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CONTENTS: Introduction - Pilar Zulueta ...........................................3 Green Lantern.....................................................................4 DC Comics............................................................................6 Thundercats ........................................................................7 Looney Tunes......................................................................8 Harry Potter ......................................................................10 Happy Feet........................................................................11 Scooby-Doo......................................................................12 Tom & Jerry .......................................................................13 UEFA ....................................................................................14 Pucca ...................................................................................15 WBCP Contacts................................................................16
We’re incredibly excited to be showcasing our ambitious plans for the growth of the business, driven by our investment in new content to support our unrivalled portfolio of brands. Last year we said we would deliver, this year we’ve proved that we really are offering an unprecedented range of brand new local and pan-European opportunities supported by an incredible slate of new movie and television content. From the Looney Tunes, who will be spreading their unique colourful chaos in 3D animated shorts and in an all-new half hour series ‘The Looney Tunes Show’ to the vast universe of DC Comics, with the Green Lantern movie scheduled for release in Summer 2011 and a new Batman movie on the slate too; we’re entering one of the most exciting periods in the history of our business. The long-term growth of the Harry Potter franchise and its future as an entertainment evergreen is a key priority for us and we can’t wait for the upcoming release of the seventh film: Harry Potter and the Deathly Hallows – Part 1. After the phenomenal success of Happy Feet, we have Mumble and friends dancing back onto the big screen in Happy Feet 2, plus new licensing opportunities like Thundercats which is set to roar back onto the small screen in a new animated series and UEFA for which we are the exclusive licensing agent for all competitions until 2013. All this and I haven’t even touched upon Scooby-Doo, Pucca, Tweety, our TV brands including Gossip Girl and Vampire Diaries and our vast vintage catalogue which is home to some of the greatest movie and animation brands of all time. We’re very proud to play such an integral part in the European licensing industry and we’re very grateful to all our licensees and retail partners who support our brands. We look forward to catching up with you all to discuss our commitment to new content and the amazing opportunities our studio has to offer. Pilar Zulueta Executive Vice President and General Manager Warner Bros. Consumer Products EMEA
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t mics Super Heroes tha are the two major DC Co an tm Ba 3D d n an ree rn -sc nte big La w Green th have ne next couple of years. Bo will dominate over the sing in June 2011 and ea rel rn th Green Lante wi nt me lop ve de in s movie mmer 2012. Batman planned for su ss-divisional working dy Warner Bros’ new cro bo em ll wi rn nte La n Gree licensing division to working closely with the dio stu the th ing TV series. wi ds metho the film and forthcom for y nit rtu po op of maximise the window ll (Casino Royale and ted by Martin Campbe ec een dir ing be is film e Th Hal Jordan AKA The Gr Reynolds as test pilot an Ry rs sta d an ) ye ne Golde r. d Mark Strong also sta s Lantern. Blake Lively an elite group of superheroe an rps een Lantern Co Gr ch Ea the il. of ev rt ht pa is fig d ro an he e Th protect the good to rse ive Un the of s r chosen by the Guardian that gives them the powe are given a Power Ring rns nte ower. La n ee Gr 00 3,6 of the imagination and will-p within the limits of their ing st yth Fir an rn: ate nte cre La d n an ee to do vie - Gr Animated Original mo rse ive to Un ed DC nn th pla ng nt l-le nte A ful new co DVD in 2011/2012, with on d se ea rel be ll wi t Fligh l film release. follow up the theatrica
Bruno Schwobthaler, Senior Vice President Sales and Business Development, WBCP EMEA “With the success of Superman and Batman on the big screen it is time to introduce some of our other heroes to the European market. We have a huge catalogue of untapped heroe s in our portfolio. The Green Lantern has always been part of the Justice League where we've had a licensing programme in Europe for the last 15 years. He is a top five character in the US, having been around since the '40s - instantly recognised and loved. We're taking a franchise approach to Green Lantern, which will see the brand live beyond a single movie and sit alongside iconic superheroes such as Superman and Batman. The central appeal of the Green Lantern will be his intergalactic action, mixed with the power of imagination, which makes anything possible.”
