Bring Children to the Snow Season 2018/2019 Recap
World Snow Day Aftermovie https://www.youtube.com/watch?v=PpYf-P4Tp9w
What do we do?
Together with local Organisers and stakeholders we stage events and actions to bring children to the snow. The target age group is kids 4-14 years of age
The structure
STAKEHOLDER • • • • • •
National Ski Association Ski Resort Tourism Organisation Ski/Snowboard Club Government oragnisation Non-government organisation
Fast Numbers
•
2 programmes, SnowKidz and World Snow Day • 3.2 tonnes of material distrbuted • 53 countries • 1’087 Organisers • 7’722 actions and events • 9.2 million participants since 2007 • 26 million annual average reach
The Growth
Bring Children to the Snow Events 1400 1200
1118
1117
Season 14/15
Season 15/16
1252
1278
Season 16/17
Season 17/18
1230
987
1000 800 600 480 400 228 200 4
4
5
9
10
Season 06/07
Season 07/08
Season 08/09
Season 09/10
Season 10/11
0 Season 11/12
Season 12/13
Season 13/14
Season 18/19
SnowKidz Events 900 800
810
774
762
Season 16/17
Season 17/18
700 600 500
473
492
Season 14/15
Season 15/16
377
400 300 200 100
45
4
4
5
9
10
3
Season 06/07
Season 07/08
Season 08/09
Season 09/10
Season 10/11
Season 11/12
0 Season 12/13
Season 13/14
Season 18/19
World Snow Day Events 700
645 610
625
600 516 478
500
469
435 400
300 225 200
100 0
0
0
0
0
2007
2008
2009
2010
2011
0 2012
2013
2014
2015
2016
2017
2018
2019
Communications
Organiser
International communication
Local communication
Bring Children to the Snow Comms Growth 120'000'000
100'000'000
80'000'000
60'000'000
40'000'000
20'000'000
0 Season 06/07
Season 07/08
Season 08/09
Season 09/10
Season 10/11
Season 11/12
Season 12/13
Season 13/14
Season 14/15
Season 15/16
Season 16/17
Season 17/18
Season 18/19
SnowKidz Comms Growth 9'000'000 8'000'000 7'000'000 6'000'000 5'000'000 4'000'000 3'000'000 2'000'000 1'000'000 0 Season 06/07
Season 07/08
Season 08/09
Season 09/10
Season 10/11
Season 11/12
Season 12/13
Season 13/14
Season 14/15
Season 15/16
Season 16/17
Season 17/18
Season 18/19
World Snow Day Comms Growth 120'000'000
100'000'000
80'000'000
60'000'000
40'000'000
20'000'000
0 Season 06/07
Season 07/08
Season 08/09
Season 09/10
Season 10/11
Season 11/12
Season 12/13
Season 13/14
Season 14/15
Season 15/16
Season 16/17
Season 17/18
Season 18/19
Strategy •
Consolidation: We focus on 4 channels Facebook, YouTube, Twitter and Instagram
•
Consistency: Daily posts on all channels with schedule
•
Simplicity: The content is inline with our goal and we let it do the talking
Partners
Partners • • • • • • • • • • •
MND Group - Official Partner Atomic Skis - Official Skis Burton Snowboards - Official Snowboards Eurosport - Media Partner Infront Sports and Media - Media Partner European Broadcasting Union - Media Partner Best of the Alps - Official Resort Partner SKADI App. - Official Resort Guide European Federation Sporting Goods Industry - Official Partner World Federation of the Sporting Goods Industry - Official Partner Right to Play - Official Charity
Preferred Suppliers • • • • •
Amwerk Internova - Event Dressing Liski s.r.l - Piste supplies Continest - Event execution equipment TechnoAlpin - Snow production MediaTec - Event screens
Awards
Category: Best World Snow Day Description: Recognises the best World Snow Day Event worldwide. Winner: Planica World Snow Day (SLO), Planica OC Prize: 10’000CHF
Category: Best Small World Snow Day Description: Recognises the best events under 500 participants Winner: World Snow Day Vatra Dornei (ROM), Euroski Gold SRL Prize: 2’000CHF
Category: The Innovation Award Description: Recognises the most creative and innovative World Snow Day Actions Winner: World Snow Day Valiug (ROM), Scoala de Schi Buran Prize: Camera crew to film their next World Snow Day event
Category: Line Honors Description: Recognises the first event to register for World Snow Day 2019 Winner: Ski Klub Stara Planina (SRB) Prize: 1’000CHF
Looking Ahead
• World Snow Day 2020 Confirmed • Official Date 19th January 2020 • SnowKidz Awards 2020 Confirmed • Applications open 1st October 2019 • Application close 15th February 2020 • Project “Play” • Documentary in conjunction with Pat Burgner and Right to Play
Thank You