Introduction to Interluxe Auctions

In today’s unpredictable real estate market, savvy sellers and leading real estate professionals are taking control of their own real estate fortunes with Interluxe.

Unlike the traditional listing process that relies on a comparable pricing model to attract buyers, Interluxe empowers sellers and agents to maximize their returns through our Accelerated Real Estate Marketplace. By removing the list price, installing a fixed timeframe, and clearly defining the terms, Interluxe creates urgency and compels the market to maximize the sale price of your property through competitive bidding. With Interluxe, there’s no negotiating, no contingencies, and most importantly, no regrets. Instead, Interluxe offers a clearly defined, level playing field where motivated sellers and discerning buyers can connect and transact online, and on their own terms.

The Virtues of Virtual

Interluxe offers an intuitive, easy-to-navigate online real estate marketplace that streamlines the process of searching, buying and selling luxury real estate. We make it as easy as possible for qualified buyers to bid from home, work, or even a mobile device, greatly enhancing a property’s potential pool of prospective buyers. Sellers and their agents can now fully transact business from listing to sale through our unparalleled platform.

MORELAND HILLS, OH SOLD - $2,300,000

Sold for 60% over the seller’s reserve price and resulted in the highest sale for a residential home in all of the Cleveland, OH area in 2+ years.

From Experience Comes Progress

The Interluxe leadership team has nearly three decades of experience evaluating, marketing, and auctioning high-end luxury property. Interluxe’s innovative online auction marketplace is a product of their combined expertise, offering a progressive step forward for sellers and agents of real estate around the world.

A Powerful Partnership

Interluxe partners with real estate professionals all over the world to create a unified resource for our clients to achieve their real estate dreams. Our unique and aggressive approach enhances the aspects of traditional brokerage to yield untraditional results, which is why every sale through the Interluxe platform involves the listing agent. Our exclusive network is made up of some of the most talented real estate professionals in the world. If your home is unlisted or you need the assistance of a local professional, contact us today and we may connect you with an Interluxe trained professional in your area.

With years of industry experience, and a database that includes more than 100,000 luxury real estate buyers and access to nearly 1.5 million agents, Interluxe offers our clients an unparalleled opportunity for real estate success.

BAY HARBOR, MI SOLD - $11,000,000

Resulting in second highest resale for a listed property in Michigan, this auction generated 199 inquiries with 48 groups touring the property during our preview period. During the auction, 12 bidders competed for ownership. The winning bidder closed within 9 days of the auction date, proving once again the effectiveness of our auction process.

Nearly 40% of Interluxe sales have broken an area market sales record

The Value of a Proactive Approach

Rather than wait for an uncertain market to come around, more and more proactive property sellers are using Interluxe to take control of the timing and terms of their property sale. Interluxe’s structured, 45-day sales process may deliver a higher net present value when compared to a traditional listing approach.

Sold Through Interluxe Traditional Listing Approach

List Price $2,500,000 $2,500,000

Estimated Contract Price1 $2,250,000 $2,250,000

Monthly Cost of Carry2 - ($12,500) - ($12,500)

Approximate Carrying Costs3 - ($18,750) - ($375,000)

Closing Costs Paid by Seller4 $0 - ($20,000)

Net Proceeds to Seller $2,218,750 $1,842,500

1Assuming reserve of 90% of list

2Calculated at .5% per month

3Cost of carry assuming 30 months carrying time vs. 45 days through Interluxe

4Estimated transfer taxes paid by Seller

KIAWAH ISLAND, SC

SOLD - $2,260,500

After having been listed traditionally for over 3 years with little activity, the marketing campaign resulted in over 225 buyer prospects from 22 states and 3 countries. 9 bidders competed for ownership and property closed within 1 week from the end of the auction bringing the total time from marketing to closing in under 40 days.