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pressive slate of Warner Bros. has an im velopment which are superhero movies in de een alight over the going to set the big scr next two years. to The Dark Knight For Batman, the sequel on and scheduled for is currently in producti three of the animated release in 2012. Season the Bold Batman:The Brave and adcast in series is scheduled for bro year, while the first quarter of next and the Bold the Batman: The Brave in Vol 3 DVD was released e the new sid ng alo 10 20 er Septemb s Bro r video game from Warne t. en Interactive Entertainm an’s iconic rm pe Su , ile wh Mean tector is role as the Ultimate Pro initiative g being used in a licensin me on ntal which embrace’s envir rman Save responsibility. The Supe aces all genders br the Planet message em help businesses to s and demographic group and promote and consumers create ucts and services. ecologically sound prod
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Alfredo Lopez, General Manager, WBCP Spain ”Batman continues to be underpinned by Batman: Brave and the Bold in the children’s business, supported by a Batman classic approach for teens and adults that uses our vast array of back catalogue imag ery. Batman the brand hasn't reached its full poten tial yet and this is something we are focusing on in all areas of our business. The opportunities are endless with such an iconic super hero that appeals to boys of all ages. Similarly, Superman still has more room for growth as a property. That's why we are really focusing on our complete DC portfolio, creating an unparallel ed array of content from the big screen to consumer produ cts.”
“The popular 1980’s cartoon class ic is back, with Bandai a s global master toy fo r the newlook animate d series.”
Paul Bufton, General Manager, WBCP UK “Thundercats has been a cult popculture phenomenon for the past 25 years k deeply not only sun s paw its had and has lines, apparel toy into television, but also ks. boo and comic t century The new Thundercats is a 21s appeal will t tha es seri the of re-imagining ers ract cha the to viewers who have loved ers com new ng you as l wel all their lives, as e. chis fran the to the orginal The storylines remain true to battle evil and d goo of es forc the series led fab the for st each other in the que mpions cha his and -O Lion er. Pow Stones of our hon lty, loya of learn valuable lessons . ode epis ry eve in ty and mortali the global Bandai has already signed as that early ing hav and e, nse master toy lice property.” the for commitment is a great sign
assic is back, 80’s cartoon cl The popular 19 y for the obal master to gl as ai d an B h wit ated series new-look anim tly in series is curren The brand new mation and arner Bros Ani W at on ti uc d pro in 2011. oon Network will air on Cart e original D release of th The recent DV s. 200,000 copie series sold over
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its Looney Tunes ised a banner year for Warner Bros. has prom planned. mber of new initiatives brand in 2011, with a nu shorts o and a half minute 3D On top of a series of tw w 26 - episode and Wile E Coyote, a ne featuring Road Runner due to air in the Looney Tunes Show is animated series of The re traditional ving away from the mo first quarter of 2011. Mo ll follow a half-hour animation wi seven-minute shorts, the n a number of th a main story and the variety show format wi e Melodies, a on – such as the Merri cartoons within a carto as Taz and where characters such series of music videos g original songs. Marvin the Martian sin es to build, e programme continu The Looney Tunes Activ . hy lifestyle for children promoting a more healt at retail in ld so en be ve oducts ha One billion branded pr s forged global le categories. WBCP ha three years across multip d Intersport, as e Waters, McDonald's an partnerships with Nestl sket in Italy and ions including Lega Ba well as sports associat ions. nce Basketball Federat the Spanish, UK and Fra to grow from es nu nti co ess c busin The Looney Tunes Classi in excess of 10M softlines with, to date, strength to strength in fashion retail in 5,500 outlets at fast vintage garments sold across EMEA.
