mics the CL7 has a true capacitor condenser mic element, making it warmer, brighter

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and bigger sounding than electret-based elements. The CL7 features a large, 1.1-inch, ultra thin diaphragm capsule that reproduces a variety of sound sources from vocals and acoustic instruments to overhead cymbals. Samson has a whole range of studio mics worth a look, including the CO1, CO3, Q6CL, Q4CL, R21 and R21S. The Røde K2, at £599 might not be quite ‘budget’ but you get a lot of bang for very little comparative buck. The Røde K2 is the result of years of designing and building valve microphones. Its HF-1 capsule combines modern high-end specs with the character and subtleties of legendary 50s mics. Variable control of the K2’s polar patterns provides the freedom and flexibility for any recording situation. QTX Sound has the miniature cardioid condenser mic twin pack with a unidirectional, cardioid condenser, wide frequency response, 10dB attenuator for operation at high SPLs and a bass roll off switch. Their compact dimensions and high sensitivity makes them ideal for many applications, ranging from overhead drum mics to discrete use in conference and interview situations. Peavey has some exceptional studio mics, ranging up to the Studio Pro M2 (above). There are also the CM-1 and the M1 (£119 and £239 respectively). The CM-1 is a back-electret condenser microphone with simulated electronic tube response. It has a cardioid unidirectional polar pattern, a frequency response of 50Hz to 16kHz and a max SPL of 136dB. A step up from here is the M1 professional studio recording microphone, featuring a one-inch

miPRO JULY 2010 39

CONTACTS

SECTOR SPOTLIGHT STUDIO MICS sE 2000 large diaphragm cardioid £2,699

Shure PG 42 & 27 £311 & £240

The sE 2000 utilises a one-inch, centre terminated, gold sputtered mylar diaphragm capsule in conjunction with low noise Class A, FET circuitry and a transformer balanced output stage. It features a wide frequency response with a subtle presence lift and is suitable for recording studio vocals as well as most acoustic instruments. All sE microphones are closely matched, making them good for stereo applications.

The PG27USB and PG42USB microphones connect professional standard Shure microphones to any USB port with “Plug and Play”, meaning digital recording can be completed anywhere with a PC or laptop. Ideal for multi-track recording, the cardioid condenser microphones feature built-in headphone monitoring with zero latency and monitor mix control.

Superlux R102 ribbon mic £135 A ribbon microphone with figure-8 pattern, mounting bracket and cable, the R102 is an active aluminum ribbon microphone designed specifically for recording. It features the high sensitivity of a condenser microphone, yet exhibits the smoother frequency response and excellent transient response of a ribbon microphone. The speed response of a ribbon mic is optimal among all types of microphones.

Stagg PGTV90 £289

AUDIO TECHNICA 0113 277 1441 KORG (BEHRINGER/SAMSON) 01908 857100 PROEL (JTS) 020 8761 9911 SENNHEISER (NEUMANN) 01494 551551 PEAVEY 01536 461234 AVSL (QTX SOUND) 0845 270 2411 SOURCE DISTRIBUTION (RØDE) 020 8962 5080 SONIC DISTRIBUTION (SE ELECTRONICS) 01582 470260 SHURE 01992 703058 TIME+SPACE (SONTRONICS) 01837 55200 EMD (STAGG) 01293 862612 SCV LONDON (SUPERLUX) 020 8418 1470 MUSICTRACK (MXL) 01767 313447 SOUND TECHNOLOGY (AKG) 01462 480000

Samson Q7 dynamics £91 The Q7 dynamic mic brings a high level of accuracy to vocal miking applications thanks to its low mass, neodymium element. The Q7 is a handheld, dynamic that works for both recording and live performance applications. Equipped with a linear frequency response for superior reproduction, it is also designed to withstand high sound pressure levels. The mic employs a tight supercardioid pattern to reduce feedback and effectively reject signals not originating directly in front of the capsule and a special shockmounted element also minimises handling noise and provides additional protection.

Stagg, as ever, opens the door for the most cash strapped hopefuls to get in on the act and the PGTV90 cardioid tube mic is no exception. The mic comes with its own power supply, shock mount and flight case and is perfect for those looking to get into producing recordings with a classic valve mic tone.

diaphragm with gold-plated membrane, condenser, cardioid pattern, low frequency attenuation switch, -10dB pad and a frequency response of 30Hz to 20kHz. The MXL 2010 (£171) claims to be perfect in a home studio for both vocals and instruments. What makes the 2010 so versatile is MXL’s multi-pattern design with omni, cardioid, and figure-8 polar patterns. It also includes a -10dB attenuation switch for high sound pressure levels, so it's also excellent for drum overheads or guitar amps. A shockmount, windscreen and three-year warranty round off the package. The Proel-supplied JS-1E from JTS is an economic version of the JS-1 (above). The capsule and body is the same as the JS-1, but it does not have the pad and low cut function switches. It also skips the spider type shock mount, but there is a handy connection bracket, for easy mounting.

40 miPRO JULY 2010

The JS-1T is a multi-pattern studio microphone with three selectable polar patterns: cardioid, omnidirectional and figure-8, good enough for vocals, acoustic instruments and drum kits for live or studio. A specially contoured super thin 24K gold plated diaphragm delivers real transparency from 20Hz to 20kHz and handles high sound pressure level. Understanding that tube mics can wipe out a home-recording budget faster than you can say ‘phantom power supply’, Behringer introduced the T-1 and T-47 microphones. These mics represent considerable value for a studio-grade, tubepowered condenser mic. Furthermore, the B-5 single diaphragm condenser comes with interchangeable cardioid and omnidirectional capsules, making it a fantastic all-purpose mic, capturing sounds with realism, sensitivity

and accuracy, particularly for acoustic instruments, vocals and overhead micing. Audio-Technica’s 20 series comprises live and studio microphones priced between £99 and £219, with highlights (aside from AT2050 above) including the AT2020 USB, a side-address studio condenser with USB digital output. With low self-noise, the AT2020 USB is suited for sophisticated digital recording equipment. The AT2035 is designed for home, project and pro studio applications and live performance. This large-diaphragm condenser delivers detail and low noise. The Pro series offers a comprehensive offering of 12 dynamic and condenser microphones for stage and studio use, priced between £55 and £179. Highlights include the Pro 37 small-diaphragm cardioid condenser and the Pro 61 – the Pro series’ premier vocal microphone.

