INGENUITY MARKETING INFORMATION MUSIC
ART
TECHNOLOGY
FESTIVAL STATISTICS
45,000 Attendees 52% Female
48% Male
90%
Are visiting Cleveland specifically for the Ingenuity Festival
INCOME LEVEL 24% 20% 20% 36%
30K or less 30K - 50K 50K - 75K 75K +
AGE 19% 23% 17% 22% 15% 4%
25 or younger 26 - 35 36 - 45 46 - 55 56 - 65 over 65
60%
Spend 2-3 Hours
31%
Spend 4 Hours or More
17%
Stay the Night in a Hotel
75% 17%
Rated the Festival as “8”, “9”, or “10” On a Scale of 1 - 10
are College Students
A HUNDRED ART & TECHNOLOGY INSTALLATIONS
A dozen stages & performance spaces
INGENUITY SPONSORSHIPS
Ingenuity Sponsorships deliver the greatest marketing impact possible, aligning brands with Ingenuity leading up to, during and, after the Festival, as well as our year-round programs. Ingenuity works closely with sponsors to: • Reach target demographics • Integrate sponsor offerings • Achieve marketing objectives • Draw attention to innovation within your organization • Provide opportunities to reach tens-of-thousands of general consumers Sponsorships are available for: • Title and Presenting Levels • Stages and Performance Areas • Segments of Festival Programming or Other Individual Programs • Individual Artists • Galleries and Exhibition Spaces • Web / Online Activities
PARTNERSHIPS
With 45,000 attendees, we put on one of the larger art and technology festivals out there -but we can’t do it alone. With a long history of partnerships with non-profits, corporations, small businesses and government entities, Ingenuity has built its success through strategic partnerships the community. We are continuing to seek out new partners for this season including: • • • • • • •
Museums Performance Groups Non-profits Corporations Small Businesses and Entrepreneurs Hotels Restaurants
We are always in search of materials, tools, and expertise for in-kind donations. In addition, read on to learn more about programming partnerships as well as cash sponsorship levels.
INGENUITY PROGRAMMING INITIATIVES
Ingenuity’s programming partnerships are the moost exciting way to activate your brand. We look for site- and audience- specific ways to showcase work you’re already doing, and also pair you with artists and others in the creative landscape to built new experiences: • Site-specific performances based on work you wish to promote • Sculpture and other installations built out of your materials • Complete works that will introduce you to our audience • Commissions based on our needs and your skills! Generally, we’ll be looking for: • Exhibiting sponsors who display from an anything-but-traditional tradeshow booth • Hands-on activities that inspire and educate while sharing your message • Free-standing sculptural installations that show you off • Lectures, workshops, stage performances • Vignettes and Seating Areas • Support with Environmental Signage and Wayfinding • Web support, especially interactive games and apps • Equipment, expertise and energy!
WHAT’S THE PROCESS FOR EMBARKING ON A PARTNERSHIP?
We always work together to craft a partnership specifically tailored to meet our needs and yours, but generally the process starts with us looking at the value to each party and deciding whether the partnership constitutes an exhibiting sponsorship -- available for a standard rate – or something more custom, in which we may recognize you as an in-kind sponsor, or sponsor at one of our higher sponsorship levels. We will then: • • • • • • •
Go over our technical needs, and yours Connect you to our other partners, with who you may be working Refine the concept, as needed Place you or schedule you in our programming Issue a contract Recognize you in our print, web and media advertising Sing your praises to our entire community!
Ingenuity is always seeking in-kind donations of equipment and services for the Festival and for our year-round programming. Computers, monitors, projectors, fabric, lighting, industrial surplus…we need it all!
