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Backpack Access Reinvented The bold statement above is direct and descriptive of the rotation180º patented technology. We are not talking about small changes like a better zipper or a lighter fabric. We are talking about enabling hikers to access essential items from inside their backpack without dropping it or breaking stride. Today’s outdoor enthusiasts carry a lot of accessories when they travel, everything from energy bars to GPS devices to sunglasses and cameras. Now with the rotation180º system they can quickly access any needed items while standing in ankle-deep mud or on the slope of a steep ascent. The MindShift rotation180º represents a truly new and innovative way to access gear. Without sacrificing comfort or function, hikers can now get to their gear and personal items with a simple one-handed action. 2
Beltpack fully stowed, locked down and ready to hike
Magnetic Fidlock® buckle opened to access beltpack
Beltpack rotated to front for access to essential gear
When people first see rotation180º in action they’re surprised by the speed and simplicity of the system. When they use it they are amazed by how easy it is and how they are free to explore and interact with their environment—no need to slow down or drop their pack. Gain instant access to: GPS, binoculars, field or travel guides, tools, test equipment, tablet, or that energy bar you’ve been saving. Grab a quick photo without stopping. Never break stride. MindShift is introducing rotation180º in several pack sizes and configurations. This includes packs for demanding technical hikers as well as casual day trekkers and travel adventurers. To truly understand the advantages of rotation180º, try a MindShift pack for yourself. 3
Magnetic Fidlock Buckle The Fidlock magnetic buckle slides open with one finger and clicks shut automatically with the help of powerful magnets. Structured Beltpack Tunnel The pack holds its shape to make rotation of the beltpack easy, even when the backpack is fully loaded.
Adjustable Tunnel Flap Stiffened tunnel flap springs open for easy rotation, and the elastic cord quickly adjusts the tension.
Beltpack Compression Straps Adjust the beltpack closer to the body to properly support differing loads.
Removable Beltpack Use the beltpack on its own when the backpack is not necessary.
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Single-Handed System Unlock and rotate the beltpack with one hand for easy access.
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Innovations rotation180º is the core design element of a MindShift pack. It can radically change how you access needed gear. The rotation180º technology means not having to set down your pack in mud, snow, wet grass or on a dusty trail. Stand in water and access your gear, no problem. No other backpack can provide rapid access to your gear as fast as a MindShift pack. Period. Our patented rotation180˚ technology brings easy and fast access to outdoor activities. The design challenge was to make the system practical, light, intuitive and once used, indispensable. After years of design refinement we perfected a system so unique, its patented. The design is so user-friendly and game-changing that we have received a Red Dot Design award and hundreds of positive reviews from industry professionals. We continue to innovate and create new packs and uses for the rotation180º system.
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Two Packs in One The purchase of a backpack with rotation180Ëš technology means you are actually buying two bags. The advantages of this dual system include enabling you to hike to a destination with the comfort and support of a full technical pack. Then you can leave the main pack behind while you explore with the removable lightweight beltpack. The top of the beltpack, when rotated to the front, provides easy access or can serve as a convenient work surface.
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Gear Profiles Low Tech Hiker Map, compass, energy bars, small camera, sunglasses, lip protection, knife, bandana
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High Tech Hiker Mirrorless camera, tablet, GPS device, smartphone, radio, headlamp, knife
Photographer
Mountain Biker
DSLR camera, two lenses, memory cards, batteries, polarizing filter, tablet
GPS, GoProÂŽ, smartphone, map, energy bars, bike tools, inner tube, sunglasses
Gear Profiles GoPro GoPro cameras, mounts, batteries and accessories, energy bars, first-aid kit
Skier Energy bar, flask, lip balm, trail map, hand warmers, liner gloves, sunglasses
Nature Lover Animal/plant identification books, tablet, notebook, pen, mirrorless camera
Bird Watcher Binoculars, tablet, bird watching book, map, bird list, voice recorder
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Low Tech Hiker Map, compass, energy bars, small camera, sunglasses, lip protection, knife, bandana Enjoying a morning hike, the Low Tech Hiker has quick access to everything needed to explore and immerse in the day’s adventure.
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Low Tech Hiker Gear Profile
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High Tech Hiker Gear Profile
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High Tech Hiker Mirrorless camera, tablet, GPS device, smartphone, radio, headlamp, knife Always in contact and ready to navigate, the High Tech Hiker is ready to capture and share stories of today’s adventure.
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Photographer DSLR camera, two lenses, memory cards, batteries, polarizing filter and tablet Never missing the shot, the Photographer changes lenses, batteries and memory cards without setting down the pack or camera.
