Re-Nutriv
CREATING A WORLD OF LUXURY
Defining RE-NUTRIV
Estée Lauder as a Skincare Authority Constant Innovation. Enduring Luxury.
With each new addition to the collection, Re-Nutriv transforms the world’s perception of what a skincare or makeup formula can achieve. Re-Nutriv is the leader in luxury skincare with a philosophy originally established by Mrs. Estée Lauder that centers around...
3 ESSENTIAL PRINCIPLES… The most precious ingredients Re-Nutriv ingredients have been carefully researched for their unique benefits, then painstakingly sourced from around the world.
The most advanced science Global research yields stunning innovations. The result is a collection of formulas that offer tomorrow’s technology breakthrough, today.
An unsurpassed sensory experience Every Re-Nutriv formula is a masterpiece of luxury. Every nuance is considered, from the metallic cool of a jar, to the rich Re-Nutriv scent, to indulgent textures that leave skin transformed.
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Heritage & Excellence Mrs. Estée Lauder was a true visionary who knew women would always desire the most indulgent and transformative beauty experience. With this insight, she created Re-Nutriv, the world’s first luxury skincare collection. WITH THE QUESTION,
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What makes a cream worth $115 dollars?
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Mrs. Estée Lauder defined luxury skincare for women everywhere. From its debut in 1956, Re-Nutriv was a true “goldmine of beauty,” blending nature’s costliest extracts with the latest scientific advancements.
Building on this unique heritage, today the Re-Nutriv collection continues to define luxury for women everywhere. The exceptional formulas combine rare and precious ingredients from around the world with advanced science and state-of-the-art innovations to create results that are simply breathtaking. Re-Nutriv brings the utmost luxury to the skin and senses, creating a total experience that exceeds expectations.
How to Select Re-Nutriv When it comes to skincare, Estée Lauder has more than one option for
customers. Beautiful Skin Solutions are targeted systems that address your customer’s specific concerns. But Estée Lauder skincare doesn’t end there…
Some customers will crave something extraordinary—a luxurious experience and products that contain rare and precious ingredients. For those customers, Estée Lauder offers Re-Nutriv.
THE RE-NUTRIV COLLECTIONS
Re-Nutriv features luxury collections that give your customer options on how she wants to indulge her skin. Each Re-Nutriv collection is formulated to pamper skin like never before.
LIFTING AND AGE-CORRECTING
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She wants Ultimate Lift Age-Correcting to see a dramatically more lifted, sculpted and firmer look.
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She wants Intensive Lifting benefits that give skin a more lifted, less-lined appearance over time.
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Re-Nutriv Ultimate LIFT AGE-CORRECTING Collection Limited Distribution
Re-Nutriv Intensive Lifting Collection Limited Distribution
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LIFESTYLE—ALL-IN-ONE
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She wants to indulge her skin with Estée Lauder’s most comprehensive 24-hour anti-aging system. Re-Nutriv Re-Creation Collection Limited Distribution
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INTRODUCING Estée Lauder Re-Nutriv
Life Re-Newing Molecules™ The secret strength behind every Re-Nutriv Ultimate Lift Age-Correcting formula.
The INSPIRATION Have you ever heard the expression, “Look at her mother and you’ll see how she’ll age?” It is true—science has proven that the way you age is largely inherited from your mother. To a large extent it is believed that the way your skin ages is programmed by your DNA. Until today.
The DISCOVERIES Inspired by the cutting-edge science of epigenetics, Estée Lauder Research has delved into the world of longevity genes and discovered that you can change the destiny of your skin. The future of your skin can be re-written. Our scientists recently discovered that each cell has an internal “power source” responsible for providing cellular fuel—critical for optimizing skin function, health and youthfulness. This cellular fuel acts like a power source—giving skin the energy it needs to look younger, longer.
