GCC's Security Transformation

As the global economy continues to deal with the banking turmoil in 2023, there is a new buzz in the market called 'Municipal Bonds', also known as 'munis.' These bonds have emerged as popular among investors for being low-risk investments and not being subjected to federal taxes in the United States. Yes, there are certain disadvantages to buying these bonds, but they are reliable and income-producing ones, just the kind of financial products one needs to have in his/her portfolio to make it a welldiversified one.

Talking about buzz, cloud computing, which represents the delivery of different services through the internet, has continued to hog the headlines, by providing users with a series of functions including email, storage, backup, data retrieval, app creation and testing, data analysis, audio and video streaming, and delivering software on demand. Although it is still a relatively new technology, cloud computing is being utilised by a wide range of industries, including large corporations, small businesses, nonprofit organisations, governmental agencies, and even individual consumers.

Shifting our focus away from cloud computing, let’s talk about the hot trend of 2023, the AI revolution. Just like any other sector, AI has made a significant impact on the healthcare field, reshaping the way medical professionals diagnose, treat, and monitor patients. By enabling more individualised therapies and delivering more precise diagnoses, this technology is significantly enhancing healthcare research and outcomes.

This edition's cover story talks about the Saudi-based National Security Services Company (SAFE), which was founded in 2019 by the Kingdom's Public Investment Fund (PIF), with a vision of becoming the ultimate security partner within the country and in the GCC region, apart from leading the transformation of Saudi's security ecosystem.

editor@ifinancemag.com www.internationalfinance.com

SAFE: GCC’S TRUSTED SECURITY PARTNER

SAFE provides top-notch security consulting to its clients and partners through innovative measures

BANKING AND FINANCE

50 IN CONVERSATION

'STUDY OF CONSUMER BEHAVIOUR IS CRUCIAL'

The study of consumer behaviour helps reduce the guesswork for businesses

42 INSIGHT

IS THAILAND ENVIRONMENTALLY SUSTAINABLE?

Staying Digitally Safe From Banking Scams

Banking scams are becoming increasingly common, and it's essential to protect oneself

24 74

Metaverse Taking Over Professional Workspaces

Metaverse is going to lead the technological revolution in the hybrid office culture

TECHNOLOGY ECONOMY

Thailand does not have a good track record when it comes to committing to sustainability goals and combating climate change since 2012

CLOUD COMPUTING: THE FUTURE

Is Now

With the help of cloud computing, users may process data without using computers or carrying around heavy equipment

64 84

FAMILY COMPANIES: NEW FILLIP FOR UAE

UAE introduced legal reforms, to help double family-owned businesses’ contribution to the nation's GDP to $320 billion by 2032

Business Dossier

56 LTC: Leading Lao’s telecommunication revolution from the front

78 Leading Saudi’s Economic Transformation www.internationalfinance.com

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