SMALL RETAIL

gabellini sheppard associates

David Yurman, New York

“The Yurmans have always been identified with elevated craftsmanship and American modernity,” says principal and Interior Design Hall of Fame member Michael Gabellini, who designed the David Yurman Townhouse store a decade ago, as well the jewelry brand’s latest flagship, set at the base of a 1926 Emery Roth building with a terra-cotta facade. To carry out the vision of chief creative officer Evan Yurman, son of the namesake founder, the 4,000-square-foot, threestory project follows his brief to create a kind of “theatrical framework.” To draw in customers to the narrow site and upto the higher levels, curved displays on the ground floor encourage movement, aided by a rhythmic custom floor of dark Pietra Cardosa stone and paler Bardiglio Trambi marble and a ceiling of Danish oak planks; both floor and ceiling patterns gently echo the brand’s iconic Cable jewelry collection. Rich-toned fabric panels—velvet downstairs, wool above—along with artisanal plaster walls act as luxe backdrops for rotating artworks, video screens, and oak-and-travertine vitrines. Throughout is a residential feel as well as furniture reflecting theYurmans’ love for American and Scandinavian modernism. —Dan Rubinstein

PROJECT TEAM: MICHAEL GABELLINI; KIMBERLY SHEPPARD; OZLEM AKCAY; SILVIA MAFFEI; KENTARO ISHIHARA; XIN YANG; GULAY DUKKANCI; CHRISTINE KIM.