The Midnight Blues range includes the popular MB/DK5 (£185) and MB/DK7 (£365) drum microphone packages, allowing budding drum stars an easy ‘all-inone’ solution to drum-miking. AKG is well known for its ultra-high-end studio mics – models that sit comfortably alongside Neumann and other prestige studio brands. The Austrian manufacturer does, however, have an exciting range of budget mics under the Blue Line moniker. The AKG Blue Line series is a modular system that offers some eight different capsules for various recording functions. There are six different capsules that all function on the SE 300 B transformerless powering/output module. These are the C391, a cardioid condensator, the CK91, a cardioid, the CK92 omni, the CK93 hypercardioid, the CK94 figure-eight and the CK98 shotgun.

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The route to a great recording There was a time when a truly great microphone cost an unreal amount of money. Then came Røde, and no-one could believe how a range of microphones that performed so well could cost so little. Today, discerning producers, engineers and recording musicians choose Røde not just because they’re great mics for the money, but because they’re great mics – period. Discover more about Røde microphones at www.rodemic.com It’s your route to a great recording.

Exclusively distributed in the UK & Ireland by Source • www.sourcedistribution.co.uk/rode • T: 020 8962 5080

PLATINUM PARTNERS

GOLD PARTNERS

BAR SPONSOR AFTER SHOW SPONSOR

10:30 – Coffee/Registration

CONFERENCE SCHEDULE:

11:00 – Conference

11:00 – Introduction Stuart Dinsey, MI Pro 11:02 – Welcome Cordelia von Gymnich, Musikmesse 11:10 – Where We’re At, Where We’re Going Matt Gibbs, GfK Exclusive data from the market research specialist. 11:25 – Reverberations (Panel session) Chairman: Andy Barrett, MI Pro. Panelists: Noel Sheehan, Sheehan’s; Simon Gilson, PMT; Dennis Drumm, JHS & Co; Julia Thompson, FCN Music. What have we learned from the collapse of Sound Control, Reverb and others? 11:50 – What Has The MIA Ever Done For Us? Paul McManus, MIA

13:00-14:00 – Lunch 13:00-18:00 – Expo Exclusive meeting opportunities for Event Partners and over 100 of the UK’s leading dealers 14:00-18:00 – Cash bar Sponsor: Numark Alesis Akai 18:00-23:00 – After Show Party Sponsored by Roland, featuring The Fabulous Beatles at the Parker McMillan bar

DEALER DELEGATES: Absolute Music Solutions Ltd Ackerman Music Advance Music limited Allegro Music Amazon Argos Baird Sound Systems Ltd Balaam’s Music Bass Gear Becketts Music Bonners Music Superstore Brittens Music Bruce Millers CC Music Chamberlain Music Chappell of Bond Street Chas Foulds City Music Cliff Owen Music CODA Music Colbecks Compton Pianos Connevans Cookes Band Instruments County Music Supplies Ltd

Dawkes Music Dawsons Digital Village - Music Village Education Division Dolphin Enterprises Europe Ltd Dolphin Music Douglas Telford Duck Son & Pinker Duke of Uke East Coast Music ebgb Music Eric Furze Guitar & Son Eric Lindsey Music Euromusic Ltd Foote’s Ltd Gamlins Music Centre/Euro Music Gardonyi’s Ltd Gear4Music Gigbags in City Music Greensleeves Guitar Village Hard To Find Records Harmonics Music Heybrook Music Hogan Music Holmes Music HW Audio

12:10 – Music For All Tim Walter, Roland The industry charity’s Three Men on a Bike initiative. 12:15 – Online Selling: Threat or Opportunity? (Panel session) Chairman: Peter Heath, Roland Panelists: Katy Watson-Cave, Dolphin; David Briggs, Dawsons; Harvey Roberts, Audio Technica; Paul Marshall, Marshall. The single biggest shift in the MI retail landscape comes under the spotlight. 12:40 – Music Matters Billy Bragg The legendary singer, songwriter and campaigner talks about the importance of music and the role of retailers across all aspects of the community – and updates us on his Jail Guitar Doors project.

idrums.co.uk imuso.co.uk J.G. Windows JBS Music JG Windows John Packer Keyboard Kavern Knock on Wood London PA Centre Mann’s Music Markson Pianos McCormacks Mickleburgh Millers Music Centre Minim Music MOR MUSIC Music Room Music Station Musicians Centre Musicland UK Morlings Nevada Newcastle Drum Centre Newtons Normans Northern Music Online One Man Band

The MI Retail Conference & Expo is supported by the UK’s two main buying groups

Park Music Play Away Guitars Production Room Promenade Music Purple Turtle Music Red Submarine Limited - Gear4Music Rimmers Music Ltd Rock And Roll Music Rockbox Rocktronic Music Stores Rosehill Instruments Sharon Music Sheehan’s Sheet Music Hound Sounds of Frome SoundsLive.co.uk StageBeat Symphony Music & Technology Centre The Music Stop The Music Trading Company Tiverton Music Shop Tower Music Trago Mills Umbrella Music Vivace Pianos Wembley Drum/Guitar/PA

NEW PRODUCTS ACCESSORIES BACKLINE BASS & GUITAR DRUMS PRINT

NEW PRODUCTS ACCESSORIES 1. GATOR TSA GUITAR CASES FROM £109.95 They say: Military-grade proteciton taking cases to the next level. For: Guitarists, bassists Range: Gator cases Spec: Available for standard electric and bass guitars, classical guitars and 335-style guitars. Polyethylene outer, black powdercoated valance and hardware, surfacemounted impact diversion latch, neck cradle, crushed velvet plush interior, universal fit EPS protective foam open cavity design. From: Freestyle 01924 455414

They say: From a name you can trust, a whole range of stands and accessories designed for all performers.. For: Live & studio Range: Kamstands Spec: Stands for microphones, speakers, guitars, keyboards, instruments, sheet music, studios, lighting and truss. Steel and steel/ABS construction. From: Lamba 01582 690600

They say: A 21st-century alternative to elasticated suspensions. For: Studios Range: Rycote mic accessories Spec: U-shape Lyre suspension mount, fits mics from 18mm to 55mm diameter (incl flat-sided and tapered models), virtually unbreakable Hytrel construction, no elastic or rubber. From: Rycote 01223 700614

They say: Blending sleek, modern design with the best in trumpet protection. For: Trumpeters Range: Reunion Blues instrument cases Spec: One-inch thick shock-absorbing 'Flexoskeleton' exterior, knurled abrasion grid on bottom, wide-mouth lid, roomy interior, double helix velvet lining, highstrength corded edges, Zero-G palmcontoured handle. From: Summerfield 0191 414 9001

4. RYCOTE INVISION USM SHOCK MOUNT £74.95

3. REUNION BLUES CONTINENTAL TRIPLE TRUMPET CASE £179.50

2. KAM KAMSTANDS FROM £24.95

5. SHUBB LITE CAPO £25.99 They say: Shubb has sold over a million capos over the years – and for good reason. For: Guitarists Range: Shubb capos Spec: New lightweight ‘aerospace quality’ aluminium construction, nickel plated, available for nylon (SHL2) and steel-strung (SHL1) guitars, rubber string hold, threaded grip. From: JHS 0113 286 5381

5 6

ACCESSORY SPOTLIGHT FUSION F4 SERIES UKULELE GIGBAGS FROM £18 They say: A far cry from just a gigbag. For: Ukulele players Range: Fusion gigbags Spec:The Fusion F4 ukulele series is as tough and robust as gigbags come, specially designed to protect these vulnerable instruments, while remaining lightweight for ease of portability. 10mm, high-density foam padding is at the core of the design, with plush nylon, Fusion-embossed, non-scratch inner texture for a snug, soft and safe fit.