Seller Benefits

Control of Process

By participating in the Interluxe Luxury Property Marketplace, you avoid exposure to the common inconveniences associated with the traditional listing channel such as ineffective pricing due to lack of comparable sales, sporadic and inconvenient showings, uncertain timelines and excess contingencies. Instead, you are empowered to set the terms of your pending sale including minimum bids, preview dates, auction dates and more. Our transparent format makes all terms and conditions clear to all parties. And since all contracts are noncontingent, there is no negotiating and no fear of a sale falling through after the fact.

Marketing and Exposure

Our database gives you access to over 100,000 of the world’s most discerning luxury homebuyers and over 1 million real estate agents. In addition to the traffic our platform generates, our Interluxe Premiere Tools℠ provide you with customized, professional advertising and marketing services to ensure that your luxury property stands out to as many of these qualified buyers as possible. Whether your property requires local or international exposure, our Premiere Tools℠ services are able to reach your audience of buyers no matter how far.

Whether your buyers are local or international, your budget is large or small, our Premiere Tools services will help you reach your target audience.

Peace of Mind

As a seller engaging in the Interluxe Accelerated Real Estate Marketplace, you can rest assured that every bidder in your sale has appropriately registered to participate. This registration process requires buyers to agree to the Terms & Conditions of sale, and submit a credit card “pre-authorization” of a predetermined amount in order to bid. When your property’s auction commences, you can feel secure knowing that all prospective buyers have already invested just for the right to bid on your property – they want to buy!

An Open Line Of Communication

When you sell a property on Interluxe, you will have your own dedicated Project Manager to serve as a single point of contact throughout the duration of your engagement. This person will be available to assist you in all areas including uploading information about your property, coordinating the execution of your campaign, assisting with bidder registration, and closing procedures. All of our Project Managers are experienced real estate professionals, and are well equipped to help you navigate the successful sale of your home via online auction.

Achieve Real Market Value

Our marketing effort, combined with our timesensitive auction format creates a sense of urgency and competition amongst buyers, resulting in a better opportunity for you to realize the full value of your luxury property.

Stacy, Thank God I didn’t throw out the letter that you sent me about Interluxe. When I received it, I thought, “will keep this just in case.” Now I wish I would have known about Interluxe at the very start of trying to sell my property. Who knows how much longer I would be listed?

I appreciate how you understood the psychology of the buyers and knew exactly what to do and how to motivate qualified buyers. I know you know very little about professional football, but you definitely know about luxury buyers, how to work with them and how to qualify the real buyers from the phonies. As you can imagine with a house like mine, and the small town location, there have been a lot of people that have pretended to have the money to buy my house that didn’t. Its bitter sweet to sell because our family made a lot of great memories there. I have no regrets about selling it for the great price you got me. Again, I just wish I would have known about Interluxe a lot sooner! I will definitely tell my friends about you. I know there are a lot more people like me that you can help.

Walter Jones Interluxe Seller NFL Hall of Famer Huntsville, Alabama

Kevin Byrne Boulder, Colorado Listing Agent The Byrne GroupSteps Real Estate

I have worked with Interluxe in the sale of two successful luxury auctions for homes in the Denver/ Boulder area this year. The level of professionalism from everyone I worked with was extraordinary and was only matched by the incredible results our clients achieved from the accelerated sales process and closing of their homes.

These two incredible luxury estates sat on the market with the traditional approach used by socalled luxury agents and companies. Their reactive approach of a hoping and a praying for an offer resulted in these homes sitting on the market for an average of 3.5 years with little activity and no offers.

Using Interluxe’s sophisticated and cutting edge marketing platform, we created a frenzied buyer pool that helped both sellers achieve full market value in just over one month. If someone is tired of selling their luxury home with the traditional approach used by luxury companies and agents, and they are motivated and have a sense of urgency to move on with their lives and want full market value for their home, Interluxe is the answer. I would not use any other auction company after working with them and I have worked with other companies that were supposed to be the best in the market.