The BREAKTHROUGH Based on these two discoveries, Estée Lauder Research further advances its decades of scientific expertise and innovation with our exclusive Re-Nutriv Life Re-Newing Molecules™ —the complex that is the secret strength behind every Re-Nutriv Ultimate Lift Age-Correcting formula.
Estée Lauder Re-Nutriv
Life Re-Newing Molecules
™
The 1 complex that is the secret strength behind every Re-Nutriv Ultimate Lift Age-Correcting formula. This extraordinary complex combines 2 very exclusive elements—rare and precious sea plant extracts coupled with our most advanced skincare technologies. It works in 3 WAYS to dramatically Repair, Restore skin’s appearance for a revitalized look.
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REPAIR
skin’s cellular “Power Source” so it has the energy it needs to perform optimally. “Rock of Life” Algae, an ancient form of algae that has survived and thrived for 3 billion years. Estée Lauder has discovered how to cultivate it so we can harness its astonishing repair benefits.
RECHARGE cellular energy and boost skin’s natural protective ability.
EGT, an amino acid and supercharged antioxidant, recharges skin’s energy and helps build its reserve of vitality and protection.
RESTORE needed youthful energy to help skin act younger, longer.
Silketare is a remarkable extract derived from a rare sea plant. It is part of Estée Lauder’s Sirtuin Technology, helping support skin cells’ energy to extend its youthful look.
Recharge and
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Ultimate Lift Age-Correcting Collection The first collection featuring Estée Lauder’s breakthrough Re-Nutriv Life Re-Newing Molecules™, combines the ultimate in anti-aging repair within ultra-luxurious, hydrating cremes. These all-powerful “supercremes” lift, firm and perfect skin’s appearance for a strikingly younger look. A collection with 38 patents, it is the ultimate in visible age correction. Every Ultimate Lift Age-Correcting formula contains advanced technology plus rare and precious ingredients to lift, firm and help protect the look of your skin like never before.
Life Re-Newing Molecules™ This secret strength helps repair, recharge and restore skin’s energized, radiant appearance.
Precious Black Tourmaline
A charged mineral, along with advanced lifting technologies, work to help skin stimulate its natural collagen production.
Micronized South Sea Pearls Create instant luminosity for a more radiant look.
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Ultimate Lift Age-Correcting Collection Ultimate Lift Age-Correcting Creme Ultra-luxurious, all-powerful “supercreme” combines ultimate repair technologies and hydrators together for all-in-one lift.
Ultimate Lift Age-Correcting Serum Concentrated visible lifting benefits for an instant tightening sensation and a more lifted look over time.
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Delivers up to times the levels of the potent lifting, tightening and repair ingredients found in the creme. Immediately feel more lifted—tighter and more toned.
GUIDE TO THE PRECIOUS INGREDIENTS AND ADVANCED SCIENCE:
Life Re-Newing Molecules™ Work to dramatically repair, recharge and restore skin’s appearance for a revitalized look.
Precious Black Tourmaline
A charged mineral, along with advanced lifting technologies, work to help skin stimulate its natural collagen production.
Ultimate Lift Age-Correcting Eye Creme Look younger, more lifted and radiant around your eyes with this ultra-luxurious, all-powerful eye creme. South Sea Pearls and unique “Platinum Pigments” reflect imperfections and provide luminous radiance to brighten dark circles. While precious Eyebright Extract, an anti-irritant, works to calm and de-puff eyes for eyes that look younger and more radiant.
Ultimate Lift Age-Correcting Creme Rich Rich creme cushions and comforts even the driest skin—this indulgent formula smoothes over skin leaving you feeling ultra-comforted, deeply hydrated and supremely radiant.
Micronized South Sea Pearls
Create instant luminosity for a more radiant look.
The Exclusive Scent
Soft green accords with nuances of honey and gardenia.
Colloidal Gold
Calms and soothes skin helping to create the optimal environment for skin to repair.
