30th Anniversary VIV Asia 2023

by Shannon Parsons,

VIV Asia 2023 was an incredible success with an amazing number of attendees and exhibitors. Held in Bangkok, Thailand at the IMPACT Challenger, the B2B event spanned over three days from March 8-10, with an additional day for a few conferences on March 7.

The complete feed to food global trade show saw a staggering number of attendees with a registered 47,527 visitors from 112 countries and 1,186 exhibitors from 57 countries. The exhibition was split into sections, ranging from animal health, farm production, aquaculture, machinery and more in a space of 31,544sqm across three Challenger halls. Many of the exhibitors had a range of products on display, such as machinery and feed, and some even gave free samples to their products to the visitors.

Plus, with VIV Asia offering over 120 conferences and sessions, there were a range of topics for everyone to have at least one event that would interest the. Each conference covered the latest information and insights into the newest insights, innovations, and technologies. Some of the conferences that were held were ‘How to Build your Sustainable Dairy Farm’ by Global Dairy Farmers, ‘Trends, Challenges and Opportunities of Alternative Proteins in Asia’ and many more, along with some created by our own company.

“VIV Asia is the first VIV show in 2023 and it represents – and rightfully so – our goal to connect the markets, and enhance industry trade both locally and globally,” stated Birgit Horn, Managing Director of VIV Worldwide, during the event.

Our Conferences

Perendale Publishers, parent company to International Petfood magazine, organised three separate conferences: Aquatic, 7th Annual Aquafeed Extrusion (7AQE), and Build My Feed Mill. All three conferences were an incredible successful, with two of them being a full house and the third being half full at minimum.

Aquatic and 7AQE were both held on the same day, March 7, and lasted the whole day. VIV and Progressus worked together with Perendale to organise Aquatic while Dr Mian Riaz of Texas A&M University worked with us on 7AQE. Both conferences were a great starter to VIV Asia which began the day after on March 8.

Build My Feed Mill was a two-hour conference held on the morning of March 10 that was solely organised by Perendale. This was an amazing conference with full attendance and a fantastic way to end the exhibition.

Full reports on the three conferences will appear in the next edition of International Petfood so make sure you read the next edition to find out more.

30th Anniversary

VIV Asia 2023 celebrated the 30th anniversary of VIV in the Challenger 3, VIV Square on the second day of the event, March 9. The celebration began with a spectacular dance performance, followed by a warm welcome to all attendees with free food, drinks and gifts upon entry into the VIV Square.

Managing Director of VIV Worldwide, VNU Europe, Mrs Birgit Horn, then introduced the small event and presented Mr Chris Jackson, Export Manager for UKTAG, the UK’s Technology for Agriculture and Genetics organisation, an award. For Chris’ ‘outstanding contribution to VIV and the food-to-feed industry’ along with being the UK’s representation for guidance and commitment to VIV since its inception in 1993 in Japan, he was awarded with a trophy and travelsized suitcase as a sign of appreciation from VNU.

Following this, it was announced by Mr Igor Palka, Managing Director of VNU Asia Pacific and Mr Jose Gerardo Feliciano, Vice President of United Broiler Association, that ILDEX Philippines and the Philippine Poultry Show will be combining into one event- Philippine Poultry Show & ILDEX Philippines 2023. This is a wonderful partnership between the two events and a huge development for the industry too as it will bring together more companies to create newer and better connections than before. Finally, there were two competitions to end the celebrations- a quiz on Kahoot regarding VIV and a lucky prize draw. International Petfood were incredibly lucky and are so thankful for their prizes as all three members of our team who attended this celebration all managed to win, with Shannon winning twice from both the quiz and lucky draw.

Triumphant Time

This year, VIV Asia was held in a new location and despite this, the animal protein sector responded to this change incredibly with attendance from both exhibitors and attendees not being affected negatively and remaining high. The show also offered free transportation to and from the event with the use of a shuttle bus to the sky train stations located throughout Bangkok to assist anyone who struggled to find transport as the area had lots of traffic.