44 miPRO JULY 2010

For protection against the elements, the Fusion F4 ukulele series has a durable Fusion branded outer material of hardwearing polyester with two roomy external accessory pockets. The inverted zips have ergonomic rubber zip pulls to avoid scratching the instrument, while adjustable back straps and a side-grip carry handle, makes light work of transporting your favourite ukulele. Three in the range: Soprano (£18), Concert (£19), Tenor (£20), Baritone (£22). Available in: black/blue, black/orange or black/grey. From: Aria 01483 238720

6. TC ELECTRONIC POLY TUNE TUNER £75 They say: Are you still tuning one string at a time? For: Guitarists, bassists Range: TC Electronic floor pedals Spec: World's first polyphonic tuner, strum all strings and LED display indicates which are out of tune, dropped tunings from Eb to B, ambient light sensor automatically adjusts LED brightness, chromatic tuner mode (when single string is picked). From: TC Electronic 0800 917 8926

WWW.MI-PRO.CO.UK

BACKLINE NEW PRODUCTS

1. DIGITECH JAM MAN DELAY LOOPER £389 They say: Attributes never-beforeoffered by stage-ready, individually controlled loopers. For: Guitarists Range: Digitech effects pedals Spec: 16 seconds of stereo delay time, tap tempo footswitch, expression pedal input, eight delay types, three programmable presets, USB conneciton, downloadable Jam Manager looper librarian software, custom loop Jam Lists for live recall. From: Sound Technology 01462 480000

2. PALMER 3-EASY THREE-WAY ROUTER £TBC They say: An economy version of the Triage router, guaranteed to leave an impression. For: Guitarists, live applications Range: Palmer routers Spec: Switches input signal between three outputs, steps up 9V power supply to 30V, silent switching, I/O set to unity gain, loZ out, outputs 1 & 2 floating and isolated, output 3 non-isolated, discrete Class A FET input amp is similar to the input stage of a hi-Z tube amplifier. From: Adam Hall 01702 613922

3. PROVIDENCE STOMP BOXES $POA They say: Used by such notable artists as Gus G of the Ozzy Osbourne Band and Robben Ford. For: Guitarists Range: Providence pedals Spec: Models in range include: ADC-3 Anadime chorus, FBT-1 Final booster, HBL-2 Heat Blaster distortion, PHF-1 Phase Force, SDR-4 Sonic Drive overdrive, SOV-2 Stampede overdrive, VLC-1 Velvet compressor. From: Godlyke +1 973 777 7477

‘Playing’ Live is so much more than just launching clips. Find out how 64 buttons can put Ableton completely at your ﬁngertips, visit: 4. TC ELECTRONIC NDR-1 NOVA DRIVE £219 They say: Guitarists everywhere, start your engines, because your tone is about to take a new turn. For: Guitarists Range: TC effects Spec: Dual engine, digitally controllable, true bypass overdrive & distortion unit, overdrive/dry mix, distortion with twoband eq, each channel stackable or parallel function. From: TC Electronic 0800 917 8926

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www.novationmusic.com/launchpad

miPRO JULY 2010 45

BASS & GUITAR NEW PRODUCTS SPOTLIGHT GUITAR 1. FRAMUS DIABLO 7-STRING ELECTRIC £1,879

FRET KING COUNTRY SQUIRE EVOCATION £POA They say: Fret King’s new Stvdio series designed by Trev Wilkinson to evoke historic guitars. For: Guitarists Range: Fret King Stvdio series Spec: Swamp ash body in see-through blonde maple rosewood, custom Fret King double pole mini humbucker with vari-coil option, shallow C-profile neck, rosewood fingerboard, Wilkinson WT3 bridge. Wilkinson takes up the story: “Quite what influence the original Paul Bigsby guitar, built for Merle Travis, had on Leo Fender is anyone's guess, but my feelings are it was quite profound. They were certainly aware of each others efforts in the fledgling industry we find ourselves in today. “Les Paul, Leo Fender and Paul Bigsby would hang out together. They were actually drinking buddies and would just ‘hang out’ at Paul's house. “One day, Travis asked Bigsby to

“

What influence Paul Bigsby had on Leo Fender is anyone’s guess.

make a special guitar that was solid, but could sustain like a steel guitar and could be easily tuned. “Travis sketched out a design. Before you know it there was an instrument with six-on-a-side tuning heads and a solid body and that was probably the first production solid body electric guitar. “I personally feel that the head stock was influenced by a much earlier design found on an acoustic guitar built by J Stauffer, who, coincidentally, was the guitar builder that CF Martin was apprenticed to in 1811. “Looking at this head stock you can see the Tele and Strat influences later popularised by Fender. “Whatever happened, I think the Merle Travis guitar was more a piece of art than just a guitar. Embellishments and design ideas from another time, all in all a very cool guitar. How I wish I'd have been a drinking buddy of theirs too.” From: JHS 0113 286 5381

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They say: More headroom with powerful, full-bodied, yet clean distinguishable lowend frequencies. For: Guitarists Range: Framus electrics Spec: Arched mahogany body, maple bolton neck, rosewood fingerboard, Seymour Duncan Blackouts Phase I pickups (AHB1N 7, neck; AHB-1B 7, bridge), Framus locking machine heads, TonePros tune-omatic bridge. Available as leftie and in variety of finishes. From: Warwick +49 0374 225550

2. FRAMUS PANTHERA 7-STRING ELECTRIC £2,059

3. FRET KING BLUE LABEL ELAN SUPER 60 SSP & HBP £679 & £699 They say: A classic design that combines sophisticated looks with a high spec build. For: Guitarists Range: Fret King Blue Label Spec: Double cutaway body, 12” radius premium rosewood fingerboard, angled-back asymmetric six-in-line peghead, Wilkinson WVP vibrato, classic set-neck. From: JHS 0113 286 5381