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Intensive Lifting Collection These remarkable formulas help skin appear more lifted as they are used over time. They address the visible signs of aging in multiple ways, reducing the look of lines and wrinkles as they hydrate and smooth skin. Below are highlights of the advanced technology and rare and precious ingredients found in the Intensive Lifting Collection:
Sea Whip Extract
Soothes and helps protect skin from environmental damage while lipid complex strengthens skin’s natural moisture barrier, helping prevent future moisture loss.
Anti-Aging Proteins
Unique cocktail tightens and tones skin’s appearance. Over time, it helps skin increase its own natural collagen and elastin production so it becomes more resilient and supple. (Serum only.)
Lady’s Thistle Extract
A botanical extract that works to keep skin looking plumper, firmer and more lifted.
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Intensive Lifting Collection Intensive Lifting Eye Creme Lifts and hydrates the delicate skin around the eye area, and minimizes the appearance of lines, wrinkles, dark circles and puffiness. It gives the eye area a younger, brighter, more lifted look over time.
KEY INGREDIENTS Lady’s Thistle Extract Sea Whip Extract
GUIDE TO THE PRECIOUS INGREDIENTS AND ADVANCED SCIENCE:
Sea Whip Extract
Lady’s Thistle Extract
Anti-Aging Proteins
Japanese Green Tea
Soothes and helps protect skin from environmental damage while a lipid complex strengthens skin’s natural moisture barrier, helping prevent future moisture loss.
Unique cocktail tightens and tones skin’s appearance. Over time, it helps skin increase its own natural collagen and elastin production so it becomes more resilient and supple.
A botanical extract that works to keep skin looking plumper, firmer and more lifted.
A natural anti-irritant that diminishes the appearance of blotchy red skintone.
The Exclusive Scent Creamy powdery orange flowers with background of soft jasmine.
Moisture Magnets
Special plant-derived hydrating complex attracts moisture to the skin so it feels refreshed and plumped.
Photosomes
Light-activated anti-oxidant delivery system, releases protection when exposed to light. Anti-oxidant complex includes Vitamins A, C and E to help provide immediate protection.
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Revitalizing Comfort Collection
revitalized with rich emollients and anti-aging ingredients for a look of healthy radiance. At once, skin feels comforted and
A fusion of advanced technology and rare and precious ingredients, each formula includes these revitalizing ingredients that are unique to the collection.
Pillow Polymer Technology
First developed by NASA to provide buffering, support and protection to astronauts, this comforting technology was perfected by EstÊe Lauder for use in skincare. It creates a moisture mask on the skin’s surface to retain vital lipids and acts as a microscopic shock absorber for skin.
Reishi Mushroom
Considered to be the most beneficial of all renewing herbs because of its strong anti-irritant powers.
Wolfberry
Rich in minerals to support basic skin function, anti-oxidants to help protect skin, and Vitamin C to promote skin’s natural collagen building.
Ginseng
Traditionally believed to improve overall skin health, energy and vitality.
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Revitalizing Comfort Collection Revitalizing Comfort Eye Creme Providing all the benefits of Re-Nutriv Revitalizing Comfort Creme, this luxurious eye treatment is formulated to treat delicate eye area skin to exceptional moisture, extraordinary anti-aging and revitalizing benefits. A comforting and revitalizing treatment to soothe the dry, delicate eye area and reduce the look of lines and wrinkles.
KEY INGREDIENTS Advanced Optics Pillow Polymer Technology Luxurious Emollients
GUIDE TO THE PRECIOUS INGREDIENTS AND ADVANCED SCIENCE:
Pillow Polymer Technology
First developed by NASA to provide buffering, support and protection to astronauts, was perfected by Estée Lauder for use in skincare. It creates a moisture mask on the skin’s surface to retain vital lipids and acts as a microscopic “shock absorber” for skin to provide a bounce and spring-back.
Reishi Mushroom
Considered to be the most beneficial of all renewing herbs because of its strong anti-irritant powers.
Wolfberry
Rich in minerals to support basic skin function, antioxidants to help protect skin, and Vitamin C to promote skin’s natural collagen building.