Agent Benefits

Create Your Own Market

Interluxe offers real estate agents a unique opportunity to make transactions happen. While other agents operate at the mercy of a volatile marketplace, agents who participate in an Interluxe auction have the chance to differentiate their properties from the competition, reach a global database of qualified buyers, and facilitate the expedient sale of their listings without any additional legwork.

If you’re an agent, participating in the Interluxe Luxury Property Marketplace has no impact on the terms of your traditional listing agreement, and you retain your entire commission. There are no hidden fees or risks, only a greater opportunity to make a sale.

Additional Benefits

• Maintain complete control over your listing -same agreement, same terms.

• Continue to market your property in MLS and other channels.

• Interluxe’s global database of qualified buyers expands the pool of potential bidders for your clients’ luxury properties.

• Interluxe’s marketing efforts and fixed timelines create a sense of urgency among buyers, resulting in higher selling prices.

• Full commission delivered at closing.

• Avoid negotiations and contract contingencies.

• Auction minimums provide peace of mind for your clients.

• Select agents will receive an invitation to become part of our elite referral network and gain access to new listings, receive advanced training in accelerated marketing techniques & auctions, as well as earn our exclusive title of Designated Luxury Auction Specialist™ (D.L.A.S.™).

The Interluxe Auction Process

The entire process is typically 60 days, from the time our team of experts prepares your campaign, your home is listed on our platform, and to the day it’s awarded to the highest bidder. During this period, we have a carefully orchestrated process in place designed to generate awareness and urgency amongst our buyer community. Your Interluxe Marketing Consultant & dedicated Project Manager will be available to walk you through the process and answer any questions you might have along the way.

Auction Formats

Auction Without Reserve

An auction without reserve, also known as an absolute auction, is one where the property is sold to the highest qualified bidder, regardless of price. Auctions without reserve promote increased buyer interest and bidder participation, which typically results in the most favorable outcome for the seller.

Reserve Auction

A reserve auction establishes a minimum price that bidders must meet in order to purchase the property being auctioned. This method of auctioning assures the seller that if the bidding does not reach this minimum, they are not obligated to sell.

92% of buyers use the Internet in their home search process.

Being one of the 30+ auctions that the Interluxe team has conducted in the greater Naples, FL area, this home located in the famed Estates at Bay Colony resulted in over 200+ inquiries and 6 bidders competing for ownership.

Source: National Association of Realtors

The Seller’s Timeline

> 45 Days To Auction

• Consult with a member of the Interluxe team to discuss your luxury property, determine your specific needs, and your desired timeline.

• Select the listing option you prefer as well as any of our Interluxe Premiere Tools marketing services (if any) to accompany your campaign. The Interluxe marketing team will then create advertisements, brochures, and other materials for future placement.

• Fill out a Marketing Worksheet to highlight your property’s most desirable selling points and attributes. This information will then be used by our marketing team in the design and creation of advertising and marketing.

• Upload required disclosure documents (which vary by state), inspections, property features, and photography to the Seller Administration Panel on the Interluxe website.

• Schedule open-house previews for your property (we recommend a minimum of 3) where buyers and their agents can view and inspect your property.

< 45 Days To Auction

• Your luxury property is listed on Interluxe.com along with all associated documents, inspection reports, forms and conditions of sale.

• Your selected marketing program begins.

• Online alerts are sent to interested buyers regarding your property’s upcoming preview dates.

Auction Day

• In order to elicit the largest number of bids, Interluxe online auctions typically last for a 5-day period. As the seller, you’ll be able to track the bids on your luxury property as they occur in real time.

Closing

• Once a high bidder is declared, contracts are executed, earnest money is wired, and closing is set to commence within 30 days.

42The average number of days from a campaign beginning to the property going under contract.

Marketing Your Property

Every property in the Interluxe Marketplace is marketed to our exclusive database of high-net-worth buyers, and promoted through our network of strategic partners. With this marketing firepower, Interluxe creates unparalleled urgency and exposure to help assist you in selling your luxury property on your terms.