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Tweety
Tunes The only Warner Bros. Looney g nsin lice own its h wit character new chapter a ns ope ety Twe e, mm gra pro World of with the launch of The Little r to eight fou d age s girl at ed Tweety. Aim mes such as nature, years old it will touch on the cultures and pets. ld wor friends, flowers, music, content including It will be supported with new tha g t was released in a follow up to the Tweety son clips and web assets. eo 2009 and, for retailers, vid
Anoush Kevorkian, Executive Director of WBCP France
“Warner Bros has promised a banner year for its Looney Tunes brand in 2011, with a number of new initiatives planned.”
“Looney Tunes is Warner Bros. Consumer Products top grossing brand ever and EMEA is currently leading the units of Looney Tunes billi charge with over one on e years! The beauty products sold in less than thre tent that we have con of of the brand is the depth en by Looney driv is s ines bus food to offer. Our with the likes of ps rshi Tunes Active through partne r and French Ulke , sico Pep ero, Ferr Nestle Waters, ’s biggest ope Eur grocer System U which carries s is lead by ines bus l are app Our . licensed food DTR demand to on ply sup our classic artwork which we a, Asd g udin incl s iler Europe’s biggest reta rt. We’re now rspo Inte and ona cad Mer ur, Carrefo lerating our Looney incredibly excited to be acce h new content in the wit in aga e onc ring Tunes offe w and brand new 3D Sho form of The Looney Tunes ing the vast array of ent plem com ly shorts. Perfect se new shows will the content that already exists, , adding a new bow our to ng stri nal add an additio ing our eas incr dimension to the characters, g our inin nta mai lst whi n relevance to childre s who know and ent par h wit tion nec con al historic their own childhood.” love the Looney Tunes from
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AL THE FINAL THEATRIC INSTALMENTS: Harry Potter and the 1: Deathly Hallows Part 19th November 2010 Harry Potter and the 2: Deathly Hallows Part 15th July 2011
Paul Bufton, General Manager, WBCP UK “The Magical World of Harry Potter has just opened in Florida and the reaction to the theme park has been amazing. We recently had the one millionth rider on the main attraction - The Forbidden Journey and the park has only been open for six weeks. There are always new consumers entering the world of Harry Potter whether it be by the books, DVDs, video games or consumer products. This self-regeneration means that the franchise will continue to provide new experience with the brand and open new opportunities with partners. The “world of” consumer products programme breaks the Harry Potter business down into several key themes; good versus evil, magical transportation, magical creatures and magical places, depending on consumer group or industry, different themes have less or more relevance. The themes are the core of the franchise and fans old and new can come into the franchise and associate directly with them.”
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BERS MAGIC AL NUM published 1997- year first book sold mber of books 400 million – nu d at box office ms have grosse fil nt ou am – $5.3bn sold mber of DVDs 110 million – nu sold umer products $7bn – value of cons ) les (UK to date Harry Potter Sa GO LE 9 3 392,8 of Harry n, but the World sio lu nc co its g in near for Warner Bros. The film series is evergreen brand an as ue aintain in nt co ill Potter w e scheduled to m ar ts en ev g in ild is bu e end of 2012. Th A series of brandtween now and th ; be 11 ty ili 20 ly sib vi Ju s d d’ an the bran mber 2010 ve No in s m fil o tw o 2011; three vide includes the final films in Q2 and Q4 e game. os e th on of e ph as ile le DVD re r and a mob tte Po y rr Ha GO is LE Exhibition, which games, including Harry Potter: The e ng ud di cl ar in iz ts W e en th ev Live s and the next five year er sal er ov s iv tie Un ci at n er te touring this summ ed en op ch hi w er tt World of Harry Po Florida. st film in rt so re o Orland niversary of the fir an h nt te e th k ar m Furthermore, to 2011 will see the ilosopher’s Stone, Ph e th e d an r tte Harry Po and back catalogu DVD collections e et pl m co of e releas k promotions. complete artwor st time ever, the fir e th , r rs fo , ne rt ar ye pa This ailable for l seven films is av for licensees collection from al m content, ideal fil of s ur ho 24 an including more th es. ng est, with ra le ab ct of colle is now at its strong up elin g sin en lic ialist Noble, The Harry Potter collectables spec by ed in jo y m To e Mattel. master-toy license Jumbo, Lego and , ro sb Ha , di un M a Trefl, Rubies, Cart