Ginseng
Traditionally believed to improve overall skin health, energy and vitality.
The Exclusive Scent
Fresh green accords accented with violets and hints of spice.
Anti-aging Extracts
A powerful herbal blend inspired by ancient Chinese traditions delivers anti-oxidant protection as well as collagen boosting benefits.
Luxurious Emollients
A blend of soothing emollients—including Sweet Almond Oil, Apricot Kernel Oil and Cupuaçu Butter—and more soften skin and deliver intense hydration. Powerful botanicals—combined with energy-boosting Creatine—offer extraordinary natural collagen-enhancing benefits.
Advanced Optics
Instantly smooth, brighten and restore radiance to the vulnerable eye area.
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Re-Creation Collection Estée Lauder’s most luxurious and comprehensive 24-hour anti-aging system, inspired by nature and powered by cutting-edge technology. This continuous system is endowed with tomorrow’s science, including groundbreaking Calcium-Optimizing Technology, 8 patents pending and a wealth of rare plants and minerals known to create life, respond to natural stresses and promote longevity. Together, these ultra-luxurious products work synergistically to help re-create, protect and maintain a remarkably ageless appearance— stronger, smoother and glowing with youth.
A NEW BEGINNING FOR YOUR SKIN.
Padina
A unique sea plant that grows its own calcified shell helps skin resist the visible signs of stress and perform its natural age-fighting tasks.
Hawaiian Deep Sea Water
from the Hawaiian Islands encourages natural collagen production.
Micronized Concentrate of 74 Vital Trace Minerals
sourced from the remote islands of Okinawa helps skin resist visible aging. Includes Magnesium, Zinc and Selenium to give skin a more youthful look and feel. And more…
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Re-Creation Collection Re-Creation Day Creme SPF 15 This silky day creme leaves a dewy finish and helps safeguard skin with broad-spectrum UV protection and proven anti-oxidants.
BY DAY, an amazing youthful look is
achieved with a select blend of ingredients that helps skin maintain the natural collagen and elastin support that gives it strength and resilience. Every day, skin looks and feels fresh and hydrated while it reclaims a stunning translucency and a more lifted, lineless look.
Re-Creation Night Creme This sumptuously emollient night creme delivers an astonishing surge of moisture to counterbalance the moisture skin would normally lose at night, while boosting skin’s natural ability to repair the visible signs of aging that accrue each and every day.
BY NIGHT, shields skin from accumulated damage to help repair the appearance of skin while you sleep. Over time, a flawless clarity and more even tone emerge as age spots seem far less obvious.
KEY INGREDIENTS
Calcium Optimizing Technology, Micronized concentrate of 74 vital trace minerals, Hawaiian Deep Sea Water
GUIDE TO THE PRECIOUS INGREDIENTS AND ADVANCED SCIENCE IN THE RECREATION
Calcium Optimizing Technology “Relocates” and optimizes skin’s own calcium so it can perform its natural age-fighting tasks with optimum results.
Padina A unique sea plant that grows its own calcified shell, helps skin resist the visible signs of stress and perform its natural age-fighting tasks.
Re-Creation Eye Balm & Night Serum This empowering blend “virtual shield” against time was inspired by nature and powered by cutting-edge technology. It is Estée Lauder’s most comprehensive 24-hour anti-aging system formulated to help reduce the signs of aging in the delicate eye area.
USE EYE BALM BY DAY
—fine, dry lines around the eye area are hydrated away as skin becomes plumped with moisture. Skin feels softer and more supple as Camelina Sativa Oil, blends with other ingredients to improve elasticity.
USE BOTH NIGHT SERUM AND EYE BALM BY NIGHT
The Exclusive Scent
DAY: A mix of mouth-watering Black Currant and juicy Peach notes, an enlivening floral essence inspired by Tuberose and Freesia, plus warm woody notes of Musk and Amber. NIGHT: Creamy composition of delicate flowers inspired by night-blooming Orchids, Tiger Lilies and soothing Sandalwood.