Our exclusive, and ever-growing database has been compiled as a result of having invested tens-of-millions of dollars on marketing and advertising to amass an index of high-net-worth individuals all over the world. In our database we maintain relationships with Fortune 500 executives, CEOs, entrepreneurs, athletes, entertainers, business advisors and key influencers. Additionally, we foster relationships with some of the world’s most elite real estate agents and brands that culminate into a powerful resource for you to obtain the results you seek in a timeframe you dictate.

Should your property need an even more aggressive approach, we offer our Interluxe Premiere Tools℠ services that can provide that extra push to increase awareness and drive further response.

Nearly 30% of sales through Interluxe have occurred outside of auction

VAIL, CO SOLD - $2,621,500

Over 225 buyer prospects inquired from 23 US states and 3 countries resulting in the second highest sale in the community in 18 months. The winning bidder came from the Interluxe database and was a previous seller client of ours as well.

Interluxe Premiere Tools

Generate the interest you need to get the results you want.

At Interluxe, we offer diverse customizable marketing and advertising initiatives that can be implemented in the days and weeks leading up to your online auction. Our Interluxe Premiere Tools℠ consist of various tactics and services designed to differentiate your property for prospective buyers, creating an elevated level of interest and urgency leading up to your auction.

Some of the marketing tactics offered as part of our Interluxe Premiere Tools℠ services include the following:

Customized Brochures & Marketing Materials

Our experienced designers, writers, and marketing professionals will create visually striking and attention grabbing materials to attract buyers and inform them about your property and its features. Additionally, these marketing pieces may be distributed to a targeted list of high-net-worth individuals from our database as well as local area real estate influencers and professionals.

Print Media

In order to connect with the “right” potential buyers for your property, we will identify the appropriate local, regional, and national publications in which to advertise. Once the media insertions have been placed, our internal creative team will generate print advertisements that highlight your property’s unique features and pertinent selling information.

Media & Public Relations

By implementing a media and public relations campaign we create and foster relationships with both local and national media outlets to generate newsworthy coverage about your property and the auction.

Digital, Online & Web Marketing

Interluxe offers digital ad display and web marketing to promote your property to your core buyer base. Through audience targeting we are able to serve ads to your specific customers, thus increasing the buyer prospects that could participate in your online auction. We will also promote your listing across the web on leading syndicated real estate websites like Zillow and Trulia. You may also decide to have your property highlighted on the Interluxe home page as a featured property.

92% of buyers use the Internet in their search process.

Source: National Association of Realtors

Social Media

In today’s digital age, it’s important to exploit every opportunity to connect with prospective buyers. Therefore, we utilize popular social media outlets like Facebook, Twitter, Instagram and LinkedIn to bring attention to your property and communicate with prospective buyers in real-time.

The 55+ age group is the fastest growing demographic on Facebook

*Source: 2014 Facebook Demographics Report

This age group also controls over 80% of all household wealth in the United States.

*Source: US Census Bureau

The Interluxe Auction

Throughout the 45-day marketing period and auction, buyers will be able to register to participate in the bidding at any time. At your auction’s designated start time, registered prospects will begin to bid through the Interluxe.com website. (Keep in mind that additional bidders may still register even after the auction begins.) As the seller, you’ll be able to follow the competitive bidding as it occurs in real time.

Through our Final Call service, if a bid is received within the final hours of an auction, the auction is automatically extended. This prevents a “last-minute” bid strategy from curtailing additional bidding and further enhances a seller’s ability to maximize the value of their property.

As soon as a winning bidder is declared for your property, escrow is opened and your dedicated Auction Manager will walk the buyer through the necessary steps required for formal closing.

MacLean Vail, Colorado Seller

Thank you for a job well done in the sale of my properties in Vail, Colorado. The peak season to sell here is during ski season which is when my properties are continually rented. This makes it very difficult for my properties to be shown because renters do not want to be interrupted. When my realtor approached me with the idea of considering an auction I was intrigued because it would allow me to keep the properties rented by setting a specific weekend for showings and take advantage of the peak selling season. In my research I found Interluxe to be the most experienced and with the highest level of integrity of any of the auction firms to promote my home.