They say: Fans of heavy electric guitar tones and drop-tuning styles will love this one. For: Guitarists Range: Framus electrics Spec: Arched mahogany body, set mahogany neck, rosewood fingerboard, Seymour Duncan Blackouts Phase I pickups (AHB-1N 7, neck; AHB-1B 7, bridge), Framus locking machine heads, TonePros tune-o-matic bridge. Available as leftie and in variety of finishes. From: Warwick +49 37422 555 3000

4. WASHBURN 55 SERIES ACOUSTICS FROM £452 They say: Represents Washburn's new deluxe acoustic models. For: Guitarists Range: Washburn acoustics Spec: Solid Canadian Spruce top with variety of tonewoods for back & sides. Available in dreadnought and grand auditorium body styles, Fishman equipped acoustic electrics. From: Sound Technology 01462 480000

4 5. WASHBURN 10 SERIES ACOUSTICS FROM £170

They say: All-new range featuring a variety of body shapes and wood combos. For: Guitarists Range: Washburn acoustics Spec: Mahogany backs & sides, tops are spruce (WD10 & WMJ10), flame maple (WD10F, WMJ10F, WD10FCE & WMJ10FCE. WD10FCE/WMJ10FCE with cutaway and Fishman electronics. WD10S & WMJ10S with solid spruce top. WD11S & WMJ11S with solid cedar top. From: Sound Technology 01462 480000

6. MADAROZZO ELECTRIC GUITARS & BASSES £TBC

They say: After well over two years of product development the Madarozzo Guitar project is right on track. For: Guitarists Range: New range Spec: Proprietary ‘advanced guitar architechture’, custom designed and manufactured hardware, two models in range: Madrose guitar and Madchilli bass. From: Madarozzo 020 8816 8368

miPRO JULY 2010 47

NEW PRODUCTS DRUMS & PERCUSSION

DRUMS SPOTLIGHT

2 1

MAPEX BLACK PANTHER SNARES £POA 1. CANOPUS SNARE WIRES ¥POA

2. MEINL BENNY GREB SAND HAT £358

3. MEINL BYZANCE FLAT CHINA £259

They say: Demonstrate distinct existence of every particle of sound even in the middle of large volume of sound. For: Drummers Range: Canopus accessories Spec: Two in range: CPSS-BB14DR (dry) and CPSS-BB14NP (chrome), spiral wires, 1mm end plate, knitted nylon fibre belt. From: Canopus +81 3 3247 0330

They say: Every Byzance cymbal is a piece of art and has its own unique sound characteristics which can never be duplicated. For: Drummers Range: Meinl Byzance Spec: Hand hammered, B20 bronze, sand blasted surface, various hammer techniques, noticeable weight difference between top and bottom, vintage sound with modern clarity. From: Active 020 8693 5678

They say: Flat profile China cymbal for a unique blend of sounds and tones. For: Drummers Range: Byzance Traditional Spec: B20 bronze, light hand hammered, uniform thin lathing, thin weight, 16” and 18” (£300) sizes available, no bell, short sustain, soft attack. From: Active 020 8693 5678

48 miPRO JULY 2010

They say: An entirely new and improved Black Panther snare drum range. For: Drummers Range: Mapex Black Panther Spec:14 models in range. New shell construction, new snare strainer and butt, new hoops, new lugs, new bearing edges, new air hole, new finishes. Specification describing size, shell type, individually named . Models include the Fast Back 12x7 5.1mm maple shell, Phat Bob 14x7 maple, and the Stinger 10x5.5 steel shell. From: Korg 01908 857100

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“I was amazed and Impressed”

Musical Instrument Co.

Build Quality: 5/5, Sound Quality: 4.5/5, Value for Money :5/5. Acoustic Magazine reviews the AU-24T Ashbury solid koa Tenor Ukulele

Just a few of our Leading Brands... Blueridge have taken America by storm with their authentic vintage style guitars, and now we have made them available in the UK. This range, renowned for spectacular value for money, continues to receive excellent reviews in all the best known guitar press, including Guitar & Bass, Guitarist, Guitar Buyer, Acoustic Magazine... For the Gypsy in your soul! These beautiful guitars pay homage to the Selmer and Maccaferri guitars of the early 20th century. They have solid tops, are a joy to play, and look and sound like the real thing, right down to the excellent reproduction of the original tailpiece. More to the point, they are very affordably priced.

The best selling aluminium whistles in the UK. Renowned for their clear sound, they appeal to whistle players of all standards. Though ideal for beginners, they are professional instruments and are used on stage by many leading players.

The Kentucky mandolins are the pinnacle of affordable bluegrass instruments, and offer exceptional quality at excellent prices. These mandolins are a very welcome addition to our growing section of great quality bluegrass instruments, which includes mandolins, banjos, dobros, guitars and more.

A new range of Ashbury ukuleles, tenor guitars and mandolin family instruments have been designed by British Luthier Phil Davidson and are hand made in Vietnam. Ashbury also has a professional quality range of Acoustic Guitars, Mandolins, Banjos & Fiddles, Basses, cases, electrics and more manufactured to a high standard in China and Indonesia.

A competitively priced range of student squeezeboxes, including Piano Accordions from 12 to 120 Bass, B/C, D/G and Cajun one-row melodeons, and Anglo and English concertinas, all ideal for beginners.

The leading brand of resonator guitars, with a long US heritage, available in the UK exclusively from Gremlin Music. Saga Music, have applied the same dedication to quality to these guitars as they have to the Gitane and Blueridge guitars, and the results are spectacular.

SK120 Rated ‘Exceptional’ in Acoustic Magazine. “A wonderful little amp designed by people who understand what musicians need”. Also Guitar & Bass have awarded the SK60 a massive 82%. We distribute these ShireKing Acoustic Amps along with Headway’s very popular pickups for acoustic instruments, including the Snake 3 and SA1 pickups, and the ‘Band’ violin and cello pickups.