—all the incredible benefits of the Eye Balm plus a blend of 9 rare and precious exotic lipids including Amazon Acai Nut Oil helps reduce visible lines and crepiness. Delicate skin around the eye is calmed with a precious fusion of Colloidal Gold, Caffeine and other potent anti-irritants to minimize the damage that can help accelerate the formation of spots and discolorations.
DAY CREAM SPF 15 AND NIGHT CREAM:
Hawaiian Deep Sea Water Encourages natural collagen production to help restore skin’s vitality and a smoother, more supple tone.
Micronized concentrate of 74 vital trace minerals Sourced from the remote islands of Okinawa helps skin resist visible aging. Includes Magnesium, Zinc, and Selenium, to give skin a more youthful look and feel.
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Specialists Re-Nutriv Hydrating Creme Cleanser A luxurious, rich and creamy cleanser that gently removes makeup and impurities, leaving skin moist and comfortable. Intensive emollients help restore skin’s moisture barrier to retain natural lipids. Soap-and alcohol-free.
Re-Nutriv Lifting Mask Gives skin an immediate concentrated moisture boost, for a more lifted and less lined look. Special nourishing and lifting ingredients help skin look and feel renewed.
KEY INGREDIENTS
Natural plant derivatives Wheat Germ Oil Barley Extract Vitamin E
Re-Nutriv Softening Lotion A toning lotion to be used after cleansing that removes surface impurities as it smooths, softens and refreshes. Helps maintain the optimum oil/moisture balance. Flecked with gold pearl and infused with elemental gold, this luxuriously silky formula leaves skin with an invisible veil of moisture. Alcohol-free.
Collection Re-Nutriv Intensive Smoothing Hand Creme Deeply hydrates as it helps even out skintone. Visibly smooths away crepiness. Hands look younger and more supple. Skin remains soft and moisturized, even after multiple washings.
KEY INGREDIENTS
Re-Nutriv Anti Spot Technology Sodium Hyaluronate Restorative Oil Blend
Re-Nutriv Intensive Smoothing Body Creme Rich and deeply hydrating creme smooths away dry flaky skin. Reveals a new, soft, silky texture and helps restore a younger, firmer, more supple look. Leaves skin moisturized and comfortable throughout the day.
KEY INGREDIENTS
Muru-Muru Butter Shea Butter Golden Oil Duet (Jojoba and Malaysian Mango) Heather Extract
Creating the
Re-Nutriv Experience For Your Customer
Part of every Re-Nutriv experience is the exceptional service and expertise you provide. It begins with the careful way you hold the product and continues through the pampering services you offer—all designed to create the ultimate shopping experience for your customer.
The Re-Nutriv ENVIRONMENT
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Re-Nutriv testers should be full and impeccable in presentation. e-Nutriv products should always be R presented on a tray. The Re-Nutriv environment should always be clean and stocked with hygienic supplies.
The Re-Nutriv PRESENTATION • Body language is essential when handling a luxury item in the presence of the customer—think about how you would handle a precious piece of jewelry or art. She will respond to your demonstrated reverence for the product. • Hold the product with care—”cradle” it in your hands. • Communicate product information with confidence and authority. • Use the special Re-Nutriv spatula when demonstrating product. • Hold mirror up for your customer to show her the immediate benefits of Re-Nutriv products.
5 Senses approach
Envelop your customer in a world of luxury with Re-Nutriv’s sensory experience. Stimulate each of the 5 senses with a series of touch-points to create the Ultimate pampering experience.
See
• Luxurious product packaging • Richness and texture of cremes • Radiance and luminosity of skin after massage application
Touch • Massage
Smell
• The scent of the product: different for each collection
Taste
An offer of: • Mint and cucumber water* * Optional—markets
Hear
to determine.
