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Techniques for Search Engine Optimization
Introduction:
Setting up a new business? Aspiring to become an entrepreneur? Then read this, this is for you. Intrigued? That was the prime motive! Now that I have your attention, let’s start.
Search Engine Optimization, an essential technique for new setups. Yes, new setups. If you are starting a new business venture, chances are that social media and website should be the last thing at your mind, but here is a tip: setting up a website is as essential as anything else. Although setting up a website can be a real task, here are some techniques that can help you through it.
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Enhance Your Title Tag
It is really important to create a customized title tag for your website. A title tag should not be of more than 70 characters including spaces. Most importantly, the tag should be informative enough to draw attention but secretive enough to not reveal the whole meaning and prompt the viewer to click and visit the page. Also, it should include the name of the product or the service(s) that is being highlighted along with the name of the company.
Say, for example, you run a pizza company called ‘ABC Pizzas’ which is giving discounts on combos. You can use title tag like ‘Heavy discounts on combo only@ABC Pizzas- Delhi-NCR’. The tag is informative yet intriguing and will draw the attention of the viewers to click on it and land on the website.
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Build Fascinating Meta Descriptions
Once a user lands on the website, the first he or she sees is the Meta Description. The content of the description should be crisp and precise and should limit in 150-160 characters. The page summary should include few of your essential (target) keywords that are integral parts of your websites. The most important role of the Meta Description is the snippets of information that come in the search results. Those snippets provide enough information to ignite the interest of the viewers.
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Creating a Sitemap
The search engines use indexingthrough programs called ‘spiders’- that play an important role to analyzing new websites. Creating sitemaps facilitates easy movement of these ‘spiders’ through the content of the websites and help optimize the content for the natural search traffic. This can be achieved through creating an index page listing links to all the other pages on your website.
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Building internal Links
This is a very important technique as it ensures that the content on your website travels faster around the web increasing engagement. Internal links help create a catalogue for all the pages you have developed on your website. For instance, you can add the links to your ‘About Us’ or ‘Contact Us’ page in the main body content which can interestingly direct the users to the information they are looking for.
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Make Use of Social Media
SMO acts like a boon to the SEO services. Make use of social networking sites to promote your website and brand and gather a larger amount of audience that can be channelized to the web page. Make use of interesting content and innovative ideas that can intrigue the mind of the target audience.
Apart from the points given above, there is a lot more to the Search Engine Optimization that can help your website shot to the top in website search rankings. Your website can achieve this pinnacle, provided that the work is done smartly and efficiently. Even though the world is becoming smarter, great rankings in search engine list takes time and can become frustrating for some SEO experts but, a patient and holistic approach can reap greater than expected rewards. So, give time and show commitment to your users, you will surely excel!
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