As well as being the first point of call for all the hard to find traditional musical instruments your customers are asking you for, Gremlin Music is a one stop shop for any musical instrument retailer. We can supply a massive range of acoustic musical instruments, spares, accessories, strings, books and DVDs. Become a Gremlin Dealer and give your customers a better choice! We pride ourselves on the personal touch - you can always reach us by phone during working hours, and we’ll always send your order as fast as possible, no matter what the size. If you’re a dealer, you can browse our website for prices (retail and wholesale), contact us by email, and place orders online! We’ve been in the business for over 25 years, and can offer you an experienced, friendly and professional service.

www.gremlinmusic.co.uk

post@gremlinmusic.co.uk

Tel: +44 (0) 1903 203044 (9.30 - 5.30 Mon - Fri) | Unit A, Easting Close, Worthing, West Sussex, BN14 8HQ

4. ZILDJIAN 8 & 10-INCH ZXT TRASHFORMER £69.50 & 84.60

NEW PRODUCTS DRUMS & PERCUSSION

They say: Add a little trash, expand your sound and enhance your set-up. For: Drummers Range: Zildjian Trashformer Spec: B8 bronze alloy, ten-inch and eightinch models, mis-shapen splash/china style cymbals, function standalone or as ‘white noise’ layer on other cymbals, brilliant finish. From: Yamaha 01908 366700

5. SONOR PHIL RUDD SIGNATURE SNARE £379 They say: AC/DC’s drummer finally comes through with a snare of his own – and it’s heavy metal, of course. For: Drummers Range: Sonor snares Spec: Based on Sonor Horst Link Signature brass model snare, 1mm chromeover-brass shell, double-ended lugs with Tune Safe system, die-cast hoops, 14x5-inch, 20 snare wires. From: Sutherland 029 2088 7333

6. MEINL BYZANCE RAW BELL RIDE £380 THESE PAGES ARE SPONSORED BY MIKEDOLBEAR.COM, THE LEADING ONLINE RESOURCE FOR EVERYTHING DRUMS.

VISIT WWW.MIKEDOLBEAR.COM FOR MORE DETAILS.

50 miPRO JULY 2010

They say: A dry, dark, but projecting cymbal that looks as good as it sounds. For: Drummer Range: Byzance Traditional Spec: B20 bronze, heavy hand hammered, 20inch ride, untreated raw bell creates fat, projecting sound that has wide spectrum. From: Active 020 8693 5678

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Mark King Signature Series Bass Amp Developed in close consultation with the legendary British bass player, the Ashdown MK500 Mark King Signature Series bass amp delivers breathtaking clarity, precision tone shaping facilities and a stunning dynamic range. An advanced design using only discrete components with no ICs ensures absolute sonic integrity, while the revolutionary Harmonic Emphasis control introduces a stunning top-end ‘zing’ – like permanently playing with a new set of strings!

“It’s so dynamic – so alive! This amp takes my sound to a whole new level.” Mark King

Celebrating 30 years of Level 42 The Mark King Signature Series Gold-Plated Amp Head A very special version of a very special amplifier We’re making just thirty examples of this stunning, 24-carat gold plated bass amp, each signed and numbered by the man himself. But don’t worry if you’re not lucky enough to get your hands on one of these very special amplifiers. The standard Ashdown MK500 Mark King Signature Series head is exactly the same 575-Watt funk powerhouse, minus the bling. See it on the Ashdown website and hear it on tour with Level 42. Check out www.level42.com for dates.

www.ashdownmusic.com www.level42.com

RETAIL NEWS

BPM complements trade

Last chance for FCN offer

Fourth annual DJ event offers VIP passes added to package in association with MI Pro

THE BPM SHOW, in association with MI Pro, the official trade sponsor of the event, is offering free complimentary VIP passes to MI and DJ retailers, as well as installers, distributors, manufacturers and those associated with record labels or the press. The event, the biggest in Europe dedicated to the DJ market, is promising that this year will be the biggest and best yet. Running from Saturday October 2nd to 4th, BPM has

become a major attraction since its debut in 2007 for everyone related to the industry, as well those who simply have a passion for DJing and dance music. BPM pulled in an impressive 2,200 visitors for its inaugural show, putting on a weekend of gear demos, networking, seminars, workshops and live performances. In 2008 the event went on to better its attendance by a further 300. Last year, it moved from the Donington Park Exhibition

Centre to the Birmingham NEC to accommodate the continuiing growth and to benefit from improved transport links. This switch of venue resulted in a 50 per cent increase in numbers – to 3,897. With this year's figures expected to rise further and with many stating that they would prefer not to attend at the weekend, the Monday date has been added. The exhibition area contains everything from DJ mixers to

PA systems and lighting effects to production hardware and software. This gathering is an opportunity to meet with other DJs and like-minded individuals from the world of dance music. Delegates will be required to prove their status to be eligible for the complementary pass (by providing a trade reference from an exhibiting company) and those who have previously taken advantage of the offer can log in on the website to sign up easily. VISITBPM.CO.UK

B&M eases costs for retailers BARNES & MULLINS has announced a reduction in its carriage charges for orders under £250 as an incentive for retailers to take advantage of smaller orders in the current, tight economic times. A statement from the general MI distributor read: “For many retailers, carriage charges can be a cost that is easily overlooked, with a number not fully appreciating how these ultimately add up and affect a store’s net profit. “In these more challenging times, Barnes & Mullins has recognised the need for some retailers to have the option of buying smaller quantities more often, thus reducing the frequency of high-value invoices and excess money tied up in slower-selling stock.” The new carriage fees are applicable to the UK mainland only and are reduced from 52 miPRO JULY 2010

PERRIN & CLEARY: One of the fairest carriage schemes in the industry £7.50 to £4 for all orders under £250. All orders over the £250 threshold will continue to be despatched carriage free. “With these new lower charges and our policy of never charging carriage on backorders,

I believe Barnes & Mullins offers one of the fairest carriage schemes in the industry,” said joint MD, Brian Cleary (pictured right with his co-MD Bruce Perrin). “Also, with our partnership with UPS and our

current investment in online technology for the future, we are confident that we can continue to rapidly despatch fully traceable orders long into the future.” B&M: 01691 652449

FCN MUSIC has kicked off its summer trade offer season by giving dealers the chance to organise their buying programme for the 2010 sales season. The offers are available for one month from June 11th, meaning that, as MI Pro goes to press, there is still a week or so remaining. “We are conscious that it is very tough out there for our retailers, so as well as fabulous deals and quantity discounts we have included some very special payment term options," explained Julia Thompson, FCN's commercial director. "We are aware that our offers are keenly awaited, so this year they feature a fabulous extended credit deal or an extraordinary four per cent discount for early settlement. There are special offers for Aulos recorders, J Michael brass and woodwind instruments, Walden guitars, Lee Oskar harmonicas, Tycoon percussion and many other popular lines.” Full details of the offers can be found at the FCN website, in the password-protected, exclusive dealer area or by contacting the FCN sales office on 01892 603733, via email here, or through dealers' own area sales representative. Alan Pine (Scotland, Northern and Central England, North Wales): 07860 486123. John Haddock (London, South and East England, Channel Islands): 07831 832170. Neil Bye (South and West England, the Midlands, Central London, South Wales): 07836 501304. Stephen MacRory (Republic of Ireland and Northern Ireland): 0876 504169.