• Soothing tone of voice • Product and anti-aging benefits • Rare and precious ingredients
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Demonstration Ritual
Indulge your customer with the Re-Nutriv Demonstration Ritual and an offer of a complimentary pampering massage.
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Cleanse hands and create a “hygiene station.” Gently place a folded tissue on the counter and use it to neatly display your Re-Nutriv products and tools. Ensure products are always impecably presented. Tuck a tissue into the customer’s sleeve to create a protective cuff. Present the product to the customer with care. Use the special Re-Nutriv spatula to remove the product. Replace lid before you demonstrate. Warm product between fingers before applying. Place tissue beneath the customer’s hand. Use one hand to massage creme into customer’s hand. Share the product benefits and ask customer to compare the look and feel of her skin. Then encourage her to notice the indulgent scent. Finish by offering the customer the choice of a complimentary pampering massage: • Relaxing Hand Massage • Eye Stress Relief Massage • Ultimate Energy-Lift Massage
Massage Techniques
Eye Stress Relief 1 2 3 4
Once the customer is seated, ask her to close her eyes and take a deep cleansing breath. Apply eye creme to ring finger and do a “pressure check� by tapping the creme on the back of her hand. This will allow the customer to see the motion and feel the amount of pressure applied during the massage. Gently tap creme onto the under eye area from the inner to outer eye corner. Gently tap creme onto the upper eye along the brow bone—the tapping motion is gentle and should always move in an outward direction toward the temples.
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For deep relaxation, follow with a gentle temple massage using your pointer and middle fingers together. Massage in a circular motion on— 1 ) Temples 2) Between eyebrows—gently place 2 fingers under the customer’s chin for support Repeat 3 times.
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To finish the massage, place thumbs together between brows and sweep them out along brow bone to temples, applying light pressure. Then, use the pads of your fingers and lightly stroke along the under eye area, from side of nose to temples.
Massage Techniques
Relaxing Hand & Arm
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Once the customer is seated do a “pressure check” to ensure she is comfortable with the amount of pressure you are applying. Give her the option of closing her eyes during the massage. Supporting the customer’s hand, place the palm of your hand on top of the customer’s hand. Glide your hand along the top of the customer’s arm towards the elbow. At the elbow, turn your hand underneath the customer’s arm and glide your hand back to the starting position. Continue this motion by alternating hands and repeating the technique 3 times.
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Hold the customer’s hand from underneath and place the tips of both thumbs between the knuckles of the little and ring finger. Massage up towards the wrist in small circular movements. Apply gentle but firm pressure at the wrist. Repeat the movement.
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Start from the knuckles and massage down toward the tips of the fingers. Bend your index finger in an arch around her finger. Twist around her finger and pull towards you. Repeat the motion until it has been done to each finger. Hold the customer’s hand upwards with her palm facing you. Massage both thumbs in circular movements over the palm. Repeat 3 times. Note: If the customer’s shoulders begin to rise during this part of the massage, gently push them down to make sure she is completely relaxed.
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Massage Techniques
Ultimate Energy-Lift Massage 1 2 3 4 5
Invite the customer to sit down. As an Estée Lauder Beauty Advisor you will give this massage standing behind the customer’s chair. Do a “pressure check” with the customer to ensure that she is comfortable with the amount of pressure. Take a small amount of creme from the jar and place it on the back of your hand. Place hands on the customer’s shoulders and invite her to close her eyes and take a deep cleansing breath. Place both hands on the sides of her head and gently guide her head backwards so she is gently resting her head against you. Next, warm the creme between your fingers. Place creme on the 4 points of the face—forehead, then cheeks, chin, and lastly, neck. Spread it over the face with light strokes and be sure to apply evenly. Starting at the chin, stroke upward and outward over the jawline to the lower ear using small circular motions. Repeat 2 times.
