what we do.
Data Quality & Enhancement Solutions Catalog
Canada's leading provider of contact data quality and enhancement services
www.interactdirect.com
DATAQuality HYGIENE & ENHANCEMENT Data & Enhancement Solutions SOLUTIONS CATALOG
ABOUT US
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Interact Direct is Canada's leading provider of contact data quality and enhancement services. We help marketers and corporate database managers across the U.S. and Canada improve and maintain tens of millions of contact records.
Contact records are often considered among an organization's most valued assets. Yet, many organizations neglect to invest in even the most basic data maintenance solutions. Or, when a process is in place, it's often slow, incomplete, and expensive.
Interact Direct uses massive reference databases, specialized software, and expert Data Analysts to convert your current contact data into organized files that are clean, up-to-date, and reliable. The small investment you'll make in these services will pay for itself many times over in reduced waste, higher response rates to your marketing communications, less returned mail, faster bill payment, more accurate business intelligence, and higher customer satisfaction - to name just a few.
Data Cleaning Service Delivery Options:
You can access Interact Direct’s data cleaning and enhancement services on various platforms including: professional services, self-service websites, and automated on-demand applications.
Your account representative will be pleased to discuss the options available and help you choose the delivery option best suited to your situation.
Other Services:
Interact Direct provides managed, one-to-one marketing and communication solutions for organizations across Canada and the U.S. Services include:
• Managed marketing database solutions. • One-to-One document composition. • Personalized direct mail, e-mail and fulfillment services.
How may we help you improve your contact data and communication programs?
email us at sales@interactdirect.com or call 1-877-637-4319
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Canada’s Leading Provider of Contact Data Quality and Enhancement Services
OUR SERVICES
As Canada’s leading provider of data quality and enhancement services, Interact Direct provides you with more capabilities, features and flexibility than any other alternative. You can mix-and-match from our services menu to solve your current needs while knowing you have the flexibility to add and modify services in the future.
DATA S T R U C T U R E
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Name & Address Parsing
Deliver variable messages, not variable disasters.
Name data that’s not properly organized into its component parts (title, first name, initial, last name and suffix) is difficult, if not impossible, to use for variable messaging campaigns. And, nothing ruins a brilliantly planned campaign faster than poorly formatted personal data! The same issues occur with address data. Street names may not be properly separated from cities, provinces, and postal codes. Unit numbers and street numbers are often inconsistently formatted.
At Interact Direct, we have the expertise and proprietary tools to solve these formatting problems efficiently and accurately. Why would you want to fix them any other way?
DATA H YG I E N E
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Address Verification and Correction (AVC)
14 Million Mailboxes and counting!
Ensure your contact data contains complete and accurate address information with Interact Direct’s Address Verification and Correction (AVC) service.
Your contact file is cross-referenced with Canada Post’s 14 million record master database of all Canadian addresses. The address data on your file is standardized to Canada Post’s official format and validated to ensure you have the correct street name and number, city, province, and postal code. Corrections are made automatically when the proper address is found. Accurate addresses provide you with several benefits including: faster and more successful mail delivery, reduced postage costs, reduced returned mail processing work, and higher match results for other data processing hygiene services like NCOA and merge/purge.
National Change of Address (NCOA)
Lost: 20% of your customers! Fortunately, we know where they went.
It’s a startling statistic, but it’s true. One in five, or 20% of Canadian’s move every year. Thankfully, Interact Direct has the National Change of Address (NCOA) database to help you keep track.
Your contact file is cross-referenced with Interact Direct’s NCOA database that which is updated monthly by Canada Post. We maintain a 3-year history of movers including prior and current addresses. When a match occurs between your contact file and the NCOA database, your file is updated with the new address.
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DATAQuality HYGIENE & ENHANCEMENT Data & Enhancement Solutions SOLUTIONS CATALOG Keeping tabs on movers is an easy way to reduce your mailing costs, increase your response rate on marketing promotions, improve collections, and reduce the costs of processing returned mail and tracking down updated addresses.
Duplicate Elimination and Merge/Purge
Perfect matches in a less than perfect world.
In a perfect world, duplicates wouldn't exist. All databases and mailing lists would contain one, and only one, record for each individual or business we communicate with. However, for many marketers and data managers, duplicates are a neverending problem.
The sister to Duplicate Elimination is Merge/Purge. Where Duplicate Elimination aims to remove duplicate records from within a file, Merge/Purge looks for duplicates across two or more different files (e.g. a prospect file matched to a suppression file of existing customers).
Duplicate Elimination and Merge/Purge are fundamental data quality challenges that rely on the ability to compare and evaluate sets of records for matches. This is no easy task. Fortunately, Interact Direct can help you with SmartMatch®. Our approach to the record-matching problem leverages years of experience and the best technology available. Our proprietary SmartMatch® algorithm is designed to detect even the most subtle matches, when the data appears at first glance to be significantly different.
Our tests have shown that SmartMatch® improves match results by as much as 60% when compared to basic field matching techniques!
DATA P R O F I L I N G & E N H A N C E M E N T
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Phone Verification and Append
You’re just a phone call away from having accurate telephone numbers!
Missing and invalid phone numbers slow you down and cost you money. Fortunately, Interact Direct has the solution. We match your contact file against our 15 million record telephone number database to verify the numbers you have and add the ones you don’t. It’s fast. It’s efficient. And, it works.
Demographic Enhancement Data
A little background goes a long way.