WWW.MI-PRO.CO.UK

bringing brands together

The Leisuretec Listings Plus 2010 • Call us to Order Your Copy • Experience • Choice • Value • Service Sound • Lighting • Special Effects • Distribution Power Squared • Tel: +44 (0) 1525 850085 • www.leisuretec.co.uk

MIA NEWS

an update from your industry trade association

Musicguard: putting money in your till Musicians need insurance cover more than most and the MIAâ&#x20AC;&#x2122;s insurance partner can help dealers earn more, too...

t's a sad fact, but musical instruments are stolen, damaged or lost every year and the popularity of online auction sites are making it ever easier for unscrupulous thieves to sell stolen instruments and musical equipment. Not only is there often considerable personal sentiment associated with having an instrument stolen, but without insurance many musicians could be left seriously out of pocket â&#x20AC;&#x201C; and letâ&#x20AC;&#x2122;s face it, there arenâ&#x20AC;&#x2122;t many musicians that cope with that. WHY MUSICGUARD? Musicguard, the MIAâ&#x20AC;&#x2122;s preferred insurance provider and main sponsor, is a company that was founded by musicians in 1997, a fact reflected in the present accumulation of its tailored products and services, covering everything from a child learning

to play the violin at school, to musicians earning a living with their equipment. This also includes the likes of the professional DJ, sound engineers and others.

With Musicguard, musicians can choose the level of cover they need. Each policy is tailored toward the needs of the individual, with three basic cover options, which include:

1. Home and studio: covering equipment at a single location; 2. Flexicover: suitable for musicians/DJs that only take some of their equipment to gigs; 3. Select: suitable for musicians/DJs that take all of their equipment to gigs; For gigging musicians, most venues now require minimum levels of public liability cover. Musicguard policies provide ÂŁ1m liability cover as standard with the option to top up to ÂŁ5m. Musicguard is one of the leading specialist insurance providers for musical instruments, covering more than ÂŁ80 million worth of equipment for over 10,000 musicians in the UK. The insurer is so confident of this, it will pay double the price difference to customers who find equivalent cover cheaper elsewhere within 28 days of the policy start date.

BENEFITS FOR RETAILERS If you run a music shop, website or mail order business, you can join the Musicguard affiliate programme, which offers dealers the chance to earn extra money for referring customers to us. All that is needed for this is to stock counter-top leaflets or to display Musicguardâ&#x20AC;&#x2122;s website banners. HOW TO SIGN UP Retailers can visit the website to sign up securely online â&#x20AC;&#x201C; This will only take a couple of minutes. All that is needed is the provision of details of the store or business, contact details and bank information to receive payments. Also, for simply being an MIA member, Musicguard offers dealers a 15 per cent discount on their own musical equipment insurance. visit musicguard.co.uk/mia and create a policy. MIA: 01372 750600

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54 miPRO JULY 2010

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LOCATION REPORT RETAIL

Cambridge MILLER’S MUSIC/KEN STEVENS Established over 150 years ago, Miller’s Music is not only Cambridge’s biggest music store, it also claims to be the first recorded music shop in Britain. The most unique aspect of this shop is its partnership with Ken Stevens, a store literally joined at the hip, creating one giant building of musical loveliness. Miller’s is a proper piano specialist, two floors of them up to a selection of Bechstein grands. Presentation is clearly taken very seriously. Everything is immaculately polished and arranged to ensure enough space to move around. The Please Touch Me signs placed on all the pianos is a nice touch, making the place welcoming. Ken Stevens offers a bit of everything else, with a nice guitar section and percussion area. The staff are friendly and knowledgeable and there is a family atmosphere across both shops that makes them attractive to a range of people from new starters right up to expert musicians. CAMBRIDGE STRINGS Just down the road from Miller’s lies this great little shop. This tiny string specialist has only been around for a year. Stocking a wonderful range of bowed and pluckable products, this charming little store cleverly fills a niche in the Cambridge MI market. Upstairs comprises a violin display, a selection of accessories and an array of sheet music. The instruments on show in the window set the tone for the rest of the store, with a nice selection of the now ubiquitous colourful ukeleles. The lower level is home to cellos, classical acoustics and a small room used for lessons. DIGITAL VILLAGE The Cambridge link in Digital Village’s UK wide chain offers a very different atmosphere. A long-haired student loudly riffing in the corner amid a medley of other sounds is a stark contrast to the quieter stores around the city. WWW.MI-PRO.CO.UK

As one of the world’s most famous cities, it’s not surprising that Cambridge offers a variety of stores for musos to get their teeth in to. Adam Savage had a look around…

The manager explained that this is where young people come to kill time and play guitar with like-minded others. With a great selection of guitars, basses, digital pianos and keyboards, Dig Vig offers a similar ‘come and play’ mentality to that of Miller’s, but for a different kind of muso. Although part of a chain, its aim is to come across as a local store. Products on display range from entry-level instruments right up to the higher end of the scale. ARENA MUSIC Arena Music ticks all the boxes of the allround, traditional UK MI shop. Stocking more or less everything, this store is perfect for catering to the needs of a variety of different customers. Arena’s main attraction is its highly impressive guitar stock for a shop of its size. From floor to ceiling lie swathes of electrics and acoustics of varying price, and a room with a cosy leather sofa for some solitary strumming. Business has started to improve in recent months, probably due to people being less reluctant to spend on luxuries. With customers regularly coming from Kings Lynn, Saffron Walden and even Suffolk, this place has established a great reputation. WOOD, WIND & REED A retailer that supplies a more unusual musical stock was always going to have an alternative feel, but upon entering Wood, Wind & Reed, it becomes clear that this place is a highly unique specimen. A workshop on the main shop floor with no dividing wall or obstruction of any kind allows the visitor to observe craftsmanship first hand, while a second room has a selection of sheet music and a display of finished products. Upstairs though is where one of the biggest surprises lies. The selection of reeds on this floor is surely a contender for the UK’s largest, with a highly organised arrangement. Availability, choice and quality means this store delivers exactly what its name suggests. miPRO JULY 2010 55

