UNCHAINED MELODY The new Fetish Collection from Addicted USA

FASHION

UNCHAINED MELODY

The new Fetish Collection from Addicted USA is sweet and soulful to men’s rears

By Mylo Whalen

As fashion and fetish-wear continue to become increasingly intertwined, designers are striving to incorporate the latter’s seedy aesthetic into their collections. The latest to combine ready-to-wear design sensibilities with kink wear is the gay-owned menswear designer Addicted USA.

Earlier this year, the brand unveiled “Unchained,” the latest collection from AD Fetish, their steamy line that features crafted harnesses, singlets and jocks.

The collection draws inspiration from the gay bathhouse scene, yet everything in Unchained is finely and meticulously crafted by Addicted’s artisan team. “When you go into a sex store and shop fetish clothes, the first thing you notice is they’re not very wearable,” explains Addicted USA’s Chris Lynch. “The Unchained collection from AD Fetish makes clothing and accessories that look fetish-y but are comfortable and well built.”

Designer Carmen Monforte says her team had fun designing the Unchained collection. “It allowed us to go beyond the cotton, Lycra and mesh in our sports collections and work new materials – like rubber, leather and see-through fabrics – into the creations.”

She says the collection’s purpose goes beyond sex and seduction and is about embracing the male body in a way that compliments every body size. “The Unchained garments are sewn and tailored to fit perfectly on all body shapes.”

“The collection breaks the barrier that’s there when guys buy clothes – the one that says, ‘My stomach’s too big to wear this’ or ‘my legs are too skinny to wear that,’” adds Lynch. “We’re giving guys a new confidence: inspiring them to be secure in who they are, their bodies, and to not let anyone interfere with that.”

On the retail end, Lynch says the response for Unchained has been enthusiastic, with initial pieces selling out and guys Instagramming themselves in their favourite looks. The harnesses, in particular, have been fan favourites.

Monforte is encouraged by the success and says she plans to use it as a springboard to take the line even further. “I want to take the collection beyond the niche. I want to reach guys who wouldn’t normally wear fetish gear. I want them to see kink wear as empowering.”

Lynch agrees. He believes collars, body chains and, of course, the sexy leather harnesses are must-have accessories for every man this season. “All men should be able to walk out the door and boldly proclaim, ‘Hey, this is me and I don’t give a fuck what anyone else thinks.’”

Visit AddictedUSA.com.

Photos courtesy of AddictedUSA.com