8 minute read

Retail

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The new space age

John Lewis has three key trends for SS21

‘Spring always brings possibility and excitement with it as a new season begins and this feeling of optimism is even more welcome this year,’ says Philippa Prinsloo, John Lewis head of product design, home.

‘The design and buying teams have worked at pace to turn around new ideas and products that will help our customers navigate new ways of working and living. Our homes continue to fulfil multiple functions and flexible living remains a key trend, with home offices and gyms becoming the new normal.

‘Now we have worked out how our homes can work for us functionally and how best to utilise the spaces we have, as we enter SS21 we can refocus and explore design and style in our interiors like never before.

‘Sustainability, ethics and accessibility are at the core of our business and we are continually improving our practices. We continue to seek out suppliers and craftspeople creating and making products in the UK. The commitment to bringing customers the highest quality products with uncompromised value season after season has never been stronger. We believe that style should have no limits and budget should not be a barrier when it comes to good design.

‘Our rent and reuse initiatives are continuing into SS21. After the huge success of our first furniture rental trial where we saw 86% of products rented out in the first 24 hours, we are looking to continue this rental service in the spring.

‘Over the past 12 months we’ve seen an increased interest in interior design from our customers, measured in part by the huge success of our virtual home design appointments which launched in April. The living room came out top as the most requested space customers needed help with, whilst colour, soft furnishings and flooring were all popular topics. We are rolling out our 3D visualisation tool to stylists in all of our shops to allow this virtual experience to be used in every appointment to elevate the service for our customers.

‘Each of our new season trends has its own story and distinct style, bursting with ideas to help our customers reimagine their spaces,’ says Pinsloo.

‘We’ve delved into our archives to uncover designs of the past which we have reworked to bring into the present. From wallpaper to cushions, pattern and colour are prominent throughout Heritage Revival and echo the way our customers are shopping as they embrace bolder design choices. As we transition into spring the prospect of spending more time outside the home is on the horizon. Modern Mediterranean captures that feeling of relaxed indoor/outdoor holiday-style living with tactile natural materials and the sun-drenched shades that we are all longing for.’ Visit: www.johnlewis.com

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MODERN MEDITERRANEAN

Inspired by the design and culture of southern France, this trend embodies creativity and modern Mediterranean living. A curation of beautiful materials alongside sun-bleached hues of terracotta, plaster and pistachio coupled with soft pastels creates a calming, laid-back vibe. The indoor/outdoor style that is evocative of a relaxed holiday feel makes these spaces inviting and sociable, places you want to spend time in.

Rattan really makes a statement here: from bed frames to storage its tactile properties and natural finish work well in any room. You can really play around with colours and layering to achieve this look, mixing and matching tableware and ceramics to give an eclectic, individual feel.

1 (opposite) Double rattan bed frame £599; rattan bedside table £199; Vitra Eames DSW side chair in Mustard £390; washed cotton bedspread in Plaster £80; washed cotton cushion in Plaster £30; luxury velour throw £65; velvet cushion in Olive £20

2 Platform medium two-seater sofa £1,699; Hendricks loveseat £599; Tuck armchair £349; West Elm Pillar glass coffee table £277; jute pouffe £79; Skye jute rug £80; Rectangle U shopper basket £30; Anglepoise Type 75 floor lamp £235; plain cotton cushion £12

3 Estate 6-10-seater extending dining table £899; Estate four-seater bench £399; Chevron Knot jute rug £100; Le Creuset stoneware coffee press £57; West Elm ceramic carafe vase £25.50; Original BTC Christie ceiling light £439; linen cushion in Plaster £30; washed cotton cushion in Slate £30

4 Oak rattan sideboard £599; Scandi round oak mirror £180; Littala Nappula plant pot £61; LSA International Epoque round vase £65; Broste Copenhagen Asger vase £40; West Elm ceramic bottle vase £21.75; Serax Costa pot in Honey £42; Dartington Crystal Cushion tall posy vase £30; Rectangle U shopper basket £30; House by John Lewis Callum ceiling light £30

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DESIGN FOCUS: Rattan

‘The rattan trend is still with us and we’ll see much more of it in 2021 as we seek interest and tactility in every finish around the home. Rattan can look earthy and humble, at peace with any Scandi-style room, or sleek and sophisticated, especially when pale rattan meets a black painted frame. Introduce it into the home where you would usually opt for plain wooden designs, such as dining chairs or storage, for a shot of extra texture that is timeless and rooted in craftsmanship and that you’ll love for years to come,’ says Wil Law, John Lewis home design stylist. 