THE PLACE FOR BUSINESS

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440 DISTRIBUTION . . . . . . . . . . . . . . . . . . . . . . . 0113 258 9599 A ARIA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01483 238720 ALLPARTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0870 442 3336 AVSL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0845 270 2411 B BILL LEWINGTON . . . . . . . . . . . . . . . . . . . . . . . . . 01268 413366 C COVERNOTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0121 327 1977 CBAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 020 8816 8368 D DADDARIO . . . . . . . . . . . . . . . . . . . . . SALES@DADDARIO.CO.UK DBT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0800 234 2848 F FCN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . WWW.FCN.CO.UK FENDER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . WWW.FENDER.COM FOCUS MERCHANDISE . . . . . . . . . . . . . . . . . . . 020 8245 9035 H HOT ROX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0115 987 3163 J JAM PERCUSSION . . . . . . . . . . . . . . . . . . . . . . . . 0151 494 1492 L LEISURETEC . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01525 850085 M MARSHALL AMPLIFICATION. . . . . WWW.MARSHALLAMPS.COM MCLELLAND/GREMLIN MUSIC. . . . . . . . . . . . . . . 01273 491333 MEL BAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 020 8382 8010 MUSIC SHIPPING CO. . . . . . . . . . . . . . . . . . . . . . . 01562 827666 O OCARINA WORKSHOP . . . . . . . . . . . . . . . . . . . . . 01536 485963 P PROEL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 020 8761 9911 R RICHARD GUITARS . . . . . . . . . . . . . . . . . . . . . . . 07531 935 399 RITTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 020 8816 8368 ROBERT MORLEY . . . . . . . . . . . . . . . . . . . . . . . . 020 8318 5838 ROTHWELL AUDIO . . . . . . . . . . . . . . . . . . . . . . . . 01204 366133 S SOAR VALLEY MUSIC . . . . . . . . . . . . . . . . . . . . . 0116 230 4926 T TEAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01923 438880 W WIND PLUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0116 243 1698 WORLD RYTHM. . . . . . . . . . . . . . . . . . . . . . . . . . . . 01242 282191

SUPPLIER SPOTLIGHT

MARKETPLACE INDEX

The UK supplier is among the most forward-looking in the country, but with its roots firmly in place...

ince starting off as a retailer over 50 years ago on Shaftesbury Avenue, Bill Lewington has grown from a renowned brass and woodwind dealer and repair specialist to a distributor of various brands, from guitars to brass. With a brand portfolio that now stands at over 60, Bill Lewington is particularly proud of its two most successful brands, Dean Guitars and Ddrum, which both represent the direction the company has taken, from traditional instruments to a more rock n roll approach. Dean Guitars, which is known mostly for its electrics, is targeted predominantly at metal guitarists, with a number of extreme designs sure to catch the eye of the heavier riffing guitarist. Ddrum is a similar story, with several ranges of aggressive looking acoustic kits with names such as Diablo and Dominion, as well as several other models for the general drummer too, of course.

You would expect a company with a history such as this to struggle with modern concepts, but this is not the case. A supplier with a consistently updated website is a rare blessing and with social media and online marketing high on the agenda, it seems Bill Lewington is more contemporary minded than many of its competitors. Its worldwide reputation may stem from its original function as a fashionably located retailer, but it is now being taken seriously on the global scene as a distributor, especially since it has established a number of big deals with international manufacturers, such as Muramatsu Flutes of Japan. Although now considered possibly the smallest part of the company, instrument repairs is still a major area of business for them. Phil Williams, who has been there since the beginning and, unsurprisingly, possesses heaps of experience, is responsible for this department, proving that although Bill Lewington is a very forward-thinking company, it has never abandoned its roots. As well as establishing new brands and maintaining those already in their lineup, this distributor has much more in the pipeline, such as the DOA event, a Dean Guitar party set to take place on September 25th. It’s remarkable how much Bill Lewington has changed since it began, but it seems that now it has found a market that really allows it to compete and grow. BILL LEWINGTONON: 01268 413366

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MI MARKETPLACE AMPLIFICATIONS

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To find out more about the JVM Series and other Marshall products contact: Marshall Amplification plc Denbigh Road, Bletchley, Milton Keynes MK11DQ www.marshallamps.com

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Call Tom Harrison on 01132 589599 or email - tom@440distribution.com

Order online

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The sound of experience dBTechnologies UK 16 Whitebeam Close Newhey, Rochdale OL16 4ND Direct: 07595 672157 Freephone: 0800 234 2848 mail: sales@dbtechnologies.com www.dbtechnologies.com

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INTERNATIONAL LTD

The UK’s fastest growing supplier of Professional Audio and MI equipment direct to the industry! Supplying you with our ever expanding range from

Acoustic, Celtic and Traditional Musical Instrument Specialists Become a Gremlin Dealer and give your customers a bigger and better choice! We pride ourselves on the personal touch - you can always reach us by phone during working hours, and we’ll always send your order as fast as possible, no matter what the size. We’ve been in the business for over 25 years, and can offer you an experienced, friendly and professional service.

Email: post@gremlinmusic.co.uk Tel: +44 (0) 1903 203044 (9.30 - 5.30 Mon - Fri)

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MI MARKETPLACE GUITAR PARTS

The UKâ&#x20AC;&#x2122;s Premier Guitar & Bass Parts Supplier

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Want your shop SEEN? Want your service APPRECIATED? Want your Products SOLD? We believe in power in numbers and want the UKâ&#x20AC;&#x2122;s specialist stores to be seen, appreciated and most of all get their rightful place BACK at the heart of guitar sales in the UK. DON'T be a sceptic. SEE that positive things can happen! Make it happen by calling us at your earliest opportunity

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OCARINAS

tel: 01536 485 963 fax: 01536 485 051 email: sales@ocarina.co.uk

Making Music in Schools Since 1983 UK made rainbow ocarinas from Ocarina Workshop are easy to play and great fun to teach with. These pocket-sized instruments are popular with kids & well-tuned. Together with 'Play your Ocarina' music books, they are the key to successful music-making in many schools around the country. Make sure school ocarinas are on your counter-top and available when customers request them! Quote ‘MI Pro’ when you order 12 Ocarinas & 12 Books and be amazed at the ocarina’s potential... Trade orders are sent by return: free delivery & no minimum order

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MI MARKETPLACE PERCUSSION & DRUMS

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Grand & Upright Pianos by Elysian, Grotrian-Steinweg, Bechstein, Monington & Weston and other famous makers John Morley Clavichords, Spinets, Harpsichords, Virginals & Celestes

Antique, Modern & New, Rental, Repairs, Sales lists & colour brochures on request.

Robert MORLEY & Co Ltd. Piano & Harpsichord Makers Established 1881

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D IN THE L AST WOR

MI PRO

MI Pro is the only place the UK’s MI trade turns for the news and analysis of everything going on in the industry. Aside from that, we appreciate the fun that lies at the root of everything we do, so this is the section to crack open a beer, put your feet up and have a laugh. If you have any pictures you’d like us to include, send them to mipro@intentmedia.co.uk...