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Photographer Gear Profile
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Mountain Biker Gear Profile
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Mountain Biker GPS, GoPro, smartphone, map, energy bars, bike tools, inner tube, sunglasses Bombing down hills or single tracking a ridge, the Mountain Biker doesn’t need to dismount to get to a map, phone, camera or food.
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GoPro GoPro cameras, mounts, batteries and accessories, energy bars, first-aid kit The rotation180ยบ technology means the GoPro user can set up several cameras without taking off the pack, because the necessary GoPro accessories are always at hand.
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GoPro Gear Profile
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Nature Lover Gear Profile
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Nature Lover Animal/plant identification books, tablet, notebook, pen, mirrorless camera The rotating beltpack makes it easy for the Nature Lover to quickly access a field guide or use a tablet to collect environmental data.
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Skier Energy bar, flask, lip balm, trail map, hand warmers, liner gloves, sunglasses Without taking off the pack on a black diamond trail, the Skier can quickly check a trail map, change out hand warmers or take a picture.
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Skier Gear Profile
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Bird Watcher Gear Profile
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Bird Watcher Binoculars, tablet, bird watching book, map, bird list, voice recorder With new NikonÂŽ 8 X 42s in hand, the Bird Watcher quickly pulls out a bird book to confirm a new sighting, or identifies nearby bird calls with an iPadÂŽ app.
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Patented Technology The MindShift rotation180Âş technology is so inventive that it has been awarded patents around the world. MindShift is committed to continued innovation and implementation of this exciting new way to access gear. Protected by U.S. Patent 8,690,029, European Patent 1,876,919, Patented in France, Germany, Italy, and the United Kingdom as EP 1,876,919; patented in Japan as Japanese Patent 4,954,199; patented in Australia as Australian Patent 2006242282; patented in Canada as CA 2,605,103; patented in the US as US 8,690,029; other US and international patents pending.
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Awards & Early Reviews
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Red Dot Award Winner
Carryology’s Carry Awards II
Gear Junkie
The 40-member expert panel for the internationally sought-after Red Dot Award, chose the rotation180º Panorama for its “high design quality” as its 2014 winner from among 4,815 entries. Only designs which impressed the jury with quality and innovative strength won an award.
Winning “Highly Commended” status, Carryology cited, “the innovation of the rotation180º Pro is obvious... We’re really excited about the platform that this design has given MindShift, and expect lots more awesome to come.” Carryology is the top global resource that explores better ways to carry things in bags, wallets, cases and luggage.
Gear Junkie, the highly respected outdoor gear review site, gave the rotation180º Professional a Top Gear of the Year Award, calling it an “outdoor photographer’s dream pack.”
“...should be the bag of choice for true adventurers.” – Outside Magazine
“...man, is it clever!” – Gear Guide
“Yeah, it really is that awesome.” – Outdoor Gangster
“...the designers clearly wanted to come out swinging by bringing something totally unique to the table. This is a real winner!” – Shuttermuse
“...hanging off of Half Dome angling for the prizewinning shot, this might be just the pack to wear.” – Men’s Journal
“A gamechanger...I love this bag.”
– Muench Workshops
“...set[s] a new standard...takes into account not only how you transport your gear, but also how you use it along the way.” – Digital Photography School
“...fits all the needs I was after and the rotation part truly is great.” – zblackwood.com blog
“...rotation technology has the potential to increase your enjoyment and experience of being outdoors.” – Hiking Backpack Reviews
“I could leave everything behind and only bring the beltpack for day hikes, it worked brilliantly!”
“This part was a wonderful surprise. I fully expect a quality bag to have a rain cover, but to include one for the smaller pack, and still allow full use of the rotation aspect was beyond what I expected.” – zblackwood.com blog
“The rotation180° answers my needs in terms of mobility and access to gear.” – prophotocoalition
– David Kingham
Photography blog
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MindShift Gear – “Engage with Nature”
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A MindShift happens when we adopt a new point of view.
MindShift Gear: Is a group of committed professional photographers and product designers who support conservation and protection of our natural resources and planet. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltra, MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Our slogan, “Engage with nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.
Great Bear Rainforest, British Columbia (Canada). September 7, 2010. The expansion of Alberta’s tar sands oil extraction will require the construction of a 2,000 mile pipeline across British Columbia and through the Great Bear Rainforest.
PHOTO © DANIELBELTRÁ 31
For more information please visit: www.mindshiftgear.com 1105 N. Dutton Avenue, Suite C Santa Rosa, CA 95401 USA Phone #: 1.707.284.9999 FAX #: 1.707.527.0808