POWER OF IBI
IBI MEDIA KIT 2017 IBI can solve YOUR marketing challenges with access to bowling center decision-makers worldwide.
24 Yea rs!
T H E O N LY M A G A Z I N E P U B L I S H E D F O R O P E R AT O R S B Y O P E R AT O R S ! Our team is uniquely qualified to help you sell to proprietors.
T H E O N LY M A G A Z I N E P U B L I S H E D F O R O P E R AT O R S B Y O P E R AT O R S !
32-Lane Pinz Entertainment Center, Los Angeles Scott Frager, General Manager
I B I I S U N I Q U E LY Q U A L I F I E D T O H E L P S O LV E YOUR BOWLING BUSINESS MARKETING NEEDS Scott Frager, Owner of IBI and Past Executive Director of the Southern California BPAA, with 126 Bowling Centers, knows how to market your product to bowling centers. • General Manager of PINZ Bowling Center in
Studio City CA. • Served as President of the Society for Bowling Centers Association Executives for 2 years. • Past BCSC Executive Director 2006-2016
27 YEARS OF EXPERIENCE IN THE BOWLING I N D U S T R Y W O R K I N G F O R Y O U R C O M PA N Y D A V I D G A R B E R : A S S O C I AT E P U B L I S H E R “International Bowling Industry magazine is the most trusted in bowling”
• International Bowling Media Board of Directors • Te a m U S A D i r e c t o r • United States Bowling Congress Board of Directors • Consumer Products Specialist for Storm Bowling and Ebonite International • Station Casinos Corporate Director of Bowling
POWER OF IBI
DECISION MAKERS DELIVERED DIRECT! IBI’s trade-only circulation provides your company direct access to your customers and prospects.
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Exclusive Total Market Coverage • Every bowling center in the U.S., approximately 5,000 + • Every military center worldwide • Every major bowling supplier/ distributor worldwide, 65+ • 3,000+ centers outside of the U.S. • 750 family entertainment centers • 1,500 business to business companies that work within the bowling industry.
POWER OF IBI
THE BOWLING WORLD J U S T A C L I C K A W AY ! IBI’s digital marketing packages can deliver your sales messages instantly to the trade, worldwide.
• Exclusive 5,000 + opt-in
email decision-maker database • 3,000+ magazine downloads each month via: www.BowlingIndustry.com & www.BowlingDigital.com • Sponsor relevant breaking news email blasts to trade
Key Trade Shows for the Bowling Industry • International Bowl Expo, Nashville, TN, June 2017 • East Coast Bowling Centers Convention, Atlantic City, NJ, October 2016 & 2017
• West Coast Bowling Convention, Reno, NV, October 2106, & 2017
• IAAPA Expo, Orlando, FL, November 2016, 2017, and beyond
• BPAA Summit, Charleston SC, January 2017
POWER OF IBI
EXPERTS FOR BOWLING SHOWS IBI’s print and digital marketing packages can deliver your sales messages to bowling trade show clients
• Key advertising placements • Compelling stories that
proprietors read • Largest circulation • Custom email blasts • PR campaigns from inception to delivery
POWER OF IBI
FA Q
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How many Subscribers does IBI have? Less than 100. IBI is delivered free every month to approximately 7,500 bowling centers and businesses.
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Is there an IBI membership? Yes. We have over 2,500 members on our www.bowlingindustry.com website.
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What are IBI’s peak months? February, June, August, September, and November. These months go along with the trade show season and/or our Beyond Bowling insert.
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IBI ONLINE 24/7/365 ACTION! www.BowlingIndustry.com •
Trade-Only Members
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Online Back Issues/ Mfg. Catalogs
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Center & Personality Photos / Profiles
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Breaking News
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User-Generated Forums/ Discussions
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Live, Current Bowling Trade News from Around the World
POWER OF IBI
IBI ONLINE 24/7/365 ACTION! www.BowlingIndustry.com • • • • •
Latest Activity Bowling Videos/ TV Spots/ Feature Film Clips/ Company Presentations Member Birthday Profiles to Foster Interaction Calendar of Events Industry Groups & Member Only Access
POWER OF IBI
I N S P I R AT I O N A L P E R S O N A L I T I E S IBI’s editorial makes the difference! • IBI inspires operators to do better. • IBI researches the best of the best. • No preachy articles • Written for new and mature proprietors • Never the same-old recycled how-to stories. • Subjects from within the industry and fresh perspective pieces from outside • Crafty, creative and constantly evolving graphic design to earn readers’ eyeballs!
POWER OF IBI
WORLD-CLASS B O W L I N G PA L A C E S IBI’s editorial makes the difference! • IBI scours the planet for awe-inspiring bowling centers. • IBI’s editorial motivates proprietors to modernize and renovate. • IBI is industry’s monthly trade show. • IBI encourages new investment from outside the industry. • IBI’s editorial transcends bowling, fostering growth in the FEC business.