RETRO

PIC OF THE MONTH THE BOWFRIDGAPHONE Here we see the Toronto-based artist, Iner Souster with his bowfridgeaphone. It looks and sounds pretty weird and wonderful, until you actually pop along to Souster’s blog-spot (http://inersouster.blogspot.com) and see that the musical inventor actually does quite a lot of this sort of thing. The bowfriedgeaphone, apparently, does exactly what it says on the tin and creates the sound of an instrument made from parts of a refridgerator… Whatever that might be.

MI ICON JULY 2002 Cover Stars: Sound Technology discusses the swings and roundabouts of third-party distribution after the news that Apple has subsumed Emagic and its popular Logic music production software News: Apple buys Emagic, Live! And Disco International magazines ‘suspended’ by Highbury {Publishing Dreadnought and Exclusive co-operate on Martin distribution, Bob Kelly leaves MIA Features: DGC, Vestax Europe, JHS Event, Yamaha and Classic fm, BMF guide, Giraffe Stands, Electrofix technical services Products: Groove Tubes GT series mics, Vintage VHS1, Ovation CC series, Aria Mac 35, Yamaha PF 500, Fret King Eclat, Italia Modena, Mobius Midi Tapper, Yamaha GC1 baby grand, Yamaha U5 upright, Steinberg Cubase SX, Applied Acoustics Lounge Lizard, Brauner Phantom mic (listed at £13.99 – would have been a bargain... If true)

look back at previous MI Icon entries will throw up a series of revolutionary success stories that were usually due to huge leaps forward in quality, value or manufacturing technique. Rarely, however, will we choose an instrument that was, well, to put it bluntly – a bit rubbish. The Casio VL-Tone is surely a contender for being one of the most bizarre products in MI history because of its ability to function as both a ‘synthesiser’ and calculator. This may appear as some kind of joke until you learn that the VL-Tone not only encouraged Casio to enter the world of MI manufacturing, but also sold over a million models and sparked a revolution.

To be a little more precise, the instrument also uses a cake tin and a salad bowl along with other bits and pieces. Souster has attracted the attention of more industrial sounding outfits, such as the Fembots. “Around 2000, I had been working with sculptures and I plugged a microphone in a piece I was making with an old speaker and an amazing sound came out of it,” said Souster in a recent interview. “I switched gears and I started getting into full time building instruments.”

Casio VL-Tone In terms of quality and choice of sounds it was certainly limited, with only flute, piano, guitar, violin and the weird ‘fantasy’ option on offer, all of them delivering highly questionable likenesses to the instruments they were emulating. Ironically it was these basic tones that was part of its appeal and when word got round that when played through the line output it actually sounded mildly acceptable, a number of relatively big names began to experiment with it. An example would be German band Trio, who used the VL-Tone on their hit record Da Da Da. With a resurgence of retro styles becoming increasingly common in popular music today, we could even see a

resurrection of the product in the near future. Artists such as Moby and Goldie have already utilised the sounds in some of their work. It also features a selection of ten pre-loaded rhythms made from just three drum sounds, which is a far cry from the keyboards and synthesisers of today. Price was another reason it sold so well between 1979 and 1984. It cost just £30, which is great value for a product that allows you to play a catchy tune and do your maths homework at the same time. Some might disagree with the VLTone’s icon status, but there are certainly those out there who will remember this little gadget fondly, despite its obvious drawbacks.

Number one singles: Gareth Gates: Anyone Of Us (Stupid Mistake) Number one albums: Oasis: Heathen Chemistry, Red Hot Chili Peppers: By The Way

64 miPRO JULY 2010

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SOUNDALIKES AIRBOURNE

MI SPACE

ELAINE SMITH Company/job title: D’Addario UK – marketing manager Years in the industry? Three years. Before that I was working in the clothing industry First single bought? Just Can’t Get Enough – Depeche Mode. I also had a dodgy perm at the time… Favourite album? Singing Bones by Handsome Family. I’m a bit of a fan of Gothic Americana and not many musicians can get away with playing a musical saw so beautifully. Currently listening to? Black Keys, Band of Horses, Broken Family Band and Johnny Dowd – I saw him in York recently and he brought the house down! Favourite musician? E from Eels – Love a man with a beard Which instruments do you play? I have a Martin guitar I treat very badly so it’s not playing. I want to learn accordion. Are you currently in a band? No, I much more prefer to be an appreciative audience member

Hard playing Aussie classics rockers Airbourne made a name for themselves with a crunching 70s sound, this explosive quartet are the latest to fly the flag for uncompromising four chord rock n roll, and are about to unleash second album No Guts, No Glory. Here's how they make their noise... JOEL O'KEEFE – guitar and vocals – 76 Gibson Explorer, 71 Gibson SG, Marshall SLP, Marhsall JCM 800, Marshall Kerry King JCM 800, Marshall DSL DAVID ROADS – guitar and vocals –

the international monthly magazine for music instrument professional and everyone in the MI business

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RYAN O'KEEFE – drums – Tama Coral Blue Starclassic Performer, 18"x22" kick, 5.5"x14" snare, 9"x12" tom, 10"x14" tom, 16"x16" floor tom, 16"x18" floor tom, Iron Cobra Power Glide twin pedal, Iron Cobra Lever Glide h-hat stand

NEXT MONTH

A full report on everything that went on at the MI Retail Conference & Expo, a major new pro audio/MI crossover company on the cover and sector spotlights examining the school rental market and accessories. EDITORIAL: ANDY BARRETT mipro@intentmedia.co.uk ADVERTISING: JODIE HOLDWAY jodie.holdway@intentmedia.co.uk

BRUSSELS, 1840. ADOLPHE SAX DREAMS UP A NEW INSTRUMENT. BRUSSELS, 2010. STAGG INTRODUCES THE ALL-NEW 77-SA ALTO SAXOPHONE.

FEATURES: F/F# link lever Full regulation screws for left and right hand Blue steel springs Upgraded felts Stop bumper on crook key

All Stagg woodwind instruments are fully checked and professionally set up by Staggâ&#x20AC;&#x2122;s in-house technicians prior to shipping.

Please call the UK sales team on 01293 862612, contact your area sales manager, or log on to our dealer website at www.emdmusic.com for more details.

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The V-Studio 20 from Cakewalk: an audio interface and control surface with Boss eďŹ&#x20AC;ects and Guitar Tracks recording so ware. Itâ&#x20AC;&#x2122;s all you need to jam, play, record and mix killer music. Call 01792 702 701 or visit www.roland.co.uk/vs20