ACKNOWLEDGEMENTS This case study would not be possible without the assistance of Shred Kids and Snowboard Germany. FIS would like to express its thanks to both organisations and all persons involved.
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INTRODUCTION
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WHAT IS SNOWKIDZ? FIS SnowKidz is the first phase of the Bring Children to the Snow campaign. It is a unique program that supports snow sports stakeholders to stage events and actions to bring children to the snow. Events can occur at any time in almost any place around the world.
WHAT IS THE SNOWKIDZ AWARD? As part of the SnowKidz programme, the FIS Member National Ski Associations (full and associate members) are invited to submit projects to compete for the ‘SnowKidz Award’. The Award is presented every second year and aims to recognize and reward the best actions to bring children to the snow under varying circumstances. For more information visit www.snowkidz.com/award
WHAT IS THIS CASE STUDY? This case study has been developed in conjunction with the 2022 SnowKidz Award recipients. It is designed to give future SnowKidz Awards applicants an insight into why this Award recipient has been selected in the top three. It is the hope that this information will also inspire you to create new projects or improve existing events and actions in your country that bring children to the snow.
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Introduction
For more information visit www.snowkidz.com
WHO IS THIS CASE STUDY ABOUT? Title of Event/Programme: Shred Kids Location: Throughout Germany and parts of Austria
Third Party Organiser Information: Address: Jahnweg 4 82418 Murnau Germany Tel:
(+49) 152 59 58 51 42
Email:
info@shred-kids.de
Website:
www.shred-kids.de
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Introduction
Is the action from a National Ski Association or third party e.g. ski club, ski resort etc.?
PROJECT DETAILS
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PROJECT DESCRIPTION
Working alongside the weekly events are the Kids Snowboard Festivals. These festivals two days of free coaching for kids between 5 and 14 years old. The kids have the option of getting rental equipment and the lift ticket for a very affordable offer.
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Project Details
Shred Kids stands to support the next generation of snowboarders. To achieve this, weekly snowboard sessions at 11 locations for kids between 5 and 13 years. The focus of these events is to just bring kids to the snow. To aid to process professional and highly qualified coaches are on hand help kids prioritize having fun, as well as learning new skills on the snowboard.
PROJECT AIMS
Video of the events were provided as part of the nomination.
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Inspiration and sustainable support for the young snowboarding generation
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Connect the snowboard community though a communication platform.
https://www.youtube.com/watch?v=qfmDvq1jnw4
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Enable access to snowboarding for a wide range of kids and families
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Develop new talents for competitive sports
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Provide opportunities for sustainable and regular physical activities.
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Developmental oriented teaching Support for any skill and level
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Develop and increase a sense of community
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Develop awareness and urgency for the need to conserve the natural environment.
Project Details
VIDEO
All children between 5 and 14 years old, from beginner to expert.
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K2 Snowboards - test equipment for the kids, financial support and giveaways.
2013 – Matthias Baier established Shred Kids with the weekly snowboard sessions.
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Burton - test equipment for the kids, financial support and giveaways.
2014 – Shred Kids Camps at different locations were launched.
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Nitro – test equipment for the kids, financial support and giveaways.
2020 – Kids Snowboard Festivals were created.
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www.snowkidz.com ASSISTING PARTNERS
Blue Tomato – giveaways, promotion/communication support and financial support for events.
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Snowboard Germany - financial support.
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Snowboard Bayern - financial support.
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DSLV - financial support.
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Dein Winter.Dein Sport - financial support.
PROJECT EVOLUTION
2021 – Online Tutorials (Corona Lockdown in Germany stop all outdoor activity). 2022 – Three Kids Snowboard Festivals, Free Kids Shred Kids Day in Innsbruck (AUT), eleven weekly snowboard sessions, three Kids Snowboard Camps and in cooperation with Burton Riglet Tour events in various cities.
Project Details
TARGET GROUP
TRANSFERABILITY
COMMERCIAL VIABILITY
The project is evaluated every year. Evaluation forms are given to every participating ski and snowboard school and every coach. Additionally, consitent dialogue between project partners, ski resort management, park crew, photographers and filmers also brings feedback. The information provided is used to monitor and enhance Shred Kids.
The Shred Kids concept can be transferred to other countries. To aid the transfer checklists for all the events have been created. These checklists obatined by any member of the public by contacting Shred Kids by email. Finally, transferability has been proven in the project itself. Originally the project began in Germany but has now expanded to Austria.
Yes the project is commercially viable. All companies involved benefit from the events as many persons who attend have not been to the snow before. This generates new potential clients for the brands who then ultimately invest their profits back into Shred Kids.
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Project Details
$
PROJECT QUALITY
10/10 Shred Kids has grown from one location and a few kids to now eleven locations for the weekly snowboard sessions, three different Kids Snowboard Festivals, three freestyle camps and one free Kids Day in Austria. Altogether there are over 1’000 taking part in the events each year.
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Project Details
SUCCESS MEASURES
FIS SnowKidz Award Case Study - Germany CH -3563 Oberhofen/Thunersee (Suisse) Marc Hodler Haus Blochstarsse 2 Tel +41 33 244 6161 Fax +41 33 244 6171 snowkidz@fisski.com www.snowkidz.com President Johan Eliasch Executive Editors Andrew Cholinski Photo and Picture Credits Shred Kids Germany Copyright No Articles may be reproduced without identification of the source (Copyright:FIS) The FIS Logograms and SnowKidz logo are registered trademarks of FIS FIS wishes to thank all its members and partners for the their contributions to this publication. Without them this would not be possible. www.snowkidz.com