Mumble Tap-dancing penguin, in Happy returns in winter 2011 s Warner Feet 2. The original wa grossing Bros.’s second highest delivering family film of all time, and $390m at the box office, st Be even won an Oscar for Animated Picture. return of The sequel will see the or Gl ia, their Mumble, his true love New son Eric and the Adelies. nk Ha characters will include pe ing nguin Azaria as Sven, the fly Damon as and Brad Pitt and Matt urning ret Will and Bill Krill, plus film – st voice talent from the fir d Robin an Elijah Wood as Mumble mon. Ra d Williams as Lovelace an d ule ed The DVD release is sch on ild bu to for Q2 2012 and is set o tw e siv es the success of the impr the for te million units sold to da original film. es, Marketing and Salvador Viramontes, VP Sal Retail WBCP – EMEA of the much loved “Happy Feet 2 sees the return and Gloria, played by Mumble, played by Elijah Wood, including the Pink and his crazy cast of friends Adelies led by Robin Williams. first the platform of success that the We are gearing up to build on ery tion sta s, expecting big things from toy movie generated and we are and publishing. products, apparel, accessories visual rantee great music, incredible With Happy Feet 2 we can gua ” piest feet to ever hit the ice. effects, and of course, the hap
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TV: Scooby-Doo Mystery Incorporated - Q 1 2011 DVD: Scooby-Doo Camp Scare – Oct ober 2010 UK Nationwide M ystery Mansion Tour – Q 4 2010 Live Action DVD : Scooby-Doo Curse of the Lake Monster – October 2011 Interactive: Scoo by-Doo and the Spooky Swam p – Q4 2011
The evergreen monsters and mysteries cartoon continues to perform at retail and new programming in 2011 will add further impetus to the brand. Scooby-Doo Mystery Incorporated will re-invigorate the franchise with its launch at the end of Q1 2011. It brings Scooby, Shaggy and the rest of the gang back for today’s more media-savvy generation. Before that, there is a full-length animated DVD release in October 2010 – Scooby-Doo Camp Scare and Q4 will also see the launch in the UK of the Mystery Mansion tour with cross-divisional PR and marketing support from Warner Bros. A new live-action film releases on DVD in October 2011. Scooby-Doo: The Curse of the Lake Monster is the sequel to Mystery Begins which was the number one non-theatrical title on week of release in 2009. It will be backed by a national TV and online advertising campaign.
Maurizio Distefano, General Manager, Italy & Agent Markets
Toys Success Scooby-Doo master toy licensee Character Options has seen international sales of its Scooby products grow 260 per cent year on year in 2010, thanks largely to its Scooby-Doo Goo collection. Working with the brand for more than 11 years, it has become the firm’s most successful long-term product line. A major refresh of the brand will happen in 2011, backed by a new marketing and promotional plan. Character Options is working with Warner Bros. in giving Scooby a fresh Gooey look for 2011 with many exciting new lines being previewed for spring/summer.
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“Mystery Inc is very close to the original franchise; in fact it sees it going back to its roots, while giving it a modern twist at the same time. The close relationships between the characters really shine through. Set in a haunted town known as Crystal Cove, instead of in Coolsville, this series marks the first time there has ever been a romantic relationship between Velma and Shaggy.”
WBCP has a new programme of product development for the Tom and Jerry brand called Twice the Mischief Twice the Fun which contrasts the personalities of the characters. New style guides will touch upon contrasting themes of chaos and laughter, big and small, naughty and smart, friends and foes. The brands receive constant support with TV and DVD releases (24 to date), with more scheduled. A new feature-length animation featuring Tom and Jerry in a Sherlock Holmes mystery was released in Q3 2010.