2015 Ingenuity Sponsorship Opportunities Ingenuity is unique both in terms of its mission and the opportunities it presents to businesses. Whether you're a large corporation or a small business, Ingenuity can help build your brand, reach a target audience, and strategically grow your business. We customize sponsorships based on your interests and marketing focus. The sponsorship packages outlined here are just a starting point for how we can showcase your company's products and services. Through sponsorship of lngenuityFest alone, your company could reach an audience of over 175,000 through our event, website, program and social media audiences. Additional audiences are available through our other events, such at the Agents of Ingenuity, Health Hackathon and Mini Maker Faire. IngenuityFest Title Sponsorship: $50,000 (attendance: up to 45,000) This is a unique chance to brand one or more of Northeast Ohio's most beloved cultural and technology events or programs, and a cost effective way to reach a wide demographic that will shape the future of the region. Benefits Include: -- Festival Naming Rights -- Visibility and Logo Recognition on Gates, Kiosks and Way Finding -- Logo and Name Recognition in Marketing, Advertising, and Press Materials -- Priority On-site Banner, Signage, and Sponsor Board Placement -- Trade Space to your specifications with right to distribute literature, samples, etc. -- Inside Cover (full page/color) Ad Placement and Logo Recognition in Program (additional 50,000 distribution in Scene magazine before event) -- Web Promotion to draw audience to your website and/or retail locations -- Use of Ingenuity Email List, Social Media Call-outs (over 20,000 followers) -- Logo on Ingenuity website (60,000 visitors), link to corporate homepage -- VIP Passes and Parking IngenuityFest Presenting Sponsor: $35,000 (attendance: up to 45,000) Gain significant exposure to Ingenuity's demographic, through venue naming rights, a highly visible presence at the events and more. Benefits Include: -- Program, Venue or Stage Naming Rights -- Logo Recognition on Kiosks and Way Finding -- Logo and Name Recognition in Marketing, Advertising, and Press Materials -- Priority On-Site Banner, Signage and Sponsor Board Placement -- 20'X20' Trade Space at Event, with right to distribute literature, samples, etc. -- Back Cover (full page/color) Ad Placement and Logo Recognition in Program (additional 50,000 distribution in Scene magazine before event) and Sponsor Boards -- Web Promotion to draw audience to your website and/or retail locations -- Use of Ingenuity Emailing List, Social Media Call-outs (over 20,000 followers) -- Logo on Ingenuity website (60,000 visitors), with link to corporate homepage -- VIP Festival Passes and Parking Tower Press, 1900 Superior Ave, Suite 104, Cleveland, OH 44114- P: 216.589.9444, www.ingenuitycleveland.com Â
Gateway Sponsor, Program Sponsor: $10,00 - $20,000 (attendance: up to 45,000) -- Programming Event / Exhibition Naming Rights as specific to program chosen, including IngenuityFest, Health Hackathon, Agents of Ingenuity and others. -- Logo Recognition on Sponsor Boards -- Logo and Name Recognition in Marketing and Press Materials -- Banner Placement --20'X20' Trade Space at Festival, with right to distribute literature and samples, or exhibition space at other event chosen, including Agents of Ingenuity. -- Full-page/color Ad Placement and Logo Recognition in Fest Program or other guide as specific to program chosen (additional 50,000 distribution in Scene magazine before event if program is IngenuityFest) -- Logo on Ingenuity website (60,000 visitors) with link to corporate homepage -- VIP Passes & Parking where available Showcase Sponsor: $7,500 (attendance: up to 45,000) -- Programming Support Tie-In, as specific to Festival or other program chosen, including 20’X10’ Trade Space, with right to distribute literature and samples, or exhibition space at other event chosen, including Agents of Ingenuity. -- Logo Recognition on Sponsor Boards -- Logo and Name Recognition in Marketing / Press Materials -- Banner Placement -- Full-page/color Ad Placement and Logo Recognition in Fest Program or other guide as specific to program chosen (additional 50,000 distribution in Scene magazine before event if program is IngenuityFest) -- Logo on Ingenuity website (60,000 visitors) with link to corporate homepage -- VIP Passes and Parking where available Benefactor Sponsor: $5,000 (attendance: up to 45,000) -- Logo Recognition on Sponsor Boards -- Name Recognition in Marketing and Press Materials -- Banner Placement -- 10'X10' exhibition space, with right to distribute literature, samples, etc. -- 1/2 page (full color) Ad and Logo Recognition in program or guide (additional 50,000 distribution in Scene magazine before event if program is IngenuityFest) -- Logo on Ingenuity website (60,000 visitors) with link to corporate homepage -- VIP Passes and Parking where available Supporter Sponsor: $2,500 (attendance: up to 45,000) -- Name Recognition in Marketing and Press Materials -- Banner Placement -- Logo on Ingenuity website (60,000 visitors) with link to corporate homepage -- VIP Passes and Parking where available For information, please contact Paula Grooms, Executive Director, paula@ingenuitycleveland.org Tower Press, 1900 Superior Ave, Suite 104, Cleveland, OH 44114- P: 216.589.9444, www.ingenuitycleveland.com Â
FOR MORE INFORMATIONS CONTACT:
Paula Grooms, Executive Director paula@ingenuitycleveland.org Phone: 216.589.9444 www.ingenuitycleveland.com