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NATURAL SCANDINAVIAN

Inspired by the growing trend for flexible living, Natural Scandinavian is forward-looking in its design and style credentials. Comfort and quality take precedence in this minimal aesthetic that provides space for escapism and a slowing of pace. Low-slung chairs, textured rugs and soft linens promote a harmonious scheme. There’s a nod to the enduring Scandi aesthetic of warm neutrals and pale woods mixed with bold, linear lines and sculptural lighting that provide focal points and definition. Ceramics in organic shapes contrast with the architectural influences of abstract prints and hexagonal furniture.

1 Tranquil sideboard £450; rattan stool £125; Type 2 framed print and mount £120; Inky Blue II framed print and mount £25; Leaf table lamp £100; Garden Trading Stratton indoor plant pots, set of two £15

2 Rise sofa in Saga Grey £599; Bridge chair in Storm Grey £349; Slipper lounge chair in Boucle £299; Tranquil sideboard £450; hexagonal coffee table £179; Aztec indoor/outdoor rug £150; Hiko ceiling light £175; Bronte by Moon herringbone throw £95; Blackout hand-painted textured monochrome abstract framed canvas £225

3 Rise Sofa in Saga Grey £599; Aztec indoor/ outdoor rug £150; Hiko ceiling light £175; Bronte by Moon herringbone throw £95; Blackout handpainted textured monochrome abstract framed canvas £225; linen cushion in Plaster £30; velvet cushion in Auburn £20

Design focus: Trestle round dining table

‘The design is inspired by sculpture and architecture and we’ve used traditional craft techniques to create the arches and ribbed details. I designed this table specifically for open-plan spaces as the round and lozengeshaped tops are less intrusive in a room and the spindles give a sense of visual lightness,’ says Daniel Rawlings, John Lewis senior designer, home.

4 Trestle round dining table £499; Scandi dining chair £299; Harmony Ribbon semi-flush ceiling light £85; Bronte by Moon herringbone throw £95

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HERITAGE REVIVAL

Colour, pattern and detail are at the core of the Heritage Revival trend. Once again, archives have been explored for authentic sources of inspiration and designs rich in history that have been reimagined and brought back to life. The colour palette of ochre, mallard green and sage is paired with dark wood and warm metals. Wallpaper remains a strong favourite and surprising designs have been used to capture the essence of this trend. Combine old favourites and new pieces to achieve this eclectic look – and remember this is a celebration of colour, so be bold with your choices.

1 Canopy velvet chair in Mustard £549; Classic turned console £179; Classic turned side table £99; female nude sculpture with marble base £60; Pols Potten Prickle brass ornament £32; Pols Potten Grandpa cup and saucer, set of four £129; Fruitful Palm III framed print £50; Gooch luxury distressed Kazak rug £700

2 Cosy sofa in Quartz Velvet Green £1,149; Swept armchair £649; Button footstool, large £425; West Elm Cosmo side table in Antique Brass £139; Melena large side table £150; Harlequin Rhythm rug in Saffron £595; Cade round mirror in Antique Gold £149; Keegan floor lamp £150; Orb multi-armed ceiling light £195

3 Walnut pedestal dining table £599; Moritz velvet dining chair £299; Gooch Luxury handKnotted traditional Ikat berber style rug £525; Pols Potten Twiggy candle holder stand £130; Ethan ceiling light in Copper Lustre £350; Stacked China With Plum framed canvas £70; Classic turned console £179; Bubble ceramic table lamp £125;

4 Mid-century Sweep upholstered bed frame in Saga Mustard, king size £799; Juliette wallpaper £40 per roll; Marble side table £199; Rio cushion in Green £50; cotton velvet cushion in Ivy £25; cushion in Evergreen £60; Gooch luxury distressed Kazak rug £700; Showwood four- drawer chest in Jade Green £499; Canopy velvet chair in Mustard £549

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