Peter Bichler General Manager, WBCP Germany “Tom and Jerry has the unique ability to be relevant and current for both parents and children. We are seeing growing interest in Tom and Jerry on two clear levels - one on the children’s side in crafting, stationery products, food and promotions and the other with adults exploring vintage applications in soft lines. We are investing heavily in the development of trend right sales materials to leverage the stay at home mentalities and frugality that European consumers are acting upon.�
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Warner Bros. Consumer Products is managing the licensing programmes for all UEFA national competitions until 2013 including UEFA EURO 2012™. UEFA and WBCP will work together on creative programme developments, including mascot and art programmes. The two companies will also jointly oversee the selection process to recruit new licensees and official retailers for all programmes and national competitions.
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“Warner Bros. Consumer Products is managing the licensing programmes for all national competitions until 2013 including UEFA EURO 2012™.”
Stéphane Fillastre Director Retail & Business Development, WBCP “We’re absolutely delighted to be extending our relationship with UEFA to manage licensing programmes for all national competitions until 2013 including UEFA EURO 2012™. Sport is one of the purest forms of entertainment and as a leading entertainment licensor we intend to bring football fans everywhere a collection of officially licensed products that is broad, creative, compelling and innovative in all aspects. We look forward to working with licensees and official retailers who share this vision.”
Bruno Schwobthaler, Senior Vice President Sales and Business Development, WBCP EMEA “We are very proud to be the appointed licensing representative for Pucca and to have the opportunity to use our commercial know - how to expand the presence of Pucca into new markets, product categories and retail channels. It’s a truly unique brand and a perfect addition to our expansive portfolio of iconic properties.”
Pucca is a fashionable and aspirational brand for girls and women who are not afraid to pursue what they want and know how to get it. Overall it is the story of a girl who loves a boy and makes the first step - she chases him as opposed to the other way round. With her signature style and indomitable determination, the adventure of Pucca carries you away on the exhilarating ride of her ultimate quest to make the boy of her dreams, Garu, hers and to actively chase him. Playing upon 10-year-old PUCCA’s love affair with Garu, we have seen Valentine’s Day promotions in Italy and France where flowers and PUCCA press packs were sent to key journalists. A comprehensive programme of advertising, dedicated trade supplements, social networking campaigns, trade show and editorial activity is being undertaken across Europe.
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WBCP EUROPE, MIDDLE EAST & AFRICA (EMEA) LICENSING HEADQUARTERS Warner Bros. Consumer Products Warner House 98 Theobald’s Road London WC1X 8WB UK Tel: +44 207 984 6100 Fax: +44 207 984 6101 WBCP EMEA LICENSING OFFICES FRANCE & BENELUX Warner Bros. Consumer Products Immeuble Le France 115-123, ave Charles de Gaulle 92525 Neuilly sur Seine Cedex France Tel: +33 1 72 25 13 00 Fax: +33 1 72 25 13 76 GERMANY & AUSTRIA Warner Bros. Consumer Products Humboldstrasse 62 22083 Hamburg Germany Tel: +49 40 22650 0 Fax: +49 40 22650 419 ITALY & SWITZERLAND Warner Bros. Consumer Products S.p.A Via Ugo Foscolo, 1 20121 Milan Italy Tel: +39 02 721 28463 Fax: +39 02 721 28250 SPAIN & PORTUGAL Warner Bros. Consumer Products S.A Martínez Villergas, 52 28027 Madrid Spain Tel: +34 91 216 03 00 Fax: +34 91 216 06 12 UNITED KINGDOM & IRELAND Warner Bros. Consumer Products Warner House 98 Theobald’s Road London WC1X 8WB UK Tel: +44 207 984 6100 Fax: +44 207 984 6171 WBCP EMEA LICENSING REPRESENTATIVE OFFICES Egypt, Greece, Hungary, Israel, Poland, Romania, Russia, Scandinavia, South Africa, Turkey For representative information, please contact WBCP EMEA Headquarters
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