F L IPBOA R D M ED I A K I T
Q1 2017
FLIPB OA RD.C O M
WHAT IS FLIPBOARD? With great stories, thriving communities of enthusiasts, and a personalized user experience—Flipboard is the perfect mobile platform for consumers to dive into their interests and pursue their passions.
WE PARTNER WITH THE WORLD’S BEST PUBLISHERS AND CONTENT CREATORS
Flipboard presents relevant stories from over 4000 WORLD-CLASS PUBLISHERS and blogs all within a gorgeous user interface. E : A DV E RT I S I N G@ FLI PB OA RD.COM
F L IPBOA R D M ED I A K I T
Q1 2017
FLIPB OA RD.C O M
OUR AUDIENCE
100 MILLION
90 MM MAU
MONTHLY ACTIVE USERS
60 MM MAU
Since our launch in 2010, our user base has grown to over 100 million monthly active users (MAU) spanning every country.
LAUNCH
30 MM MAU
20 MM MAU
Flipboard launches with the Apple iPad
TOPICS
10 MM MAU
iPhone Launch
Flipboard launches 3.0, which includes topics, letting people find and personalize content with more ease than ever before
CONSUMER CURATION
Android Launch
Flipboard launches 2.0 which includes magazines, letting people curate & collect their own content
2011
2012
GLOBAL REACH
2014
2013
AGE
18–34 32.3% 35–49 36.8% 50+ 30.9%
5% SOUTH A MERIC A 4% A FRIC A 1% OCE A NA
Our readers are 1/3 Millennial, 1/3 Gen-X, and 1/3 Boomer. No matter their demographics, our readers are ready to invest in themselves by learning more about what they love on Flipboard.
AFFLUENCE
75K+ 150K+ 250K+
2016
SPENDING
196 COUNTRIES 35% ASIA 28% NORTH A MERIC A 27% EUROPE
2015
SUPER SHOPPER 220
HEAVY SHOPPER
ACTIVE SHOPPER
110
57% 20% 6%
0
INDEX 100
2010
E : A DV E RT I S I N G@ FLI PB OA RD.COM
F L IPBOA R D M ED I A K I T
Q1 2017
FLIPB OA RD.C O M
SO WHY ADVERTISE WITH US? 1 PERSONAL PRIMETIME Our users turn to Flipboard at key, focused moments of the day when they are relaxed, receptive, and ready to engage with highly-personalized content that furthers their passions.
AD 2 PREMIUM ENVIRONMENT Advertising on Flipboard is full screen, high-impact, relevant, and most importantly: respectful to our users’ experience. This is why our engagement metrics, click through performance, and brand lift continue to exceed industry benchmarks.
3 DISCERNING AUDIENCE Our audience is approximately one third Millennial, one third Gen-X, and a third Boomer. But regardless of age, they are overwhelmingly thoughtful, influential, and affluent with a propensity to purchase.
4 MAGIC MOMENT When a user’s passions, favorite publishers, and the best brands coincide… something magical happens and new kind of relationship is forged between user, content, and commerce that conjures real results. E : A DV E RT I S I N G@ FLI PB OA RD.COM
F L IPBOA R D M ED I A K I T
Q1 2017
FLIPB OA RD.C O M
FLIPBOARD AD PRODUCTS AND OPPORTUNITIES 2ND FLIP
We love great advertising and we’re committed to building an environment where ads enhance the content consumption experience.
8TH FLIP
3
Advertising on Flipboard is impactful, lightning fast, and relevant to our users’ interests.
4
5
6
7
9
ARTICLE 1
AVERAGE ENGAGEMENT RATES
AD SPACES
DISPLAY
1%–2%
VIDEO
.75%–1.25%
NATIVE
1%–4%
OUR AD PRODUCTS
PROMOTED
Full Screen Ad
Cinema Loop™
Promoted Collection
Promoted Story
Storyboard™ E : A DV E RT I S I N G@ FLI PB OA RD.COM
F L IPBOA R D M ED I A K I T
Q1 2017
FLIPB OA RD.C O M
FLIPBOARD FOCUSES ON INTEREST TARGETING Our interest targeting allows marketers to effectively reach these consumers at key moments of personal primetime while they are reading and sharing around their passions.
A FULL SPECTRUM OF ICONIC BRANDS Thanks to our optimization around personal primetime, our high-quality audience, and premium ad environment—when brands tell their stories on Flipboard, something magical happens and new kind of relationship is forged between user, content, and commerce that conjures real results.
TO LEARN MORE Visit us at about.flipboard.com/advertisers or email us at advertising@flipboard.com
E : A DV E RT I S I N G@ FLI PB OA RD.COM