How to Win Brandon Hall Gold Best Compliance Training of 2017 Gary H. Collins Managing Director, Compliance Management Division at BNP Paribas
Matt Plass CEO, Interactive Services, US
“If I had more time, I would have written a shorter letter.� Attributed Benjamin Franklin
Program Goals Set cohesive, global standards for every training event. Drive and communicate key learning requirements, processes, and controls across the enterprise. Track and monitor execution of a consolidated training plan. Produce rich media training content that employees would want to take. Bring Subject Matter Experts (SMEs) together to better manage training calendars for busy employees. Shorten the length of courses and overall annual compliance training burden.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Design Architecture Reducing average course length from 55 minutes to 28 minutes.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Design Architecture Building training around the 60:90:30 principle: 60: A meaningful interaction every 60 seconds. 90: Videos and scenarios should never take longer than 90 seconds to complete. 30: Keep every course under 30 minutes.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Design Architecture Using art direction that matched the quality of the firm’s advertisements and featured real people.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Design Architecture Deploying adaptive HTML5 to make one version of the training available on any device.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Design Architecture Applying elements of gamification (power bars, quick-fire questions) to keep learners engaged.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Design Architecture Completing the entire training update within 12 months.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Instructional Principles
Learner Engagement
Real-Life Scenarios
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Gamification
Intuitive Design
Driving Completion Reminder emails are sent one week before due date and on due date.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Driving Completion One week after due date, delinquency email is sent to employee.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Driving Completion Two weeks after due date, delinquency email is sent to employee and their manager.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Driving Completion After 60 days, training removed from profile and notification sent to HR.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Jeff Hiatt’s benchmark process for managing change: Awareness Reducing average course length from 55 minutes to 28 minutes.
Desire Organization motivation was started with small wins such as 60-second video teasers for compliance that matched the quality of the firm’s TV commercials
Knowledge The training team set clear timelines and efficacy goals for the program and then delivered on those promises. The organization came to expect great compliance training. How to Win Brandon Hall Gold - Best Compliance Training of 2017
Jeff Hiatt’s benchmark process for managing change: Ability The actual learning mapped to the work life of BNP employees with scenarios that reflected their actual compliance responsibilities with heavy use of John Keller’s Action Based Learning Model
Reinforcement The team reinforced the message set out in its eLearning with numerous face to face events culminating in a Code Week.
How to Win Brandon Hall Gold - Best Compliance Training of 2017
By the Numbers Reduction in average training course time from 55 minutes to 28 minutes Establishment of a Compliance Training Council that has become self-sustaining and meets on the third Tuesday of every month Improvement of completion rate from 81.2% to 99.4%
Completion Rates
2015
2016
Ethics and the Spirit of Compliance Training
82%
100%
Financial Security (BSA/AML) Training
80%
100%
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Lessons Learned
Timing is everything in an organization like BNP – roll out the right training at the right time to avoid busy year-end periods
Build credibility right up to the CEO
How to Win Brandon Hall Gold - Best Compliance Training of 2017
Bring a “Wow” experience to your learners – this started with broadcast quality TV vignettes and went through to mobile learning that matched the best in online interactive media design.
What’s next? How to Win Brandon Hall Gold - Best Compliance Training of 2017