“It’s always pleasing when a new trade fair is warmly received, and this was certainly the case with this first edition of Meat Pro Asia,” adds Mr Richard Li, Executive Director, Messe Frankfurt (HK) Ltd. The halls were packed every single day with attendees and exhibitors, with many companies to visit and conferences to attend. We managed to meet a lot of these companies, such as Ottevanger, Dr Eckel, PLP Liquid Systems and so many more. We reinforced our relationships with our Global friends and created new ones too.

We also conducted multiple interviews with various companies, ADM’s Vice President of Feed Additives- BK Chew and Famsun’s Director- Liu Guandao along with audible interviews with ADM’s technical sales managers- Gunduz Ilsever and Luiz Souza. You will be able to see these interviews soon on our websites, future editions of International Petfood and our socials.

Next Time

The next VIV Asia will be held in 2025 on March 12 – 14, however the next VIV event will be VIV Nanjing 2023 on 6 -8 September in Nanjing, China. VIV is run by the amazing organisers VNU Worldwide who organise multiple events per year, all of which being successful. VNU will be hosting another event sooner than VIV Nanjing though called Philippine Poultry Show & ILDEX Philippines 2023 on June 7 – 9 in Manila, Philippines.

If you have any reports, press releases or editorial about VIV Asia 2023 that you would like shared then please send it to editorial@perendale.co.uk and we will be happy to share it for you on our websites and social media. We hope to see you soon at future events...

FEED PROCESSING market outlook in Latin America and beyond

Feed milling is the process of grinding and processing feed ingredients into a form that is suitable for animal consumption. Milling is therefore a critical step in the production of animal feed, as it creates a uniform mixture that is easy for animals to digest. Various materials are milled, fed and weighed, and mixed together including additives to obtain the end product. The feed milling process can be divided into five main stages: raw material handling, grinding, mixing, cooling and pelleting.

Pellets held the biggest market share, according to a survey by Verified Market Research. The pellets market size was estimated at US$8.23 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.5 percent from 2022 to 2030.

Pellet feed is more popular than other types of feed because it is high in protein, easy to digest, and degrades the higher protein in smaller amounts. Pellet is further subdivided into crumbles, flour, mills, and others. The advantages of pelleted feed, such as improved feed consumption and increased animal weight gain, are what essentially drive the need for feed pelletising. Pellet production is increasing significantly as a result of the expanding demand for nutrient-dense feed, which also encourages company investment in the animal feed pellet processing sector. Additionally, providing mixed nutrients in every pellet, enhancing storage capacity, lowering transportation costs, and improving feed handling are some of the advantages that have encouraged the popularity of animal pellets. There is a growing focus on the nutritional value of the food animals consume. Also, there is a growing demand for feed mills due to the following reasons: farmers stepping back, the total animal population and the increasing need for high-quality feed. Operations of the global feed processing market has been segmented into manual, semi-automatic, and automatic where technology has become a significant trend. Higher processing capacity, more efficient processing of more products per hour, and a higher consistency of quality is strived for.

On October 3 – 5, 2023, Victam is hosting the first Victam LatAm event in São Paulo, Brazil! This event for all segments of the animal feed production is co-located with two dedicated events for flour processing and handling events, GRAPAS and GEAPS. Conferences, seminars and round table sessions are organised together with key partners (such as RTRS and Perendale among others) including topics such as feed mills maximised and sustainable production. Victam LatAm event forms a complete and unique marketplace and will fill the gap in the Latin American market.

According to the Latin America Animal Feed Market Outlook 2027 research report, Latin America is the fastest enlarging market for animal feed processing. It is estimated to grow with a compound annual growth rate (CAGR) of 3.21percent for the forecasted period. Currently, Brazil is the leader of Latin American market holding more than 40 percent in the animal feed (processing) market.

Since September, when the event was launched together with our Founding companies Andritz, CPM, Famsun, Wenger and Zheng Chang, almost 100 companies already confirmed their participation. CPM Europe is one of the world’s leading suppliers of technologies, solutions, services and industrial equipment for the animal and aqua feed industries. With over 80 years of experience in the feed industry, our extensive expertise allows us to offer specialist solutions for the processing of compound feed. This includes poultry, such as chickens and turkeys, ruminant animals such as cows, goats and sheep, as well as monogastric animals such as horses and pigs. We are pleased to have them join us on our Latin-American journey and to hear more about their feed processing approach.