stallion marketing
James Thomas talks to stallion marketing managers about their approach to “McCarthy’s Marketing Mix”
The four
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HETHER YOU ARE in the market for a hot tub or a holiday, a mobile phone or a made-to-measure suit, underfloor heating or new underwear, inevitably you will have encountered marketing in some shape or form. The same is true for those on the lookout for stallion nominations, with a huge spectrum of promotion out there vying for breeders’ attention, whether they are looking for a visit to Blue Bresil or Frankel, or anything in between. The most visible bits of stallion marketing include the tried and tested print advertising in industry publications and the kind of branded merchandise that is de rigueur at sales around the world. There is, however, slightly more to Stallions can now be marketed via many differing channels, but good old-fashioned personal service and a conversation on the telephone can’t be beaten, says Tom Pennington, marketing manager for Shadwell
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