Cookbook - Mountain in the City
Introduction
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FIS SnowKidz is the first phase of a campaign initiated by FIS in November 2007 called ‘Bring Children to the Snow’. FIS SnowKidz is aimed at children and their families and seeks to include everyone from all age groups in enjoying snow for years to come. For more information about FIS SnowKidz please visit the official website at www.snowkidz.com. FIS would like all participants of FIS SnowKidz events to enjoy, explore and experience something truly special and unique. This Cookbook has been created to help you, the event organiser, develop your idea for your FIS SnowKidz event. Please note these events are not static. The ideas listed in this book are just that, ideas. FIS strongly encourages you to be creative with your event as long as your goal remains to bring children to the snow. ABOUT MOUNTAIN IN THE CITY Snow sports have always had a home in the mountains. As cities become the central hub for living, sports are following a similar direction. Mountain in the City is a great idea to give children and there families a chance to experience snow sports before they try the real thing in the mountains.
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Introduction
ABOUT THIS BOOK
ENGAGING SCHOOLS
SAFETY We all like to make sure the participants at our events are safe. When creating your event remember to have a First Aid kit and some who is trained in First Aid. Furthermore ensure you have contact to emergency services. This can be as simple as making sure your mobile phone has reception and the emergency number in your country entered into your phone. Finally ensure all participants are wearing helmets! TRANSPORT Transport is a major factor in getting people to the location. If you are a ski resort or ski school link up with your local bus and train company to organise a special price for a bus or train ticket to get the children to and from the location. Remember to tell your transport company that if you use their services now and the children enjoy the trip, there is good chance the children will continue to use their services in the future.
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Introduction
Schools are an important place for children to gain an education and develop a healthy and active lifestyle. When creating your event make sure to actively approach your local schools to ask children to participate in your event. In doing so you will find an increase in participation and the school will be benefiting by offering a healthy and fun activity to their students. Remember, an active child is a happy child.
Ingredients
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Here is your basic ingredients list.
4 x Workers 3 x Instructors 1x Promotions and marketing person 1x Team leader 3 x Shovels 1 x Person trained in First Aid 1 x Local school with children
100 metres of temporary fencing x Long Poles
For an Alpine skiing event:
50 x Long poles to hold up fencing
10 x Children’s alpine skis
300 x cable ties to attach fencing to poles
10 x Children’s alpine boots
4 x Beachflags (for atmosphere)
10 x Pairs of children’s Alpine Poles
1 x First Aid kit
10x Children’s Helmets
1 x Audi FIS SnowKidz Toolkit + Nordic Adaptions 4 x Folding tables Diplomas or prizes Gifts for participants
For a Cross-Country Skiing event: 10 x Children’s cross country skis 10 x Children’s cross country boots 10 x Children’s cross county poles For a Snowboarding event: 10 x Children’s snowboards 10 x Children’s snowboard bindings 10 x Children’s snowboard boots 10 x Children’s helmets
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General information
1 x Gentle Slope based in a populated area
Rental Equipment: (The quantities presented are for a small event)
Method
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STEP 1: Choose Your Location
Gentle slope - You will be conducting your event for children and their families. Ensure to find a slope that is gentle so children will not be scared to try. Close to public transport - make sure your event is close to public transport. A bus stop or train station is perfect!
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Method
Each city around the world deals with different variables. The location requirements for a city with cold tempreatures in the winter is different for a city with mild tempreatures in the winter. However, the following requirements apply to all cities:
STEP 2: Set up
Method
The first step in your set up is to erect your fencing. A recommended size for your area is 100m in length by 50m in width. Your cabanas, tables and rental equipment should be established close the area. Preferably at the bottom.
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Your Mountain in the City event will have two sides. A basic lessons area and a freestyle area. Instructors should be on hand at all times to assist participants in the two different areas.
AREA 1 A Mountain in the City experience will be the first introduction for youngsters and families to snowsports. Ensure you have instructors on hand to teach the basics of skiing, snowboarding and/or cross-country skiing. You may approach your local mountain and work with their ski school instructors.
Method
BASICS LESSONS
AREA 2 Freestyle skiing and snowboarding has become a very popular area of snowsports. For many people it is fascinating but a little scary. A small freestyle course can be interesting and add another dimension to your area. A suggestion for the course maybe as simple as two rails and a small jump.
Method
FREESTYLE AREA
Method
GRAPHIC EXAMPLES
Method
REGISTER
LOCAL MEDIA
POSTERS
Register your event on www.snowkidz.com. From there you will receive your Live Profile and access to further support materials.
Staging a FIS SnowKidz event means you are staging an internationally recognised event. Whilst FIS will be informing international media of your event it is critical that you contact your local media. The majority of your participants will come from local areas and will find out about your event in local newspapers, radio and television. Finally do not hesitate to invite journalists to your event. If you require FIS to create a formal letter recognising your event please just send an email to snowkidz@fisski.com with your request.
Log into the FIS SnowKidz Toolkit and download the poster template. Insert your information, print and distribute them to local schools, libraries, youth centres and sports halls.
Method
STEP 3: Promotion
VIDEO
SOCIAL MEDIA
Download the powerpoint presentation from the FIS SnowKidz Toolkit and create a presentation outlining your concept. Approach local schools and give them a presentation on what you are doing. At the end invite the children to your event.
Video campaign - create a small video from your event and post it on Youtube. Share your video on your organisation’s website and on other social media such as Facebook and Twitter.
Facebook, Twitter, YouTube and Instagram are powerful tools to promote your event. Set up a page on each of the platforms and update people on the progress of your event. Don’t forget to meniton regularly when your event is taking place.
Method
SCHOOLS
STEP 4: Celebrate
Method
You have done the hardwork in the preparation of your event. Now its time to celebrate! Go outside enjoy the event with your participants and their families. Engage in the children and show them how to enjoy snow sports. And don’t forget to take plenty of photos and videos for your report!
STEP 5: Report
Finally, don’t forget to compile a report for the partners and sponsors of your event. This will ensure a good long term relationship with them.
TELL US!
Method
Log on www.snowkidz.com to share your expereince. Report on your event and include images and the videos you have created. Reports will remain online permenantly giving you good long term international promotion of your event.
Additional Activities Hot beverages
Photo Session
Animated Characters
Method
Musical Enterainment
CH -3563 Oberhofen/Thunersee (Suisse) Marc Hodler Haus Blochstarsse 2 Tel +41 33 244 6161 Fax +41 33 244 6171 snowkidz@fisski.com www.fis-snowkidz.com President Gian Franco Kasper Secretary General Sarah Lewis Executive Editors Andrew Cholinski David Broere Riikka Rakic Executive Contributors GESTEV Marianne Pelchat Patrice Drouin Photo and Picture Credits National Ski Associations Zoom Anthony Desgagnes Audric Gagnon Menvill Photography Copyright No Articles may be reproduced without identification of the source (Copyright:FIS) The FIS Logograms and SnowKidz logo are registered trademarks of FIS FIS wishes to thank all its members and partners for the their contributions to this publication. Without them this would not be possible. www.fis-snowkidz.com
Acknowledgements
FIS SnowKidz Cookbook: Cross - Country Cross