Interluxe Premiere Tools

Generate the interest you need to get the results you want.

At Interluxe, we offer diverse customizable marketing and advertising initiatives that can be implemented in the days and weeks leading up to your online auction. Our Interluxe Premiere Tools℠ consist of various tactics and services designed to differentiate your property for prospective buyers, creating an elevated level of interest and urgency leading up to your auction.

Some of the marketing tactics offered as part of our Interluxe Premiere Tools℠ services include the following:

Customized Brochures & Marketing Materials

Our experienced designers, writers, and marketing professionals will create visually striking and attention grabbing materials to attract buyers and inform them about your property and its features. Additionally, these marketing pieces may be distributed to a targeted list of high-net-worth individuals from our database as well as local area real estate influencers and professionals.

Print Media

In order to connect with the “right” potential buyers for your property, we will identify the appropriate local, regional, and national publications in which to advertise. Once the media insertions have been placed, our internal creative team will generate print advertisements that highlight your property’s unique features and pertinent selling information.

Media & Public Relations

By implementing a media and public relations campaign we create and foster relationships with both local and national media outlets to generate newsworthy coverage about your property and the auction.

Digital, Online & Web Marketing

Interluxe offers digital ad display and web marketing to promote your property to your core buyer base. Through audience targeting we are able to serve ads to your specific customers, thus increasing the buyer prospects that could participate in your online auction. We will also promote your listing across the web on leading syndicated real estate websites like Zillow and Trulia. You may also decide to have your property highlighted on the Interluxe home page as a featured property.

92% of buyers use the Internet in their search process.

Source: National Association of Realtors

Social Media

In today’s digital age, it’s important to exploit every opportunity to connect with prospective buyers. Therefore, we utilize popular social media outlets like Facebook, Twitter, Instagram and LinkedIn to bring attention to your property and communicate with prospective buyers in real-time.

The 55+ age group is the fastest growing demographic on Facebook

*Source: 2014 Facebook Demographics Report

This age group also controls over 80% of all household wealth in the United States.

*Source: US Census Bureau