POWER OF IBI
IBI MEDIA KIT 2017
ADVERTISING RATES AND SPECIFICATIONS Rate card #24 - Effective January 2017 BLACK & WHITE SPACE RATES (DISPLAY): Size
1X
3X
6X
12X
24X
36X
48 X
Full Pg............ $2,446 ......$2,310 .....$2,150 …….$2,025 ……..$1,970......$1,835 ….$1,745 2/3 Pg. …………1,930 ....... 1,780 ....... 1,625 ……1,510 ……… 1,400 .......1,325 ……..1,300 1/2 Pg ...............1,515 ....... 1,410 ....... 1,315 ........1,200 ……….1,190 ......1,045 …..…1,000 1/3 Pg ...............1,300 ........1,175 ....... 1,065 .......... 980 …………920 ……..815 ………770 1/4 Pg ...............1,035 ………950 ……….795 .......... 740 …………690 ........ 605 ...........585 1/6 Pg ................. 880 ...........760 ……….675 ...........630 …………560 ........ 540 ...........520 Frequency rates are earned by the number of separate display advertisements one-sixth page or larger used within a contract year.
COVERS AND SPECIAL POSITIONS: Inside Front ... $4,475 ...... $4,315 …..$4,110 ..... $3,840 ......$3,810 ......$3,615 ......$3,425 Inside Back ...... 4,170 ……..4,060 .......3,840 ....... 3,635 ........3,605 ...... .3,435 ........3,305 Back Cover ...... 4,725 ........4,560 ........4,315 ....... 4,105 ……..4,080 ....... 3,895........3,735 Rates for covers include 4-color process. Rates for special positions other than covers are 10% of space and color costs.
DISPLAY COLOR RATE (PER PAGE OR FRACTION): Four Color Process....................$800
CLASSIFIED RATE: Display ads $72/ column inch Four Color Process....................$400
DIGITAL MARKETING OPTIONS*: Email blast to IBI’s list………………......….…$ 1,500/blast Rotating tower ad on IBI website ………......…..500/mo. Online hosting of sales brochure ...…..….....…...500/mo. * All digital services are half off for current advertisers.
24 YEA RS
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2016 ISSUE CLOSING DATES: Issue Closing Date Material Due Date January .............12/12/16 ...................12/16/16 February ............1/9/17 ……………….1/16/17 March ................ 2/9/17 ……………….2/14/17 April ................... 3/10/17 ……….…….3/15/17 May .................... 4/10/17 ....................4/13/17 June ................... 5/12/17 ....................5/17/17 July ………………6/12/17 ….………….6/16/17 August ………… 7/13/17 ....................7/19/17 September ......... 8/11/17 ....................8/17/17 October …………9/12/17…………….. 9/15/17 November ……..10/12/17 ...................10/18/17 December ......... 11/9/17 …………….. 11/15/17 January 2018 ….12/11/17 ……….……12/14/17
POWER OF IBI
IBI MEDIA KIT 2017
ADVERTISING SPECIFICATIONS MECHANICAL SPECIFICATIONS: Size Width Depth Full Page ......................7-3/4” ..... 10-3/8” 2/3 Page Vertical .........4-3/4” ............10” 1/2 Page Island ...........4-3/4” .......7-1/2” 1/2 Page Horizontal .....7-1/4” .......4-3/4” 1/2 Page Vertical .........3-1/2” ............10” 1/3 Page Horizontal .....4-3/4” .......4-3/4” 1/3 Page Vertical .........2-1/4” ............10” 1/4 Page Horizontal .....4-3/4” .......3-1/2” 1/4 Page Vertical .........2-1/4” .......7-1/2” 1/4 Page Vertical .........3-1/2” .......4-3/4” 1/6 Page Horizontal .....4-3/4” .......2-1/4” 1/6 Page Vertical .........2-1/4” .......4-3/4” Full Page Trim .................... 8” ..... 10-3/4” Full Page Bleed ...........8-1/4” ............11” Spread Trim ..................... 16” ..... 10-3/4” Spread Bleed.............16-1/4” ............11”
24 Yea rs!
AGENCY COMMISSIONS:15% commission to recognized advertising agencies. Agency must submit compete digital files with color match print; otherwise, typesetting and artwork will be charged at trade rates and no commission can be taken. PRODUCTION CHARGES: All production services will be billed at publisher’s costs. Please request quotes in advance. GENERAL REGULATIONS: All advertising is subject to publisher’s approval. All cancellations must be in writing. Cancellations are not accepted after space reservation closing date. Special cover positions are non-cancelable. If a contract advertiser does not supply new copy by materials and copy due date, publisher will repeat previous advertisement. Advertisers will receive a rebate if, within a 12-month period from date of first insertion, they have used sufficient additional space to earn a lower rate than that at which they have been billed. Advertisers will be charged back if, within a 12-month period from the date of first insertion. the amount of space upon which their billing has been based. All accounts are payable net 30 days. A 1.5% monthly finance fee will be charged to accounts over 30-days. If unpaid bills must be turned over to a collection service or attorney, advertiser will be charged for all related fees and expenses.
B2B Media, 12655 Ventura Blvd., Studio City, CA 91604
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IBI MEDIA KIT 2017 24 David Garber, Associate Publisher Years ! 12655 Ventura Blvd. Studio City, CA 91604 Ph: 818-789-2695 Cell: 214-679-6231 e-mail: Garber@BowlingIndustry.com