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Starting at the corners of the mouth, stroke upward and outward under the cheekbone to the middle of the ear using small circular motions. Repeat 2 times. Starting at the side of the nose, stroke upward and outward over the cheekbone toward the temple using small circular motions. Repeat 2 times. Next, massage the neck, one side at a time. Keeping hands open and flat, use upward strokes starting at the base of the neck following along the jawline up to the ear. Alternate sides and repeat. Activate traditional energy points by pressing gently on 3 parts of the face: outer eye, cheek, chin. (See page 52 for reference.) Gently cup your hands along the perimeter of the customer’s face with minimal pressure to create a diamond shape. To end the massage, instruct the customer to take a deep cleansing breath. With both hands on the sides of her head, gently guide the customer’s head upright and ask her to open her eyes.
Pressure Points
Ultimate Energy-Lift Massage referencE Activate these traditional energy points by pressing gently with your middle fingertip and hold for up to 1 minute, or as long as it feels comfortable.
1 2 Cheek: 3 Chin:
Outer Eye: Press below outer edge of eyebrow, on the bone near outer corner of eye. (Do not touch eye.)
Press near outer edge of cheek, inside the area where cheekbone meets jawbone.
Press on chin, halfway from corners of mouth to jawline.
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Wrap-up Ritual
Complete the Re-Nutriv experience with the last touch of luxury—the Re-Nutriv Wrap-up Ritual.
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Open every product in front of the customer to show it is in pristine condition. Summarize the benefits and give any usage tips. Wrap products individually in tissue and place in shopping bag.
Thank the customer for purchasing Estée Lauder’s Re-Nutriv.
Step from behind the counter and hand the customer her bag with two hands.
Call within 1 day to follow up and ensure that the customer is enjoying her purchase.
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Excellence Exam Product
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When will you recommend Re-Nutriv to a customer? Select as many applicable comments a potential Re-Nutriv customer would make. A. “I love Time Zone; but I feel that my skin needs something extra special.” B. “I don’t want to spend more than $50.00 on a product.” C. “I love going to the spa to pamper my skin.” D. “I just want a hydrating product.” E. “I want a product that is rare and exclusive.” What would you say to introduce Re-Nutriv to a customer interested in lifting?
When would you choose to recommend the Ultimate Lift Age-Correcting Creme alone, and when would you recommend using it with the Serum?
Explain why any Re-Nutriv customer could also use Advanced Night Repair.
Name 3 Beautiful Skin Solutions products you could recommend during a Re-Nutriv sale and why? 1. Product:
Reason:
2. Product:
Reason:
3. Product:
Reason:
Which 3 words describe Re-Nutriv Life Renewing Molecules™? A. Recover, Recharge, Revive C. Repair, Recharge, Restore B. Repair, Restore, Renew D. Recharge, Restore, Renew
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Match the ingredients to the correct category:
LIFE RE-NEWING MOLECULES™
ULTIMATE LIFT AGECORRECTING COLLECTION
“Rock of Life” Algae Colloidal Gold Precious Black Tourmaline EGT Micronized South Sea Pearls Silketare
EXPERIENCE
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For each sense, provide at least one example of how you will trigger it during a Re-Nutriv consultation: Sight Touch Smell Sound
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What are two ways to use the Heritage brochure?
There are 5 steps in the Re-Nutriv Demonstration Ritual. Place the following in the correct order: Share the product benefits and ask the customer to compare the look and feel of her skin. Then encourage her to notice the indulgent scent. Warm product between fingers before applying. Place tissue beneath the customer’s hand. Use one hand to massage creme into customer’s hand. Finish by offering the customer the choice of a complimentary pampering massage: Relaxing Hand Massage, Eye Stress Relief Massage, Ultimate Energy-Lift Massage. Cleanse hands and create a “hygiene station.” Gently place a folded tissue on the counter and use it to neatly display your Re-Nutriv products and tools. Ensure products are always impecably presented. Tuck a tissue into the customer’s sleeve to create a protective cuff. Present product to the customer with care. Use the special Re-Nutriv spatula to remove the product. Replace lid before you demonstrate.
© Estée Lauder Inc.
Fall 2010