The marketing was thorough and effective to bring serious, high-net worth prospects from all over and to turn that into 19 registered bidders was awesome! The fact that the buyer on my Alpine Drive property purchased without having viewed it in person is a testament to your reach and ability to motivate buyers. Best of all, being able to sell both of my properties on a specific date gave me added flexibility in my tax planning that otherwise would have been impossible to ascertain in a traditional sale.

On a personal note it was a pleasure working with you and your staff. I’ve found you to be ethical, honest and committed to the success of the sale from beginning to end. I am happy to recommend you and your firm to anyone looking to sell within a certain timeframe.

VAIL, CO SOLD - $1,290,300

Bobby

BELLEAIR, FL SOLD - $7,900,000

Thank you for the extraordinary effort that your organization put into marketing and selling my home. I am confident that my real estate agent found the best auction firm. We started the auction process with another company and two weeks away from the auction date we learned we needed to make a change. My listing agent is incredible with details and research, so I asked her to find a new luxury auction firm. She exhaustedly researched, interviewed and deemed you to be the best.

We are very pleased with the results you created. Selling a primary residence home such as mine in Belleair, FL that is over 10,000 sq. ft on 1.7 acres and built 17 years ago is not easy! I am pleased with both the quality and quantity of buyers that you brought forth. I would be happy to serve as a reference to other sellers that are seeking a sale for their unique luxury property.

Dr. James St. Louis Belleair, Florida Seller

Fees & Expenses

Seller Fees

The fees for a property seller participating in an Interluxe online auction include the following:

• A 45 Day site listing & online auction is provided complimentary. This includes our Final Call™ bidding extension feature and a dedicated project manager to assist in all phases of your online auction program. Should any additional Interluxe Premiere Tools™ marketing services be desired, those shall be available by additional engagement. For a list of our marketing service offerings and prices, please contact your Marketing Consultant.

Buyer Fees

The fees for a property buyer participating in an Interluxe online auction include the following:

• A buyer’s premium will be charged to the winning bidder on the high bid amount.

Positive Outcomes are Our Specialty

Even in the most challenging of real estate markets, Interluxe offers property sellers and their agents an easy, efficient, and effective way to connect with buyers and sell luxury real estate. Our online platform eliminates almost all of the obstacles associated with the traditional listing process, giving motivated sellers and savvy agents the freedom to take control of their own real estate destinies. Results could only be 45-days away, when you auction your home online with Interluxe.

For more information about Interluxe, or to find out how you can take advantage of our unmatched accelerated sale process, please contact an Interluxe representative today.

www.Interluxe.com p. 1-888-415-LUXE 7520 E. Independence Blvd. Suite 160 Charlotte, NC 28227

Lake Lanier Waterfront Estate

Magnificent lakefront estate with 5 bedrooms and 5.5 baths. Set upon a 4.72 acre double lot with over 400 feet of shoreline. Outdoor spaces include Infinity edge saltwater heated pool with spa, two docks and four boat slips, oversized sundeck, lighted tennis court, and family playground.

InterluxE

Broker: Scott Kirk, GA #33783 1-877-562-8215

WWW.INTERLUXE.COM

Broker: Scott Kirk, GA #33783 1-877-562-8215

www.interluxe.com

7520 E Independence Blvd, Suite 160 Charlotte, NC 28227

Toll Free: (888) 415-LUXE or 5893 Office: (704) 288-3570 Fax: (704) 288-3571

© 2013-2023 Interluxe, Inc. All rights reserved.

Interluxe® members have exclusive access to buy and sell luxury property listings on our global online auction platform. Our Seller clients benefit from a customized and professionally executed marketing and advertising campaign to maximize their luxury home’s exposure Prestigious properties are what Interluxe.com is known for providing, and we are committed to offering the number one online auction network for buying and selling luxury homes in a transparent and convenient open market forum.