Marketers often know little about their customers and prospects besides their name and address. Demographic enhancement data allows you to learn much, much more.
Extensive data elements such as age, income, presence of children, home value, and literally thousands more are available. For business, similar firmographic data such as business type, industry code, number of employees and annual sales can be appended. What background profiling data can we acquire for you?
Gender Coding
Excuse me, Sir?
Properly addressing your customers and prospects is an important way to begin a conversation. Interact Direct can help you do it right by gender coding the contact names on your file. Knowing whether a name is male, female, or gender neutral (i.e.
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Canada’s Leading Provider of Contact Data Quality and Enhancement Services names like Kim and Robin can of either sex) helps you address your communications properly and positions you for a positive response.
Language & Ethnicity Coding
Hello .. Bonjour .. Hola .. Salve
Every country has its own cultural uniqueness. What makes Canada unique is that it’s a collection of many cultures. And there still exists a strong attachment between an individual and their roots. That fusion and unity of the different cultures in Canada makes its economy unique. Marketing communications that consider differences in language and ethnicity have a major advantage over those that do not.
Geo-Coding
It’s 2 minutes away!
Geo-coding is commonly used for radius selection programs (e.g. selecting customers who reside within a certain radius of a specific location). Geo-coding also allows you to identify the nearest store or service location to a particular customer address. Interact Direct maintains a geo-code database for all of Canada to use to enhance your contact database with location information.
OT H E R DATA 6P R O C E S S I N G S E R V I C E S
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Do Not Call List Processing
No one wants a big fine.
If you make phone calls to Canadian consumers, you need to comply with Canada’s Telemarketing Rules.
At Interact Direct, we understand the rules and regulations and have the technical processes in place to ensure you remain compliant.
Postal Sort
Save time and reduce risk with mail-ready Lettershop files.
Next time you need to provide files to your variable data printer or lettershop, let Interact Direct show you how to cut days off your production schedule. We'll also help you reduce costs and avoid unnecessary risk by pre-flighting your data and delivering professional, print-ready files to the suppliers of your choice.
Custom Processing
Unable to get inside I.T. resources? Interact Direct can help.
At Interact Direct, we’re here to solve your most challenging contact data management problems. Custom solutions are a specialty.
Whether you have special processing requirements, need a unique interface, a special automated work-flow process, or an ability to integrate with another piece of technology, Interact Direct can help.
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DATAQuality HYGIENE & ENHANCEMENT Data & Enhancement Solutions SOLUTIONS CATALOG
SOLUTION PLATFORMS
At Interact Direct, we believe that flexible options for accessing services are just as important as the services themselves. That’s why we offer our data hygiene and enhancement services on three distinct platforms. You gain the flexibility to choose the access platform that best suits your business requirements.
PROFESSIONAL SERVICE
Our team of data experts will guide you through the process. You’ll receive expert advice, customized services, and our highest standard of quality control.
SELF6SERVICE
Our self-service web solutions provide low cost and fast turnaround for smaller lists with straightforward requirements.
AUTOMATED ON6DEMAND
For high-volume, high-performance processing, Interact Direct’s automated solutions are the answer. You define the requirements. Interact Direct manages the back-end processing.
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www.interactdirect.com
Canada’s Leading Provider of Contact Data Quality and Enhancement Services
W H I C H P L AT F O R M I S R I G H T F O R YO U ? Professional Services
Self-Service Web Site
Automated On-Demand
Anything Possible
Choose from Services Menu
High Volume Automa on
All Demographics
Choose From Bundled Demographics
All Demographics
Telephone Verifica on & Append Geo Coding
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Ethnicity Coding
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Name & Address Parsing/Standardiza on
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Merge/Purge
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Address Verifica on & Correc on (AVC)
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Changed Address (NCOA) Duplicate Elimina on
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Do Not Call Suppression
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Features: Data Profiling Demographic Append
Data Structure
Data Quality
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Custom Data Processing Built-in Custom Automa on Data Specialist Custom Work
Service Level Customer Account Manager Self Service Fully Automated Access Order Turn Around Time File Input/Output Formats
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2-5 Business Days
24/7 4 Hours to 3 Business Days
Minutes/Hours
Custom
Variable
Custom
Variable
Variable
High
Mid to High
Low
Variable
• Regular Business Hours
24/7
Orders Frequency Size
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DATAQuality HYGIENE & ENHANCEMENT Data & Enhancement Solutions SOLUTIONS CATALOG
FREE DATA ASSESSMENT If you’re wondering about the make-up and condition of your contact database, Interact Direct’s CampaignSaver® is the place to start.
Our Data Quality Analysts have designed a simple but comprehensive analysis process that will assess your contact database in 5 critical areas plus provide a demographic profile of your customer including age, income, education level and other key facts. It's called CampaignSaver® and it checks for: 1. Structural integrity 2. Movers 3. Address accuracy 4. Duplicates 5. Valid telephone numbers
CampaignSaver® is the most extensive contact database analysis service offered anywhere.
Ask your sales representative for more information or to schedule an assessment of your contact database.
CONTACT US
Interact Direct’s inside sales team is available to help you choose the data quality and enhancement services best suited to your business, plus advise on the most suitable platform. For consultations, questions, and requests for a proposal, contact:
Interact Direct Marketing, Inc.
787 Industrial Road, London, ON CANADA N5V 4J4 E: sales@interactdirect.com P: 1-877-637-4319 W: www.interactdirect.com
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